The Sprint Internet Passport Blockbuster Edition software is being distributed through point-of-sale displays at Blockbuster’s more than 3,200 video and music stores. It includes a direct link to Blockbuster's Web site as well as links to other entertainment-oriented sites.
The software, to be distributed via CD-ROMs, also includes an electronic white pages for the U.S. and a store locator, which enables users to find the nearest Blockbuster video or music store. Sprint Internet Passport - Blockbuster Edition uses a highly customized version of Netscape Navigator Internet client software.
Consumers do not need to be Sprint long distance customers to use the software. Sprint’s service is free for the first month. Thereafter, Sprint will charge $19.95 a month for unlimited access or $1.50 per hour for timed usage. Sprint and Blockbuster anticipate distributing 1.5 million CD-ROMs at Blockbuster stores.
Each of the six varieties comes with everything needed to build deli-style sandwiches, including a soft bagel or six-inch sub roll, lean deli-style meats, cheese and a sauce side dish and dessert. Three of the six Deli-Carryout combinations were created using low fat or fat free meats and cheeses.
"Lunchables Deli-Carryouts fits perfectly with today’s eating trends," said Bob Drane, Oscar Mayer V.P., New Product Development.
Each of the varieties features favorite brand names like Lender’s Bagels, Kraft cheeses and sauces, Jell-O Brand Fat-Free Chocolate Pudding, Mott’s Applesauce and Keebler cookies.
Oscar Mayer studies show that one in three adults don’t have time to make their lunch during the week and two out of five skip lunch more than twice a week.
In his new position, Cincotta will oversee advertising, visual merchandising public relations, promotions, and special events.
Mr. Barreca joins ITT from Turner Broadcasting’s Hanna-Barbera Cartoons Inc., where he was V.P., Hanna-Barbera Enterprises.
In this newly created position, Mr. Barreca will direct merchandising and retail sales strategy for ITT, including new methods of capitalizing on ITT’s major brand names, and coordination of retail merchandising activities.
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