L'Oreal Product Replica Display
The challenge for this L’Oreal Display, was to make a match of the bottle in both the shape and the color. This vacuum formed display features gold foil labeling and four 2-row deep shelves for merchandising. The unit is 5l" high with a tiny l4" by 6" footprint. The display was created for Wal-Mart stores across Canada. The L’Oreal Product Replica Display was created by Marketing Impact Inc., 50 Planchet Road, Concord, Ontario L4K 2C7 Canada. (Web site) www.displaypeople.com
T-Mobile myTouch 3G On Display In Stores Nationwide
T-Mobile is displaying the new T-Mobile myTouch™ 3G with Google™ which is offered with an array of accessories and customized shells. “myTouch 3G can be personalized to wholly reflect your individuality, making it 100% you,” said Denny Marie Post, chief marketing officer, T-Mobile USA. “We’ll help this come to life from the get-go at our retail stores, where unique sample personas will be displayed to illustrate some of the many customization options.”
Customers will be able to design their own shell using a variety of methods, including uploading a personal photo, graphic design, or selecting text, shapes, icons or logos. The final design is custom-printed onto the shell, then shipped. On its inside, myTouch provides customers with the ability to richly personalize the entire theme of the device with new widgets, icons and wallpapers.
Office Depot To Sell Rosetta Stone Language Learning Solutions
Office Depot is making the Rosetta Stone® language learning solutions from Rosetta Stone Inc. available at Office Depot retail store locations nationwide. As part of the agreement, Office Depot will have in-store retail exclusivity in the Office Supply Superstore channel.
Unlike traditional learning methods, the Rosetta Stone method is interactive and immersive, teaching communication skills the same way a person's first language is learned as a child - connecting the language with its meaning, in real life scenarios. By bypassing translation and tedious grammar drills, Rosetta Stone enables learners to think in the new language from the very beginning by connecting words and grammar with images.
"We are seeing more and more people looking to take up another language to boost their resume and hiring potential, and Rosetta Stone is a perfect tool for doing just that," said John Lostroscio, Vice President of Merchandising for Office Depot.
"We're excited to expand and diversify our retail presence with Office Depot," said Eric Eichmann, COO, Rosetta Stone. "This strategic relationship will allow us to reach the small to mid-size business segment, as well as job hunting consumers."
B Green Innovations Develops New Counter Top Display For VibeAway
B Green Innovations has developed a new counter top display for VibeAway®. The display can sit on top of a washing machine and is free to retailers when purchasing 1 Case of VibeAway.® B Green "VibeAway" is made from 100% recycled tires. B Green is marketing the "VibeAway" to customers seeking an environmentally responsible solution to an age old problem of walking, vibrating and shaking washing machines. The innovative design of the "VibeAway" provides a unique solution for this problem.
MyOmega Offers Chronic Pain Relief With Timed Delivery System
Concept Laboratories, Inc. discovered that the use of nanotechnology greatly enhances the effects of topical pain relievers and has introduced the MyOmega(R) pain relief line, using a sustained delivery system to target localized pain with FDA-approved ingredients like Menthol, Camphor and Capsaicin. MyOmega(R) is the first line of pain relievers to enhance the effects of natural, topical pain relievers with a timed-release delivery system. The result is six full hours of soothing relief. MyOmega(R) is available through CVS retail stores.
Optek's Fretlight Guitar Now Available To Dealers With Customized Point-Of-Purchase Display
Optek Music Systems is now offering point-of-purchase displays for dealer stores designed to educate and attract potential customers to the Fretlight guitar. Perfect for new guitar players, intermediates and advanced professionals, the Fretlight's patented LED learning system embedded in the neck provides a comprehensive visual experience that makes learning to play the guitar quick and easy.
Rusty Shaffer, president and CEO of Optek Music Systems, said, "In order to properly showcase the Fretlight in a retail environment, we needed to do more than just have our dealers hang the Fretlight guitar on a wall. The new POP display provides a visual interpretation of the Fretlight learning system and its exclusive built in functionality. We anticipate that the new POP display will get customers talking and asking questions about Fretlight. It's an opportunity for the dealer to carry a unique and powerful solution for their customers."
The Fretlight guitar, designed and developed by Optek Music Systems, plays like any other guitar. The embedded LED lights in Fretlight's patented advanced polymer fretboard magically show the player exactly where to place their fingers to play chords, scales, songs, solos and more. Designed for the first-time player and advanced musician alike, the Fretlight works with award-winning PC and Mac software, thereby eliminating the old-fashioned method of learning.
Barnes & Noble Stores Nationwide To Offer Complimentary AT&T Wi-Fi
Barnes & Noble has teamed with AT&T to provide complimentary in-store Wi-Fi to any customer that visits a Barnes & Noble bookstore nationwide. All customers shopping in Barnes & Noble stores can now freely download and preview any of the over 700,000 eBook titles with hundreds of thousands of public domain titles available from Google.
"Barnes & Noble pioneered the concept of retail stores as community centers," said Steve Riggio, CEO of Barnes & Noble, Inc. "By providing no-fee Wi-Fi access, we are not only meeting our customers' needs, but extending the sense of community that has always been in our stores." As a part of the Wi-Fi offering, customers will soon be able to opt-in to receive personalized messages from Barnes & Noble, such as a coupon to the in-store café or notices on an author book signing on their Wi-Fi enabled devices when they enter the store.
Ethan Allen To Reinvent American-Made Case Goods Division As Custom Operation
Ethan Allen has established an entirely new direction for its American case goods manufacturing operation, a shift unprecedented in its history: The company's wood furniture is becoming a custom business. Products will be made to order, with an increasing number of custom options. Products will be made individually, rather than in large production runs. The company plans to convert its entire American-made case goods business to custom within twelve months.
"Our custom capability is one of our strongest assets and a strong point of differentiation," said Chairman, President and CEO Farooq Kathwari, "The transition to an entirely custom American case goods business will further enhance our ability to provide great products with unparalleled options at affordable prices. And the change will enable us to pursue our strategic objective of growing our strong U.S. manufacturing base."
Borders Expands Toy And Game Offerings In More Than 500 Superstores Nationwide
Borders has greatly expanded its toy and game offerings in its more than 500 superstores nationwide to include products from leading brands such as Melissa & Doug(R), Creativity for Kids(R), LEGO Systems, Inc, Playmobil, Scientific Explorer(TM), Chicco(R), Battat(R), Blue Orange Games(R), ALEX(R) and many others.
The expert buyers at Borders selected many of the toys and games because they play a role in promoting discovery, fostering creativity and helping build cognitive skills in youngsters, all of which are critical to developing good learning and reading habits-and a lifelong love of reading. The company is also staffing the Children's Department with a dedicated kids' specialist, who can answer questions and make toy, game and book recommendations. The company is also in the process of rolling out Borders Ink Teen Shops -- special boutique-like sections within most Borders superstores that feature Young Adult as well as Graphic Novel and Manga titles along with a number of other trendy products that complement the book offerings.
"We want to guide our customers through our stores from the early stages of their lives up through adulthood, enriching their experiences every step of the way through books and other products," said Kathryn Popoff, Vice President of Books and Merchandising for Borders. "It all begins in our Children's Department with a great assortment of educational toys and games that help kids develop the skills they need to become great readers. As kids grow and their interests expand, we progress them into our Independent Reader section and then into our Borders Ink Teen Shops. When they become adults, we provide them with great genre fiction titles, biographies and books from other categories. As a retailer it's very gratifying to be able to offer our customers products that inform, educate and entertain throughout their lives."
Golfsmith Promotion Gives Away 25,000 Rounds Of Golf
Golfsmith is giving away what golfers want the most - a round of golf at a local course. Golfsmith is giving away 25,000 rounds of golf with any purchase of $125 or more in all of its 74 retail locations across the country. The nationwide promotion is the largest of its kind and follows the success of Golfsmith's free golf and free lessons promotions earlier this year.
"Golfers love new golf equipment and they definitely love to get out and play," said Martin Hanaka, president and CEO of Golfsmith. "Despite the challenging economic climate, the number of rounds played in the U.S. this year equals last year, which clearly shows that golfers continue to support the game through their participation. With this new promotion we are giving them exactly what they want - great new products, great values and now free golf from our network of great golf courses throughout the country."
Quiksilver And The Standard Hotel Utilize AVT's Automated Dispensing Solution
AVT's automated retailing solutions are powering a highly chic, trendy partnership between Quiksilver and the popular Standard Hotels.
Quiksilver and The Standard Hotel complex are making co-branded, board shorts and bikinis available pool side through AVT's automated retail product dispensing machines.
Weis Markets Launches New 'Local And Proud Of It' Produce Campaign
Weis Markets has launched its Local and Proud of It campaign highlighting its commitment to offering a wide variety of locally grown produce. "In challenging economic times, offering local produce makes even more sense due to the lower costs of bringing it to market compared to other parts of the country and the world. Closer proximity to markets also lessens the environmental impact," said Weis Markets President and CEO David Hepfinger. "When it comes to buying local, our Local and Proud of It campaign sums up what we stand for as a company." In stores, customers will see Local and Proud of It window signs, banners and first of the season signs for produce coming into season.
Smart Choices Program Debuts Uniform Front-Of-Package Nutrition Labeling System On Hundreds Of Trusted Brands
The Smart Choices ProgramTM will begin appearing on hundreds of products in supermarkets and other retail outlets across the country this summer. This first-ever uniform front-of-pack nutrition labeling program, developed by a diverse coalition of scientists, nutritionists, consumer organizations and food industry leaders is designed to promote public health by helping shoppers make smarter food and beverage choices within product categories.
Unlike nutrient scoring systems, rankings or store-based programs, the Smart Choices Program uses a single, green check mark on the front of the product package to provide "at-a-glance" assurance that a product has met strict science-based nutrition criteria derived from the Dietary Guidelines for Americans, reports from the Institute of Medicine and other sources of authoritative nutrition guidance. Qualifying products also will display a calorie indicator on-pack that identifies calories per serving and servings per container. Participating companies with their own "better for you" nutrition labeling symbols have begun replacing them with the Smart Choices Program. Because of its scope and the science behind the new nutrition labeling system, this new program will bring clarity and consistency to the U.S. marketplace. Approximately 500 products from many of the nation's top brands, including ConAgra Foods, General Mills, Kellogg Company (US), Kraft Foods, PepsiCo, Sun-Maid, Tyson and Unilever (US), have already qualified for the Smart Choices Program designation in the program's 19 categories. By May 2010, more than 1,200 products will feature the symbol and calorie indicator.
Nintendo DSi's New Free Integration Lets Users Upload Photos To Their Facebook Profiles
Nintendo DSi™ owners have even more ways to share their experiences with friends and family. Using an Internet-connected Nintendo DSi system and the Nintendo DSi Camera application, Facebook members can take pictures with either of the system's two cameras and upload their photos directly to their Facebook profile. This function is now available with a free downloadable system update. "Facebook and Nintendo DSi build on the trend of personalization that is so important to consumers," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "We're giving people the tools to express themselves in creative new ways and show off the results to their friends and family on Facebook."
Celestial Seasonings Develops New Line Of Green Teas That Eliminate Bitterness
Celestial Seasonings(R) has developed a line of green teas that eliminate the bitterness sometimes associated with green tea. Peter Burns, General Manager of Celestial Seasonings, said, "These new recipes will delight current green tea users, and will also allow those who have been turned off by green tea's sometimes bitter flavor to enjoy the health benefits and great taste of our new formulas." Celestial Seasonings created its smoother green teas by adding Bai Mu Dan white tea, whose delicate, silky flavor profile comes from selecting only the tender buds and low-tannin young leaves of the camellia sinensis plant. The white tea infusion creates a balanced and satisfying taste with the healthful antioxidants for which green and white tea are both known. New Celestial Seasonings Green Tea is available on store shelves in nine varieties, including Authentic, Honey Lemon Ginseng and Goji Berry Pomegranate.
Nitrous Monster Energy Drink Debuts
Monster Energy is launching a new, innovative energy drink called Nitrous Monster, the first and only energy drink to feature nitrous oxide gas technology. The revolutionary new drink boasts a rich creamy texture and a smooth drinkable flavor. Nitrous Monster is packaged in the re-sealable 12 oz. Rexam SLEEK(TM) Cap Can(R) with closure technology from Dayton Systems Group (DSG). Available in three varieties: Killer-B, Super Dry and Anti-Gravity, Nitrous Monster is the first brand to utilize the new 12 oz. SLEEK version of the innovative Rexam Cap Can.
"To communicate our Nitrous Monster product was unlike anything people had ever experienced before, we needed an equally innovative package which would attract consumer attention," said Mark Hall, president, Monster Beverage Company. "The Rexam SLEEK can met this need, allowing us to deliver our 'nitrous' product in a package which is portable, re-sealable, recyclable and really stands out on the retail shelves."
Anheuser-Busch Debuts SELECT 55 World's Lowest-Calorie Beer
Anheuser-Busch has launched SELECT 55, the world's lightest beer, in select test markets spanning the U.S. A smooth, light golden lager with 55 calories and 1.9g carbohydrates per each 12-ounce serving, SELECT 55 answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles. "SELECT 55 is ideal for adults who want to enjoy beer without feeling guilty about the calories," said Pat McGauley, vice president of Innovation, Anheuser-Busch, Inc.
Music Sensation Taylor Swift Joins With Band Hero For Ultimate Family Music Gaming Experience
Taylor Swift will ascend an all-new virtual stage this November in Band Hero™, the ultimate music gaming experience, created by Guitar Hero® and Activision Publishing. Budding music stars, their families and friends, will all live their musical fantasy on the Band Hero stage, playing as Taylor Swift or alongside the singer/songwriter and guitarist, as she performs her smash-hits.
Sprint Retail Debuts Eco-Friendly Samsung Reclaim
Sprint and Samsung Mobile are offering Samsung Reclaim™ as the first phone in the U.S. constructed from eco-friendly bio-plastic materials. Made from 80 percent recyclable materials, Samsung Reclaim is a feature-rich messaging phone that offers environmentally conscious customers a perfect blend of responsibility without sacrificing the latest in network speeds and must-have features. Reclaim is the most full-featured QWERTY phone launched by Sprint at less than $50 and is available in all Sprint retail channels, including Best Buy and Radio Shack.
Dan Hesse, Sprint CEO, said, "Samsung Reclaim enables customers to go green while getting the latest in wireless technology. When customers walk into a Sprint retail store, they will be greeted by the information they need to make earth-friendly wireless choices, coupled with Ready Now to learn about the rich functionality of this device."
New Rubbermaid Lock-Its Help Revolutionize 'Brown Bagging It'
Newell Rubbermaid has introduced Rubbermaid(R) Lock-its(TM) food storage containers, an extension of the brand's Easy Find Lids(TM) system, featuring four locking tabs and a built-in rubberized gasket to create an exceptionally secure seal that prevents spills and keeps food fresh. Just as many Americans continue to seek new ways to reduce household costs, Rubbermaid Lock-its make it more convenient for consumers to pack and transport a variety of foods for meals at work or on-the-go, while staying organized at home.
Steve Pawl, Vice President of Marketing for Rubbermaid, said, "The Lock-its line of food storage containers is a timely solution for consumers seeking a little financial relief by saving leftovers and preparing affordable meals at home to take to work, and it's the latest example of how we are using consumer insights to deliver meaningful product innovations to the marketplace."
New Febreze Home Collection Offers Boutique Scents And Modern Designs
Freshness meets style today with the launch of Febreze Home Collection, the brand's first contemporary-scented and styled home decor line. Through this new collection of boutique scents and modern design, Febreze will help decor lovers connect, entertain or escape in their homes with the style and delightful scents consumers have come to expect Amanda Teder, Febreze brand manager, Procter & Gamble, said, "The new line is a modern home decor twist that expands the high-quality scent experience Febreze is known for to offer a versatile take on home design."
Febreze Home Collection offers an entirely new scented product to mass retail: the Febreze Flameless Luminary, providing scent and ambient light to accent any room in the home through a variety of scented shade styles. The shades styles, complemented by authentic fragrances such as Pomegranate Mango and Green Tea Citrus, are simply placed onto a wooden base to activate a flickering, flameless glow and diffuse scents in the air. In addition to Flameless Luminaries, the Febreze Home Collection offers three other stylish products: Febreze Scented Reed Diffusers - Packaged in a sleek glass bottle, slim, rattan reeds absorb oils and diffuse fragrances in the air. Febreze Soy Blend Candles - The first soy blend candle by Febreze, encased in glass with a dark bamboo base. Febreze Room Sprays - A handy-sized aerosol that boasts vibrantly-colored designs to match specially-designed scents for a mood enhancing scent experience.
Tide Stain Release Introduced
P&G's Tide(R) laundry brand is introducing Tide Stain Release(R), a new laundry additive that uses a powerful combination of ingredients to "boost" the power of a detergent's stain-fighting ingredients in the wash cycle. Based on P&G research, more than half (55%) of kids' clothing goes into the wash with stains on it. Tide Stain Release has been tested to help remove many tough fresh and dry stains that kids often encounter, such as grass, ketchup and greasy stains. Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into the washing machine.
New Yoplait Delights Have Only 100 Calories Per Serving
Helping to make mid-day snacking satisfying and guilt-free, General Mills introduces new Yoplait™ Delights™, a rich and creamy layered yogurt parfait with 100 calories per serving. Yoplait Delights' unique flavor combinations include Chocolate Raspberry, Triple Berry Crème, Lemon Torte and Crème Caramel.
"There is a need for a new sweet snack that will satisfy cravings without the excess calories, and Yoplait Delights is the treat that consumers have been waiting for," said Mousumi Bhakta, associate marketing manager for Yoplait Delights. "With unmatched taste and a creamy texture at 100 calories, it is really the perfect afternoon snacking option."
Wellness Expands Simple Food Solutions Line Of Hypoallergenic Food For Dogs
In order to help dogs suffering with allergies, Wellness(R) Natural Food for Pets is introducing new additions to its Simple Food Solutions(R) line of dry food, and for the first time, is adding cans to its hypoallergenic food for dogs. A limited ingredient diet, Simple Food Solutions is designed to manage allergies naturally, by removing additional proteins, carbohydrates, fillers and additives. Wellness is launching two new dry formulas that join the successful Rice & Duck Formula - Rice & Lamb Formula and Rice & Salmon Formula, and three new canned flavors: Duck & Rice Formula, Lamb & Rice Formula and Salmon & Rice Formula.
Diet Mountain Dew UltraViolet On Store Shelves For Limited Time
For the first time in the brand's history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for a limited time, combines the light citrus flavor of Diet Mountain Dew with a refreshing juicy rush of mixed berries without the calories.
"Over the years, we've had fantastic success with limited time regular Mountain Dew flavored line extensions," said Marisol Tamaro, director of marketing, Mountain Dew. "It felt like the right time to offer the same opportunity to Diet Dew fans."
Stride Rite Children's Group Launches Sensory Response Technology Footwear
The Stride Rite Children's Group, the leading provider of premier children's footwear, has launched a new collection of baby shoes with patent-pending Sensory Response Technology™ (SRT™). This revolutionary children's footwear technology, developed in conjunction with the Leon Root, M.D. Motion Analysis Laboratory at Hospital for Special Surgery in New York, improves the way a child learns to walk via a sensory feedback system, an ultra-flexible design that allows for more freedom of movement, and a unique construction that reduces the number of stumbles and falls. SRT's features promote a healthy lifelong walking pattern and improve baby's ability to respond to their environment.
PepsiCo Names Jill Beraud PAB CMO And President-Joint Ventures
PepsiCo Americas Beverages (PAB) has named Jill Beraud Chief Marketing Officer and President-Joint Ventures. Beraud served most recently as global chief marketing officer for PepsiCo. In her new position, Beraud will be responsible for PAB's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage joint ventures in North America, including its category-leading partnerships with Unilever in ready-to-drink teas and Starbucks in coffee.
Borders Promotes Joanna Goldstein To V.P. Marketing Revenue
Borders Group has promoted Joanna Goldstein to the newly created position of Vice President, Marketing Revenue. Goldstein will be responsible for developing and managing cooperative marketing promotions and sales-driving initiatives with publishers as well as other vendors and third-party marketing partners. At Borders, Goldstein previously served as Merchandising Director, Newsstand, Calendars, Games and Trend Gifts, a post she held since joining the company in 2006.
Best Buy Promotes Marketing Executives
Best Buy Co. has promoted Barry Judge to executive vice president, chief marketing officer, and Tim Sheehan to executive vice president, enterprise retail operations. The promotion of Judge reflects his responsibility for global management of Best Buy's portfolio of brands across all enterprise channels. "Barry is deeply passionate about Best Buy and has been a vocal advocate about the need for our company to find new and innovative ways to grow," said Brian Dunn, Best Buy's CEO. "He has been the driving force behind Best Buy's innovative use of social media, encouraging our employees across our multiple brands and channels to create conversations and deeper relationships with our customers." In his newly expanded role, Sheehan is working to evolve the company's current store support, operations and services into an enterprise-wide capability that will support Best Buy's brands and channels across the globe. He also is leading a multi-year effort to build the capabilities, processes and organizational structures necessary to support Best Buy's global growth agenda.
Jelly Belly Promotes Rob Swaigen To VP Marketing
Jelly Belly Candy has promoted Rob Swaigen to the position of Vice President of Marketing. Swaigen is now responsible for all domestic marketing and licensing at Jelly Belly Candy Company headquartered in Fairfield., Calif. For the last six years Swaigen has held successive positions of senior product manager and director of marketing at Jelly Belly.
Corrugated Components Offers New Fiber Pole Foot
The new Fiber Pole Foot is the latest innovation in fiber pole bases from Corrugated Components and Devices. Produced with high impact plastic with a span of 26", this new fiber pole base simplifies the pole support process. The new Fiber Pole Foot packs flat in a poly bag to stay clean and save space. The patent pending design fits any diameter tube eliminating the lead times for ordering specific sizes. Corrugated Components & Devices stocks the Fiber Pole Foot in black for fast delivery. For custom colors, call (Tel) 708.563.2323, (Web site) www.corrugatedcomponents.com
Midway Displays Offers Steel Base
Midway Displays has added a new line of Steel Bases to its line of stock merchandising components. The 5 Leg Steel Base, and the 5 Leg Caster Steel Base are available in a variety of stock sizes to accommodate 1", 1 ¼" and 1 ½" poles in stock Black or White and also a Raw finish for custom colors. This new line of bases is available for use with all of Midways stock pole displays, or can be ordered bulk shipped to Display Producers. For more information, call (Tel) 708.563.2323, (Web site) www.midwaydisplays.com
Jifram Extrusions Offers Imprinted Easy Wall Slatwall
Jifram Extrusions, Inc. has introduced a new line of imprinted Easy Wall (Slatwall), available in any color or imprinted with photos to match the décor and enhance the effectiveness of the retail space. The company has a wide variety of backgrounds and photos to select from or a designer can specify particular wallpaper or photographs to completely customize the retail space. Jifram Extrusions is a 28 year-old plastic profile extrusions manufacturer headquartered in Sheboygan Falls, Wisconsin. For more information, contact, (Web site) www.jifram.com
MRA Names Heidi Korte, V.P. Of Program Dev.
MRA, Inc., a leading metro Detroit-based mobile exhibit and event marketing company, has promoted Heidi Korte to Vice President of Program Development. Formerly the Director of Marketing, Korte will continue to promote MRA's expertise in delivering innovative mobile marketing solutions for B2B and B2C marketers, cultural institutions, global brands, national companies and government. With this new title, she will be responsible for leading and assisting colleagues with new business development pitches and exhibit and event program concepting and execution. (Web site) www.goMRA.com
Outwater Offers Led Ribbon Flex Light
Outwater has introduced its new LED Ribbon Flex Light, the most versatile and thinnest light on the market which can be mounted virtually anywhere. Easy to install, via incorporated peel & stick tape on its underside, Outwater's LED Ribbon Flex Light is perfectly suited for any type of installation that warrants an almost nonexistent profile. Outwater's low cost, energy efficient 24-volt LED Ribbon Flex Light is similar in illumination to a 20 watt halogen bulb, yet consumes only 4.8 watts per 22-1/2-inch field trimmable strip with an approximate 50,000 hour bulb life. No heat emissions or generated UV radiation render Outwater's LED Ribbon Flex Light ideal and safe for a variety of display and exhibit applications. Comprising 22 high powered cool white LED's spaced 1-inch on center affixed to an ultra low profile 3/8-inch wide flexible backing, the LED Ribbon Flex Light's diminutive physical profile not only enables it to practically vanish within the décor of any environment, up to 21-Feet can be connected to one power supply. Color pictorials and ordering information are available online at. (Web site) www.outwater.com
TVStands.us.com Offers Portable LCD TV Stand
TVStands.us.com, a DisplayShops website, has introduced a portable LCD TV stand with knockdown capabilities, intended for the trade show industry. The TV stand is engineered for fast setup and disassembly with aluminum truss design. Exhibitors can adorn their booths with flat screen TV's by mounting the screens to the booth walls. When set up, the knockdown TV stand can support 50" wide screens weighing up to 80 lbs. For more information, contact TVStands.us.com, 55 Broad Common Road, Bristol, RI 02809; (Tel) 401-247-0333, (800)-572-2194. (Web site) www.tvstands.us.com
Sean Conciatore Joins Alcone As Chief Creative Officer
Alcone Marketing Group has named Sean Conciatore as Senior Vice President/Chief Creative Officer for Alcone/East. Conciatore is responsible for the agency's creative product for all Alcone/East clients handled out of Alcone's Chicago, IL and Darien, CT offices. Conciatore joins Alcone from STAGE Active Brand Marketing/Ryan Partnership.
Naismith Memorial Basketball Hall Of Fame Partners With Jordan Brand To Create 'Become Legendary: The Story of Michael Jordan' Exhibit
The Naismith Memorial Basketball Hall of Fame has partnered with Jordan Brand, a division of NIKE, Inc. to create 'Become Legendary: The Story of Michael Jordan,' an exhibit featuring a collection of photographs, videos, quotes, samples of footwear, apparel and a collection of artifacts which celebrate Jordan's upcoming induction into the Hall of Fame.
"Become Legendary: The Story of Michael Jordan' will include six championship capsules encasing the rings presented to Jordan and his Chicago Bulls teammates to honor the titles from 1991-1993 and the 1996-1998 seasons, in addition to a collection of official NBA uniforms and a unique footwear display featuring the 24-year chronology of the AIR JORDAN sneaker. The shoes will be accompanied by an artistic collage of sketches presenting the evolution of the revolutionary shoe design known to all as AIR JORDAN where Jordan took a very personal involvement in creating each model.
"As Jordan Brand embarks on the silver anniversary celebration of the AIR JORDAN franchise, we are thrilled with the Basketball Hall of Fame's efforts to honor Michael Jordan, the Hall's Class of 2009 and their contributions to the game of basketball," said Sean Tresvant, Director of Marketing for Jordan Brand. "Michael's induction into the Basketball Hall of Fame will be a very memorable occasion, and this exhibit allows fans to become a part of the experience." 'Become Legendary: The Story of Michael Jordan' will be on display at the Basketball Hall of Fame throughout 2009.
ComEd Partners With Lincoln Park Zoo To Educate Customers About 'Phantom Load'
At a time when saving energy and money is of the utmost importance, many people unknowingly waste power from plugged-in electronic devices that still consume power even when turned off. ComEd is hoping to educate its customers about the "phantom load" adding to their electricity bills and weighing down their wallets.
In partnership with the Lincoln Park Zoo, a terrarium installation depicting snake-like electric cords in a natural habitat will educate people about the energy usage and cost savings brought by unplugging unused electronics and electronic chargers. Leo Burnett partnered with ComEd to conceive the installation, which represents the idea that plugged-in cords are "alive," eating power and your money. Similar installations also appear at select bus shelters throughout Chicago.
"Lincoln Park Zoo is one of Chicago's premier green institutions, and is continually seeking innovative ways to conserve energy, and educate visitors about green practices," said Sharon Dewar, Lincoln Park Zoo spokesperson. "ComEd is a great partner and this new campaign will communicate an important message in a fun and creative way."
Marvel Super Heroes Soar into Old Navy for Back-to-School
Marvel Entertainment, Inc., a global character-based entertainment licensing company, has partnered with Old Navy for a back-to-school promotion launching in all stores in the U.S. and Canada in August. This exclusive 70th anniversary promotion around the back-to-school season expands on Marvel's partnership with Old Navy, which launched with an exclusive collection of t-shirts for boys and toddler boys this spring.
The back-to-school promotion features soft-line merchandise, including t-shirts, hoodies, outerwear and other back-to-school items, with graphic designs created exclusively for Old Navy and featuring some of the most renowned Super Heroes in the Marvel Universe including Spider-Man, The Incredible Hulk, Iron Man, and the X-Men.
Additionally, Old Navy is offering a complimentary Limited Edition Amazing Fantasy #15 comic book reprint, featuring the first appearance of Spider-Man, with the purchase of a Marvel Collectabilitee t-shirt, while supplies last. Old Navy will support the promotion with a comprehensive marketing initiative, including in-store point of purchase marketing, in-store merchandise vignettes, circular and TV support as well as in-store events in select markets.
"We are excited to continue our successful relationship with Old Navy and celebrate Marvel's 70th anniversary with a leading retail brand," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "This partnership reinforces our overall strategy to build exclusive retail partnerships and merchandising programs that open up new channels of distribution for Marvel, enabling us to further maximize the exposure for our brands. Old Navy's audience is a great match for the Marvel brand, and we are confident this promotion will be a hit with their customers."
Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment.
United States and Canadian customers count on Old Navy to bring them what they need, and what they want. From Old Navy's famous Item of the Week - a special item at a special price each week - to its eye-popping deals and promotions, Old Navy continues to provide fashionable clothes for the family at amazing prices. Launched in 2000, Old Navy's online store at oldnavy.com offers a full range of product available in stores, as well as Women's Plus, petits and tall sizes.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.
Skinny Water Now Available In New York Metro Market
Skinny Nutritional has introduced Skinny Water, a line of enhanced waters that are zero calorie, zero sugar, zero sodium with no preservatives, to the New York metro market, including all Stop and Shops and Shot Rite stores. Skinny Water contains Calcium, Potassium, and EGCG plus Vitamins, Electrolytes and Antioxidants and is available in 6 flavors: Orange Cranberry Tangerine (Wake Up); Lemonade Passionfruit (Multi-Vitamin); Raspberry Pomegranate (Crave Control); Acai Grape Blueberry (High-Energy); Peach Mango Mandarin (Fitness); and Goji Fruit Punch (Electrolytes/ Muscle Recovery).
BrightSign HD Digital Signage Promotes Vendor Brands At Yankee Stadium
Diversified Media Group (DMG), a leading integrator of digital signage networks, was hired during the construction of the new Yankee Stadium to provide a dynamic visual solution to enhance menu boards and promote brands for the concessions stands. DMG and their customer, Legends Hospitality Management, selected the BrightSign HD210 digital sign controllers to drive the digital signs for all nineteen of the concession stands throughout the stadium.
John Melillo, President of DMG, said, "Food service is a high priority at Yankee Stadium, which gave this project a high level of importance. The game is part of it, but it's also about the total fan experience. As sports venues strive to meet the public's increasing demand for such an experience, BrightSign is well positioned to provide the necessary flair with a simple yet powerful solution."
PNY Launches National Promotion Featuring BLOCKBUSTER OnDemand
PNY Technologies, a global leader in flash memory, USB flash drives, solid state drives, and computer memory upgrade modules, has launched a new national promotion featuring the BLOCKBUSTER OnDemand™ rental service. With every new purchase of specially marked PNY 4GB and 8GB Attaché Flash Drives, consumers will receive a promotional code for 50% off a movie rental download from blockbuster.com. Users have their choice of thousands of movie titles to choose from, plus the convenience of downloading movies directly to their pc, laptop, or even USB flash drive and watching the movies within minutes. The promotion is available nationally through select PNY retail and online partners; each specially marked package contains a one-time use discount code for use at time of rental from blockbuster.com.
"This promotion gives our consumers an incentive to experience the convenience of downloadable movies, and take advantage of the large capacity of PNY's flash drives to store their rentals," said Tina Diffley, product manager, flash drives for PNY, "and what better way than to include a discount for a movie download from blockbuster.com."
Monster Media Premiers First 3d Lenticular Vinyl Storefront Display For Landshark Beer
Monster Media recently launched the first-ever three-dimensional (3D) lenticular vinyl storefront display to promote Landshark, a Jimmy Buffett inspired beer produced by Anheuser-Busch In Bev. Located on 180 N. Michigan Avenue in Chicago, the 3D element is part of a larger 65 foot long, by 9 foot high display, in which Monster Media incorporated gestural interactive projection and vibrant, eye-catching vinyl to encompass the entire corner location. No special glasses are needed to view the 3D aspect of the display which seems to pop off the building, projecting a bottle of Landshark along with its slogan, "Let The Fin Begin."
"From vacant storefront advertising, to tradeshows, to point of purchase touch screens, we are constantly reinventing our products to take advantage of some of the latest technologies," said John Payne, president of Monster Media. (Web site) www.monstermedia.net
Home Furnishings Industry Launches Multi-Channel Consumer Campaign, 'Is it Home yet?'
In an unprecedented initiative to unite and energize the $133 billion home furnishings industry, World Market Center Las Vegas, along with leading industry groups, is launching "Is it Home yet?TM" campaign. Designed to position home furnishings as a needed and desired enhancement to the family's home and lifestyle, not a luxury, the campaign will simultaneously ignite consumer interest and increase retail traffic and sales.
This broad based initiative is being launched by World Market Center Las Vegas, the home furnishings industry's leading marketplace, in collaboration with the National Home Furnishings Association (NHFA) and Western Home Furnishing Association (WHFA) who will drive retailer participation among their 10,000-plus member stores.
The first phase of the campaign will be supported by advertising, branding, education, promotions, sales events and social media outreach. "Is it Home yet?TM" is a consumer-facing marketing strategy designed to reach people at multiple touch points that will ultimately benefit the entire home furnishings industry," said Robert Maricich, president and CEO, World Market Center Las Vegas. "This is a rare opportunity to bring together the entire industry for the benefit of raising awareness and positively changing the way people view purchasing home furnishings."
The campaign is targeted toward the household's core furnishings decision maker- the 'every woman'- who turns to the Internet as her number one source for information about the home. "Is it Home yet?TM" takes a two-pronged approach to generating awareness: a national media plan that will reach consumers who are looking for content about refurnishing their homes; and retailers, that will be provided with a tool kit to help them activate the campaign in their own local markets. Ogilvy North America was tapped for creating this unique home furnishings industry campaign.
Outwater Plastics
