Jones Soda & Nintendo Conduct Joint Promo.
Jones Soda Co.has partnered with Nintendo for the “Under the Black Cap” promotion.
Jones Soda bottles will have specially marked black caps during the promotion as well as limited edition labels with an image of Nintendo’s title, Metroid Prime Hunters, on three Jones Soda flavors.
To participate in the promotion, consumers must collect five Jones Soda bottle caps with letters that spell out J.O.N.E.S. One Grand Prize winner will receive a flat screen TV, a Nintendo GameCube, two Nintendo DS video game systems, three Nintendo GameCube games, two Nintendo DS video games as well as a chance to win $25,000 in cash.
Peter van Stolk, CEO of Jones Soda Co. said, “Nintendo targets the same teen demographic as Jones Soda, which makes this a perfect cross-marketing promotion.”
Organic to Go Opens Stores In Southern California
Organic to Go, an all-natural fast casual organic café and grocery company, has expanded into Southern California. Organic to Go offers consumers wholesome, prepared sandwiches, salads, soups and entrees made with all-natural, fresh ingredients at an affordable price.
Jason Brown, Organic to Go, CEO, said, “We’re providing a healthier alternative to conventionally grown and processed fast-food at fair value prices.”
With the rebirth of natural groceries and restaurants utilizing farm fresh, pesticide and hormone-free produce and meat, the founders of Organic to Go further developed the organic movement by creating a fast casual café and catering company.
LaMotte Offers Insta-Test Water Test Center Display
LaMotte Company, Chestertown, MD, is offering swimming pool and spa supply retailers this attractive Insta-Test Water Test Center Display, to help promote its fast and accurate water test strip for swimming pools.
The Water Test Center allows retailers to merchandise the entire line of blister-carded Insta-Test strips along with economy DipCell test kits.
The space-efficient, vibrant merchandiser holds up to 100 units of product and its dimensions are 65" tall, 18" wide and 14" deep.
The durable display offers prominent brand identification on all sides. The merchandiser also highlights LaMotte Company’s offer of free 24 hour/7-day-a-week internet tech support.
Ritz Camera Centers To Offer Digital Photo Kiosks
Ritz Camera Centers is equipping the “Print Bars” in Ritz Camera locations with digital photo kiosks powered by Lucidiom. Ritz Camera Center’s Print Bars, which the Company introduced earlier this year, allow customers to sit comfortably at photo kiosks to select, edit and print their digital images from their media cards.
Lucidiom Automated Photo Machine (APM) systems in Ritz Print Bars will be connected via the APM Network to allow Ritz to remotely manage order volume, order status and kiosk performance.
“Customers love the convenience of being able to grab a seat and not feel rushed as they select what photos to print, how many to print and which to order as enlargements,” said Rich Tranchida, EVP of Ritz Camera Centers. “With Lucidiom’s APM technology, we have a system that is quick and easy to use and that provides business insight into how our kiosks are performing.”
Visa & The NFL Run Visa End Zone Dance Promo
Visa USA is conducting an integrated marketing campaign for the 2005 NFL season. Michael Lynch, Sr. V.P., Visa USA, said, “The week-to-week excitement of the NFL is fundamental to the success of our marketing programs.”
Visa’s event marketing program for this season is the mobile-marketing tour, the “Visa End Zone Dance,” offering consumers the opportunity to simulate catching a touchdown pass and demonstrate their best touchdown celebration.
NASCAR Launches Mobile Marketing Tour
The NASCAR Street Tour recently kicked off as an interactive marketing initiative bringing the sights, sounds and excitement of NASCAR to sports fans in key west coast markets including San Diego, Los Angeles, Phoenix, and Las Vegas as well as making a special stop in New York City for the annual NASCAR NEXTEL Cup Series Champions Week in November.
Ford Motor Company, the official partner of the NASCAR Street Tour, will provide a 2005 Ford F-150 truck to headline the Tour, which will visit sporting events, fairs, Ford dealerships, partner retail locations, auto shows and multicultural events. The retrofitted Ford F-150 sports a flat-screen LCD TV featuring live NASCAR races; gaming kiosks cued up with EA Sports' NASCAR 2005: Chase For The Cup; computers with NASCAR.com access and a Nextel phone display. Inspired by on-track vehicles, the truck is emblazoned with NASCAR series and TV partner logos. An accompanying NASCAR Street Tour Pit Crew will distribute fan guides and premium giveaways to visitors. While visiting a NASCAR Street Tour location, visitors can enter a sweepstakes, which provides one fan with a chance to win a 2006 Ford F-150 truck.
"The NASCAR Street Tour provides a new avenue to build awareness of our sport, drive television tune-in and ultimately help attract new fans," said Roger VanDerSnick, V.P. of Marketing for NASCAR.
The Gelfand Group, an event marketing company based in Los Angeles, will manage all events for the Tour. The NASCAR Street Tour vehicles were designed by Turtle Transit, an auto customization and design company based in Massachusetts.
New Stackable CoasterCD's Deliver Advertising Messages
CoasterCD, Inc. has developed the Stackable Interactive & Trackable CoasterCD in response to the demand made by beverage companies who wanted easy distribution at bars and restaurants.
The CoasterCD is a combination drink coaster and CD/DVD distributed in bars, restaurants and lounges and co-packed with products as a giveaway or as an on-desk drink Coaster with an advertising message. The Coaster holds a 3-inch CD or DVD. In addition to serving as a drink coaster, it delivers entertainment to consumers, such as interactive catalogs, exclusive content, movie trailers, music videos, video games and marketing materials. For more information visit our (Web site)
www.coastercd.com
BET Links With Wal-Mart In Ground Breaking Urban Marketing Campaign
BET, a leading brand in Black entertainment, and Wal-Mart are forming a marketing alliance to offer DVDs containing urban-oriented music and movies with BET content and branding in Wal-Mart stores. These DVDs will be packaged with the featured releases and sold as “BET Official” branded two-packs in BET-branded retail sections and other merchandising displays throughout thousands of Wal-Mart and SAM'S CLUB locations.
“We’re excited to be able to bring our customers some of the most popular music and movie titles in this category and our relationship with BET allows us to offer exclusive releases with award-winning artists,” said David Porter, Wal-Mart V.P., Merchandising.
Carvel Ice Cream Introduces Yellow 'M' M&M'S Cake
Carvel Ice Cream has introduced a Yellow 'M' Character M&M'S cake as part of an exclusive licensing agreement with Masterfoods USA. The new product will be produced by Celebration Foods, Carvel's manufacturing and distribution division, and is available in over 8,500 supermarket and club outlets, and through all participating Carvel franchise locations.
"The licensing partnership with Masterfoods USA uis an exciting initiative for our Company," said Steve Romaniello, President and CEO of Focus Brands, parent company of Carvel. "Our ice cream cakes have been an integral part of family celebrations for over 50 years, and the opportunity to partner with America's number one candy brand is a huge honor." Other branded products are also in development, and will begin launch later this year.
Schick Quattro Power Razor Debuts
Schick is launching the battery operated Quattro Power, the only razor designed to put the power where it matters most-near the head of the razor-to reduce cut force and to deliver more comfort. Schick Quattro Power's vibrating head and specially designed cartridge combine to deliver the same close shave with added hi-tech benefits. The suggested retail price for Schick Quattro Power is $10.99 for a razor kit, which includes a razor, cartridge, stand and an AAA Energizer battery.
Hostess Expands Snack Cake Line With Launch Of Las Delicias de Hostess
Hostess is expanding its family of snack cakes with the launch of Las Delicias de Hostess, available in grocery stores, supermarkets and convenience stores in San Diego, Dallas, and Phoenix initially. The line includes ten new products, which reflect the rich and vibrant culture of Hispanic Americans, including Pastelitos and Panquesitos.
"Las Delicias de Hostess offers great tasting sweet snacks with unique flavors and textures that are both appealing and familiar to Hispanic consumers," Kevin Kaul, Las Delicias de Hostess Marketing Manager, "Through the Las Delicias de Hostess product line, Hostess is delighted to offer great-tasting products that appeal to the breadth, tastes and traditions of the Hispanic consumer."
Quaker Weight Control Instant Oatmeal Introduced
Quaker has introduced Weight Control Instant Oatmeal, specially designed with 25% more whole grains, fiber and protein to help people feel full. Studies show that oatmeal is one of the most filling foods a person can eat. "Quaker has a rich history of heart health leadership and Weight Control Instant Oatmeal is a natural evolution building on its nutritional benefits," said Todd Magazine, Vice President of Marketing for Quaker Foods. "A quarter of our consumers already connect oatmeal with weight management, which is a great starting point for this exciting new product."
Nintendo Kicks Off Nintendogs
Nintendo has introduced Nintendogs, the best-selling new game franchise ever for a portable system, according to the Company. The three versions of Nintendog are made for the hand-held Nintendo DS. Nintendogs lets owners train and care for lifelike puppies using the DS system's touch screen and microphone.
Finlandia Vodka Launches Finlandia Wild Berries Fusion
Finlandia Vodka has launched the newest member of its family, Finlandia Wild Berries Fusion. This new flavor consists of five fresh berries along with pure glacial spring water, the magic of the Midnight Sun and the finest six-row barley. "This is a vodka with a taste and finish that transports the consumer from wherever they are to the Nordic countryside of Finland," said Jennie Meador, Finlandia Brand Director. "Finlandia Wild Berries had the flavor consumers are looking for. Our research shows that trends in food, fashion and cosmetics point to a positive appeal of the Wild Berries flavor."
New Organic Hot Tea Bags Offered By Teaology
Teaology, a brand of Innovative Beverage Concepts, has introduced four organic hot tea bag flavors. The tea blends are based on Pure Botanical Organic ingredients and are packaged in recyclable boxes of 20 oxygen bleached tea bags, individually wrapped in 100% biodegradable packaging, printed with soy based inks. Teaology teas are sold at health food stores and spas nationwide.
Tom's Of Maine Offers New Whole Care Toothpaste
Tom's of Maine is introducing a new Whole Care line, which delivers cavity prevention from naturally sourced fluoride, tartar control from zinc citrate, gentle whitening from silica and a fresh, clean feeling mouth from genuine natural flavor oils like spearmint, wintermint, peppermint, cinnamon-clove and orange-mango. According to the Company, more people are searching for effective oral health products that don't rely on artificial chemicals, sweeteners and preservatives.
McDonald's Names M. Dillon Global Chief Mktg. Officer
McDonald's Corp. has named Mary Dillon Executive Vice President and Global Chief Marketing Officer for the Company, succeeding Larry Light, who will retire at the end of this year. Dillon was previously President of Quaker Foods. She will assume her global responsibilities as McDonald's marketing leader effective October 3rd, reporting to Mike Roberts, McDonald's President and COO.
Mitsubishi Motors Taps W. Killen As V.P. Of Mktg.
Wayne Killen has rejoined Mitsubishi Motors North America as Vice President of Marketing. Killen returns to MMNA after a ten-year career with Mercedes-Benz USA where he most recently served as the Maybach Brand Manager. In his new position, Killen will report directly to David Schembri, Executive Vice President of Sales & Marketing.
Sweet Success Retains A. Kriese To Lead Marketing Division
Sweet Success Enterprises has named Alicia Smith Kriese to lead the Company's marketing division. Kriese spent the past 18 years at Austin, TX-based advertising agency GSD&M where she led the development of national brand strategies and customer marketing campaigns for Wal-Mart Stores.
National Aquarium In Baltimore Partners With Animal Planet For New Exhibit
The National Aquarium in Baltimore's new exhibit, Animal Planet Australia, which will open in December, depicts a typical river gorge in Australia's Northern Territory and will be home to 1,800 individual native animals representing 120 species, including freshwater crocodiles, turtles, fishes and free-flying birds and flying foxes.
The Aquarium began work on Animal Planet Australia, which will be the first exhibit of its kind, in September 2002. This slice of Australia in Baltimore will offer visitors a truly immersive experience: as they walk through the bottom of the gorge, they will come nose to nose with free-roaming lizards basking in rocky cliffs, see colorful birds swooping and squawking overhead, and view flying foxes hanging from Cliffside trees. The alliance between the National Aquarium in Baltimore and Animal Planet, a unit of Discovery Communications, is a natural fit, merging their shared commitment to providing experiences that move people to respect and preserve the animal world.
Kennedy Group Launches 'In-Home, In-Store' Program
The Kennedy Group is offering a new program called "In-Home, In-Store," targeted to companies looking for a better method to advertise, promote and reach customers via the Company's National Front-Page Advertising program for newspapers, direct mail and inserts in combination with in-pack and on-pack promotional products.
Consumers can be reached with in-store promotions such as The Kennedy Groups' re-sealable Tri-Max ™ Booklet, which peels back and unfolds to provide multiple layers that can also convey expanded coupon and advertising opportunities.
"By combining the services and innovative product offerings from two of our business units, the Promotional Response Products and Label and Packaging, we are able to provide advertisers with an all-encompassing marketing approach," said Patrick Kennedy, The Kennedy Group V.P./Marketing & Sales. "Our in-home facet of the program, which includes our National Front Page Advertising capabilities and our in-store on-pack and in-pack promotions are an effective way for advertisers to successfully cross-market and reach target consumers."
For more information, contact Mary Roddy, Marketing Manager, The Kennedy Group, 38601 Kennedy Parkway, Willoughby, OH 44094; (Tel) 440-951-7660,
(Web site) www.kennedygrp.com
Laarhoven Names E. Pulner Graphics Manager
Laarhoven Design, Inc., based in Norcross, Georgia, has hired Ed Pulner as its New Graphics Manager, responsible for coordinating all graphic printing supplied with the Company's full line of portable and modular exhibit systems. Laarhoven Design currently supplies resellers with dye sublimated fabric graphics for bannerstands and portable displays. According to Robert Laarhoven, President, "The addition of Ed Pulner is another step towards delivering the most complete line of portable and modular products and services in the exhibit industry."
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