The venture strengthens the existing partnership between MCI and SAM’S Club in which Club members receive unique MCI offers.
According to Terry Macko, V.P. of Partner Marketing at MCI, “MCI will instantly have a nationwide retail sales force and distribution channel in place, making communications technology accessible and affordable to more than 20 million members of SAM’S Club.
"NBA Video: I Love This Stuff" 12 and 24 piece pre-pack displays as well as posters and shelf talkers alert consumers to the fact that "Nothing Gets You Closer To The Game!"
Additional support includes a joint tie-in promotion with American Express, and an NBA web site promotion.
Made of Golden Grahams cereal and marshmallow, the individually wrapped cereal-based snack bars are available in two flavors, Honey Graham and Chocolate Chunk.
"The great taste of graham crackers combined with marshmallow makes a delicious snack whether you’re a kid or an adult," said Bart Reed, Marketing Manager. "It’s delicious in lunch boxes, after school, as a mid-afternoon snack at work or in the evening."
Golden Graham Treats are available through grocery, drug, discount and club stores in packages of eight individually wrapped bars. Individual bars will also be sold at convenience stores.
In her new position, Ms. Taylor is responsible for overseeing all marketing activities of Toshiba’s expanding cordless telephone line, as well as the company’s line of Looney Tunes Tronics and batteries.
Before joining the company, Ms. Taylor worked at CIDCO, a manufacturer of Caller ID equipment, where she was Director of New Product Development. Before that, she was employed by AT&T as Production Operations Manager, Corded Phone Division.
Mr. Conway joined the Cleveland, OH-based designer and producer of p.o.p. displays and merchandising accessories in 1990 as a customer service representative.