McCormick® Charts A Course To Revitalize The Seafood Department
McCormick is charting a course to help retailers revitalize the seafood department by simplifying the shopping experience, adding interest to the seafood section with more visual impact and appetite appeal, and introducing on-trend new products for baking, grilling and steaming.
McCormick has added three seafood sauces; two convenient Seafood Steamer varieties; and a tangy Seafood Rub to its offerings. OLD BAY® is introducing a 30% less sodium Seasoning, a coarse blend Rub and a Seafood Steamer that's ideal for shrimp and salmon.
New merchandising tools include McCormick Seafood Piers that can be strategically placed in front of the seafood counter to encourage impulse purchases, drive trial and facilitate easier shopping.
Cenex Convenience Store Chain Establishes New Look And Image
CHS, Inc. and Cenex, the nation's 13th largest branded convenience
store chain, announced today that over the next 36 months each of its 1,600
retail sites will undergo a major renovation to reinvigorate brand
identity, increase consumer appeal and support the company's aggressive
growth plan.
Tabbed the "Generation Image Renewal," Cenex is launching the next
generation of its brand, which establishes a fresh, consistent image at
every Cenex site. The renovation addresses the demands of today's consumers
and re-instills a positive impression of the steadfast brand.
"Our objective is to create an appealing brand for our consumers and
our independent brand marketers alike," said Doug Dorfman, Brand, Product
and Marketing Manager, Refined Fuels. "Consumers need to feel good about
shopping at Cenex, and marketers must feel proud to display the Cenex brand
at their site."
Changes to the Cenex identification at each site include a new look for
the canopy, signs, and pumps. Additionally, most sites will receive
brighter paint colors, new lighting and digital signage. "The upgrades
create a more modern destination and a convenient place to fuel that meets
the needs of our customers" Dorfman said.
"Generation Image Renewal" also supports CHS' aggressive plan to grow
by more than 500 stores over the next four years. The company continues to
focus its expansion in major metropolitan areas, while maintaining growth
in many rural areas.
SPAVA Coffee Debuts At Whole Foods Market
SPAVA fortified coffee recently debuted at Whole Foods Market. A pioneer in the growing fortified coffee movement, SPAVA uses patent-pending technology to imbue fair-trade Arabica coffee beans with natural healthy supplements such as gingko biloba and Echinacea. The innovative coffee line aims to improve physical and mental health, and its five varieties use the world's highest quality coffee beans to deliver benefits for joint health, memory, immunity, metabolism and stress relief.
"SPAVA Coffee is leading the fortified coffee movement, and changing the way health-conscious consumers see their morning routines. We are thrilled that Whole Foods has embraced the sweeping fortified coffee trend and that the store is helping its shoppers make better daily health choices by offering our line," said Michael Sweeney, president and CEO of Voyava Republic, which produces SPAVA.
Tiger Electronics' NET JET Online Game System Debuts At Retail
Tiger Electronics, a division of Hasbro, announced that its new NET JET instant-play online game system is available at retail stores nationwide. NET JET, aimed at kids between the ages of 6-11, includes a dedicated controller and is supported by more than 40 casual games across a variety of categories such as racing, extreme sports, puzzles and action/strategy. The game lineup features online interactive experiences based on popular Hasbro properties such as Super Soaker and Mission: Paintball as well as licensed content from Cartoon Network, Nickelodeon and other leading third-party game developers.
Said Steve Flege, Senior Director of Marketing for Tiger Electronics, "NET JET offers a wide variety of age-appropriate online games that will immediately resonate with boys and girls alike. The game sessions are designed to be quick, challenging and fun, making them an ideal activity between homework and dinner."
Tiger Electronics is executing two major grassroots marketing campaigns to bring NET JET to the streets allowing kids to check out the system and games. Working with Six Flags, the largest regional theme park in the world, mobile demos of NET JET will be served up to park attendees waiting in line for rides. NET JET will also be showcased as part of the 8th Annual "It's Kids Time Xtreme" mall tour visiting major cities across the country.
Jimmy Dean Launches D-lights Healthy Frozen Breakfast Sandwiches
Jimmy Dean has introduced Jimmy Dean D-lights, the first-ever "better-for-you" frozen breakfast sandwich. Available in three flavors - Turkey Sausage, Canadian Bacon, and Black Forest Ham - Jimmy Dean D-lights have one-third fewer calories and half the fat of the leading breakfast sandwich.
Philippe Schaillee, vice president of breakfast and snacking for Sara Lee Food & Beverage, said, "To continue to meet consumers' ever-changing breakfast needs and satisfy the growing desire for a traditional and sensible breakfast, we have developed D-lights breakfast sandwiches that offer the great taste that consumers expect from Jimmy Dean but with fewer calories and less fat. D-lights provide a 'better-for-you' way to have a happy breakfast and a great start to your day."
New Naked Juice Probiotic Smoothie Aids In Healthy Digestion & Immune System
Naked Juice, a leader in the super-premium juice category, introduces Naked Juice Probiotic, the first 100% juice smoothie with probiotics that aid in digestive and immune health.
"Naked Juice Probiotic represents another first from Naked Juice," said Naked Juice General Manager Adam Carr. "We remain focused on delivering breakthrough innovation in the super-premium juice category for our devotees."
Naked Juice Probiotic is available nationwide in Tropical Mango, a sunny blend including mango, orange, and pineapple, in grocery stores in single-serve 10-ounce bottles.
Levlad Launches Certified Organic Body Lotion Line
Levlad, Inc., maker of Nature's Gate® Organics, has launched a groundbreaking line of certified organic body lotions, Rainwater™ Organics. The exceptionally pure lotions bear the USDA Organic seal, conferred only on products that contain 95% or more certified organic ingredient content, excluding water. They are manufactured at Levlad's newly certified Chatsworth, California plant, one of the few personal care manufacturing facilities in the country with the ability to manufacture products in accordance with the stringent requirements of USDA's National Organic Program.
Each Nature's Gate Rainwater Organics lotion features Açai oil, a sustainable rain forest botanical rich in antioxidant benefits. Nature's Gate Rainwater Organics lotions are available at health food stores, pharmacies, drugstores, grocery and mass merchandise stores nationwide.
Pampers STAGES Wipes Introduced
Pampers is broadening its STAGES line-up to include a corresponding wipe for every stage of a baby's development. The line includes its most popular wipe offering, Sensitive Wipes, and branches out to two brand-new products, Pampers Swipers Wipes (6 to 17 months) and Pampers Clean 'N Go Wipes (18 to 36 months). The Pampers STAGES line-up features a customized system of diapers and training pants, and corresponding wipes for each stage, which makes it easy for parents to know which products are most appropriate for their baby or toddler at that time. Pampers STAGES products are available at most mass, discount, and grocery stores in the baby aisle and at baby specialty stores.
Pioneer Debuts KURO Televisions
Pioneer Corp. is introducing KURO televisions, featuring more than two million pixels with full 1920 x 1080 resolution for intense imagery that delivers the emotional impact of every scene. In KURO, Pioneer® is redefining high end home theater for passionate enthusiasts who demand quality entertainment.
"From concept to development, KURO televisions represent the highest level of television performance and reinforce Pioneer's commitment to constant innovation and the pursuit of a picture that surpasses any current displays," said Paul Meyhoefer, vice president of display marketing and product planning for Pioneer Electronics (USA) Inc. "At our core is the desire to bring entertainment to home theater audiences they never believed was possible; after one look at a KURO they will know Pioneer is synonymous with ultimate high definition picture."
The Pioneer KURO 50" PDP-5010FD and 60" PDP-6010FD 1080p televisions are currently available for suggested prices of $5,000 and $6,500, respectively. The Elite® KURO 50" PRO-110FD 1080p and 50" PRO-150FD 1080p televisions are available with the suggested prices of $6,000 and $7,500.
Polk Introduces I-Sonic Entertainment System 2
Polk Audio is introducing the I-Sonic Entertainment System 2, joining the original I-Sonic Entertainment System introduced in 2006. In addition to its audiophile-grade sound, the new I-Sonic Entertainment System 2 is the first radio that allows listeners to buy songs heard on HD Radio broadcasts using Apple's revolutionary iTunes Tagging technology. Polk Audio chose the feature set of the I-Sonic Entertainment System 2 to serve "new media" customers more likely to use their iPod for video delivery, while the original I-Sonic ES with its built-in DVD player appeals more to consumers for whom DVD is the preferred video format. The I-Sonic ES2 is available from select specialty retail stores, Apple(R) stores and direct from PolkAudio.com for $499.
No! No! Introduced At Sephora
Sephora U.S. has formed an exclusive partnership with no!no!, an innovative device for professional at-home hair removal from Radiancy, Ltd. As the exclusive retail partner, Sephora has launched the product in-store and online. Portable and sleek, no!no! utilizes revolutionary Thermicon(TM) technology. Via clinical studies, it has been found that no!no! safely reduces hair regrowth up to 64% which is clinically comparable to more expensive professional hair removal treatments.
"After the international success no!no! gained in Europe, Asia and South America, we are excited to introduce this ground-breaking device in the United States exclusively at Sephora," said Margarita Arriagada, SVP of Merchandising at Sephora.
SquidSoap By Airborne Designed To Teach Proper Hand-washing To Kids
SquidSoap by Airborne(R), with its patented technology, is designed to
teach and train proper hand-washing technique to children. It's the only
liquid-soap dispenser with a specially designed pump that stamps a child's
hand with vegetable dye. It takes about 20 seconds of thorough hand washing
to remove the ink mark, leaving the child with clean hands.
"Proper hand washing is an important skill for kids to learn," said
Elise Donahue, CEO of Airborne. "SquidSoap makes washing hands, easy,
fun and effective."
Frutzzo Introduces Yumberry Juice
Frutzzo, a pioneer in producing high-antioxidant super juices since 1999, is introducing to the U.S. the first juice from the Yumberry, a subtropical fruit harvested for over 2,000 years. Yumberry is unusually rich in Oligomeric Proanthocyanidins (OPCs), the most powerful class of free-radical-scavenging antioxidants believed to support every metabolic system in the body.
Said Terry Xanthos, President and Co-Founder of Frutzzo, "We constantly scour the globe to find the most nutrient-packed ingredients available that are at once unusual and delicious - Yumberry raises the bar like no other. Our introduction of the Yumberry allows us to continue our mission of encouraging people to fight free radicals with a powerful new super juice that is unlike anything on the market today."
Savant Systems is introducing the first Apple®-based coffee table surface product, the ROSIE Coffee Table Touchpanel Controller, which supports all the capabilities of the Savant suite of ROSIE In-wall touch panels plus new interactive multimedia capabilities, such as integration and interaction with iTunes® multimedia content and digital cameras.
Victor Saverino, director of product management at Savant said, "The ROSIE Coffee Table brings the converged functionality of a touch panel to an interactive surface technology that is practical on the one hand, entertaining and exciting to use on the other. The ROSIE Coffee Table is truly the evolution of interactive technology-it can seamlessly download photos from digital cameras, play music, movies, and TV shows as well as accomplish complete home control all from within one elegant forty-inch interface." Savant plans to offer the ROSIE Coffee Table in a number of different furniture styles ranging from contemporary to traditional.
Don Sebastiani Debuts Hey Mambo 'Swanky White'
Don Sebastiani & Sons, which first introduced the Hey Mambo "Sultry Red" table wine last year, has just expanded the Hey Mambo offering with a new blended white wine called Hey Mambo "Swanky White."
"The Hey Mambo label has been very well received and demand has been high for a white wine to complement the red blend," said company marketing director Don Sebastiani, Jr. "'Swanky White' is a perfect dancing partner for 'Sultry Red.'"
New Health Meter Cat Litter Detects Common Kitty Diseases Save Your Cat's
Life by Detecting Illness Early; Color Changing Cat Litter Alerts of Possible Illness MIRAMAR BEACH, Fla. (BusinessWire EON) August 21, 2007 -- Health Meter Cat Litter gives cat lovers the ability to know that their kitty has one of several common illnesses before it's too late. While cats will usually hide an illness until they are very sick, making their treatment more difficult and expensive, the unique color-changing Health Meter Cat Litter detects the disease by changing color. This change alerts the owner that a visit to the veterinarian is necessary. Early detection of disease is very important. That's why I recommend Health Meter Cat Litter to all my clients The Early Detection System in Health Meter has been specially developed to monitor a cat's health and react to the presence of such common diseases as bladder infection, urinary tract stones or crystals, kidney problems, and liver disease. It is non-toxic and biodegradable, and has been tested and approved by veterinarians as an effective and safe kitty litter. Furthermore, Health Meter effectively eliminates odor, provides superior liquid absorption, is unscented, and can be safely disposed of in the household trash. One jug of Health Meter Cat Litter will last one cat an entire month. Veterinarians recommend it as a safe and effective way of detecting illness early. "Early detection of disease is very important. That's why I recommend Health Meter Cat Litter to all my clients," says veterinarian Dr. Jennifer Rotruck. She also goes on to say, "This new product will help you know when your cat needs to see the veterinarian days or weeks before outward signs of illness are shown by your cat." Cat Fancy Magazine featured Health Meter in its September 2007 issue, and Animal Wellness Magazine recently honored Health Meter Cat Liter with its "Product Pick" award. Cat lovers can see a demo video of Health Meter Cat Litter at work detecting illness by visiting http://www.healthmetercatlitter.com Health Meter Cat Litter is available at PetSmart stores nationwide and available for distribution throughout the U.S. and Canada by Nullodor USA. It was developed in France by pioneering veterinarian Dr. Francois Mestrallet. He developed this litter to give cat owners the ability of detecting early symptoms of many common kitty diseases, as well as eliminating odor and providing superior liquid absorption. For more information, email at info@healthmetercatlitter.com or call 1-877-LUV-MY-CAT (1-877-588-6922) http://www.healthmetercatlitter.com.
New Emergen-C Acai Berry Kicks Off Cold & Flu Season
Alacer Corp., makers of the vitamin-enriched fizzy drink mix Emergen-C®, has introduced Emergen-C Acai Berry to kick off its cold and flu season sales efforts. Delivering the great taste of the Acai berry along with 1,000 mg Vitamin C, the new Emergen-C Acai Berry not only offers consumers a delicious way to boost health and energy, but also provides retailers with an opportunity to boost sales within a product line that is already leading the Vitamin C category.
New Elations Drink Improves Joint Flexibility
ELATIONS is a new joint health drink from The Elations Company. "Dancing With The Stars" alum and NFL receiver, Jerry Rice, has been selected to lead the national brand campaign.
This once-a-day fruit-flavored drink helps reduce joint pain
and improve mobility through a unique 4-in-1 formula: Glucosamine and Chondroitin (naturally found in the body, but at decreasing levels over time) at the same levels as triple-strength joint supplements; a patented, more absorbable form of Calcium; and 100% of daily Vitamin C, which is an essential nutrient in the formation of collagen, the glue that holds joint
cartilage together. Enhancing that 4-in-1 recipe is a final ingredient, Boron, which helps to minimize soreness and stiffness due to exercise and overly-strenuous daily activities.
"Jerry's the perfect representative for the ELATIONS campaign - he epitomizes our brand passion for getting out there and living an active life," said Rick Zimmerman, president of The Elations Company. ELATIONS, originally developed by Procter & Gamble and subsequently licensed to The Elations Company, is launching nationally in September 2007 in grocery, drug stores and mass merchandisers.
FishGillz Sunglass Company Offers Sunglasses That Float
FishGillz Sunglass Company is the first company to offer a line of high-quality polarized sunglasses that float if dropped overboard. Designed specifically for boaters and fishermen, FishGillz frames weigh an incredibly light 1/2 of an ounce, offer 100% UV400 protection, and have a sleek, stylish sports frame design. FishGillz were created for water-related sports, but because of their ultra-light, wrap-around sport frames, and distortion-free polarized lenses, they can be used for any and all types of outdoor activities.
Pure Weight Loss Names New V.P. of Mktg.
Pure Weight Loss,Inc., Horsham, PA, announced the appointment of Joy McAndrew as Vice President of Marketing. McAndrew has over 20 years experience in advertising and marketing most notably as the Senior Director of Advertising/Marketing for NutriSystem. Pure Weight Loss is one of the largest weight loss companies with nearly 400 centers nationwide.
Best Buy And Liz Claiborne Team Up On Exclusive Electronic Accessories
Fashion meets function as Liz Claiborne Accessories and Best Buy introduce a new line of consumer electronic accessories available exclusively through U. S. Best Buy stores and online at http://www.bestbuy.com.
Liz Claiborne and Best Buy have collaborated to create a collection of consumer electronic accessories perfect for the stylish woman on-the-go. An extensive offering of laptop bags and sleeves, business totes, cell phone cases, MP3 cases and camera cases will be available in a variety of designs and fabrics, including luxe leathers, jacquard patterns and metallic and patent finishes. A complete assortment of collections and styles will be available this October.
"We view this partnership as an excellent opportunity to bring the Liz Claiborne aesthetic to the consumer electronics industry by creating fashionable accessories for the items we can't live without in this hi-tech world," said Dina Battipaglia, president, Liz Claiborne Accessories.
"We know many of our customers want technology to be more than a simple necessity, they want their devices to reflect their sense of style," said Liz Haesler, vice president at Best Buy. "By working with Liz Claiborne we are bringing new options to our customers who are looking for both function and fashion."
Pep Boys Name S. Webb Sr. V.P. Mdsg. & Mktg.
The Pep Boys - Manny, Moe & Jack, the nation's leading automotive aftermarket retail and service chain, has appointed Scott Webb as its new Senior Vice President - Merchandising & Marketing. Webb most recently served as Vice President, Merchandising and Customer Satisfaction of AutoZone.
Warner Home Video Promotes D. Marticorena
Warner Home Video, Burbank, CA,announced that Dorinda Marticorena, Vice President, Kids & Sports Marketing, has been promoted to Senior Vice President, Worldwide High Definition. She replaces Steve Nickerson. In her new role Marticorena will report directly to Mark Horak EVP &GM Worldwide Operations & New Packaged Media and will lead the company's efforts to promote high definition DVD formats.
Trinity and Arno Announce Alliance
Trinity LLC, Metuchen, NJ, announced the establishment of a strategic alliance with Arno, a leading European POP company. Arno is headquartered in Stuttgart, Germany with offices in Bristol/England, Moscow, Athens and Madrid.
As the world gets flatter, Trinity and Arno look forward to offering global clients a resource that can translate a brand's visual story consistently around the world.
Sakrete Partners with NFL For HomeAid Sack Program
Sakrete®, North America's original bagged cement mix brand, has partnered with six National Football League (NFL) teams this season for the second-annual Sakrete Sack™ Program. The Carolina Panthers, New York Giants, San Francisco 49ers, San Diego Chargers, Seattle Seahawks and Atlanta Falcons are the six participating teams. At the end of the regular season, the player with the most sacks from each participating team will have $5,000 donated in his name to HomeAid, a leading national non-profit provider of housing for the homeless. The overall league sack leader will have $10,000 donated in his name to HomeAid.
"We are pleased to continue our relationship with these National Football League teams to help tackle homelessness," said Johnsie Beck, president of Sakrete. "Sakrete has a lot in common with NFL teams. We share the same values of giving back to the community, and we believe that Sakrete products offer the same level of professionalism as NFL players. This charitable program allows us to make a positive impact on both the local and national levels because the money goes directly into these teams' communities."
Limited-Edition Miller High Life Cans Available Regionally
Since its introduction in 1903, Miller High Life has joined countless hunting trips throughout the U.S. This fall, Miller High Life is donning hunting-themed packaging in select regional markets to make sure consumers are properly equipped for their post-hunt celebrations.
Proceeds from the sale of the hunting-themed packaging, available primarily in 30-pack cans, will contribute to Miller High Life's continued support of Whitetails Unlimited, Pheasants Forever and the National Wild Turkey Association.
"Miller High Life has been closely associated with the outdoors and hunting for more than 100 years, so this initiative is truly a reflection of many of our consumers, and a way to acknowledge their support of Miller High Life," said High Life senior brand manager Kevin Oglesby. "Plus, now it will be even easier to spot a can of Miller High Life in a hunter's crowded refrigerator."
HOT TAMALES Launches 'Rock N Ride' Tour
HOT TAMALES and its cooler extreme, HOT TAMALES ICE chewy mint-flavored candies, sponsored a "Rock N Ride" tour this fall, which included a professional wakeboarding stunt show, live band performances, and tie-ins with local college campus events. In addition to candy sampling, there were giveaways and prizes.
Donald Houston, HOT TAMALES Brand Manager at Just Born, said, "College students have embraced the HOT TAMALES brand and enjoy our candies' bold flavors. We think partnering with college and extreme sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers as they try new HOT TAMALES ICE."
Jimmy Dean Kicks Off Happy Breakfast Tour
Jimmy Dean has kicked off the Happy Breakfast Tour, a mobile tour providing consumers across America with a free, hot breakfast from Jimmy Dean. The 12-city tour will make stops at community festivals and events to provide a Happy Breakfast to attendees.
In addition, Jimmy Dean will again partner with America's Second Harvest - The Nation's Food Bank Network, the largest domestic hunger-relief organization in the United States. For every sandwich given away at the Happy Breakfast Tour, Jimmy Dean will donate one dollar, up to $50,000, to help further the organization's mission to feed America's hungry through a nationwide network of member food banks. At each stop of the Happy Breakfast Tour, Jimmy Dean will provide visitors with hot breakfast sandwiches, as well as on-site cooking demonstrations by Jimmy Dean chefs preparing recipes featuring Jimmy Dean products.
"We are excited to bring back the Happy Breakfast Tour as our way of thanking our loyal customers across the country for beginning their day the Jimmy Dean way - with a warm, delicious and hearty breakfast," said Philippe Schaillee, vice president of breakfast and snacking for Sara Lee Food & Beverage. "Jimmy Dean is particularly proud to continue our relationship with America's Second Harvest. We are all about offering a hot satisfying breakfast, anytime, anywhere and know that our partnership with America's Second Harvest will allow us to provide a hot breakfast to those in need."
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