Grizzly Tobacco Attracts Attention With Grizzly Lighted Sign/Clock
Grizzly Tobacco wanted to emphasize and draw consumer attention to its logo and tag line with this shaped lighted sign, which also contains a digital clock. The lighted sign has a built in pull chain switch so that the retailer has the option to have the sign lit or unlit and not affect the function of the clock.
By prominently featuring the Grizzly logo within a lighted digital clock display, consumer attention is drawn to the design. Surveys indicate that consumer awareness of Grizzly Tobacco has increased tremendously since the introduction of this program.
The Grizzly Tobacco Lighted Digital Clock was created by Heritage Sign & Display, located in Nesquehoning, Pennsylvania.
New Canadian Tire Flagship Store Opens In Downtown Vancouver
Canadian Tire has opened its 63,000 flagship store in downtown Vancouver, where customers can get everything they need for their home, car and leisure activities.
"This flagship store in Vancouver is unlike any other Canadian Tire store and is a great example of how we used a strategic and innovative design to offer our customers in the urban market an outstanding and completely unique shopping experience," said Mark Foote, President, Canadian Tire Retail.
This highly-customized store was developed specifically for the urban Vancouver market and boasts West Coast-inspired interior features, such as hardwood floors and shelving, an expanded home décor area, a roof top Garden Centre, and West coast art throughout. With 57,000 square feet of retail space and approximately 55,000 products under one roof, the store features expanded product assortments in categories such as home décor, sports and leisure, footwear and apparel, cleaning products, storage and organization and ready-to-assemble furniture. The store also features a 13-bay Automotive Service Centre offering customers the latest in diagnostic equipment for all their automotive repair needs and a unique, stylized waiting area with leather chairs, plasma television screens and remote laptop access. The Service Centre is also equipped to service luxury vehicles like BMW and Mercedes and features a valet desk.
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front-end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors. The display features items that are promoted in Sherwin-Williams ProBuy magazine. The display has become popular with the DIY customer as well as contractors. An added benefit of the design is casters that make the unit portable. Color coding creates definition for contractors and DIY customers. The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing Inc., l54 W. Erie Street, Chicago, Illinois 606l0.
Newcastle Launches Get Amped! With Green Day Sweepstakes
Newcastle Brown Ale has partnered with the Green Day summer music tour to launch the Get Amped! With Green Day Sweepstakes.
The sweepstakes, which is accessible through Newcastle's Web site, www.newcastlebrown.com, involves major giveaways, a dedicated micro-site, E-mail blasts, banners and advertising spots. The grand prize is a custom Gibson guitar and Fender bass signed by Green Day.
Motorola Launches Motomoments Tour
Motorola has launched the Motomoments tour, an interactive road show designed to connect people with the Motorola Ojo Personal Video Phone right in their home towns at festivals, Expos and retail stops.
The tour will include a Motomoments truck, several Motorola Ojo displays built for live demonstrations, and Motorola representatives who will be available to answer questions and highlight the latest Motorola Ojo features.
"We are launching the Motomoments Tour so that more people an experience how real-time video brings people closer together," said Bill Taylor, Senior Director of Marketing, Motorola Connected Home Solutions. "It's an opportunity for us to share a revolutionary technology that lets people create stronger connections for important moments in their lives."
The Motorola Ojo Personal Video Phone is available in retail locations nationwide at a suggested retail price of $800 and a $14.95 monthly service fee.
Universal Studios Forms Marketing Alliances With Major Brands For Release Of 'King Kong'
Universal Studios has made agreements with a select group of brand partners to promote the worldwide December 14, 2005 theatrical release of director Peter Jackson's action-adventure film "King Kong."
The marketing alliances, which include such globally recognized brands as Volkswagen, Kellogg's, Toshiba, Chase, the City of New York, Nestle and Burger King, represent the first full-scale implementation of the studio's new partnerships strategy.
Highlights of the "King Kong" partnerships include: Kellogg's will offer "King Kong" packaging on 18 million units of breakfast cereal containing an offer for a free "King Kong" t-shirt. The Nestle campaign will include "King Kong" packaging graphics featured on more than 10 million units of the company's top-selling candy bars that will promote an instant-win sweepstakes. Volkswagen's worldwide "King Kong" promotions include television, print, outdoor and online campaigns as well as in-store premiere of the film. Toshiba will provide a global media campaign in support for "King Kong" including television, print and online campaigns tied to its new home and personal entertainment products. Several of the corporate partners will also be involved in cross-promotional efforts for "King Kong's" home entertainment release.
Courvoisier Launches 'The House of Courvoisier,' A One-Of-A-Kind Urban Style And Luxury Oasis
Courvoisier cognac has launched "The House of Courvoisier," an exclusive venue for experiencing the finest in entertainment, fashion and art, which is appearing at major events across the country including New York Fashion Week, the NBA All Star Game and the BET awards.
"The House of Courvoisier was created to be a completely unique experience-a symbol of good taste, sophisticated style and pure distinction for the Courvoisier connoisseur," said Barbara Jackson, Vice President of Marketing for Courvoisier. "We are pleased to be premiering The House of Courvoisier in association with some of the most unique parties during New York Fashion Week. It sets the stage perfectly for the launch of a year-long program that will bring consumers closer to the brand and the experience that is Courvoisier."
The Ambassadrice of Courvoisier, Nina Shay, an accomplished model-actress-TV host, will be on hand to instruct consumers about the accoutrements of the lifestyle and behavior that accompany the exceptional cognac that found a home in the famed Imperial Court of Napoleon.
Entenmann's Introduces Enten-mini's
Entenmann's is introducing a new line of baked sweets to meet the busy lifestyles of Americans of all ages. Enten-minis, a selection of seven cakes, brownies and dessert treats, were created for families who seek to marry their cravings for sweet treats, indulgence and great taste with convenience and moderation. The cakes are "right-sized" for both adults and children and are available in supermarkets throughout the Northeast and across the nation.
P&G Launches New Children's Pepto
Procter & Gamble has launched New Children's Pepto antacid-400 mg calcium carbonate chewable tablet (161 mg of calcium) that is not formulated with salicylates, with children's dosing by age (2-12) and weight, in flavors kids love. New Children's Pepto is formulated to treat 4 common stomach problems in children: heartburn, acid indigestion, sour stomach and upset stomach. The bubble gum and watermelon flavored tablets make it enjoyable for kids to take.
Ultra-Premium Imperia Russian Vodka Launches In The U.S.
Russian Standard Company has launched Imperia Vodka, Russia's leading ultra-premium vodka, in the U.S. "Imperia sets a new standard for world-class vodka quality, worthy of its authentic Russian origin," said Roustam Tariko, Founder and President of Russian Standard Company. Imperia Vodka is imported to the U.S. by Shaw-Ross Importers and distributed by Southern Wine & Spirits.
Flavia Fusion Drinks Station New For The Home
Flavia, the pioneer in single cup beverage systems, has introduced the Flavia Fusion drinks station for the home. With the largest variety of drink options in the industry, a fresh new design and hassle free operation, Flavia Fusion creates a taste for every consumer and every mood.
"American consumers want choice without compromise," said Rod Ofte, Marketing Director, North America. "The new Flavia Fusion drinks station delivers, bringing variety, convenience and great taste together in one appliance. No matter the drink selected, our patented technology and delicious beverage recipes ensure a perfect cup every time." Flavia Fushion retails for $119.95 and will be sold in 186 Sharper Image stores beginning in November.
Mattel Debuts Digital Video Camera For Kids
Mattel has introduced the Vidster Digital Video Camera that enables kids to produce their own music videos and music. Combining a versatile video camera with three-step photo and video editing software, the Vidster Digital Video Camera gives kids and tweens ages 8 and older everything they need to shoot, edit and distribute short films in one purchase.
"We've developed a hardware-plus-software combination that, in essence, is a movie studio in a box for kids," said Phil Jackson, Vice President, Marketing, Games and Electronics. It includes the functions most applicable for this age group: taking digital photos with zoom capabilities, shooting video footage that can be easily assembled into short movies using the super-intuitive software, and plug-and-play connectivity that enables viewing footage on their TVs or computers." The Vidster Digital Video Camera is available at retailers nationwide for $79.99.
S. Quinn Named Sr. V.P. Mktg. For Wal-Mart
Stephen Quinn has joined Wal-Mart stores as Senior Vice President-Marketing. Quinn was previously the Chief Marketing Officer for Frito-Lay. At Wal-Mart, he will be responsible for marketing strategy, planning, finance, research and brand development and will report to Executive Vice President and Chief Marketing Officer John Fleming.
Best Buy Promotes R. Anik To Sr. V.P., Advtg. & Mktg.
Best Buy Co. has promoted Ruby Anil to Senior Vice President, Advertising and Promotional Marketing. Anik will direct development of all company advertising, event and promotional programs, and manage relationships with the Company's external agency partners. Since joining Best Buy in 2000, Anik has transformed the Company's internal advertising team into Best Buy Advertising, an in-house agency that sets brand and creative strategy. Prior to joining Best Buy, Anik was Director of Advertising for The Pillsbury Company.
Shure Appoints Directors To Global Mktg. Team
Following a year of rapid market success and global demand, Shure Incorporated's Personal Audio Business Unit (PABU) has appointed Kai Lehnert to Director, Marketing and Sales EMEA Heilbronn. Lehnert joins Shure with more than 10 years of marketing experience at companies such as Renault, Thompson Multimedia and Philips. As Director of EMEA, Lehnert will build the Company's personal audio presence in Europe, Middle East and Africa and as well as be accountable for PABU sales and marketing.
Michelle Kohler has been promoted to Director, Global Marketing Communications. Kohler has been responsible for managing Shure's U.S. communications rollout and will now oversee the global brand strategy, communications and identity for all of Shure's Personal Audio products worldwide. Susan Keeley, a ten-year veteran of Shure, has been promoted to Product Marketing Manager.
Flora Appoints K. Cobb National Mktg. Manager
Organic supplement and herbal tea manufacturer Flora, Inc., has appointed Kevin Cobb as National Marketing Manager. Cobb, who formerly served as Director of Marketing for Botanical Laboratories, comes to Flora with 10 years of natural products industry experience.
Yankee Candle Names R. Ruffolo Sr. V.P. Mktg. & Innovation
The Yankee Candle Company has named Richard Ruffolo Senior Vice President, Marketing and Innovation. Ruffolo joins Yankee Candle after 7 years with the Bath & Body Works Division of Limited Brands, Inc., where he most recently served as Vice President and Category Leader of their True Blue SPA and American Girl realbeauty businesses.
Liberty Carton Acquires Smyth Display Div.
Liberty Carton Company, a Minneapolis, MN-based corrugated packaging manufacturer, has acquired the St. Paul, MN-based display manufacturing division of Smyth Companies, a manufacturer of point-of-purchase displays and a fulfillment service provider.
"As a corrugated packaging manufacturer and producer of shipping containers, boxes and displays, we believe there is a natural complement of product offerings with the addition of Smyth Displays." said Steve Helmstetter, Liberty Carton General Manager. "We are excited we can bring the quality products of Smyth to our customers."
Multi Dimensional Resources Opens New State-Of-The-Art Facility
Multi Dimensional Resources, Inc. has opened a new 102,000 sq. ft. corporate facility, relocating its headquarters, manufacturing, warehousing and design center to 190 Jony Drive in Carlstadt, New Jersey. Explained Richard Heyderman, President and Founder of Multi Dimensional Resources, "Our ability to create highly effective, highly functional and value-added p.o.p. and packaging will be better fulfilled in this new facility."
Leviton Appoints D. Weigand Product Manager, Lighting
Leviton has appointed David Weigand to the position of Product Manager for Lighting Management Systems. In his new post, Weigand will focus on developing and bring to market products that champion the cause of lighting energy management including Leviton's line of occupancy sensors, whole-building energy management controls and daylight harvesting systems.
ExpoSystems Canada Offers The Edge Modular System
ExpoSystems Canada offers the Edge modular exhibit system. The Edge system's panel design perfectly conceals all connection hardware. A large selection of professional laminate finishes are offered for display panels. Edge offers fast and simple assembly and a lifetime warranty on materials and workmanship. It also offers the ability to integrate custom components within the display to achieve a completely custom look. For more information about the Edge modular exhibit system, contact ExpoSystems, Canada, 2161 Midland Avenue, Scarborough, Ontario Canada M1P 4T3;
(Web site) www.exposystems.com
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