Mitsubishi Motors recently conducted "The Mitsubishi Time to Rally Event," centering on the automakers' successful history in rally racing, including its 12 wins at the Dakar Rally.
The campaign included broadcast ads, online and dealership point-of-purchase (POP) components.
Mitsubishi provided dealers with an assortment of promotional POP materials, including campaign-themed outdoor banners, window clings and car toppers. A co-op program was developed to support dealers in their purchase of additional promotional items such as tents, balloons, inflatables and banners in order to create a true event atmosphere at the dealership.
"The decades of excitement Mitsubishi has created in the world of rally racing makes this the perfect theme to showcase one of the most exciting sales incentive programs we have offered customers in some time," said Dan Kuhnert, V.P. Marketing at Mitsubishi Motors.
Sony Launches Integrated HDNA Campaign
Sony Electronics has launched its largest integrated marketing campaign, centering on its high definition DNA known as HDNA. The campaign focuses on how Sony's high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences. The campaign was developed with support of Sony Electronics' advertising agency 180 Los Angeles.
"HDNA is the core, the essence of all Sony HD products," said Sony Electronics' Chief Marketing Officer Mike Fasulo. "With this comprehensive campaign we demystify all of the fears associated with purchasing a high-definition product."
The campaign encompasses print, broadcast, in-store and out-of-home.
The "HDNA" campaign will be highlighted at all 40 Sony Style stores. For Sony's authorized retailers, promotional items include shelf talkers, end caps, and posters.
New Jose Cuervo Platino Brings Sophistication Tequila Category
Jose Cuervo is introducing Jose Cuervo(R) Platino(TM), a handcrafted, limited-edition ultra premium silver tequila. Once reserved exclusively for the Cuervo family's private enjoyment, Jose Cuervo Platino is the first ultra premium silver tequila to be created by a family with a 200 year history of making the world's finest tequilas.
"Due to the recent increase in demand for high-end tequilas, particularly in the silver category, we wanted to share a tradition that has been passed from generation to generation," said Juan Domingo Beckmann, Executive Director, Casa Cuervo and the 10th generation of Jose Cuervo descendents.
Jose Cuervo Platino, part of the Reserva de la Familia collection, is made from 100% blue agave and is handcrafted using a unique process called "Esencia de Agave(TM)." This proprietary distillation method optimizes the tequila's agave notes, reflecting the pure character and essence of Mexico's prized blue agave plant.
The launch of Jose Cuervo Platino is being supported by a fully integrated marketing campaign that includes promotions, special events, and a new print advertising campaign created by the Arnell Group in New York. The ad tagline, "Every Family Has Its Secret," indicates that the introduction of Jose Cuervo Platino unlocks a well- kept family treasure that has been kept "secret" for two centuries. Launch advertising will use visuals from the Jose Cuervo distillery, La Rojena, to further convey the brand's heritage.
Lenovo Introduces ThinkCentre A61e Ultra Small Form Desktop PC
Lenovo reinvigorates the desktop PC space with the introduction of the ThinkCentre A61e, an ultra small form factor desktop. As the company's smallest, quietest and most energy-efficient desktop yet, it has a footprint the size of an average telephone book, whisper quiet performance and choices of energy-efficient, 45-watt AMD Athlon™ 64 X2 dual core and AMD Sempron™ single core processors, all at an affordable price tag starting at $399. The ThinkCentre A61e desktop marks Lenovo's first product with EPEAT Gold status, the highest designation a product can achieve in the ranking. Operated by the Green Electronics Council, EPEAT ranks products on a variety of environmental attributes from energy efficiency to materials use to recyclability.
Peter Schrady, vice president and general manager, Emerging Products Business Unit, Lenovo, said, "Lenovo is committed to providing an extensive menu of environmentally-responsible, energy-efficient technology choices, and the ThinkCentre A61e desktop is our signature item. For the first time, a major PC vendor has combined small size and consistently quiet acoustics with a light weight, highly energy-efficient desktop offering at an affordable price."
New McCormick Steamers Help Home Cooks Prepare Easy, Flavorful Meals
McCormick has added to its successful Veggie Steamers products with a full spectrum of McCormick Steamers, which now includes McCormick Seafood Steamers and McCormick Potato Steamers. These innovative new products conveniently combine a microwave steamer bag along with a packet of seasonings. Simply combine the food with the specially-developed spice and herb mixture in the bag, close and microwave.
Orville Redenbacher Debuts New Natural Line
In addition to consumers' growing desire for more natural products, their taste palates have become more sophisticated as they discover more exciting flavor combinations in ordinary foods. In response, Orville Redenbacher's® Gourmet® Popping Corn, has developed a new line of flavorful, natural popcorn with no artificial flavors, colors or preservatives. The new Natural varieties deliver big flavor in a mini bag, giving consumers just the right amount of indulgence. The flavors add a new flair to popcorn, partnering tempting combinations of butter and garlic (Buttery Garlic), and butter, salt and cracked pepper (Buttery Salt & Cracked Pepper), the salt-only (NATURAL Simply Salted) and a reduced fat variety (NATURAL Simply Salted 50% Less Fat).
New Quaker Simple Harvest Is Instant, Multi-Grain Hot Cereal
New all-natural Quaker Simple Harvest is an instant, multigrain hot cereal that delivers on increasing consumer desire for simple foods with simple ingredients. The biggest product launch in company history, it's also the first time nationwide Quaker oats will incorporate other grains. Whole-grain Quaker oats, whole-grain wheat and barley are combined with nuts and fruit for great taste, texture and aroma.
"We know consumers are looking for simplicity in the foods they eat. That's why Quaker Simple Harvest is a natural step for a company like us that is committed to providing long-term health and human sustainability," said Dave Kimbell, marketing director for Quaker Breakfast. "We're celebrating the simple by offering a delicious and satisfying all-natural breakfast food made with only a few ingredients."
Rockport With adidas TORSION Technology Men's Collection Debuts
The Rockport Company introduced its most ambitious footwear collection to date, Rockport with adidas TORSION(R) Technology. Building on the company's legacy of innovation, the new collection utilizes advanced technology originally engineered for athletic footwear. Designed with both performance and comfort features, the Rockport with adidas TORSION men's collection includes 14 styles ranging from athletic-inspired casual to modern, contemporary dress looks.
"adidas TORSION is a globally recognized and respected symbol of innovation and performance that has been integrated into more than 50 million pairs of adidas footwear sold worldwide," said Rick Paterno, president and CEO of The Rockport Company. "This collaboration speaks to the unique partnership we have established with adidas and our unwavering passion and commitment to the design and construction of high-quality, fashionable, lifestyle footwear."
Tea Lover's Chocolates Debut
As tea drinking continues to surge in popularity throughout the U.S., the San Francisco Chocolate Factory is adding an extra drop of pleasure to tea drinking with today's launch of Tea Lover's(TM) Chocolates, an exclusive line of sophisticated, premium chocolates crafted to complement one's own perfect cup of tea. Tea Lover's Chocolates are shaped into bite-sized drops, perfect to nibble on between sips. San Francisco Chocolate Factory offers three chocolate pairing options for tea lovers, based on a series of in-house tastings: 31% white chocolate for green teas; 38% milk chocolate for chai teas; and 55% dark chocolate for black teas. Tea Lover's Chocolates are available in retail stores nationwide.
Simply Orange Juice Line Expands To Include Simply Apple And Simply Grapefruit
Simply Orange Juice Company has added two new products to its very successful Simply line: Simply Apple™, a pure-pressed, 100 percent not-from-concentrate premium apple juice; and Simply Grapefruit™, a 100 percent not-from-concentrate premium grapefruit juice.
As with all the Simply products, Simply Apple and Simply Grapefruit offer consumers a "closest to fresh-squeezed taste experience." The Simply portfolio has flourished - in just over three years, its chilled juices and ades have grown more than 40 percent.
"The Simply line of premium, not-from-concentrate juices and ades has received an overwhelmingly positive response from consumers," said Ashley Schmidt, senior brand manager for Simply Orange. "When we looked at growing the Simply line to expand refreshing juice options throughout the day, Simply Apple and Simply Grapefruit were natural choices to offer consumers more variety with the same fresh-made experience we're known for."
Joint Juice Fitness Launches Nationwide
Joint Juice, Inc., the creator of the original ready-to-drink glucosamine supplement, has launched its new water-based dietary supplement product, Joint Juice Fitness. Joint Juice Fitness is a lightly flavored dietary supplement enhanced with 1,500 mg glucosamine per bottle to hydrate joints, and with essential vitamins and water to hydrate bodies. Each 16.9-ounce bottle has 10 calories. Joint Juice Fitness comes in Berry, Lemon and Kiwi-Strawberry flavors. 1500 mg of glucosamine per day is the amount shown in some studies to increase joint function and mobility.
Gold Flakes Supreme Vodka Debuts For Consumers Who Want Only The Best
Shaw-Ross International Importers is marketing ultra-premium French Vodka Gold Flakes Supreme(TM), which is made with 24-karat gold flakes, will soon be available in select high-volume imported vodka markets across the United States. The new quadruple distilled luxury vodka produced and bottled in France will offer vodka drinkers in the United States the "ultimate" experience in a luxury spirit. The shimmering flakes of edible gold that glitter magically in Gold Flakes Supreme's crafted quality bottle bring to life all of gold's most desirable associations and expectations. In order to produce its distinctive taste, Gold Flakes Supreme is quadrupled distilled in small batches.
Sony Unveils First U.S. Walkman Video Players
Sony is introducing two new Walkman(R) players that not only support audio -- but for the first time in the United States -- video. The new NWZ-A810 and NWZ-S610 series of Walkman digital music players will support an open platform, providing more choices for downloading and managing music and video collections online.
"Our Walkman products offer great resolution, a bright screen,
high-quality sound and a long battery life," said Brennan Mullin, vice
president for audio products in the Digital Imaging and Audio Division at
Sony Electronics. "We are providing our customers the choice to use
multiple music sources."
Users can download movie trailers, music videos, podcasts and video
clips from the Internet and use readily-available shareware to convert the
clips for use with the Walkman video players. Sony Pictures Entertainment
has also provided video content for both of the new players, which is
hosted at http://www.sonystyle.com/walkman.
Duracell has introduced Pre-Charged Rechargeable batteries, nickel metalhydride (NiMH) cells that come charged and ready to use straight out of thepack. Available nationwide this fall, Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger and can deliver hours of music and thousands of digital photos. Designedspecifically for use in high-drain gadgets including digital cameras,portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeablebatteries eliminate the need to charge cells before using them for thefirst time. In addition, these new batteries stay charged longer and haveto be recharged less often, packing more power for consumers' favoritegadgets. "In today's constantly connected world, consumers want batteries thatare ready when needed and that last longer in power-hungry devices likedigital cameras," said Tim Makris, director of marketing, North America,Duracell. "Our new Pre-Charged Rechargeable batteries are reinventing therechargeable experience by delivering instantly ready, advanced power thatwill deliver more satisfaction than ever before."
VUDU Box Now Available For Instant Access To Movies At Home
VUDU Inc., the company that brings to the living room instant access to thousands of hit movies, has made its set top box available for purchase and will offer more than 5,000 titles from every major U.S. film studio and more than 20 independent and international film distributors. The availability of the VUDU box fulfills the promise created by high-speed broadband Internet to deliver instant access to thousands of movie titles directly on consumers' televisions.
"VUDU will revolutionize the home movie experience. With top-of-the-line content available at the press of a button, you can now watch what you want, when you want!" said Tony S. Miranz, Co-founder of VUDU.
JBL Spyro™ Desktop Speaker System Features Unusual Look
The Harman Consumer Group has introduced the JBL Spyro Desktop Speaker system. Initially, its look is what catches the eye. The subwoofer is flanked by two flower-shaped speakers; all three are available in a white, black, teal or fuchsia. Now, the system is being offered in a vibrant orange, giving consumers even more of a choice when matching their taste or décor. Cloth-covered cables complete its high-quality look. The JBL Spyro 2.1 system is a plug-and-play solution ideally suited to all kinds of applications, whether Mac®, PC, laptop, iPod or other MP3 player, or games console. Connection is simple using its 3.5mm mini stereo jack.
FruitaBu Launches Organic Fruit Sploooshers
Stretch Island Fruit Co., an all-natural fruit snacks developer since 1976, has launched FruitaBu(TM) Organic Smoooshed Fruit(TM) Sploooshers(TM), a fun, organic fruit snack for kids that provides one whole serving of organic fruit in each colorful, squeezable tube. FruitaBu Organic Smoooshed Fruit Sploooshers are filled with organic fruit puree that kids can squeeze and slurp, while giving parents an all-natural snacking option that children are sure to enjoy. The new line of FruitaBu Organic Smoooshed Fruit Sploooshers come in Smoooshed(TM) Strawberry, Smoooshed(TM) Raspberry and Smoooshed(TM) Grape flavors. Each FruitaBu Fruit Sploooshers tube is made using more than 90 percent real organic fruit and fruit juice.
DigitalGlobe Partners With Bushnell Outdoor Products
DigitalGlobe, provider of the world's highest-resolution imagery and geospatial information products in the mobile industry, is partnering with Bushnell Outdoor Products to enhance the navigational capabilities of the company's devices, including the ONIX200 and next-generation ONIX200CR and ONIX400, with easy access to DigitalGlobe's vast library of satellite imagery. The addition of DigitalGlobe imagery will provide Bushnell's outdoor consumers with a more accurate and realistic understanding of their location and the geography of their surroundings.
"We want to give our outdoor enthusiasts the best imagery available,"
said Joe Messner, CEO of Bushnell Outdoor Products. "DigitalGlobe has the highest-resolution imagery on the market, so they were the clear choice to power the imagery on our products."
Abbott Launches PediaSure NutriPals Fruit Bars
Abbot Nutrition has launched PediaSure NutriPals Fruit Bars, a kids' snack bar made with one serving of real fruit in every bar. Each 150-calorie bar is a good source of protein, fiber and more than 20 vitamins and minerals.
"For most parents, it's a challenge to get your kids to eat the bananas or apples you pack in their lunch boxes," said Jeff Boutelle, division vice president and general manager of pediatric products, Abbott Nutrition. "New NutriPals Fruit Bars are a convenient way to get more real fruit into their diets -- and they taste great, so your kids won't mind."
PediaSure NutriPals Fruit Bars are now available in the baby/toddler aisle at most major retailers, alongside other NutriPals products, and come in three flavors: Strawberry, Mixed Berry and Blueberry.
Flip Video Ultra Series Of Pocket-Size Digital Camcorders Now Available
Pure Digital Technologies has introduced the Flip Video(TM) Ultra Series, the newest member in Pure Digital's popular Flip Video family of digital camcorders, the world's first camcorders with on-board software to enable editing, organizing, and seamless video uploading to AOL, YouTube and other video sharing sites. Flip Video Ultra showcases Pure Digital's next-generation video processing technology, which delivers stunning video and sound quality, even when played on large-screen TVs. The Ultra Series continues Pure Digital's pioneering of a new category of camcorder that puts the power to instantly capture, edit and share video in the pocket of everyday consumers.
Gojilania Organic Goji Berry Juice Now Available Nationwide
BrandStorm Inc. has expanded distribution for Gojilania, the first organic fresh-pressed Goji juice to reach the retail market. The full line of Gojilania-branded juices is now available at natural and organic foods markets throughout North America. A secret of Chinese and Tibetan medicine for centuries, the Goji berry (Lycium Barbarum L.) has long been revered for its properties believed to be associated with vitality and longevity. Considered one of the most nutritious fruits on earth, Goji berries and Goji juice are now becoming more widely recognized in the West as nutrition-dense "superfoods."
"Gojilania has been one of the most anticipated new products in the BrandStorm portfolio," said BrandStorm CEO Thierry Ollivier. "We've worked for some time to develop a Goji juice that meets the strictest standards in taste, purity and quality but also satisfies our company's will to use the most sustainable, responsible growing methods on the planet, let alone the pristine mountains of Western China."
New Go-GURT Fizzix from Yoplait is a carbonated yogurt-in-a-tube snack pop available in grocers' dairy cases nationwide this month. From Blue Raspberry Rage to Wild Cherry Zing, Fizzix yogurt snacks are available in three packages that contain 8 fizzin' tubes.
"Fizzix combines amazing fruit flavors with innovative technology that infuses yogurt with a carbonated fizz, described by kids as a cool 'sizzle' on their tongue," said Katie Semersky, Yoplait marketing. "Fizzix appeals to tweens who are looking for a unique snack that travels well. Similar to how kids love Go-GURT, older kids will love the sensory excitement of Fizzix on their tongue. Yoplait introduced Go-GURT--the first yogurt-to-go in a tube--eight years ago and since has revolutionized the way kids eat the favorite dairy food. Now, we've been able to use technology licensed by Brigham Young University in Provo, Utah, to take Go-GURT to the next level with Fizzix."
Safeway Unveils First Solar-Powered Grocery Store
Safeway Inc. has developed a new environmental project to power 23 California stores with renewable solar energy. The company installed solar panels atop a newly renovated Safeway Lifestyle store in Dublin, California and plans to extend the program to nearly two dozen stores as part of a broader renewable energy initiative.
Solar equipment at the Dublin Safeway store and other planned locations will produce approximately 7,500 megawatt hours of electricity per year, enough to provide 20 percent of the stores' average power usage and up to 48 percent of power usage during the peak hours. The entire Dublin Safeway facility utilizes renewable energy. The store's on-site retail fuel station already is powered by wind energy.
"Safeway is taking its green power initiative to the next level as we identify additional California store locations for its solar stores program," said Joe Pettus, Safeway Senior Vice President, Fuel & Energy. "The investment in renewable energy, both solar and wind makes sense for both the environment and our company."
Macy's Launches The 'Martha Stewart Collection' Nationwide
Macy's has launched its exclusive "Martha Stewart Collection," available at all of its full-line department stores across the country. Representing the largest brand rollout in Macy's history, the Martha Stewart Collection is a broad assortment of bed, bath, entertaining, and cooking products inspired by Martha's personal collections.
"The new Martha Stewart Collection takes Macy's home assortment to a whole new level of interest and relevance for our customer-supported by an editorial voice that is one of the world's most-recognized authorities on home decorating, cooking and entertaining," said Tim Adams, chairman and CEO of Macy's Home Store. "In the spirit of Martha's own love of collecting, the new product at Macy's is an authentic expression of the Martha Stewart perspective, articulated throughout the collection with personal inspirations like design references from her antique linen collection to new interpretations of faux bois. The Martha Stewart Collection at Macy's is a true reflection of her magazines and the product in the original Martha by Mail Catalog coming to life in our stores."
Martha Stewart Collection "shops" are prominently positioned within each respective department. In "The Cellar," for example, Martha Stewart Collection Cooks' Tools are merchandised together, with a wall of tools and kitchen accessories anchoring the brand's in-store design statement. In decorative housewares, the Martha Stewart Collection casual dinnerware, glassware, flatware, and oven-to-table products are mixed and stacked on display tables or presented on fixtures that replicate those in Martha's home and television studio set.
Green-e Designation Makes It Easy For Consumers To Identify Products Supporting Renewable Energy
SunChips, Frito-Lay's popular brand of multigrain snacks, announced the inclusion of the "Green-e" designation across the full line of SunChips snacks. The updated packaging will feature the Green-e logo, a designation from the Center for Resource Solutions used with certified renewable energy certificates.
The Center for Resource Solutions is a national non-profit that administers the Green-e program, and works to increase the amount of renewable energy used world-wide. The SunChips brand will be one of the first national consumer packaged goods brands to include the Green-e logo on packaging.
"Including the Green-e on the SunChips line of snacks gives the brand an opportunity to communicate its commitment to support green energy, and hopefully will remind and encourage consumers to take their own small steps to make our world a brighter place," said Gannon Jones, vice president, marketing, Frito-Lay North America.
SunChips brand communications will focus around small steps as part of the brand's "Live Brightly" campaign. One of those small steps is the support of green energy through the purchase of renewable energy certificates (RECs) to match 100% of the electricity needed to produce SunChips snacks in the U.S. Electricity is one source of energy used to produce SunChips snacks.
The RECs that SunChips brand purchased are part of the PepsiCo REC purchase, which matches the purchased electricity use of all of Frito-Lay's US-based facilities, including those manufacturing sites that produce SunChips snacks. This REC purchase allows the SunChips brand to feature the Green-e logo on its packaging. The purchase of RECs helps drive the development of additional renewable energy capacity.
HP Appoints Mendenhal Chief Mktg. Officer
HP announced that Michael Mendenhall, a long-time Walt Disney Company executive, has been appointed as senior vice president and chief marketing officer. Mendenhall will be responsible for all aspects of HP's corporate marketing operations globally, including brand marketing, customer intelligence and corporate communications. Mendenhall comes to HP from the Walt Disney Company, where he recently directed all marketing and publicity activity for Walt Disney Parks and Resorts.
Campbell Appoints K. Elliott V.P., Corporate Strategy
Campbell Soup Company has appointed Kirk Elliott as Vice President-Corporate Strategy. Elliott will be responsible for Campbell's strategic planning process and for advancing major strategic initiatives.
Fireman's Fund Names Farless V.P., Sales & Mktg.
Randy Farless has been named senior vice president, sales and marketing, at Fireman's Fund Insurance Company. Farless joined Fireman's Fund in 2006 as vice president, marketing for the company's Commercial business.
Checkers Brings Back 'Choose Your Champ' Promotion
Checkers Drive-In Restaurants, the nation's largest chain of double drive-thru restaurants and Official Burger sponsor of both the University of Florida Gators(R) and Florida State Seminoles(R), is bringing back its popular "Choose Your Champ" promotion for a fourth year to participating locations in Florida.
Checkers(R) challenges Gator and Seminole fans to take the competition to the drive-thru, while providing scholarship and educational funding to both universities. During the 2007 football season, Checkers guests in Florida can vote for their favorite home state team by ordering a Gators Combo or Seminoles Combo, with a portion of the proceeds of each Combo sold benefiting the respective school's athletic scholarship fund.
At the end of the season, Checkers will make an additional contribution of $25,000 to both the University of Florida Food Science and Human Nutrition Department and the Florida State University Dedman School of Hospitality, which will be earmarked for scholarships, as well as educational and internship program funding.
"As a Florida-based Company, we are thrilled to have the opportunity to support our home state's brightest students and athletes," said David Crawford, Director of Marketing at Checkers. "This promotion is a fun way to engage Gator and Seminole fans while raising money for scholarship and educational funding at both universities."
Adidas And Pepsi Offers Chance To Win A Day In The Life Of David Beckham Or Laila Ali
adidas and Pepsi recently launched half a billion adidas startmystory.com Pepsi cans. Adidas is leveraging the Pepsi can as a unique canvas to extend its current Impossible Is Nothing brand campaign which features global sports stars such as David Beckham, Gilbert Arenas and Allyson Felix overcoming impossible challenges and sharing their personal stories via illustrations and voice over narratives.
The new adidas Pepsi cans use a similar illustrative style and invite consumers to bring to life their own "impossible" stories via digital illustration tools, exclusive music tracks and instant messenger technology at http://www.startmystory.com. Site visitors can also win adidas products and the chance to spend a day in the life of international soccer star David Beckham or fitness phenom Laila Ali.
"The adidas Impossible Is Nothing creative offers a glimpse of world-renowned athletes not at the finish line, but rather at a pivotal and ultimately inspiring point in their journey. http://www.startmystory.com invites real people to share their own stories of achieving or even just attempting what once seemed like impossible goals," explained Stephen Pierpoint, Vice President Brand Marketing, adidas America. "By partnering with Pepsi, adidas, David Beckham and Laila Ali have extended the challenge via half a billion Pepsi cans, engaging, encouraging and inviting people to begin their own impossible journeys."
"Our consumers will have unique access to two iconic athletes thanks to this partnership with adidas," said Russell Weiner, VP of colas, Pepsi-Cola North America.
Helius Launches MediaAuthor
Helius Inc. has launched the Helius MediaAuthor, a rapid-authoring software solution for digital signage content creation. MediaAuthor works with Microsoft PowerPoint and allows anyone to create professional digital signage content - in a matter of minutes. MediaAuthor, when coupled with a Helius Media Player (SST-Mi or SST-Si), provides a robust yet economical solution for many digital signage needs. Media Author combines rapid-authoring technology, obtained from the acquisition of the PointeCast Corporation, with the Helius Media Player to create an economical digital signage solution. Typical applications for MediaAuthor include: lobby displays, hotel and entertainment venues, conference rooms, elevators, restaurant displays, retail outlets, transportation information, event centers, automobile dealerships and many more. For more information on MediaAuthor and all of the Helius Digital Signage Solutions, visit (Web site) www.helius.com
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