7-Eleven Introduces Pantyhose And Cosmetics Line
7-Eleven recently introduced an exclusive line of pantyhose in its stores that has been so successful, the Company is introducing other items to entice women to shop 7-Eleven for more than just snacks and Slurpee drinks. First steps include expanding the Heaven Scent pantyhose line to include ultra-sheer and knee-highs. Another addition is a high quality, value-priced and trendy line of cosmetics, sold under the Heart & Soul label. Compact packaging makes the cosmetics ideal to stash in a glove compartment, locker, desk or purse. The Heart & Soul cosmetics line will be displayed in the new teen section.
Candie's Time Fashion Watches Debut
Candie's Inc. has entered into an exclusive license agreement with Skagen Designs for the design, manufacture and distribution of fashion watches. Said Neil Cole, Chairman and CEO of Candie's, Inc., "Watches are a must have status symbol for our Gen Y customer. Candie's Time will give our customer the trendy styles she desires at price points she can afford. With the tremendous success of Candie's fragrances and eyewear, we thought that Candie's watches was the next natural step." Candie's Time consists of 45 styles, divided into two groups: Candie's Time Bracelet and Candie's Time Trend. The collection will retail from $19.00-$39.00 and will be sold in all major department and specialty stores nationwide.
Isabella Rossellini Creates `Manifesto' Perfume
Isabella Rossellini, the actress and model, has launched Manifesto, a new fragrance created to complement her cosmetics line. The fragrance was developed with Lancaster Group, the Paris-based division of Coty Inc. Manifesto is the first fragrance created by Rossellini in her development agreement with Lancaster Group. Rossellini created the Manifesto colour cosmetics line, and now the fragrance, in the spirit of a woman who embraces her passions, strength and singularity. The fragrance launch is supported by a print and television advertising campaign.
Labtec Surges Into Video Game Console Market
Labtec, a leading provider of high-technology peripherals and accessories for computing, communication and entertainment, marked its entry into the console gaming arena with the introduction of the Surge-17, a powerful audio system designed specifically for today's popular video game consoles. The Surge includes a universal adaptor that connects the speaker system to nearly any video gaming console including Sony's recently-released PlayStation 2 as well as the original PlayStation, Nintendo's N64 and SNES and the Sega Dreamcast. The Surge-17 has two compact, high-performance satellite speakers and a separate wood-enclosed subwoofer to radically enrich the audio element of video game play.
Children's Motrin Cold Available This Winter
McNeil Consumer Healthcare is introducing Children's Motrin Cold, the first and only children's ibuprofen cold product available over the counter. Childrne's Motrin is recommended for the temporary relief of stuffy nose, fever, sore throat, headache, minor body aches and pains, and nasal and sinus congestion for children between the ages of two and 11.
Disney Store And Direct Marketing Promote L. Miller To Exec. VP, Merchandise And Creative Serices
Laurie Beja Miller has been promoted to Executive Vice President, Merchandise and Creative Services for the Disney Store and Disney Direct Marketing. Miller's expanded focus will include overseeing the creative and marketing functions for the Disney Store catalog and DisneyStore.com. She will continue to be responsible for product development for the Disney Store, the Disney Store catalog and DisneyStore.com, as well as for creative development and visual merchandising for the Disney Store's North American operations. Miller joined the Company in 1995 as Vice President, Product Development for Walt Disney Parks & Resorts.
Warner Bros. Consumer Prod. Promotes M. Wong To VP, Retail
Melissa Wong has been promoted to Vice President of Retail Business Development for Warner Bros. Consumer Products. In her new position, Womg's responsibilities will include strategizing long-term goals and determining growth opportunities for key retail accounts, in addition to managing a staff of retail account exectives. She will continue to execute promotions, events and merchandise programs for major retailers for Warner.
Exhibit Enterprises Inc. of Dearborn, MI, a leading exhibit and trade show produnction company, has appointed Lori Jovan to Senior Account Executive on EEI's Visteon account. Jovan was previously North American Auto Show Specialist for the Audi Narketing Department of Volkswagen of America.
Cox Target Media Unveils Introz For Your Car
Cox Target Media has unveiled Introz For Your Car, a unique, effective "boxed media," offering advertisers reach in the strong automotive product category. Introz provides advertisers a great opportunity to expand their core consumer base through various distribution options combined with cooperative pricing solutions.
Distinguished by upscale packaging, Introz For Your Car is designed to place automotive products or services in front of targeted consumers. In the competitive and consolidated automotive aftermarket, Introz can provide the best reach and circulation scope within the advertiser's niche market. For more information, call Cox Target Media at 1-877-TARGET2.
Kellogg To Promote Special K And Smart Start Cereals Via Co-Marketing Promotion With Bally Total Fitness
Bally Total Fitness and Kellogg Company have entered into a co-marketing agreement to help promote Smart Start and Special K cereals along with Bally Total Fitness products and services, during the important "New Year's Resolution" time in January 2001. According to Kevin Smith, Kellogg USA's Vice President, Marketing Services, "Bally Total Fitness is the perfect promotion partner for these brands, by not only helping shape up strong sales in the cereal aisle, but also by helping consumers look and feel their best as they make their New Year's resolutions."
New Service Pops Up Coupons As Buyers Shop Online
The PopUpNotes Company, Cambridge, MA, has launched an online alert service, which detects and displays valuable discount offers that are available when shoppers visit online stores.
The PopUpNotes coupon alert system runs in the background as users surf on the Web never bothering then until there's a coupon that's relevant to a website that is being visited. Then, a coupon alert automatically pops up to let users know that the merchant they're visiting has a coupon offer for them.
"To consumers, the money-saving benefits of the coupon alerts are obvious," said Peter Winston, President and CEO of The PopUp Notes Company. "Additionally, coupon publishers use the service to increase loyalty and revenue, while online merchants can experience higher conversion rates when customers come to their Web stores and are incentivized to make a purchase."
Visual Circuits Expands Management Team
Visual Circuits, a Minneapolis, MN-based designer and manufacturer of digital video systems, has hired Larry Silber as Director of Marketing and Adrian Weidmann as Director of Sales. The appointments reflect Visual Circuits' tremendous growth over the past two years in which revenues have increase seven-fold.
Silber will be responsible for further identifying and developing Visual Circuits' markets, estalishing joint marketing ventures with allied technology partners as well as overseeing advertising and public relations initiatives. Weidmann will be responsible for directing national and international sales and business development.
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