Powerwing/Floorstand Used For National Promotion Of Nivea For Men Sensitive Skin Products
The Nivea For Men Sensitive Regimen Powerwing/Floorstand display is part of a national promotion of Nivea For Men products for sensitive skin.
The display provides the consumer with a snapshot of all available sensitive products in the comprehensive Nivea for Men line, which includes shaving gel, aftershave balm, face wash and lotion products for men. It is designed to increase sales volume of open stock sensitive products by educating the customer as to what items to look for, as well as promoting a regimen of use.
The powerwing/floorstand format of this display provides the retailer with the utmost flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base, making the unit adaptable to virtually any retail environment. The graphic impact of this display is substantial using five color offset litho-lam corrugated board with UV coating. The display base is B-flute corrugated board and printed one color flexo with aqueous varnish.
The Nivea For Men Sensitive Regimen Powerwing/Floorstand was introduced into the field in January 2005 and sales results of sensitive products continue to be robust. The display was produced for Beiersdorf, Inc., by Menasha Display Group, a p.o.p. display firm located in Philadelphia, Pennsylvania.
Long Trail Brewing Distributes License Plate Tackers On-Premise
Long Trail Brewing Company, located in Bridgewater Corners, Vermont, need a small and unique license plate tacker to place in bars, restaurants and other on-premise locations throughout Vermont.
The Company wanted a design that would resemble an old and worn license plate and have the letters LNG and TRL to keep the company name in front of consumers. The size of these tackers is important due to the limited wall space available in most of these locations. Long Trail also uses these tackers as a profit center by offering them to visitors to the brewery.
The License Plate tackers were screen-printed on aluminum, die-cut to the shape of a license plate and had holes punched to look like bullet holes. The letters LNG and TRL were debossed and the white border was embossed to look as authentic as possible. 1000 pieces were created for this promotion.
The Long Trail Brewing Company License Plate tacker was created by May Advertising International, Ltd., a Fort Worth, TX-based p.o.p. company.
New Fresh Produce Fixtures Promote Lush Colored Sportswear
Fresh Produce is a 30-year-old company with a captivating line of lush colored sportswear for females of all ages and young boys. Its clothing can be found in Nordstrom, Walt Disney resorts and stores, in over 800 specialized boutiques as well as company stores and outlets.
In keeping with its contemporary look, Fresh Produce is offering retailers 10 different display fixtures to choose from. The fixtures are made from powder coated metal, painted bead board and banded birch plywood with clear rubber casters.
The Fresh Produce fixtures were designed and produced by PUSH display group, located in.
Epicenter To Create First-Of-Its-Kind Shopping Destination
Epicenter Holdings, plans to create a first-of-its-kind shopping destination that brings together online, catalog and in-store retailing. Epicenter and WalkerGroup, a retail design firm, are working to create a state-of-the-art consumer experience that will open in 2006 at the Polaris Fashion Place in Columbus, Ohio.
At the Epicenter, each Collection will span 150,000 -200,000 sq. ft. of open shopping space and be comprised of branded retail showcases with demonstrations of new products, and fashion shows. Epicenter’s open layout encourages shoppers to move easily from one showcase to another. Throughout the common space, consumers will find an array of personal shopping technology-self-service kiosks and and-held shopping devices. Inside merchant spaces, they will be able to interact with dynamic information displays and media walls.
Jay Valgora, Design Principal of WalkerGroup, said, “By creating constantly changing virtual storefronts, Epicenter will offer all the advantages of Internet shopping, but with a distinctly human, hands-on feel.”
Zoom Deploys Automated Retail Stores In Airports, Hotels, Malls & Grocery Stores
Zoom Systems is ushering in a new era of automated retailing by implementing networks of 40 square foot robotic stores that are placed in heavily trafficked locations such as airports, hotels, malls and even grocery stores, and are open 24 hours a day. For the first time ever, leading brands can place products like digital music players, headphones, computer accessories and even cosmetics directly in the path of consumers, creating a new experience and generating revenue opportunities where none existed before.
"Unlike vending, we have developed the technology and intelligence to offer consumers the hottest products from $10 to $200 from the best brands," said Gower Smith, CEO and co-founder of Zoom Systems. "It's like shopping online, but consumers have the instant gratification of getting their product immediately."
Zoom plans to build a network of 3,000 robotic stores at high traffic locations over the next 24 months and expects its network to grow to 10,000 stores in the next five years. Zoom Shops are centrally networked, have a touch screen consumer interface and deliver product via a robotic arm.
Lowes Encourages Child Safety With Mobile Marketing Tour
Lowes home improvement stores is using this double expandable 53' trailer as an interactive vehicle for children to learn safety.
The interior is divided into rooms for children to walk through, learn and play.
The Lowes child safety mobile marketing vehicle was commissioned by U.S. Concepts, a New York City-headquartered sales promotion agency and built by Craftsmen Industries, Inc., 3101 Elm Point Ind. Drive, St. Charles, MO 63301; (Tel) 636-940-5847; (Web Site) www.craftsmenind.com.
The Home Depot Celebrates Hispanic Culture With Colores Origenes Paint
The Home Depot has launched a new Hispanic color paint palette named Colores Origenes, which captures the richness of colors influenced from Latin America and the Caribbean with more than 70 colors.
The color palette is the first of its kind and was created after research demonstrated that consumers would welcome a paint line that reflects Hispanic culture, with Spanish names to provide inspiration through a collection of shades they can related to visually. Origenes, which means the origin of one's roots, will be sold exclusively at The Home Depot in select stores.
"Research shows that painting is one of the most common home improvement projects undertaken by Hispanic consumers," said Tom Taylor, Executive Vice President of Merchandising and Marketing at The Home Depot. "It was a natural fit for us to create a color palette that would celebrate the richness of Hispanic culture as well as to further demonstrate our ongoing commitment to being the company of choice for Hispanics."
With Spanish names like Azul Cielito Lindo (Lovely Blue Sky) and Chayote (Chayote Squash), the colors will help create visuals of Latin America and serve to inspire consumers who are looking to capture that culture in their home décor. Advertising for the new color palette will be featured in Spanish while signage and promotional materials in The Home Depot stores will be bilingual.
First 1-800-ipod.com Retail Location Opens In Long Island, NY
Carrying a dizzying and ever expanding array of iPod and Apple Macintosh accessories and enhancements, the first 1-800-ipod.com retail location has opened in Selden, Long Island.
Covering 3,000 square feet, the store is destined to become an easily accessible local resource for iPod and Macintosh PC users. In addition to the iPod and Apple Macintosh accessories and enhancements, online product reviews, deep discount specials, and superior customer service round out the 1-800-ipod.com customer experience.
"Three's no doubt that the iPod is one of the hottest techno-toys of the last several years," said 1-800-ipod.com owner Joe Ryan. "We've had great success in building an online outlet for iPod and Mac accessories, so it was a natural next step to establish a brick-and-mortar presence in our own backyard."
P&G Conducts 'Swiffer WetJet Cinderella Transformation Sweepstakes'
Procter & Gamble is introducing the new Swiffer WetJet, which features improved spraying to enhance its overall performance. To support the launch of the new WetJet, and celebrate the release of Buena Vista's Cinderella Special Edition DVD, Swiffer has launched the "Swiffer WetJet Cinderella Transformation Sweepstakes."
Contestants were asked to log onto. www.swifferwetjetcinderellaball.com to enter and a lucky winner will receive a new WetJet, a personal transformation and an invitation to attend the Cinderella Ball, sponsored by Swiffer at the Waldorf Astoria Hotel in New York City.
"Swiffer WetJet is transforming the way we clean in amazing ways that have never been seen before, making it a perfect fit with the launch of the Cinderella Special Edition DVD, which tells the story about a young girl's miraculous transformation," said Kristine Decker, Swiffer Brand Manager. "The Cinderella Ball will give families a chance to experience the new Swiffer WetJet and be transformed into a modern day Cinderella."
Walgreens Launches Skin Care Line For Women Of Color
Walgreens has teamed up with Beverly Hills cosmetic surgeon Dr. Jan Adams to launch the Dr. Jan Adams Women of Color Total Skin Care System available exclusively at Walgreens stores nationwide.
"Our customers are as diverse as the communities we serve," said Catherine Lindner, Walgreens Divisional Vice President and General Merchandise Manager for Beauty and Fashion. "With the addition of the Women of Color line, Walgreens offers customers a more tailored approach to their quest for flawless skin."
The Women of Color Total Skin Care System includes a facial cleanser, microdermabrasion treatment, face and body SPF 30 moisturizer, skin lightener and night replenishing cream.
Motorola & Apple Launch Mobile Phone With iTunes
Motorola and Apple have joined forces to offer the world’s first mobile phone with iTunes, enabling music lovers to transfer up to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone.
The Motorola ROKR features easy navigation and playback and the ability to switch from listening to music to talking on the phone and back again with the push of a dedicated music key.
Canandaigua Wines Introduces 3 blind moose
Canandaigua Wine Company is offering 3 blind moose, super-premium California wines, in a Chardonnay, Merlot and Cabernet Sauvignon. All three are vintage-dated blends of choice grapes from California's Central Coast and Lodi winegrowing regions and have a suggested retail price of $9.99 per 750 ml bottle. 3 blind moose joins the rapidly growing 'non-traditional' segment of the U.S. wine market, which now represents over 25% of all super-premium table wine sales, according to the company.
"The wine industry has discovered that 25-to-34-year-olds are actually more willing than 35-to-54-year-olds to pay premium and super-premium wine prices," said Gary Glass, Canandaigua V.P. of Marketing. "However, they eschew traditional wine pomp and formality in favor of brands that take a casual, gently irreverent approach to wine. These consumers are a natural audience for 3 blind moose."
Gleukos Performance Beverages Debut At 7-Eleven
Gleukos, Inc. has introduced Gleukos Performance Beverages, which utilize the body's direct source of fuel, glucose, to quicken replenishment times and eradicate unnecessary energy dips associated with traditional sports drinks. Gleukos requires no digestion and is instantly absorbed by the bloodstream and muscles, giving athletes immediate energy. Gleukos was developed by Mark Jensen, a Nike employee and distance runner who was disappointed with the sports and energy drinks available to athletes. Gleukos is the only sports drink to come in a unique pouch form, which is 80% lighter and takes up 50% less space than its competitors. It is available in two flavors, lemon and punch, and will be sold exclusively at 7-Eleven stores nationwide.
IOGEAR Introduces Bluetooth Stereo Kit
Music lovers can now enjoy music wirelessly from devices such as MP3 players, home stereos or computers, with IOGEAR's new Bluetooth Stereo Kit. The Kit, which includes Bluetooth Stereo Headphones and a Bluetooth Audio Adapter, also enables users to place and receive calls from any Bluetooth equipped cell phone. The Bluetooth Stereo Headphones come with integrated buttons on the earpiece that control volume and enable start, stop, pause and music track selection modes. The headphones have a built-in rechargeable battery that delivers six hours of continuous use. Users can listen to music, or talk on the phone up to 66 feet away from the selected device. The Bluetooth Stereo Kit is priced at $179.95. Users can purchase the headphones, priced at $99.95 and audio adapter for $99.95.
Chattem To Launch Ice Hot Pro-Therapy
Chattem, Inc. is introducing Ice Hot Pro-Therapy, which combines support-brace technology and Cold and Hot therapeutic inserts to provide a new and innovative one-system pain management solution. An Extra Strength Ice Hot Pro-Therapy Medicated Foam Pad with Knee Wrap for injured or arthritic joints is also being introduced under the Icy Hot Pro-Therapy umbrella.
"Initial market research has indicated high interest in the new Icy Hot Pro-Therapy product, which combines multiple, professionally recommended pain management solutions into one system for use by sufferers of back and knee pain," said Zan Guerry, Chattem's Chairman and CEO. "Nearly half of U.S. consumers suffer from either knee or back pain or a combination of both, presenting a considerable market opportunity and allowing us to expand our applications beyond topical analgesics."
The products are scheduled for distribution beginning in February 2006. The launch will be supported with a marketing campaign featuring star athletes Shaquille O'Neal and Mia Hamm.
Albert-Culver Retains Marketing Store To Promote St. Ives Brand
The Alberto-Culver Company has hired The Marketing Store, a Chicago, IL-based global promotional and marketing firm, to work on its St. Ives health and beauty line of products. The assignment calls for The Marketing Store to develop promotions that will activate the St. Ives brand with the consumer.
Sony Promotes A. House To Chief Mktg. Officer
Sony Corporation has promoted Andrew House to the newly created position of Chief Marketing Officer and Group Executive. In his new role, House will have global responsibility for corporate marketing across all of Sony's businesses, with special focus on advertising and promotional activities. House, who joined Sony in 1990, has held the position of Executive Vice President, Sony Computer Entertainment America since 2002, where he oversaw all facets of the company's marketing and brand management efforts in North America.
Celebrity Cruises Taps E. Taaffe As Sr. V.P. Of Mktg.
Celebrity Cruises has appointed Ellen Taaffe as Senior Vice President of Marketing. Taaffe will be responsible for all aspects of Celebrity's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research and brand development. Taaffe comes to Celebrity from PepsiCo, where she served as Vice President of Marketing, Health and Wellness Programming and prior to that, she was Vice President of Marketing for Frito Lay's convenience food division. She also held progressive roles in Marketing for the Quaker Oats Company.
Del Taco Adds Two Directors To Mktg. Dept.
Del Taco, the nation's second-largest Mexican quick-serve chain, has added Tom Meyer as Director of Marketing and Shannon Keough as Director of Research and Development. Meyer, who brings more than 17 years of marketing experience to his position, is responsible for regional promotions and advertising as well as local store marketing for all company and franchise restaurants in addition to heading up Del Taco's Internet and youth branding programs. Keough is responsible for developing, researching and implementing new product concepts and menu innovations.
Infinium Labs Appoints Castronuovo V.P. Mktg.
Infinium Labs has named Greg Castronuovo Vice President of Marketing. Castronuovo will refocus the marketing and sales efforts of the company with the ultimate goal of launching the Phantom Game Service, which delivers quality video games on-demand straight to the television. Prior to joining Infinium Labs, Castronuovo was Vice President of National Promotions and Brand Activation at Virgin Mobile USA. Before this, he served as Vice President of Marketing at World Wrestling Entertainment and was Vice President of National Promotions at FOX. He also held various marketing posts at NBC where he established himself as an early pioneer of Internet-based marketing.
American Screen Art Hires Audie Herman As SE Sales Exec.
American Screen Art, a leading manufacturer of fleet, retail. OEM and POP graphics located in Knoxville, TN, has appointed Audie Herman as its Southeast Sales Executive. Herman has 12 years of sales experience in the screen printing industry.
Reactrix Appoints Sterling V.P. Of Mktg.
Reactrix Media Systems, a pioneer of new reactive media and interactive advertising, has appointed Kimber Sterling Vice President of Marketing. In his role, Sterling will report directly to CEO Mike Ribero and help lead development and marketing of Reatrix' national advertising network of interactive venue-based displays. Sterling comes to Reactrix from TiVo Inc., where he served since early 2003 as the Director of Advertising and Research Sales helping to turn TiVo's technology into a viable and profitable advertising business. Prior to TiVo, Sterling was the National Director of Marketing for Westwood One, Metro Networks Division.
Clearr Corp. Offers TriOla Radius
Clearr Corporation has introduced the TriOla Radius, a new display medium that combines the proven benefits of prismatic sequential 3-message presentation with the newly developed element of dramatically curved faces. This "dynamic duo" commands viewers' attention to its multi-part message presentations. In this example, the convex face captivates viewers at even the most oblique viewing angles, and entices them to change position for a complete view. A wide number of dramatic radiused configurations are available to meet individual requirements, including concave, circular, circular segments, ovals and parabolas. A free brochure illustrates a wide array of available configurations, as well as provides suggestions for effective groupings of multiple units. TriOla Radius may be used for both interior and exterior applications. For more information and a copy of the brochure, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 763-398-5400.
(Web site) www.clearrcorp.com
Graco Exhibits at WFS
Graco Inc., a designer and manufacturer of industrial and commercial systems to measure, dispense and spray fluids (including paint, lubricants, sealants and adhesives), sought a stand out among the 900 vendors at the Association of Woodworking & Furnishing Suppliers AWFS Fair in Las Vegas. "At this show, most vendors just have their equipment sitting on the floor with overhead banners to identify their company," said Megan Diamond, President, nParallel, the Minneapolis, MN-based international brand communication, merchandising strategy and display agency hired to design the Graco exhibit. "We envisioned differentiating Graco with a dramatic display that brings the look and feel of their products into the design of the elements of the booth." "With nParallel's 20x20 foot design, Graco had a high profile, prominent presence at the show, accentuated by the striking black and silver colors," said Lori Clouse, Worldwide Marketing Specialist, Graco. "And the booth showcases our full range of products and concisely communicates individual product messages while clearly conveying our overall brand image."
Outwater Plastics
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