Jones New York Launches In-Store Experience At Macy’s Herald Square
Jones New York has opened an innovative in-store experience at Macy’s Herald Square in New York City. The Jones New York section of Macy’s will feature a smart store design and offer smart-phone content created to enrich the shopping experience.
Jones New York created this space to reflect the company’s “Empowering Your Confidence” campaign. The Jones New York shop features an intuitive store design that guides shoppers to put together a working wardrobe. Microsoft tags within the Jones New York shop deliver 25 unique videos shoppers download to their phones as they shop.
Susan Metzger, CEO of Women’s Wholesale Sportswear, said, “Our new shop is visual, powerful and completely aligns with our empowerment platform. The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers.”
Macy’s Launches Impulse Beauty Concept In Select Stores
Macy’s is rolling out the Impulse Beauty concept shop, featuring an open-sell space of niche beauty brands to complement the traditional beauty counters in 54 Macys stores across the country. An additional 50 Macy’s stores will debut the Impulse Beauty concept in 2011. The in-store open-concept Beauty Shop allows customers to browse and test niche brands in an open-sell format with assistance available from specialized beauty advisers.
Impulse Beauty showcases boutique beauty brands including Bare Escentuals, Benefit, Cargo, Dior, Laura Geller, Philosophy, Smashbox, Stila, Studio Gear, Sue Devitt, Too Faced and Urban Decay, many of which have not previously been offered in Macy’s stores. The roughly 1,000 sq. ft. space will also feature skincare lines such as Bliss, Clarisonic, Dr. Brandt, Peter Thomas Roth and hair care products including Lea Journo and T-3. In line with the My Macy's localization approach, each location has tailored product offerings to the needs of the local customer.
“Impulse Beauty is a beauty destination geared towards a trend-wise customer,” said Muriel Gonzalez, Exec. VP & General Manager for Cosmetics, Fragrance and Shoes for,
Macy’s. “The new collection of fresh, contemporary niche brands, which are not traditionally associated with department stores, along with our established beauty counters, provide Macy’s customers with a wide assortment of product to choose from.”
In addition to benefiting from the expertise and personal service of Macy’s traditional beauty counters, shoppers can now browse the boutique brands at Impulse Beauty on their own and seek assistance and expert guidance as needed creating a unique, individualized shopping experience.
Lowe's Expands Energy Center Nationwide
Lowe's is making it easier for consumers to save energy and money with its nationwide launch of the Energy Center. After a successful start last December in California stores, Lowe's has brought the one-stop destination for energy-saving products to all U.S. stores. The Energy Center is retail's first truly integrated energy solution, bringing products that measure, reduce and generate energy to one convenient location to meet consumers' individual energy needs.
"The Energy Center builds on Lowe's commitment to bring more innovative products and services to our customers," said Nick Canter, Lowe's executive vice president of merchandising. "By pulling together comprehensive options to help them manage their energy use, the Energy Center makes it easier for customers to become more energy efficient while putting money back in their pocket."
Lowe's is the first major retailer to offer many of these products in one place, putting solar technology alongside ENERGY STAR® qualified CFLs to provide a wide range of solutions that empower consumers to measure their energy use, reduce energy consumption and generate renewable energy.
ReachMate Plus Unveils Product Displays for Resellers
ReachMate Plus has developed a versatile Endcap and Countertop display system designed to showcase their patented, innovative line of bendable body wands and attachments developed for the successful self-application of skin care products and medications. The displays are a valuable tool for resellers seeking to display the line of products promoting comprehensive skin care. Both displays provide extensive customer interaction with the body wands and attachments and provide product information. The Endcap display adds product inventory, and both displays provide strong visual identification for the Body-Reach+ brand. The concept for these displays was created for ReachMate Plus, Inc. by EPI-Colorspace (www.epicolorspace.com) a Gaithersburg, MD-headquartered display firm.
Nana's Cookie Company Displays Feature Curious George On Limited Edition Packaging
Nana's Cookie Company, bakers of individually wrapped gluten free cookies, has partnered with Universal Partnerships & Licensing to feature the Curious George character on packaging, point-of-purchase displays and in-store signage.
Consumers have the opportunity to receive a free "Curious George 2: Follow That Monkey!" DVD or a Curious George Matching Game from I Can Do That! Games, with the purchase of specially marked Nana's Cookie Company Cookie Bars, while supplies last. To receive a free DVD of the hit movie "Curious George 2: Follow That Monkey!," consumers must purchase six boxes of Nana's Cookie Company Cookie Bars, cut out the UPC codes and send them to the address listed on the box. To receive a free Curious George Matching Game, three UPC codes are required. The Cookie Bars included in this limited-time promotion, which will be marked with Curious George images, are: Apple & Oats, Fudgy Wudgy, Chocolate Chippy, Gluten Free Nana Banana, Gluten Free Chocolate Munch and Gluten Free Berry Vanilla. These specially marked Nana's will be available for a limited time at fine food stores across the country, including Ralphs, Whole Foods, Mother's Markets, Henry's and several independent markets. (Web site) www.nanascookiecompany.com
Safeway Displays ‘Lunchbox Winners’ Produce
Produce for Better Health Foundation has joined forces to support the Lunchbox Winners produce program by Safeway, featured in 1,523 stores across the nation. The goal program is to offer parents an easy solution for school lunches and snack ideas that are better for kids and easy for parents.
The inspiration for the program came from Safeway’s desire to support the Fruits & Veggies-More Matters’ program and the First Lady’s Let’s Move! campaign to help raise a generation of active, healthy children.
Throughout the school year, Lunchbox Winners will feature a different professional athlete who will encourage children to eat well and stay active. Shoppers will find new booklets in the store each month with simple snack and lunchbox recipes plus tips from the athletes on fun ways to stay active. All the featured products for these easy to prepare recipes will be displayed in the produce department. (Web site) www.safeway.com
Whole Foods Empowers Sustainable Seafood Choices
Whole Foods Market has launched the first in-store color-coded sustainability-rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013. Through partnerships with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive sustainability rating system for wild-caught seafood.
Green or “best choice” ratings indicate that a species is relatively abundant and caught in environmentally-friendly ways; Yellow or “good alternative” means some concerns exist with the species' status or catch methods; Red or “avoid” means that for now, the species is suffering from overfishing, or that current fishing methods harm other marine life or habitats.
Toys"R"Us Plans Opening Of 600 Toys"R"Us Express Stores In Malls And Shopping Centers
Following the success of its Express Store Initiative in 2009, Toys"R"Us plans to operate approximately 600 Toys"R"Us Express stores in malls and shopping centers nationwide during the 2010 Christmas season, in addition to its 587 full-size Toys"R"Us stores in the United States. The major expansion of the Toys"R"Us Express initiative will double the number of Toys"R"Us locations available for holiday shopping needs as the company asserts its authority position by making itself even more convenient for customers. This sizable rollout of pop-up stores represents an additional 2.4 million square feet of toy-selling space for the holiday season.
"By doubling the number of Toys"R"Us locations nationwide, now more than ever we will be available when and where customers want to shop with us this holiday season," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc.
Last year, the company operated its first pop-up stores with nearly 90 Toys"R"Us Express locations across the country. This year, Toys"R"Us will open more than six times the amount of these approximately 4,000-square-foot locations.
Toyota Decal Program Provides Latinos A Way To Express Their Cultures On Their Cars
In celebration of its loyal Latino fans, Toyota has created a series of limited-edition decals that can be affixed to vehicles, somos muchos LATINOS. somos muchos TOYOTA. The decals come in nearly 100 different versions, touting cultures and expressions from all over Latin America. Toyota created the decals to provide Latinos with an outlet to pay homage to an array of regions and countries, while sharing the pride in their cars.
A few examples of the phrases available as decals include "somos muchos Chilenos ... somos muchos HONDURENOS ... somos muchos MEXICANOS..." The decals also include names such as "BORICUAS," "PORTENOS" or "SINOALENSES" - popular descriptions given to people from specific geographic areas.
"The aim of this campaign is to celebrate our loyal Latino customers," said Tim Morrison, corporate manager of marketing communications for Toyota Motor Sales, U.S.A., Inc. "The campaign offers a unique way for our loyal customers to honor their cultural heritage while expressing pride in their Toyota vehicles."
Toyota street teams will be distributing thousands of decals across the country at upcoming events including Mexican Bicentennial celebrations in Los Angeles, Houston and Dallas, as well as Hispanic Heritage Month events, cultural celebrations and festivals in Miami, New York and Chicago.
Walmart Introduces Walmart Family Mobile Powered By T-Mobile
To help families stay connected while saving money, Walmart will launch Walmart Family Mobile™ powered by T-Mobile, a new brand of post-paid cell phone service that offers the best value for unlimited talk and text. Walmart Family Mobile is a new monthly post-paid plan available without a contract or multi-year commitment. The service will be provided by T-Mobile over its nationwide network, and will be sold exclusively by Walmart in nearly 2,500 stores.
Walmart Family Mobile was designed with families in mind, and offers the easiest, most affordable way to enjoy high-quality post-paid service. Every line has Unlimited Talk & Text, so customers can be assured of no surprise overages when they receive their bill each month. In addition, Walmart Family Mobile has phones for the whole family from Samsung, Motorola and Nokia, including phones with the Android Operating System, QWERTY keyboard, touch screens and other features. Since there is no annual contract, customers can upgrade anytime by purchasing a new handset with no extra fees or contract commitment.
Greg Hall, vice president of merchandising, Walmart U.S., said, "This plan provides families with the flexibility to connect with each other without surprise charges and with the added benefit of one of the most trusted wireless network providers."
"Walmart is known for great value and we're pleased to offer our robust network of nationwide coverage for Walmart Family Mobile," said Jim Alling, Chief Operations Officer, T-Mobile USA. "This new service is an innovative approach, offering post-paid customers a low-cost alternative for unlimited voice, messaging, web and inexpensive international calling."
Rite Aid To Add Save-A-Lot Grocery Stores To Rite Aid Pharmacies
Rite Aid has entered into a licensing agreement with Save-A-Lot to add the discount, limited assortment grocery store concept to Rite Aid's ten existing stores in the Greenville, SC, market. The stores will be co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy and will continue to be owned and operated by Rite Aid. Rite Aid will continue to offer health and beauty products, including its private brand items, in these stores along with Save-A-Lot grocery products. The Rite Aid pharmacies will operate as usual.
"We believe this new co-branded concept meets the needs of today's consumers, who continue to search for value, quality and convenience, and we're excited about the chance to offer our customers high quality grocery products including fresh meats and farm-fresh produce at great prices," said Ken Martindale, Rite Aid Chief Operating Officer. Martindale added that the 10-store test is part of the company's segmentation strategy. Since early 2009, Rite Aid has been transitioning from operating all of its stores the same to identifying unique opportunities among like groups of stores.
Best Buy Expands E-Reader Selection With Launch Of New In-Store E-Reader Displays
Best Buy will make it even easier for consumers to compare all of the most popular reading devices by installing new end-caps that display its e-reader selection side-by-side, supported by helpful information about each device's key features. Best Buy is the only retailer to carry all of the top e-reader brands in-store so consumers can conveniently compare and decide which is right for them.
The all-new Kindle with built-in Wi-Fi and the Kindle 3G with free 3G wireless will both be available at all Best Buy stores the 9.7-inch display Kindle DX joining Best Buy's selection later in the season. In addition to offering Kindle, Best Buy is the exclusive retail partner for the Barnes & Noble NOOK™ ebook Reader, and the Sony Reader Touch, Pocket and Daily Editions.
"There's no question that e-readers have found their rightful place in today's digital lifestyle," said Chris Homeister, senior vice president and general manager of Home Entertainment for Best Buy. "Our goal is to help people choose the device that's right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy."
Frito-Lay Rolls Out All-Electric Delivery Trucks
PepsiCo's Frito-Lay North America division began rolling out some of its fully electric delivery trucks. These ten electric delivery trucks will ultimately be part of the largest planned fleet of commercial all-electric trucks in North America. This year, Columbus, Ohio is one of three cities in the U.S., along with New York City and Ft. Worth, Texas, to receive its favorite snacks in fully-electric delivery trucks.
Electric trucks reduce fuel consumption, noise pollution and CO2 emissions, compared to traditional delivery trucks. In total, Frito-Lay will be deploying 21 electric trucks this year in the U.S. and Canada. The company projects it will roll out 155 additional trucks in 2011, making Frito-Lay the largest commercial fleet of all-electric trucks in North America.
"The electric vehicle program builds on a long-standing commitment by Frito-Lay North America and its parent company PepsiCo to environmental sustainability," said Mike O'Connell, director of fleet for Frito Lay North America. "With the seventh largest privately owned fleet in the U.S., we have set a goal of becoming the most fuel efficient fleet in the country, and these vehicles give us an opportunity to use the latest advances in transportation technology as a significant way to reduce our environmental impact."
Designer Cynthia Rowley Creates 'Dress Up' Bandages For BAND-AID® Brand
BAND-AID® Brand Adhesive Bandages partners with renowned designer Cynthia Rowley to add fashion to the function of healing with the launch of limited-edition "Dress Up" Adhesive Bandages. These limited-edition BAND-AID® Brand by Cynthia Rowley Adhesive Bandages come in a collector's edition tin and are available in fourteen designs-including lace, sequins, gems, gold chains and even a complete runway show. "It's exciting to have the opportunity to design an iconic piece of imagery--the BAND-AID® Brand Adhesive Bandage--and treat it like a little work of art," said Cynthia Rowley.
"While the BAND-AID® Brand Adhesive Bandage, and specifically our decorated adhesive bandages, have always been very popular with kids, we've seen increased interest from adult consumers who are looking for a stylish way to 'Dress Up' cuts during the healing process," said Bryant Ison, Senior Brand Manager, BAND-AID® Brand Adhesive Bandages.
New Butterfinger Snackerz Now Available At Major Retail Stores Nationwide
BUTTERFINGER®, the 87-year-old classic candy brand, has officially launched Butterfinger Snackerz, a new bite-size treat that offers a unique Butterfinger-eating experience. While quintessentially "crispety and peanut-buttery" like the original Butterfinger, Snackerz are described as delicately smooth and refined.
"At the heart of Snackerz is a smooth Butterfinger candy center, wrapped in an airy, crispy wafer biscuit that is drenched in chocolatey goodness and topped off with a decorative drizzle of peanut butter," said Tricia Bowles, spokesperson for Nestle USA Confections & Snacks. "Make no mistake, Snackerz are not miniature Butterfingers, but a delicious indulgence that you'll still want nobody to lay a finger on." The new Butterfinger Snackerz are available now at major retailers nationwide.
Ben 10 Ultimate Alien Line Of Gaming Accessories Now Available To U.S. Retailers
AFA Interactive and TrendSource Distribution have made the complete line of Ben 10 gaming accessories available to retailers in the U.S. After highly successful launches across markets including the U.K., Europe, Australia and Africa, the popular gaming accessory line will be introduced to the U.S. for the first time. The line is now available for wholesale and recommended for display in stores starting on 10.10.10 to coincide with the release of the new Ben 10 Ultimate Alien video game and season premiere of Cartoon Network's Ben 10 Ultimate Alien TV series, which will take place on the same day. AFA Interactive, the license holder for Ben 10 Gaming Accessories, has partnered with TrendSource, which will serve as the U.S. sales/distribution channel for the line.
Goody®, a widely-recognized brand in hair accessories and styling tools, is helping women recreate the latest runway styles at home with the Goody Start.Style.Finish.™ collection. In a recent survey, Goody found that 87 percent of women seek styling tools that help achieve salon-quality results at home.
"Goody Start.Style.Finish.™ is a revolutionary system that takes hair from wet to styled in three easy steps," said Kim Hoelting, Vice President of Marketing for Newell Rubbermaid's Beauty & Style global business unit. "Now, there is a customizable solution to achieve fabulous runway-inspired hair styles. It's easier than ever for consumers to find the right brush to use in any step of the hair styling process." The Goody Start.Style.Finish.™ collection is now available nationwide at Walmart stores.
Heartland Pet CareLaunches Pet Care Health And Wellness Product Portfolio
Heartland Pet Care LLC is launching Pro Active Balance, a daily pet food supplement that can be added to your pets' regular food. Using a proprietary blend of shelf-stable ingredients, Pro Active Balance delivers probiotics, prebiotics and improves nutrient absorption. Pro Active Balance is odorless and tasteless, and its granular form-available in packets and in pouches-means it is easily added to whatever food your pet likes, without the need for pills.
"We're excited to bring an easy and affordable way for everyone to enhance pet nutrition," said Chad Fogarty, business development director, pet care division. "Pro Active Balance is unlike any other pet food supplement on the market."
Marie Callender's® Multi-Serve Frozen Meals Offer Convenient Dinner Solution
Marie Callender's®, a licensed brand of ConAgra Foods, is introducing a new line of multi-serve meals that put a contemporary twist on comfort food. The recipes, like Vermont White Cheddar Mac and Cheese, cook to hot, bubbly perfection in the microwave for oven-like results in a fraction of the time. The home-style baked meals provide the high-quality dishes Marie Callender's is known for, with improved cooking performance from the microwave. The recipes cook more evenly, with no burnt edges for a convenient meal that tastes like homemade, from the microwave. The new meals will be supported by a fully integrated marketing campaign, including national TV that features Marie Callender's "Time to Savor" tagline.
Metromint Introduces Goodberrymint To Unsweetened Flavored Water Category
Soma Beverage Company, leading beverage manufacturer and pioneer of mintwater and the unsweetened flavored water category, has launched its newest variety, Goodberrymint, an all-natural refreshing blend of 100% real mint and mixed berries combined with purified water. This new premium beverage features a rich blend of the essence of acai, blueberries, blackberries, pomegranates and raspberries. As part of "Project Goodberry," 10 percent of the proceeds from Goodberrymint will be donated to a non-profit organization to feed the hungry.
"At Metromint, we're passionate about creating flavor profiles that are as refreshing as they are delicious," said Rio Miura, founder and beverage designer, Soma Beverage Company. "The combination of the berries with real mint provides a perfect balance of refreshment and taste without calories and artificial ingredients."
One A Day® Introduces New Multivitamin For Active Men
Bayer Consumer Care introduces One A Day® Men's Pro Edge, a complete multivitamin with high levels of key ingredients to support the needs of a physically active man. One A Day Men's Pro Edge is a specially formulated multivitamin that contains high levels of: Magnesium to support healthy muscle function; Vitamin A, C & E to meet the increased need for antioxidants caused by moderate to intense physical activity; and B Vitamins to help convert food to fuel.
Panasonic Introduces 'Tough IP' Line Of Dust And Water Resistant Cordless Power Tools
Panasonic, a recognized leader in cordless power tool technology, has launched a new line of Tough IP™ 14.4V Li-Ion Cordless Power Tools featuring dust and water resistant technology. The Panasonic Tough IP line will be available via Panasonic Tough IP Dealers nationwide and features 13 cordless power tools, including a range of drills & drivers, hammer drills, impact driver and wrench, jig saw, circular saw and a grinder -- all ideally suited for a broad range of construction industry professionals. All Panasonic Tough IP kits include two Li Ion batteries, a charger and a carrying case or bag.
Vicks Launches Starry Night Cool Moisture Humidifier
The new Vicks Starry Night Humidifier releases cool moisture into the air, which provides temporary relief of children's congestion and coughs for a more comfortable night's sleep. The humidifier features a built-in, independently controlled projector, so parents have the option to turn off the lights once their child has fallen asleep without turning off the humidifier altogether. With the Vicks Starry Night Humidifier, parents also no longer have to deal with the hassle of glow-in-the-dark stickers to create an awe-inspiring galaxy on their child's bedroom ceiling. The Vicks Starry Night Cool Moisture Humidifier is available at Toys-R-Us, Kmart, and Walgreens.
Victoria's Secret BOMBSHELL - The Fragrance Introduced By Victoria Secret Beauty
They're known as Angels, but Victoria's Secret models epitomize the word "Bombshell" and they're the inspiration behind new Victoria's Secret Bombshell, the latest addition to the brand's award-winning fragrance collection. Victoria's Secret head "Nose," Mark Knitowski, joined forces with famed fragrance house Givaudan to create this striking and unforgettable scent, which starts with an effervescent, fruity-floral base: Shangri-la Yellow Peony from China, Purple Passionfruit from the Brazilian jungle and rich Vanilla Orchid. To give the fragrance an unexpected Bombshell twist, the unique "headspace" note of Italian Sunstruck Pine was added.
"Together, the sparkling fruits are balanced by sultry warmth for a fresh sensuality that is confident, sexy, glamorous and ultra-feminine," said Knitowski. "We designed this fragrance to be instantly memorable, one of a kind. Just like a Victoria's Secret Bombshell."
Winn-Dixie And Jaguars Introduce New Bottled Water; Grocer Announces Team-Related Fan Programs
Winn-Dixie Stores and the Jacksonville Jaguars have launched the NFL's first co-branded bottled water. Sporting the Jaguars' team logo on a teal label, the "official bottled water of the Jags" will be the only water sold at EverBank Field and is available in all Winn-Dixie and SaveRite stores in Northeast Florida and Southeast Georgia.
"As the official grocery store of the Jaguars, Winn-Dixie is proud to provide football fans with access to exclusive products and programs that enhance the NFL game day experience," said Dan Portnoy, Winn-Dixie's chief marketing and merchandising officer. "We are excited to introduce this locally produced product and think it's an excellent way for Jaguars fans to show their team spirit - both in the stadium and around Jacksonville."
Bottled in Silver Springs, Fla., Winn-Dixie/Jaguars bottled water is available in 24 packs of 16-ounce bottles for $3.99 in stores. It will be sold in 24-ounce bottles for $3 inside the stadium, a price that is $1 less than the bottled water sold in previous seasons.
Apple Introduces iTunes 10 With Ping
Apple® has introduced iTunes® 10 with Ping, a new music-oriented social network for following your favorite artists and friends to discover what music they're talking about, listening to and downloading. iTunes Ping lets you post your thoughts and opinions, your favorite albums and songs, the music you've downloaded from iTunes, plus view concert listings and tell your friends which concerts you plan to attend.
"iTunes is the number one music community in the world, with over 160 million iTunes users in 23 countries, and now we're adding social networking with Ping," said Steve Jobs, Apple's CEO. "With Ping you can follow your favorite artists and friends and join a worldwide conversation with music's most passionate fans."
CLIF Kid® Makes S'mores Available Year-Round Joining Regular Line-Up Of Baked Energy Bars
CLIF Kid® has added the S'mores flavor to their Organic ZBaR energy bar line for kids. Due to the popularity of Spooky S'mores Organic ZBaR, the Halloween seasonal will now join the regular ZBaR family of baked whole grain organic energy bars for kids. S'mores recreates the classic camp fire snack using organic and all-natural ingredients in a baked whole grain bar with 12 vitamins and minerals specific for kids' growing and active bodies.
"The new S'mores ZBaR makes it even easier for kids to enjoy whole grain snacks at home, school or on-the-go," said Jennifer Yun, brand director for CLIF Kid. The S'mores ZBaR is available at select grocery and natural retailers across the country.
More Affordable Addition To GE CREATE By Jason Wu Digital Camera Collection Available
General Imaging (GIC), the exclusive licensee of GE digital cameras, is introducing a new, more affordable model to its GE CREATE by Jason Wu collection, making the designer camera more accessible for those demanding simplicity with a touch of style. CREATE by Jason Wu digital cameras will now be available with the option of 2GB of built-in memory, while maintaining the same easy to use functionality and first to market, retractable USB plug as the 4GB memory model currently on sale. The new 2GB CREATE cameras will be available in both fine-grain leather and distinctive metal finishes for a suggested retail price of $129.99. The $50.00 savings over the existing collection of CREATE models now shipping make this eye-catching camera perfect for the holiday gift giving season.
New SMART PUP™ All Natural Smoothie Treats Deliver More Absorbable Functional Ingredients
UBUNTU PET All Natural Remedies has introduced SMART PUP™ Smoothie Treats, a new breed of dog treats. Each version is fortified with meaningful amounts of key active ingredients to support a dog's optimal health, creating a treat that dogs love and that dog lovers can feel good about giving to their pets.. SMART PUP treats have a unique peanut butter and banana flavor and are available in three formulations -- Hip & Joint, Skin & Coat and Digestive Health. Each 3.5 ounce peanut butter and banana flavor treat is only about 100 calories, so SMART PUP is a guilt-free treat. SMART PUP All Natural Smoothie Treats are made in the USA, contain no artificial colors, flavors or preservatives and are free of corn, wheat and dairy.
Revlon Names Julia Goldin Global CMO
Revlon has named Julia Goldin Senior Vice President and Global Chief Marketing Officer overseeing all marketing activities for its portfolio of brands, which include Revlon color cosmetics, Almay color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, and Mitchum antiperspirant / deodorants. Goldin brings over 20 years of experience within the consumer packaged goods business, beginning her marketing career at Quaker Oats in Chicago. Goldin then spent 13 years with the Coca-Cola Company where she held senior executive marketing positions in the US, Europe and Asia, most recently as Senior Vice President and Deputy Chief Marketing Officer of Coca-Cola Japan where she oversaw the company's multi-billion dollar coffee business. Prior to that, Goldin led Coca-Cola's marketing in the UK and later in Northwest Europe.
Saucony Appoints Chris Lindner SVP/CMO
Saucony, a leading global supplier of performance athletic footwear and apparel, has appointed Chris Lindner to the newly created role of senior vice president/chief marketing officer. In this role, Lindner will be responsible for providing strategic development and execution of Saucony's global branding initiatives, including brand positioning, marketing and retail strategies, as well as advertising, general marketing communications and digital strategies. Prior to his new role at Saucony, Lindner was vice president of global marketing at Converse Inc.
Welch's Appoints Matthew Wohl As CMO
Welch's, world leading marketer of Concord and Niagara grape-based products, has appointed Matthew Wohl as Chief Marketing Officer. Previously, Wohl had a sixteen-year career at Gillette (Proctor & Gamble), most recently serving as General Manager of Blade and Razor Systems Innovation.
Nancy Hampton Named CiCi's Pizza CMO
CiCi's Pizza, home of the $4.99 endless pizza, pasta, salad and desert buffet, has appointed Nancy Hampton as Chief Marketing Officer. In her new position, Hampton will bring her experience growing same store sales for national brands to creatively communicate CiCi's strong value positioning. Previously, Hampton served as Vice President of Brand Strategy for Romano's Macaroni Grill.
Scottrade Promotes Kim Wells to CMO
Scottrade, a leading online investing firm, has promoted Kim Wells to serve as chief marketing officer. Wells most recently served as Scottrade's director of branding and website marketing. In her new position, Wells will lead the firm's overall strategy in advertising, branding, public relations, marketing research and direct marketing.
Encore Names Andrew Lelchuk V.P. Of Mktg.
Encore, a wholly owned subsidiary of Navarre Corp., a publisher and distributor of computer software, has appointed Andrew Lelchuk as Vice President of Marketing. In this role, Lelchuk oversees all brand, category, product and sales strategy for Encore including merchandising, advertising, public relations and partnership management. Additionally, he directs the creative services function focused on packaging, point of sale and promotional materials. Lelchuk was most recently Executive Vice President of Sales and Marketing at Namco Bandai Games America. Prior to this, Lelchuk was Senior Vice President and Chief Operating Officer at Ocean Pacific Apparel Corp. and he has previously served as Director of Global Business Development at The Coca-Cola Company.
Zero Motorcycles Adds Scot Harden As Vice President Global Marketing
Zero Motorcycles has named Scot Harden as Vice President of Global Marketing. Harden, who comes to Zero from BMW/Husqvarna, brings more than 40 years of racing, management, product development and brand building experience in the motorcycle industry to Zero.
Joe Berzok Named To POPAI Board Of Directors
Joe Berzok, Senior Vice President of Sales at POP Displays has been named to the POPAI Board of Directors and the Strategic Planning Committee. Berzok is a seasoned point of purchase professional with over 25 years experience and has been at POP Displays since 2001.
BioNeutral Appoints Wahlrich Group LLC As Its Marketing Agency BioNeutral's Product Line to Be Handled by the Marketing Agency Responsible for
BioNeutral Group, a specialty chemical technology-based life science company, has engaged the NYC-based Wahlrich Group as its marketing agency to help the Company bring its new products to market. "Wahlrich Group has agreed to provide their expertise in branding, communicating and positioning in the marketplace an integrated series of BioNeutral products," said Steve Browand, CEO. Using its proprietary Ogiene™ technology, BioNeutral intends to focus on launching its first product line, which consists of a variety of multi-purpose cleaners and odor removers.
Daryl Butler Named New Managing Director Of Jack Morton Los Angeles Office
Global brand experience agency Jack Morton Worldwide has named Daryl Butler, formerly Director of Global Consumer Experience at Nike for the Jordan brand, as Senior Vice President, Managing Director of the Los Angeles office. Prior to his role with the Jordan brand, Butler was Marketing Director at Nike from 2007-2009 and at Boost Mobile from 2004-2007.
AVT To Manufacture Flix on Stix Self-Serve Kiosks
AVT, Inc., one of the nation's leading providers of automated retailing systems and technologies, has entered into an agreement with Flix on Stix to be the exclusive manufacturer of its kiosk system, which is equipped with proprietary Flix software that allows customers to download movies and games to a small, portable USB drive, also known as a "thumb drive" or "flash drive." Customers simply look up their desired title on the touch screen panel and insert their USB drive, and within seconds, their selection is downloaded either for rental or purchase. Since the Flix on Stix system uses dedicated web-based technology to deliver the content, there are never any titles that are out of stock.
Slatlock Introduces Anchoring System For Slatwall
SlatLock™ is the first universal anchoring system for mounting to slatwall. SlatLock™ makes it possible to bolt directly to slatwall without damaging it. Products that could never before be displayed on slatwall due to high value, size, format and instability can now be supported safely and securely. SlatLock™ mounts to slatwall in seconds using hand tools. Theft Prevention and Anti-Sweep devices can be better secured to the slatwall so that the entire display is not removed. For more information, visit. (Web site) www.slatlock.com
Expand Offers LED Spotlight Environmentally Friendly
Expand’s new LED spotlight is environmentally friendly (19W) and complies with all CE, UL and CSA requirements and emits very little heat. The LED’s have a life expectancy of 50,000 hours. The Expand LED Spotlight is differentiated from others on the market because it does not need a cooling fan. These LED lights are recessed in the housing and have a special reflector which disperses the light more evenly and reduces ‘hot spots’ on a graphic panel. The spotlight has a universal connector that fits Expand’s pop-up displays including the Expand 2000, Expand MediaWall, Expand MediaFabric and Expand BigFabric. For more information, contact Expand International, (Tel) 203-870-2030; (Web site) www.expandmedia.com
Bowman Design Group Creates Creates Smart Energy Experience for Southern California Edison
Southern California Edison (SCE) has debuted the Smart Energy Experience. Located inside SCE’s Customer Technology Application Center in Irwindale, CA, the 2,260 sq. ft. interactive exhibit provides a new way for SCE to educate consumers and businesses about new ways to manage energy use. Realistic architecture and outdoor elements recreate a typical Southern California home, while the exhibit’s open floor plan facilitates visits by large groups. During a thirty-minute tour, visitors learn how cutting-edge technologies can respond to peak demand on hot summer days, and minimize outages. Large-scale and rooftop renewables, such as solar panels, a solar water heater, and a home-scale wind turbine, plus a plug-in ready garage for electric vehicles are also featured. The Smart Energy Experience integrates theatrical lighting and sound with a state-of-the-art home-automation. In keeping with the message that energy efficiency is a cornerstone of the new green economy, sustainability is built into the exhibit. The exhibit was created by Bowman Design Group, Signal Hill, CA, in collaboration with the SCE. (Web site) www.bowmandesigngroup.com
Johnson Experience Marketing Selected Advanced Micro Devices' (AMD) Global Event Marketing Agency-Of-Record
George P. Johnson Experience Marketing (GPJ) has been selected as Advanced Micro Devices' (www.amd.com) global event marketing agency-of-record. GPJ will handle creative, strategy and execution of AMD's extensive portfolio of event based marketing, including physical and virtual conferences as well as trade shows and c-level meetings. GPJ's platform of services will also streamline program execution, improving AMD's ability to listen to the marketplace, continually align the brand experience to customer needs and link back to sales at every stage. Account management will be headquartered from GPJ's Austin, TX location and serviced across the agency's 26 locations in North America, Western Europe and Asia Pacific. (Web site) www.gpj.com
Keen Inc. Offers Hybrid Footwear
KEEN Inc., manufacturer of hybrid footwear, socks, and bags, recently unveiled its new trade show exhibit at Outdoor Retailer Market 2010. The exhibit, created by Greenspace, www.greenspacegroup.net, a Hillsboro, OR-based exhibit firm, conveyed the KEEN ideology through reclaimed, recycled and repurposed materials including walls built out of used pallets and a stage made from used stadium bleachers. KEEN welcomed everyone to its “Great Room” at the front of the exhibit which demonstrated the eco-friendly production process of KEEN’s new Santiago collection. Other materials incorporated in the KEEN exhibit were doors harvested from abandoned buildings, tables crafted from discarded car hoods and old skateboard decks, vintage windows, couches upholstered from reclaimed auto seat fabric, and old road signs and license plates reinvented into product display shelves. (Web site) www.keenfootwear.com
Febreze Game Day Freshness Tour Helps Get Football Moms And Fans Game Day Ready
This season, the "Official Air Freshener of the NFL" Febreze® and "First Lady of Football" Olivia Manning are taking freshness on the road with the Febreze Game Day Freshness Tour to get football moms and families nationwide game day ready. From NFL Kickoff through Super Bowl XLV in North Texas, the Febreze Game Day Freshness mobile home tour will travel to NFL stadiums and local events nationwide to share favorite game day traditions, home freshening tips and recipes. The Febreze program is a result of a sponsorship between Procter & Gamble and the NFL.
Olivia Manning, said, "I'm excited to partner with Febreze to share my own favorite traditions - from game preparation to clean up - and learn how NFL moms and wives everywhere celebrate football in their homes."
No matter which team they root for, football fans and moms across the country can visit their local Febreze Game Day Freshness Tour stops to get "a play for every occasion," and experience a variety of Febreze products, whether moms need to prep the home for a big football game or eliminate sweat odors on kids' sports gear. "Our research shows that moms who are passionate about the NFL have a connection to the sport through loyalty to their local teams and value the legacy of the NFL-game watching experience at home with friends and family," said Scott Beal, Febreze brand manager. "Based on this insight, Febreze is setting out to engage female football enthusiasts and help them make game day special all season long."
'2010 Choco Milk Cup Tour’ Kicks Off With Major League Soccer
Choco Milk, a children's premium ingredient nutritional milk supplement, has partnered with three Major League Soccer (MLS) teams to co-present and fund free community and school-based soccer clinics. The Los Angeles-based Chivas USA, Houston Dynamo and Chicago Fire are among the professional soccer clubs that Choco Milk will collaborate with and donate funds to during “The 2010 Choco Milk Cup Tour.”
“The 2010 Choco Milk Cup Tour” is a traveling tour staged like a free, miniature soccer clinic with the purpose of engaging children in a series of activities that teach nutrition awareness and physical fitness. Children will learn to strengthen their mind, body and spirit through consistent exercise and a balanced nutritional diet while using the skills necessary for soccer. “Choco Milk is excited to partner with these MLS teams to teach children how to lead healthy and active lives,” said Patrick Harrington, Choco Milk Brand Manager.
Second Annual Clinique Fresh Faces Tour Kicks-Off Nationwide
Clinique and Teen Vogue are launching the second annual Clinique Fresh Faces Tour. The 13-city tour will travel to college campuses and select Nordstrom locations to inspire young women interested in fashion, beauty and publishing careers and educate them about how to break into these desirable industries.
One accomplished young woman who embodies integrity and healthy beauty will be selected as the next Clinique Fresh Face and will win a coveted summer internship with Clinique along with a one-week, behind-the-scenes experience at Teen Vogue in New York City. A panel of Clinique and Teen Vogue experts will select 25 semi-finalists and America will narrow down the search to five finalists who will be flown to New York City to tour the Clinique and Teen Vogue headquarters and receive VIP treatment with a photo shoot that will appear in an upcoming issue of Teen Vogue. The five finalists will be interviewed by a panel of insiders who will select the next Clinique Fresh Face.
"We are thrilled to kick-off our second annual Clinique Fresh Faces Tour," said Lynne Greene, Brand President of Clinique, Origins and Ojon. "We are offering young women across America the opportunity to get a fresh makeup and hair look as well as a chance to meet and engage with professionals in the world of beauty, fashion and publishing."
During the tour, Clinique will also offer the ultimate beauty destination in their "Mobile Beauty Trunks" to give young women a complete beauty makeover with fresh makeup and hair looks from a team of experts. Afterwards, they will have their photo taken by a fashion photographer that can be posted on Facebook and shared with family and friends.
P.O.S. Promotes Burger King Brand's Largest Menu Expansion Ever
Burger King is shaking up the QSR breakfast battle with the unveiling of the brand's largest menu expansion ever. Nine new BK® Breakfast Menu items range from premium platters and sandwiches to fresh-baked Mini Blueberry Biscuits and Seattle's Best Coffee®, at participating BURGER KING® restaurants nationwide.
"We're ready to compete to be America's wake-up call with our new BK® Breakfast Menu," said Mike Kappitt, chief marketing officer, North America, Burger King Corp. "We're recognized far and wide for our superior burgers, and we're confident guests will know and love us for breakfast as well. Given the quality, variety and value on our new menu, BURGER KING® is sure to become the destination for breakfast."
A 60-second television commercial, featuring an uncanny cast of characters, as well as P.O.S. signage, leads a comprehensive marketing campaign in support of BKC's largest menu launch. Consumers will also see and hear about the new BK® Breakfast Menu across a variety of platforms in unexpected ways throughout the launch, including digital banner ads, a mobile application and out-of-home advertising. "The campaign is a rallying cry for consumers to shake up their morning routine by opting for a hearty breakfast at BK®," said Kappitt.
StoreBoard Media Adds Navarro Discount Pharmacies To Retail Out-Of-Home Ad Network
Navarro Discount Pharmacies has been added to the StoreBoard Media's retail out-of-home ad network, taking the number of participating stores past the 14,000 mark. Navarro, based in Medley, FL, is the largest Hispanic-owned pharmacy chain in the United States with 28 stores in Miami-Dade County.
Doug Leeds, StoreBoard's CEO, said, "We welcome Navarro Discount Pharmacies to our retail ad network and look forward to working closely with them to deliver compelling brand messages for their customers as they are about to make purchase decisions."
Cristy Leon-Rivero, vice president, marketing, Navarro Discount Pharmacies, said, "Their custom-designed security pedestal advertising will 'dress up' our entranceways and provide another enhancement to our customers' overall shopping experience." StoreBoard Media's indoor billboards now deliver 1.2 billion gross impressions every month. (Web site) www.storeboards.net
Moosylvania Adds Experiential Marketing Veteran Ryan Orrick To Lead New Event Division
Moosylvania Marketing, the digital, branding, promotion agency, is adding Experiential to its core capabilities and therefore, has named event veteran Ryan Orrick to lead the experiential team. Gus Hattrich, Moosylvania's president, said, "This now provides us with comprehensive service for our clients, from research, to creative development, now all the way through execution." (Web site) www.moosylvania.com
Sara Lee Deli Launches Nationwide Essay And Photo Contest Asking Moms To Reveal Their Lunchtime Challenges
Sara Lee Deli has launched a nationwide contest which asks parents "What's Your Lunchtime Challenge?" The new Sara Lee Fresh Ideas® pre-sliced and sliced-to-order deli meats campaign offers moms the opportunity to share their stories with the Sara Lee Deli online community, connect with other moms about their everyday lunchtime challenges and a chance to win a once-in-lifetime prize: a home visit from celebrity chef and mom Alex Guarnaschelli.
"This contest will allow us to hear about the real-life challenges our consumers, especially moms, face every day," said Paula Shikany, director of marketing, Sara Lee Deli. "Through our Facebook page, we will provide these moms with solutions by offering them practical tips and advice as well as a forum to talk with other moms, all with the goal of helping them simplify their lives."
During Guarnaschelli's home visit, she and Sara Lee Deli will help the winner solve her lunchtime challenge by taking her shopping and teaching new ways to approach this important meal with her family in mind. She will also offer an extravaganza of lunchtime solutions for the winner and 10 friends in the winner's kitchen. The winner will also receive a year's supply of Sara Lee Deli meat to really simplify lunch for her family.
Bud Light Joins Sony To Co-Host 3D Viewing Parties In Support Of '3D Game Of The Week' On ESPN 3D
This college football season, ESPN 3D and Sony are changing the way fans view games from home with the introduction of the "3D Game of the Week." Bud Light is helping to extend the experience, partnering with Sony to host co-branded 3D viewing parties in select 3D Game of the Week markets that include Bud Light mobile bars outfitted with six Sony BRAVIA HDTVs with 3D and active 3D glasses, along with PlayStation 3 systems.
The viewing parties will give consumers a chance to experience 3D technology firsthand. Sony's stable 3D signal from the HDTV to the 3D active glasses will allow for wide-viewing angles so everyone in the party can enjoy the telecast from a comfortable seat. Bud Light and Sony will host 3D viewing parties at locations around select visiting teams' markets throughout the season as well.
Switch Promotes Mark Philip To Creative Director
St. Louis, MO-based experiential marketing agency Switch - Liberate Your Brand recently promoted Mark Philip to the position of Creative Director. Philip, who previously held the title of Associate Creative Director, will be in charge of strategic and creative development for accounts Anheuser-Busch/In-Bev, Dickies, Glaceau and Elsevier. (Web site) www.theswitch.us
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