Curiosk Marketing Solutions, (www.curiosk.com) has introduced a touch-screen wine information kiosk that displays product information on screen after a simple scan of a wine bottle's bar code. The kiosk then allows customers to create a personalized greeting card designed to fit over the neck of the bottle. The personal greeting along with selected wine information prints on a gift card at the kiosk in seconds.
David Weinberg, President of Curiosk, said "By using our kiosks, customers will learn about their wine selection and be able to take the information home to share with others. Greetings such as Happy Birthday, Thanks For Dinner, I Love You, or I'm Sorry... can be selected, and then customers may add a unique message. It's as easy as Scan, Personalize, and Print."
Sumseeds Caffeinated Sunflower Seeds Available In Three New Flavors
Sumseeds, the leading caffeinated and energized snack, announced three new flavors - Dill Pickle, Honey BBQ and Salt and Pepper. Original Sumseeds were first bagged in January, 2007, infused with the energy components of caffeine, lysine, taurine and ginseng. The new flavors of Sumseeds are available in a new 1.75oz personal size bag.
Wente Launches "Discover The Wine, Discover The Music"
Wente Vineyards has launched, a "Discover the Wine, Discover the Music" program, together with six emerging musical artists.
Wente Vineyards' wines will carry "Discover the Wine, Discover the Music" bottle-neckers, designed to replicate album cover art. Inside, consumers will find Winemaker Karl Wente's selected artists and a redemption code to download a free song from each artist.
Wente will promote the program with an array of point-of-purchase materials.
"As winegrowers, we always seek to have new people taste our wines,"said Karl Wente. Artists also need every opportunity to have their music heard. This project brings together my passion for wine and music, and allows new audiences to share in both great wine and music."
New Jelly Belly BeanBoozled Collection Available On Display
The new Jelly Belly BeanBoozled™ collection of jelly beans is being introduced by the Jelly Belly Candy Company. BeanBoozled jelly beans come in 20 flavors, 10 weird and wild flavors matched up with 10 look-alike tasty flavors. Is the black jelly bean Licorice, or is it Skunk Spray? Perhaps the blue bean is Toothpaste flavor, or maybe it's delicious Berry Blue. You might not know when you will be bamboozled by a weird flavor. A key on the back of each box gives clues to the surprises found inside, but the beans look so similar, every bite will be a surprising dare.
Jelly Belly BeanBoozled flavor pairings are: Skunk Spray Licorice, Rotten Egg Buttered Popcorn, Ear Wax Café' Latte, Booger Juicy Pear, Baby Wipes Coconut, Pencil Shavings Top Banana, Toothpaste Berry Blue, Vomit Peach, Moldy Cheese Caramel Corn and Black Pepper Plum.
"Is it a candy or a game? BeanBoozled is both," says Rob Swaigen, director of marketing for Jelly Belly Candy Company. "It's also a lot of fun which is what candy is all about. Retailers can join in the action by challenging their shoppers to 'dare to compare.'"
Jelly Belly BeanBoozled jelly beans are available in 1.6-oz. boxes, packed in 24-count display caddies for the shelf and in 144-count pre-packed display shippers. The daring new collection begins shipping to stores nationwide January 2, 2008.
Rayovac Signs Don Cherry To Relaunch In Canada
Hockey announcer Don Cherry, has become the personality behind the Canadian relaunch for Rayovac batteries.
Cherry will be featured in all aspects of the Rayovac relaunch, including packaging, displays, promotions, advertising and other communications geared towards educating consumers on the value and endurance of the brand.
"Don Cherry is arguably the most likable public figure in Canada, both for his dedication to others and his enduring positive energy both on and off the air," said Rob Cayer, director, Rayovac Batteries Canada. "His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure."
YOLO Colorhouse Offers Outside Exterior Paint Line
YOLO Colorhouse introduces "Outside," a high performance, zero-VOC exterior paint offered in a designer palette. YOLO Colorhouse's unique colors and certified green principles, signatures of their interior paint line, are now ready to experience, literally, the light of day. YOLO Colorhouse co-founders Virginia Young and Janie Lowe created the Outside color palette to account for the changes in natural light over the course of a day. The final result is a select palette of 36 colors divided into six distinct families named after landscapes and elements of nature. Outside is available in 100 percent recycled plastic quarts and gallons at select paint stores and environmental home centers nationwide.
Xerox Unveils First-Of-Its-Kind Paper That Uses Less Trees While Saving Customers Money
Xerox Corporation has unveiled a first-of-its-kind paper for digital printing that uses half as many trees as traditional paper, while lowering the cost to mail printed material. The Xerox High Yield Business Paper(TM) is a mechanical fiber paper that overcomes operational problems, such as curling and dust, which until now prevented mechanical fiber papers from being used with digital print devices. Xerox High Yield Business Paper is made through a "greener" process requiring less water and chemicals and produced in a plant using hydroelectricity to partially power the pulping process. This process reduces fossil fuel use and results in up to a 75% reduction in greenhouse gas emissions.
Too Tarts SmartChoice Displays New Melted Ice Cream Sprays
Innovative Candy Concepts, makers of Too Tarts SmartChoice, gives the industry another first with the launch of Too Tarts SmartChoice Sugar-Free, Fat-Free, Melted Ice-Cream Sprays.
"Ice cream just seems to taste better when it's melted," said Armand Hammer, President & CEO, ICC. "With the introduction of Too tarts Melted Ice Cream Spray Candy, the wonderful taste of ice cream is available all day!"
This new, healthy treat will be packaged in a 24 ml. spray and will be distributed nationwide to grocery, specialty and convenience stores in a 20 ct. counter display.
Targus Introduces Eco-Friendly Laptop Cases
Targus' new EcoSmart™ series of messenger bags, backpacks and top loading laptop carrying cases are made of PVC-free material, which makes the production of EcoSmart cases less harmful to the ecosystem. In addition to the removal of PVC material, plastics used on the cases are recyclable and all metal hardware is nickel-free. The new bags represent the first step of EcoSmart, Targus' company-wide initiative to being an eco-conscience company.
Al Giazzon, vice president of marketing at Targus, said, "Our EcoSmart initiative demonstrates our dedication to reducing the negative impact on natural resources by not only providing environmentally-friendly products, but also by incorporating eco-friendly practices company-wide to help preserve our natural resources."
Sweet Factory Introduces Bagged Candy at 7-Eleven
Sweet Factory today introduced its own proprietary retail line of candies to be available outside of their traditional stores. Sweet Factory has launched their proprietary Sour Madness Mini Green Apples and Chocolatey Covered Gummi Bears across nationwide 7-Eleven chains.
James Walker, president of Sweet Factory, said, "There is tremendous growth opportunity in Sweet Factory's high-quality products in venues such as supermarkets and convenience stores. As a leading national bulk candy retailer, today's consumers understand our brand and often look at these outlets to purchase a number of hard-to-find candies, only to find they aren't available. By bringing Sweet Factory to these stores, we are providing consumers easy access to the most popular items to the marketplace in a pre-packaged format."
SunnyD 100% Orange-Citrus Juice Launches
Sunny Delight Beverages Co. is launching SunnyD 100% Juices into the Southeastern U.S. SunnyD 100% Juices is an all natural, no sugar added line of chilled juices with no added preservatives.
"SunnyD 100% Juices have done very well in taste tasting, even among those who do not like other pure juices," said Rick Zimmerman, senior vice president, marketing & innovation. "These all natural juices give moms more choices they know their families will love." The brand includes Orange-Citrus, Orange-Strawberry and Orange-Peach.
Super-Premium Stileto Vodka Debuts
Stiletto Vodka, a super-premium vodka made from the finest Russian wheat and pure Artesian spring water, is available in its original version as well as in natural flavors including chocolate, vanilla and mint. Imported from Kyrgyzstan, Stiletto Vodka is distilled six times and filtered five times by Master Distiller Vladimir Stepanovich.
Teresa Glidewell, co-founder of Stiletto Brands, said, "Since New Orleans is our company's home base, it made sense to introduce Stiletto to the New Orleans community first. We are certain New Orleanians, along with the rest of the country, will fall in love with her."
A supporter of social responsibility, Stiletto Brands donates a portion of the sales from each bottle it sells to charities in which it believes. For each bottle of original Stiletto Vodka sold the company will donate $.25 to support breast cancer research through the Susan G. Komen foundation, and $.25 from the sale of each bottle of the flavored vodkas will support children through The Emeril Lagasse Foundation. Gemini Spirits & Wine Company, an affiliate of the Sazerac Company, will manage the importation and national distribution of Stiletto Brands' products.
Sportline Introduces Solo 960 Heart Rate Watch
Sportline, a brand leader in personal fitness monitoring, has announced that the Solo 960, the world's only heart rate watch and accelerometer combination, is now available for purchase at sporting goods retailers throughout the country. Available for $99.99, the Solo 960 is unique in that it features a pedometer which utilizes motion-sensing accelerometer technology, combined with Sportline's patented 3Beat Sensor and One-Touch technologies for ECG accurate heart-rate measurement. By combining heart sensor and accelerometer technologies into one watch, Sportline has created a one-of-a-kind product that will help anyone, from novice to expert, easily establish and accurately track personal fitness goals like never before.
"The Solo 960 is literally a breakthrough for this industry because nobody has ever been able to successfully integrate these technologies into one product," said Dan Kinsbourne, V.P. of Marketing for Sportline. "Not only have we created a single, integrated solution that combines highly accurate heart rate and physical activity measurement in to one instrument, but we've done it in a manner that's extremely easy to use and very affordable."
Maxell Introduces Recordable Blu-Ray 0Discs For Hi-Def Camcorder Market
Maxell Corporation of America have shipped a new 8cm Blu-ray BD-R
write-once and BD-RE rewritable discs for the HD camcorder market. The Maxell 8cm single layer Blu-ray BD-R and BD-RE are compatible with the latest Blu-ray camcorders providing a recording capacity of 7.5 GB allowing the disc to store one hour of full high-definition picture quality at 1920 x 1080 pixels.
The new Maxell 8cm Blu-ray products were developed to provide larger storage capacities with maximum performance. The new products feature a special HG hard coat technology (hard coat layer) to protect the recording surface from scratches, dust and fingerprints, which can cause playback errors in camcorder media. The Maxell 8cm Blu-ray discs coincide with the release of Hitachi's new Blu-ray camcorder.
"The market for HD content has significant upside, and we believe that as people see their home movies with richer texture, images and sound as a result of HD technologies available on the market, they won't turn back," said Don Patrican, vice president of sales and marketing for Maxell. "With this latest addition of recordable Blu-ray media for camcorders, our category expertise allows us to help our customers navigate the latest HD technologies .
Wal-Mart Celebrates Hispanic Heritage Month Nationwide With Cultural Events & Special Promotions
Wal-Mart celebrated Hispanic Heritage Month, Sept. 15 through Oct. 15, at approximately 400 stores across the nation, incorporating Hispanic product features in categories such as food, home, toys, and health and beauty aids. The campaign is just one element of the company's overall, year-round commitment to the country's more than 44-million-strong Hispanic community.
The stores, in significant Latino markets, featured special Hispanic Heritage Month product sections and signage, incorporating Latin music offerings such as Gloria Estefan's new album release, "90 Millas" ("90 Miles"), in an exclusive CD/DVD package for Wal-Mart. Wal-Mart also mailed its bilingual Viviendo magazine, which features profiles of Latino leaders and celebrities. Wal-Mart tailors shopping to its diverse customer base, including Hispanics, through its "Store of the Community" concept, which uses locally relevant store design and a merchandise mix reflecting a respect for its Hispanic customers' needs. The company also works closely with Wal-Mart de Mexico to provide familiar products to the significant Mexican-American population here, and it prints bilingual monthly circulars.
NHL Powered By Reebok Retail Mecca Debuts
Reebok and the National Hockey League have teamed up to launch the first-ever "NHL Powered by Reebok" retail destination. Ideally located at 6th Avenue and West 47th Street on the ground floor of the NHL's new World Headquarters in New York City, the revolutionary new store creates an unprecedented shopping experience for players and fans around the world.
"As the official outfitter of the NHL, Reebok is thrilled to partner with the League to create this first-of-its-kind shopping experience," said Reebok President and CEO Paul Harrington. "With the 'NHL Powered by Reebok' store, we are delivering a truly innovative, symbolic and authentic retail experience for hockey fans of all ages."
"The 'NHL Powered by Reebok' store will serve as a year-round showcase for the sport of hockey and will bring the game to life through a multi-sensory experience," said NHL Executive Vice President of Marketing, Brian Jennings. "We are excited to partner with Reebok because of their immense retail experience. Together, we have produced a store that will undoubtedly become a must-see destination for hockey fans worldwide."
The store features the first-ever merchandisable frozen "Ice Wall," and it is the only retail destination to feature floor-to-ceiling digital video walls for displaying larger-than-life high definition NHL games and highlights. Featuring a full range of technologically advanced Reebok merchandise including equipment, footwear, apparel and accessories, the new "NHL Powered by Reebok" flagship store provides men, women and children with the latest performance and lifestyle gear to meet all their on-ice and off-ice needs. In addition, the retail destination features interactive e-commerce kiosks allowing consumers to place orders digitally. The store also features state-of-the-art high-definition video and live satellite radio broadcasting. Taking symbolic architectural inspiration from the shapes, movements, materials and marks that embody the game, every feature in the entire "NHL Powered by Reebok" store brings hockey to life for the consumer. Symbolic details include a custom-made chandelier in the center of the room comprised of more than 400 regulation hockey sticks, merchandising walls that take design cues from skate blades and display fixtures that are fluid to mimic the action of skating. Staying true to the purity and authenticity of the sport of hockey and all the 30 teams the NHL represents, "NHL Powered by Reebok" is the first-ever store to feature the breadth of the league. Featuring walls with vast displays of jerseys and hats of every team, the authentic store also will feature a wall adorned with one-of-a-kind imagery of top NHL players including Sidney Crosby, Alexander Ovechkin, Joe Thornton and Martin Brodeur.
Campbell's Soup Changes Legendary Colors For Breast Cancer Awareness Month
Campbell Soup Company will be lining grocery store shelves nationwide this October with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month. Campbell has dramatically expanded the campaign from its debut last year, as 14 million specially-dressed cans of iconic "Campbell's" Chicken Noodle and Tomato soups, the two top selling condensed soup varieties, will be available from retailers across the country during the month of October.
Campbell has pledged to donate $300,000 to help support breast cancer research, education, screening, and treatment to a number of breast cancer awareness initiatives. This year, the company has doubled the number of limited edition "Campbell's" condensed soup cans in order to ensure availability in grocery stores nationwide. Another notable change to the iconic can for the month of October is the addition of a pink ribbon, the traditional symbol used to signify support of breast cancer awareness. Campbell's has rarely changed the design of its iconic red and white can since its inception more than a century ago.
"Campbell Soup Company is honored to do its part to help support breast cancer research and help educate women about early detection, diagnosis and treatment of breast cancer," said Chris Slager, Vice President, "Campbell's" Lighter Soups. "This disease affects the lives of so many women and families across the country, many of whom purchase and enjoy our soups, so we're proud to help raise awareness and make direct contributions to help find a cure."
Masai USA Names Kotch V.P. Of Mktg. & Retail Dev.
Masai USA Corp, LLC, a wholly owned subsidiary of Switzerland's Masai Group International, has appointed Rebecca Kotch as vice president of marketing and retail development for MBT Physiological Footwear. Kotch brings 18 years of diverse experience in marketing, retail design and merchandising to the company. Before joining Masai, she was the vice president of visual communications at Skechers where she created a centralized retail marketing communications department and developed custom in-store merchandising programs with Skechers' key retail partners.
Great Northern Opens East Coast Design Center in New Jersey
Great Northern Corporation's Consumer Packaging & Display operations has opened a design center in Swedesboro, New Jersey, and hired eight new employees to expand its East Coast capabilities.
"The experienced staff at this new facility allows us to bring our display and consumer packaging resources closer to our customers and prospective customers in the region," said Mike Schleismann, Senior Vice President, Consumer Packaging & Display of Appleton, WI-based Great Northern. "The skilled people and strategic location will make us even more responsive to the needs of our East Coast customers while positioning us for new opportunities."
The design center staff, led by Phil Brooks, creative director, includes: Mark Petrancuri and Brock Miller, structural designers; and Reuben Cuevas and Gary Fujitani, graphic designers. Chris Norman, who has been named Vice President, Sales Development, and two regional account managers, David Foster and Dan Mart, have joined Great Northern and will be responsible for sales activities on the East Coast.
Del Taco Taps Somerman As Chief Mktg. Officer
Del Taco, LLC has named Mimi Somerman to the newly created role of chief marketing officer. Somerman, an industry veteran, most recently was senior vice president of marketing for Lake Forest, CA-based Johnny Rockets, the international retro diner chain, where she led a successful effort to revitalize the brand. Sharon Fogg, Del Taco's senior vice president of marketing, and the marketing and R&D team will report to Somerman in her new role.
Safeway Promotes Minasi To President, Marketing
Safeway has promoted Michael Minasi to President, Marketing Sr. V.P., Marketing. Minasi joined Safeway in 1996, and prior to that held numerous positions with Toys "R" Us.
Mariani Packing Launches 'Snack Pink! And Help Save A Life' National Retail Promotion
In support of October's National Breast Cancer Awareness month, Mariani Packing Company launched a national retail promotion called, Snack Pink! and help save a life™. Mariani will make a guaranteed donation of $414,000 to Susan G. Komen for the Cure through this promotion, which continues through May 2008.
Mariani Packing is the largest independent dried fruit manufacturer in the world. This year, Mariani has taken the next step in elevating their brand with their cause-marketing solution for consumers. "Our primary demographic is women, 45+ years of age," said Mark Mariani, CEO of Mariani Packing Co. "It's our consumer that is affected most by breast cancer, so bringing them a dried fruit solution with educational awareness about this very prevalent disease seemed like the perfect match."
Office Depot, the official office products partner of NASCAR, is offering fans a unique opportunity to win a one-of-a-kind Roush Stage 3 Mustang as part of its new "Worklife Rewards Sweepstakes." This car has a special paint scheme that includes the signatures of both Carl Edwards, driver of the No. 99 Office Depot race car, and Jack Roush, co-owner of Roush Fenway Racing.
The "Worklife Rewards™ Sweepstakes" is part of the new Office Depot® Worklife Rewards™ program that provides loyal customers with a host of valuable benefits including savings, offers rewards, promotions and other bonus rewards. Eligible Worklife Rewards™ members are automatically entered into the sweepstakes anytime they make a purchase using their Worklife Rewards™ card or number during that period and have opted in for the sweepstakes. To become a Worklife Rewards™ member, consumers go to www.myworkliferewards.com to sign up or visit any Office Depot retail location. The car will be awarded to the winner in person by Carl Edwards and Jack Roush during a VIP Experience at Ford Championship Weekend at Homestead-Miami Speedway on November 16-18, 2007.
Interactive Tour GiveS Consumers A Hands-On Look At Panasonic's High Definition Products
Panasonic, has launched the Living In High Definition Nationwide Tour, a multi-truck tour that will travel the country to bring consumers a hands-on experience with its suite of High Definition products including its line of 1080p Plasma HDTV's, Blu-ray Disc Players and Home Theater Systems, HD Camcorders and LUMIX Digital Still Cameras.
The Living In High Definition Nationwide Tour features a fleet of four,
custom-built trucks including a 53-foot flagship vehicle. Each Living In
High Definition truck will tour different regions of the U.S. visiting
retailers and high-traffic consumer events including college and
professional sports competitions and state fairs. The initial phase of the
tour is expected to run through January 2008.
"Our Living In High Definition Nationwide Tour is designed to introduce
consumers to and engage them on all of the creative possibilities that our
suite of High Definition products can bring to their lives," said Bob
Greenberg, Panasonic's Vice President of Brand Marketing. "Our
award-winning line of Plasma HDTV's, including our new 1080p models, are
the centerpiece of a High Definition lifestyle we call Living In HD."
Each of the LIHD trucks opens and expands to create a high definition
environment featuring Panasonic's 103-inch Plasma HDTV, currently the
world's largest. Visitors to the trucks will have the opportunity to "play"
with Panasonic LUMIX Digital Still Cameras and HD Camcorders, capture
images on their own SD Memory Card and then enter the truck to view their
work on a variety of Plasma HDTV's and print photos.
Panasonic's Living in HD Program will select 30 families to live with a complete suite of High Definition technology products and related services worth an estimated $20,000, including a large screen 1080p Plasma HDTV, HD Camcorder, Blu-ray Disc Player, Digital Still Camera and other equipment.
Great Lakes MDF Announces Cleantech Green MDF
Great Lakes MDF has developed Cleantech Green MDF™, an environmentally friendly specialty product containing no urea formaldehyde. Cleantech Green MDF™ is certified under the Environmentally Preferred Product (EPP)trademark program from the Composite Panel Association (CPA). Great Lakes MDF is produced with 100 percent post-industrial wood fibers and uses EcoBind™ resin technology from Hexion Specialty Chemicals, which meets or exceeds the most stringent global emission standards. The EcoBind™ resin technology has also been used to create Clean Process Spectratech Color MDFTM. This thru-color MDF can be used in a variety of design situations when an environmentally friendly MDF is desired. For more information, visit the Great Lakes MDF (Web site) www.greatlakesmdf.com
Outwater Introduces Line Of Aluminum Furniture & Display Legs
Intended to add elegance and refinement, not to mention the definitive "final
touch" to any type and style of furniture, Outwater Plastics Industries and Architectural Products By Outwater offers its new designer series of trendy, ultra sleek Cast Aluminum Furniture Legs in an extensive array of designs, sizes and finishes to suit a broad range of aesthetic tastes and applications. Available in Satin Chrome, Bright Chrome and Matte Nickel finishes in overall heights ranging from 4" to 15-1/4", Outwater's Cast Aluminum Furniture Legs are manufactured with incorporated Rubber Foot Bumpers, which not only prevent furniture from unintentional sliding, they also guarantee safe furniture mobility while also serving to protect floor surfaces. Color pictorials and ordering information are available online at (Web site) www.outwater.com OUTWATER can be contacted Toll Free at 1-888-772-1400 (US Catalog Requests) / 1-800-631-8375 (US Sales and Product Information)
RNR Plastics Introduces Metal Grommets
A full line of self-piercing brass grommets for manufacturing tents, awnings, banners, and many other P.O.P. products is being introduced by METALgrommets.com. These grommets are compatible with most popular grommet presses, are self-piercing for one-step application, and eliminate the need for separate hole punching. Featuring heavier gauge construction and a sharper edge than traditional sheet metal grommets, these brass grommets create a superior finish and produce fewer rejects. Available from stock in brass, antique brass, nickel, black oxide, Grommets are offered in #XX00(1/8") to 12 (1½ ") I.D. sizes. Nickel-free grommets and custom colors and finishes are provided as specials. For more information, contact METALgrommets.com, Division of RNR Plastics, Inc., 20 Bellows Rd.
Raynham, MA 02767; (Tel)508-821-4800, (FAX) 508-821-3637, or visit our (Web site) www.metalgrommets.com
Quadra Technologies Brings LED Technology To P.O.P.
Quadra Technologies manufactures custom P.O.P displays that include efficient LED technology to shed light on attracting new customers. A custom line includes lighting effects, bubblers, refrigeration for beverages, or receptacles for ice. Quadra Technologies serves the Canadian and United States markets with a strong focus on the beverage and food industry. For more information on Quadra Technologies visit (Web site) www.signsaglow.com
Boston Retail Introduces EcoRigid Custom Extrusions
Boston Retail has introduced 100% ecoRigid(TM) PVC-FREE Custom Extrusions are Boston Retail's latest edition to the ecoSeries® family of impact protection products. All shapes, sizes and colors are extruded from PolyBostylene(TM), a unique blend of thermoplastic monomers that is free of both chlorine and bromine hazardous chemicals. Promote a healthy environment and use ecoExtrusions on refrigeration and merchandising units, as well as sign holders, ticket strips and more. ecoExtrusions are not only PVC-FREE but are also manufactured in the U.S, UL-94 HB Fire Rated, RoHS compliant and 100% sustainable.
For additional information or call 1.800.225.1633, visit (Web site) www.bostonretail.com
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