The Healing Garden Candle Line Introduced
The Healing Garden has introduced a new line of aroma candles created to meet increasing consumer demand for mass-marketed wellness products. The line is the result of a licensing agreement between Lancaster Colony's Candle-Lite division and Coty US LLC. Anton Katrus, Candle-Lite's Vice President of Special Markets, said, "Aromachology candles are the big story this year. Healing Garden has huge dominant market share in the bath and fragrance arena in Mass Merchandisers and Food and Drug stores. We plan to help the company achieve the same level of success in the candle aisle." The new line offers six different aromatic combinations, available in the top-selling forms: round pillar, square pillar, oval pillar, votive six-pack and a glass filled jar.
Logitech Introduces Cordless TrackMan
Logitech, based in Fremont, CA, is setting new standards for innovation and style with its latest trackball -- Cordless TrackMan(R) FX. Currently available on retail shelves, Cordless TrackMan FX features elegant, comfortable curves, a rich metallic finish and a large, finger-operated ball for fast, precise and easy cursor control in all applications. To ensure maximum comfort, Logitech has added an adjustable, detachable wrist pad with a soft-touch finish. "Our longstanding commitment to innovation and world-class industrial design has made Logitech the market leader in trackballs," said Wolfgang Hausen, Senior Vice President and General Manager of the Company's Control Devices Division. "We continue to set new standards for this category, and we believe that Cordless TrackMan FX will be received with the same enthusiasm among consumers as our first cordless optical trackball product, the Cordless TrackMan Wheel."
Compaq And Eddie Bauer Team Up To Create Technology Products For The Eddie Bauer Lifestyle
Compaq Computer Corp. and Eddie Bauer, Inc. have formed a two-year merchandising partnership whereby Compaq will design, manufacture and market consumer PCs and accessories co-branded with the Eddie Bauer name.
This is Compaq's first-ever co-branding partnership for its consumer products, and the companies are heralding it with the Compaq Presario 1400 Eddie Bauer Special Edition, a notebook PC designed specifically for users who want their technology to reflect the active, casual lifestyle that is synonymous with Eddie Bauer.
"Compaq prides itself in offering the latest in personal technology, and we are delighted to join with Eddie Bauer to bring special products and solutions to their customers," said Leslie Adams, Vice President of U.S. Consumer Marketing at Compaq. "The Compaq Presario 1400 Eddie Bauer Special Edition and every product developed by Compaq and Eddie Bauer, will reflect both companies' strong brands, as well as our shared commitment to quality, style and dependability."
The portable PC is accented in Eddie Bauer's signature metallaic olive green color and comes with a special three-year warranty. Compaq and Eddie Bauer are considering other co-branded products in the future.
Kellogg USA Introduces Eggo Waf-fulls
Kellogg is introducing Eggo Waf-fulls, an "all-in-one" Eggo waffle with a layer of filling on the inside. Eggo Waf-fulls are available in strawberry, apple-cinnamon and maple flavors and take just minutes to prepare. "Today's families want a quick and easy way to have a traditional breakfast," said Vicki Cessna, Senior Manager of Nutrition and Marketing Communications, Kellogg USA. "Eggo Waf-fulls are a great tasting solution for today's on-the-go family, providing convenience for parents and a warm breakfast for the whole family."
MasterCard Appoints L. Flanagan Chief Marketing Officer
MasterCard International has appointed Larry Flanagan as Chief Marketing Officer. Flanagan, who has been Senior Vice President of Marketing for North America, will have global responsibility for branding, sponsorships and promotions, payment solutions, information and analysis, and planning. He joined MasterCard in 1996 as Vice President U.S. Advertising.
Delta Names P. Miles VP Consumer Mktg.
Delta Air Lines has appointed Patrice Miles as its new Vice President of Consumer Marketing. Miles, who joined Delta in 1978, will assume responsibility for the airline's advertising, brand management, promotional marketing and sponsorships, frequent flyer programs and partnerships and product development. Most recently, Miles was Vice President - e-Business.
Ace Hardware Appoints S. Flaws Advertising Manager
Ace Hardware Corp. has appointed Sheryl Flaws to the position of Advertising Manager. She will be responsible for managing all of Ace's corporate advertising initiatives, including national broadcast and print, regional circular programs and in-store customer communications. All of these facets will serve to maintain Ace's brand awareness and drive customer traffic into Ace retailers' stores.
MTi Names M. Lamm Director Of Sales
Interactive display developer MTi, Inc., Hillsboro, OR, has appointed Mark Lamm to supervise sales of the Company's switching, media and security point-of-purchase displays. Most recently, Lamm served as National Sales Manager for three divisions at Clarion.
AdForce Becomes BigFatWow!'s Rep For Online Ad Sales And Services Nationwide
BigFatWow!, Inc., a company providing free high-speed "Inter-tainment" -- Internet access, information and entertainment in public areas through its Wow Centers, and AdForce, a wholly-owned subsidiary of CMGion, have entered into an agreement that makes AdForce the exclusive representative for serving and selling online and rich media advertising nationwide for BigFatWow!.
AdForce will work to provide advertisers and pubishers access to BigFatWow!'s innovative and effective cross-media advertising and entertainment venues, known as Wow Centers. Located in shopping centers nationwide and developed to harness the latest technological advancements, Wow Centers utilize high-speed, T-1 access that opens up the Web to newer, richer content such as graphics and videos. Partners and sponsors provide rich media and promotional advertising to consumers via 42" flat-panel, gas plasma screens with high-definition capabilities, 17" computer monitors and 27" television monitors.
Through BigFatWow!'s distinctive point-of-purchase environment where consumers are making vital buying decisions, advertisers are able to integrate their click and brick promotions for an enhanced consumer experience and close the gap between product awareness and purchase.
Frankel Convergence121 Adds Two Account Directors
Convergence121, a new division resulting from the merger of Frankel's direct marketing (Frankel Direct) and interactive capabilities, has appointed Harold Maurer and Elisa Miller as Account Directors. The Convergence121 group is a cohesive team of marketing professionals focused on leveraging technology into marketing solutions and integrating on- and off-line strategies and communications.
Maurer's responsibilities include the creation, management and expansion of all Convergence121 interactive, electronic, integrated direct marketing and mass customized programs. Miller is responsible for leading Convergence121's interactive marketing efforts with both traditional brick and mortar and dot-com clients.
RealTIME Media Adds To Management Team
RealTIME Media, Inc., a leading online promotions company based in Wynnewood, PA, has appointed Boni Liss-Wolf, Director of Promotions; Chuck Levy, Marketing Director; and Will Redmond, Senior Creative Director.
"The continued expansion of RealTIME Media demands we add the most skilled and talented professionals to help us reach our goal of becoming the preeminent online promotions company in the world," said Eric Ruth, Senior Vice President of Sales and Marketing, RealTIME Media.
Guinness Bass Import Company First To Utilize On Premise Solutions
Target Marketing & Promotions announced the launch of its sister company, On Premise Solutions (OPS), offering in-bar/on-site promotional solutions to package goods companies. Guinness Bass Import Company has retained OPS to create, manage and execute its Boston-area in-bar promotional activities.
On Premise Solutions will be run by TMP's founder and CEO, Tom Schneider. OPS has begun implementing in-bar promotions for the Guinness Bass Import Company, and is planning a full schedule for 2001. OPS will oversee a field staff of 24 for Guinness.
eKiosk Introduces `Choose-to-View' Advertising Option
eKiosk Corporation, a New lenox, IL-based leader in the public Internet industry, is now offering advertisers a unique sponsorship package in which users actually "choose-to-view" advertisements.
With public Internet stations (eKiosk) expected to replace the 3.5 million payphones currently in use around the world, their advertising power is an untapped resource, according to the Company. eKiosks can be found in hotels, airports, amusement parks, movie theatres, hospitals and medical centers, where each station offers ClearTime, a sponsored free 10 minute Internet session that allows viewers to experience the Web in exchange for viewing an advertiser's message. ClearTime restricts the number of advertisers and allows only non-competitive ads. It also allows for meassage tailoring based on audience, region, market, season and even time of day.
This new and premium form of advertising helps companies build brands and promote sales. Unlike many forms of promotion, it is easily measured so the advertiser knows how many people viewed the ad and for how long.
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