Bud Holiday Lamp Post Increases Sales & Brand Awareness
Anheuser-Busch is using the Bud Holiday Lamp Post to build brand awareness and increase sales of Budweiser beer during the holiday season.
The Bud Holiday Lamp Post was distributed to liquor stores and supermarkets, with holiday graphics and a wreath that says "Holiday Classic." Display materials include 80# litho printed 4cp mounted to E flute corrugated. Fiber poles had a flat steel base.
The graphics for the Bud Holiday Lamp Post were produced by Momentum and Rapid Displays of Chicago, IL, was responsible for the structural design, manufacture and distribution.
Download & Go Stations Open At f.y.e. Stores
Trans World Entertainment Corp. has partnered with WideRay to launch “Download & Go” mobile entertainment stations at TWEC’s f.y.e. retail locations in New York, Los Angeles and Boston.
The mobile entertainment content available from WideRay includes music, video games, ringtones and wallpapers. Games will be offered and can be paid for in-store through f.y.e.’s point-of-sale system. To receive the mobile content from the “Download & Go” stations, customers need a Bluetooth- or infrared-enabled mobile device. Once inside the store, customers with mobile phones will be automatically sent a wireless message with the content offer.
Fred Fox, Exec. V.P., Marketing, TWEC said, “Our partnership with WideRay will enable f.y.e. to reach customers with exciting entertainment choices.”
Hasbro's Tiger Electronics Launches New Line Of Tween Electronics
Hasbro, Inc's Tiger Electronics is introducing a line of consumer electronics and lifestyle products designed specifically for tweens. The tween electronics line includes the VUGO portable multi-media system; VCAM NOW digital video camera; portable ZOOMBOX projector!; I-DOG Interactive Music Companion; VIDEONOW XP interactive video system and the CHATNOW Two-Way Radio Communicator.
Fetzer Ready To Go! Wine Packs Displayed
Fetzer Valley Oaks Chardonnay and Merlot have been introduced in lightweight, unbreakable 187ml PET bottles and will debut at Super Target stores in Ready To Go! 4-packs.
New 8-case display racks will show off the purple, pink and green carton graphics and make it easy for consumers to find the new packages. While Super Targets will be among the first to feature the new 4-packs, Fetzer has already found broad success with the package, first introduced earlier this year.
Consumer lifestyles are driving the move to a broader choice in packages, for far more wine-drinking occasions, explained John Tichenor, National Brand Director for Fetzer Vineyards. “An active, healthy lifestyle tracks closely as characteristics of consumers who also enjoy drinking and trying new wines,” said Tichenor.
Cold Stone Creamery Introduces Fruitcake Freedom Initiative
In an effort to lighten up the holiday season and provide holiday dessert connoisseurs with a fresh alternative, Cold Stone Creamery is introducing the Fruitcake Freedom initiative.
Any ice cream fan who turns in a fruitcake throughout the month of December will be awarded with a $5 discount off any medium 8-inch ice cream cake.
"It is our hope that Fruitcake Freedom gives people a reason to step back and laugh a little," said Melissa Underwood, Cold Stone Creamery's Director of Product Development. "At the same time, w hope it encourages people to think about starting new traditions when it comes to holiday desserts."
Prilosec OTC Country Music Tour Celebrates '39th Annual CMA Awards'
Prilosec OTC and the Country Music Association (CMA) have launched the Prilosec OTC Country Music Tour: Road to the CMA Awards in New York City, to celebrate the first ever presentation of the CMA Awards in NYC and to educate consumers about frequent heartburn. The tour will stop in 18 cities across the U.S., featuring live music and top country music acts along the way.
Prilosec OTC is headlining the tour to help educate the estimated 50 million Americans who suffer from frequent heartburn. Recent surveys show that people who have frequent heartburn say they like Country more than any other music genre, according to the company.
"We are excited to go on the road with CMA because we know that it's a good way to connect with people," said Clarissa Niese, Prilosec OTC Brand Manager.
Hallmark Flowers Offers Exclusive 'Mickey & Me' Bouquet
The Walt Disney Company has joined forces with Hallmark Flowers to offer an exclusive "Mickey & Me With Love" bouquet.
As with every Hallmark Exclusive Bouquet, this gift includes a full-sized, personalized Hallmark greeting card, a distinctive box for delivery and a special note suggesting that the recipient "close your eye and picture the person who sent you these flowers."
Hallmark Flower, a new product offering from Hallmark Cards, offers direct-from-grower flowers that stay fresher longer and are hand assembled by a team of bouquet builders at the Company's arrangement center in Southaven, Mississippi.
Sauza Tequila Breaks New Ground In Branded Entertainment With 'Sauza Presents URB Next 100 Live'
Sauza Tequila has launched a major branded entertainment platform: "Sauza Tequila Presents URB Next 100 Live." The cornerstone of this multi-channel marketing program is the Sauza-produced documentary of the same name, which brings to life URB magazine's ground-breaking "Next 100" emerging artists issue.
Capturing the musicians, styles, and cross-pollenization of ideas that define today's underground music scene, the documentary recently premiered at the Hard Rock Café New York in Times Square and will now travel across the country in a series of Sauza-hosted private parties for the very people depicted in the film.
Sauza will roll out the program in major markets across the country with a series of viewings for the media, tastemakers, and influential consumers in the 21-29 age range. Following on the heels of Sauza Tequila's successful "LIVE All Summer" program, "Sauza Presents URB Next 100 Live" firmly establishes the brand's dedication to the coveted emerging-music demographic.
"With this branded entertainment vehicle, Sauza has created a platform in which to effectively promote and communicate our ongoing brand strategy and reach our target audience in a meaningful way," said Chris Monaco, Director of Entertainment Marketing for Sauza Tequila. "This is a demographic that has already embraced the brand. Now, we are strengthening our ties to this group by highlighting the music they live for."
Safeway Announces Health & Wellness Initiatives Aimed At Helping Shoppers Make Healthier Choices
Safeway Inc., one of the largest food and drug retailers in North America, has announced several health and wellness initiatives aimed at helping shoppers make healthier and more nutritious choices when shopping for "Ingredients for Life" in its stores.
Highlights of Safeway's initiatives include: Nutritional icons on Safeway-branded products-Safeway will become one of the fist major retailers to develop and market its products with specially designed nutritional icons that help consumers make better and more informed choices for their lifestyles. Safeway is launching this initiative in California with a nationwide phase-in to incorporate appropriate food products with the newly developed healthy eating icons. Initiatives also include the expansion of Safeway's ready to eat "Eating Right" product line; integration of natural/organic food products in California store aisles and the introduction of Safeway's organic product line marketed as "O" Organics in its stores; testing healthier choices at check-out stands; partnership with Dean Ornish, MD, and Director of the non-profit Preventive Medicine Research Institute; and conducting nutrition/healthier eating summits and forums to help combat obesity and other health issues.
CocoaVia Heart Healthy Snacks Introduced By Mars
CocoaVia is a new line of heart-healthy snacks that combines real chocolate pleasure with ingredients formulated to promote a healthy heart. Ingredients in CocoaVia can significantly reduce LDL or "bad" cholesterol levels and promote healthy circulation to maintain heart health. CocoaVia is the only product that contains a patented blend of heart-healthy cocoa flavanols and cholesterol-lowering plant sterols from soy. The new line of snacks also is fortified with calcium and a mix of heart-healthy nutrients including folic acid, vitamins B-6, B-12, C and E. CocoaVia is made by Mars Nutrition for Health & Well-Being, a new division of Mars, Inc., makers of renowned chocolate brands.
Gillette Fushion Offers Revolutionary Wet Shaving Systems For Men
The Gillette Company has launched Gillette Fushion and Gillette Fushion Power, revolutionary new wet shaving systems for men and the world's first razors to feature advanced technology on the front and on the back of the blade cartridge. Both shaving systems feature a breakthrough 5-blade Shaving Surface technology on the front of the cartridge, resulting in less irritation and more comfort. The Precision Trimmer blade, a single blade on the back of the cartridge, allows men to easily trim sideburns, shave under the nose and shape facial hair with control and precision. The Gillette Fushion brand will be supported by print, radio, television and Internet advertising; in-store promotions; and point-of-sale displays. The Company will also be launching a new line of Hydrating Shave Gels and After-Shaves that are specially formulated to work in tandem with the new shaving systems. Both the Gillette Fushion razors and accompanying shaving products will be available in first quarter of 2006.
Nintendo To Launch 'Revolution' Wireless Controller
Nintendo unveiled the controller for its next home video game console, code-named Revolution. The one-handed wireless controller, senses motion, depth, positioning and targeting and controls characters on the television screen with controller movements. The controller can be joined to a second analog unit for more traditional control, and to give gamers an unprecedented sense of immersion, particularly in 3-D environments.
Garmin Introduces nuvi Personal Travel Assistant
Garmin International has introduced the nuvi, a Personal Travel Assistant that combines a GPS navigator, language translator and travel guide capability, an MP3 player, an audio book player, a currency and measurement converter, a world clock, and a digital photo organizer, all in one slim, sleek, and easy-to-use device.
"The nuvi represents the pinnacle in integrated consumer electronics for travelers," said Gary Kelley, Garmin's Vice President of Marketing. "With its amazing array of features, the nuvi makes traveling easier and ore enjoyable.
Hardy Wine Of Australia Adds Two New 'Red' Blends
Hardy Stamp of Australia, which offers one of Australia's most popular, easy to drink selections of wines at affordable prices, has added two new blends two its line-up: a Shiraz Cabernet Sauvignon and a Shiraz Grenache. "Blending Shiraz with other varieties has been a long-standing tradition in Australia," said Sally Osborne, Marketing Director for Hardys Stamp of Australia. Both wines are available nationally for a suggested retail price of $6.99. Hardys Stamp of Australia is imported to the United States by Pacific Wine Partners, a Constellation Wines U.S. Company.
Tequila Cazadores Blanco & Anejo Introduced
Tequila Cazadores is currently celebrating a unique cultural exchange tour that educates U.S. consumers about Mexican culture and heritage and in the process, introduces two new products, Cazadores Anejo and Cazadores Blanco. Tequila Cazadores is rolling out the products in an 11-state tour, "Las Chicas Cazadores," authentic brand ambassadors from Jalisco, Mexico. Through a blend of Mariachi music, traditional costumes, and authentic dances, Las Chicas Cazadores illustrate how Tequila Cazadores reflects the rich heritage and history of Mexico. "Key traditions and festivals often incorporate Tequila Cazadores as part of the festivities in toasts and special drinks," said Antonio Pujala, Senior Marketing Manager for the House of Tequila Cazadores.
Dyson's New Animal Vacuum Simplifies Life For Pet Owners
Dyson's new DC15 Animal vacuum with The Ball ™ technology, simplifies life for pet owners making it easier to remove dirt, allergens and pet hair from carpets, floors and upholstery by completely changing the way they vacuum. The DC15 Animal transforms vacuuming by removing the rear wheels found in traditional vacuums and replacing them with a single ball, which facilitates smooth, effortless, maneuvering around nay object in the home. The fluidity achieved with The Ball means that you don't use your entire body to steer, resulting in a much less strenuous vacuuming experience. The DC15 also comes with tools specifically designed to clean up after your pet.
Muir Glen Debuts Organic Soups
Muir Glen has introduced Organic Soups in five natural flavors: Hearty Tomato, Garden Vegetable, Savory Lentil, Classic Minestrone and Homestyle Split Pea. The certified USDA organic soups are made with the finest organic ingredients including real Muir Glen Tomatoes. According to the company, the organic soup category is expected to grow by double-digits over the next five years, as more consumers seek out wholesome, convenient options to conventional soups. Superior flavor and the best ingredients continue to be paramount for quality-conscious organic consumers.
Sara Lee Food & Beverage Appoints Feil Sr. V.P. & Chief Mktg. Officer
Sara Lee Food & Beverage has appointed Kim Feil as Senior Vice President and Chief Marketing Officer to lead all marketing efforts for the company's retail brands in North America, including Sara Lee, Jimmy Dean, Hillshire Farm, Ball Park and Senseo. With m ore than 20 years of experience, Feil joins Sara Lee Food & Beverage from Kimberly-Clark where she served as Vice President and Senior Marketing Officer for its North Atlantic businesses. She has also held marketing, sales and strategic planning positions with Cadbury Schweppes and Pepsico.
Sony Names J. Tretton Co-COO, EVP. Sales & Mktg. NA
Sony Computer Entertainment America has named Jack Tretton Co-COO and Executive Vice President, Sales and Marketing for the North American division. Since joining Sony Computer Entertainment in 1995, Tretton has worked vigorously to make all PlayStation platforms best sellers in North America. In his new position, Tretton will be responsible for managing and continuing to develop the PlayStation brand and corresponding product family in North America, along with an internal marketing team of close to 80 people.
Nickelodeon Promotes Mktg. Execs. Driscoll & Elchoness
Nickelodeon has promoted Karen Driscoll to Senior Vice President, Marketing and Strategic Planning and Lauren Elchoness to Vice President, On-Air and Off-Channel Promotions Marketing. The announcement was made by Pam Kaufman, Executive Vice President, Marketing and Worldwide Promotions, Nickelodeon, to whom they will both report. As Senior Vice President, Driscoll, will direct the brand management of Nickelodeon and Nick Jr. brands. Elchoness will maintain responsibility for the strategic development and execution of all Nickelodeon on- and off-channel promotions as well as direct ad sales promotions marketing efforts.
Royal Caribbean Appoints Norsworthy Sr. V.P. Mktg.
Royal Caribbean has appointed Alice Norsworthy Senior Vice President of Marketing, responsible for all aspects of the cruise line's marketing program. Norsworthy was previously Sr. V.P. of Business Integration, Products & Services at Walt Disney World, where she was responsible for the development of new products and services for the Walt Disney World Resorts.
Safeway Names J. White Sr. V.P. Corp. Brands
Safeway Inc. has appointed James White as Senior Vice President, Corporate Brands. White comes to Safeway from the Gillette Company where he spent three years as Senior Vice President for Business Development, NA. Prior to Gillette, White spent 15 years at Nestle Purina Petcare and prior to this, he held marketing and sales development positions at Coca-Cola Foods.
Alcan Composites Names Cooper Pres. PMU Display & Graphic Arts
Alcan Composites has named Brendan Cooper, President PMU Display & Graphic Arts Americas. Cooper joined the Alcan Composites Business Unit in February 2005 as Director Business Development Americas.
Grabb-It Handles Are New Promotional Tool
Grabb-It, Inc., has developed a new promotional tool, which is a paperboard device that locks the grips of plastic merchandise bags together into a convenient and comfortable handle and literally puts the branding message into the consumers' hands.
"Grabb-It handles offer a tremendous range of benefits to consumers, retailers and advertisers," said Carl Truly, President of Grabb-It. "In -store results have proven that Grabb-It is not only a much -appreciated convenience that grocers can provide to their shoppers, but also a totally new way for marketers to put their promotional messages and coupons literally into the hands of consumers."
For more information on Grabb-It handles, contact Grabb-It, Inc., (Tel) 877-447-2248, (Web site) www.grab-it.com
Prism Design Names D. Nazzaro As Sr. Designer
Prism Design, a Phoenix, AZ-based provider of exhibits, graphics and show services, has appointed Drew Nazzaro as Senior Trade Show Exhibit Designer. His extensive portfolio includes exhibits for GTE, Honeywell, Grumman Boats, Eveready and Hughes.
Mark Bric Offers The SnapUp-MP
Mark Bric offers the SnapUp-MP, designed for full-mural graphics. The Mark Bric SnapUp®-MP features magnetically mounted channel bars that pop into place instantly providing great support for dynamic, full-wrap, seamless graphics. The Snap-UP-MP with round-tube, fully cross-braced and locked aluminum construction comes in 4 standard curved floor models (10ft., 8ft., 6 ft., or 3ft.) plus 2 cylindrical tower models (7ft. and 10ft.). For more information, contact Mark Bric Display Corp., 4740 Chudoba Parkway, Prince George, Va. 23875; (Web site) www.markbric.com
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