Schylling Toys are being shown in this 4-sided spinner display constructed from slatwall and metal. Laser cut metal shelves and custom prongs are used to merchandise the toys. The slatwall design allows for flexibility and versatility for placement of the shelves. A large die cut sign is featured at the top of the display promoting Schylling Toy Classics.
This display attracts consumers and allows for a variety and wide selection of toys that can be displayed on prongs or on shelves. Schylling Toy’s product line ranges from diecast vehicles to action figures,construction toy kits, arts and crafts, dolls and accessories, science kits and outdoor toys. This Schylling Toy Display was created by Nashville Display, (www.nashvilledisplay.com), a Lebanon, TN-based point-of-purchase display firm.
Sony Displays PlayStation Move
Sony Computer Entertainment America has released PlayStation Move, now available exclusively for the PlayStation3. PlayStation Move fuses realistic, high-definition gaming along with accurate and easy-to-use controls. ‘PlayStation Move Headquarters’ stores in San Francisco, New York, Los Angeles and Chicago and mall tours in San Francisco, New York, Los Angeles, Atlanta, Houston, DC will provide demonstrations for those looking to experience PlayStation Move or try PlayStation Move games.
JAGTAG Powers Jack Daniel's ‘Back Jack’ Campaign
JAGTAG is powering the “Back Jack” mobile marketing campaign in a petition drive to make Jack Daniel’s birthday a national holiday. JAGTAG mobile barcodes are featured throughout the campaign on in-store signage, as well as Jack Daniel’s campaign banners and promotional pins used by the “Back Jack” tour bus when it visits 10 cities, en route to the U.S. Congress in Washington, D.C.
Consumers can snap and send a photo of the Jack Daniel's branded JAGTAGs with any camera phone to receive the official campaign video and see how many others have signed the petition, updated in real-time by JAGTAG’s API. To ensure all content reaches the proper audience, JAGTAG's age-verification technology is seamlessly integrated in the campaign.
“For our ‘Back Jack’ initiative, we wanted to engage fans nationwide to join our petition drive and add their signatures, and JAGTAG’s technology enabled us to reach the largest mobile audience possible,” said Jennifer Powell, U.S. Brand Manager for Jack Daniel’s. (Web site) www.jagtag.com
Sutter Home Family Vineyards Donates To Breast Cancer
Sutter Home Family Vineyards is committed to supporting breast cancer research through its consumer-driven Capsules for Hope® program and has donated more than $800,000 toward breast cancer awareness. Capsules for Hope encourages Sutter Home consumers to mail in capsules from any bottle of Sutter Home wine in the 750ml or 1.5L size, and the winery will donate $1 for every foil capsule received to City of Hope, one of the nation’s leading cancer research, treatment and education centers . Sutter Home provides postage-paid, pre-addressed envelopes at special in-store displays for consumers to send in collected capsules. (Web site) www.sutterhome.com
Campbell Encourages Shoppers To ‘Try Something New’
Campbell Soup is encouraging people to try something new. Consumers can log onto www.trycampbellsoup.com for a chance to win up to $25,000. One hundred additional winners will receive $1,000. In addition, everyone that visits the Web site can download $5 worth of coupons to make it easier than ever to try any of the new look Campbell’s soups.
Lisa Walker, VP, Campbell’s Condensed soups, said, “We’re going to reintroduce people to our condensed soups and give them the opportunity to try something they’ve always wanted to do.” In support of the campaign, shelf signage in poultry, dairy and bread departments will help get shoppers in the soup aisle, where super-sized floor graphics will complement new shelving.
Build-A-Bear Workshop Transforms Stores
Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, will transform stores into enchanted palaces where Guests can experience fairytale-themed furry fun. Every Guest who visits a store will receive a free crown. After reciting the royal promise, Guests will be ready to start a friendship adventure with new limited edition stuffed animals and dress them in high style. The enchanted fun continues at home when Guests bring new friends to life online at buildabearville.com, the company’s virtual world.
“Build-A-Bear Workshop has always been a magical place for families where imagination comes to life,” said Maxine Clark, Build-A-Bear Workshop CEO. “Our whimsical furry friends, enchanted store experience, and online fairytale-themed adventure provide our Guests with endless ways to play happily ever after.”
FAO Schwarz Opens 10 Pop-Up Stores For Christmas Season
FAO Schwarz announced plans to open approximately 10 pop-up stores for the 2010 Christmas season, bringing enchanting toys from the iconic retailer to some of the most well-known shopping locations throughout the country. "FAO Schwarz has a long history of creating holiday memories for kids of all ages, and by opening these stores for the Christmas season, we are proud to introduce a whole new generation of kids to this beloved brand," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc., which acquired the exclusive rights to operate the FAO Schwarz brand. "These stores will offer a distinct collection of the exclusive toys and specialty brands found in our flagship store in New York City."
Upon entering these approximately 2,500-square-foot stores, customers will be drawn to vivid displays and in-store signage in rich shades of red, lending an element of distinction and holiday spirit to these seasonal shops. High-quality plush is featured prominently in the windows and at the front of the store, including Gentle Giant Elephant and Zebra, both FAO Schwarz exclusives. The FAO Schwarz pop-up stores will also offer a selection of the classic toys FAO Schwarz is known for as well as collectible ornaments and branded gifts.
City Sports Teams With SCVNGR For In-Store Rewards
City Sports fans can start unlocking rewards -- including a free City Sports T-shirt, by completing in-store challenges on SCVNGR, the social game all about going places, doing challenges and earning points and rewards. Individuals can play SCVNGR anywhere in the US via the free SCVNGR app for iPhone and Android phones. SCVNGR is all about people being able to do fun stuff at their favorite places, earn points and redeem the points immediately for any reward that place offers. SCVNGR rewards will come to all 17 City Sports retail stores in Boston, Providence, New York, Washington D.C., Philadelphia, Baltimore and Atlanta.
"City Sports' mission has always been to create a fun and exciting atmosphere for customers," said Michael Mosca, Executive Vice President of Merchandising at City Sports. "Our partnership with SCVNGR will help to increase the engagement of the customer with City Sports inside and outside of the store."
Rayovac Brand Leads Industry In Developing 100% Paper Packaging
In an effort to address consumers' increasing interest in and demand for eco-friendly products and packaging, Rayovac created the 100% paper package which completely eliminates plastic PVC with the removal of the plastic blister. The redesign features a sleek, more compact paperboard package which delivers the additional dual benefits of a significant reduction in case volume and increased number of packages per case. This increased packing efficiency yields, on average, an impressive 123% more products
per pallet.
The new all-paper package is featured on both Rayovac alkaline batteries (AA-6, AAA-6, 9V-2) and the brand's Platinum rechargeable line (AA-4, AAA-4). The all-paper alkaline packages are available exclusively at Walmart while the 100% paper package rechargeables are available at Walmart along with other key retailers. With the introduction of the new packaging, the brand's cube utilization score, a key measure in Walmart's sustainability scorecard, has improved by an impressive 80 percent. The unique structural packaging design translates to tangible sustainability results including substantial case reduction and increased packages per case.
"We leveraged our expertise in packaging design and technology to develop a sustainable package solution that not only provides tremendous green benefits but maximizes product visibility," said Kent Klagos, Division Vice President for Rayovac marketing. "We're proud to be the first battery manufacturer to bring 100% paper packaging to the check-out aisle at Walmart."
Simmons Launches In-Store QR Tags
Simmons Bedding has launched an in-store QR (Quick Response) tagging application aimed at simplifying the buying process for consumers as they shop for mattresses and bedding. Consumers will find QR tags at JCPenney stores for mattresses from Simmons’ new Beautyrest line. QR tags are small barcode-like visuals that may be scanned by smart phones. When consumers scan the QR tag for a Beautyrest mattress, they receive access to a 3-D construction rendering of that particular Beautyrest model. In addition, tag users will have the option to play a Beautyrest video. Simmons Exec. VP Marketing, Tim Oakhill, said, “Simmons’ tradition of innovation is influencing how consumers use point-of-sale materials to make an educated bedding purchase.”
Walgreens & Dr. Oz Partner On Flu Prevention Campaign
Walgreens and “The Dr. Oz Show,” the popular nationally-syndicated daily talk show featuring Dr. Mehmet Oz, have teamed up to educate the public about the importance of flu prevention. The partnership includes a number of in-store elements and media integrations.
In-store collateral featuring Dr. Oz provides information about fighting the flu and encourages people to “Arm Yourself for the Ones You Love,” the tagline for Walgreens’ flu shot campaign. The signage will appear in all of the more than 7,500 Walgreens stores nationwide. Additionally, select Walgreens prescriptions will include co-branded flu prevention tips for consumers, from “The Dr. Oz Show” and Walgreens. “We’re proud to work with ‘The Dr. Oz Show’ to keep America healthy throughout an unpredictable flu season,” said Kim Feil, Walgreens Chief Marketing Officer.
REI, National Outdoor Retailer, To Open First NYC Location In Historic Puck Building
Recreational Equipment, Inc. (REI), a national retailer providing quality outdoor gear and clothing, plans to open its first New York City location in the fall of 2011. The 39,000-square-foot Manhattan store will serve customers on three floors and offer the top brands of gear and apparel for a variety of outdoor activities, including camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel. The store will also house bike services on two levels - a quick repair concierge and a full-service bike shop.
REI is more than a retail store - it also serves as a resource for information on how to enjoy the outdoors and where to go. In addition to classes held in the Manhattan store, REI's Outdoor School will offer locals a variety of outdoor recreation opportunities ranging from daylong instruction to weekend getaways. (Web site) www.rei.com
Adora™ First Calcium & Vitamin D Supplement In All-Natural Chocolate Launches At CVS/pharmacy And Whole Foods
With the launch of the new Adora™ Calcium & Vitamin D Supplement in rich, premium, all-natural chocolate, women now have a tasty, indulgent treat to look forward to at only 30 calories per serving. The proprietary Adora formula, developed by Thompson Brands, a renowned chocolatier with a legacy dating back to 1879, meets women's daily health needs while satiating chocolate cravings.
"After a great deal of research, we have perfected the formula for a delicious tasting calcium and vitamin D supplement that is made from all-natural premium chocolate," said Gene Dunkin, CEO of Thompson Brands.
Each chocolate Adora disk provides up to 50 percent of the daily value of calcium plus vitamin D3 and magnesium for optimal absorption, supporting total body health through a variety of life stages. Adora Calcium & Vitamin D Supplement is available in creamy milk chocolate and rich dark chocolate and can be found nationally at CVS/pharmacy stores, Whole Foods and other fine retailers.
Adidas Moves Pulse Fragrance Duo Debuts
Adidas Moves Pulse is a dynamic new fragrance duo for men and women who enjoy staying active and experiencing each day to the fullest. Adidas Moves Pulse him is a fresh, spicy, woody fougere fragrance. Top notes of Yuzu leaves and bursts of Watermint join the stimulating aroma of Coriander. Mid-notes of Violet leaves, Artemisia and Vetiver capture a fresh, dynamic heart of invigorating freshness. Finally, rich base scents of warm, woody Cedar and sun-drenched Woods are wrapped in the masculine magnetism of Musk. Adidas Moves Pulse her is a vibrant, floral, fruity fragrance. It opens with a refreshing burst of Pink Lady Apple, Blood Orange and Mirabelle Plum top notes. Then, the feminine fragrance unfolds to reveal a delicate floral heart of Indigo Violet, sweet Freesia and Night Jasmine, before moving into a warm, sensual base of sexy skin Musk and creamy Woods. The Adidas Moves Pulse fragrance duo is available at most mass merchandisers and drug stores nationwide.
Oakley Innovation Achieves Unrivaled 3D Eyewear
Oakley has engineered innovative new 3D eyewear that both complements and optimizes the technology used in the majority of 3D movie theaters around the world. The company's proprietary frame innovations have been combined with lens technologies that will maximize the 3D experience with an unrivaled level of performance. Taking advantage of Oakley's new HDO-3D™ technology, premium editions in the new line will be the first 3D eyewear on Earth with optically correct lenses. Oakley 3D eyewear will be available prior to the 2010 holiday season. It will initially be sold through premium optical distribution channels in the U.S., followed by a global launch in 2011.
VIZIO Launches 7" Portable TV
VIZIO has introduced its 7" Edge Lit Razor LED LCD Portable TV. With an 800x480 widescreen high resolution Razor LED panel, an integrated antenna, and a sleek design of less than 1" thick, consumers now have the perfect entertainment for tailgating, around the house, or away from home with a brilliant, LED high-resolution picture. The Edge Lit Razor LED LCD Portable TV launch is the first handheld sized TV to include an LED panel, delivering a brighter picture, more vibrant images, high resolution, better contrast, richer colors and a slimmer design.
New Trex Outdoor Furniture Collection Combines Style And Comfort With Durability
Trex Company, the nation's largest manufacturer of wood-alternative decking, railing, fencing and trim products, has entered into a licensing agreement with Syracuse, Ind.-based Poly-Wood, Inc., to develop and market stylish and comfortable outdoor living furniture. The Trex® Outdoor Furniture collection will include 26 exclusive designs across four different product lines to complement low-maintenance and eco-friendly Trex outdoor living spaces. The introductory Trex Outdoor Furniture collection will include seating options like Adirondack chairs, ottomans, settees, sofas and chaise lounges, as well as coffee tables, side tables and dining sets. Each piece will be available in six distinctive colors that may be mixed and matched with Trex Transcend® decking and railing for a completely customized outdoor living space. The line will boast Trex's signature curved look, thermoformed contours and generous seat widths, as well as cushions and pillows in a range of Sunbrella® fabrics.
New Do-It-Yourself Headlight Restoration Kit From SYLVANIA Greatly Enhances Visibility
The all-new Headlight Restoration Kit from SYLVANIA, a world leader in automotive lighting, was designed to remove thousands of miles of damage and restore headlight lenses to provide durable and like-new performance in light output, thereby improving driver visibility and improving safety. The Headlight Restoration Kit from SYLVANIA restores clarity and removes the hazy yellow appearance on headlight lenses, plus it provides a UV Block Clear Coat, which protects headlights from UV rays, the number one reason headlights become dangerous. After use, motorists should see a significant improvement as the product enables up to three times more light to shine on the road.
Joe Verbanic, Marketing Manager for SYLVANIA Automotive Lighting, said, "Restoring headlights is a quick and easy fix to a potentially dangerous problem. Plus it only costs about $25 to restore them, whereas replacing them can cost upwards of $300."
dB Logic Debuts First Headphones And Earphones With Healthy-Listening Technology
Combining superior sound, style and comfort with healthy listening, dB Logic has made available the world's first family of no-battery-required, ultra-low distortion sound pressure level limiting headphones and earphones for teens and adults. dB Logic's headphones and earphones with SPL2™ technology help protect users from long-term hearing damage. In addition, the company is also launching "dB Logic for Kids," the first family of high-sound-quality headphones with SPL2 technology designed for children. dB Logic headphones and earphones for adults and dB Logic for Kids will be available in early November from selected retailers.
MODUS Watches Make Consumer Debut
MODUS, the watch brand uniting traditional style with modern edge, has unveiled its inaugural collection of fashion forward yet classic and accessible timepieces for every occasion. MODUS' introductory collection is comprised of five unique watch lines - sport, automatic, dress, fashion, and fashion digital, enabling savvy male and female consumers to find an accessible design that fits every mood, interest, hobby, occasion, profession and lifestyle.
Mark Schatten, VP Sales and Marketing, Santorinos Watch Group, said, "MODUS takes the young, fresh, modern and edgy accessories available today, and marries them with tradition, classic style, timeless design and premium function. And most importantly to today's consumer, it's a watch that's accessible to anyone."
Payless Launches New Beauty Line
Women can now turn to Payless ShoeSource to fully complete their signature style from head to toe with the introduction of the Payless beauty line. Well known for on-trend and affordable footwear and accessories, the Payless beauty launch now extends the brand's mission of "democratizing fashion" to the beauty products category. The Payless beauty line launches in 1,500 stores under two brand names, Unforgettable Moments™ and Zoe & Zac™ Naturals, and includes a range of fragrances, makeup and body items such as signature scents; lotions, creams and butters for body, hands and feet; as well as color for eyes, lips, nails and face. Like all Payless products, the new beauty collection is available at a great price -- as low as $2.99 an item -- with nearly 90 percent of the line available for under $10 an item. The Payless beauty collection will be refreshed seasonally to reflect the latest trends and colors. The Fall/Winter 2010 Payless Beauty items are available in select Payless stores.
Romano's Macaroni Grill Frozen Entrées For Two Introduced
Responding to consumer demand for premium-quality two-serving frozen entrées that offer variety, General Mills introduces Romano's Macaroni Grill frozen entrées. The easy-to-prepare dinners for two go from freezer to table in just 12 minutes. Romano's Macaroni Grill frozen entrees will be available in grocers' freezers nationwide.
Gabrielle Wesley, Marketing Manager, General Mills, said, "With Romano's Macaroni Grill frozen entrées, you can put your favorite Italian dishes on the table in minutes, and you can feel good about the high quality, all natural ingredients."
New Flexitol Blistop Helps Prevent Blisters
Blistop is the first blister prevention spray that works to protect the skin from friction by creating an invisible layer of film when sprayed directly on the foot. Blistop creates a water-resistant, second skin that stays in place, does not rub off or leave a residue in the shoe. The technology is similar to that used in liquid bandages and Blistop is micro-aerated, so it keeps moisture out but still allows the skin to breathe.
"Just because it's fashionable doesn't mean it has to be uncomfortable. For those situations women should have a product that's quick, easy and will prevent a blister from forming in the first place," said John Swigert, vice president of Eulactol USA and makers of new blister prevention spray, Blistop. "After the blister has formed there's not much you can do except damage control so prevention is key."
Chestal Natural Cough Syrup Launches
Launching now in national pharmacy chains is Chestal®, a natural cough syrup free of dextromethorphan, from Boiron, a world leader in homeopathic medicines. This introduction comes on the heels of the success of Chestal's counterpart, Children's Chestal®, which was launched two years ago amid concerns over the safety of other active cough syrup ingredients for small children. Neither Chestal nor Children's Chestal carry a risk of abuse, drug interaction or overdose, and both are safe for everyone in the household.
Cream of Wheat® Introduces Cinnabon® Instant Hot Cereal
B&G Foods and FOCUS Brands have introduced Cream of Wheat® Cinnabon® instant hot cereal, a combination of the convenience and high nutritional content of Cream of Wheat with the unmistakable crave appeal and aroma of Cinnabon's legendary cinnamon rolls. "This relationship illustrates a unique opportunity for Cream of Wheat in that it allows us to utilize the brand and flavor equity of Cinnabon to provide consumers an exciting new product that we are confident will be a success," said David Wenner, President and CEO of B&G Foods, marketer of Cream of Wheat. The launch of Cream of Wheat® Cinnabon® instant hot cereal will be supported through a host of strategic marketing programs including social media interaction combined with retail events, couponing and advertising.
Jones Soda Revamps WhoopAss™ Energy Drink
Jones Soda Co, a leader in the premium soda category known for its unique branding and innovative marketing, is re-launching its WhoopAss Energy Drink®. In a move that aims to take the beverage to rough, tough category contender among America's $5.4 billion energy drink industry, the reworked WhoopAss features all new edgy packaging, functional new ingredients that boost energy and provide muscle recovery, as well as an updated flavor profile and color. The new WhoopAss comes in a tall, all-black 16-oz. aluminum can featuring a gritty red and grey Iron Cross graphic, a popular symbol among the skate, surf and mixed martial arts culture, which are key demographics for WhoopAss. The updated WhoopAss contains the antioxidant power of 2.5 servings of vegetables, and will provide users with an energy boost while also promoting muscle recovery. The flavor itself has gone from tart and sweet to an exotic, subtle fruit flavor with notes of dragon fruit. New WhoopAss will be readily available on convenience and grocery store shelves.
Olivari® Mediterranean Olive Oil Debuts With Exclusive Pop-Up Pour Spout
Olivari® Mediterranean Olive Oil recently hit store shelves, making it easier for consumers to use and pour. Olivari® is the only olive oil that features an exclusive pop-up pourer. Upon opening the cap, cooks, hosts and casual olive oil users will find a built-in pour spout that allows for easy and even pouring, drizzling and finishing. And when consumers are done, their olive oil can be stored with security too. The pop-up pourer retracts back into the bottle when re-capped to help ensure fresh taste every time.
"So many people think of olive oil as a commodity item, but Olivari® Mediterranean Olive Oil offers more for consumers," said Eryn Balch, marketing manager for Olivari®. "Our exclusive pop-up pour spout makes it easier to use and enjoy." Olivari® Mediterranean Olive Oil is available in three varieties - extra virgin, classic and extra light taste - and can be found at Walmart Supercenters nationwide and retailers throughout the New England area.
Rubbermaid's New Reveal Spray Mop Helps Consumers Clean Better While Saving Money
Newell Rubbermaid has launched the Rubbermaid Reveal™ Microfiber Spray Mop, which helps consumers reduce waste and save money, while cleaning floors better. Traditional spray mops aren't economical or environmentally-friendly, due to costly disposable replacement pads and cleaning solutions. The Rubbermaid Reveal Microfiber Spray Mop features a reusable microfiber pad that cleans deeply and allows users to choose and mix their own cleaning solution -- or even use water alone. The Rubbermaid Reveal spray bottle is refillable -- allowing users to choose and mix their own cleaning solutions for various floor types. The reusable microfiber pad is machine washable so it can be used up to 100 times and the mop requires no batteries. The Rubbermaid Reveal Microfiber spray mop is now available at leading retailers, including Target, The Home Depot and select Walmart locations. Additional accessories include extra microfiber pads and additional refill bottles.
Southern Wine & Spirits Appoints George Fisher SVP, National Off-Premise Accounts
Southern Wine & Spirits of America has appointed George Fisher to Senior Vice President, National Off-Premise Accounts, a newly created national position. Fisher comes to Southern with over 30 years of experience most recently as Vice President of Franchise Development for Pepsi. Prior to this position, Fisher served as Vice President of Wal-Mart Sales for Pepsi-Co.
Dell Names Karen Quintos CMO
Dell has appointed Karen Quintos, a marketing executive at Dell for more than 10 years, senior vice president and Chief Marketing Officer, reporting to Michael Dell, chairman and CEO. "Karen's success at Dell has come from her tremendous focus on our customers and her strong understanding of our commercial IT solutions," said Michael Dell, chairman and CEO of Dell. "She is a world-class marketing professional and one of our most inspired and engaging leaders, and we are pleased to welcome her to our executive leadership team."
Canadian Tire Retools For Growth
Canadian Tire Corporation has aligned operations and senior leadership to execute the Company's growth strategy announced earlier this year. "Today's changes are critical to the evolution of Canadian Tire as a customer-centred, performance-driven company," said Stephen Wetmore, President and CEO. Mike Arnett has been promoted to Executive Vice President of Canadian Tire Corporation with expanded responsibilities for company-wide strategic marketing, including the roll-out of the new customer centric retailing and loyalty programs, and brand stewardship. Arnett remains President of Canadian Tire Retail. Glenn Butt has been promoted to Executive Vice President, Customer Experience and Automotive - responsible for the in-store customer experience and store operations at Canadian Tire, leading the Company's integrated automotive business and overseeing the Company's relationship with its 482 entrepreneurial Dealers across the country.
Cynthia Nicholson Named EVP & CMO Equinox Fitness Clubs
Equinox Fitness Clubs, a brand leader across the fitness, yoga and lifestyle categories, has named Cynthia Nicholson, former CMO of PepsiCo North America, as Executive Vice President and Chief Marketing Officer, responsible for helping the company advance its strategy to become a global lifestyle brand. Nicholson has two decades of experience launching, building and marketing consumer brands, with responsibility for over 35 brands during her tenure as CMO of Pepsi.
Dwayne Chambers Joins Krispy Kreme As CMO
Krispy Kreme Doughnuts has appointed marketing veteran Dwayne Chambers as the Company's Senior Vice President and Chief Marketing Officer. Chambers comes to the Company from Fuddruckers, where he headed their marketing efforts as Senior Vice President of Marketing and Brand Development. He has also served as a senior marketing officer with such national brands as Sonic, Red Robin and Noodles & Company.
"After an extensive nationwide search, we are extremely excited to have found Dwayne Chambers, a top-level marketing executive," said Jim Morgan, Krispy Kreme's president and ceo. "Dwayne has the broad QSR marketing experience and brand development expertise to help us take our brand to the next level."
Green Plug Names Graeme Finlayson VP Sales And Marketing
Green Plug has named semiconductor industry veteran Graeme Finlayson as vice president of Sales and Marketing. Finlayson's semiconductor industry experience spans three decades and two continents, most recently with Accent S.P.A., Imagination Technologies, Ltd., Starcore, LLC, and Ceva Technologies. At Green Plug, Finlayson will develop IP licensing relationships with chipmakers and work with consumer electronics manufacturers to expand deployment of the company's Greenwire™ multi-function physical layer technology and Greentalk™ digital power protocol - the key components of the Green Plug Power System.
U.S. Display Group Acquires Permanent Division
U.S. Display Group (Newark, NJ) has acquired GPS Associates, LLC, a leading supplier of permanent point-of-purchase display products and services. Greg Dugan, U.S. Display Division General Manager, said, "We are now able to offer our current and prospective clients virtually any type of POP solution, and have significantly expanded our design and execution competencies in the process." (Web site) www.usdisplaygroup.com
Prospect Media First Flavor's Taster Systems
www.prospectmedia.com has become First Flavor's exclusive Canadian sales representative for the Peel 'n Taste® sensory sampling system. This innovative and cost-effective sampling system provides consumers with a sensory sampling experience via flavour strips that replicate a brand's taste and aroma. Prospect Media will leverage its expertise to provide Canadian marketers with a variety of options incorporating the Peel 'n Taste® system. Peel 'n Taste® can be delivered with a diverse range of media products including door hang cards, magazines, direct mail, at shelf, on-pack, or as part of an event. (Web site) www.firstflavor.com
Schawk Promotes Retail Marketing Executives
Schawk, a leading provider of brand point management services, has promoted Mike Lemon to senior vice president, global strategy and operations for Schawk Retail Marketing business. In his new role, Lemon is charged with strategic positioning and marketing, overseeing all global photo studio operations, as well as identifying business development opportunities. Frank Tartaglia has been promoted to senior vice president of creative development. Tartaglia is charged with articulating the unit's creative vision and delivering world-class creative to Schawk's retail clients. (Web site) www.schawk.com
3D Expressions Introduces 3D holograms
3D Expressions has introduced 3D holograms that will provide marketers with new display capabilities. These free standing “touchable,” holograms (not to be confused with projection systems) will allow consumers to see---and “try to touch and feel” the 3D graphic image on a counter, end cap, or window display. These holographic images can work in a variety of sizes from four inches to two feet. “This as a way to effectively engage in-store shoppers,” said David Miller, EVP, Marketing, 3D Expressions. For more information, contact 3D Expressions; (Tel) 760-593-7290. (Web site) www.3dexpressions.net
Stratacacche enVu Launches enSpire
enVu, an interactive media advertising company based in New York City and wholly-owned subsidiary of Stratacache, has launched enSpireTM, which uses immersive gestural interactive projection technology to display digital advertising on the floor while engaging consumers within key retail locations primarily in the Top 20 DMAs in the US. enSpire, which is already active in more than 80 locations, will soon be in more than 215 shopping malls. For more information, contact Stratacache; (Tel) 937-224-0485; (Web site) www.stratacache.com or (Web site) www.enVu.com
BrightSign Introduces HD210w and HD1010w Digital Sign Controllers With Built-In Wi-Fi
BrightSign, specializing in digital signage solutions, has introduced the HD210w and the HD1010w, two new solid-state media controllers with built-in Wi-Fi capabilities, primarily for the retail market. Designed to speed and simplify signage deployment, BrightSign's HD210w looping sign controller and HD1010w interactive sign controller can be connected to a wireless network without having to install cabling or an adaptor. The new media players are complete, ready-to-use high-definition signage solutions that include the hardware, software and the built-in Wi-Fi tools in a small but rugged steel enclosure that can be easily tucked out of sight. "The new Wi-Fi HD players were developed in response to customer requests for networking solutions that are more mobile and more versatile, primarily for the retail market," said Jeff Hastings, BrightSign CEO. "Our new models only require a simple power connection to run and can get content updates remotely. They save time and effort because they eliminate the need to run network cabling to spaces that normally don't have them." BrightSign's HD210w and HD1010w sign controllers both deliver simple looping playback of pristine, full HD video, images and audio as well as Wi-Fi networking for remote content updates. BrightSign's new HD210w and HD1010w digital sign controllers with built-in Wi-Fi are available begin shipping in October. For more information, sales@brightsign.biz, (Tel) 408-852-9263 in the USA and +44-1223-911842 internationally or visit; (Web site) www.brightsign.biz
Classic Exhibits has introduced SEGUE Hybrid Displays, upscale hybrid inline and island exhibits designed to enhance the dramatic effect of large graphics. SEGUE features graceful curves to elegantly display large format tension graphics. For more information, contact Classic Exhibits, 5675 SE International Way, Portland, OR 97222; (Web site) www.classicexhibits.com
Hill & Partners Creates Rental Booth For Cigar Company;s
Hill & Partners, a full-service tradeshow exhibit design firm, partnered with General Cigar Company, to create a custom rental exhibit in a footprint covering 80x100 sq. ft. for the recent International Premium Cigar & Pipe Retailers Association Convention & Trade Show. The creative team at Hill & Partners had designed a sophisticated booth for General Cigar complete with a new tailor-made structure built in the General Cigar Dominican factory. The exhibit also served to celebrate General Cigar’s 50th anniversary with a prominently displayed 50-year logo. Refreshments were served at “Café Macanudo” located in the center of the 8,000 square foot booth. (Web site) www.hillpartners.com
Nimlok Offers Fast Portable Modular Exhibit Systems
Nimlok has introduced new “fast solutions” portable modular exhibit systems. Among the many new product lines introduced is Pulse, a series of aluminum extrusion-based backwall exhibit systems. Pulse exhibits combine aluminum extrusion with pillowcase dye-sublimated graphics that offer a unique look and feel. In addition, an expanded number of new banner stands were introduced to compliment all Nimlok exhibit systems. For more information, contact Nimlok Company, 7240 Lehigh Ave., Niles, IL 60714; (Tel) 847-647-1012; (Web site) www.nimlok.com
Orbus Exhibit & Display Group Introduces 57 New Products
Orbus Exhibit & Display Group has added 57 new products to its line of tradeshow, exhibit and display products. The company expanded its Orbital Express Truss product line with 21 new kits including the Atlantis and Hercules lines. The company also introduced truss counters and podiums that coordinate with the new Orbital Express Truss kits. For more information, contact Orbus Exhibit & Display, 380 Veterans Parkway, Bolingbrook, IL 60440: (Tel) 773-486-5116; (Web site) www.orbusinc.com
Pizza Patron Celebrates Latin Independence With '200 Coupon Loteria'
Latin holiday Fiestas Patrias, had added significance since several Hispanic cultures celebrated 200 years of independence. In honor of the festivities, Pizza Patrón, the nation's number one Latin pizza brand, teamed with Pepsi to roll out a fun twist on the more than 200 year old Mexican game of chance - Lotería. Lotería is similar to Bingo, except it uses images on a deck of cards instead of plain numbers on round balls. The Pizza Patrón promotion featured a handout with break off pieces that emulate traditional Lotería cards. The cards could be used for a variety of discounts throughout the month of September, one per visit.
"The Lotería is a classic game that brings back very nostalgic memories for many Hispanics in the U.S.," said Andrew Gamm, Brand Director for Pizza Patrón. "This is the type of promotion that makes perfect sense for Pizza Patrón because it reinforces our brand's unique cultural position in the marketplace, and it is fun and accessible for all of our customers of every ethnicity." (Web site) www.pizzapatron.com
Red Mango Brings Back Pumpkn Spice
Red Mango, a fast growing retailer of all-natural nonfat frozen yogurt and fresh fruit smoothies, is welcoming the fall season with its signature fall flavor: Pumpkin Spice. For a limited time, now through the end of the year, Red Mango will offer Pumpkin Spice at participating stores nationwide along with its graham cracker crumb topping.
"Pumpkin Spice is the flavor everyone loves, and is back by popular demand," said Dan Kim, founder and chief concept officer of Red Mango, who developed the proprietary recipe. "We captured the essence of autumn in a cup, and the response was overwhelming. Pumpkin Spice achieves that perfect blend of pumpkin and cinnamon with the taste and aroma that signifies this time of year and welcomes the holiday season."
As the first-ever seasonal flavor to roll out nationwide at Red Mango, Pumpkin Spice also welcomed a record number of customers to stores. The sensation made way for a new objective at Red Mango to capture the taste of each season in a signature way the company could own. (Web site) www.redmangousa.com
Silestone Quartz Surfaces To Sponsor MoMA Exhibition Counter Space: Design And The Modern Kitchen
www.silestoneusa.com, the world leader in quartz surfacing, has sponsored Counter Space: Design and the Modern Kitchen at The Museum of Modern Art (MoMA) in New York. This exhibition takes a fascinating look at architectural modernism from the inside out, through the 20th century transformation of the kitchen. The exhibition will be on display.
"We are honored to sponsor this incredible exhibition and to partner for the first time with The Museum of Modern Art. The Silestone brand is synonymous with the sophisticated modern-day kitchen, and shares a deep appreciation for the important, ever-changing, role of this room in the home. We hope that Counter Space inspires visitors to consider kitchen design and its significance in a whole new light," said Lorenzo Marquez, VP of Marketing for Cosentino North America.
The partnership with MoMA is yet another highpoint in a significant year for Silestone's business, as its parent company Cosentino launches plans to significantly expand its presence in the U.S. in the next 12 months. "As our business continues to grow in North America, it's imperative to support architects and designers, and share an appreciation for our industry," said Marquez. "This educational exhibit provides a retrospective of kitchen design over the decades and prompts us to consider an exciting future of endless design possibilities." (Web site) www.moma.org
Source Marketing Acquires Think 360 Inc.
www.source-marketing.com, a member of the www.mdc-partners.com network, has acquired leading integrated marketing agency www.think360inc.com. The agency provides marketing strategy and implementation services for blue chip CPG clients including Heinz, Pepperidge Farm, Hain Celestial, Crayola, Tata Beverage Group and Unilever. Source's acquisition of Think 360 also includes subsidiary Antidote 360, which provides health and wellness marketing solutions, and will operate as a separate division in much the same way that Source's digital and social media division, Humongo, operates.
"Partnering with Source Marketing, and MDC Partners, gives us the ability to build scale quickly, deepen our digital and social media expertise, and accelerate the growth of Antidote 360," said Karen Koslow, who continues as President of Antidote 360, and now becomes Executive Vice President for Source Marketing. "We have a number of deep synergies with Source Marketing, as well shared philosophies and business practices, which is a win-win for both our clients and our employees." Derek Correia, CEO, Source Marketing, said, "Think 360 instantly expands our talent pool, and brings a wealth of expertise in packaged goods, shopper marketing, and research and insight-based decision making."
Knotice And Canon Transform In-Store Shopping With Mobile Marketing Solution
Knotice, a leading provider of direct digital marketing software and services, is helping Canon U.S.A. better engage shoppers throughout North America with an original, innovative mobile marketing program. The Knotice designed solution leverages the mobile Web and 2D bar code technology. Labels containing a Microsoft Tag 2D bar code are placed on select Canon product at leading retailers such as Best Buy and Staples. Consumers, or store associates, simply use a smartphone to scan a tag that launches a device-optimized mobile microsite. The site contains user-generated ratings and reviews, video product demonstrations, detailed product information, and more. Rather than promote mobile Web solutions that create competition solely on price, Canon wants to keep shoppers in store by blending the research and purchase phases of the retail experience.
"The goal is to create a great shopping - and buying - experience at the retail level," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We know consumers crave product details and information, and we want to prevent walk out in cases where consumers are seeking information in store but can't get it. Knotice was able to build, scale, and quickly deploy an effective solution that benefits Canon, our customers, and our retail partners."
(Web site) www.knotice.com
