Timberland Tabletop Display
This cost effective, branded seasonal display provided an impactful footwear message and a compact footprint to launch the SmartWool Footwear, specifically the Power Lounger product category. This display offered the flexibility of highlighting the footwear on slatwall or table top and also communicated the footwear message by the use of double-sided graphics and authentic footwear materials, such as actual laces. The Timberland Display was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, N.Y. 11553
(Web site) www.wlconcepts.com
Korbel Display Cross-Merchandises Champagne In Grocery Store Floral Depts.
The Korbel floral rack was designed to cross merchandise Korbel champagne in floral departments of grocery stores.
The display holds six cases of product, a quarter of which stand upright for brand recognition. Side panels and magazine/card racks are detachable for limited space. The rack has wheels for movement throughout the store.
The Korbel floral rack was produced by PriceWeber, a sales promotion agency based in Louisville, Kentucky.
Madagascar Toothpaste Powerwing Placed In Wal-Mart & Drug Chains
This one-piece corrugated power wing shipped packed with 24 or 48 tubes of Madagascar Wild Cherry Vanilla flavored toothpaste. Two different display sizes were designed to accommodate the smaller and larger pack-outs.
The power wing is constructed of 32 ECT B flute and is printed one-color flexo with 4-color spot mounted litho label. The attached header card easily pivots upward into position by way of incorporated flute wire. The displays were distributed to Wal-Mart and other food market and drug store chains.
The Madagascar Toothpaste Power Wing was produced by Arrow Display, a Division of Mannkraft Corp., which is located in Newark, New Jersey
(Web site) www.arrowart.com
Aquafina Basewrap Reinforces Brand Message
This four-color 12" high x 50' roll of Aquafina basewrap presents the product in an eye-pleasing manner. The basewrap covers the skid and reinforces the brand message of purity.
The Aquafina basewrap was produced by Proprint Services Inc., located in Toronto, Ontario, Canada
(Web site) www.pop-online.com
Flying Fish Merlot Is Great Catch For On-Premise Display
Big Fluke Wine Company, a subsidiary of Click Wine Group, has introduced Flying Fish, a premium, full-bodied red that demonstrates the outstanding quality of Merlot available from the vineyards throughout the Columbia Valley in Washington State.
"As a Seattle-based company with strong ties in the local wine industry, we are excited that Flying Fish is Big Fluke's first release because this state has such an outstanding reputation for producing exceptional Merlot," said Peter Click, Founder and CEO, Click Wine Group.
Committed to giving back to the community and protecting the environment as part of everyday business, Click Wine Group has partnered with The Ocean Conservancy and pledged a portion of the proceeds from Flying Fish to help protect wild healthy oceans.
Flying Fish Merlot draws inspirations from Washington's state natural and cultural heritage. The label's image blends classic art of the Pacific Northwest together with the emblematic Sockeye salmon that migrate past the vineyards each year. The artwork for the bottle and display is a replication of Northwest artist Blaine Billman's painting entitled, "Spirit of the Sockeye." The name Flying Fish was chosen based on the graphics Blaine created.
New POS Reinforces Jimmy Dean Breakfast Experience
"The Sun" is starring in a new campaign reinforcing Jimmy Dean as the traditional breakfast experience. Featuring the tagline, "Happy Breakfast," the campaign will also showcase the Jimmy Dean brand's delicious, quick and easy-to-prepare line of breakfast products.
The campaign will include television and radio advertising, a national print ad and in-store promotions. "We worked closely with 'The Sun' and the team at TBWA\Chiat\Day Los Angeles to create a fun campaign that, at the same time, won't make light of Jimmy Dean's proud tradition and strong values," said Jim Ruehlmann, Vice President, Jimmy Dean. "This campaign reinforces Jimmy Dean's long-standing values of taste, quality and flavor while also shining attention on our convenient and delicious microwavable food items."
Musicland & Cingular Wireless Join Forces to Bring Innovation To Lifestyle Retailing
Musicland Group has formed a strategic alliance with Cingular Wireless to carry Cingular's Pay-As-You-Go GoPhone pre-paid products in Sam Goody and Media Play stores. In addition, the two companies will focus on designing a "breakthrough" concept in wireless retailing.
Musicland and Cingular Wireless will pilot new approaches to retailing digital and wireless devices, such as phones to download music and share pictures, as well as MP3 players, digital cameras, broadband, consumer electronics and fashion. Musicland and Cingular will focus their efforts on the youth segment--a consumer group that many industry analysts feel offers the greatest growth potential in voice and data services over the next several years.
Eric Weisman, Musicland CEO, said, "Young adults present huge upside when marketing converged devices. The objective is to establish an environment in our stores where the chemistry of relevant entertainment content and highly advanced devices can flourish."
"Offering our products in Musicland's stores will play a significant role in Cingular's leadership in attracting the youth segment and creating new growth opportunities through innovative sales and marketing approaches," said Glenn Lurie, President of National Distribution at Cingular.
Holiday Inn Debuts Niche Hotel Concepts
Holiday Inn Hotels and Resorts has unveiled two niche hotel concepts geared towards Generation X and families.
"Our core Holiday Inn brand remains strong with a broad cross-section of the traveling public," said Mark Snyder, Senior Vice President of Brand Management for Holiday Inn Hotels and Resorts in the Americas. "As Generation X and family leisure travelers increase in market share, the timing is right to introduce a refreshed Holiday Inn experience for these guests-a Holiday Inn that demonstrates we know what matters most to them and speaks directly to their individuality, energy and lifestyles."
The Holiday Inn Select prototype includes dedicated space for social activities and branded elements like a new Sporting news Grill restaurant, a first of its kind partnership between the media giant and Holiday Inn-and new Fitness by Nautilus workout centers, which will ensure travelers a comprehensive exercise experience with a brand they trust. Holiday In Select hotels already offer brand-savvy guests items like Wolfgang Puck coffee, Moen Showerheads, Garden Botanika bath amenities and FedEx/Kinko's Online DocStores. With the additions of free high-speed Internet access, free Wi-Fi and new iHome MP3 clock radios in every room, Select will satisfy the Gen-X need for technology and convenience.
Kettle Brand Introduces Reduced Fat Baked Potato Chips
Heavy on flavor but light on fat and calories, Kettle brand has introduced its Bakes potato chips in Aged White Cheddar, spicy-sweet Hickory Honey Barbeque and Lightly Salted. All-natural Kettle brand Bakes are made with fresh, Russet potato slices and have 65% less fat than regular potato chips. An individual serving (one ounce) of 20 potato chips is only 125 calories and 3 grams of fat. There are no trans fats, cholesterol or MSG.
"Consumers deserve and are demanding great flavor," said Carolyn Richards, Chief Flavor Architect of Kettle Foods. "Yet, for a lot of people 'low fat' equals low taste expectations, and that just won't do for Kettle Foods. We've crafted a reduced fat potato chip that delivers on Kettle Foods' reputation for great flavor, and that's a pretty significant development in this category."
StarKist Tuna Fillets Debut
StarKist Seafood, a division of DelMonte Foods, has introduced nationwide StarKist Tuna Fillets, entrée-style tuna fillets conveniently packaged in the Flavor-Fresh Pouch.
"StarKist Tuna Fillets bring restaurant-quality taste to the dinner table in a matter of seconds while avoiding the intimidation of preparing a tuna fillet," said Lisa Henriksen, Vice President of Marketing at StarKist Seafood.
Three StarKist Tuna Fillets product varieties are available at major grocery retailers nationwide including Albacore Lemon & Cracked Pepper; Light Meat Lightly Seasoned and Light Meat Teriyaki. They are fully cooked and can be enjoyed hot or cold.
Four Emus Wines Launch In U.S. This Fall
Four Emus wines from Western Australia are launching in the U.S. this fall, imported by Pacific Wine Partners, a Constellation Wines U.S. company. The Four Emus label pays tribute to the daunting landscape of Western Australia and the berserk outback birds that reside there. This new line of wines combines the attitude of the outback with the bold, unique flavors of Western Australian vineyards. At $10 a bottle, Four Emus wines aim to bring new consumers to the Australian super premium category.
Vocal Smoke Alarm Uses Parent's Voice
Vocal Smoke Alarm from SignalONE Safety allows a family member to record their own voice and personal message to wake children from a deep sleep and instruct them to safety when fire strikes. Studies show that 2 out of 3 children will sleep through the beeping of a traditional smoke alarm, but children wake to the sound of a parent's voice more than 96% of the time. The Vocal Smoke Alarm by SignalONE Safety, sells for $59.95 and is available nationwide at retail locations including RadioShack and Target.
Xgaming Releases X-Arcade Trackball
Xgaming, Inc., an innovative gaming hardware developer based at Carnegie Mellon University's Entertainment Technology Center in Pittsburgh, PA, has introduced the X-Arcade Trackball, an industrial-grade consumer gaming mouse tailored at the burgeoning market for retro-gaming experiences. The X-Arcade Trackball is built with the same industrial-grade arcade materials as arcade machines popular in bars and arcades in the 80's. The bundle includes an authentic arcade trackball mouse that works on a PC or Mac with any existing mouse-based game and includes 12 classic arcade games designed to fulfill the nostalgic desires of older gamers. The X-Arcade Trackball will be available in mid-November for $99.95.
Diesel Energy Drink Launches From United Brands
Taking the energy drink category to a higher level, the new Diesel energy drink by United Brands Company packs a high-octane punch, boasting five more amino acids (in addition to Taurine and Carnitine) than are typically found in most energy drinks. Diesel's high-energy pack features a combination of caffeine, energizing agents like Gaurana and Ginseng and seven amino acids as well as B vitamins and 100% vitamin C.
"With Diesel, we have increased the intensity previously available with supplements like Taurine and caffeine, and fortified it with powerful nutrients that generate prolonged energy," said Michael Michail, President and CEO of United Brands. Diesel is available in regular and low carb versions, as well as two sizes: a 16 oz. cylinder which offers 6000 "horsepower" or milligrams of energy or a larger 24 oz. cylinder, which is packed with a mega-dose 9000 horsepower.
Easy-To-Use Digital Picture Album And Key Chain Debut
Royal Consumer Information Products has introduced the Royal Digital Picture Album, and the Royal Hot Shots key chain for sharing digital pictures. With Royal's innovative new Digital Picture Album, displaying digital pictures of family and friends has never been easier. The handsome frame finish complements any room décor. With its slim, credit card sized remote, the Digital Picture Album's robust 500-600 digital picture capacity can be viewed in single picture or slide show format. The 1.2-ounce Royal Hot Shots is a sleek, digital accessory that carries up to 56 digital pictures for on-the-go consumers of all ages.
Hormel Foods Promotes Aakre To V.P., Mktg., Grocery Products
Hormel Foods has promoted D. Scott Aakre to Vice President of Marketing, Grocery Products. Aakre was previously Director of Marketing, Grocery Products. He joined Hormel Foods in the meat products division in 1990 and was promoted to Group Product Manager in 1998. Aakre then moved to grocery products as a Group Product Manager in 2003, becoming Director of Marketing that same year.
BJ's Promotes A. Corcoran To EVP, Member Insight & Mktg.
BJ's Wholesale Club has promoted Alison Gregg Corcoran to Executive Vice President of Member Insight and Marketing. In this newly created position, Corcoran will continue to lead the Company's Member Insight and new club concepts initiatives and will assume responsibility for all of BJ's marketing operations. She joined BJ's in 2003 as Senior Vice President, Director of Member Insight.
DIRECTV Appoints P. Guyardo EVP & Chief Mktg. Officer
DIRECTV, Inc., the nation's leading digital television service, has named Paul Guyardo Executive Vice President, Chief Marketing Officer. Guyardo joins DIRECTV from Sears Holding Corp. where he served as Kmart's Senior Vice President, Chief Marketing Officer since 2004.
Caboodle Cartridge Names P. Hull Dir. Of Mktg.
Caboodle Cartridge has added Patrick Hull to its corporate team as its new Director of Marketing. Hull joins Caboodle Cartridge as the Company seeks to expand its U.S. presence and strengthen its brand image. He was previously the Vice President of Sales, Branding, and Marketing for Birkenstock and prior to this, he worked with both The Body Shop and Papyrus Fine Stationery Stores.
Atlas Packaging & Displays Acquires Clark Brothers
Atlas Packaging & Displays has acquired the assets of Clark Brothers Die Service, Inc., a supplier of litho mounting and die cutting services to the commercial printing and industrial packaging markets. The Company's product offering includes point of purchase products and graphic packaging items.
Chip Meissner, President of Atlas Packaging & Displays said, "This acquisition is part of our strategy to provide out customers with an increasing array of products and services. Clark Brothers has been an elite supplier for intricate mounting and die cutting services in our marketplace for many years. Their attention to detail and approach to quality is unsurpassed and we are thrilled to bring their extensive experience and product offering to Atlas."
Gamon Introduces Refrigerated Bin Display
Gamon International, Inc. produces a semi-permanent, dislocated, bin style refrigerated display, which utilizes NASA technology and a patent pending process to maintain a consistent chilled temperature without a conventional compressor. The unit features increased refrigerated storage space; 18+ sq. ft. of advertising space; is an excellent tool to test new products; energy efficient, quiet; customizable; maintenance free (no compressor) and has lightweight construction. For more information, contact Gamon International, 1601 Lively Blvd., Elk Grove Village, IL 60007; (Tel) 847-956-7710,
(Web site) www.gamon.com
Nimlok Grand Rapids Creates Exhibit For Baker Publishing
Nimlok Grand Rapids used the Nimlok modular exhibit system to create this 20' x 70' exhibit for Baker Publishing. Baker Publishing, a leader in the Christian Book Publishing market, wanted to portray a "Conservative-Progressive" look at a recent CBA show. This exhibit features powder coated extrusions and overhead fabric canopies. The booth featured many semi-private areas, including a large conference room, a book signing section and order-writing areas. This exhibit was created by Nimlok Grand Rapids, 1336 Scribner Ave., NW, Grand Rapids, MI 49504; (Web Site) www.nimlok-grandrapids.com, using the Nimlok System, from Nimlok Co., 7420 Lehigh Ave., Nile, IL 60714;
(Web site) www.nimlok.com
Premier Retail Networks Adds Checkout TV To Wal-Mart TV Network
Premier Retail Networks (PRN) is launching Checkout TV as an addition to the Wal-Mart TV Network. Wal-Mart Checkout TV will entertain and inform shoppers by airing engaging content on flat screen monitors strategically located in checkout lanes of Wal-Mart stores.
The content on Checkout TV is complementary but distinct from content aired on Wal-Mart TV in other areas of the store. Programming at checkout is designed to entertain shoppers as well as inform them about new products and products that are available near the checkout stand. Programming will be optimized for the checkout area of the store and be customized down to the individual store level with local programming and information. A ticker will provide new s and weather updates.
Troy Steiner, Senior Director of Media for Wal-Mart, said, "Checkout TV demonstrates the ability to both engage shoppers and improve their checkout experience. This latest expansion of the Wal-Mart TV Network will provide a great vehicle for further in-store integrated messaging."
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