Nintendo Department Opens At Toys"R"Us Times Square
A dedicated Nintendo department offering an interactive way to have fun, while experiencing the wide range of Nintendo products, has opened in the Toys"R"Us flagship store in New York's Times Square.
The Nintendo department is nearly 1,000 sq. ft. Visitors will find an interactive Wii™ wall offering shoppers the chance to play select Wii games. Shoppers interested in sampling a portable experience can play one of eight Nintendo DS™ systems with a variety of games. The department also features a Nintendo gallery, showcasing images from Nintendo's history of classic and current games. The department also features trained Nintendo experts who can walk shoppers through the department’s experience and provide information about Nintendo products.
“What we’ve been seeing all year long is the expansion of video game fun to people of both genders, and all ages and tastes-there's literally something for everyone,” said Cammie Dunaway, Nintendo’s Exec. V.P., Sales & Marketing. “And that's what makes this experience in Toys"R"Us so compelling-all the fun and information is available right at your fingertips."
“Toys"R"Us Times Square is the premier New York City destination for families, making a partnership between our two brands the perfect match,” said Bill Lee, V.P., Divisional Merchandise Manager,
Toys"R"Us, U.S. “The dedicated Nintendo department at Toys"R"Us Times Square allows us to offer customers an exceptional interactive experience for testing out the latest Nintendo products."
New Cherry 7UP Antioxidant Supported With P.O.P
The 7UP brand has introduced Cherry 7UP Antioxidant. The pink-hued beverage combines a hint of cherry flavor and the bonus of antioxidant Vitamin E. “Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for,” said Ian Norton, Brand Manager for 7UP. “People want beverages that taste great and provide a fun way to get benefits. And that's exactly what Cherry 7UP Antioxidant delivers."
The new Cherry 7UP Antioxidant includes 10% of the recommended daily intake of Vitamin E per eight ounce serving. Cherry 7UP Antioxidant is available now in both regular and diet versions. The launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign.
Diet Coke Promotes Women's Heart Health
Diet Coke has tapped Heidi Klum as its heart health ambassador in support of The Heart Truth campaign, a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease. Diet Coke conducted a print, TV and p.o.p campaign featuring Heidi Klum.
Klum created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol, encrusted in rubies and diamonds. Consumers are invited to win a limited-edition version of the charm by entering the Red Dress Charm Sweepstakes. Diet Coke will be taking The Heart Truth message directly to women with The Heart Truth Road Show - a traveling exhibit about Heart Health. “Diet Coke is committed to spreading the message about good heart health," said Caren Pasquale Seckler, Group Director, Low-Calorie Colas, Coca-Cola.
Design-A-Tee Presented By Hanes Store Opens At Disney
Hanesbrands has opened Disney Design-a-Tee presented by Hanes, an innovative next-generation store for apparel souvenirs at the Walt Disney World Resort in Orlando, FL.
The first-of-its-kind interactive T-shirt design and printing store enables Disney guests to enhance their magical Disney experience with a personalized custom-designed Hanes T-shirt printed while they wait that is as easy to buy as souvenir apparel off the rack.
Guests at Disney Design-a-Tee presented by Hanes use touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing from multiple colors, picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors. The design possibilities are infinite, and the shirts are printed on site while guests wait using premium environmentally friendly water-based ink.
“At the Design-a-Tee store, visitors can dream it, design it and watch their custom Hanes T-shirts being made,” said Sidney Falken, Senior Vice President of the Hanes brand. “The store combines all the magic of Disney and Hanes to create immediate one-of-a-kind keepsakes and souvenirs of their visit to Walt Disney World.”
Disney Design A Tee presented by Hanes is one of several critical brand investments for Hanes as part of a 10-year strategic marketing alliance with Disney.
Pioneer Featuring Interactive Pro DJ
Pioneer Electronics Professional Sound & Visual Division, has introduced the Pioneer Pro DJ Retail Experience, two modular, interactive in-store displays designed to deliver a hands-on experience for its Pro DJ product lines in the retail environment.
The Pro DJ Retail Experience accommodates the full line of Pioneer Pro DJ products including the popular DJM mixers, CDJ and DVJ turntables and the SVM audio/video mixer.
“The display provides a new shopping experience for Pro DJ retailers and consumers alike. The tutorial videos and detailed product information educate and encourage potential customers to mix and scratch with the equipment when a salesperson isn't available, providing an 'extra hand' during busy retail hours,” said Matt Dever, V.P., for Pioneer’s Professional Division. Pioneer partnered with Kosakura, a Santa Ana, CA-based display firm to create this interactive retail display.
Virgin Megastore Creates 'Pop-Up' Rock Band 2 Store
Virgin Megastore Times Square recently teamed with MTV Games to support the release of the popular game Rock Band 2 by creating a pop-up store within a store.
The cafe inside the Times Square Virgin Megastore has been transformed into a Rock Band 2 pop-up store, creating 550 sq. ft. of space housing a full selection of Rock Band merchandise, interactive kiosks and customized displays. This one of a kind pop-up shop carries a comprehensive selection of Rock Band 2 software, hardware, accessories and Rock Band fashion items. The store includes a mini-performance area where customers can try the game for themselves. Virgin Megastores will also be rolling out smaller scale pop-up stores at Virgin Megastores across the country.
“The idea was to create something special that would showcase Rock Band 2 in a fun and interactive environment,” said Kevin Milligan, V.P., Product, Virgin Entertainment Group.
Cargill Displays New Truvia Natural Sweetener
Cargill has launched an integrated marketing campaign for Truvia natural sweetener, the new natural, zero calorie sweetener made with the stevia leaf. The marketing campaign includes TV advertising, print and point-of-sale materials.
Zanna McFerson, director at Cargill Health & Nutrition, "The marketing campaign to launch Truvia tabletop sweetener is designed to inform consumers that for the first time, there is a natural great tasting zero calorie sweetener that comes from a leaf, not a lab."
Cargill worked with Pentagram (New York) to develop a brand design and packaging that emphasizes the natural origin of the sweetener -- the stevia leaf. The graphic identity uses a color palette of green and white, elements of transparency and rounded shapes.
Frieda’s New Shipper Presents Ready-To-Use Crepes
Frieda’s, the Los Angeles, CA-based specialty produce firm, recently changed its packaging for its Ready-to-Use French Style Crepes and is now shipping a classic, Round-Shaped Crepe. As a way to create some excitement at retail, for a limited time, Frieda's is producing a crepe shipper.
Each shipper holds 4 cases of Crepes and is perfect for the biggest Crepe season: Valentine’s Day, Easter and Mother’s Day.
With shoppers spending more of their food dollars in the grocery store, Frieda’s suggests retailers give them an easy way to make a "special dessert" and recommends displaying the Crepes near fresh strawberries and other berry displays.
Desert Queen Fragrance Display Evokes The Southwest
The unique qualities of the southwest are captured in the Desert Queen Fragrance Display.
Ornate laser cut oxidized metal trims the bleached white wood base and forms the structure for the riser as well.
A back to back richly colored graphic slips into the riser frame for a tell and sell story about the fragrance.
This Desert Queen Fragrance display was produced by Nikles Design Corp., a Baldwin, NY-based point-of-purchase display firm.
Upscale Display Launches Sephora By OPI Nail Polish
The Sephora by OPI Nail Polish tower, housing the new and sensational product offering, was introduced in the Sephora chain. The company developed this bold, sleek, and exciting fixture for the launch of the newly created Sephora by OPI Nail Polish.
The tower is manufactured using solid surface material, which gives the fixture the upscale look synonymous with the Sephora brand, as well as durability. The use of laminate, MDF, nickel finish metal and acrylic was utilized to produce a cost effective, yet dramatic display unit.
The Sephora by OPI Nail Polish Tower was produced by Retail Solution Center, a Freeport, NY-based point-of-purchase display firm.
Nourison Creates Rug Boutique Display
Nourison has created a way for a retailer to show hundreds of rug SKUs to consumers in only 20sq. ft. of floor space. The Rug Boutique can show about 100 rug designs and upwards of 600 SKUs.
A kiosk with panels that consumers can flip to look at rug samples, The Rug Boutique is under eight feet tall and uses seven linear feet of floor space. Rugs are available in every size and shape, including custom shapes and roll runners, helping to create add-on sales. Point-of-purchase boards give consumers selling features and detailed explanations to help consumers visualize where to place rugs in their home, and offer guidance on finding the right-sized product while maximizing the selling opportunity for multiple rooms.
TempurPedic In-Store Gallery Conveys Premium Image
TempurPedic is using a ‘Gallery’ design to convey a premium image.
The Gallery’s elegant and modern aesthetics engage the consumer, inviting them into the gallery space to lie down and test 'feel' the product. The privacy screen on the 2 sides of the gallery island gives the consumer a secluded and comfortable environment to engage and enjoy the emotional bond that TempurPedic desires with their product. The modular design allows the retailer to refresh their retail space with ease when completing new floor-sets. The accompanying hanging graphic sets are designed for flexibility-store windows, ceiling placement, wall placement, while working with all ceiling heights.
The TempurPedic Gallery System was produced by Innomark Communications, a Fairfield, OH-based display firm.
Platypus Displays Hydration Products
Cascade Designs, a leading marketer of innovative equipment for the outdoor enthusiast, has introduced this floor display to merchandise its Platypus line of hydration products.
The display allows for interchangeable graphic elements, has casters for mobility, and is designed to knock-down for low cost UPS shipping.
The new Platypus Floor Display provides the functionality of slatgrid to allow the use of off-the-shelf peg hooks. The slatgrid panels allow multiple merchandising options, so that retailers can tailor the display to their specific needs. This custom slatgrid is supported in a unique split construction arced frame that is bolted to a MDF base fitted with 4 swivel/locking casters for mobility. By echoing the curvilinear shapes and water-related graphic elements of the Platypus packaging, this display reinforces the brand. This display was created for Cascade Designs by Concept Designs Inc., a Palo Alto, CA based display firm.
Torpedo Shark Display Grabs Consumer Attention
USA Pool & Toy, O’Brien, FL, is placing this 12 piece Torpedo Shark Display in pool stores, zoos and aquariums. The display features three each of four different style sharks and dolphins for a total of 12 pieces per pool toy display. The 13.75" x 9.25" x 10.5" pool toy display grabs consumers attention and increases impulse purchases.
Miller Welding Provides Distributors With Store Set
Miller Electric Co. wanted to grow sales and build brand recognition of its high quality welding machines and accessories in welding distributor showrooms. This five-piece Miller Welding Powershop Store Set includes three single-sided wall displays and two free-standing, three-sided kiosks.
The company also wanted to support distributors by enhancing their retail impact with attractive permanent displays that showcase Miller products and services.
Miller Weld’s Powershop Store Set creates a total merchandising solution for participating welding supply showrooms, which typically have little retail or merchandising flair since the majority of their customers are industrial accounts served directly.
These permanent displays enable the distributor to stock and display Miller products that will cater to the growing number of walk-in customers who are novice or part-time welders. Miller provides product assortments, signage and even restocking services as part of the package for this long-run, turnkey solution for its distributors.
Large diameter steel tubes, shelving and other components give an industrial look and, along with the medium density fiberboard slatwall, provide strong support for up to 100 pounds of product per shelf at an economical cost. Signage can be easily changed and, depending upon the showroom space, the optimum layout can be created from a "store set" which is typically three flat wall panels and two three-sided circular kiosks
The Miller Welding Powershop Floor Set was produced by Menasha Display Company, (Web Site: www.menashadisplay.com), a Brooklyn Park, MN, and Philadelphia, PA-based display firm.
Betty Crocker Cake Decoration Organizer
Signature Brands is featuring this Betty Crocker Cake Decoration Organizer as a self-contained, high impact merchandiser. The unit sits on the shelf attracting shoppers. Its bright red sets the stage to create a fun environment. The curved profile is distinct and generates excitement. The angled header reads: “Make Everyday special” to create a cozy boutique that draws consumers.
The clear signage and dividers segment the products, making it easy to see and choose the decorating items. The dividers also serve as aisle flags. The unit includes an Idea Center to hold recipe cards, how-to tips and new product offers. The display is compact yet offers visibility and makes it easy to find and select products. The Betty Crocker Cake Decoration Organizer was created by POP Displays, a Yonkers, NY-based p.o.p. display firm.
Hershey Features Premium Chocolate Display Environment
Hershey Chocolate wanted to develop a display that would convey a premium image without overpowering the chocolate section.
This fixtures’ metal scrolls, arc and frame are all powder coated in a textured black with a rich wood tone front in a deep mahogany to complete the feeling of a warm and inviting environment. The back drop graphic captures the colors and rich confections. The front hanging graphic is completed in a swirling die-cut shape with printed piece and hardware details.
The display provides rich textures and colors to drive the need to “have chocolate.” Shoppers are drawn to the section with the arc that rests high above the aisle, and the graphic tastefully features “Gifts & Fine Chocolates” and confections.
The chocolates are arranged in an inviting set and convey a sense of quality and organization. This display acts as an anchor for the entire category.
This display was produced for Kroger grocery stores by Display Boys, a Santa Ana, CA-headquartered display firm.
Smirnoff Basewrap Customized For Local Promos
Smirnoff recently featured this customized basewrap at the point-of-purchase to support several localized promotions.
This particular Basewrap was digitally printed in a small batch at a length of fifty feet and two feet high. These rolls were used in liquor stores and bodegas in the New York City borough of Brooklyn. Other quantities and graphics were manufactured for the other boroughs.
The basewrap had a high quality look with no corrugate lines. The basewrap for the promotion was created by PROPRINT Services Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Crown Royal Features Traffic Light Lighted Sign
Diageo’s Crown Royal is using this traffic light illuminated sign to signal to customers that its time to drink Crown Royal whisky.
Crown Royal chose their signature color purple to replace the green in the traffic light. The Red light represented Crown Royal EXTRA RARE the Yellow represented Crown Royal Reserve and the Purple Crown Royal.
The CR traffic light design was requested by promotion agency, IMS of Morton Grove, IL, for Diageo US.
The vacuumed formed lightbox was painted with car paint and featured screen printed lenses. Front shrouds and real hardware add to the authentic feel of the traffic light. UL approved sign has one fluorescent light bulb.
Heritage Sign & Display, Nesquehoning, PA, produced the design and manufactured the UL approved lighted sign.
Iz3D Displays First 3D Monitor For Gamers
iZ3D Inc., the San Diego-based developer of advanced stereoscopic 3D visualization systems, has introduced its 3D monitor for video gamers to brick and mortar retail stores. iZ3D’s gaming display products are now being offered nationwide in Fry’s Electronics and Micro Center stores.
“The move to retail is another milestone in our pursuit of bringing 3D to the home market,” said Thomas Striegler, CEO of iZ3D.
Since consumers lack experience with this new technology, seeing it proves a critical part of the purchasing decision.
NLU Products Opens Mall Kiosks
NLU Products, the developer of scratch-proof, transparent skins for mobile devices, has opened its first retail outlet located in the Woodfield Mall in Schaumburg, IL. The kiosk will display and sell NLU Product's popular BodyGuardz and TatSkinz protective covering skin-like coverings for popular mobile devices.
Kirk Feller, President of NLU Products, said, “This new format will give Chicago shoppers the chance to see and touch our BodyGuardz and TatSkinz decorative and protective options for their iPod or mobile device. The kiosk is also being opened as a test location to help us better understand the marketing needs of our retail partners.”
BodyGuardz are a durable, thin layer of 'skin' that adheres directly onto the mobile device and protects the exterior from scratches. TatSkinz are decorative protectors for Apple iPhones and iPods. TatSkinz feature original artwork, and the skins provide protection similar to BodyGuardz. Installation services will be provided at the retail kiosk.
Gap And Pantone T-Shop Opens On NYC’s Fifth Ave.
Gap and Pantone, the worldwide color authority, recently opened a color-filled t-shirt shop in Gap’s rotating concept venue adjacent to its flagship store at 54th and 5th Ave. The shop featured a full palette of Gap tees from Gap’s spring collection in true PANTONE® Colors.
“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, Exec. V.P., Design for Gap Adult and gapbody.
The shop also featured a display of PANTONE UNIVERSE™ items, including color-themed stationery, office supplies, books and accessories.
Lisa Herbert, Exec. V.P., Pantone, said, “During this time of economic uncertainty , we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”
Victoria’s Secret Opens Its Most Luxurious Store
Victoria’s Secret has unveiled a new flagship store in Manhattan which offers an unparalleled shopping experience in a luxurios atmosphere. The store’s design is the ultimate expression of the Victoria’s Secret brand.
The façade takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior takes cues from hospitality and residential design. Its two-story layout incorporates the black and white color palette iconic to Victoria’'s Secret and also includes many 1930s & 1940s French Art Deco references. Black & white photography of the Victoria’s Secret Angels lines the walls and sophisticated, feminine touches such as grand crystal chandeliers, sheer drapery, quilted walls, and mother of pearl tiling add to the store’s upscale ambiance.
A highlight is The Secret Notes Fragrance Collection which allows customers to create their own signature scent. A Concierge provides services including gift wrapping, package shipping, bag check and package delivery.
El Jimador Displays ‘100% Agave’ Tequila
Brown-Forman’s el Jimador Tequila brand is introducing a 100% blue agave tequila product in the U.S. supported with an integrated marketing campaign, themed, “100% Agave, 100% Real.”
“el Jimador is quickly becoming the tequila of choice for U.S. consumers looking for a high quality, authentic tequila at an accessible price,” said John Hayes, Sr. Vice President, Managing Director, Tequilas.
The campaign was created by AOR Draftfcb Chicago, in conjunction with the Draftfcb Mexico City. el Jimador’s authenticity is brought to life through a visual of a Mexican wood carving (created by artist, Claudio Limon, in Guadalajara, the region of Mexico where el Jimador is made). The campaign will include TV, print, out-of-home, and POS.
Stop & Shop Supermarket Unveils 'Healthy Ideas'
Stop & Shop Supermarket has launched Healthy Ideas, a new on-shelf symbol to help customers easily identify healthy foods. The Healthy Ideas symbol, which can be found on-shelves in 377 Stop & Shop stores, identifies foods based on the USDA’s definition of ‘healthy.’
Carolyn O'Neil, M.S., R.D., who is partnering with Stop & Shop to educate customers about Healthy Ideas, said, “By helping customers simply select foods that are healthy, Stop & Shop can position itself to be a much needed resource in a marketplace cluttered with information about healthy eating.”
Stop & Shop has placed the Healthy Ideas symbol on more than 3,000 items and shelf tags throughout its stores. The new symbol identifies foods that have less fat, saturated fat, cholesterol and sodium.
Spartan P.O.S. Promotes Natural Chicken Brand
For those looking for a healthier chicken product this year, Family Fare, Felpausch and Glen’s supermarkets introduced Spartan Brand All Natural Chicken. The 100% Natural Spartan Brand Chicken is free of hormones and artificial ingredients and minimally processed. It also is economically priced, proving to offer great protein value.
“We know that cost impacts customers’ protein purchasing decisions, and chicken continues to be one of the most economical choices for their protein dollar,” said Alan Hartline, Executive Vice President Merchandising, Spartan Stores. “What makes Spartan brand so attractive is not only its value, but it is 100% all natural, and free of hormones and artificial ingredients. We are very excited to be able to offer this product line through our retail banners and many of our independent retailers.”
WD Promotes Industry's First 2 TB Hard Drives
WD has introduced the first 2 terabyte (TB) hard drive, the world’s highest capacity drive and the latest addition to WD’s environmentally friendly WD Caviar Green hard drive family. “Saving power without sacrificing storage capacity is what consumers want, and what many businesses are requiring today,” said Jim Morris, WD Sr. V.P. The WD Caviar Green 2 TB is on display at select resellers and distributors.
TBayTel Opens First Retail Store
TBayTel, a leading Canadian communications provider, has opened its first retail store. The design of the 2,100 sq. ft. store reflects its regional relevance while emphasizing how TBayTel customers are linked to the global community through state-of-the-art technology.
DMD Retail Display, based in Toronto, created a store that was centered on the theme of connecting the people of the region to the rest of Ontario and the world. A graphic frieze, reminiscent of Toronto's Union Station, lists the name of every city and town within the company’s market as well as major cities around the world.
Large-scale images of Northern Ontario's natural setting were used to define different zones within the store including data, voice, wireless and Internet services. The store also uses materials that are indigenous to the region such as granite and maple.
TBayTel’s commitment to providing customers with state-of-the-art technology figures prominently in the store. Custom fixtures are used throughout. They are minimalist in design and finished in light wood and satin aluminum. Customers can experience new TBayTel services at interactive stations featuring Apple’s newest monitors that are wired “live.”
Office Depot Displays ‘At The Speed Of Smart’
Office Depot, the Official Office Products Partner of NASCAR and sponsor of Tony Stewart and the No. 14 Office Depot/Old Spice Chevy Impala SS, has launched the “At The Speed of Smart” sweepstakes. Stewart will accompany one lucky fan on a $14,000 shopping spree at an Office Depot store. The winner will also receive a special ride-a-long experience with Stewart.
Point-of-sale signage promotes the sweepstakes.
Wasp Displays Barcoding Solutions
Thanks to a compelling in-store point of purchase display, Canadian small business owners can learn about the benefits of barcoding in their local Staples.
Designed by a Canadian design firm, Peter McKee & Associates, these displays will be in prominent locations in the stores.
“We're constantly on the lookout for solutions that will help our customers run their businesses more efficiently,” said Alex Nigro, category manager for Staples Business Depot. “By adding Wasp barcoding products to our stores, we’ll be exposing customers to a new way they can drive productivity and send more profits to the bottom line.”
The Wasp barcoding display features four Wasp solutions: BarcodeMaker software, which creates barcodes for use in Microsoft Office documents; a Wasp CCD barcode scanner, which is used to read barcodes; and, two versions of the WaspNest suite.
Hunter Douglas Displays Shutter Collection
Hunter Douglas is using this permanent display to help window fashion retailers explain the unique benefits of its different window shutter collections to consumers.
Hunter Douglas has provided different floor displays to feature its Heritance Hard Wood Shutters, NewStye hybrid shutters and Palm Beach polysatin shutters.
Pittsburgh Paints Displays New Hacienda Style Colors
The warm tones of Mexican style and design are now easier for homeowners to make their own with Pittsburgh Paints’ introduction of the Hacienda Style Color Palette. Collaborating with Karen Witynski and Joe Carr, authors of eight books on Mexican design, Pittsburgh Paints has developed a color palette that goes hand-in-hand with the authors’ newly released book - Hacienda Style.
The Hacienda Style Color Palette features 18 colors, 15 of which are completely new additions to Pittsburgh Paints’ The Voice of Color® program.
“Color is a key component of hacienda style,” said Tom Dougherty, Marketing Manager, Pittsburgh Paints. “The new colors are unique to Pittsburgh Paints - customers looking to tap into this emerging design trend now have another reason to turn to our brand. We continue to offer high-quality paints that allow homeowners to express their unique style through color.”
Pittsburgh Paints developed The Voice of Color program on the premise that every color has an emotional association. With more than 1,800 colors to choose from, the program offers a comprehensive design system that redefines the world of color.
NutraSweet Displays New Cane Sweetener
The NutraSweet Co. has joined forces with Chef Art Smith, the celebrated author, restaurant owner and television personality, to launch NutraSweet Cane, a sweetener blend with a touch of real cane sugar.
NutraSweet Cane, which is suitable for people with diabetes, is one of three innovative sweetener blends that have been developed through a partnership with The NutraSweet Company and Domino Foods to improve the taste and enjoyment of sweetened foods and beverages without all the calories. NutraSweet Cane will be displayed in this shipper display in stores nationwide.
Bridgestone Features Multi-Brand Tire Display
Bridgestone/Firestone is using this Multi-Brand Display in Bridgestone/Firestone retail stores.
The display allows the retailer to merchandise multiple tires in a 30" x 30" footprint that offers clear views of tire tread, side walls and fact tags. Adjustable/removable shelves offer the flexibility to merchandise tires several ways.
The sturdy display is constructed from sheet metal, steel tubing and wire all powder coated glossy metallic silver. It includes a styrene printed header and fact tags along with a set of vinyl banners printed 4 colors on 2 sides.
This display was created for Bridgestone/Firestone by ASA Inc., a Bensenville, IL-based p.o.p. display firm.
Harley-Davidson Launches V-Rod Muscle Campaign With Marisa Miller
To emphasize the non-traditional pairing of sophisticated style and brute strength, Harley-Davidson chose to launch the new 2009 V-Rod Muscle in a distinctly non-traditional way-by teaming up with American Supermodel Marisa Miller in an innovative marketing campaign to introduce the latest addition to Harley-Davidson’s high-performance line of V-Rod motorcycles.
“The V-Rod Muscle stands out in a crowd of copies and generic motorcycle profiles,” said Mark-Hans Richer, Chief Marketing Officer for Harley-Davidson.
Harley-Davidson chose a non-traditional marketing campaign for the V-Rod Muscle including point-of-purchase standees and banners showing Miller stretched atop a sleek, black V-Rod Muscle. In lifestyle magazines, ads will make use of a new technology called SnapTell, which provides access to exclusive content upon photographing the ad with a mobile phone.
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