Sony Electronics & Comcast Unveil Sony Style Comcast Lab
Sony Electronics and Comcast Corp. are partnering to open a unique retail experience in the Comcast Center: Sony Style Comcast Labs in Philadelphia, PA. The co-branded retail store and technology lab showcases the latest innovative products and services from both companies and previews future Comcast technology, products and services.
“Consumer electronics are becoming increasingly advanced, and the strategy behind the Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technology,” said Stan Glasgow, President & COO of Sony Electronics in the U.S. “At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast's advanced delivery services integrate beautifully with Sony’s hardware products and entertainment content.”
“Innovation has been the cornerstone of all that we do at Comcast and this new interactive space is the perfect showcase for our current and future technology,” said Tony Werner, Comcast’s Chief Technology Officer. “We’re thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It’s also a terrific, hands-on way for consumers to experience how all our products work together.” .
Sony Style Comcast Labs feature the best of Sony’s electronics and the most innovative service offerings from Comcast. Sony Electronics offerings include BRAVIA® high definition LCD televisions, VAIO® PCs, Cyber-shot® digital cameras, Handycam® camcorders, PSP® and PlayStation® 3 game consoles and emerging technologies like OLED TVs. Comcast will showcase all of its products and services from voice to video and Internet and demonstrate how they each work together seamlessly for the consumer.
Snapple Announces Significant Brand Makeover
Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history. “The Best Stuff on Earth” just got even better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves. Over the years, consumers enjoyed the fun, quirky Snapple personality without realizing that premium teas are used to make every bottle of Snapple. The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20 percent .
“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, V.P., Marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”
Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. A new logo, a sleeker bottle and label design that speaks to the new formula. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves . Point-of-sale materials serve as a friendly reminder that Snapple has always been made from the Best Stuff on Earth.
Shock Doctor Features New Merchandising System
Shock Doctor required a new branding program that showcases its sports protection product offerings, which provide hardcore sports enthusiasts with cutting-edge technology, safety and comfort.
Duffy & Partners, a Minneapolis, MN-based branding and design firm, created a new brand identity which included a new packaging and merchandising system.
“As our products developed, our brand needed organization, with a stronger portrayal of who we are,” said Steve Washburn, President & CEO of Shock Doctor. The new merchandising system reflects the new, bold look of Shock Doctor, and reinforces the brand ideals of protection, comfort and performance.
City Sports Opens Flagship Store In NYC
City Sports has opened a high-profile flagship store in Manhattan, underscoring the company’s commitment to providing metropolitan adults the ultimate sports shopping experience. Jeff Connor City Sports President & CEO Jeff Connor, said, “This store represents a strong brand statement and offers a compelling shopping experience for the New York performance athlete. This truly brings us back to the roots of our company which were built around a simple need, providing sports footwear, apparel, and equipment for the city athlete.”
The City Sports store is one of the largest in the chain with over 10,000 square feet and a layout that includes an 80 foot shoe wall that wraps around ¼ of the store and includes over 300 pairs of shoes. The focus of the merchandising will be on “City Sports” including running, fitness, tennis as well as lifestyle apparel and footwear.
Northern Tool Opens State-Of-The-Art Prototype Store
Northern Tool + Equipment has opened a state-of-the-art prototype store in Minnetonka, MN, offering a better display of tools and products, with unique ways to showcase them. The store’s concept is to make the shopping experience hands-on, enjoyable and efficient. It includes an actual customer workshop and a depth of hard-to-find products.
“This store is all about customer experience,” Wade Mattson, V.P., Marketing, said. With 15,000 sq. ft. of store floor to work with, visibility is key and 80% of the floor can be seen from 20 feet inside the front door. Many of the products are surrounded by accessory items for ease of shopping and specially designed showcase shelves display the depth of parts, tools and accessories. Some products are even showcased by in-shelf DVD players. There are a variety of ways for a customer to see and try the more than 15,000 tools and accessories.
Bosch Offers Saw Blades In Heavy Duty Waterfall Racks
Bosch is using these heavy duty waterfall racks which hold three times the weight of existing stock waterfall racks because they are constructed from bar stock instead of wire. This also makes them more stable and safe in high-traffic environments. The tiered racking also presents packaging better so that the packaging is fully visible reinforcing the brand at the purchasing process. The waterfall racks were created for Bosch by SMS, Inc., a Gurnee, IL-based point-of-purchase display firm.
P&G Displays New Venus Razors
Venus(R), one of the best selling female shaving systems in the U.S., has launched new versions of its top-selling razors. In addition to Venus Embrace, P&G Beauty is also offering Venus Spa Breeze(R) and Venus Spa Breeze Disposables, the first disposable razor with built-in shave gel bars, enhanced with a white tea scent that creates a skin-loving light lather for a smooth shave, without the need for separate shave cream.
Venus is also introducing new Venus Disposables Tropical and a new SatinCare Lavender Kiss shave gel. These latest Venus and SatinCare products will be displayed in food, drug and mass merchandise stores. Floor and power wing display graphics complement the new Venus packaging graphics.
BIC Displays New Soleil Bella
BIC has launched the BIC Soleil Bella™. The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse™ blades, a soothing moisture strip® enriched with coconut milk, as well as a curvy, non-slip handle that allows for an easy grip in the shower or bath.
“The primary target for BIC Soleil Bella is women ages 18 to 34,” said Linda Palladino, Senior Brand Manager, shavers, BIC Consumer Products USA. “Women will enjoy shaving with BIC Soleil Bella because of its four e-z rinse blades that allow the user to rinse the shaver from the front or back. Also, the coconut milk that is infused into the moisture strip will help to provide a smooth shave.”
Estee Lauder Displays Prescriptives Mineral Tester
Estee Lauder wanted to develop a tester unit showcasing its Minerals Face Powder line. The Prescriptives Mineral Tester display occupies a small footprint. Striking clear acrylic riser angles each sample upward to prevent product from falling out. Individual product graphics are updatable by utilizing pressure sensitive strip graphics. The display features a silkscreened brand logo. A value engineered base using MDF with aluminum laminate and vac forms, was also used. The Estee Lauder Prescriptives Mineral Tester display was created by Retail Solution Center, Freeport, NY.
New No Frizz By Living Proof Offers Scientific Solution
Frizzy hair is one of the most pervasive beauty problems. A team of MIT scientists, assembled by Living Proof, a new technology-based beauty company, looked at frizz from a physics standpoint and created the biggest breakthrough in hair care in the past 30 years: No Frizz.
PolyfluoroEster is a smaller molecule than the traditional materials used for frizz control and was uniquely optimized by Living Proof’s in-house formulators. The formulation adheres tightly to the hair, which allows for long-lasting moisture resistance and rebalancing of the hair fiber’s interaction with the atmosphere, even after extreme humidity. No Frizz will be displayed in custom fixtures at Sephora stores.
Brown Shoe Displays Help Launch Fergie Footwear
Brown Shoe Co. has launched Fergie and Fergalicious By Fergie Footwear at select department stores, boutiques and national chains. Brown Shoe created two namesake footwear lines to fully capture the multi-faceted aspects of Fergie’s life as an award-winning singer, songwriter and actress - from her on-stage shoes to her red carpet stilettos to her day-in-LA flats.
“With Fergie’s widespread appeal, we needed two distinct footwear collections to capture the right look for the broadest range of consumers. These footwear collections make a piece of Fergie’s style available to women across the country. The Fergie brand consumer admires ‘Fergie the Fashionista’ and wants trend-right shoes that move easily from day to evening. The woman who wears Fergalicious by Fergie relates to ‘Fergie the Pop Culture Icon,’ and seeks shoes with an edgy look,"”said Brown Shoe Wholesale President Gary Rich. Eye-catching, metallic in-store displays featuring Fergie, support the launch.
Candie’s Campaign At Kohl’s Features Britney Spears
Iconix Brand Group’s 2009 Candie’s Only At Kohl’s marketing campaign features multi-platinum recording artist, Britney Spears. In a first for the Candie's brand, a full size, limited edition, pull-out poster will appear exclusively in Us Weekly Magazine. The ad features a “Britney Spears for Candie’s Only at Kohl’s" logo in diamonds.
The campaign creative will also be heavily integrated into Kohl’s marketing vehicles, including in-store graphics. “The new Candie’s advertising campaign featuring Britney Spears is authentic, relevant and designed to resonate with our junior shopper,” said Julie Gardner, Kohl’s Executive Vice President and Chief Marketing Officer. Candie’s and Kohl’s are associate sponsors of Spears’ “Circus” tour. There will be VIP fan experiences with Candie's pink carpets and lounges.
Bota Box Displays Environmentally Friendly Wines
This attention-getting display holds 30 3.0L packages of Bota Box wines with FlexTap™, a state of the art technology which keeps wines fresh for up to six weeks after opening. Now consumers can enjoy premium California wines by the glass whenever they want without the worries of waste or spoilage. Bota Box is portable; allowing consumers to take it anywhere glass is undesirable such as camping, barbecues, hiking, boating and poolside.
According to recent studies, Bag-In-Box wines create 85% less landfill waste than traditional glass packages and have a smaller carbon footprint as well. The colorful, space efficient display highlights the portability and environmental benefits of the Bota Box wines.Each Bota Box contains the equivalent of four 750ml bottles of wine or approximately 20 glasses.
Organic Wines Displayed In Winn-Dixie Stores
Natural Merchants, LLC, Grants Pass, OR is displaying its USDA certified organic wines in Winn Dixie stores. All wines in the special wood display will be priced under $20/bottle.
Edward Field of Natural Merchants, said, “As more consumers integrate wine into their everyday organic lifestyles, they’ll be searching for a variety of quality, affordable wines made with organically grown grapes.”
Winn-Dixie will be offering its customers educational information on organic wines and include Tasting Notes, Pairings and Ratings for each of the featured selections.
“This is another opportunity for us to offer our shoppers the products they have previously only found in specialty stores,” said Robin Miller, Winn-Dixie’s director of communications. “It’s all about offering our customers a fresh and local shopping experience every time they visit our stores.”
Kookaburra Company Uses Lenticular P.O.S.
The Kookaburra Company recently featured a lenticular graphic to capture the attention of consumers. The 3D Lenticular graphic was highlighted using the Focus LED Snap Lock LED. The LED Edgelite Snap Lock Frame achieved maximum impact and offered ease of installation while allowing retailers to easily update the graphics. The LED Edgelite Snap Lock Frame was provided to Kookaburra Co. by Focus Display Group, an Escondido, CA-based display firm.
New Balance Showcases Total Fit Line
New Balance has debuted a brand campaign that reinforces the brand’s heritage and introduces its Total Fit philosophy; the complete dedication to achieving the perfect fit.
The brand will make an increased investment at the store level with distinctive in-store displays and a “Find Your Total Fit™” instant win sweepstakes. Displays at New Balance stores and key retailers nationwide will communicate the brand’s Total Fit™ story. Multiple variations include shoe shelf wraps, counter cards, product glorifiers and premium fixtures with LCD screen players that showcase the Total Fit™ animation from the television ads.
“Many athletic shoe decisions are made at the time of purchase,” said Christine Madigan, Global Marketing Director, New Balance. “We will tell our brand story at retail by providing compelling brand information to deliver a differentiating in-store consumer experience that drives try-on and sales.”
Sandwich Board Promotes Yuengling Brewery
Yuengling Brewery is featuring this Sandwich Board to help on-premise accounts inform customers of food or drink specials as well as promotional events. The Sandwich boards inform consumers about the availability of Yuengling products and reinforce the brand’s traditions. The D.G. Yuengling Brewery Sandwich Board was created by Heritage Sign and Display, a Nesquehoning, PA-based display firm.
BACARDI Displays Dragon Berry Rum
BACARDI has launched BACARDI Dragon Berry, the latest addition to the BACARDI family of Flavored Rums. Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit. As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category. This unique ingredient is an emerging superfruit with a bold, tropical taste that creates an exceptional flavor experience when combined with strawberry.
“Flavored rums continue to drive innovation in the rum category,” said Gordon Chisholm, Brand Director, BACARDI Flavored Rums. “BACARDI Dragon Berry brings together the classic taste of strawberry and enhances it with the exciting and dynamic flavor of the exotic dragon fruit. The result is a fresh, one-of-a-kind taste .”
Leveractive Debuts Video In-Store Display
Leveractive has made new video-based point-of-purchase display systems available to retailers of its Giggles Computer Funtime For Baby Software Series for babies. The new video displays provide shoppers with a quick overview of how the product works, features, benefits for the baby and parent, and information on awards and customer testimonials. Leveractive is providing these displays in both a counter model with a built-in 7-inch video screen as well as a floor stand with a built-in 10-inch screen. “The video display jumps off the shelf and brings shoppers in,” said Tim Leverett, CEO at Leveractive, LLC.
American Greetings Launches ‘Fun Buttons’
American Greetings has introduced a collection of new cards with fun interactive features, music, and motion. The new cards are sold in special displays marked ‘Lights, Sound, Action’ and have an array of features, some of which are turned on with special “fun buttons” on the cards. Offerings include everything from choose-your-own-punch-line sound cards, to cards that let the recipient remix the audio, to options that incorporate motion with sound and music.
“Sending and receiving a greeting card is already fun. Our goal was to add to the fun, and give both the sender and the recipient something to smile about,” said Carol Miller, Executive Director of New Product Concepts at American Greetings. “We know that shoppers will get as much of a kick out of playing with them as sending them,” Miller said.
Pizza Patron Adds Amigo Pizza To Menu
Pizza Patron, a premier Latino pizza brand, has rolled out its new AMIGO PIZZA. For the first time in its 22 year history, it is offering a 12-inch medium pizza as an alternative to its signature 15-inch X-Large pie. The AMIGO PIZZA was launched under the banner “Un Amigo para Todos” (an Amigo for everyone) with a campaign featuring three distinct “Choose Your Amigo” value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
Andrew Gamm, Director of Brand Development for Pizza Patron, said, “The addition of AMIGO PIZZAS to the menu helps us reinforce our commitment of keeping ‘Mas Pizza’ for ‘Menos Dinero’ accessible to as many people as possible. Pizza Patron is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store.
A&W Restaurants To Roll Out ‘Drive-In Concepts’
A&W Restaurants has announced plans to build 15 new state-of- the- art drive-ins. The iconic A&W Restaurants brand, which pioneered the drive-in concept with such All American Classics as its famous A&W Original Draft Root Beer, Papa Burger, Coney Dog and the one-of-a- kind Root Beer Float, is now rolling out new “Drive In Concepts.” This provides customers the ultimate drive-in experience named “Three-D Drive In: Drive- In, Drive-Through, Dine- In.”
“Millions of Americans have an A&W story they can tell whether it was their first frosty mug of A&W Root Beer or their first experience at a drive-in,” said Ben Butler, President, A&W Restaurants. “We are creating new memories for new generations by bringing back our classic drive-in in a contemporary way.” There are presently more than 675 A&W All American Food outlets.
Coca-Cola Testing Interactive Vending Machine
The Coca-Cola Company is testing new high-tech interactive vending machines in select Simon malls, enabling consumers to purchase ice cold beverages while enjoying a refreshing new brand experience. The sleek, stylish units feature a large format touch screen display, allowing consumers to interact with their favorite Coca-Cola brands while learning more about Simon promotions. “The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” said Anthony Phillips, Global Brand Manager, Coca-Cola Co.
Pepsi Testing Naturally Refrigerated Vendors
PepsiCo has introduced the most climate-friendly vending machines ever placed in the U.S. The machines, which feature the new Pepsi logo along with a special green refrigerant sticker, use less energy and generate 12% less greenhouse gas (GHG) emissions than current vending machines. In addition to their energy efficiency improvements, the new machines use carbon dioxide (CO2), a natural refrigerant, instead of hydrofluorocarbons (HFCs). This marks the first time that vending machines cooled by CO2 have been introduced in the U.S.. This project is part of PepsiCo's broad commitment to reducing the environmental footprint of the vending and cooling equipment used to sell its drinks.
SUPERVALU Launches ‘Simply Good Meals’ Destinations
SUPERVALU has launched “Simply Good Meals™” - new easy-to-recognize, branded destinations in its stores where consumers can find easy-to-make meal solutions in one spot. The program brings together all of the components needed to create a good, balanced meal for the entire family.
The Simply Good Meals program is making its debut in the aisles of the company's family of grocery stores including Acme, Albertsons, bigg's, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw’s Star Market, Shop 'n Save and Shoppers Food & Pharmacy.
Most stores will initially feature up to four Simply Good Meals destinations, including two in the produce area, one in the meat section and one in the deli department. One of the destinations - known as 4:15™ - will feature a selection of items that allow busy moms to create a good, easy, home-cooked meal for a family of four for under $15 and, in many cases, in 15 minutes or less.
Market Street Launches Nutritional Tag Program
Market Street, United Supermarkets’ market that combines everyday grocery needs with specialty and whole-health-gourmet products, has launched its Nutritional Tag program.
The Nutritional Tags highlight foods meeting gluten-free, heart healthy-diabetes management, lean-low-fat, sugar-free-reduced sugar, and organic standards. The easy-to-understand labels, with corresponding letters and colors, are designed to conveniently lead store guests with special dietary needs to safe, healthy choices. Market Street stores will have signage positioned throughout the aisles to help guests become familiar with the new program.
“The Nutritional Tag program is like shopping with a registered dietitian, helping you select better foods for your family,” said Alicia Brown, the company’s health and wellness marketing manager.
KIND Laundry Detergent Displayed At Dry Cleaners
Winning Brands Corp. of Canada is marketing its KIND Laundry Detergent and KIND Fabric Softener within U.S. drycleaner outlets. Winning Brands CEO Eric Lehner, said, “There are more than 30,000 drycleaner locations to which it is suitable to offer revenue enhancing retail products. Now, consumers will have the opportunity to pick-up particularly good eco-responsible KIND laundry detergent and fabric softener for use at home when they pick-up or drop off goods at the drycleaner or are waiting to pay for their drycleaning.” KIND Laundry Detergent is highly concentrated in order to provide up to 32 loads in the convenient 32 oz bottle.
SC Johnson Displays Pledge Fabric Sweeper For Pet Hair
SC Johnson wanted to feature its new Pledge-brand pet hair remover in a half-pallet display in Wal-Mart stores. The display was designed to educate pet-owning customers about the Pledge Fabric Sweeper, how to use it and why it is superior to lint brushes or rollers.
Graphics on the angled center panel attract pet-owning shoppers with clear messaging, a protected sample of the unit and sharp photos of step-by-step use of the sweeper, its grabbing mechanism and the impressive amount of pet hair removed. In the center panel, the logo and product name are prominent, along with an actual sample that is easy for consumers to see. Pictures of pets help attract pet-owning shoppers. This Pledge Fabric Sweeper for Pet Hair half pallet display was created for SC Johnson by Menasha Packaging Co, of Philadelphia, PA and Brooklyn Park, MN.
Icynene Launches ‘Love Your Walls’ Campaign
Spray foam insulation leader Icynene has launched a point-of-purchase campaign to promote its ICYNENE LD-R-50™ insulation, which gives builders and homeowners new reasons to “love their walls.”
Campaign elements feature a builder hugging an unfinished foam-filled wall and a homeowner kissing her walls with energy bill in hand.
“The imagery conveys the message that walls insulated with this product are more energy-efficient than competitive products and help end users enjoy a healthier home,” said Susanne Robins, Icynene Marketing Manager. Icynene retained Akron, OH-based marketing firm Hitchcock Fleming & Associates to develop the campaign.
Little Giant Displays PondWorks Program
Franklin Electric has taken bold steps into the competitive water gardening industry. It is launching a new Little Giant® PondWorks® program featuring innovative products, color-coded packaging, consumer-friendly collateral materials and innovative point-of-purchase displays.
The PondWorks® program has been upgraded and enhanced with comprehensive pond kits, disappearing water feature kits and basins, biological filters, accessories, fountains and Microbe-Lift® health and maintenance products. Complementing the new product line is a merchandising system that provides customers with the inspiration and confidence needed to take the first step in creating their own custom pond or water feature.
Color-coded packaging, consumer-friendly collateral materials and informative p.o.s. displays simplify the product selection process, improve the sales percentage and increase the bottom line for retailers.
Jones Soda Displays Its New Jones GABA Blend
Jones GABA, Jones Soda Co.’s highly anticipated tea-juice blend with the amino acid, GABA, is being introduced in stores across the country.
Jones GABA is the only beverage in the U.S. with natural PharmaGABA, which studies have shown to improve mental focus, balance and clarity, while reducing stress. Its benefits extend to a wide array of consumer groups.
Jones GABA is available in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Single serve 12 fl. oz. cans contain 150 mg of PharmaGABA. Colorful point-of-sale materials explain the health benefits of Jones’ new GABA beverage.
Lipton/Dole Runs In-Store Beverage Promotion
This promotional piece was litho printed on 100# coated stock, full color with an aq coating. It was then mounted to b-flute corrugate and die cut into shape. The displays were then packed together with cling vinyls and shelf talkers to create kits which were shipped out across the country. The header is prominently displayed by a rack of chips, while the cling vinyl is on cooler doors and the shelf talkers are on product and shelves.
The message calls to attention that there is something free to receive once a shopper purchases a beverage. The objective of this promotion, which was to give away many free bags of chips with a corresponding an increase in the sales of 12-packs of beverages, was exceeded. All the pop pieces were produced by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario, Canada-based point-of-purchase display firm.
Pepsi Throwback Brings Back The Taste Of '60s And '70s
As part of Pepsi’s “Refresh Everything” campaign, Pepsi is launching a retro twist on two of its most popular brands with the introduction of Pepsi Throwback and Mountain Dew Throwback. Sweetened with natural sugar, the Throwback duo will be hitting the beverage aisle for a limited time nationwide.
Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the '60s and '70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands.
Point-of-purchase displays reflecting the “Refresh Everything” campaign support the Throwback duo at retail. The displays are headlined, “Refreshingly Retro. Give your taste buds a blast from the past.”
Staedtler Unveils Fimo Kits for Kids
Staedtler's new FIMO Kits offer Polymer clay sculpting projects providing fun for all ages. Full color instructions are provided with each kit which are easy to understand and help make daunting projects simple. Each kit includes four blocks of FIMO soft in assorted colors.
Staedtler is providing counter displays for individual kits, as well as an attractive floor display that contains 60 FIMO Kits. The nearly 5 foot tall sturdy cardboard floor display has a small footprint (14 3/4" wide by 13 l/2") deep and is easy to assemble.
Spongebob Shops Open In Walmart Stores
Nickelodeon is celebrating SpongeBob SquarePants’ 10th Anniversary by providing Walmart customers with unique in-store experiences and the biggest, happiest assortment of SpongeBob merchandise.
A SpongeBob shop, called “The Happy Place,” will feature SpongeBob apparel, bedding, DVDs, music, electronics, toys, video games, books and other products in Walmart stores nationwide.
“Ten years of SpongeBob deserves something incredible,” said Leigh Anne Brodsky, President, Nickelodeon/Viacom Consumer Products. “With a truly unique in-store experience and new, distinctive product at Walmart, customers feel like they are part of the SpongeBob tenth anniversary celebration.”
A fully integrated TV, print and online media campaign and in-store support highlight the new merchandise. SpongeBob signage will be featured in-stores, along with advertising in the Walmart circular.
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