Creative Online

CREATIVE Promotion Audit
June/July 2009




Walmart Redesigns Electronics Aisles

Walmart plans to add new products and features to its consumer electronics area across its 3,500 stores, adding new signage and bringing out displays for new technologies. The goal is to create an “easy to find,” and fun, shopping experience for all customers. There will be: new color-coded and branded signage in categories such as gaming, wireless and home office that organize assortment and simplify selection; a larger assortment in Blu-ray players and movies, including a dedicated hi-definition “sound and sight” area that brings Blu-ray product, and “the experience,” together; an expanded assortment in HDTV; an increase of 30% in its wireless product and redesign of its Wireless World area, focusing on cellular and smart phone products; a new display center for laptops allowing customers to touch and experience each unit and compare brands like HP, Dell, and Toshiba.


Sony Displays New Smile Shutter Technology

Sony is using this display to introduce its Smile Shutter Technology to Best Buy shoppers. The display features two Sony CyberShot cameras with the Smile Shutter feature, accessories, and a TV Monitor with looping video highlighting the features. There is also a CyberShot Camera embedded in the display which takes the photos of the customer and displays it on a smaller TV monitor.

The flash of the camera draws consumers to the display, and invites them to participate by smiling. The Smile Shutter technology kicks in, places a box around the consumer’s head, and a photo of the consumer is automatically taken and displayed on the TV monitor. This display was created for Sony by AMD Industries, a Cicero, IL-based p.o.p. display firm.



BACARDI Displays RTD Raspberry Mojito

BACARDI has added the BACARDI Classic Cocktail Raspberry Mojito to its ready-to-drink (RTD) portfolio. Offering a real flavored mojito taste in a ready-to-serve package, it can be enjoyed anywhere, making entertaining a breeze. The BACARDI Classic Cocktail Raspberry Mojito is made with BACARDI Superior Rum, natural lime and mint flavors and ripened raspberries. “Expanding on the success of the BACARDI Classic Cocktail Mojito RTD introduced last year, the new raspberry flavored variety is the perfect addition to the brand’s ready-to-drink portfolio,” said Gordon Chisholm, brand director, BACARDI Flavored Rums. “After the original mint and lime mojito, the raspberry mojito is one of the most popular mojitos requested at bars and nightclubs.”



Jim Beam Launches Red Stag Black Cherry Bourbon

Jim Beam Bourbon is launching Red Stag by Jim Beam, a Kentucky Straight Bourbon infused with natural flavors. The fresh, contemporary taste appeals to both longtime Jim Beam fans and new consumers who may not have previously considered the Bourbon category. Red Stag is a new innovation from Jim Beam. Through a unique, artisanal infusion process, natural black cherry flavors are slowly and carefully infused into fine, four-year-old Jim Beam Bourbon. “Our Bourbon fans know that Jim Beam would never treat fine Bourbon with anything but respect,” said Kelly Doss, Sr. Dir. Bourbon & whiskeys, Beam Global Spirits & Wine. “Red Stag’s all-natural flavor was hand-selected for its ability to complement and highlight the wonderful taste of Jim Beam Bourbon.”



Moen Interactive Display Launches ioDIGITAL

Moen is bringing the benefits of technology to the bathroom with ioDIGITAL, which enables consumers to set and maintain water temperature and flow with electronic precision and is available for three applications: vertical spa, shower and Roman tub. “ioDIGITAL is like having your own personal digital 'butler' that will set your vertical spa with the perfect temperature and flow; turn on your shower from across the room or while still in bed; or even top off your bath with hot water,” said Mark Knurek, senior product manager, Moen. Up to four different presets can be easily programmed into memory within seconds, allowing every member of the family their own unique setting. Moen has created an interactive merchandiser to inform consumers about the ioDIGITAL while helping to convey its dramatic ‘wow’ factor. The display’s interactive touchscreen and LED lighting draw consumer attention. A motion activated sensor changes the screen content as consumers approach to encourage interaction with the display.


Bosch Tool Merchandiser Gains Display Space

This display for the Bosch Tool Corporation merchandises its rotary hammer and breaker hammer tools and accessories. The unit increased visibility for the products and gained valuable merchandising space in the retail environment. The unit is produced of wire, styrene and steel tubing. The Bosch Tool Merchandiser was created by Rand Diversified Companies, an Edison, NJ-based display firm


Nestle Promotes Maggi Soups To Hispanic Shoppers

Nestle USA is using this floorstand to promote Nestlé’s Maggi dried soup mixes at Hispanic specialty grocery stores in the U.S. The 150-year-old Maggi brand is popular worldwide and includes a wide array of convenient soups and seasonings.

Colorful graphics show the soups' fresh, natural ingredients in a wooden crate reminiscent of farm stands and green grocers in the heart of Mexico. The stacking trays open on two sides, showcasing and framing the inviting packaging.

The display is space efficient with a 288 product count. As the trays shop down, retailers simply remove the top tray. The display is made of B flute for sturdiness. Trays and headers are full litho label printed.

This display was created for Nestle by Menasha Packaging, a Philadelphia, PA and Brooklyn Park, MN-based p.o.p. display and packaging firm.



Campbell’s Soup Features Permanent Floorstand

Campbell’s Soup is using this unique free-standing permanent wire display that is expandable in the field and can be increased in size from roughly l8" wide to 30" wide. As a bigger display is needed for greater product capacity, the display opens-up in width and a shelf insert can be easily added.

Campbell’s is also using a temporary retrofit corrugated display shell to communicate different themes which can be easily updated for new promotions.

As shown, the unit features the theme, “Help Good Things Grow.” Three dimensional graphics of a barn support the theme. The innovative display was created by Trinity, LLC, a Metuchen, NJ-based display firm.



Dover Displays Its New go fresh Burst Collection

New Dove go fresh Burst collection is a fresh, new addition to the Dove go fresh product line. The invigorating and crisp sensory experience of juicy nectarine and white ginger encourages women to start their days with a burst of energy and inspiration. The Dove go fresh product collection is now offered in four fragrant variants - Burst, Refresh, Energize and Cool Moisture, and are now available in beauty bar, body wash, deodorants, matching body mists, hand and body lotion and hair care. The Dove go fresh collection will be displayed in food, drug, mass and club retailers. Special PDQ displays and pallet displays will support the launch.



Candle Warmers Displays Boost Sales At Mass Retailers

Candle Warmers Etc., manufacturer of patented candle warming appliances and related giftware appliances, has expanded distribution through new mass retail chains such as Bed Bath & Beyond, Dillard’s, JCPenney, K-mart, Kohl’s, and Walgreens. Candle Warmer Etc. Marketing Director Chris Barnes, said, “By attaining these top-tier retailer relationships, we give consumers greater ability to find our popular candle warmer product lines.”

Customer demand for the Company’s “quick, safe, clean and healthier alternative to wicked candles without a flame products" has spread through gift stores. Candle Warmers Etc. is using special point-of-purchase displays to support the expanded product distribution.


Tide Conducts ‘Loads of Hope’ Promotion

Tide laundry detergent has launched a new specially marked, Yellow Cap bottle of Tide, with 10˘ from every purchase going toward helping families affected by disasters. Dedicated to providing clean clothes to help renew a sense of hope to families affected by natural disasters, the Tide Loads of Hope program has provided free laundry service to families and relief workers for the past three years following major disasters, including Hurricane Katrina and the California wildfires. “After three years of sharing in people's efforts to rebuild after major storms like Hurricane Katrina and Hurricane Ike, we’ve learned that the little things, like clean clothes, can make a big difference for those in need,” said Suzanne Watson, Tide Assoc. Marketing Director. “We are excited to share the launch of this new bottle of Tide with consumers so they can be a part of this worthy cause to help families dealing with the effects of a natural disaster”.



Henkel Launches Purex Complete

Henkel has launched Purex Complete 3-in-1 Laundry Sheets, which will simplify how laundry is done by bringing together detergent, softener, and anti-static ingredients in one powerful sheet. Add the sheet to the wash load and the detergent is released; transfer the sheet with the clothes to the dryer and the softener and anti-static are released. Marketing support for Purex Complete 3-in-1 Laundry Sheets includes TV, print, FSIs, and special p.o.p. displays. Purex has partnered with the non-profit organization, Kiva, (the world’s first person-to-person micro-lending website, empowering individuals to lend directly to entrepreneurs around the globe) to launch the campaign.

Rosetta Stone Opens First Experience Retail Store In NJ

Rosetta Stone, a leading provider of technology-based language learning solutions, has opened its first retail outlet designed to provide a more complete experience of Rosetta Stone. Located at The Mall at Short Hills, in Short Hills, NJ, the new store will allow consumers to fully experience the award-winning Rosetta Stone Dynamic Immersion method. Rosetta Stone has also opened a number of new kiosks nationwide to give language learning enthusiasts an opportunity to discover a better way. Customers can now find Rosetta Stone solutions for beginner, intermediate and advanced foreign language learners in more than 30 languages, at more than 155 kiosk locations throughout the United States. Tom Adams, CEO, Rosetta Stone, said, “We’re pleased to open our first experience store and these new kiosks making it more convenient for customers to begin their language learning journey.”



Perry Ellis International Opens Cubavera Retail Store

Perry Ellis International has opened its first Cubavera brand retail store in the U.S., located in the international terminal of Miami International Airport. “Miami’s fusion of cultures and influences makes it the ideal location for the first Cubavera domestic retail store,” said Gary Rubin, President of Retail for Perry Ellis International. “We look forward to expanding brand recognition via this highly visible venue as well as providing visitors with a one-stop destination for apparel, accessories and gifts with Latin flavor." The 900 sq. ft. store features a complete lifestyle format reflective of the unique Cubavera point of view. The brand’s close ties to Latin music and culture are evident in all aspects of the store’s environment, including store visuals, product merchandising and a selection of the best Latin lounge music.



Torpedo Shark Display Grabs Consumer Attention At Retail Counters

USA Pool & Toy, O’Brien, FL, is placing this 12 piece Torpedo Shark Display in pool stores, zoos and aquariums. The display features three each of four different style sharks and dolphins for a total of 12 pieces per pool toy display. The 13.75" x 9.25" x 10.5" pool toy display grabs consumers attention and increases impulse purchases.



Platypus Displays Hydration Products

Cascade Designs, a leading marketer of innovative equipment for the outdoor enthusiast, has introduced this floor display to merchandise its Platypus line of hydration products.

The display allows for interchangeable graphic elements, has casters for mobility, and is designed to knock-down for low cost UPS shipping.

The new Platypus Floor Display provides the functionality of slatgrid to allow the use of off-the-shelf peg hooks. The slatgrid panels allow multiple merchandising options, so that retailers can tailor the display to their specific needs. This custom slatgrid is supported in a unique split construction arced frame that is bolted to a MDF base fitted with 4 swivel/locking casters for mobility. By echoing the curvilinear shapes and water-related graphic elements of the Platypus packaging, this display reinforces the brand. This display was created for Cascade Designs by Concept Designs Inc., a Palo Alto, CA based display firm.



BEHR Displays Premium Plus Ultra™ Interior

A paint and primer in one, BEHR Premium Plus UltraTM Interior is the latest innovation from BEHR Paints. With a paint that covers existing or uncoated surfaces without a separate primer, even for drastic color changes, BEHR has reduced the need for multiple products, saving homeowners time and money.

“BEHR Premium Plus Ultra Interior is the highest quality interior paint product that BEHR has ever made,” said Scott Richards, Sr. V.P., Marketing, BEHR Process Corp. The retail experience at The Home Depot stores nationwide has also been refreshed with the launch of the new line. BEHR will debut a BEHR Premium Plus Ultra Interior Color Center that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine color cards, mood/style cards, trend color cards and technology cards as well as a light-box for more accurate color determination.



‘Aura Glamorizer’ Promotes Benjamin Moore Aura Paints

This Benjamin Moore Aura Glamorizer was designed as an upscale counter unit with a look of a high-end cosmetic styled display. The display also provides a double brochure holder for bi-lingual markets. The versatile unit can be updated with a Side Car to add new products, allowing for a long lasting presence and flexibility for future line extensions.

The unit ships pre-assembled and it uses a very small footprint, enabling it to be placed anywhere in store. This display was created for Benjamin Moore by Multi Dimensional Resources, a Carlstadt, NJ-based display firm.



Fuji Displays EnviroMAX Batteries

Fuji is displaying its Fuji EnviroMAX™ eco-respectful, high performance batteries in hardware chains nationwide. “Consumers looking for easy, affordable ways to go green can start right now with Fuji EnviroMAX batteries,” said Jeff Kreidenweis, Director of Sales. The batteries are free of added poisonous mercury and cadmium, and can be disposed of in most landfills.

Consumers will find the batteries on P.O.P. displays in such chains as ACO and ACE Hardware stores; Sears, Target, and Tru Value Hardware stores.



Kelly-Moore Unveils Environmental Paint Line

Kelly-Moore Paints is displaying its new environmental paint line, which includes two zero volatile organic compound (VOC), low-odor paint lines, Enviro Coat and Green Coat, and the largest selection of stock colors with 16 colors now available in eCoat, its recycled paint. The products maintain excellent interior air quality during application without sacrificing performance. “As a California-based company, Kelly-Moore has been at the forefront of environmental innovation and regulation in the paint industry. Enviro Coat and Green Coat offer both painters and DIY consumers healthy, high-quality, durable environmental paint choices that last longer than consumers may expect,” said Steve DeVoe, president of Kelly-Moore Paints. “The quality of our paints reduces the need for frequent repainting, which lowers the overall cost-per-foot-per-year for the consumer. This also helps the environment, as less paint waste is disposed of in landfills.”


Recycled Displays Launch Thatcher’s Organic Liqueurs

Thatcher’s organic liqueurs, has been launched in light weight attractive, clear 750ml glass, recyclable bottles. Thatcher’s has partnered with established environmental charity 1% For the Planet.

Point of sale support is created using recycled material; the menu boards and display racks, for example, are made from wood that’s been hand-selected from old barns.



P.O.S. Promotes Newly Reformulated Miller Chill

Miller Chill, the beer that established the light lime beer category in 2007, is bringing a new look and taste to beer drinkers this summer. Newly reformulated Miller Chill, now with just 100 calories and 4 carbohydrates per 12-ounce bottle, is a change of pace from the typical light beer.

The brand has also switched to a new clear bottle, highlighting the refreshing light beer inside. New national advertising , new primary and secondary packaging, and a new point-of-sale campaign call attention to the changes in the brand.

“We’ve enhanced the entire Miller Chill experience, giving consumers a crisp, light beer with a hint of fresh lime flavor, now with just 100 calories per bottle,” said Miller Chill Marketing Director Herb Heneman. “With about 15 percent fewer calories and half the carbohydrates of Bud Light Lime, Miller Chill is in a class all its own.”



Subaru To Open State-Of-The-Art Dealership In AZ

Subaru plans to open a 38,000 sq. ft. state-of-the-art dealership, the Subaru Superstore in Chandler, AZ. The new Subaru facility has a contemporary image that represents the progressive design of Subaru vehicles. The exterior finishes include metallic surfaces, natural slate, and a sleek, all-glass view into the showroom. The curved front wall provides architectural interest. The interior architecture provides high, open spaces with extensive sight lines between areas. Polished black floors and environmentally friendly in-ground lifts are featured in the facility as well as a mixture of both private and open spaces with wi-fi throughout. The dealership has been constructed to meet LEED's certification requirements.



Audi Opens New ‘Terminal’ Dealerships

Audi is redesigning its dealerships to enhance the entire Audi exclusive customer experience. Audi’s new “terminal” dealerships combine efficiency, performance, luxury, and environmental themes. Part of a $1 billion dealership investment, 30 Audi terminal dealerships will be open by the end of 2010.

The square, stackable design of the showroom efficiently uses space in both a crowded urban downtown setting and an open suburban community. By consolidating space and using natural light, the new terminal dealerships save 30-40 percent in expenses.

The back wall of the dealership is a rounded curve simulating the sharp high-speed turns of motor sport racetracks. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers' car-buying experience.



Wausau Paper Makes Colorful Entrance Into Office Depot

Wausau Paper has launched its colorful consumer paper product line in Office Depot stores. The new display showcases interactive graphics that can help consumers choose the right paper for their needs. The custom virtual print tester allows the customer to slide the viewer over the paper colors to see what their printout will look like, whether printing in thin or bold type, black or color or using an image. This Wausau Paper display was produced by Becker Communications, Schofield, WI, and designed by SUN Printing of Wausau, WI.



Avery Dennison Displays Products At Staples

Avery Dennison Co. wanted to better organize and display its label products at Stapes stores. Located in an inline area dedicated solely to Avery labels, the 5 bay store-within-a store merchandises the multitude of Avery labels. Bold category color segmentation makes it easy for the shopper to locate a particular product while allowing the Avery-specific area to stand out in the Staples environment.

Using a color-by-category graphic set consisting of headers, back wall liners, channel strips, blades and base plates, the shopper is able to navigate the numerous product SKUs easily to find the right label. Custom-tooled channel strips and blade extrusions allow graphics to be easily updated. This display program was created for Avery Dennison by Cornerstone Display Group, a San Fernando, CA-based p.o.p. display firm.



Island Display Promotes 3 Different Products

Sam’s Club is using this Wireless Island Display, which offers an innovative design solution engineered to promote three different products from three different vendors.

The display ships fully pre-packed, one pallet on top of the other, branded as a single unit. The pallets are then merchandised side by side at retail. In addition product sampling platforms were incorporated into the design to provide for consumer interaction. This Sams Club Island Display was created by Great Northern Corp., headquartered in Racine, WI.



Logitech Floorstand Promotes Computer Products

Logitech Canada required a display for bulk purchase of production parts which could be used in multiple channels. The display was engineered to achieve maximum flexibility and modularity. The overall size of the shelves permits a variety of planograms, enabling retailers to vary the mix of product displayed.

The display’s metallic looking trim, along with its matte-metal grey color lends a premium and high-tech, permanent look to the completely corrugated display.

The display is shipped pre-packed for retailer convenience. This display was created for Logitech by Add Ink, Division of Atlantic Decorated & Display, a Toronto, Ontario, Canada-based point-of-purchase display and packaging firm, (Web Site) www.atlantic.ca.



Fitovers Displays New Sunglass Line

Fitovers Eyewear are fashionable sunglasses designed to be worn over prescription eyeglasses, specifically crafted for the prescription eyeglass wearer with an active lifestyle. The polarized lenses and high end frames are available in 10 different styles and 22 colors. With so many options of frames and colors it's easy to fit any type of eyeglasses creating a stylish designer look at an affordable price. Fitovers Eyewear sunglasses cost between $50 - $70, saving people hundreds on sunglasses. Fitovers Eyewear is sold through Opticians, Ophthalmologists, Optometrists and various other eyewear retailers.


Revo Displays New Polarcast Technology

Revo has launched a new collection of sunglasses designed with some of the most advanced, lightweight materials on Earth. Thirteen new styles featuring lenses made with Revo Polarcast technology provide unparalleled polarized protection from the sun and the elements. Targeted toward the active sport and lifestyle consumer, the polarized eyewear collection is on display at authorized Revo retail locations nationwide.

Each Revo Polarcast lens is infusion molded, which fuses all lens materials into a single layer. Unlike most sunglasses on the market, Revo frames are designed around the lenses. A patented Motion Fit system positions sunglasses to ideal locations on the nose and ears. This allows for optical clarity from any angle, reducing eyestrain. The new Revo Polarcast Collection is displayed in a variety of styles, frames and price points.



Trident Floorstand Displays Sugarless Gum

This Trident Gum display merchandises a large volume of gum making it easy for shoppers to identify, select, and purchase flavors. while supporting the brand image.

This display was designed for flexibility and durability to withstand high traffic areas while providing retailers with easy re-stocking capability.

The angled merchandise pockets attract shopper attention and enable the display to hold a large volume of product in a compact footprint of only 14" wide x 6" deep.

This display was created for Trident by Marketing Impact Limited, a Concord, Ontario, Canada-based p.o.p. display firm.



Glee Gum Promotes New Ethical Chewing Gum

This counter display, designed for new regular Glee Gum, comes pre-assembled and fully stocked with all 6 SKUs of Glee Gum: Peppermint, Cinnamon, Tangerine, Bubblegum, Spearmint, and Triple Berry.

The point-of-purchase display is free to the retailer with the purchase of the gum itself. The colorful display attracts attention and highlights that Glee Gum is all-natural.

Glee Gum is a gluten-free chewing gum with no artificial coloring, flavoring, sweeteners, or preservatives. Glee Gum is a “green” gum right down to the packaging, which is made from biodegradable, recycled cardboard.



Mizuno Display Introduces Two New Drivers

Mizuno is using this innovative freestanding display to attract consumers and promote two new Mizuno drivers. The display provides complete visibility for a dozen each of the new drivers.

This display is constructed from metal, plastic and MDF. It features a motif design pattern with a high gloss finish. Each row of club holders has a dimensional logo, and there is a molded orienting device that automatically places each club in the same direction This Mizuno display was created by Nashville Display of Lebanon, TN.



Golfsmith To Open LA’s Largest Golf/Tennis Store

Golfsmith International plans to open a new 40,000-sq. ft. playground for golfers and tennis players in Orange County, CA, in Nov. 2009.

The new store will provide golfers and tennis players of all skill levels a fun, interactive environment to try out the best brands at the lowest prices in Los Angeles.

“Golfsmith continues to expand its superstore format into new markets,” said Martin Hanaka, President & CEO of Golfsmith. “We are committed to growing the game in California, and despite the economic downturn, we are growing our retail footprint where appropriate.”

In addition to carrying the best brands in golf and tennis, the new Golfsmith Xtreme store will feature an indoor driving range with state-of-the-art launch monitors, a large putting green, an indoor hitting area for tennis, and private custom club-fitting studios.



Prescriptives Featuring Counter Display

Prescriptives is using this counter display to highlight its color cosmetics lines throughout the seasons; Holiday, Spring, Summer Fall.

The clear acrylic counter unit utilizes an aluminum laminate and centered laser cut hole, which enables the unit to be modified by season. The updatable graphic riser allows beautiful seasonal graphics to be added.

This display was created for Prescriptives by Retail Solution Center, a Freeport, NY-based point-of-purchase display firm.



Perfect Results Uses New P.O.P. Displays As Part Of Brand Restage

Perfect Results hair care products, formulated for professional stylists, recently expanded its product line to include products for home use.

The Company called on Chicago-area's Thynk Design to update its image and message.

Women of color between the ages of 18 and 49 who wanted products that would allow them to maintain their style at home, as well as salon stylists, were now the target audience.

Thynk Designs’s Creative Director Bob Sprecher, said, “The brand message was going to be seen by both audiences simultaneously via in-store merchandisers and a new e-commerce web site. While addressing the desires of each audience, we had to make sure each message would complement, and not cannibalize, the other.”

Tracey Bell, Brand Manager, Perfect Results, said, “Clean messaging and powerful images express the brand’s benefits and unique qualities and are beautifully integrated on the web site and in point-of-purchase materials.”



Fanta P.O.S. Promotes Search For Fourth Fantana

The new Fantanas have arrived as the new ambassadors of fun for Coca-Cola’s Fanta brand. The Fantanas are asking fans to join them in their nationwide search for the fourth Fantana.

“The Fantanas have always been fan favorites. We knew it was time to re-introduce them with a new attitude and authentic talents,” said Santiago Blanco, V.P., Flavors, Coca-Cola.

Fanta lovers who think they have what it takes to be a Fantana can visit www.Fanta.com to submit a one minute video in which they showcase the refreshing personality of the brand and highlight the carefree Fantana attitude. The grand prize winner will receive a $5,000 cash prize and the opportunity to become the fourth Fantana which includes appearing in Fanta’s marketing campaign.



Pepsi Throwback Brings Back The Taste Of ‘60s And ‘70s

As part of Pepsi’s “Refresh Everything” campaign, Pepsi is launching a retro twist on two of its most popular brands with the introduction of Pepsi Throwback and Mountain Dew Throwback. Sweetened with natural sugar, the Throwback duo will be hitting the beverage aisle for a limited time nationwide.

Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands. Point-of-purchase displays reflecting the “Refresh Everything” campaign support the Throwback duo at retail. The displays are headlined, “Refreshingly Retro. Give your taste buds a blast from the past.”



Kohls Featuring Space Efficient Entertainment Display

Kohls is featuring this three-sided DVD Waterfall Tower capable of holding up to 416 DVD Movie/Game products within a 4 sq. ft. store footprint.

The display features colorful graphics to attract shoppers. This display was created by Northern Wire Products, a St. Cloud, MN-based display firm.



Blockbuster Places Express DVD Kiosks

NCR, the Dayton, OH-headquartered kiosk manufacturer, has announced the installation of state-of-the-art Blockbuster Express branded DVD rental kiosks in retail locations such as supermarkets and convenience stores. Through the acquisition of TNR Holdings, NCR's strategy is to become the leading provider of self-service entertainment solutions through its partnership with Blockbuster.

John Bruno, executive vice president, NCR Industry Solutions Group, said, "As the global leader in self-service solutions, NCR is applying our expertise to the entertainment industry to offer consumers a fast, easy and convenient way to buy and rent movies, music and video games."

In the fall of 2008, NCR began a strategic alliance with Blockbuster Inc. to deploy Blockbuster Express branded DVD rental kiosks in a successful pilot program that was the first step of a national rollout of thousands of units.






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