T-Mobile myTouch 3G On Display In Stores Nationwide
T-Mobile is displaying the new T-Mobile myTouch™ 3G with Google™ which is offered with an array of accessories and customized shells. “myTouch 3G can be personalized to wholly reflect your individuality, making it 100% you,” said Denny Marie Post, chief marketing officer, T-Mobile USA. “We’ll help this come to life from the get-go at our retail stores, where unique sample personas will be displayed to illustrate some of the many customization options.”
Customers will be able to design their own shell using a variety of methods, including uploading a personal photo, graphic design, or selecting text, shapes, icons or logos. The final design is custom-printed onto the shell, then shipped. On its inside, myTouch provides customers with the ability to richly personalize the entire theme of the device with new widgets, icons and wallpapers.
Sprint Kiosks Placed In Movie Theaters
Sprint is placing kiosks in movie theaters nationwide to reach movie goers. Sprint customers can scan in a code from their phones, and the kiosks will print coupons for snacks and drinks. Through this promotion, Sprint is rewarding its mobile phone customers as well as attracting potential customers with a Sprint branding message.
The kiosk works by instructing Sprint customers to text a certain word to a certain phone number. The customers then receive a text message code. The kiosk includes a computer screen next to a scanning device, and people hold up their cell phones, scan that code and can browse through a few offers on the screen. The customers select their offer, and the kiosk prints a receipt that people can take to the concession stand.
Captain Morgan Launches “Calling All Captains” Campaign
Captain Morgan’s new “Calling All Captains” campaign “is a call to arms recruiting adult consumers who are the unsung party heroes, who in their unique way make things happen that become legendary among their crew,” said Tom Herbst, Director of Marketing, Diageo Rums.
The campaign features an “Ultimate Pose Off,” allowing consumers to win prizes from the Captain’s Treasure. This contest is designed to uncover consumers’ most legendary adaptation of the Captain’s pose. Consumers are encouraged to email or text their “Pose-worthy Moment,” with their own Captain nickname. An eligible winner will be selected each week with a grand prize of $50,000 awarded to “Captain Morgan’s Ultimate Poser Champion.” On and off-premise P.O.S. and event promotions will highlight the promotion.
Rosemount Wines Promote Partnership With ‘Hell’s Kitchen
Rosemount Estate wines has formed a one-year exclusive wine partnership with Hell’s Kitchen, the reality series in which aspiring young chefs are put to the ultimate culinary challenge with Gordon Ramsay, world-renowned celebrity chef As part of the agreement, the wines of Rosemount Estate will be prominently featured on Hell's Kitchen Seasons Six and Seven with both product integration and appearances by Rosemount Estate brand ambassadors. To coincide with the airing of the show, Rosemount is running a comprehensive national campaign featuring in-store merchandising, wine and food pairing suggestions from Chef Ramsay, and online/mobile components. The Rosemount Estate/Hell’s Kitchen p.o.s. materials will be placed in grocery, drug and independent food stores as well as restaurants.
Reebok Displays EasyTone Shoes For Toner Legs
Reebok has entered the toning shoe market with the launch of Reebok EasyTone. Independent university lab tests proved that by wearing EasyTone, a woman could generate up to 28% more butt muscle activation compared to an ordinary sneaker. The proprietary technology was invented by former NASA engineer, Bill McInnis, who perfected a balance pod system in the sole of the shoe that creates natural instability with each step. Katrin Ley, Head of Womens at Reebok, said, “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it’s a shoe they are not ashamed to be seen wearing either.” Reebok EasyTone shoes will be displayed at top retailers including LadyFootlocker, Dick’s, and Nordstroms.
Whirlpool Displays Appliance Accessories
Whirlpool is using this Appliance Accessories Display at a variety of retail outlets, including electronics stores and appliance stores. The display is constructed from metal with metal shelves which are adjustable on the slatwall back. Pegs are also used for carded merchandise. POS is used on the sides of the display to feature specific products and there is an interchangeable sign frame at the top of the display. This Whirlpool Appliance Accessories Display was created by Nashville Display of Lebanon, TN. (Web Site) www.nashvillewire.com
B Green Innovations Displays VibeAway
B Green Innovations has developed a new counter top display for VibeAway®. The display can sit on top of a washing machine in retail stores. B Green’s VibeAway is made from 100% recycled tires. B Green is marketing the VibeAway to customers seeking an environmentally responsible solution to the problem of walking, vibrating and shaking washing machines. The display holds a dozen units, and the colorful display header illustrates how VibeAway works.
Master Lock Displays New Speed Dial Locks
Master Lock has introduced a new line of speed dial combination locks. Rebecca Smith, V.P., Marketing for Master Lock, said, “It’s a total paradigm shift in the way combination locks work, both in ease of use and enhanced security. These locks include technology features you won't find in any other padlock.”
The patented 1500iD Speed Dial Set-Your-Own Combination Lock features a first-of-its-kind design that opens on directional movements -- up, down, left and right -- instead of the traditional rotary dial. The lock is faster to open than traditional locks, more secure and customizable. Users can create their own easy-to-remember, resettable combination consisting of any number of movements in any sequence.
ZipIt Pencil Case Display Attracts Back-To-School Buyers
ZipIt Ltd. recently placed colorful counter displays for its fashionable, functional pencil cases in such retail chains as Walgreens and Office Depot this Back-to-School season.
“The ZipIt(R) pencil case is for kids who dare to dream,” said Menahem Geber, Founder of ZipIt. “Our young company captured the imagination of Back-to-School buyers when they saw how a simple zipper could become a purposeful pouch. Students of all ages, will be magnetized by ZipIt's innovation.” Displayed in fluorescent trays, the rolls of long, colorful zippers will be zipped-up by children of all ages to become novelty pencil cases from ZipIt’s S-Cool product line.
PHYTO Rolls Out Dedicated Retail Space In Salons
Celebrating the 20th anniversary of the world's first botanical hair care line, PHYTO is implementing new initiatives created for professional salons. This new strategy includes the creation of ‘l’espace phyto, a customized area dedicated to the brand yet with complete respect to the salon’s environment. This area complements the salon’s day-to-day activities, all while enhancing the education and prescription of botanical treatments to clients.
l'espace phyto is a dedicated retail space within the salon that incorporates the philosophy of achieving healthy hair and scalp through the power of plants. Each salon space will be an interactive area featuring modern shampoo dispensers and the Phyto hair scope, which magnifies hair 200 times. The scope will be used to give clients a customized “Phyto Rx” and a better understanding of their hair care needs.
La Perla Pop-Up Shop Visits The Hamptons
La Perla, the Italian luxury brand, recently opened its first North American Pop-Up shop, located in East Hampton, New York.
The 900 sq. ft. boutique showcased the La Perla Mare swimwear collection and its complete line of lingerie.
The store is bright and spacious, reflecting both the principal elements of La Perla Boutiques globally, and the beach atmosphere of East Hampton. The white minimalist interior keeps the focus on the collections and the bright poolside imagery from the La Perla Mare 2009 ad campaign which is shown throughout the store. “This location allows us to be closer to our existing clients in the Hamptons and helps us welcome new ones who may not have visited our other boutiques,” said La Perla NA’s CEO, Suzy Biszantz.
Tres Generaciones Tequila Launches With Bottle Glorifier
Tres Generaciones Super Premium Tequila wanted to create an illuminated back bar set for the launch of its new bottles.
This acrylic bottle glorifier set looks like poured acrylic cylinders, lit with 7 bright white LED’s. The look and feel of Sauza Tequila’s “top shelf” brand was achieved using colored metallic foils, reminiscent of the bottles’ label, and placing a die-cut Mylar wrap on the inside of the thick acrylic base. The Tres Generaciones Tequila Bottle Glorifier was created by Lake Displays of Milwaukee, WI. (Web Site) www.lakedisplays.com
Floorstand With Lockbox Showcases Macallan Scotch
Remy Cointreau USA wanted to gain additional retail space and secure high visibility placements for its ultra premium brands of Macallan Scotch Whiskey.
This Macallan Floorstand was created to reflect the luxury image of Macallan Scotch Whiskey with the use of high quality materials and graphic treatments. It was crafted with ¼-inch acrylic with beveled edges that simulate the look of real smoke glass. High end, high quality decorative hardware was used to finish the display. A lock box was designed for safety and security, and to reflect the Gold highlighted in the upscale packaging. The unique design requires retail sales personnel to become involved in the shopping experience, further enhancing the image of this rare but special Scotch Whiskey.
The Macallan Scotch Whiskey Floorstand was produced by Multi Dimensional Resources, a Carlstadt, NJ-based p.o.p. display firm.The display is shipped fully assembled without requiring any retail time or effort for set-up. (Web Site) www.mdr-pop.com
Green Mountain Coffee Offers Vending Solution For Single-Cup Brewing
Green Mountain Coffee Roasters, is offering a new vending unit designed for single-cup brewing in high-traffic commercial environments. “This innovative system will make people think about coffee from a vending machine in a whole new way,” said T.J. Whalen, V.P., Marketing for GMCR's Specialty Coffee Business Unit. “With its value proposition of quality, variety and convenience, this unit brings a coffeehouse experience to vending locations.” Operators can choose to offer up to 12 product selections from more than 60 coffees, teas, and hot cocoa in K-Cups from GMCR’s family of brands.
AVT Places Need-It-Now ‘Baby Stations’ In Westfield Mall Locations
AVT, a vending solutions provider, has placed Need-It-Now “Baby Stations,” which are custom vending machines with essential baby necessities including feeding products, first aid products and toys, baby wipes, bottles, and pacifiers, in Westfield Mall locations in both Northern and Southern California. Other products in the custom vending machine are diapers, rash cream, baby Tylenol, medicine droppers, baby formula, Pedialite water and soft cookies. Each Baby Station machine is vibrantly wrapped with themed graphics and includes a 7" Widescreen LCD display to stream information and video feeds about the products being sold.
“This brings peace of mind to families knowing there is a convenient and accessible solution for every baby’s need,” said Shannon Illingworth, AVT founder. "An advantage for the shopping mall is that parents don’t have to cut their shopping time short because they left the house without all the baby essentials.”
Glidden Introduces New Color Selection Center
The Glidden brand has launched a major rebranding effort, which will include: Radically simplifying the Glidden color palette to 282 expertly chosen colors; Making premixed, ready-to-use testers available in every color; Increasing the size of Glidden color chips and suggesting coordinating colors right on the card; and Redesigning color centers.
The new color centers, found in all Home Depot retail locations, reflect the brand's promise to make the paint selection process easier. Color groups are arranged intuitively so a consumer can quickly review related hues in one, user-friendly area. The new color centers also feature sections dedicated to the Glidden Top 10 Colors. Ready-to-use testers are available within the new Glidden color centers, conveniently located next to the corresponding color chips. The testers are pre-mixed and come complete with a built-in brush.
New Krylon Wood Stain Now In Convenient Spray Can
Krylon is introducing the first and only exterior wood stain in a convenient spray can. Krylon Exterior Semi-Transparent Wood Stain provides the same durable protection you get from wood stain in a bucket, but with spray paint convenience, making short work of a dreaded weekend project.
Krylon’s Wood Stain applies cleanly to both vertical and horizontal surfaces without runs or drips. Do-it-yourselfers will appreciate the recyclable spray can’s easy-open cap and EZ Touch 360° Dial Spray Tip. Colorful corrugated shipper displays will call attention to the new product and how easy it is to apply to all wood surfaces.
Candie’s At Kohl’s Launches Fall Promotion Campaign
Britney Spears and her latest music video, “Radar,” will be featured in Candie's latest marketing campaign. The junior brand outfitted Spears for the video with apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores.
Julie Gardner, Kohl's executive vice president and chief marketing officer, said, “We are very excited that Britney Spears will continue to appear in the fall 2009 Candie’s Only at Kohl’s advertising campaign. After a successful launch in spring, we know Spears has a strong connection with our young shoppers who want great style at exceptional value."
The campaign will be heavily integrated into Kohl's fall 2009 marketing vehicles, including broadcast, circulars, and in-store graphics.
Crocs Displays New Back-to-School Styles
Crocs, Inc. is displaying four new fun Crocs™ shoes for kids for the back-to-school shopping season at select retailers nationwide.
“Crocs continues to deliver comfortable, casual, and colorful shoes that, when combined with our innovative design elements, are perfect for heading back to school,” said John Duerden, President & CEO of Crocs, Inc. “Moreover, with parents continuing to be conscious of value during these tough economic times, they can feel good knowing these new styles provide kids with high quality footwear at an affordable price.”
For each pair of Crocs™ kid's shoes purchased, consumers will receive a free croc-a-doodles™ kit. This kit includes washable markers and stencil sets for kids to use to custom design their favorite pair of Crocs™ shoes. Kids are encouraged to show off their design by having their parents submit a photo of their creation to the Color My Crocs™ shoe contest.
Nature’s Escape Featuring Interactive DVD Display
Allegro Media Group, Portland, OR, is using this tri-fold interactive display to encourage consumers to turn their home or office into a peaceful sanctuary with these Nature’s Escape DVD/CD combinations.
The interactive display allows consumers to listen to a sampling from each Nature’s Escape CD so that they can purchase the one that will provide them with the ultimate escape. The compact counter display also merchandises six different DVD/CD’s.
ELAN Home Systems Displays Elios Speakers
ELAN Home Systems, a leading manufacturer of Multi-Room audio/video systems, has introduced its new Elios™ Speaker Line of 19 high-performance in-wall and in-ceiling architectural and cinema speakers.
Elios incorporates never before used technologies and one-of-a-kind mechanical designs into its entire line of speakers.
The speakers feature a new hybrid tweeter design, which bonds a titanium/aluminum nano coating to a teteron dome substrate delivering the high frequencies, precision, speed and transient response of metal tweeters with the desirable smooth and silky sound of soft dome tweeters.
Also unique to Elios is a new drywall leg clamping system, which will provide installers with the easiest, installation of any speakers on the market today. ELAN is providing its dealers with a high-quality point-of-purchase display and limited edition posters to help introduce the speaker line.
EA Displays Its Newest Sims Game
Electronic Arts recently introduced its highly anticipated 'The Sims™ 3' game. Players stormed retail displays recently making it the best-selling PC launch in EA’s history.
Rod Humble, Head of the EA Play Label, said, “The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It's their world now, we can't wait to see everything players create and share.”
Alienware Launches New Store-Within-A-Store
Alienware has opened the first Alienware Experience, a new store-within-a-store, at the Micro Center in Paterson, NJ. As Dell’s premier gaming brand, Alienware is bringing a new level of excitement to the retail marketplace with The Alienware Experience giving hardcore gamers and tech-savvy computer enthusiasts the opportunity to experience Alienware first hand.
At the Alienware Gaming Area, gamers can test drive the latest games available on Alienware systems. Several award-winning products will be showcased including the recently introduced Alienware M17x, the world's most powerful 17-inch gaming laptop, the M17 and Area-51 m15x laptops and the Area-51 X58 desktop.
“Having an expanded retail presence to showcase Alienware’s design, performance and power is extremely important to us and our fans,” said Michael Tatelman, V.P., Marketing for Dell’s global consumer business.
Classified Cosmetics Displays Aero Mineral Makeup
Classified Cosmetics is featuring this Aero Minerale Makeup Mist Power Panel.
An active Lenticular graphic is the centerpiece of the power panel display header. The graphic quickly engages the consumer to review the product benefits.
This power panel display has been installed in hundreds of Duane Reade stores. This display was created by Accentuate, Inc., a Santa Fe Springs, CA-based p.o.p. firm. (Web Site) www.accentuateinc.com
Dove Displays Body Wash With Nutrium Moisture
Dove is displaying its latest liquid cleansing technology called Nutrium Moisture. With Nutrium Moisture, moisture loss caused by cleansing no longer has to be a skin care concern.
Unlike other body washes, this first-of-its-kind body wash technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing which is critical for optimal skin health. Dove Nutrium Moisture contains the highest level of natural moisturizers in a body wash, making it the most effective natural nourishment ever.
The new Nutrium Moisture technology will be offered in Deep Moisture, Sensitive Skin and Gentle Exfoliating variants at food, drug, mass and club retailers. Corrugated floor displays prominently highlighting the Dove logo will help support the launch.
Mountain Sprouts Features Sustainable ‘Closet’ Display
Mountain Sprouts-Mountain Khakis Kids is using this freestanding “closet” display to merchandise its products. Three sides provide a hidden track for accessories with universal mounting and one open side with adjustable shelving for folded goods. Graphics are mounted on all four sides and one free standing sign is mounted on top.
The display is constructed with reclaimed Sitka spruce and local formaldehyde free birch plywood. Signage is changeable and the unit is built to last many years. At end of life, it is 100% recyclable. Mountain Sprouts/Mountain Khakis Kids met their sustainability goals for this P.O.P. program.
This environmentally sustainable display was designed and produced by Ecowood Display, a point-of-purchase display company dedicated to preserving the environment, located in Mount Shasta, CA. (Web Site) www.ecowooddisplays.com
Vans Develops Environmentally Friendly Display
Vans wanted to develop an environmentally friendly display to showcase its own recycled shoe line. This unit is fabricated from recycled cork, metal and graphics. This display’s construction had little impact on the environment, and the display unit is designed to last for years. Vans teamed up with Fabcon Creative, a Santa Ana CA-based point-of-purchase display firm, to create this environmentally friendly display.
Monterey Mushrooms Displays Promote Health Benefits
Monterey Mushrooms is encouraging shoppers to combat Vitamin-D deficiencies by eating its new Sun Bella™ mushroom, which is the first packaged fresh mushroom to provide at least 100% of the recommended daily intake of Vitamin D in a single, three-ounce serving through a natural sun ripening process.
Sun Bella™ mushrooms' increased Vitamin D level does not include additives, supplements, or chemicals and the vitamin D is stable-maintaining its nutritional value even after cooking or freezing.
“The arrival of mushrooms as a low calorie and natural option for Vitamin D supplementation heralds a giant step in the prevention of osteoporosis and other Vitamin D related conditions,” said Walter Newman, Jr., M.D., Adjunct Associate Professor of Medicine at Stanford University.
Winn-Dixie Launches New Brand Positioning
Winn-Dixie Stores is launching a new brand position, “Fresh Checked Every Day,” to coincide with completed upgrades on 51 of its stores in Florida and Georgia. “We’ve spent the last several years improving our stores, our merchandising and our service,” said Winn-Dixie Chairman, CEO Peter Lynch. “Now, Winn-Dixie customers, no matter where they shop, will find a fresh and local shopping experience, with enhanced customer service.”
All stores showcase fresh and local merchandise complemented by a new color palette and signing package. Other enhancements include: expanded produce departments with wood flooring, wider variety of organic and natural products, well-stocked wine departments, custom sub shops, wood-burning rotisseries, and expanded pharmacies and bakeries.
Home Depot Resets Kitchen Sink Displays
Home Depot recently reset its kitchen sink displays. The new display panels are organized into five-display sets. The overall program involved the display of 42,000 sinks from seven different vendors. Store specific plan-o-grams were developed to accommodate individual store needs. This display program was created for Home Depot by Miramar Designs, Inc., a Fort Worth, TX-based p.o.p. display firm. (Web Site) www.miramardesigns.com
ECHO Tools Is Utilizing A Modular Lightbox System
ECHO, a major outdoor power equipment company, had a problem with its existing 2ft x 8 ft metal lightboxes, which were heavy, expensive and difficult to ship.
Walls+Forms, Inc, Coppell, TX, designed a new modular display using 2ft x 2ft x 2 panel sections. Light in weight and easy to install, the left & right sections have electrical connectors that simply snap together on site.
Walls+Form’s proprietary aluminum framing system houses the easy to change images. The sturdy White Coroplast outer has illuminated ECHO logos printed on all 2ft sections, creating a great corporate look. 40Watt Circline tubes with electronic ballasts brightly light each image.
Units can be wall mounted in line, as a corner section, or a 4ft x 4ft square. Other options include a double sided 4 panel unit, or individual 2ft x 2ft lightboxes in single or double sided format. The design can also be adapted to a double sided floor stand. The same 2ft x 2ft image is also used in a Ceiling Mounted Light Thief.
Pizza Hut Debuts Brand New Look
Pizza Hut has unveiled a more contemporary look and improved customer experience with the opening of newly designed restaurants in Jacksonville, FL. “With the introduction of Tuscani Pastas last year and the expansion of our WingStreet wing concept, there’s a lot more than just pizza at Pizza Hut,” said Pat Murtha, Chief Operating Officer of Pizza Hut. “The contemporary new look of our restaurant reflects our expanding menu, while keeping our overall restaurant feel fresh and contemporary.”
Pizza Patrón Rolls Out New Interior Design
Pizza Patrón has pioneered a new interior design approach for the Latino-influenced pizza chain, which dramatically transforms the existing atmosphere into a warm and inviting food showcase while at the same time creating optimal efficiencies.
Highlights of the new décor include: A photo-based, dimensional menu board system; A reduced lobby footprint to amplify perception of traffic; A custom fabricated community message board to display local activities; A lowered countertop at POS for improved customer interaction; A heated merchandising display case at POS for sights and smells that stimulate the appetite; Expanded kitchen visibility to inspire customer confidence; Pizza cabinet exterior utilized for additional POS marketing; and Strategically positioned track lighting for added warmth.
Andrew Gamm, Director of Brand Development for Pizza Patrón, said, “Our new retail environment improves the store ambiance dramatically and makes for a more enjoyable and memorable guest experience.” Store graphics suggest tempting add-on items with purchases. Freshly baked BreadStix™, QuesoStix™ and Churros are always on display at the front counter.
Inflatables Promote New Shell Gasoline
Shell is featuring these twenty foot Hot Air Balloon shaped inflatables atop its Shell stations to help promote its Nitrogen Enriched Gasoline fuels launch.
Each of the 600 inflatables was equipped with a 5 foot by l0 foot digitally printed, detachable banner. Internal lighting made night time visibility exceptional, providing a “beacon” in the night. These inflatables were created for Shell by The Inflatable Marketplace, an El Cajon-based inflatable p.o.p. display producer. (Web Site) www.inflatablemarketplace.com
BP Launches ‘BP Younger For Longer’ Challenge
BP Products has teamed up with Olympic swimmer Dara Torres to launch the BP Younger for Longer Challenge, a search for inspiring stories of how Americans maintain their youth and vitality. The contest will support BP’s continued rollout of BP gasoline with Invigorate.
Torres and a select BP judging panel will choose 20 of the top entrants to receive a first place prize of BP gas for a year, valued at more than $2,000. One grand prize winner will be awarded $10,000 in BP gasoline, plus a trip to meet Dara Torres, an athlete who embodies running younger for longer.
Torres will be the face of the new contest, and will participate in other marketing activities on behalf of BP’s Team Invigorate, a team of inspirational athletes who personify the younger for longer brand message. The team also includes professional surfer, Ryan Helm and marathon runner, Linda Quirk.
Frontier Soups Introduces Metal Shipper Display
Frontier Soups is introducing a spinner display to help retailers merchandise its line of soups and dips. The four-sided spinner holds 32 Homemade In Minutes™ or International Collection™ gourmet dry mix soups and also may be used to display up to 36 Frontier Soups dips and bread spreads. Soups are displayed on clips,providing an unobstructed view of the ingredients.
Pasta Express Displays New Microwaveable Line
Italian Foods Corp.is introducing a third flavor in its lineup of all natural microwaveable Pomodoro & Co. Pasta Express meals with the new Pasta Express Tomato Alfredo. The new dish combines fusilli pasta and a creamy tomato sauce flavored with diced tomatoes, onions and traditional spices. Dry durum wheat pasta is combined with prepared Italian sauces to produce a fresh-cooked bowl of pasta in just four minutes.
Pasta Express meals are shelf stable for 12 months and are packaged in their own microwaveable bowls. A colorful case shipper display is being offered to retailers. The shipper is sturdy, easy-to-assemble and ready for use on the shelf or as a stand-alone or end-cap display. Each shipper includes a colorful stand and crown as well as a modular display with 12 shelf spaces for showcasing Pasta Express with its self-contained microwaveable bowls.
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