FYE To Offer Windows XP-based Viewing Stations
Trans World Entertainment’s “FYE,” the nation's largest mall-based specialty retailer of music and video products, will employ Microsoft.NET technologies, Windows Media technology and the Windows XP operating system to deliver a richer music-shopping experience for FYE customers both in-store and online.
Through its “eWorks” initiative, FYE will deploy more than 25,000 Windows XP-based listening and viewing stations and kiosks in its stores, using Windows Media to provide high-quality audio and video samplings.
Windows XP technology will allow FYE to individually tailor the shopping experience for consumers both online and in-store. The centerpiece of FYE’s in-store music experience will be more than 25,000 industry-leading listening and viewing stations built on Microsoft Windows XP and Windows Media technology, offering consumers a revolutionary new shopping experience through its new “Backstage Pass” loyalty program. Through these listening and viewing stations, consumers will have the ability to sample music and videos, as well as preview any selection stocked in the store.
With more than 1,000 new Windows XP-powered kiosks, consumers will be able to search and browse FYE's entire library, sample music, and order and ship normally hard-to-find selections. Both the Windows XP-powered kiosks and listening stations will be rolled out to FYE locations over the next year.
Initial locations include the Company’s flagship store in midtown Manhattan as well as locations in Detroit, MI; Hartford, CT; Seattle, WA and Tampa, FL.
Virgin Entertainment Introduces Digital Preview System
Virgin Entertainment Group has selected the new IBM NetVista Kiosk for a unique, in-store digital preview system.
The new online system allows Virgin Megastore customers-simply by scanning a product's bar code at the Web-enabled kiosk-to preview more than 250,000 CDs, 11,000 DVDs and 7,000 console games before deciding what to buy. Virgin developed the new system in house with touch screen kiosk technology from IBM, server and client software technology from Microsoft and entertainment data from Muze and Video Pipeline. The new system also provides Virgin recommended titles, and soon will offer search, remote ordering and access to exclusive Virgin content and products. Customers will be able to search by criteria including artist name, album title, movie name, actor, producer, writer or director.
The system is the first stage in an ongoing initiative to integrate Virgin Entertainment Group’s “Click and Bricks” operations.
Merchandisers Display ‘Osmosis Jones’
Warner Home Video’s release of “Osmosis Jones” on VHS and DVD was backed by a marketing campaign targeting both parents and children.
Customized merchandisers bursting with color are available in 18-, 24-, 36- and 48-unit configurations, as well as 24- and 48-unit mixed VHS/DVD merchandisers. Coinstar is offering a $5 mail-in rebate to consumers who purchase Osmosis Jones and features the title in its merchandisers. A CD sampler, featuring music by platinum artists including Sugar Ray, POD and Willa Ford, is attached to the back of every VHS and DVD.
Circuit City’s Broadband Station Offers Internet
Circuit City has announced the installation of Broadband Stations at 598 superstores nationwide. The retailer has agreements with five of the top six major cable systems and two national DSL providers, giving it the most comprehensive display of Broadband High Speed Internet options offered at any consumer electronics retailer.
Using the Broadband Station, any customer in any market can now easily learn about Broadband, find out what services are available to them and make the purchase to get up and running.
“We realize that we need not only to tell our customers that Circuit City provides Broadband products, but show them how this technology connects everything in their home-from personal computers and digital cameras to handheld computers and MP3 players,” said John Froman, Circuit City’s Executive Vice President of Merchandising. “Circuit City’s ultimate goal in providing the Broadband Station is to make Broadband technology simple to understand, purchase and use.”
The Circuit City Broadband Station is one-stop shopping for customers, according to Froman. Instead of wondering how fast a Broadband connection is, customers can test it out themselves by surfing the Internet right in the store. The Broadband Station is equipped with a television that runs a DVD program, which highlights what Broadband can do and showcases products that can be enabled or enhanced with a Broadband connection. Customers also have easy access to the hardware they need. Available at the Broadband Station are modems from leading vendors such as Motorola, Inc., Thompson Electronics Co. and Hughes Electronics Corporation and home networking solutions. Trained associates, called Broadband Specialists, are also in the store to answer questions from consumers.
Gillette Introduces MACH3Turbo Shaving System
Gillette has introduced the MACH3Turbo, its next generation triple blade shaving system, and a reformulated Gillette Series line of men’s personal care products. This is the first time in the Company's history that it has simultaneously launched a flagship shaving system and toiletry products. The reformulated line of Gillette Series grooming products includes shave gels and foams; after-shave gels, lotions and splashes; and antiperspirants and deodorants. Gillette is supporting the MACH3Turbo and Gillette Series introductions with an extensive marketing campaign, including broadcast, print and Internet advertising; consumer and trade promotions and joint in-store merchandising programs.
Displays Encourage Trial Of Listerine PocketPaks
Pfizer Consumer Healthcare has introduced Cool Mint Listerine PocketPaks strips, a portable oral care product now available in stores so consumers can get a clean mouth feeling anytime, anywhere.
Listerine PocketPaks strips are translucent, ultra-thin oral care strips that dissolve instantly on the tongue, killing 99.9% of odor-causing bacteria within 30 seconds, and lasting for up to 90 minutes.
“Listerine PocketPaks strips mark the beginning of an exciting and innovative new chapter in the 120 year history of Listerine,” said Wes Pringle, Group Marketing Director of Oral Care. “In addition to helping us meet the needs of our current, dedicated oral care consumers, we are excited to be able to expand the Listerine franchise to consumers looking for an ‘on-the-go’ solution.”
Listerine PocketPaks strips are available in the oral care aisles of grocery, drug and mass merchandise stores. They come in 3 SKUs: 16-count, 24-count and 72-count p.o.p. displays.
Displays Support Launch Of NFL Showdown Game
Wizards of the Coast has introduced the NFL Showdown 2002 sports card game, incorporating an electronic reader called The PlayGrid. The PlayGrid, developed in conjunction with Tiger Electronics, is a handheld scanning device that allows football fans of all ages to play a strategic and statistically accurate football game without sacrificing the fast-paced action of an actual NFL game. The PlayGrid device reads, decodes and stores information from cards that are swiped through its electronic scanner. It then computes each individual play result from the information it has stored.
The NFL Showdown 2002 sports card game is available in two-player Starter Sets, draft packs and booster packs. P.o.p. displays support the NFL Showdown 2002 sports card game at retail.
Tubbs Debuts Women’s Snowshoe Display
This snowshoe display was developed for Tubbs to feature the unique qualities of a product designed specifically for women. The display, designed to fit into the specialized winter sport retail environment, incorporates a minimalist wire form that features the snowshoe at the optimal angle for consumer viewing. The interchangeable white vinyl backer card is slotted to conform to the curvature of the design and features lifestyle imagery unique to women snowshoe enthusiasts.
A prominent custom domed label brands the wire extension that stabilizes the snowshoe in the display. The display is designed to be used in a counter top environment as an alternative display solution.
This display has effectively drawn attention to the distinct technological differences between men's and women's snowshoes.
The display was created by Concept Designs, headquartered in Mountain View, CA.
Ricardo Beverly Hills Displays Travel Essentials
This high impact floor fixture has been created to feature a line of Ricardo Beverly Hills Travel Essentials toiletry bags.
The display combines black/silver powder coated posts and grids with Pearwood Formica shelving accented with black/silver T-edge. The custom header shape features the Ricardo Beverly Hills logo against a brushed aluminum background. The base is mounted with locking casters for ease of movement within the store. This display has allowed Ricardo Beverly Hills to consolidate all of the sizes and colors of its Travel Essentials toiletry bags in one location to provide the consumer with a wide range of choices.
The Ricardo Beverly Hills Travel Essentials toiletry bags fixture was created by JPMS Concept Displays of Santa Fe Springs, CA.
Stone Garden Introduces Potting Bench Display
This Potting Bench display with header sign and picket fence attachment, offers a traffic stopping presentation of Stone Garden products from United Design, Noble, OK.
This natural wood fixture, finished in a light grass green stain, features a waist high "workbench" display surface with slanted shelves below, pegboard sides and a pegboard back. Extremely versatile, this easy-to-assemble unit provides plenty of space for pegs or shelves, allowing the retailer to merchandise a wide variety of Stone Garden products. Detachable picket fence “wings” add to the outdoor garden look and offer additional display space for hanging items. The slanted shelves below the bench are perfect for displaying stepping stones, sundials, wall plaques or similar Stone Garden merchandise.
Sterling Promotions
Kenra ‘Big Can’ Floor Merchandiser Attracts Attention
The Kenra ‘Big Can’ floor merchandiser is a larger than life replica of the Kenra Volume Spray Can.
The ‘Big Can’ merchandiser is constructed of steel, vacuum formed plastic and custom color matched extruded coex styrene to accomplish the facsimile.
The Kenra ‘Big Can’ floor merchandiser was created by The Display Link Incorporated, a point-of-purchase display firm located in Babylon, NY.
Gravity Feed Dispenser Merchandises Milk Of Magnesia
Novartis is using this 3-sided wire gravity feed display to merchandise its Maalox and Ex-lax bottled products.
This inline permanent promotional display promotes a variety of three flavors and features POS sign graphics to drive promotional inline sales and category domination. This top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units.
These wire and plastic gravity feed displays are geared for perpendicular merchandising visible from the main power aisle. These displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections for flexible optimum POP merchandising.
The Novartis Milk of Magnesia gravity feed display was designed by T.M. Shea Products, based in Troy, MI.
Amerock Merchandiser Displays Cabinet Hardware
Amerock Corporation, a leading manufacturer of cabinet hardware, is featuring this selling system in hardware stores and home centers around the nation.
The merchandiser is constructed of backlit header signs, hardwood display panels in two finishes to denote basic and premium hardware selections, and extended wings featuring frosted plex, perfed metal and brushed aluminum.
The Amerock merchandiser was created by Heinzeroth Marketing Group, a Rockford, IL-based design firm specializing in point-of-purchase merchandising programs.
Triangle Display
Enderes Tools Display Features 4-In-1 Screwdrivers
This center aisle display for Enderes Tools incorporates a large screwdriver shape into the display to attract attention to the company’s 4-in-1 screwdrivers. In addition to attracting customers, the unique eye catching display allows easy shopability of the product.
The result was a highly effective display that sold the product well. The display also attracted attention and created interest in the product for first time customers.
The Enderes Tools display was designed and produced by Kell Specialty Products, a point-of-purchase display firm based in Chippewa Falls, WI.
Motion Display Promotes Sales For Motorola & Alltell
Motorola and Alltell have paired up for a promotion to boost sales for Motorola’s Timeport cellular phones and Alltel’s cellular service.
This display attracts shoppers’ attention with its dramatic rotation and motion effect, achieved with a standard battery powered motor.
The display was created by mounting litho sheets to 200# E flute corrugated and Fome Cor. The unit is constructed with fiber poles and stock wire feet.
The promotion agency FFWD, (formerly Marketing Continuum), developed the promotion and created the graphics for the display.
Rapid Displays, headquartered in Chicago, IL, created the p.o.p. displays for the promotion.
Displays Support Canadian Launch Of Xbox
Microsoft called upon Creative Displayworks Corp. of Vaugan, Ontario to develop fixtures and promotional displays in support of the launch of the Xbox game console in Canada.
Distinctive fixtures were created with fluorescent green acrylic shelves equipped with pusher trays to keep the video games neatly organized. An endcap display was created that features an actual Xbox game system together with boxed video game inventory.
In addition, snap frames, poster holders, menu signs, floor mats, banner stands, and exterior banners were created.
Units were constructed from a combination of wood, metal and plastics.
Standee Promotes Castrol Syntec
Castrol Consumer North America is using this standee to promote its new Syntec high performance motor oil.
The display, which uses a minimum of floorspace, is designed to be used with or without product. The display’s patented feet, hold the display stable, and boxes of product may be placed on top of them.
The display holds and rotates one bottle of motor oil to help attract attention. Colorful graphics on both sides of the display explain the benefits of Castrol Syntec.
This display was created for Castrol Consumer North America by Thomson-Leeds, New York City, a division of Array Marketing Group.
BRIO And VOLVO Run Joint Promotion
BRIO and VOLVO have conducted a joint national toy store promotion. Themed “Start Our Engines,” the promotion featured in-store displays offering consumers a "Mighty Red Action Locomotive" and a $20 gift certificate from BRIO, by test driving a Volvo at the nearest car dealership. The toy train and gift certificate combined have a $50 retail value.
Roundhouse Marketing & Promotion, Germantown, WI, helped develop the promotion.
The promotional focal point was an eye-catching P.O.S. display customized for each of the 1,731 participating BRIO retailers. “This partnership mirror's Volvo’s position as provider of the safest and most exciting automobile choice for modern families,” said Peter Wexler, Partnerships Marketing Manager, Volvo Cars, North America.
Clorox Promoting New CleanRinse With P.O.P.
Clorox Co. is supporting its new S.O.S. CleanRinse scrubber sponge with an integrated marketing program including media advertising, in-store demonstrations, p.o.p. displays and floor graphics.
Unlike other scrubber sponges, S.O.S. CleanRinse has a brush-like scrubber that easily rinses clean of food and grease. “One of consumers’ biggest complaints about scrubber sponges is how food and grime get trapped in the scrubber surface. S.O.S. CleanRinse solves this problem with its unique scrubber surface that practically cleans itself,” said Xander Shapiro, S.O.S. Brand Manager.
BIC Display Showcases ‘Survivor’ Pocket Lighters
BIC Corp., has obtained the rights to market a new lighter tied into the popular CBS television series “Survivor,” featuring images and logos from the show’s first and second seasons, and the highly anticipated third and fourth seasons.
According to Chris Mills, Global Marketing Manager for BIC Lighters, “The Survivor property attracts both males and females aged 21-plus. In two short years, this show has been entrenched into American culture and has also pioneered the recent ‘reality show’ phenomena.”
It makes sense that the number one television series brand would partner with the number one lighter brand,” Mills said.
The Survivor series pocket lighter is being marketed in 50-count tray displays and multi-pack formats. Colorful graphics highlight the series’ exotic locations.
Moldrite Products
PaceMaster Banners Enhances Brand Image
PaceMaster Treadmills wanted to visually enhance its in-store branding with eye- catching banners. The company used three double-sided 24" x 72" cloth banners illustrating action, determination and athletic stamina with visual motion on the front, and testimonials on the back. Custom stands were designed with a curved top bar to accentuate the curves of the PaceMaster logo. “Go The Distance” was used as a heading to reinforce both the athletic determination of the customer, and the endurance of the machine. Logos printed on both sides produced further product recognition. The visually striking graphics, and quality of the banners bring attention to the PaceMaster name.
The banners were created for PaceMaster by KDS Marketing Group, Kinnelon, NJ.
Acrylic Designs Inc.
Sauza Introduces ‘Sauza After Hours’
Sauza Tequila is introducing ‘Sauza After Hours,’ a full Latin experience event combining music, food and tequila tasting.
The events are designed to bring emerging and established Latin performers and songwriters to the attention of the public, while providing a sampling vehicle for Sauza Tequila’s new ultra-premium line-up-Tres Generaciones Plata and Anejo.
Sauza will promote the series via bar nights, and an aggressive email invitation campaign. Said Avery Schmeisser, Marketing Director for Sauza Tequila, “Sauza After Hours combines the vibe and intensity of Latin music with the passionate brand personality of Sauza Tequila.”
Bushmills Irish Whiskey Celebrates St. Patrick’s Day
Austin, Nichols & Co. has created Celtic-themed on- and off-premise programs to support Bushmills Irish Whiskey during the St. Patrick's Day 2002 selling period.
The “Welcome to St. Patrick’s Day 1608” on-premise party kits will help transport customers back to a St. Patrick’s Day fete in the year 1608, the year the distillery was licensed. Kits include Celtic-themed items such as blinking “wench” and “squire” buttons, jester hats, t-shirts, banners, pennants and table tents.
A commemorative glassware offer floor display will be made available to off-premise stores. The branded set of glasses commemorates St. Patrick’s Day 2002 with an engraved pewter Bushmills emblem. The mail in offer will be available via case cards and shelf talkers with tear pads.
“The St. Patrick’s Day 1608 theme has an upscale appeal for consumers,” said Suzanne Freedman, Brand Manager for Bushmills.
Bacardi Mass Display Promotes Mixers
Bacardi provided retailers with this mass display unit to help promote two of its new “Mixer” products. The display, themed “Join the All Bacardi Party,” features bold dimensional graphics depicting a lively party scene.
The display features two bottles of Bacardi product: one a bottle of the new mixer, and the other a bottle of Bacardi’s popular Rum. Bacardi’s familiar ‘Bat’ logo is boldly positioned at the center of the display.
This display was created for Bacardi by Taurus Display Corp., based in Cherry Hill, NJ.
Interactive Display Introduces GE’s Reveal Bulb
GE Lighting is using this interactive light box display to introduce its new Reveal light bulb. This “GE Reveal Comparator”
display is designed with a button that activates both light and sound to demonstrate the difference between a room lighted with a GE Reveal bulb, and a room with ordinary light. The lighting components in the display illuminate images on silk screened labels that depict a typical household room. The display’s sound chip provides narration.
The light box, which is 19” wide x 8” deep x 13” tall, is constructed of white powder-coated sheet metal for durability in a heavily trafficked retail environment.
This display was created for GE Lighting by Display Technologies, Inc., a College Point, NY-based p.o.p. display firm.
FujiFilm Offers Retailers Film Merchandiser
This FujiFilm fixture features colorful side panels that highlight the benefits of Fuji color film.
The unit prominently features Fuji’s logo and signature green color, providing strong brand identification. The film replica on top of the display draws shopper’s interest and further reinforces the Fuji brand identity.
The unit is designed to hold a great deal of product in a minimum of floor space.
This display was created by Harbor Industries, a Grand Haven, MI-based p.o.p. firm.
Miller Brings Super Bowl Excitement To Retail
Retailers can turn their stores into “Super Bowl Central” with the help of Miller Lite, the official beer sponsor of Super Bowl XXXVI. Appearing in a display spectacular featuring party supplies and Miller Lite, a cut-out image of three-time Super Bowl champion Troy Aikman asks consumers, “What Are You Bringing To The Party?”
Cross-merchandising partnerships with Planter’s Nuts, Banquet Foods and Louisiana Hot Sauce enable Miller Lite to deliver everything football fans need for one great Super Bowl party.
A sweepstakes offers a chance to win a Super Bowl Party Kit, which includes an inflatable chair, a party banner, string pennant, an adaptation of the Miller Lite Official Super Bowl Stadium Cup and a $100 gift certificate redeemable for food and beverages. A take-one banner, available on displays, allows consumers to turn their house parties into Super Bowl Central parties.
Cross-merchandising materials include coupon booklet kits and display cards.
Sutter Home & Ferrero-Rocher Run Spring Promo.
Sutter Home Winery and Ferrero-Rocher are running a “Share Something Special” joint spring promotion. The promotion features special cross merchandising displays of Sutter Home wines and Ferrero-Rocher, offering perfect gifts for Valentine’s Day, Easter and Mother’s Day.
To support the promotion, retailers will be offered “Share Something Special” double wide case card displays, with different snipes promoting the different seasonal gift giving occasions.
The promotion will also be supported with special newspaper free-standing inserts and bottle necker in-store redeemable coupons.
Awake Stardom Displays New Cosmetics Line
This Awake Stardom display was designed to glorify the new cosmetics line.
The unit’s red mirror acrylic riser enhances the product packaging.
The unit was fabricated in clear and mirror red acrylic.
The display was designed and manufactured by The Royal Promotion Group, a New York City-based p.o.p. display firm.
Perfecta Products Displays Zim’s Creme
Perfecta Products of Berlin Center, Ohio, manufacturer of Zim's Crack Crème, wanted to create effective custom displays for mass merchandisers, such as Wal-Mart, as well as small drug convenience stores.
A large and small version of power wing displays were created for Zim’s skin-care products. The large gravity bin holds 20 tubes of Creamy Daytime Formula and 16 bottles of Liquid Herbal Formula. The small bin holds 6 tubes and 6 bottles of the same product.
Both displays are designed to be versatile in the retail setting with an easy to use dispenser that doesn’t take up shelf space. The four-color graphics for each display are litho laminated to e-flute corrugated board.
These power wing displays were created by Meridian Display of St. Paul, MN.
Frieda's Introduces Allium Display Boxes
Frieda’s Inc. of Los Alamitos, CA, has introduced Allium Display Boxes, which allow for one-touch set up and offer shoppers four different items all within one box. The Allium family includes onions, shallots, and garlic; vegetables that share bulbous, leafy stem and odorous characteristics.
These self-merchandising shippers can be featured during holiday and grilling promotions and when cross merchandising onion/garlic. “Retailers can reduce shrink and still get the variety without having to order too much,” said Tristan Miller, Freda’s Director of Marketing. “For added convenience, the new shippers have a RPC compatible footprint for secure, convenient shipping and enhanced mobility.” Retailers may continue recycling programs as the new display boxes are composed of environmentally safe materials. The display is available in two versions, packed with either bulk or packaged product. The bulk display includes price card signs to call out the item, its usage and nutritional information.
Pentel Of America Display Shows 'Future Is At Hand'
Pentel Of America, Ltd. says that “The Future Is At Hand” with its diverse assortment of pens for 2002 offering value, style and innovation.
An eight-dozen floor merchandiser contains an assortment of the company’s most innovative pens and pencils. The unit takes up just 14 3/4” x 34 3/4” x 5 1/2’ of space.
There is also a four-dozen counter unit, which features Razzle Dazzle Automatic Pencils in a dazzling array of barrel colors. This space efficient unit requires just 8 3/4” x 10 3/4” x 13 1/2” of counter space.
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