Coca-Cola Shop Opens at Marshall Fields
Marshall Field’s State Street store in Chicago, has opened a Coca-Cola shop on its main floor for guests that want a beverage and a quick bite to eat.
The 415-sq. ft. Coca-Cola soda shop is designed to incorporate retro and contemporary images of this classic American brand. Each of Coca-Cola’s beverage products available are offered in bottles, cans or fountain drinks. "To go" food items including sandwiches, fruit, and salads are also available. Video screens provide ambiance, playing new and classic Coca-Cola TV ads. This is the first department-store-based Coca-Cola shop to open.
David Babcock, Sr. National Acct. Exec., Coca-Cola Enterprises, said, “We are bringing together two classic American brands that have entertained their customers with creative products for many decades.”
Song Air Lines Opens Concept Store
Song, Delta Air Lines' new low-fare air travel service, has opened a first-of-its-kind concept store in New York City to replicate the unique travel experience Song delivers to its customers. The 2,700 sq. ft. “Song in the City” store enables visitors to experience Song's travel environment and state-of-the-art amenities in a high-concept, high-design space.
The store has six distinct "Areas." The In-Flight Entertainment Area, located in the center of the store, features two rows of three actual Song all-leather aircraft seats. The Entertainment Area features a wall of 25 plasma screen monitors, highlighting Song's in-flight television channels and video-on-demand capabilities. The Food & Beverage Area offers guests the opportunity to purchase items from Song's in-flight menu, which includes such selections as Stonyfield Farms Organic Yogurt and “Rock ‘n’ Roll” Veggie Sushi.
Virgin Launches ‘Lifestyle Electronics’ Brand
Virgin Pulse, a new line of “lifestyle electronics,” consists of 15 high-design, user-friendly electronics. The line is carried exclusively at Target and Virgin Megastores.
The new product line focuses on ergonomics, styling and functionality. The dual headphone jacks, easy-grip rubberized paint, removable remotes and “hip clips” are just a few of the creative transformations Virgin Pulse has brought to everyday electronics. The line includes MP3 players, a slot loading CD/Clock radio, FRS two-way radios, and a CD player molded to fit your hand.
The Virgin Pulse line was designed by Ecco Design, New York City.
New Sony Ericsson Cell Phones On Display
Sony Ericsson recently turned to Concept Designs, Mountain View, CA, to design displays for the latest additions to its cell phone line. The new phones come loaded with the most advanced features, such as integrated cameras, hi-res color LCD screens, games, and Bluetooth connectivity.
Circular forms on the base, platform and backercard tie in with Sony Ericsson’s “Liquid Identity” logo. By using interchangeable graphic backercards, the displays can be adapted to multiple models of phones. The simple phone support shelf can accommodate any size phone. A battery-powered electric motor drives a revolving platform, adding kinetic interest to the display. Another display was designed to accommodate a broad range of Sony Ericsson phones. A sturdy steel base is attached to a frosted acrylic backplate. The Sony Ericsson logo is silk-screened on the base and is complemented by a domed logo sticker.
In-Store Kiosks Promote SBC Yahoo! DSL
SBC Communications has joined forces with many leading retail providers to make SBC Yahoo! DSL available at more than 2,000 stores across its 13-state operating region. Distribution agreements are expected to help accelerate broadband adoption by making it more convenient for consumers to shop for and purchase SBC Yahoo! DSL.
Major retailers now offering SBC Yahoo! DSL include Best Buy, RadioShack, Cingular Wireless and Gateway. “We’re enabling prospective customers to experience the benefits of SBC Yahoo! DSL firsthand and to order the service in the way that is most convenient for them,”said Ray Wilkins, President, SBC Marketing and Sales.
SBC Yahoo! DSL will be promoted through in-store kiosks, brochures, advertisements and signage.
FotoZoomer Provides Self-Service Photo Kiosk
FotoZoomer, from Graphic Enterprises, North Canton, OH is a self-service photo kiosk system for creating on-demand poster-sized color prints of digital images from a consumer’s personal photos.
The FotoZoomer will accept digital image files from Photo CDs, Digital Camera memory cards, media sticks or floppy discs.
The FotoZoomer offers special features that allow the user to easily crop, add text, rotate, etc. Users can also access a border library and create personal messages for special occasions.
Fotozoomer is offering retailers a variety of kiosk models. The XP unit shown features a 19” touch screen. The unit is 31" (L) x 37 1/4" (W) x 57 1/4" (H).
Folgers Introduces Custom Café Coffee System
Folgers has launched Folgers Custom Café, a coffee brewing system that freshly brews each cup of coffee at the strength the consumer chooses. In addition to providing custom-strength regular and decaf coffee, Folgers Custom Cafe also offers two flavors of Folgers Gourmet Cappuccino or Folgers Cafe Latte. This system allows consumers to enjoy a personalized coffee experience away from home, while solving operational challenges for convenience stores and restaurants.
Folgers Custom Café reduces the amount of time and effort required to maintain coffee bars. Requiring only 17 inches of counter space, Folgers Custom Cafe has a digital tracking system giving operators a better understanding of their customers’ usage patterns.
Stonyfield Farm Introduces Healthy Vending Machine
Stonyfield Farm, Londonderry, NH, has partnered with Kids First, a nutrition education organization, to introduce a refrigerated vending machine that contains only healthy foods. The machine includes organic yogurt, string cheese, dried fruit, soy nuts, and pita chips.
Gary Hirshberg, Stonyfield Farm’s CEO, said, “Twenty years in the yogurt business have taught me that if kids are offered great-tasting, healthy alternatives they will make the right decision. With healthy vending we can help schools take a step toward improving nutrition and help change our children’s future.”
Sterling Promotions
Hershey Chipits Dump Bin Provides Easy Access
This dump bin display resembles a mixing bowl full of Hershey’s Chipits, which are chocolate bits used mainly in baking.
The eye-catching display draws attention to the product and presents itself to the consumer for easy access from all sides.
The dump bin is screen printed 4 color and clear UV on B-flute and E-flute corrugated.
The Hershey Chipits Dump Bin was designed and produced by Artisan Complete, a point-of-purchase display company headquartered in Markham, Ontario Canada.
Mike And Ike Candies Launch New Flavors
Just Born, Inc., a leading candy manufacturer of the popular brands Mike And Ike, Hot Tamales, Zours and Marshmallow Peeps, has introduced two new flavors to its Mike and Ike product line for a limited time only. The new flavors, Mike And Ike Cherry Vanilla Ice Cream and Root Beer Float will be available January through September 2004.
These products are available in 8-oz. boxes merchandised in a 72 count mixed floor display; traditional 2-oz. boxes in a 192 count mixed floor display and there is also a new 96 count mixed powerwing.
Said Joe Villiano, Brand Marketing Specialist at Just Born, “By showcasing a special Mike And Ike each year, we are able to target new trends. Loyal fans have come to expect and look forward to our new flavors.”
American Culture Rack Features Salon Products
This American Culture Salon Rack is created with a variety of materials using different manufacturing processes.
Powdercoated tubing supports “floating” wood shelves while anchored to a wood base, which serves as a convenient storage area. The “floating” shelves focus attention on the product, while helping to present a ‘clean’, uncluttered look.
An acrylic header allows for changeable signage graphics and casters for mobility add to the versatility of the display unit.
The display features a large quantity of product in a minimum of floor space.
This American Culture Salon Rack was created and produced by Display Link, a point-of-purchase display firm located in Babylon, New York.
Rave Body Gear Displayed In Mass Merchandise Outlets
Rave Body Gear is designed to capture the disposable incomes of the 15- to 35- year old consumers that have body piercing.
Once considered somewhat taboo, body piercing has become mainstream with major mass merchandisers carrying body piercing jewelry.
Rave Body Gear is merchandised in a striking wire cage display with a lock and keys.
There are three different SPR points to accommodate the consumer’s budget. All jewelry is either surgical grade steel or titanium.
Rave Body Gear introduces new jewelry designs at regular intervals to ensure repeat customers.
Triangle Display
David Sunflower Seeds Travel Cup Featured On Displays
David Sunflower Seeds has introduced a new travel cup currently launching at retail nationwide. Packaged with a big 4.5 bag of David In-Shell Sunflower Seeds inside, the David Travel Cup meets consumers' needs for convenience, portability, and disposability.
The innovative Travel Cup packaging has a snap-on lid and fits in car cup holders, making it easier to enjoy sunflower seeds on-the-go, free of spills and discarded shells.
“David’s new Travel Cup increases the fun and convenience of snacking on David Sunflower Seeds, allowing more consumers to ‘spit responsibly and enjoy seeding anywhere, anytime,” said Sheila Erickson, Marketing Manager for David Seeds, a brand of ConAgra Foods.
The new Travel Cup also complements the David “Slug It Out” sweepstakes, the brand’s current consumer offer featured on David displays and online. It offers a chance to win a trip to meet Derek Jeter, Roger Clemens or Ken Griffey Jr., through David’s partnership with the Major League Baseball Players Association. David’s New Travel Cup is on display in convenience, grocery, drug, and club outlets.
Kane Industries Launches End Cap Program
Kane Industries, Oxnard, CA, a relative newcomer to the supermarket continuity business, is finding significant success offering its unique Kane Kitchen Collection in this end-cap merchandiser at supermarkets across the country.
The display holds over 500 pieces of the company’s hand painted ceramics and glassware, printed textiles, scissors, and vinyl goods.
The header features full-color graphics that support the brand image.
Sony Features Interactive Headphones Display
This interactive display allows the consumer to demo Sony Electronics’ complete line of headphones.
The display is designed to suit all retail environments, specifically as an end cap to conserve floor space. The display has been placed in Fry’s Electronic Stores around the country for one year.
This headphone display was designed and manufactured for Sony America by Rapid Displays, a point-of-purchase display firm headquartered in Chicago, IL.
Alpine Display Demonstrates Navigation System
This sleek display was used by Alpine Electronic of America to demonstrate the Alpine Car Navigation system. The display is fully functional and interactive.
The display was successfully placed in 100% of the targeted dealers with significant increases in Navigation sales attributed to the display in subsequent months following the rollout.
The Alpine Navigation display was produced by RP Creative Display, Inc., a point-of-purchase display firm located in Irvine, CA.
Luna Di Luna Features Valentine’s Day P.O.S.
Luna di Luna has developed on and off-premise point-of-sale promotions to boost the sales of its romantic-red bottled Merlot/Cabernet wine this Valentine’s Day. Based on the theme “Write for Valentine’s Day,” the interactive POS materials will increase the wine’s visibility, invite customers to interact with the product and result in increased profits for retailers and restaurateurs.
Off-premise accounts for Valentine’s Day will receive a 3-L bottle with a metallic-gold permanent marker attached by a lanyard, plus promotion case cards and shelf-talkers. The case card invites customers to “Write for Valentine’s Day”and shows a bottle of Luna di Luna with the tagline of “Be mine.” The shelf-talker will inform customers about the promotion and encourage them to use the metallic pen to write a Valentine greeting on a bottle.
Luna di Luna is imported by A.V. Imports, Columbia, MD.
Brandy de Jerez Glorifier Reinforces Awareness
Wines from Spain has produced an elegant 4-bottle mahogany glorifier for its Brandy de Jerez Solera Gran Reserva promotional campaign.
This multi-purpose unit, designed for use in restaurants, retail stores and tasting events, reinforces brand awareness of the four brands in the promotion and ensures that they are grouped together.
A large brass plate on the front of the display identifies the Brandy de Jerez category, as well as Spain, its country of origin. The gold color accent also appears in the brass and silver side handles, which are functional as well as decorative, adding to ease of transport.
Promotional events are scheduled primarily in the two target markets: New York Metro and South Florida.
Lumene Cosmetics And Skin Care Line Displayed At CVS
This end cap was used to launch the Lumene cosmetics and skin care line exclusively in CVS stores. The upscale look of the display communicates department store quality at mass prices.
Lighting is a key element in the display, and is used to draw attention to the display and reinforce the brand name. The brand name is hot stamped in holographic foil throughout the unit and screened on the back to be visible when walking down the aisle. Informational modules are integrated into the unit, with six brochure holders and interchangeable side graphics panels. Adjustable 1" graphic holders positioned as needed on shelves are used to define categories. Lip cubes contain changeable graphics, color chips and/or testers.
The Lumene Cosmetics end cap was created by Diam International, Woodside, NY.
Elizabeth Arden Debuts Skincare Master Tester
This Elizabeth Arden Skincare Master Tester unit brought about a sweeping change in the way Elizabeth Arden presents its skincare product line at retail. By coordinating each family of products within a color-coded grid, the display educates the consumer about product benefits and encourages bundled purchasing.
This unit offers a self-serve environment. A customer’s skin type drives the purchase and the display facilitates additional purchase considerations by clarifying the entire regime available for the particular skin type. The consumer can “shop the unit” and easily identify her need through the ability to cross reference products and benefits using descriptors printed on the product “tiles.” The removable, modular color tiles allow for in-store product update .
The Elizabeth Arden Skincare Master Tester unit was created by Mechtronics Corp., Stamford, CT.
D. J. Graphics
Candle Cottage Display Creates Warm And Cozy Look
This half pallet candle display was designed to resemble a cottage for a warm and cozy look. The display is corrugated with litho and flexo.
The objective of the display program was to establish name recognition by featuring the product in a more visible and highly traveled portion of the store. The display communicates that the candles are scented and burn longer.
The display was so successful that 95% of stores are reordering for the spring season.
This Candle Cottage display was produced by Linpac Display, a point-of-purchase display firm headquartered in Tullahoma, TN.
Thirstystone Floor Display Merchandises Coasters
Thirstystone Resources, Inc., Tucson, AZ, produces decorative coasters created using 100% natural sandstone mined in the southwestern U.S. The Company wanted a display that could merchandise a large variety of designs in an appealing and convenient format.
Thirstystone turned to RS Resources in Phoenix, AZ to produce this all natural wood fixture, which mirrors the decorative appeal of the product.
The fixture holds 120 coaster sets, with 60 facings. The Impressions line topper holds 128 individual coasters with 16 facings. The top shelving provides additional space for displaying holders or other product. The bottom of the fixture has a cabinet for extra inventory. According to Bill Harryman, Marketing & Sales Coordinator, this dynamic point-of-sale display makes marketing and inventory easy and efficient.
Pyrocool Display Promotes Product Introduction
This Pyrocool 12 count floorstand/power wing is helping to promote the availability of a new convenient, easy to store can. The display had to convey that Pyrocool, a fire suppressant used to extinguish industrial fires, provides safety combined with convenience. The unit also had to remain within mass merchant size specifications.
The display merchandises the product with significant visibility of the eye-catching product packaging accompanied by an attractive display of color. The effective use of strong red and orange flames on the black background grab the attention of the consumer.
The display is litho-lam E-flute corrugated, four color process plus aqueous varnish. It has a relatively small footprint and can be used as a power wing should the retailer not have the floor space.
This Pyrocool floorstand-power wing was produced by Menasha Display Group, Philadelphia, PA.
Display Shows Technistone Counter Surfaces
TM Supply Companies is using this attractive countertop display to promote its line of Technistone counter surfaces. The display is designed to educate the consumer and show counter surface samples made with Technistone.
The countertop display was produced using acrylic, a Technistone base, 4-color printing and product samples.
The Technistone Display was produced by Tempo Creative, Inc., a p.o.p. display company located in Cave Creek, AZ.
Chesapeake Features Wall Border Display Program
Chesapeake Corp. offers this wall border spinner rack display to 2,000 paint and wallpaper stores throughout the U.S. through its distributor, Blonder Home Accents.
The display is designed to hold the top 18 designs out of any one collection in a small amount of space.
Border collections featured range from the new Peace and Plenty to Chesapeake Kids to Country Lodge and Nautical. The program is very flexible and collections can be changed easily.
“We can tailor the display to any look,” said Thomas Quinn, V.P. of Sales, Chesapeake Wallcoverings, “and the spinner rack allows you to see each of the border designs featured as part of the 18 skus.”
Revolving Binder Display Features Loose-leafs
Four Point Products, a division of American Thermoplastic Company, offers retailers a variety of merchandising displays that will attract customer attention and keep loose-leaf products neat and well organized.
This four-tier revolving display unit, featuring four circular rotating shelves with casters, is a welcome addition in any store that wants to display a large quantity of loose-leaf products.
The spine of the binder faces outward toward the customer to show the size and spine imprint. This display is approximately 6' high and requires just 4' of floor space.
Designed to accommodate different sizes of binders, 192 1" binders will fill the display to capacity.
Rescue Heroes Backed By Multi-Million Dollar Campaign
Artisan’s Family Home Entertainment (FHE) and Fisher-Price have launched the first full-length, CGI animated feature film based on Fisher-Price’s best-selling toy line-Rescue Heroes.
FHE and Fisher-Price are supporting the release with a multi-million dollar promotion campaign. The highlight of the campaign will be a unique partnership with Loews Cineplex Entertainment theatres that includes major market theatrical screenings and in-theatre advertising.
FHE will support the release with an impactful print and broadcast advertising campaign. All “Rescue Heroes: The Movie” videos will be stickered with a $3.00 mail-in rebate offer. Through the offer, consumers can get $3.00 off when they buy the “Rescue Heroes: The Movie” DVD/VHS with a Rescue Heroes:Mission Select Toy. To generate in-store awareness, FHE has created eye-catching p.o.p. displays. Twelve, 24, 30, 48 and 60 piece displays are available.
Merchandisers Feature Looney Tunes On DVD
Warner Home Video is offering new collections of Looney Tunes classic cartoons, available on digitally re-mastered DVDs and packed with special features. From the crown jewel boxed set The Looney Tunes Golden Collection and the double-disc Looney Tunes Premiere Collection, to a two-disc special edition of Space Jam, there is something for every fan.
Mike Saksa, WHV Sr. V.P., U.S. Marketing, said, “WHV tailored this collection to each type of collector by incorporating a range of special features, such as footage from the Warner Bros. vault, to give enthusiasts more depth into the iconic Looney Tunes characters.”
Special promotional offers include a Free Child’s Movie Pass to see the Looney Tunes: Back in Action movie, available in all new Looney Tunes DVD and VHS titles. WHV and Coinstar will offer a $5 rebate by mail good towards the purchase of any Looney Tunes home video release when $5 in coins is exchanged at Coinstar booths.
Stussy Shop-In-Shop Hightlights Colorful Clothing Brand
The Stussy store display captures the look and feel of the brand.
Stussy incorporates a very clean and simple look so that all the colors of their clothing and graphic presentation stand out and showcase the merchandise.
Fixture elements were created to hold folded as well as hanging merchandise. Eyewear and footwear displays further showcase the product lines for both girls and guys.
The Stussy Shop-In-Shop was created by Display Boys, a point-of-purchase display firm located in Irvine, CA.
Ashworth & Callaway Golf Apparel Open Concept Shop
Ashworth, Inc., a leading designer of sportswear and golf apparel, opened its first Resort concept shop at Parisian Riverchase Galleria. The shop features the latest in multimedia and interactive technology as well as a full selection of Ashworth apparel and Callaway Golf apparel including products designed exclusively for Resort shops.
The Resort Shop at Riverchase Galleria features an interactive kiosk, plasma screen technology featuring Ashworth and Callaway Golf videos along with live TV of major sporting events in the lounge area. In addition, all Resort Shops will feature a putting green with a selection of Odyssey putters and Callaway Golf balls for customers to demo.
Gary Sims, V.P., Sales, said, “The opportunity exists for an outside the box presentation that combines great product, technology and visual enhancements to pull consumers in. We have two outstanding brands: Ashworth, which is an industry leader in luxury apparel, and Callaway Golf apparel, which is the industry leader in technology and innovation. The new Resort Shops will reflect this breadth of product and the interactive, multimedia elements will make the Resort Shop a destination point.
Montblanc Debuts Global Flagship Boutique In NYC
Montblanc, the international luxury brand, has opened its new global flagship boutique-the largest Montblanc boutique in the world in New York City.
“Montblanc’s product diversification into the watch, leather, jewelry and fragrance categories necessitated a significantly larger space to showcase our growing product collections,” said Norbert Platt, CEO, Montblanc International.
The boutique was designed by internationally-renowned architect Jean-Michel Wilmotte, with a concept that marks a new look for the luxury brand. Jean-Michele Wilmotte said, “It is a question of beauty through minimalism. Real elegance is not flashy, but rather, it appreciates in time, an idea that is a direct reflection of Montblanc’s brand philosophy-modern classicism with contemporary styling.”
Holt Renfrew Unveils Redesigned Flagship Store
The redesigned Holt Renfrew flagship store in Toronto, Canada, has made its debut as a world-class store environment.
Retail design firm burdifilek wanted to create an atmosphere that was an extension of Holt Renfrew’s personality and prestige. The interior design burdifilek created for the store sets a precedent for individuality, beauty and luxury in a retail environment. The interior architecture is firmly planted in the realm of sophisticated modernism, with exotic woods, a sensitive colour palette and custom artwork and finishes providing a unique sensory experience. Each department was customized with unique fixturing. In total, Holt Renfrew added 4676 sq. ft. of new space to create a dynamic retail environment of over 26,000 sq. ft.
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