Samsung Opens In Store Environments At Office Depot
Samsung Electronics Canada has announced a strategic retail partnership with Office Depot, Inc. which entails opening Samsung Store In Store Environments at Office Depot stores.
“The new partnership provides Canadians with a specialized environment dedicated to top of the line Samsung products and technologies within a respected retail outlet,” said J.S. Rho, President of Samsung Electronics Canada.
The Samsung Store in Store Environment was designed to meet the needs of each Office Depot location. “Small” measures at a maximum of 9' x 12', “medium” measures a maximum of 18' x 16' and “large” measures a maximum of 16' x 24'.
The Samsung Store in Store Environment features the latest Samsung technology such as LCD and Plasma televisions, the Home Theatre in a Box, Samsung’s new YEPP mp3 players, printers, the F.A. Porsche designed TFT-LCD monitor series, DVD players with memory stick technology, the SyncMaster 152T, and a new line of Digital camcorders.
Bose Endcap Demonstrates Home Entertainment System
Bose is using this permanent endcap display to demonstrate its 3.2.1. Home Entertainment System.
The sleek, state-of-the-art fixture features a clear side panel, which explains to the consumer how Bose’s proprietary signal processing delivers an exciting surround sound experience for movies, music and sports, from only two speakers.
The Bose 3.2.1. Endcap was produced by Harbor Industries, Inc., a point-of-purchase display company located in Grand Haven, MI.
AT&T Wireless Display Showcases 3G Technology
AT&T Wireless required a display that would reflect the exciting qualities of new 3G phone technology.
Curved shapes, metals and acrylics were used to give this display a “high tech” look. Color, along with wood surfaces were combined to bring in a softer appearance. An inviting openness was achieved by hanging various elements off two vertical poles.
More than 2,000 displays were produced for AT&T Wireless retailers.
The AT&T 3G Platinum display was designed and produced by Display Network, a p.o.p. display firm located in West Chicago, IL.
Bushmills Holiday Fireplace Display
Pernod Ricard USA, importer of Bushmills Irish Whisky, has introduced the Bushmills fireplace display to keep sales blazing this holiday season.
The three-dimensional floor bin, which holds up to 21 bottles, showcases the copper holiday gift tins for Bushmills Original and the premium canisters for the recently repackaged Bushmills 10-year-old and 16-year-old single malts.
Pernod Ricard USA is also offering retailers shelf talkers that encourage consumers to join in the gift giving holiday spirit.
Bacardi USA Launches Ciclon Rum
Bacardi U.S.A. is launching Ciclon, a tequila spiked rum, backed by a multi-million dollar marketing campaign. Sales of Ciclon will be aimed primarily at the emerging “Echo Boom” generation of 21-29 year old adult consumers, with a focus on 21-24 year old males.
“Reflecting its name Ciclon, Bacardi U.S.A. hopes to take the distilled spirits market by storm,” said John Gomez, Vice President, Marketing for Bacardi Rum. Market trends, according to Gomez, indicate Ciclon will capitalize on the two hottest growth segments in distilled spirits: Rum and Tequila.
Available nationally both on- and off-premise, Ciclon is being supported by an integrated advertising and promotion plan including colorful point-of-sale materials.
Display Launches ‘Squeeze’ By Reach ToothBrush
The Personal Products Company is using this interactive display to help launch the ‘Squeeze’ by Reach toothbrush line. Reach Squeeze flexes 50% more to reach twice as far behind hard-to-reach back teeth.
The display helps create a soft motion look and features an area where consumers can “squeeze” to see the toothbrush flex. The use of the black background wave flute creates a soft motion look and allows the product’s to stand out.
The pre-packed display ships as one piece if utilized in the powerwing mode. The addition of the base allows for greater flexibility for the store environment in creating the floorstand.
The ‘Squeeze’ by Reach Toothbrush Display was produced by Smurfit-Stone Display Group, headquartered in Sandston, VA.
Nestle Displays Abuelita Chocolate Drink Mix
Nestle wanted a display that would enhance sales while attracting new customers to try its Abuelita Authentic Mexican Chocolate Drink Mix.
This corrugated floor display can merchandise 80 hexagonal shaped packages of Nestle Abuelita. The display was engineered with vertical dividers that organize the shelves while creating the structural integrity to support the tremendous weight of the product (350 pounds). The corrugated structure was flood coated yellow and the shelf fronts were given red backgrounds with white printing to further grab the consumer’s attention. Four color litho graphics were die cut, mounted and installed on the display as lug-ons to create a 3-D effect.
This Nestle floor display was produced by Felbro, Inc., a p.o.p. firm, based in Los Angeles, CA.
Lighted Mirror Promotes New Sauza Diablo
Allied Domecq Brands and Miller Brewing wanted to provide on premise establishments with a high profile POP sign to kick off the introduction of the new Sauza Diablo flavored malt beverage brand.
A large, backlit mirror featuring a version of the brand’s crest was created to establish brand identity. The UL approved backlit sign features a prominent brand crest surrounded by a special red “holographic” film which gives the piece the illusion of movement and depth without employing more costly motors or multiple faces.
The Sauza Diablo lighted mirror was produced by Heritage Sign and Display, a p.o.p. display firm based in Nesquehoning, PA.
Sterling Promotions
Bottle Glorifier Promotes Shakespeare Vodka
California Ventures Inc. is using this lighted bottle glorifier to obtain prominent back bar placement for its Shakespeare Vodka and to stand out from other vodkas positioned on the back bar.
The display base has three random flashing 5mm ultra bright LED’s, which cause the frosted bottle to glow with a lightening effect.
The display will run continuously for over 270 days.
The Shakespeare Vodka bottle glorifier was produced by Visual Marketing Inc., a point-of-purchase display company located in Chicago, IL.
Dunkin’ Donuts Opens Outlets In Home Depot Stores
Dunkin’ Donuts has opened Dunkin’ Donuts stores within Home Depot test locations, marking a unique, first-time partnership for the Dunkin’ Donuts chain.
Dunkin’ Donuts is leasing space in the "Pro" section of Home Depot, an area dedicated to professional builders and contractors. Shoppers are able to enjoy the 220-square foot, full service Dunkin’ Donuts, complete with seating and an Internet hook-up. The location serves the full range of Dunkin’ Donuts products.
Dunkin’ Donuts worked with Design Forum on the concept and design for the store-within-a-store. The Dayton, OH-based retail design firm recently created the new store prototype and corporate identity for Dunkin’ Donuts and translated the elements of that design to work in this latest extension of the Dunkin' Donuts brand.
Blockbuster & Wendy’s Run Movie Mania Promotion
Wendy’s and Blockbuster with The Coca-Cola Company, have teamed up to create “Movie Mania,” a national marketing promotion that will award one grand prize winner free video rentals for life.
The promotion features an instant win game on all packages of 5-piece Wendy’s Crispy Chicken Nuggets. Each specially marked game piece is guaranteed to be a winner of a prize or offer.
Wendy’s is supporting the promotion with national television ads and radio spots as well as in-store POP materials. In-store monitors at Blockbuster locations will also feature the commercials.
Noble Roman’s Introduces Café-To-Go Kiosk
Noble Roman’s, Inc., the Indianapolis based franchisor of pizza focused foodservice operations, has introduced a new foodservice concept, “Café-To-Go.” The concept was developed to provide pizza-focused foodservice for locations that require something even simpler than the Company’s standard system.
The Café-To-Go requires no additional labor during operations; simply someone to keep the shelves stocked and to collect the money from the sale of the products. Innovative “Pizza Bake Ovens” produce fresh baked, personal pizzas in minutes. The Company has launched an aggressive marketing campaign nationwide in support of the new Café-To-Go Kiosk program.
Triangle Display
Airborne Express Kiosks Open At OfficeMax Locations
Airborne Express and OfficeMax have expanded their retail alliance with over 900 OfficeMax superstores offering a full complement of Airborne shipping services for small business customers.
“Our relationship with Airborne has allowed our small business customers to take advantage of industry-leading shipping rates, while making their operations more efficient,” said Michael Feuer, OfficeMax’s CEO. “Saving time and money are essential to these entrepreneurs and our in-store Airborne shipping services are allowing them to do that.”
Airborne Express branded kiosks, located in the CopyMax areas of OfficeMax superstores, offers a wide array of Airborne shipping services including Airborne 10:30 A.M., Express AM, Next Afternoon, Two Day and Ground. OfficeMax store associates are fully trained to package and prepare shipments, as well as consult with customers on Airborne’s comprehensive shipping options.
WHV Partners With Top Brands For 'Scooby-Doo' Release
Warner Home Video is bringing “Scooby-Doo” to DVD and VHS, backed by an extensive promotional campaign, including partnerships with such brands as Coca-Cola, General Mills, Kelloggs, Keebler, Heinz and One-A-Day Kids Multivitamins. Consumer offers of more than $15 in savings on various products can be found in each specially marked DVD and videocassette.
A hit soundtrack promotion features an in-pack mail-in rebate offering $3 off the purchase of the soundtrack as well as an instantly redeemable $2 coupon featured on merchandiser tear pads. DVD special features include deleted scenes, four min-featurettes, an Outkast music video, and interactive games.
In support of the launch, DVD and VHS merchandisers are being offered in 95-, 60-, 54-, 48-, 42-, 36-, 24- and 18- mixed unit configurations.
Floorstand Promotes ‘Bob The Builder Big Game’
Hit Entertainment is using this floorstand to promote its ‘Bob The Builder Big Game’ videos.
Larger than life contour figures of both Bob The Builder and Wendy generates immediate brand awareness and appeal to both girl and boy markets. The bright logo on the display header helps to capitalize on the Bob The Builder brand. The display incorporates the soccer theme graphics of the video packaging. The tray design provides full facing of product and ease of shopability. It ships pre-packed and requires minimal set-up at retail.
The Bob The Builder Big Game floorstand was produced by Great Northern Corp. Display Group located in Racine, WI.
New Shur-Line Displays Reflect Identity Change
The EZ Paintr Corporation, a Newell Rubbermaid Company, recently changed its name to Shur-Line, underscoring the Company's transition to being a leading marketer and manufacturer of consumer branded paint applicators, convenience tools and paint-related accessories.
To introduce the new name and a variety of new products into the marketplace, Shur-Line utilized corrugated displays as a cost effective solution to get the most visibility for the greatest variety of products.
The new Shur-Line displays were produced by Great Lakes Packaging Corporation of Germantown, WI.
Counter Displays Feature Toolz Laser Tools
Toolz is using these counter displays to feature its line of laser tools in warehouse centers.
The design features allowed the customer to use the products while keeping the units secure on the display.
The clear plastic shields help illustrate the direction and accuracy of the laser beams. The displays have a family appearance and were cost effective to produce.
The Toolz laser tool counter displays were produced by Kosakura & Associates, designers and manufacturers of merchandising displays located in Santa Ana, CA.
Shimano Displays Clipless Pedal/Shoe Fitting Bench
Shimano American of Irvine, CA, is using this unique fitting display bench for its line of clipless pedals and cycling shoes.
This selling tool places the clipless pedals out on the floor with the cleated bicycle shoes. This allows retailers to present the pedals in a secured manner without having to keep the high value products underneath a glass countertop. The bench can accommodate up to six Shimano pedals and can be easily configured to match a retailer’s inventory.
Powdercoated steel construction guarantees that the fitting bench is built to last. Shimano branding is prominently placed throughout the bench, which commands attention on any retail floor. Slatwall slots on the rear panel of the bench allow for accessory attachments, such as a literature holder. A slide-out drawer provides additional storage.
This Shimano Bench was produced by Concept Designs, a Mountain View, CA-based display firm.
Worth Featuring Demo Bat Station Display
Worth Inc. wanted to introduce an attractive eye catching bat station that gives customers an opportunity to try out a Miller Reid bat before making a purchase.
The Miller Reid Bat display is two-sided with a four-color process and one spot color vacuum-formed header. The body was constructed using wire and sheet metal to support eight bats displayed in the demo station.
Both sides of the display were created with a wire literature holder.
This Worth Demo Bat Station was produced by SMP Display & Design Group, a point-of-purchase display firm located in Chattanooga, TN.
New P.O.P. Recharges Gatorade Promotions
To promote Gatorade’s line of beverages, Tukaiz Communications, based in Franklin Park, IL, produced a Gatorade pricing decal and shelf dangler, which were distributed to grocery outlets and military bases throughout North America.
Tukaiz turned to Franklin Park, IL-based Transilwrap Co. as its source of printable plastics. The window decal was printed on Transilwrap’s Trans-Flex-Cast static cling vinyl. The shelf dangler was produced on Transalloy, which allows for sharper, more vibrant colors.
D. J. Graphics
Reebok & Clearly Canadian Launch Sweepstakes
Reebok and Clearly Canadian Beverage Co. have launched “Get Fit To Win,” an instant win consumer sweepstakes. The promotion offers the chance to win one of three million prizes including a spa vacation at the Wyndham Bonadventure Resort & Spa, one year membership at 24 Hour Fitness and Reebok fitness items.
Reebok is partnering with Clearly Canadian to launch Reebok fitness water beverage bottles in convenience and grocery stores across the U.S. “This promotion allows us to further extend the Reebok brand name into grocery outlets,” said John Frascotti, Reebok’s Sr. V.P., Licensing and New Business.
The Get Fit to Win program is being supported by p.o.s., including posters and static clings that include tear off coupons for 15% off at Reebok outlet stores.
Eastland Shoe Creates In-Store Product Environment
The Eastland Signage and Shoe Shelf Display program was designed to create a selling environment through the use of a cohesive group of display materials. The goal of the program was to help modernize the brand image. The oval sign, rectangle sign and shoe shelf all reinforce a strong brand identity.
This display program was designed and manufactured by The Royal Promotion Group, New York, New York.
Dr. Martens Displays Support ‘Original Since’ Campaign
Leveraging its legacy as a vehicle for self expression and its position as a truly original brand, Dr. Martens is introducing the new brand concept, "Original Since."
“Dr. Martens has long served as an icon of self-expression,” said Bobbie Parisi, Global Brand Director. “We plan to build on the brand’s strengths by speaking to the role that Dr. Martens can play in defining today's consumers sense of originality.”
“Original Since” is built from the legacy of the Dr. Martens most classic and original boot. The concept’s core message is that each individual consumer is also an original in his or her own right, starting from their own birth date. Using only credible and sincere approaches in its outreach to consumers, the brand will seek to facilitate consumers’ emotional need to express themselves by providing them with their own voice, to tell their own story.
The “Original Since” concept is being integrated into product initiatives and retail imagery.
David Sunflower Seeds Displays Backpack Promotion
David Sunflower Seeds has conducted a special promotion offering a stylish backpack as a premium. David’s displays at retail outlets nationwide featured graphics and tear pads announcing the backpack offer. Consumers mail in three David UPC's and $29.99 to receive a branded rolling backpack.
“The backpack promotion is a great way to reach parents and students during the school year,” said Tina Larson, Promotions Manager for David, a brand of ConAgra Foods. “Perfect for the lunchbox and after-school snacking occasions, the David brand completes the back-to-school package for our young consumers.”
Pink Panther Cosmetics Display Targets Tweens
MGM Consumer Products has licensed cartoon icon the Pink Panther to Burlington Toiletries for a line of Pink Panther cosmetics targeting the girls tween market.
A counter display featuring an image of the Pink Panther on the header and the logo “Think Pink,” contains an array of products for tweens.
“The overall Pink Panther, as a fashion brand has been gaining steam for over a year now,” said Jonathan Linn, Executive Director of Retail, MGM Consumer Products. “His mischievous personality, sly wit and timeless personality appeals to girls. With trend right product, the Pink Panther brand is poised to be a force in the tween market,” Linn said.
Men In Black II Displays Land In Video Stores
Columbia TriStar Home Entertainment (CTHE) is launching ‘Men In Black II,’ on Special Edition DVD and Video, backed by an aggressive media and p.o.p. advertising campaign. Promotional partners for ‘Men In Black II’ include Ray-Ban Sunglasses, Hamilton watches, and Icee. Loews Cineplex Entertainment will communicate a “Watch & Win” game through special lobby displays. Displays at approximately 1,000 am/pm locations feature custom Icee flavors, such as ‘Men In Black Blackberry.’
CTHE is offering an array of p.o.p. materials supporting the “Men In Black II” videos and DVDs.
Warner Home Video Displays ‘Timeless Treasures’
This holiday season, Warner Home Video is presenting ‘Timeless Treasures,’ classic movies including the first DVD release of “The Incredible Mr. Limpet,” as well as “The Wizard Of Oz” and “Willy Wonka And The Chocolate Factory.”
The Timeless Treasures Collection is being supported by a million dollar marketing and advertising campaign targeting parents and children. Colorful merchandisers include a mix of The Incredible Mr. Limpet, The Wizard Of Oz and Willy Wonka And The Chocolate Factory in eight different configurations. Promotional partners include Nestle, which will promote The Timeless Treasures Collection on more than 2.4 million candy bars and 5,000 header cards through the holiday season. Reynolds Wrap is distributing a full-page FSI to more than 60 million homes to support the Timeless Treasures Collection.
BDF Silky Shimmer Display Spurs Open Stock Sales
The Nivea Silky Shimmer Powerwing/Floorstand is designed to promote Shimmer Lotion, a new moisturizer product that provides a subtle shimmer to skin. The display is designed to spur open stock sales.
The Header and Powerwing are Litho Lam, E-flute, printed five colors plus UV coating. The display base is direct print flexo on E-flute, three colors plus aqueous varnish. Through the use of a standard 24" tall powerwing, with optional base and lug-on header, this display is versatile enough to fit structurally in any retail environment.
The display successfully combines flexo and litho printed components.
The Silky Shimmer Powerwing/Floorstand was created by Triangle Container of Philadelphia, PA.
Tylenol Floor Display Holds Large Product Quantity
McNeil Consumer Health Care, Canada, is using this attractive floor merchandiser to catch the attention of the consumer and hold a large quantity of product in a minimum amount of floor space.
The display’s bright red graphics and shape resemble that of a box of Tylenol, reinforcing brand identity.
This floor merchandiser is constructed of E-flute corrugated, printed 4 color UV with an overall clearcoat. Transparent scoops are made from .030 Symplastics.
A rerun of this display was produced just three weeks after it was released due to the positive feedback.
This unique Tylenol product merchandiser was created by Artisan Complete, Inc., a point-of-purchase display firm located in Markham, Ontario, Canada.
Eukanuba Display Offers Healthy Extras Dog Treats
Iams Pet Food Products is using this corrugated floor display to introduce the new Eukanuba brand packaging for the Healthy Extras Dog Treats.
The display features a full color litho-labeled header with direct print tray, shelves and base. The display graphics complement the product packaging.
The display was placed in retailers throughout Latin and South America and Asian Pacific countries, achieving 100% sell through.
This Eukanuba Healthy Extras Dog Treats display was produced by Archbold Container Corporation, a point-of-purchase display company located in Archbold, OH.
Texas Feathers Displays Lambs Wool Dusters
Texas Feathers is using this attention-grabbing floor display, which was designed to merchandise its line of lambs wool dusters.
The corrugated display, shaped like a lamb, increased impulse purchases of the product by 93%.
The lambs wool duster display was functional and easy to assemble. It helped Texas Feathers gain brand recognition as well as increase purchases of its product.
The Texas Feathers Duster display was produced by Liberty Carton Company located in Fort Worth, TX.
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