Pepsi-Cola Displays Promote Collectible Cans
Pepsi-Cola supported its recent World Cup of Hockey Promotion with a wide array of POS materials including corrugated standees, end aisles, pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective was to showcase the limited edition collectible Pepsi Cola cans manufactured for the tournament and entice consumers to collect all cans.
Standees were printed directly onto corrugated, die cut with an easel attached on the back for use in c-stores and grocery stores. Retailers also received corrugated end aisles printed four color process directly on the substrate, used with full pallets of Pepsi.
This Pepsi Cola World Cup of Hockey POS Program was created by Proprint Services, a p.o.p. firm based in Toronto, Ontario, Canada.
Early Times Whisky Runs ‘Present Times’ Promotion
Brown-Forman’s Early Times Kentucky Whisky is rekindling the spirit of the holiday season with the festive “Present Times” off-premise promotion.
Point-of-sale display materials for the holiday promotion include this eye-catching holiday stand-up mass display, a festive case card and an inflatable 1.75L bottle, all designed to attract shopper’s attention.
The promotion entices consumers with the chance to win a Brinkman turkey fryer or a Samsung Max 38-700mm digital camera. The promotion also features special leather gift cartons, for either the 750ml or 1.75L bottles.
In addition to Early Times, Brown-Forman markets such brands as Jack Daniel’s, Canadian Mist and Southern Comfort.
Nike Introduces Shoe Customization System
Nike has introduced a self-service shoe customization system in its Nike stores in Beverly Hills, Chicago, NYC, Portland and San Francisco, as well as its NIKEgoddess store in Costa Mesa, CA.
Utilizing the DS15 flat-panel display system, from Planar Systems, Beaverton, OR, consumers can personalize select athletic shoes with color schemes and design elements. Previously available only for Web purchases, Nike’s shoe customization service is now accessible at its retail stores through the DS15 touch-screen.
Blockbuster Launches ‘Game Rush’ Concept
Blockbuster has created the “Game Rush” gaming section, designed as a one-stop shop for avid gamers, which it plans to roll out to about half of the Blockbuster stores.
“Our marketing objective is to connect with avid gamers and give them a one-stop shop to take care of all their gaming needs,” said Diane Bendle, Director, Games Marketing for Blockbuster. “They can rent, buy and trade games all within their neighborhood Blockbuster.” The section comprises 750 to 1,000 sq. ft, and is delineated by “Game Rush” eyebrow signage and an interactive unit draws the gamer in.
“The section gives off a different vibe from the rest of the Blockbuster store,” Bendle said. The interactive unit has the hottest games for the gamer to try as well as different types of controllers to experiment with. There are also fixtures with tiered shelves and end cap units. Signage with the tag ‘Feel The Rush,’ flows with the Blockbuster brand signage.
Zalia Cosmetics, a color cosmetics line developed to meet the beauty needs of Latinas, has launched a retail partnership with Victoria Secret Beauty stores. Zalia Cosmetics will be available at select Victoria Secret Beauty stores in the major Hispanic markets.
As part of the launch program, Zalia Cosmetics is inviting consumers to experience the Zalia product line with free in-store make-overs by the founder, Monica Ramirez and her team of make-up artists. This will be complimented with a nationwide grass-roots marketing campaign through a series of ‘Latin-themed’ music and entertainment events at select shopping malls in each city. Victoria Secret Beauty will display Zalia’s comprehensive range of lipsticks, foundations, mascaras and eye shadows, which fill a gap in the market by perfectly complementing the skin tone of today’s Latina woman.
Maybelline Launches New Wall Display
Maybelline recently became Maybelline New York and the brand wanted to create a new wall system that would reflect the energy, attitude and style of Maybelline New York.
The new wall features an open, aesthetic look, using light, consumer ergonomics and retail-friendly features for an effective presentation. The wall is inviting with numerous light boxes creating an engaging environment. Horizontal planograms make it easy to identify categories and products.
The wall is easy to install, update and restock. Inserts can be removed and added as needed. Large visuals and a large header distinguish the brand from other brands and draw attention to new products.
The Maybelline Wall was created by Diam International, based in Woodside, NY.
Macallan Whisky Plans Growth With New Displays
The Macallan, the third largest single malt Scotch whisky brand in the U.S., has introduced The Macallan Fine Oak, a lighter style of single malt whisky.
“The Macallan Fine Oak, along with its luxuriously sleek packaging and display, will make a major contribution to growing the brand in a stock-constrained environment,” said Mark Izatt, Single Malt Brand Manager, Remy Amerique. “This lighter style of whisky will open new markets for The Macallan and invite new premium spirit drinkers looking to add a high-quality whisky to their portfolio,” Izatt said.
With the introduction of The Macallan Fine Oak, the brand is poised to take advantage of the trend towards single malt Scotch whisky consumption in the U.S., according to Izatt.
Canandaigua Wine Launches Turner Road Vineyards
Canandaigua Wine has launched a new premium brand called Turner Road Vineyards. The brand comprises three rich, smooth wines from emerging California appellations including its flagship Lodi Shiraz, a Paso Robles Cabernet Sauvignon and a Central Coast Chardonnay.
“Consumer reaction to the wine style, packaging and Turner Road name was extremely positive throughout our consumer research,” said Gary Glass, V.P. of Marketing. “With its consumer driven flavor profile and sleek, modern design, Turner Road is sure to be a favorite with consumers.”
The wood wine racks supporting the launch are designed to convey a modern, upscale and artistic look.
“We’re committed to making Turner Road a leader in the premium wine markets,” said Jose Fernandez, President and CEO, of Canandaigua’s Constellation Wines U.S.
Sterling Promotions
Bubblicious Displays Feature LeBron James
Cadbury Adams USA has launched a campaign for Bubblicious featuring Cleveland Cavaliers basketball star, LeBron James.
The campaign entitled ‘B-Explosive,’ marks the first advertising execution from Bubblicious in more than seven years.
Each ad features James showing off his best moves-including blowing bubbles. The advertising is part of an integrated marketing campaign featuring p.o.p. displays with LeBron James. The displays direct consumers to a web site highlighting a bedroom makeover as part of a special back-to-school promotion.
“We’re thrilled to be working with LeBron,” said Sydney Taylor, Marketing Director for Bubblicious. “One of professional basketball’s most explosive players is a long-time fan of the bubble gum with explosive flavors and taste.”
Dale Jr. & Wrangler Jeans Promote Wrangler Hero
Wrangler Jeans Co. recently launched a marketing campaign with NASCAR’s Dale Earnhardt Jr. to promote the new Wrangler Hero brand. The line is the official jean of Dale Jr. and the #8 Dale Earnhardt racing team, and the Wrangler brand logo appears on his car and uniform.
To support Wrangler Jeans products in-store, Dale Jr. appears on POS and is involved in various consumer promotions. The Hero line appeals to a younger, fashion conscious male consumer.
“The campaign portrays Dale Jr. in a very heroic, iconic light,” said Craig Errington, Director of Marketing, VF Jeanswear Mass-Market Male Brands. “We utilize him, and racing, as the conduit to communicate a message full of adrenaline and excitement.”
Counter Display Features Waterpik Showerheads
This department store countertop showerhead display holds four Waterpik showerheads and features graphics and text aimed at showing showers as relaxing and rejuvenating.
The display helps drive volume and communicates to customers that Waterpik is in the showerhead business. The display provides an imperative means to help the customer locate the products.
The Waterpik showerhead display was produced by Mechtronics, Inc., a point-of-purchase display company located in White Plains, New York.
Leviton Features Wall/Counter Dimmer Demonstrator
The objective of this display was to provide a ‘Hands On’ unit that would encourage the consumer to test various style lighting control devices before making the proper selection.
In addition to the dimmer demonstrator, a companion multi-use merchandiser was provided to showcase additional featured dimmers. Leviton has reported increased sales and positive feedback from distributors for this promotion.
The Leviton Wall/Counter dimmer Demonstrator was created by The Display Link Incorporated, a Babylon, NY-based display firm.
Triangle Display
Moviebank Launches DVD/VideogameVending Machine
Moviebank USA has introduced it’s first DVD/videogame vending location in New York City.
The units provide convenience and added value to retail stores, service stations, and commuter stations. Moviebank USA automated video stores are branded video “automats” containing multiple vending machines in a multiplex format. Both concepts provide an easy way for entertainment lovers to rent and/or purchase movies and videogames. Moviebank USA markets a full range of video dispensing machines varying in capacity from 1,000 to 5,000 DVDs, roughly the same inventory as a traditional video rental store.
Stephane de Laforcade, co-founder of Moviebank USA, said “Our new flagship retail store in one of New York City’s trendiest neighborhoods, will demonstrate the convenience, speed, privacy and sheer fun that makes MoviebankUSA such an original idea.”
Delta Featuring Self-Service e-ticket Kiosks
Creative Kiosk, Norcross, GA, turned to membrane pressing of components with rigid thermofoil, replacing the conventional sheet metal of traditional kiosks, for this kiosk created for Delta Air Lines.
“I haven’t seen the same kind of wear on components membrane pressed with Renolit film,” said Tom Zaken, Director of National Program Dev., Creative Kiosk. “Membrane-pressing also offers us increased design freedom because the film conforms to virtually any shape that can be routed into MDF board. For the exterior, we affixed three-dimensional membrane-pressed panels clad in a rigid thermofoil (RTF) material from American Renolit Corp. Whippany, NJ, that simulates stainless steel.”
The kiosk panels were fabricated of routed ¾-in MDF board that was membrane pressed by Piedmont Woodworking, Rutledge, GA.
Korbel Display ‘Sparkles’ For The Holidays
Korbel Champagne Cellars is using this floor display to remind consumers that Korbel is an ideal gift for the holidays.
The display is topped by a bottle of Korbel Champagne, wrapped with a bow and a card that says, “May Your Holidays Sparkle!”
The display depicts a popping cork, encouraging consumers to incorporate Korbel into their holiday celebrations as well.
The three-level display is designed to hold a large quantity of product in a minimum of floor space, while calling attention to the Korbel bottle.
Sony & Coca-Cola Run Holiday Promotion
Sony Computer Entertainment and Coca-Cola Co. have launched the “Unwrap The Experience” instant-win sweepstakes, which is being promoted on more than 100 million packages of Coca-Cola brands.
The promotion features in-demand PlayStation products including: new PlayStation 2 computer entertainment systems, the new PSP (PlayStation Portable) handheld entertainment system, PlayStation 2 software titles, and Coca-Cola products.
Consumers simply look under-the-cap and inside multi-packs of specially marked packages of Coca-Cola products for a message informing them that they’ve won one of these products.
Sharon Shapiro, Director, Promotions, Sony Computer Entertainment, said, “By bringing PlayStation and Coke brands together, we are reaching millions of consumers and fulfilling their holiday wishes.”
The promotion is supported with national advertising and point-of-sale materials
America West Sets Up Shop Inside Arizona Mills Mall
America West Airlines has opened its first “America West Vacations a la Cart” location at the Arizona Mills Mall in Tempe, AZ. Customers can work with a knowledgeable agent to book a complete vacation package right at the cart, which is also equipped with a connection to americawest.com.
“For the first time, we are expanding America West Vacations outside our call center and Web site to bring our wide variety of services to new customers who may not be familiar with our packages,” said Travis Christ, V.P. Marketing. “Additionally, we are providing the only source for scheduled travel in Arizona Mills Mall, making travel planning easy and convenient for the 20,000 to 30,000 customers who visit the mall each day.”
Intrawest Uses Kiosks To Reach Visitors
Intrawest ski resorts recently turned to Techneos Systems Inc. to help them gather demographic data on their visitors.
Techneos’ Entryware software integrates survey design and data collection software that replaces paper-based methods. For the resorts, Techneos coupled the software with AlphaSmart Data units, which are durable, portable computers, to allow resort visitors to enter their contact information at kiosks located in public locations. The resorts captured 6,500 individual contacts during the trial phase of the project using two kiosks each at the Blue Mountain and Whistler/Blackcomb resorts. The resorts are currently expanding use of the kiosks.
New Off-Premise Display Supports Valiano Tuscan Wines
Columbia, MD-based A.V. Imports has introduced this new POS display for its Valiano wines, designed to enhance the brand’s visibility and promote the heritage of these quality Tuscan wines.
The focus of the display is a palio banner, similar to those used by the Roman army to indicate the locations of different forces.
Valiano’s new palio display also has a historic tie to the winery. The first owner of the Valiano estate was a Roman General who was awarded the land for his victories in Northern Europe.
The new Valiano palio banner features an illustration of the Valiano estate in a sophisticated black and white color scheme.
D. J. Graphics
Moretti POS Celebrates National Italian Heritage Month
Moretti Beer recently ran on- and off-premise promotions to coincide with National Italian Heritage Month in October.
The promotion featured two off-premise offers; one in grocery stores and another in beverage and liquor outlets. The grocery store promotion pairs Moretti with $2-off coupons for Colavita olive oil. For liquor stores, Moretti enticed buyers with a chance to purchase six Moretti glasses for $6.49.
“The Moretti brand in the U.S. stands for the enjoyment of the good things in life,” said Dona O’Sullivan, Marketing Manager at Star Brand Imports, White Plains, NY. “This promotion was designed to hit consumers in all channels and reinforce this idea by building brand identity and consumption.”
KLASS Offers House Give-Away Sweepstakes
KLASS food and beverage products along with Conficasa and Conair have teamed up to launch the house give-away sweepstakes.
“We are proud to launch the ‘Con KLASS y Conficasa Tu Puedes Ganar Una Casa’ sweepstakes nationwide,” said Gabriel Navarro, President of KLASS. “This is a great opportunity for our consumers to have a chance to win a house in Mexico.”
KLASS is a Mexican owned company, established in Houston, TX, with operations in the major Hispanic markets in the U.S. including California, Arizona, Chicago, Atlanta and Texas.
In-store point-of-purchase materials are being used to support the sweepstakes.
GOT MILK? & Oreo Conduct Joint Promo. Campaign
As part of a unique partnership, Nabisco has placed the popular GOT MILK? trademark on one of its most popular cookies—the Oreo. Store shelves nationwide will contain Oreo cookie packages embossed with the GOT MILK? logo.
“The GOT MILK? Oreo union reflects America’s passion for dunking Oreo cookies in milk,” said Stephen Chriss, Associate Director of Consumer Promotions, Biscuit Div., Kraft Foods.
“Oreo cookies and milk go hand-in-hand—literally,” said Jeff Manning, Executive Director of the California Milk Processor Board. “Nothing beats an ice cold glass of milk and an Oreo. It’s a classic combination.”
Sony Opens First U.S. QUALIA Store In New York City
In an effort to create a unique shopping experience for its QUALIA line, Sony Electronics recently opened its first QUALIA store in New York City. The store features a concierge at the entrance and appointment-driven, one-on-one product demonstrations with retail consultants. The store is situated within the Sony Style store.
“Because QUALIA products represent the ultimate expression of technology, craftsmanship and design, we knew that we had to create a very special retail environment to encourage consumers to experience QUALIA first-hand,” said Mike Fasulo, President Sony Electronics.
World’s Largest BMW Dealership Opens In South Florida
Vista BMW has opened in Coconut Creek, FL, as the world’s largest BMW dealership. The 137,000 sq.-ft. facility features BMW and Mini Cooper showrooms, BMW Certified Pre-Owned Cars, a high tech 52-bay service center, a Vista Boutique and Vista Drive-In Cafe.
In a time when consumers think nothing of buying automobiles online, Vista has developed a truly relationship-based dealership. Vista also plans to offer seminars on everything from car care and engine combustion to behind the scenes tours of the country’s most technologically advanced dealership.
Following the model of BMW Corporate Headquarters in Europe, Vista has a highly stylized look, reflecting BMW’s quality engineering. The tiered rotundas that form the entrance to the showroom evoke precision-crafted pistons, and the sleek metal fixtures and grids on the ceiling expose the structural engineering.
Displays Highlight ‘Picture Your Party’ Promotion
Throughout the holidays, champagne is a part of most celebrations and cameras capture the joyful moments of the season. This year Cook’s, America’s sparkling wine for the holidays, is running a special promotion called “Picture Your Party With Cook’s.”
Cook’s holiday promotion displays at retail locations will feature an “enter to win” sweepstakes offer, sending a free disposable camera to the first 150 people who return an official entry form. Sweetening the deal for holiday shoppers, Cook’s is also offering a mail-in rebate in many parts of the country. Consumers will get one dollar back on the purchase of every 750 ml or 1.5-liter bottle of Cook’s or one single-use camera for every six bottles of Cook’s. Instant redeemable coupons on in-store displays are also being offered. Cook’s is a product of the Canandaigua Wine Co.
Canadian Mist Cabin Captures Spirit Of The Season
Canadian Mist has launched its “Let It Snow” off-premise promotion designed to capture the consumer’s attention this holiday season.
The three dimensional mass display captures the warmth of the holiday season with an outdoor cabin scene.
The display highlights that the ideal gift for Canadian Mist lovers is this year’s 750ml and 1.75L gift carton.
Consumers will also have the opportunity to order a logoed Canadian Mist scale-model train.
Canadian Mist whisky is a product of Brown-Forman Corporation, headquartered in Louisville, KY.
E2Go Kiosk Delivers Music, Ring Tones & Photos
Digital Transaction Machines, has introduced E2Go, a new ATM-like machine that delivers music, ring tones, photo printing and other digital entertainment straight into customers’ hands or cell phones at retail stores.
Using a simple touch screen menu, customers can choose from the latest cell phone ring tones. E2Go downloads music on the spot and dispenses a CD within minutes. Customers can also upload and print their own digital photographs by plugging standard flash media or photo CD’s into the machine. DVDs, games, tickets and other products and services will soon be added.
Dick Wingate, President of Content Dev. & Programming for Digital Transaction Machines, said, “E2Go opens an exciting new chapter at the intersection of digital content and mass commerce. Unlimited virtual inventory can now be purchased at high traffic locations in a manner that is easier and more fun than online.”
TouchPoint Home Launches Interactive Kiosk
TouchPoint Homes, LLC, offers a touch-activated kiosk to help real estate professionals promote their listings and generate sales leads within local shopping malls.
Businesses affiliated with the real estate industry can also utilize the kiosk to promote their product and service offerings. TouchPoint recently installed its first kiosk in the Pheasant Lane Mall in Nashua, New Hampshire.
“The kiosk provides a valuable opportunity for Realtors to establish a presence at shopping malls within their communities, while also generating more sales leads at a much more cost-effective rate than if they were relying on newspaper ads or space within the local real estate books,” said Ed Goulding, Founder of TouchPoint Homes. “While consumers generally rely on a Realtor to help them find and buy a home, the kiosk provides a relaxing, no pressure environment for homebuyers to browse local real estate offerings.”
Harvest House Offers Gift Floor Display
Harvest House Publishers, Eugene, OR, a leading publisher of Christian literature is offering retilers this Harvest House gift spinner to increase impulse gift book sales.
The rich wood display is 72” tall and holds a minimum of 120 books on 20 adjustable shelves.
With its easy to assemble design, the display beautifully showcases up to 30 gift book titles. The header plaques tell shoppers that these are books to inspire readers.
The displays will be featured in Christiam Book Stores, General Book Stores and Gift Shops.
Retailers who purchase the display from Harvest House Publishers can receive one free book for each six ordered to offset the cost of the display.
Vari-Crafts Displays Bird Feeders-Houses
Vari-Crafts, a Landing, NJ-based manufacturer of distinctive bird feeders, is offering dealers a comprehensive line of bird feeders with their choice of attractive p.o.p. display stands.
This Pole Assembly Display Stand, constructed of wood and wire, is used to display Vari-Craft’s full line of colorful bird feeders-houses, pole assemblies and accessories in lawn and garden stores.
“Bird feeders are sold all year round, especially in the winter when people want to feed the birds,” said Mike Fasino, President. “When dealers buy a certain amount of product, we offer them a free display stand.”
Southern Comfort Offers ‘Comfort & Joy’ Promotion
This holiday season, Southern Comfort is celebrating with the brand’s traditional Comfort & Joy off-premise promotion.
From collectible gift tins with a festive New Orleans theme to a new Southern Comfort entertaining book, the focus this holiday season is giving among friends.
An impressive motion display featuring a larger-than-life bottle of Southern Comfort emerging from a gift-wrapped box will attract attention at the point-of-purchase. Additional point-of-purchase display elements include new case cards, Southern Eggnog shelf talkers, and recipe gift tags that offer consumers drink recipes.
Southern Comfort is produced and marketed by Brown-Forman Corporation, headquartered in Louisville, KY.
Jim Beam Display Ties-In To Racing Sponsorship
Jim Beam conducted this promotion to tie-in with its race car sponsorship.
The corrugated race car replica on top of the pallet display, promotes Jim Beam Kentucky Straight Bourbon Whiskey to racing enthusiasts.
This Jim Beam Race Car Display was produced by Rapid Displays, a point-of-purchase display company located in Chicago, IL and Union City, CA.
Display Launches ‘Little Buggers’ Gardening Products
This floor display was used by the Joseph Stern Co. to introduce a new line of children’s gardening tools and accessories through K-Mart stores in the South Eastern U.S.
The triangle shaped pallet display with a colorful header helped support the product introduction with good sell through achieved as a result. The display holds a large volume of product in a minimum of floor space.
This “Little Buggers” display was produced by Archbold Container, a point-of-purchase display and packaging firm, located in Archbold, Ohio.
Weber Display Launches New ‘Q’ Grill
Weber is using this display to introduce its new “Q” grill. The display had to be sturdy enough to withstand the rigors of garden centers, hardware stores and mass merchandise environments.
A semi-permanent display with customizable elements was found to be the most cost effective solution for Weber. The display is constructed of corrugated that is reinforced with wood components. It features coated MDF shelves that are affixed to the sidewalls with screws. The sidewalls are printed two colors, UV coated for moisture resistance. The display is shipped knocked down and takes 10 minutes to assemble. Interchangeable graphics are included to customize the display for specific promotions.
This display was created for Weber Grills by Great Northern Display Group, based in Racine, WI.
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