Intellifit Launches Kiosk Program In Malls
Intellifit Corp. has installed its Intellifit System in six select malls owned and operated by the Pennsylvania Real Estate Investment Trust (PREIT), General Growth Properties and Westfield Corporation.
“By using Intellifit kiosks in malls, more shoppers will be able to quickly and conveniently find the brands, styles and sizes of clothes that fit them best across all participating apparel retailers,” said Ed Gribbin, President of Intellifit.
When shoppers step fully clothed into Intellifit’s cylindrical glass booth, the system quickly and accurately captures their body measurements in about 10 seconds. The Intellifit System analyzes the measurements and compares them to the garment sizing data provided by participating retailers.
Consumers can then use Intellifit’s intuitive Find What Fits touchscreen apparel search engine to choose the types of garments for which they wish to shop. And the Intellifit System prints out the brands, sizes and styles of clothing that would fit them best.
Current retail partners for the Intellifit kiosks include: Macy’s, Levi’s, Dockers, American Eagle Outfitters, David’s Bridal, Lane Bryant, Limited Too and Land”s End.
“Installing Intellifit Systems in malls is a four-way win for consumers, apparel brands, our retailers and mall owners,” said Edward Glickman, President, and Chief Operating Officer, PREIT. “Having an Intellifit System in our mall gives us a competitive advantage over other malls in terms of value-added services that attract and appeal to customers.”
Anheuser-Busch Displays ‘Tilt’ Malt Beverage
Anheuser-Busch is kicking off the phased, nationwide launch of Tilt, an innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng.
This “5 p.m. after-work drink,” which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help start the night.
“From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles,” said Pat McGauley, V.P., New Products Anheuser-Busch.
“Tilt was developed with this in mind because it is suited to a variety of drinking occasions. The nationwide launch of Tilt demonstrates Anheuser-Busch’s commitment to the development of innovative new alcohol beverages,” McGauley said.
HAN Asian Vodka to Launch In USA
Progressive Beverages, a Los Angeles, CA-based brand marketing firm specializing in wine and spirits imported from Asia, has launched HAN, the first Asian Vodka in the U.S. market.
Made with pure spring water and four times distilled barley vodka, HAN is the only vodka infused with a polished rice spirit and filtered through a proprietary micro-carbon freeze filtration process.
Designed by Dennis Mukai, a renowned designer, illustrator and photographer, the oval-shaped bottle is the insignia of the legendary HAN dynasty.
Competitively priced within the premium vodka segment, HAN is available in select specialty liquor stores around the nation.
HAN Asian Vodka will be promoted with colorful banners and an array of point-of-purchase materials including signage and table tents.
A.T. Cross Introduces Fall Pen Collection
A.T. Cross Co. is introducing a stylish limited edition ATX Fall Collection to coincide with fall fashions. In addition to three new colors, the new ATX Fall Collection pens feature rich, rose gold tone appointments, which add a warm, fall glow to the contemporary ATX design. The rose gold tone pen clips are laser etched with exclusive patterns designed by Cross called Maltese, Plain and Pearl.
“The new group is a continuation of our seasonal approach to the ATX line, which complements the trends in fashion,” said Bruce Willox, Director, Global Marketing, A.T. Cross. “Our customers recognize the importance of carrying the right accessories,” Willox said.
Nelco Merchandising Center Displays HandiTies
The Nelco HandiTies Merchandising Center for cable ties is a stackable, double-face unit that can display 250% more product than conventional jar displays and provides easy access for customers.
Most importantly, it features patented storage trays with separate compartments to keep each cable tie organized by size and eye-catching fluorescent color.
Supplied with a header card with full-color photographs showing the many uses for cable ties around the home, garden, and boat, the Nelco HandiTies Merchandising Center holds over 100 trays in two stacked units which are easy to re-stock.
The cable tie trays each contain 300 4"- and 200 8"-cable ties in 5 fluorescent colors.
7UP PLUS With Calcium Debuts
7UP PLUS, a combination of 7UP and fruit juice with calcium, is now available nationwide in three flavors including Mixed Berry, Cherry and Island Fruit. All three 7UP PLUS flavors are low calorie, low sodium, caffeine free, sweetened with SPLENDA and contain 10 calories, 10% daily value of calcium and 3 grams of carbohydrates per serving.
“7UP PLUS is committed to putting fun and 'yum' into calcium with our delicious new soft drinks,” said Randy Gier, EVP and Chief Marketing Officer, Cadbury Schweppes Americas Beverages. “Women have responded that 7UP PLUS is exactly the type of soda they've been looking for. Offering three 7UP PLUS flavors will provide women with even more variety.”
Jana Natural Artesian Water Launches In U.S.
Jana Natural European Artesian Water is making its national debut in the U.S., imported from Croatia by Creative Enterprises International, Inc.
Jana Natural European Artesian Water is sourced at 2,500 feet below the earth's surface in the village of St. Jana, located near the pristine Adriatic Sea. For over 3,000 years, Jana Water has been filtered through underground layers of rock, creating a unique blend of natural minerals such as calcium, magnesium and silica. Using state-of-the-art technology, Jana Water is pumped directly from the source into the bottling plant and into the bottle and is totally unexposed to the environment.
In support of the launch, CEII has launched a multi-tiered, integrated marketing program including point-of-sale displays and sampling.
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front-end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors.
The display features items that are promoted in Sherwin-Williams ProBuy magazine.
The display has become popular with the DIY customer as well as contractors. An added benefit of the design is casters that make the unit portable. Color coding creates definition for contractors and DIY customers.
The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing Inc., a Chicago-Il-based point-of-purchase display and promotion firm.
Sterling Promotions
LaMotte Offers Insta-Test Water Test Center Display
LaMotte Company, Chestertown, MD, is offering swimming pool and spa supply retailers this attractive Insta-Test Water Test Center Display, to help promote its fast and accurate water test strip for swimming pools.
The Water Test Center allows retailers to merchandise the entire line of blister-carded Insta-Test strips along with economy DipCell test kits.
The space-efficient, vibrant merchandiser holds up to 100 units of product and its dimensions are 65" tall, 18" wide and 14" deep.
The durable display offers prominent brand identification on all sides. The merchandiser also highlights LaMotte Company’s offer of free 24 hour/7-day-a-week internet tech support.
New Fresh Produce Fixtures Promote Sportswear
Fresh Produce is a 30-year-old company with a captivating line of lush colored sportswear for females of all ages and young boys.
In keeping with its contemporary look, Fresh Produce is offering retailers 10 different display fixtures to choose from. The fixtures are made from powder coated metal, painted bead board and banded birch plywood with clear rubber casters.
The Fresh Produce fixtures were designed and produced by PUSH Display Group, a point-of-purchase display and retail fixture firm located in Broomfield, CO.
Disney Store Unveils Fantasy Themed Retail Environment
Disney Store has opened the first in a series of remodeled Disney Store locations designed to capture the fun of Disney in greater detail than ever before.
Dubbed “The Mickey,” the new Disney Store prototype in Trumbull, CT is designed to transport guests into a world of classic Disney magic, with imaginative settings and displays. Plans call for the renovation of 30 stores in North America this year.
From the bright red entryway shaped like Mickey's iconic silhouette to the "Twirl Here" icon on the floor outside the Princess-themed girls' dressing area, the 5,000 sq. ft. space is designed to give families an authentic Disney experience. An 11’ high “Sorcerer Mickey” is featured in the store’s center, with an elliptical ceiling and sparkling, lenticular lighting overhead. There is a media wall area with kid-friendly, Donald and Daisy "duckbills" as seats. Tinkerbell flutters over a fantasy-themed dressing area with décor inspired by The Disney Princesses and Peter Pan-themed characters.
Disney Store worked with St. Louis, MO-based Kiku Obata Company on the “Mickey” store design.
Download & Go Stations Open At f.y.e. Stores
Trans World Entertainment Corp. has partnered with WideRay to launch “Download & Go” mobile entertainment stations at TWEC’s f.y.e. retail locations in New York, Los Angeles and Boston.
The mobile entertainment content available from WideRay includes music, video games, ringtones and wallpapers. Games will be offered and can be paid for in-store through f.y.e.’s point-of-sale system. To receive the mobile content from the “Download & Go” stations, customers need a Bluetooth- or infrared-enabled mobile device. Once inside the store, customers with mobile phones will be automatically sent a wireless message with the content offer.
Fred Fox, Exec. V.P., Marketing, TWEC said, “Our partnership with WideRay will enable f.y.e. to reach customers with exciting entertainment choices.”
Ritz Camera Centers To Offer Digital Photo Kiosks
Ritz Camera Centers is equipping the “Print Bars” in Ritz Camera locations with digital photo kiosks powered by Lucidiom. Ritz Camera Center’s Print Bars, which the Company introduced earlier this year, allow customers to sit comfortably at photo kiosks to select, edit and print their digital images from their media cards.
Lucidiom Automated Photo Machine (APM) systems in Ritz Print Bars will be connected via the APM Network to allow Ritz to remotely manage order volume, order status and kiosk performance.
“Customers love the convenience of being able to grab a seat and not feel rushed as they select what photos to print, how many to print and which to order as enlargements,” said Rich Tranchida, EVP of Ritz Camera Centers. “With Lucidiom’s APM technology, we have a system that is quick and easy to use and that provides business insight into how our kiosks are performing.”
Aquafina Basewrap Reinforces Brand Message
This four-color 12" high x 50' roll of Aquafina basewrap presents the product in an eye-pleasing manner and is designed for both indoor and outdoor point-of-purchase applications.
The basewrap covers the skid and reinforces the brand message of purity. It attracts attention to the brand at service stations, warehouse stores, etc.
The Aquafina basewrap was created by Proprint Services Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Wooden Wine Armoire Displays Peter Click Selections
This elegant wooden wine armoire with a mahogany finish is perfect for displaying the high quality, boutique Australian wines of Peter Click Selections from The Click Wine Group.
Peter Click Selections is a principal component of the Click Wine Group portfolio that focuses exclusively on importing high-end, boutique and family owned wines from Australia.
The wooden wine armoire creates additional display opportunities and provides prominent brand identification. It takes up minimal floor space with its compact size and maximizes storage with its sleek design that holds up to six cases. The lower cabinet stores up to two additional cases.
Powerwing/Floorstand Promotes Nivea For Men Line
The Nivea For Men Sensitive Regimen Powerwing/Floorstand display provides the consumer with a snapshot of all available sensitive products in the Nivea line, which includes shaving gel, aftershave balm, face wash and lotions. It is designed to increase sales volume of open stock sensitive products by promoting a regimen of use.
The powerwing/floorstand format of this display provides the retailer with flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base.
The display is five color offset litho-lam corrugated board with UV coating.
The display was created by Menasha Display Group, Philadelphia, PA.
Powerwing Display Promotes Madagascar Toothpaste
This one-piece corrugated power wing shipped packed with 24 or 48 tubes of Madagascar Wild Cherry Vanilla flavored toothpaste. Two different display sizes were designed to accommodate the smaller and larger pack-outs.
The power wing is constructed of 32 ECT B flute and is printed one-color flexo with 4-color spot mounted litho label. The attached header card easily pivots upward into position by way of incorporated flute wire.
The displays were distributed to Wal-Mart and other food market and drug store chains.
The Madagascar Toothpaste Power Wing was produced by Arrow Display, a Division of Mannkraft Corp., which is located in Newark, NJ.
Grizzly Lighted Sign/Clock Attracts Attention
Grizzly Tobacco wanted to draw consumer attention to its logo and tag line with this shaped lighted sign, which also contains a digital clock. The lighted sign has a built in pull chain switch so the retailer has the option to have the sign lit or unlit.
By prominently featuring the Grizzly logo within a lighted digital clock display, consumer attention is drawn to the design. Market research has indicated that consumer awareness of Grizzly Tobacco has increased tremendously since the introduction of this program.
The Grizzly Tobacco Lighted Digital Clock was created by Heritage Sign & Display, located in Nesquehoning, PA.
Long Trail Brewing Distributes License Plate Tackers
Long Trail Brewing Company, located in Bridgewater Corners, Vermont, needed a small and unique license plate tacker to place in bars, restaurants and other on-premise locations throughout Vermont.
The Company wanted a design that would resemble an old and worn license plate and have the letters LNG and TRL to keep the company name in front of consumers. The size of these tackers is important due to the limited wall space available in most of these locations. Long Trail also uses these tackers as a profit center by offering them to visitors to the brewery.
The License Plate tackers were screen-printed on aluminum, die-cut to the shape of a license plate and had holes punched to look like bullet holes. The letters LNG and TRL were debossed and the white border was embossed to look as authentic as possible.
This Long Trail tacker was created by May Advertising International, Fort Worth, TX.
Lenticular Movie Posters Promote Sharkboy & Lavagirl
Virtual Images Unlimited recently created this large format lenticular movie poster for the release of “The Adventures of Sharkboy and Lavagirl in 3-D.”
These large format photographic movie posters are sized at 27" x 40." With intensive 3D depth effects and color clarity, only achievable with the use of photographic lenticular, the image features both Sharkboy and Lavagirl, utilizing 3D effects to illustrate the capabilities of their powers. The photographic lenticular movie posters added unimaginable depth to the film’s 3D-themed marketing campaign, according to David Corey, President of Virtual Images Unlimited, San Bernardino, CA.
Pop-Up Books By Robert Sabuda Inspire Borders Displays
Shoppers at Borders and Waldenbooks stores will find themselves virtually inside a larger-than-life, 3-D pop-up book featuring enchanting winter scenes created by Robert Sabuda, the best-selling children’s book artist who is regarded as the wizard of pop-up books.
Sabuda’s latest book, “Winter’s Tale-An Original Pop-Up Journey” is the inspiration for exclusive store scenery in more than 1,200 Borders and Waldenbooks stores nationwide this holiday season. Under the theme, “Open Up A Season Of Surprises,” Sabuda's work will be brought to life in Borders and Waldenbooks stores. Larger-than-life pop-up scenes will greet shoppers, including a giant paper snowman that will welcome customers as they enter the store. The stores will feature paper pop-up scenes depicting snowball fights, sledding adventures and ice-skating fun. 3-D paper snowflakes will create the illusion of winter inside all stores.
Market Bay Seafood Entrée Launch Supported By P.O.S
Samband of Iceland has introduced Market Bay Seafood Entrees.
The Company wanted to leverage its reputation and experience in the foodservice category to develop and introduce a retail line of seafood.
To support the launch of the new seafood line, point-of-sale materials were developed including the Market Bay “bunker,” the refrigerated container that would be used to house and display the product. Point-of-sale materials all contain the gold Market Bay fish logo on a deep blue background.
The branding and point-of-sale materials for the Market Bay launch were developed by Curb-Crowser, a Minneapolis, MN-based design firm.
Organic to Go Opens Stores In Southern California
Organic to Go, an all-natural fast casual organic café and grocery company, has expanded into Southern California. Organic to Go offers consumers wholesome, prepared sandwiches, salads, soups and entrees made with all-natural, fresh ingredients at an affordable price.
Jason Brown, Organic to Go, CEO, said, “We’re providing a healthier alternative to conventionally grown and processed fast-food at fair value prices.”
With the rebirth of natural groceries and restaurants utilizing farm fresh, pesticide and hormone-free produce and meat, the founders of Organic to Go further developed the organic movement by creating a fast casual café and catering company.
Fetzer Ready To Go! Wine Packs Displayed
Fetzer Valley Oaks Chardonnay and Merlot have been introduced in lightweight, unbreakable 187ml PET bottles and will debut at Super Target stores in Ready To Go! 4-packs.
New 8-case display racks will show off the purple, pink and green carton graphics and make it easy for consumers to find the new packages. While Super Targets will be among the first to feature the new 4-packs, Fetzer has already found broad success with the package, first introduced earlier this year.
Consumer lifestyles are driving the move to a broader choice in packages, for far more wine-drinking occasions, explained John Tichenor, National Brand Director for Fetzer Vineyards. “An active, healthy lifestyle tracks closely as characteristics of consumers who also enjoy drinking and trying new wines,” said Tichenor.
Malibu Lights Up The Holidays With Off-Premise P.O.P
“Seriously Easy Going” Malibu rum wants to bring some light into consumers lives this year with its holiday offerings.
Malibu flavors coconut, mango, pineapple and passion fruit 750ml bottles come packed with three acrylic ice cubes that light up in a variety of festive colors.
The battery-operated cubes can be tossed into any popular Malibu cocktail to brighten holiday festivities.
Special Malibu pole topper displays and case card displays in off-premise accounts instruct consumers on how to have a “Seriously Easy Going” time this season.
Malibu Rum is marketed in the U.S. by Allied Domecq, based in Westport., CT.
POS Campaign Promotes Shell V-Power
Shell Oil Products is conducting a $25 million marketing campaign to support Shell V-Powerpremium-grade gasoline.
Specially formulated to actively clean an engine, Shell V-Power removes carbon deposits that can build up on critical engine parts.
The campaign is using a broad range of marketing outlets to take the message, “Actively Cleans For Better Performance,” to motorists nationwide. In addition to advertising, Shell V-Power will be supported with point-of-purchase materials at more than 13,000 Shell stations as well as a mobile marketing tour that will offer consumers the chance to win free Shell V-Power gasoline.
Innovative Mercedes & Porsche Dealership Opens In Dallas
Park Place Dealership in Dallas, TX, opens a new chapter in automotive retailing by integrating technological innovations with the style of an upscale showroom for Mercedes-Benz and Porsche brands.
With its own café, wi-fi connections, and kids playroom, clients can spend hours in comfort.
Clients will find Mercedes-Benz model highlights, on LCD screens and kiosks. Park Place Porches will present information via four LCD monitors on the showroom wall, creating a gallery of vibrant images. The dealership will even broadcast original programming, which will debut on three-dozen LCD monitors and a 50-inch plasma TV, located throughout the dealership. The 135,000-sq. ft. shop looks more like a high-tech operating room with pristine tile and an array of computerized equipment and highly specialized technicians. The second floor features two climate controlled showrooms.
Estee Lauder Light-Sticks Highlight Cosmetics
A major New York department store wanted to draw attention to its cosmetics section and Light-Sticks, which are brightly colored, deco-style fluorescent lamp products, were the perfect detail to brighten up its counters.
Estee Lauder featured the lilac colored deco-style lamps grouped in clusters throughout the department in large vases with a brilliant-looking result.
The customized Light-Sticks complemented Estee Lauders banners and illuminated signs.
The Light-Sticks are manufactured by Way-Light, Inc., a display firm located in Laguna Niguel, CA; (Web Site) www.way-light.com.
Zalia Cosmetics Displayed In Victoria’s Secret
This multi-functional table display was designed for the Zalia Cosmetics presentation in Victoria’s Secret stores.
The display was designed with sections for color array, product testing, accessories and special promotions for the Zalia brand.
Striking color acrylics identify the Zalia brand. Strategically-positioned testing areas allow for shopping ease.
Versatile product presentation trays permit seasonal product changes.
The graphic logo header, mirrors and seating area create a distinctive image yet tie into the overall theme of Victoria’s Secret Beauty.
This table display was created to provide the maximum function in the minimun space for Zalia Cosmetics by Retail Solution Center, a point-of-purchase display firm located in Freeport, NY; (Web Site) www.rsc-ny.com.
New Virgin Vines Wine Defies Stereotypes
In partnership with Brown-Forman Wines, Sir Richard Branson’s, Virgin Group of Companies has unveiled Virgin Vines, a wine that is fun and approachable. Virgin Vines is targeted to young adult consumers who are just beginning to discover the enjoyment of wine but are turned off by traditional wine imagery and attitudes.
“Virgin Vines takes a non-traditional and less intimidating approach to wine, making it engaging, fun and approachable for consumers,” said Don Freytag, Brown-Forman Brand Director.
Virgin Vines promotional materials playfully poke fun at traditional wine reviews.
Beefeater Displays Holiday Spirit
The festive value-added packaging and point-of-purchase displays for Beefeater gin are sure to lift spirits and sales during the holiday season.
Beefeater’s holiday value-added packaging includes a 750ml bottle of Beefeater and an accompanying glass or a 1.75L bottle of Beefeater with two accompanying glasses.
The packages come wrapped for the holidays with “This is a gift that’s simple to use” labeling, in-sync with the brand’s current “This is Gin” marketing campaign.
Another special package includes a bottle of Beefeater with Beefeater-themed gift wrap.
Festive point-of-purchase displays supporting the value-added packaging include holiday themed “This is Gin” case cards and pole toppers. The displays will be featured at off-premise locations around the nation.
Tissot Names Danica Patrick As Brand Ambassador
Arguably the biggest draw in the Indy Racing League (IRL) today, Danica Patrick has joined forces with premier Swiss watchmaker, Tissot, as the new face of the brand. As the first U.S. “ambassador” for the 153-year-old brand, Patrick is slated to appear in advertising, and her face will also grace materials at all the brand’s points of sale.
As the first female U.S. “ambassador” for Tissot, Patrick will expose her many faces to the world, while showcasing Tissot’s newest product lines. As both a racecar driver and a trendy woman on the town, Patrick has a diverse lifestyle that reflects Tissot’s current product line.
Tissot’s models include sports watches, fashionable watches and high-tech pieces.
Kodak In-Store Campaign Honors Rusty Wallace
Eastman Kodak and NASCAR have teamed up to offer 12 collectible NASCAR prints, including four of the retiring #2 driver Rusty Wallace, at more than 22,000 KODAK Picture Maker kiosks nationwide.
The campaign is part of Eastman Kodak’s larger company-wide focus on its digital capabilities.
When the Kodak Picture Maker is idle in stores, a looping video will encourage consumers to purchase the collectible photos. Additionally, point-of-sale materials support the promotion.
Kodak has been an official sponsor of NASCAR since 1987.
Marketing communications agency Eric Mower & Associates, based in Atlanta, GA, developed the in-store promotion for Eastman Kodak.
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