Creative Online

CREATIVE Promotion Audit
October/November, 2007




Nike Opens NikeiD Studio In New York City

Nike has opened its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves. The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear,apparel and equipment.

The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience. People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown. The screen will display a rotation of shoe designs from around the world that have been made by consumers at www.NIKEiD.com within the past hour. Each shoe posted will have the designer’s name, the name of the creation and their country of origin. This new permanent installation on the fifth floor of Niketown puts the consumer in control of the design process and extends the NIKEiD experience beyond the computer screen where it has lived at www.NIKEiD.com since 1999.

The NIKEiD business has more than tripled since 2004 with more than 3 million unique visitors going to www.NIKEiD.com every month. Now consumers can walk into a design studio environment and with the guidance of a Nike Design Consultant create a near-endless
array of customized products from 105 key styles and a handful of items that are exclusive to the NIKEiD Studio, such as the Dunk, the Air Max 90, the Air Max BW and the Air Force 25 low.



Kiosk Enhances The Wine Shopping Experience

Curiosk Marketing Solutions, (www.curiosk.com) has introduced a touch-screen wine information kiosk that displays product information on screen after a simple scan of a wine bottle’s bar code. The kiosk then allows customers to create a personalized greeting card designed to fit over the neck of the bottle. The personal greeting along with selected wine information prints on a gift card at the kiosk in seconds.

David Weinberg, President of Curiosk, said “By using our kiosks, customers will learn about their wine selection and be able to take the information home to share with others. Greetings such as Happy Birthday, Thanks For Dinner, I Love You, or I'm Sorry... can be selected, and then customers may add a unique message. It’s as easy as Scan, Personalize, and Print.”



Wente Launches “Discover The Wine, Discover The Music”

Wente Vineyards has launched, a “Discover the Wine, Discover the Music” program, together with six emerging musical artists.

Wente Vineyards’ wines will carry “Discover the Wine, Discover the Music” bottle-neckers, designed to replicate album cover art. Inside, consumers will find Winemaker Karl Wente’s selected artists and a redemption code to download a free song from each artist.

Wente will promote the program with an array of point-of-purchase materials.

“As winegrowers, we always seek to have new people taste our wines,”said Karl Wente. Artists also need every opportunity to have their music heard. This project brings together my passion for wine and music, and allows new audiences to share in both great wine and music.”



Pokemon Opens Feature Shops At Toys “R” Us Stores

Toys "R" Us stores nationwide will now offer customers the largest selection of Pokémon® products available in dedicated Pokémon® boutiques. The boutiques will offer an extensive collection of Pokémon merchandise including video games, the new Pokémon Trading Figure Game, Sinnoh Pokémon action figures plush, the Pokémon Trading Card Game, t-shirts and more. “Pokémon boutiques at Toys "R" Us offer us a great opportunity to connect with our existing fans and those new to the brand,” said Caryl Liebmann, Director of Retail Development and Promotions for Pokémon USA. “There has been tremendous momentum with Pokémon this year fueled by the release of Pokémon Diamond and Pokémon Pearl and we’re thrilled to be able to offer so many coveted items at Toys "R" Us stores across the country.”

Guests visiting any of the Toys "R" Us boutiques will find a large selection of Pokémon merchandise including board games, puzzles, apparel, Halloween costumes, key chains, DVDs, books and more. Among the highlighted products featured at the shops are the all-new Sinnoh Pokémon action figures from master toy licensee JAKKS Pacific as well as the Mysterious Treasures expansion set for the Pokémon Trading Card Game. The game features the never-before-caught Sinnoh Pokémon and new game play options.

Kids can also find the hottest Pokémon video games of the year at Toys "R" Us stores. With more than three million copies sold in the United States alone, Pokémon Diamond and Pokémon Pearl, launched by Nintendo for the DS this past spring, were ranked the #1 and #3 best-selling video games for the first half of 2007 by the NPD Group.

To date, Nintendo’s Pokémon franchise has sold more than 164 million games worldwide.


Roots Flagship Store Featuring Interactive Window Display

Toronto’s flagship Roots store has installed an interactive window display.

The interactive window display enables people to browse and shop regardless of business hours. The interactive window display is also a key component of the environmental initiatives that Roots is undertaking. To encourage Roots customers to join the “Roots Insider” email list, Roots is working with Zerofootprint to carbon offset each new subscription.

“The interactive touch screen is an excellent platform to help promote the launch of our new carbon credit initiative because it is an entirely paperless way to bring our Roots.com promotion to one of our stores,” said James Connell, Director, Digital Marketing at Roots.

The Roots interactive window display consists of a 60-inch image projected onto an interactive touch foil affixed to the inside of a window. When not in use, promotional video content is displayed.

The interactive window display program was created for Roots by iGotcha Media, (www.i-gotcha.com), a Montreal-based digital signage firm.



Rogers Communications Features Interactive Kiosk

Rogers Communications, Canada’s largest communications company, is using this kiosk to educate customers.

When a shopper picks up a wireless handheld product displayed on the kiosk, the interactive touch screen displays information abut that product. Interactive content is centrally updated and broadcast to the kiosks to keep information current.

This intractive kiosk was created for Rogers by Adflow Networks, (www.adflownetworks.com), of Burlington, Ontario.



Febreze Displays Odor-Eliminating Candles

Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent. Said Jorge Mesquita, President, P&G Professional, “The Febreze Candle goes a step beyond a traditional scented candle because it does more than just scent a room; it removes unpleasant odors, helping to create a pleasing, relaxing environment.”

Febreze Candles will be available in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight.

Special displays support the product launch.



Rustic Floor Unit Displays Candle-Lite

This Candle-Lite Willow Lane Floor Display is constructed of Melamine Clad MDF, which provides durability and a rustic look.

The shelf sides are actual pine with heat branded logos. The display is shipped KD and is field assembled utilizing a series of cam locks and plastic fasteners.

The display holds over 250 pounds of product and is easy to shop from all four sides. The corporate identity and product name is prominently featured on the display header and each shelf of the display. This display was created by Great Northern Corp., a Racine, WI-headquartered point-of-purchase display firm.


Sterling Promotions


LUSH To Open Licensed Departments In Macy’s Stores

LUSH Fresh Handmade Cosmetics will open licensed departments in Macy’s stores to sell fresh, handmade bath and body products.

“Macy’s is a perfect fit for LUSH’s expansion plans into the U.S. market,” said North American CEO Mark Wolverton. “After opening five shops in Macy’s in Illinois and Michigan, and realizing very strong results, LUSH and Macy’s have created a program to roll out new ‘stores’ within the cosmetic department of Macy’s locations around the nation. Within Macy’s, LUSH will maintain our brand look and image.”

“In keeping with our strategy to add products to Macy’s that are unique and not widely available, Macy’s will be the exclusive retailer for LUSH, beyond its own stores,” said Debbie Murtha, SVP for Cosmetics at Macy’s.



Guerlain Launches “My Insolence”

Guerlain is introducing the new fragrance, “My Insolence.”

The brand is positioned to appeal to women with a care-free spirit, and to reflect a casual grace.

Actress Hilary Swank will be featured in promotional materials for the brand including print ads and point-of-purchase materials.

My Insolence will be available at Macys, Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdales, Bergdorf Goodman and Sephora stores.



Yokahama Opens ADVAN® Premium Service Center

Yokahama Tire Corp. has opened its first ADVAN® Premium Service Center at The Tire Man in California.

Jim Mayfield, Director of ADVAN Brand, said, “ADVAN is our flagship line of ultra-high-performance tires and the new Premium Service Centers within tire dealerships are designed to emphasize such to consumers.”

Mayfield said ADVAN Premium Service Centers are part of Yokohama’s commitment to provide unparalleled service and to spotlight the iconic tire line. “From the point-of-sale materials to displays and overall atmosphere; and of course, to the team the consumers will meet, the ADVAN Premium Centers embody luxury service, he said.”

Yokahama tire plans to have several hundred ADVAN Premium Service Centers open across the U.S. over the next year.



Continental Tire Launches ‘Altimax’

Continental Tire North America’s General Tire brand is launching Altimax, it’s new flagship tire. General Tire created an array of special point-of-sale materials, themed, “A Smarter Tire For A Smarter Driver,” to support the new product launch.

The POS kit was well received, and when the company offered an additional motorized POS component with the purchase of 24 tires, it immediately received orders for more than 10,000 units.

The p.o.p. display materials for the new Altimax tire were created by F.B. Johnston Graphics, (www.fbjohnston.com), a Chapin, SC-based point-of-purchase display firm.



Duracell Displays New Rechargeable Batteries

Duracell is introducing Pre-Charged Rechargeable batteries that come charged and ready to use straight out of the pack. This new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction.

Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger. Designed for use in high-drain gadgets including digital cameras,portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries eliminate the need to charge cells before using them for the first time.

“In today’s constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices,” said Tim Makris, Marketing Director, Duracell.”

Colorful floor and counter displays will support the product launch.



Rayovac Signs Don Cherry To Relaunch In Canada

Hockey announcer Don Cherry, has become the personality behind the Canadian relaunch for Rayovac batteries.

Cherry will be featured in all aspects of the Rayovac relaunch, including packaging, displays, promotions, advertising and other communications geared towards educating consumers on the value and endurance of the brand.

“Don Cherry is arguably the most likable public figure in Canada, both for his dedication to others and his enduring positive energy both on and off the air,” said Rob Cayer, director, Rayovac Batteries Canada. “His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure.”



Sony Launches Integrated HDNA Campaign

Sony Electronics has launched its largest integrated marketing campaign, centering on its high definition DNA known as HDNA. The campaign focuses on how Sony’s high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences. The campaign was developed with support of Sony Electronics’ advertising agency 180 Los Angeles.

“HDNA is the core, the essence of all Sony HD products,” said Sony Electronics’ Chief Marketing Officer Mike Fasulo. “With this comprehensive campaign we demystify all of the fears associated with purchasing a high-definition product.”

The campaign encompasses print, broadcast, in-store and out-of-home. The “HDNA” campaign will be highlighted at all 40 Sony Style stores. For Sony’s authorized retailers, promotional items include shelf talkers, end caps, and posters.



LG Electronics Displays LCD Panels

LG Electronics Canada Ltd., is using this display to merchandise large LCD panels along with a limited edition “Blue Ray” DVD.

The display is constructed of metal, with a styrene graphic panel and acrylic brochure holder. Chain link is used for security of DVD. The units were produced for Future Shop retail locations across Canada. This display was created for LG Electronics by Get Global Sales Inc., Vaughn, Ontario, in association with DNS Industries Inc., Concord, Ontario.



La-Tweez Displayed On Retail Counters

The makers of La-Tweez illuminating tweezers, are extending distribution to retail drug chains across the country.

The illuminating tweezers have a powerful light within the actual tweezer so that users can achieve a flawless tweeze.

The ultra bright LED light illuminates directly from the tweezers, placing the hard-to-spot or hard-to-reach hairs in the spotlight, literally. The compact carrying case resembles a lipstick container and features a built-in mirror.

This counter display helps gain prime display positioning for the product to generate impulse sales.



Lumene Displays Skincare Brand Event

The Lumene “Discover the Right Skincare” event was designed to build awareness of the brand, its unique natural ingredients and the variety of products which target the special needs of three different age groups.

The event featured special end cap displays which included three PDQ trays focusing on different age groups and placed prominently in CVS stores’ beauty departments.

The displays were prepacked and simply removed from packing cartons and placed on three shelves and then topped with striking headers. Graphics featured signature Lumene models for each age group. The attractive headers established the Lumene brand in a quality manner. The Lumene “Discover the Right Skincare” program was created by Menasha Display Group of Philadelphia, PA.



American Map Develops Merchandiser For Staples

Staples Office Supply Stores is using this display to merchandise pocket maps and road atlases published by American Map, a division of Langenscheidt Publishing Group.

The display measures 58” h x 17” d x 38” w and is constructed of steel tubing, wire, sheet metal and plastic with a powder coated finish. Fabrication includes welding, (spot and mig), formed tubing, powder coated finish and silk screened graphics. The display features an interchangeable rolled map attachment with graphics.

This display was created by New Business Solutions, Inc., (www.nbsdisplays.com), a Hicksville, NY-based p.o.p. display firm.



Oxford Unity Press Displays New Dictionary

The Oxford University Press is using this wire and metal display to merchandise its Oxford English Dictionary.

The display is designed to support a great weight of product, and to attract attention while utilizing a minimum of floor space.

The display header proclaims, “The World’s Best Unabridged Dictionary.”

The display holds an actual Oxford English Dictionary at eye-level, permitting consumers to conveniently browse through a sample dictionary.

This sturdy, permanent display was created for The Oxford University Press by St. Elizabeth Street Display Group, (www.stelizdisp.com), a Little Falls, New Jersey-based point-of-purchase display firm.



Converse Promotes Weapon Of Change

Common, the Grammy award winning hip-hop artist is the face of the Converse (PRODUCT) RED cause marketing effort. The point-of-sale campaign is entitled “Weapon of Change” featuring irreverent messages and bold illustrations encouraging consumers to be optimistic rebels and become agents of change.

“This campaign embodies the spirit and soul of Converse (PRODUCT) RED. Common has inspired a generation of musicians, poets, aspiring actors and children through his work. We want to inspire Converse people everywhere toward this kind of energy and creativity - to become agents of change,” said Dave Maddocks, Chief Marketing Officer, Converse.



New Balance Displays New Amoeba Shoes

This New Balance Amoeba Shoe display for Dick’s Sporting Goods features 3 clear acrylic amoeba shapes mounted to a styrene poster. The display highlights the shoes’ unique amoeba shape.

The display holds actual Amoeba Shoe samples, enabling Dick’s Sporting Goods customers to remove the shoe samples from the amoeba shapes to further enhance their purchasing experience.

The display attracts attention to the shoe samples while reinforcing the shoes’ distinctive shape.

New Balance recently launched a multi-media marketing campaign to promote its popular NP ZIP technology.

This display was created for Boston-based New Balance Shoes by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based point-of-purchase sign and display firm.



Cenex Establishes New Look And Image

CHS, Inc. and Cenex, a leading branded convenience store chain, announced that each of its 1,600 retail sites will undergo a major renovation to reinvigorate brand identity.

“Our objective is to create an appealing brand for our consumers and our independent brand marketers alike,” said Doug Dorfman, Marketing Manager, Refined Fuels.

Changes to the Cenex identification include a new look for the canopy, signs, and pumps. Additionally, most sites will receive brighter paint colors, new lighting and digital signage. “The upgrades create a more modern destination and a convenient place to fuel that meets the needs of our customers,” Dorfman said. “Generation Image Renewal” also supports CHS’ plan to grow by more than 500 stores over the next four years.



Mitsubishi Launches Rally Campaign

Mitsubishi Motors recently conducted “The Mitsubishi Time to Rally Event,” centering on the automakers’ successful history in rally racing, including its 12 wins at the Dakar Rally.

The campaign included broadcast ads, online and dealership point-of-purchase (POP) components.

Mitsubishi provided dealers with an assortment of promotional POP materials, including campaign-themed outdoor banners, window clings and car toppers. A co-op program was developed to support dealers in their purchase of additional promotional items such as tents, balloons, inflatables and banners in order to create a true event atmosphere at the dealership.

“The decades of excitement Mitsubishi has created in the world of rally racing makes this the perfect theme to showcase one of the most exciting sales incentive programs we have offered customers in some time,” said Dan Kuhnert, V.P. Marketing at Mitsubishi Motors.



SpongeTech Displays Car Care Deliver System

SpongeTech Delivery Systems introduced a new point of sale display for its SpongeTech Car Care Deliver System Products.

These new displays will hold up to 12 of the SpongeTech Car Care Delivery Systems per display. These units are designed to be placed near check-out areas or near end-caps in automotive retail stores.

SpongeTech’s CFO Steven Moskowitz, said, “The holiday sales season should be great for SpongeTech this year as we start shipping our new point of sale displays. We are a new product vendor for many automotive retail outlets, and getting shelf space is always a challenge for new vendors, particularly during the holiday sales season. With these new displays we make it easy for automotive retail outlets to stock our products. Once the automotive retailer has a positive experience with SpongeTech products, it will be much easier for us to compete for shelf space in these stores in the future.”



New DieHard Platinum Designed For New Technologies

The new DieHard Platinum battery is designed for a longer life than traditional batteries, offers increased levels of safe operation, can withstand extreme heat and cold, and is durable for consumer automotive/marine applications.

“Today, many Americans might be lost without that navigation system, car phone charging and DVD in the back to keep the kids happy on long drives, but these components can be a drain on a traditional battery,” said Rick Sawyer, V.P. of Sears Auto Centers. "With the new DieHard Platinum battery, you'll have the confidence that your car battery will be able to keep up with your life on the road.”



M&M’s Displays First Fruit-Flavored M&M’s

M&M’S Chocolate Candies has introduced M&M’S Razzberry Chocolate Candies, which offer the sweet flavor of raspberries as a complement to the classic M&M'S milk chocolate taste.

Anibal Martini, Global Marketing Director, M&M’S Chocolate Candies, said, “We are delighted to grow the M&M’S brand by introducing the first fruit-flavored M&M’S Razzberry Chocolate Candies.”

Special displays will support the launch in food, mass, convenience and drug stores.



Pringles Displays New Stix Snack Product

Pringles has introduced its latest crispy cracker stick snack, PRINGLES STIX. PRINGLES STIX are crispy cracker sticks made from baked wheat and are available in four flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza, containing only 90 calories per pack and zero trans fat.

Through a promotional partnership with Nintendo, PRINGLES STIX offered shoppers a sneak peek of the new EA(TM) video game Boogie on Wii.

Developed for Wii by Electronic Arts, this party game that ships with a packed-in microphone, lets players sing and dance using the Wii Remote. Players also have the ability to record their performances to share with their family and friends.

Special off-shelf displays will help call attention to the new product in-store.



Leggett & Platt Features Wire/Metal Rack

This display features epoxy coated wire and round tubing. The KD display contains adjustable shelving and an account or product specific graphics kit.

The display is being used by Leggett & Platt’s Top of Bed Group as a merchandising vehicle for its Southern Textiles line of pillow and mattress covers/protectors and linen sets. The permanent display has been distributed to furniture and bedding products retailers around the nation.

This display was created by Leggett & Platt’s - Talbot Division, a division based in Neosho, MO, that designs and produces permanent point-of-purchase displays.



Thule Develops Interactive Kiosk

Thule Inc., the Swedish car rack manufacturer, has developed the TIPP (Thule Interactive Point-of-Purchase), a touch-screen kiosk, that empowers consumers to quickly match the appropriate Thule rack to their vehicle and gear carrying needs.

Thule’s VP Marketing, TJ Hanson, said, “TIPP increases consumer satisfaction by providing a fast, easy-to-use interactive experience. TIPP also provides unique insight into the products our customers are interested in.”

Thule chose Self-Service Networks, a Portsmouth, RI-based provider of turnkey kiosk solutions to develop the kiosk.

Along with rack-vehicle matching tools, the TIPP system features product information and video demonstrations. After selecting a rack system, the selected components can be printed as a shopping list.

TIPP also gathers usage statistics which can improve other aspects of the Thule shopping experience.



Armitron Develops Holiday Watch Display

Armitron, a watch giant, is featuring this durable display for their seasonal holiday specific watch program at The Sports Authority. The prepacked power wing unit features seasonal graphics, and illustrates product usage.

This low cost unit was created by Creoh Packaging, Brooklyn, NY.



7Up Displays New HoldiayFlavor

For the holiday season, Cadbury Schweppes Americas Beverages (CSAB) has introduces new Pomegranate 7UP, a blend of natural Pomegranate flavor with 7UP.

“With its natural Pomegranate flavor and deep burgundy color, Pomegranate 7UP is a festive addition to the holiday season,” said Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages. “Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party.”

Special pole sign images have been developed to support Pomegranate 7UP in-store. There are special standalone 7UP Pomegranate pallet displays, and Pomegranate 7Up has been added to 7UPs multi-product display racks, which feature a festive holiday image.



Financial Service Centers Launches Kiosks At 7-11’s

Financial Services Centers Cooperative, (FSCC), has introduced check depositing kiosks at 2,000 7-Eleven stores. The kiosks, known as Vcom™ terminals, allow members to conduct virtually any transaction they would otherwise conduct in their own credit union.

“The combination of FSCC’s technology and the Vcom distribution channel will revolutionize how consumers perform financial transactions,” said Sarah Canepa Bang, CEO, FSCC.



MyMovieMaker Kiosk Debuts At Wal-Mart Stores

The MyMovieMaker kiosk, which instantly transforms a customer’s digital photos into personalized DVD movies, is now available at Wal-Mart stores. Consumers can now create professional personalized DVD movies using a photo center touch screen kiosk in a store.

Powered by the “aVinci® Experience,” developed by Sequoia Media Group, (www.sequoiamg.com) headquartered in Draper, UT, the product line utilizes Hollywood-style effects and themed storyboards to build an exciting movie production.

“Wal-Mart is committed to offering its customers affordable products and cutting-edge technology,” said Joe Lisuzzo, Director of Wal-Mart Photo Services and Marketing.



YoNaturals Launches Healthy Vending Machines

YoNaturals, Solana Beach, CA, is expanding its nationwide network of healthy vending machines, featuring more than 100 varieties of natural snacks and beverages. Many locations across the nation are replacing their ‘junk food’ vending machines with all-natural “YoZone” machines.

YoNaturals CEO Mark Trotter, said, “We have a comprehensive program featuring, state-of-the-art Healthy Vending Machines complete with 24/7 monitoring software, cashless payment systems, and a complete food & beverage distribution service that covers the entire USA.”



Wonder Pizza Kiosks Expand Distribution

Wonder Pizza USA, (www.wonderpizzausa.com) headquartered in New Bedford, MA, is introducing new kiosks that will place pizza, America’s most popular food source in places never before available.

The innovative machine holds, cooks and serves 9” whole pizza pies in just 2 minutes. The unit features an easy to use video command ordering system. There are three different pizzas available in each machine at one time. The kiosk has a refrigeration unit and an electrical oven. Each vending machine holds up to 102 pizzas.

Connie’s Pizza of Chicago is featured in all Wonder Pizza Kiosks. Five years and 6 million dollars of Research and Development went into this design and subsequent manufacture of the new kiosks.



Caballeros Features Holiday Scorpion Display

For the holiday season Caballeros Inc. featured a pole topper that wouldn’t get tossed aside after the season Caballeros chose a stand ard Scorpion mirror with 4cp artwork included a pole to hang the mirror on and finished it off with a festive Holiday ribbon.

The pole was supported by cases of Scorpion Mezcal in off premise accounts and after the holiday season the Mirror will decorate the wall. This display was created for Caballeros,, by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.



Palm Bay Imports “Petitie Bistro” Display

Palm Bay Imports wanted to capture the flavor of an outdoor French bistro café.

This metal display successfully conveys this image with a 3D scalloped metal awning and incorporated metal floral rings on each side to hold flower pots.

The black wire and metal display complements the black bottles of the Petite Bistro wines.

In addition to instantly conveying the French heritage of the “Petite Bistro” wines, this display is space efficient. It holds 48 bottles in a minimum of floor space. The angled presentation of the wine bottles makes the easy-to-shop display stand out in the store.

This display was created for Palm Bay Imports by Sterling Promotinal Corp., (www.sterlingpromo.com), a Rye Brook, NY-based point-of-purchase display and sales promotion firm.

















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