‘Pop-Up’ Store Helps Warner Bros. Celebrate Anniversary
Virgin Megastore Times Square has teamed with Warner Home Video to help celebrate Warner Bros. Entertainment's 85 years of moviemaking by creating a pop-up store within a store.
The cafe inside the Times Square Virgin Megastore has been transformed into a Warner Bros. 85th Anniversary Store, creating 400 feet of space dedicated to the studio’s best DVDs of all time.
The converted cafe houses a ‘mini-movie theatre’ that runs clips of Warner Bros. library of films from 1923 through present day releases. A red carpet leads Megastore customers from the store's escalator into the Anniversary Store.
“The idea was for Virgin Megastores to create something special that would garner attention and showcase the great films that Warner Bros. has produced over the past 85 years,” said Bart Saunt, Director of Strategic Marketing, Virgin Entertainment Group. “We've created the largest in-store marketing design that we've ever done for a partner; which includes a 40x20 foot in-store billboard with an Epson projection screen in the middle of it. We have utilized a huge part of our Times Square Megastore to help promote the anniversary of one of the top studios in the world.”
Along with the pop-up store, Virgin Megastores nationwide will support the studio's anniversary with WHV national window displays, end caps and in-store signage that ties in with WHV titles that are on sale for $10.
Bacardi Limon Light Box Enhances Brand Image
Bacardi Limon is using this edge lit, super slim light box to enhance its brand image and appeal to the cosmopolitan crowd. The light box is designed to provide bright, even illumination. This display was created for Bacardi by Centsible Lighting, a Cottonwood, AZ-based point-of-purchase display firm.
Tecate Boxing Program Supported With P.O.S.
As the most authentic Mexican cerveza in the United States, Tecate is tying in with three exciting boxing bouts featuring some of the most talented Hispanic athletes in the sport.
“We are excited to collaborate with Golden Boy Promotions to present a boxing program that reflects the brand's authenticity, character and boldness,” said Carlos Boughton, brand director for Tecate equity.
Thematic point-of-sale displays were developed specifically for the Diaz vs. Katsidis fight in Houton, TX, while various restaurants and bars held special events. In Las Vegas, Tecate's primary sponsorship of the Casamayor vs. Marquez championship fight at the MGM Grand Garden Arena was supported by a comprehensive regional marketing campaign. Thematic point-of-sale cards and customized out-of-home ads promoted fight details in key markets. Tecate also served as secondary sponsor of the Mosley vs. Mayorga bout at Los Angeles' Home Depot Center. Retailers in Southern California and Nevada supported Tecate’s sponsorship with thematic POS and posters.
Stop & Shop Grocery Chain Enhances In-Store Features
Stop & Shop is roll ing out advanced technologies and in-store features that offer a peek into the grocery store of the future. Jim Dwyer, EVP Strategy & Business Development for Stop & Shop, said, “The new in-store features allow us to provide customers with better convenience as a prelude to more innovations.”
Customers will have an opportunity to test a family friendly lane, a checkout aisle that offers healthy snack alternatives. Beyond self-checkout aisles, customers will enjoy: ORDER IT! a Delivision digital kiosk that helps customers avoid lines at the deli counter by allowing them to place their order digitally and continue shopping. SCAN IT! An Easy Shop hand-held device allows customers to scan and bag groceries while they shop. WEIGH IT! A one-stop station in the produce department where customers can weigh, price and bag fresh fruits and produce.
In-Store Signage & Displays Promote Whole Grains Month
The Whole Grains Council recently provided supermarkets with Whole Grains Store Tour kits to help them promote Whole Grains Month.
The kits included everything needed to plan and carry out a successful Whole Grains Store Tour event, including in-store signage that supermarkets could customize, print, and post in their store and ideas for in-store sampling of whole grains.
The supermarket tour was developed to open customers’ eyes to the health benefits of whole grains, while making them aware of the many whole grain choices available in almost every aisle.
Eclipse Bank Installs New Digital Signage
This four screen video-wall was created for Eclipse Bank in Louisville, KY. The bank wanted a digital signage system to add sophistication to its already posh flagship branch. The video-wall, located behind the teller counter would reduce the perceived wait time for its customers and also create a sales uplift by delivering the right message at the perfect time.
The digital signage had great impact and three additional screens were added to the branch. This video-wall digital signage was created by Captive Indoor Media, a Louisville, KY-based digital signage firm.
Bachman Digital Signage Enhances In-Store Experience
Bachman’s, a Minneapolis-based home and garden center chain, has implemented a RoninCast digital signage network provided by Wireless Ronin Technologies, Minneapolis. Bachman’s also launched an interactive touch screen featuring their online eClub program. Through an interactive touch screen, customers sign up to receive emails containing special membership benefits and exclusive offers.
The digital signs, which range in size from 32-40”, are located throughout the store, including the checkout counters and information counter. Angie Grande, Bachman’s Corporate Graphics Coordinator said, “With digital signage, we are enhancing the look of our stores, improving our advertising and collecting customer data.”
Sterling Promotions
Zoombak GPS Locator Displayed In Pep Boys
Zoombak is displaying its Zoombak™ Universal A-GPS Locator to Pep Boys locations. The Zoombak Universal A-GPS Locator is small enough to be placed in a car, backpack or briefcase or easily attached to a bicycle or dog's collar, and combines the coverage of cellular networks and the power of global positioning satellites to provide consumers with the most accurate, real-time location information available.
Using Zoombak’s interactive website, customers can set up custom safety zones around virtually any location. When the device crosses one of the virtual boundaries, a text message or email alert promptly notifies users of the location of the device.
Automakers Display EcoDriving Message
Automakers have announced EcoDriving,™ a comprehensive, nationwide effort to save consumers money at the gas pump, reduce fuel use and cut carbon dioxide (CO2) emissions. “You can save money and save the environment by driving green,” said Dave McCurdy, President and CEO of the Alliance of Automobile Manufacturers.
By following a set of subtle and easy-to-use best practices for driving and vehicle maintenance, a typical EcoDriver™ can improve mileage by about 15%. In conjunction with the unveiling of EcoDriving, the National Automobile Dealers Association announced a free "Green Check-up Month" nationwide. The EcoDriving message will be displayed at auto dealers around the nation.
Lipton Tea To Go Featured In Power Wing Display
BJ's is using this 32 ct. Lipton Tea To Go one-piece power wing display which replaced a five piece conventional display. This unit has less square footage as compared to the conventional display.
The display’s one-piece construction helped to reduce transportation costs. E flute was used to replace B flute and coupled with the display’s reduced square footage, greatly reducing the weight of the display.
This was the first Power Wing Display in BJ’s and it sold a significant amount of Tea To Go. This power wing display was created for Unilever by McLean Packaging Corp., a Pennsauken, NJ-based point-of-purchase display firm.
Coke Display Launches New 2 Liter Bottle
Coca Cola offered this motion standee to introduce its new 2L Coca-Cola contoured bottle. The oversized bottle and hand show the new bottle shape and its ease of use. It brings attention and excitement with its back and forth motion. The Coke 2 Liter Motion Spectacular was created by Ellie Inc., an O’Fallon, MO-based promotion agency.
Labatt Features Alexander Keith’s Pub Sign
Labatt is providing on-premise locations with this Alexander Keith's Double Sided Pub Sign.
Labatt wanted to replicate a real slatted wooden sign so that the brand image could be seen from both sides. This sign is made from birch plywood and is routed both front and back to replicate slats. The sign requires about 2' of horizontal wall space and juts out to proudly showcase the four color process Alexander Keith’s logo.
This design also has an additional sign that hangs on the bottom and states “Proud Purveyer” which adds dimensional interest to the sign. This display was created for Labatt by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Red Truck Wines Offers Three Case Display
This versatile three case display extends the Red Truck brand with its colorful truck, to the retail floor. The use of corrugate and flooding the design of the Sonoma blue sky promoted the striking look and feel, while providing a low cost display.
The display is designed with removable shelves so the display could fit in small footprints where larger displays could not be used. The case cards were interchangeable, with headlights lit, with blinking LED lights for impact. The unit is printed 4 colors with an overall UV finish.
The Red Truck Wines Three Case Display was created by Packaging Arts, a Mare Island, CA-based point-of-purchase display firm.
Dragonfly Organix Displays Organic Cleaning Products
Dragonfly Organix is using this floor display to support its introduction of an organic cleaning product line introduction. The display uses wire, sheet metal and tubing for structure. Polypropylene edgebanding, sustainable MDF and re-grind styrene are used for bold accents and graphics. The colorful display header highlights the Dragonfly Organix logo.
The metal structure provides the support needed to hold the overall weight on each shelf of 40 lbs.
The display was designed to use a minimum of floor space. This display was created for Dragonfly Organix by General Display, Inc., (www.generaldisplay.net), a Medway, MA-based point-of-purchase display firm.
Febreze Unveils New Fabric Refresher Line
Procter & Gamble has unveiled its latest Febreze Fabric Refresher innovation, featuring a unique fine mist spray that surrounds a home in freshness while eliminating odors in the air and on fabrics.
The launch of new Febreze Fabric Refresher will be the largest marketing initiative for Febreze in its current fiscal year, and comes on the heels of the brand’s 10th anniversary.
Marketing support includes television advertising, a robust print campaign, in-store display support, coupon offers, and an online media campaign complete with sweepstakes. Marketing materials are themed, “One Bottle Freshens Fabrics & Air.” The “Surround Yourself Sweepstakes” offers consumersthe chance to win up to $2,000 toward a Home Theater Surround Sound System with Blu-Ray.
Dunkin’ Donuts Unveils DDSMART
Dunkin' Donuts has launched DDSMART, the brand’s first menu of better-for-you options. DDSMART menu items include both new and existing Dunkin' Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial.
A highlight of the DDSMART menu is Dunkin' Donuts' new Egg White Flatbread Sandwiches. Dunkin' Donuts is the first national quick service restaurant chain to introduce egg white sandwiches.
Quick Chek Launches New Look
Quick Chek, a New Jersey and New York-based convenience store chain, has launched a new brand positioning supported with new point-of-purchase materials. With its new logo in the shape of a bright, lime green-colored letter “Q” with tail shaped like a dark green leaf, Quick Chek’s new logo represents its commitment to deliver a quality assortment of fresh food products.
Quick Chek’s new point-of-purchase materials feature Quick Chek’s new logo and tagline, “Get Fresh. Go Fast.” Quick Chek’s new brand positioning, logo and private label product program were developed by Lippincott, a New York City-based design consultancy. The company’s private label product packaging treatment, mascot, advertising and point-of-purchase materials were developed by Oxford Communications, Lambertville, N.J.
New Nokia Display Demos Latest Nokia Devices
Nokia is using this sleek, high-end retail display to showcase and demo the latest Nokia devices.
Incorporating a video monitor to further engage the consumer, the modular unit was produced with a Plug-N-Play feature and requires just two standard AC outlets, allowing for easy set up.
To accommodate the variants found within retail environments, the display can be placed on a countertop or attached to a custom pedestal. This display was created for Nokia by Midnight Oil Creative and LAgraphico, a Burbank, CA-based point-of-purchase display firm.
Motorola Promotes Nextel Direct Connect
Motorola is fueling sales by giving away a years worth of free gas in the “Motorola Push-to-Talk Sign Up, Speed Up, Gas Up Sweepstakes.”
Consumers who visit participating Sprint authorized retail locations can enter Motorola’s sweepstakes to be one of five lucky winners of $2,500 worth of gas. With the Push-to-Talk Sign Up, Speed Up, Gas Up Sweepstakes, Motorola is also offering sales reps the chance to win free gas for a year as part of a dealer incentive program.
“Free gas is a hot incentive right now,” said Philip Congello, Jr., V.P., Account Services at MNA Creative in Danbury, CT. “The combination of a timely consumer promotion with an attractive dealer incentive will drive Motorola push-to-talk sales.” “MNA Creative leveraged a great package of incentives and a terrific consumer promotion to drive traffic to the stores,” said Marlene Cowan, Marketing Director, Motorola.
Panadol Features Countertop Displays
This program was designed to offer an endcap sales opportunity for the Panadol brand.
The countertop displays provide gravity feed for the products. There are four versions of these displays. The Johnson & Johnson Panadol Countertop Displays were created by Meridian Display, (www.meridiandisplay.com), a St. Paul, MN-based p.o.p. display firm.
Power Wing/Floor Display Promotes Listerine Whitening Brand
The Listerine Brand has entered the teeth whitening category.
This flexible power wing and floor display is designed to convey an upscale image and to be pilfer resistant, yet still easy to shop.
The display provides informational brochures. The product is hidden behind a graphic panel, yet easily dispensed through two chutes. The display features a combination of vacuum-forming and litho-mounted corrugated. The display base is 4 color flexo printed.
The display graphic panel is 7 color printed and UV coated with holographic hot stamping. This display was created for Listerine by Henschel-Steinau, (www.hspop.com), an Englewood, NJ-based point-of-purchase display firm.
Halloween Themed P.O.P. Materials Highlight Halloween Merchandise
This banner was very effective in store when it was used along with basewrap, headers, wobblers and standees. These point-of-purchase materials were used to call attention to the Halloween holiday and to tell consumers they were in the right place to purchase products for all of their Halloween needs.
All materials for this Halloween Holiday promotion were printed by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario Canada-based point-of-purchase display firm.
Christmas Pallet Sells At Tractor Supply Stores
The Tractor Supply Company is featuring this 4 sided Full Pallet for Christmas products at tractor supply stores. The objective of this pallet was to create a one stop shopping area for multiple Christmas products.
The pallet has over 70 skus including calendars, gift wrap, DVD’s cookie cutters and books. The pallet organizes a wide range of different Christmas products into one convenient location for consumers. The pallet display’s green and white graphics complement the Christmas-themed merchandise. This Christmas Pallet was created for Tractor Supply Company by U.S. Display Group, (www.usdisplaygroup.com), a Tullahoma, TN-based point-of-purchase display firm.
DVDPlay Rental Kiosk To Offer Blu-ray Discs
DVDPlay, a DVD rental kiosk operator and developer, has added the Blu-ray disc format to its standard DVD selection. “DVDPlay is thrilled to be the first in the kiosk space to offer Blu-ray discs,” said Chuck Berger, CEO of DVDPlay.
DVDPlay will continue to release movies in standard DVD format with select Blu-ray titles. “We are pleased to support DVDPlay in offering Blu-ray titles,” said Marshall Forster, Sr. V.P. Sales at Sony. “Rental kiosks are one of the fastest growing segments in the business, making Blu-ray movies available to an even broader consumer base,” Forster said.
movieBOOTY Pioneers In-Theatre Sales
movieBOOTY, which focuses on in-theatre sales of licensed movie-related apparel, has launched a presence in four North American movie theatre chains. By providing the ability to immediately purchase merchandise from popular movies at the same theatre, and at the same time the feature is shown, movieBOOTY’s business model enhances the consumer movie-going experience while offering an alternate source of revenue for theatre owners and provides film marketers with another option to add to an integrated movie marketing campaign.
movieBOOTY merchandise, displayed and sold in theatre lobbies via several display options, celebrates new releases and film classics, providing immediate consumer access to movie souvenirs by turning a few square feet of unused theatre space into a retail profit center.
Fifth Third Bank Provides Re-Identification Program
Fifth Third Bank required a re-identification program for its branches. Shown is a new main ID pylon sign. A new Logo inspired the complete sign and sign face replacement program.
The re-imaging program was completed in six months with over 25 locations re-identified.
The Re-identification program was created by Dualite Sales & Service, Inc., a Williamsburg, OH-headquartered signage firm.
Wachovia Develops Prototype LEED Certified Bank Branches
Callison Design, Seattle, WA-based architectural firm, recently developed a prototype for Wachovia’s regional financial centers, helping to establish the tools and guidelines for the LEED for Retail rating system.
The Wachovia prototype received the first LEED Silver Commercial Interiors (CI) and Portfolio certification under the new system.
The LEED Portfolio pilot allows retailers and other volume builders to certify all subsequent projects once an initial prototype has met the established criteria.
“Up until now retailers have been slow to adopt sustainable practices. For the first time, national retailers can build to LEED standards across their portfolio of stores without having to go through the certification process for each individual site,” said Chris Hamilton, Principal at Callison. “This results in an efficient, streamlined process for building sustainable on a large-scale, thus saving time, money and manpower for retailers that want to go green.” For Wachovia, the new certification process will allow the bank to open more than 300 branches in accordance with LEED for retail standards by 2010.
Formica Displays New Radiance Line
This Formica Radiance Display was created to launch a new finish to homeowners.
The unit features an eye-catching vacuum-formed back which contains a distortion printed beauty shot. The laminated base features edge profiles offered during fabrication.
A second vacuum-form tray houses take home chips. A large scale flip book of chips and take home literature provided in a clear pocket, finishes off the display.
This display was created for Formica by Downing Retail Display, a Copley, OH-based display firm.
Schlage Lock Displays New Lock Technology
Schlage Lock Co. wanted its display to incite consumer interaction to experience door locking mechanism completely, while communicating style and finish option. In addition it wanted the display to instruct the consumer how to use the product. The display unit had to have 5-7 years of shelf-life and the signage had be easily updated over time.
Schlage Lock turned to SMS, (www.selectmarketingsolutions.com), a Gurnee, IL-based point-of-purchase display firm, which added acrylic windows to an existing display format.
This enabled Schlage m to promote more than product features-with a renewed focus on lifestyle benefits. The display helps consumers understand how to utilize new technology. In so doing, SMS helped Schlage achieve one of its most successful integrated product launches to date.
Verizon Displays Aircard
Verizon Wireless is using this free-standing 8 l/2" x ll" counter display in the laptop computer section of Circuit City stores to drive potential AirCard® customers to the Verizon in-store kiosk. Product graphics are changeable to accommodate future AirCard® models.
The displays were created for Verizon by Trimco Display, LLC, which used the Screen3D™ imaging process from KenPren 3D Imaging, Jefferson, MD, to produce the displays. Screen3D™ grabs the consumer’s attention and draws their focus to the products which seem to float in space between the circles and the Verizon checkmarks.
WD Introduces 500 GB My Passport Portable Drives
Catering to consumers on-the-go with portable storage offerings, Western Digital has introduced its new 500 GB capacity My Passport Portable USB Drives, which are designed to make it easy to store a half a terabyte of music, videos or photos and carry them in the palm of your hand. The new 500 GB capacity is offered on the My Passport Elite(TM) and My Passport Essential(TM) portable drive models.
My Passport Elite portable drives are equipped with software to automatically back up consumers' ever-growing collection of personal media and digital files. Weighing in at less than 7 ounces and designed to withstand the rigors of everyday use, the new 500 GB My Passport portable drives are small enough to fit in a pocket or backpack for easy portability.
“In our mobile society, there is an increasing desire to have your data collection at your finger tips at all times,” said Jim Welsh, V.P. WD’s Consumer Electronics Group. Displays for the new Passport Portable drives are themed, “Half a terabyte in the palm of your hand.”
Friendly’s Promotion Offers Cost-Conscious Families A Reason To Eat Out
Friendly’s is conducting the “Create-Your-Own-Meals” promotion to help customers save up to 25 percent. Maura Tobias, Communications Director for Friendly’s Restaurants, said, “This new promotion is designed to encourage families to come as they are, create their own meal and also save money.”
The “Create-Your-Own-Meals” promotion allows families to choose an array of entrees, beverages and desserts for $9.99. The menu choices complement Friendly’s kids menus. Health-conscious moms can substitute cottage cheese or broccoli for French fries or choose a sundae of fruit and sherbet. Kids can also opt for salads, veggies or fruit and nutritional drinks such as reduced fat chocolate milk.
Robeks Sweepstakes Promotes Outdoor Challenge
Robeks, a premium fruit smoothie national franchisor has joined forces with Nintendo and NAMCO Bandai, to launch a national sweepstakes to promote the importance of getting active in the great outdoors for a healthier life.
The Robeks “Active Life Outdoor Challenge” Sweepstakes grand prize winner lands a family vacation for four to Yosemite National Park in California. First, second and third place winners also win Wii game consoles, the new Active Life Outdoor game and a year's supply of Robeks smoothies.
Consumers can enter-to-win the Active Life Sweepstakes online at www.robeks.com or in-store at participating locations in Robeks 165-store franchisee network. Promotional elements include in-game branding; national television and radio tags; and special point-of-purchase posters, window clings and counter cards.
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