Blockbuster Unveils New Outdoor Kiosk
Blockbuster is introducing a new outdoor DVD-rental kiosk, extending its deployment of Blockbuster Express™-branded DVD-rental kiosks to more convenience store and smaller-footprint, 24-hour retail locations.
The SelfServ Entertainment 2381 kiosk from NCR Corp. features a 19" touchscreen display that is specially designed for viewing in sunlight. A 26" LCD screen at the top of the unit can be used as digital signage, and all units are fitted with an ATM-grade anti-skimming magnetic stripe reader (MSR) to help prevent fraud.
Alex Camara, V.P. and General Manager, NCR Entertainment, said, “Consumers will benefit from easier access to their favorite new release and classic DVDs in accessible, 24-hour locations.”
Sony Displays New Electronic Reader
Sony is using this interactive display to help introduce its new electronic Reader. The display features interactive video to educate consumers about the new product, and it allows shoppers to try using the Reader.
The display features high definition video output, lift-off and motion-sensitive content triggering, and audio switching to deliver sound playback directly from the products being demonstrated in sync with the video presentation. The display is flexible, and can be set up in different configurations to meet different size requirements. This display was created for Sony by Winntech, (www.winntech.com), a Kansas City, MO--based display firm.
Jarden Features Its Tailgating Grill
Jarden Consumer Solutions wanted to communicate the lifestyle benefits of its new premium Margaritaville Tailgating Grill and Cordless Frozen Concoction Maker to tailgaters, campers and outdoor enthusiasts.
This display communicates the fun lifestyle and the brand personality. It provides a durable steel welded structure that is bolted to a custom-designed wood pallet to hold the weight of an actual 75 lb. grill and the cordless blender. The roof of the hut offers dimensional interest and uses recycled, shredded corrugate that is environmentally friendly. The Jarden Margaritaville display was created by POP Displays of Yonkers, NY, (www.popdisplaysusa.com).
Brown Forman Displays Tequila el Jimador
Brown-Forman is promoting Tequila el Jimador with a “100% Agave, 100% Real” campaign created by AOR Draftfcb Chicago, in conjunction with Draftfcb Mexico City. The campaign delivers the primary brand message: “el Jimador is the most authentic tequila celebration.” This authenticity is brought to life through a visual of a Mexican wood carving that illustrates the brand story and is a tapestry of icons and symbols that relate to el Jimador's history, production process and tequila celebration. The bilingual campaign includes television, print, and special point-of-purchase displays that feature real agave plants to drive home the fact that Tequila el Jimador is made with 100% real agave.
Monster Displays PowerCenter At Best Buy
Monster is featuring this Monster Power In-Line Display at Best Buy stores. The header is designed to mimic the front panel of a Monster PowerCenter while incorporating a 10.2" monitor showing customer benefits. The video content can be easily updated in the field. The display ships a plug and play unit.
A custom clear acrylic top on the upper Monster PowerCenter lets consumers see the interworking of the electronics. The left side of the display is designed for an ergonomic shelf that allows a complete flipbook reviewing all 4 products. Each shelf has adjustable hole patterns to accept multiple Monster PowerCenter SKU’s. This display was created for Monster by Kosakura, a Santa Ana-based display firm.
Barnes &Noble Displays nook eBook Reader
Barnes & Noble has launched nook, the Barnes & Noble eBook reader, which marries innovative technology with access to the company’s digital store of over one million eBooks, newspapers and magazines. For fast connectivity, nook is the first eBook reader to provide, at no additional costs to customers, both 3G wireless access on AT&T's mobile broadband network and access to Wi-Fi for Barnes & Noble in-store browsing and enjoyment. And to help friends share their joy of reading, nook is the first eBook reader to offer digital lending for a wide selection of eBooks. Barnes & Noble has created stunning storefront displays for nook.
Walt Disney Displays Diamond Collection
Walt Disney Studios Home Entertainment has announced the new Diamond Collection to be released on Blu-ray Hi-Def. Beginning with “Snow White and the Seven Dwarfs,” the Diamond Collection comprises an additional 13 of Disney’s most treasured titles, including: Beauty and the Beast; The Lion King; Cinderella; The Little Mermaid; The Jungle Book; and 101 Dalmatians. Each film will be restored to the highest level of picture and sound, feature immersive bonus content, and include unprecedented levels of interactivity and personalization made possible by Blu-ray technology.
Bob Chapek, President, Walt Disney Studios Home Entertainment, said, “Because today’s family rooms are more technologically-advanced and consumer expectations are higher than ever, we are excited to announce the launch of the Diamond Collection. The collection offers consumers the opportunity to enjoy these timeless classics like never before.”
TRANSFORMERS DVD & Blu-ray Discs On Display
Paramount Home Entertainment is conducting one of its biggest marketing campaigns ever in support of the DVD and Blu-ray release of The TRANSFORMERS: Revenge of the Fallen. The two-disc Blu-ray and DVD feature over three hours of immersive special features. The Blu-ray and two-disc DVD packages feature augmented reality technology that will allow owners to interact with a holographic image of OPTIMUS PRIME utilizing their webcams and a special website. An array of partners have joined forces with the studio for tie-in promotions, including Chevrolet, Papa John’s, Land O'Frost, and Perdue.
Sleep Rite Bedding Display Gains New Space
Sleep Rite Bedding is using this display to open new accounts for bedding in mattress stores. The unit provides cross-merchandising opportunities for bedding items in mattress stores.
The self-contained unit is produced of tubing and wire for strength and durability, and it features 4-color header graphics.
A wood melamine spinning base completes the display. The space efficient display is designed to take up a minimum of floor space.
The Sleep Rite spinning tower was created by Flair Display, Inc., (www.flairdisplay.com) a Bronx, New York-based point-of-purchase display firm.
Blank Quilting Offers Inspiration Center
Blank Quilting fabrics is using this attractive unit to merchandise its products at indepdent quilting and fabric shops. The display features wire and metal and provides a permanent home for the products. The display is set on casters so that it can be moved to different areas in the retail store as needed.
The display provides full visibility for a large selection of different fabrics. The decorative scrolled header panel provides strong brand visibility while reinforcing the Blank Quilting corporate image. This Blank Quilting Inspiration Center was created by Practical Retail Merchandising Inc., an Evanston. IL-based p.o.p. display firm.
Crest And Scope Display New Outlast Products
Crest and Scope have launched the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral-B Floss Picks Plus Scope Outlast flavor.
Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine.
The introduction of the Outlast product line will be supported with special floor and counter displays at mass market retailers nationwide. This floor display features graphics from both the Crest and Scope brands. It highlights the message, “feel fresh 5x longer.”
Aura Cacia Displays Aromatherapy Products
Aura Cacia, Urbana, IA, is offering retailers pre-packed shipper displays for its Aromatherapy products. The shippers are designed to increase product visibility, simplify product organization, increase product purchase multiples and increase new product trial.
Shipper displays are available for Aura Cacia’s Lavender Relaxation, Body Wash, For the Kids, Bubble Bath, Aromatherapy Foam Bath, Mineral Bath, Aromatherapy Foam Bath for Kids Shipper, and Electric Aromatherapy Air Freshener product lines. The displays feature attention-getting full-color litho printed headers. The Aura Cacia logo is also printed in full color.
Mercedes Opens Mercedes-AMG Performance Centers
Mercedes has opened Mercedes-AMG performance centers in top Mercedes dealerships across the country. Mercedes-Benz and AMG have a long history deeply rooted in high-speed performance racing cars. The AMG brand, “Designed for the racetrack, Ready for the roadway,” still is the performance division for Mercedes, and raises the bar on luxury vehicle standards.
Recently, the exhibit and retail experience company MC2, Inc., (www.mc-2online.com), headquartered in Chestnut Ridge, NY, was tasked by Mercedes-Benz to design, fabricate, and install 30 state-of-the-art performance centers at high-end Mercedes dealerships throughout the U.S. The goal was to provide each client with a customized retail experience reflective of the luxury brand.
To achieve a unique, individual sales experience, MC2 created separate platform displays for each car model so as to achieve a one-on-one, uninterrupted time between the sales representative and customer. To engage customers and convey the luxury brands' high-speed performance attributes before stepping into the car, MC2 integrated modern design elements with new technology such as LCD screens placed within sleek, branded panels accented with large graphics of AMG vehicles as racing cars on the road. The result is a hands-on experience where customers have the luxury of an undivided sales experience.
Uniliver Using New Sampling Display In CVS
Unilever has employed an innovative solution to in-store sampling with this patented sampling device. The sampling device is designed with a pouch that is concealed under a spring loaded tray. It holds 1,000 samples that are easily accessed by activating the lever. Unilever is using it to sample products in CVS drug stores. This innovative solution to in-store sampling was designed by Isotope Creative, (www.isotopecreative.com), a Brewster, NY-based design and display firm.
Temptu & Sephora Launch Sephora Beauty Studio
Temptu, a leader in high-performance professional airbrush makeup for film and television, has launched the TEMPTU® AIRbrush Makeup System. Temptu and Sephora have partnered to create a Temptu-branded educational and experiential lab for the Sephora shopper in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.
“We are thrilled to be the exclusive retail partner for Temptu,” said Margarita Arriagada, Sephora’s SVP of Merchandising. “Sephora is committed to bringing the most innovative technological advances in the beauty industry to our clients.”
Walmart Adds ‘KISS Korner’ For Release Of SONIC BOOM
KISS fans can now visit Walmart stores’ “Kiss Korners” in the Electronics departments for KISS T-shirts, limited edition KISS M&M candies, and even KISS Mr. Potato Head spuds of all four band members. The exclusive KISS CD/DVD package, SONIC BOOM, and KISS kollectibles will be available in all Walmart stores nationwide.
“To complement this highly-anticipated music release, we are excited to bring a unique store experience with KISS merchandise at an unbeatable value for fans of all ages,” said Greg Hall, vice president of Media Services, Walmart U.S.
SONIC BOOM is KISS' first new album in 11 years. The eleven-track CD is part of a three-disc set that also features a completely re-recorded greatest hits CD and a live DVD shot during the band's recent, KISS ALIVE 35 tour.
Optek Music System Displays Fretlight Guitar
Optek Music Systems is offering point-of-purchase displays to dealers’ stores designed to educate potential customers about the Fretlight guitar. The Fretlight’s patented LED learning system embedded in the neck provides a comprehensive visual experience that makes learning to play the guitar quick and easy.
Rusty Shaffer, President of Optek Music Systems, said, “The new POP display provides a visual interpretation of the Fretlight learning system. We anticipate that the new POP display will get customers talking and asking questions about Fretlight.”
The Fretlight guitar’s embedded LED lights show the player exactly where to place their fingers to play chords, scales, songs, solos and more.The Fretlight works with PC and Mac software.
FedEx Office Introduces Design & Print Center Kiosks
FedEx Office has introduced its Design & Print Center solution, a digital self-service tool for creating and ordering custom business cards, letterhead and marketing collateral. This new application makes it easy for small business customers to get professional print products that help create brand identity. Customers can quickly and easily customize any selected template in the Design & Print Center gallery or upload their own unique design. All orders are processed, shipped and delivered within seven business days via FedEx with no delivery charge.
Most FedEx Office Print & Ship Centers now feature a Design & Print Center kiosk. Customers can quickly browse the design templates, customize their selection, upload logos and images from a USB drive or CD, and order the finished product in just minutes.
Tanger Outlets Deploy GiftWise Kiosks
Tanger Factory Outlet Centers has signed an agreement to deploy Self-Service Networks GiftWise kiosks across five of their popular shopping centers. For Tanger, the GiftWise kiosks represent additional gift card selling locations conveniently positioned in areas of the property not served by a staffed customer service desk.
Laura Atwell, V.P., Marketing for Tanger Outlets, said, “We are excited to add the GiftWise solution to our gift card sales strategy. GiftWise gives us an effective way to expand the visibility of our gift card program, while offering improved convenience for our shoppers.”
"Self-Service Networks is pleased that Tanger Outlets has chosen to deploy the GiftWise kiosk solution,” said Rick Wessels, Exec. V.P., Self-Service Networks. “These all-weather units offer outdoor properties a unique opportunity to improve card sales by adding new selling locations or moving sales out of the management office.”
Hershey Bliss Displays Honor Cancer Survivors
The Hershey Co. recently offered special edition Hershey’s Bliss® Chocolate featuring pink ribbon wrappers at mass, grocery and specialty retailers nationwide. Hershey’s honored young breast cancer survivors by featuring five women and their survivor stories on displays at participating retailers. Hershey will donate $300,000 to YSC, raising awareness for breast cancer.
GNC Promotes ‘Ride Across America’ To Raise Money For MS
GNC recently sponsored Phil Keoghan’s ‘Ride Across America’ to help raise money for the National Multiple Sclerosis Society. By leveraging its domestic store base of some 3,800 locations, GNC was able to bring the MS story to health-conscious consumers around the country.
Keoghan, host of the “The Amazing Race” on CBS, volunteered his time and energy in riding his bike 100 miles a day on a 3,500-mile journey across America. Tom Dowd, Exec. V.P., Stores, for GNC, said, “I am impressed with the commitment of GNC customers to put their hard-earned money on the line to support the National MS Society. We're also delighted with the number of people who were inspired to start exercising after following Phil and hearing about his cross-country ride through GNC's communications.”
P.O.S. materials were used in GNC stores to support the effort.
UltraLast Rechargeable Batteries Introduced
New UltraLast Green™ rechargeable batteries include Everyday Rechargeables™, batteries designed for use in household items, and High-Power Rechargeables™, batteries for high-power consumption devices. Mark Dockser, Sr. V.P., UltraLast Batteries, said, “Consumers now have a greener alternative to throw-away batteries.” Displays for the new line reinforce its environmental benefits.
BULBRITE Promotes Energy Efficient Light Bulbs
BULBRITE recently partnered with ENERGY STAR® and the NYSERDA (New York State Energy Research and Development Association) program to promote energy efficient products throughout the state of New York.
BULBRITE offered ENERGY STAR®-approved compact fluorescents to its distributors throughout New York at deeply discounted prices. With each order, educational pamphlets, as well as counter mats (made from recycled materials), were included, promoting the many benefits of energy saving light bulbs. By offering discounted prices, as well as providing educational material, BULBRITE distributors are promoting energy efficiency while passing along the savings to the consumers.
Through this promotion, BULBRITE distributed 35,000 ENERGY STAR®-approved compact fluorescents and saved 20 million kilowatt hours over the life of the bulbs.
Chaotic Beverage Launches Based On Trading Card Game
4Kids Entertainment and U & Me Marketing have launched a new beverage based on Chaotic, the #1 trading card game in Canada, and the animated TV series.
Each can will have a specially designed tab that when removed, will reveal a code which can be uploaded on www.ChaoticGame.com. The beverage will be offered as individual purchase items or as a four-pack, which will include a booster pack of Chaotic trading cards.
Coca-Cola Runs ‘Ingles sin Barreras’ Promo
Coca-Cola is rolling out new marketing programs to help Hispanics fulfill their dream of learning English. Reinaldo Padua, Assistant V.P., Hispanic Marketing, Coca-Cola, said, “With this new marketing and promotional programs, we are inviting Hispanic consumers to open a Coke and open happiness.”
Coca-Cola is creating an exclusive partnership with Lexicon Marketing, the marketer of Inglés sin Barreras, the bestselling video-based English learning program in the U.S. Coca-Cola will feature in-store promotions that provide consumers with opportunities to obtain English learning premiums such as bilingual English-Spanish mini-dictionaries and a special DVD lesson from the Inglés sin Barreras collection. The program will be rolled out to more than 11,000 convenience and grocery stores in Hispanic areas across the country.
Maria Sharapova Debuts Signature Collection By Cole Haan In NYC
Tennis star Maria Sharapova recently unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City.
Sharapova's on-the-go, international lifestyle inspired this chic collection and she infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.
UK’s Radley London Opens Flagship U.S. Store
Radley London, the UK’s leading handbag and accessories brand, has opened a flagship store in Long Island, NY's Roosevelt Field Mall. This is also the first time that Radley London's entire collection will be available for purchase in the U.S.
Radley London has garnered the attention of the U.S. market for the past two years for their creation of bags, small leather goods and umbrellas, all bursting with color, quality and unmatched attention to detail and for their commitment to eccentric Englishness at Lord & Taylor and Bloomingdales.
The opening of their Roosevelt Field location will allow stateside shoppers to mingle with Radley London's British style in a space specifically created to showcase the label. Those who shopped at Radley London within the first 60 days were entered to win a trip for two to London.
Cargill & Kraft’s A.1. Steak Sauce Run Joint Promotion
Cargill’s ground beef products recently partnered with Kraft Foods’ A.1. Steak Sauce. Elizabeth Gutschenritter, Cargill Brand Manager, said, “Cargill’s promotional partnership opportunities help place brands such as A.1. Steak Sauce in one of the most coveted, high-traffic retail grocery positions available, the fresh meat case.”
Christie Crouch, Brand Manager, Kraft Foods, said, "The promotion is a win-win for both Kraft Foods and Cargill, and the supporting resources give retailers useful tools for enhancing the value proposition for shoppers.”
A coupon on ground beef packages offered $1 off A.1. Steak Sauce with purchase of the ground beef. The promotion also included recipe cards with mouthwatering burger creations - each including A.1. Steak Sauce - displayed at the ground beef case.
The promotion was supported with T-stand posters, 90-degree signs, as well as A.1. product displays located in the meat department.
Conroy Foods Displays Beano’s Submarine Dressing
This free standing standing custom shelving unit was designed especially for Conroy Foods to promote Conroy’s Beano’s Original Submarine Dressing. The display is placed primarily in grocery stores and specialty food stores. The unit is manufactured from 5/8" engineered wood. The giant replica of the distinctive Beano’s Submarine Dressing bottle on the side panels of the display attracts attention and provides great product visibility.
The display was created for Conroy Foods by Avante Display, Inc., (www.avantekiosks.com), a Okanagan Falls, British Columbia-based p.o.p. display firm.
Freson Market Opens Old-World Inspired Prototype Store
Freson Market Ltd., a Canadian supermarket chain, has opened an old-world inspired prototype store, designed by CBX, a New York City-based retail design agency. Joseph Bona, president of CBX’s retail division, said, “Our objective was to capitalize on Freson’s heritage by making sure customers could sense the family’s presence in their local store,” he said.
The design achieved that goal in several ways. First, the revamped logo has an added tagline, which reads: “Serving the community proudly since 1955. Freson’s signature burgundy color is complemented in the produce department by warm woods found in loose tables and barrel-style fixtures and in an open ceiling truss system. Department signage applied to soffits and walls is designed to recall earlier times with a hand-painted, gold-leaf embellished look. Other solid-looking materials such as the brick used in the deli department further suggest personalized permanence.
Publix’s Natural & Organic Shelf Tags Make Shopping Easier
Publix has introduced a unique shelf tag program to highlight natural, organic and earth-friendly products. The tags are tan-colored and some feature an information icon making product selection easier.
The three shelf tags include: Organic - An information icon located at the bottom right-hand corner of the tag denotes “USDA Organic,” which means the item contains 95 - 100% organic ingredients. Made with Organic Ingredients - An information icon denotes “Made with Organic Ingredients,” which means the item is made with 70-94% organic ingredients. Natural or earth-friendly - The tag is meant to inform customers the item is minimally processed, contains no artificial colors, flavors, or preservatives, or the item is produced in a way that minimizes any negative impact on the environment. “The tan shelf tags allow customers to easily identify natural or organic products, rather than having to look at the details of the product label itself,” said Maria Brous, Publix.
Barbara Creations Displays eco shades Eyewear
Barbara Creations has introduced the first popular-priced, non-prescription reading glasses and sunglasses with natural bamboo and spring hinge temples.
BCI developed these comprehensive ECOspex and ECOshades unisex eyewear lines anticipating further acceleration in consumer demand for sustainable materials used in full-featured, fashion-forward products at affordable prices.
Dioptics Launches Haven Fits Over Sunwear™
Dioptics Medical Products, is launching Haven Fits Over Sunwear™ featuring premium polarized sunglasses and ClipOns designed to be worn over prescription glasses to provide superior protection against the harmful effects of UVA and UVB rays. Haven Sunglasses feature lightweight frames and BendToFit™ temples to ensure a comfortable fit with prescription eyewear. Haven ClipOns are constructed from premium materials to improve functionality and provide a seamless fit with all types of prescription frames. Both Haven Sunglasses and ClipOns feature Advanced TX7 Lens Technology making them the most advanced lenses in the Fits Over™ sunwear market.
“The new line of Fits Over™ Sunglasses and ClipOns offers superior optical grade polarized Advanced UV Protection™ for prescription eyeglass wearers at an unbeatable value,” said Jennifer Slosar, Director of Product Marketing.
Pizza Hut Debuts Brand New Look
Pizza Hut has unveiled a more contemporary look and improved customer experience with the opening of newly designed restaurants in Jacksonville, FL.
“With the introduction of Tuscani Pastas last year and the expansion of our WingStreet wing concept, there’s a lot more than just pizza at Pizza Hut,” said Pat Murtha, Chief Operating Officer of Pizza Hut. “The contemporary new look of our restaurant reflects our expanding menu, while keeping our overall restaurant feel fresh and contemporary.”
Pizza Patrón Rolls Out New Interior Design
Pizza Patrón has pioneered a new interior design approach for the Latino-influenced pizza chain, which dramatically transforms the existing atmosphere into a warm and inviting food showcase while at the same time creating optimal efficiencies.
Highlights of the new décor include: A photo-based, dimensional menu board system; A reduced lobby footprint to amplify perception of traffic; A custom fabricated community message board to display local activities; A lowered countertop at POS for improved customer interaction; A heated merchandising display case at POS for sights and smells that stimulate the appetite; Expanded kitchen visibility to inspire customer confidence; Pizza cabinet exterior utilized for additional POS marketing; and Strategically positioned track lighting for added warmth.
Andrew Gamm, Director of Brand Development for Pizza Patrón, said, “Our new retail environment improves the store ambiance dramatically and makes for a more enjoyable and memorable guest experience.” Store graphics suggest tempting add-on items with purchases. Freshly baked BreadStix™, QuesoStix™ and Churros are always on display at the front counter.
Baby Genius Launches New In-store Displays
Pacific Entertainment, which has built Baby Genius into a world-renowned brand of musical edu-tainment for infants and toddlers, is poised to expand on its leadership position in the pre-school marketplace with a new merchandising and marketing campaign.
At the foundation of the campaign is a new line of 24 individual Baby Genius early learning and development toys from toy manufacturer, Battat Inc., which have launched at Walmart stores nationwide.
Rosetta Stone Products Displays At Office Depot
Rosetta Stone is displaying its language learning solutions at Office Depot locations nationwide. As part of the agreement, Office Depot will have in-store retail exclusivity in the Office Supply Superstore channel.
The Rosetta Stone method is interactive and immersive, teaching communication skills the same way a person’s first language is learned - connecting the language with its meaning, in real life scenarios.
“We are seeing more people looking to take up another language to boost their resume and hiring potential, and Rosetta Stone is a perfect tool for doing just that,” said John Lostroscio, V.P. Merchandising for Office Depot.
“We’re excited to expand and diversify our retail presence with Office Depot,” said Eric Eichmann, COO, Rosetta Stone. “This strategic relationship will allow us to reach the small to mid-size business segment, as well as job hunting consumers.”
Buffalo Wild Wings Runs Promo With Coca-Cola
Buffalo Wild Wings and Coca-Cola recently ran a cross promotion featuring a football challenge that offered a chance to win a trip to a game in Florida and meet and greet players on the field. Large posters were printed full color on glossy stock, and easel cards were mounted and die cut and placed in restaurants to increase awareness of the promotion. These printed pieces were placed in kits and shipped to over 600 locations around the country. The promotion was run by Premiere Global Sports NY. The P.O.P. pieces were created by Proprint Services Inc., of Toronto, Canada.
Pyramid Runs Slickrock ‘Mountain Bike’ Promotion
Pyramid Breweries recently conducted a sweepstakes offering adventure-seekers the chance to win an all-expenses paid trip to Moab, UT, a GT mountain bike, and additional performance gear.
The Pyramid “Win a Slickrock Mountain Bike Expedition” followed the recent roll-out of the brand's new packaging that celebrates the energy and activity in the communities where Pyramid brews, lives and plays everyday.
Consumers could log onto www.PyramidBrew.com/Slickrock for their chance to win a trip for four on a "Best of Moab" guided tour provided by Rim Mountain Bike Tours.
The grand prize package included a trip for winner and three friends to Moab including airfare, lodging and meals, a 2009 GT Marathon Carbon Pro mountain bike, a custom Pyramid Camelbak hydration system, and a custom Pyramid Haywire Hefeweizen bike jersey to outfit the winner on their biking adventure.
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