Sephora Employs Kiosks To Interact With Customers
Sephora has rolled-out 100 consumer-activated kiosks, produced by Radiant Systems, Inc. Future plans call for the continued roll-out of the kiosks to more than 100 stores in the U.S. and Japan over the next two years.
Radiant’s kiosks help customers easily peruse over 1,600 items from Sephora’s collection of high-end cosmetic products. Once a product is suggested, Sephora customers are provided with a fact sheet they can print out.
“Radiant Systems’ kiosk solution extends our ability to interact with our customers in a non-threatening way,” said Sharon Zuckerman, Sephora’s Well Being Buyer. “When customers are looking for skin treatments or the latest product news, the consumer-activated kiosk is our technical tool of choice to provide a product solution that is right for them.” Zuckerman feels that Sephora is changing the landscape of retail cosmetics by taking products out of glass cases and situating them for easy access on shelves.
DigKiosk Debuts
DigMedia, San Diego, CA, has unveiled DigKiosk, a free-standing interactive retail music gateway that allows consumers to sample promotional music, purchase music in MP3 and CD format, transfer MP3s to their portable MP3 players, access dLocker (a branded virtual storage by DigMedia) and forward songs to their friends.
“DigKiosk will offer retail consumers new methods for high-speed downloading of digital music,” said Pedro Vargas, Chairman of DigMedia. “The presence of these self-service kiosks in retail outlets and shopping malls will make them a universally popular platform, as well as an economic vehicle to increase traffic and revenues.”
To utilize DigKiosk, consumers employ a finger touch selection system that displays, samples and downloads a wide selection of Web-based music. A docking station offers high-speed transfer of music to a portable MP3 player.
Hard Candy Cosmetics Featured In Floor Stand
This Hard Candy floor stand display was designed to merchandise and test the complete Hard Candy line of cosmetics in a free-standing environment.
The system is constructed out of acrylic and anodized aluminum. The unit holds the individual tester displays in an organized fashion.
This system was designed and created by The Royal Promotion Group, a New York City-based point-of-purchase. display firm.
Revlon End-Cap Display Debuts Skin Lights
Revlon is using this end-cap display in the cosmetic department of Target stores to promote the introduction of Skin Lights.
Target needed to have a unit 60” tall by 30” wide by 12” deep as an end-cap to organize the new brand of products so consumers can easily make purchasing decisions. The unit splits into Skinlights and Vitamin C. The display contains impactful graphics, printed shelves and has two areas for brochures that provide consumer information. The unit met Target’s specifications and the product is selling nicely.
The end-cap floor display was created for Revlon by Advertising Display Company, Lyndhurst, NJ.
Spalding And NBA Launch ‘Infusion’ Basketball
Spalding and the NBA have introduced a revolutionary new basketball, the Spalding NBA Infusion basketball, which is never under-inflated. Spalding’s exclusive Micro Pump incorporated into the basketball allows the player to add air to the ball anytime, anywhere. According to consumer research, the number one consumer complaint about basketballs is the deflation that occurs over time. Recognizing this problem, Spalding spent the past 20 months developing a basketball that is always ready to play.
The Spalding NBA Infusion basketball will be supported with a multi-million dollar marketing campaign including floor displays, shelf displays, and a shelf demonstration display.
Lego Soccer Kiosk Featured At Toys ’R’ Us
Lego Systems developed this soccer pallet display as a tie-in to the Lego/MLS Soccer Experience Truck Tour that was traveling across the country to different Toys `R’ U.S. locations.
To heighten awareness of this event and to stimulate sales, the graphics list tour dates and locations and also encourage the consumer to purchase more Lego product in order to build their own “Super Stadium.” An interactive game is accessible at “kid” level that activates a sound chip when a goal is scored drawing more attention to the display.
Integration of an interactive element that is easily accessed by kids and high quality graphics makes this display different from the typical pallet display.
The Lego Soccer Kiosk was produced by Triangle Display Group of Philadelphia, PA.
Trinchero Debuts Super-Premium Wine Brand
Trinchero Family Estates, the Napa Valley wine company that owns the Sutter Home, Trinchero, and Montevina wineries, is introducing a new entry in the fast-growing super-premium category. The new brand, called Trinity Oaks, will feature Chardonnay, Cabernet Sauvignon, Merlot and Zinfandel.
The Trinity Oaks launch will be supported by print, and outdoor advertising, point-of-sale, and special events marketing to reach people attending concerts, art fairs and street festivals.
Evian Is Featuring New Nomad Rack
Dannon Water of North America recently turned to Display Technologies, College Point, NY, to develop a unique merchandising tool for its promotional line of Nomad bottles of Evian Water.
The Evian Nomad Rack features a curved profile that resembles the contour and colors of the new Nomad promotional bottle. The wire rack is white powder coated with peg hooks to hang the bottles. A colorful cardboard header that resembles the color and shape of the unique blue bottle top attaches to the top of the floorstand.
The wire rack has an impressive pack-out of 64 24-ounce Evian bottles. It also accommodates .75 liter bottles.
The versatile Evian Nomad Wire Rack is available for distribution to a broad range of retailers, including supermarkets, convenience stores, health spas and gyms.
Energy Star Clean Up Sweepstakes Launched
Consumers can enter to win an Energy Star qualified clothes washer during the Energy Star Clean Up Sweepstakes at any Fred Meyer store in the Northwest.
“Every participating Fred Meyer store will give away one Energy Star-qualified clothes washer, meaning 110 consumers will walk away with a top-of-the-line, resource-efficient machine from Equator, Fisher & Paykel, Frigidaire, or Whirlpool, which have donated the prizes,” said Margie Gardner, Executive Director for the Northwest Energy Efficiency Alliance.
Entry forms are available at the Energy Star Clean Up Sweepstakes display in the grocery section of the stores.
Whirlpool Display Helps Consumers ‘Just Imagine’
Inglis Limited, manufacturers of the Whirlpool brand, wanted to differentiate its product and focus consumer attention on the features and benefits.
Inglis commissioned Creative Displayworks Corporation of Ontario, Canada, to design and produce an enclosure for its Catalyst washer and Senseon dryer.
A 59”W x 33”D x 6”H wooden enclosure at the base of the units backed by a 75”H x 55”W metal framework, provided substantial signage capacity, visible from both sides, with significant emphasis on the Whirlpool logo, which encourages consumers to “Just Imagine” the products in their home. Units were shipped with signage mounted to the metal framework and the base knocked-down for easy on-site assembly.
Learning Company CD-ROM Software Display
This spinner display was designed to be a free standing unit in Staples stores, created for The Learning Company, a marketer of CD-ROM Software products.
The unit was manufactured from both wire and metal and then powder coated. Inserts and header cards were four-color styrene.
The display was created for The Learning Company by CDA Industries Inc., an Ontario, CAN-based p.o.p. display firm.
Office Depot Features Stamp & Sign Display
Office Depot is using this rotating display to showcase its custom stamps and engraved or raised letter signs.
The display has an interesting header shaped like a stamp, which catches the customers’ attention from a distance. Removable panels can be changed periodically to add new products. The display is constructed from vacuum-formed and fabricated plastic.
The Office Depot Stamp and Sign Display was produced by R/P Creative Sales, Inc., a Burbank, CA-based p.o.p. display firm.
Budweiser Debuts Bud One Motion Sign
Budweiser is using this Bud One Blimp to help link brand awareness to the blimp seen at major sporting events. With hovering motion and blinking LED’s, the replica simulates the real-life blimp.
The vacuum formed pre-screened blimp replica is made using vacuum formed metallized bright silver, silk screened logo decal, LED’s, battery pack and a 120 volt motion motor.
The motion sign replica is an attention-grabbing way to link to the Bud One blimp, indoors and outdoors, on-premise and off.
The Budweiser Bud One Motion Sign was produced by Everbrite, Greenfield, WI.
Moet & Chandon Showcased In Acrylic Case Fixture
Schiefflin & Somerset has introduced this Acrylic Case Fixture to highlight and showcase its Moet & Chandon product. The fixture has been well received by retailers who have embraced the sleek, elegant design.
The fixture is manufactured in clear acrylic, powder coated steel, and a wood and brushed aluminum base. It has a slide up back panel on the top section to display bottles, and a lock on the door to prevent pilfering.
The display was produced for Schiefflin & Somerset by Art Merchandising, Inc., a New York City-based point-of-purchase display firm.
Mudd Watch Displays Echo Watch Style
Mudd Jeans recently introduced a new line of colorful, funky Mudd Watches, and licensed Fada Industries to market and sell them. Fada turned to Packaging Concepts of Lincoln, RI, to develop a countertop watch display using ruby and green Exotic Edge Color ACRYLITE GP acrylic sheet from CYRO Industries, Rockaway, NJ.
The displays vary in size depending on store needs, but they all incorporate ruby signs with green raised letters, paired with the Mudd logo and a daisy held by a youthful hand. The laser cut, half-circle shelves alternate between the ruby and green acrylic. Holes are cut into the shelves to accept the watch cuffs holding the time pieces.
The fixtures also include pilfer-proof necklace holders on the side because some of the Mudd time pieces are worn around the neck.
Cameo Girls Display Showcases Lady Vases
Noble, OK-based United Design’s premier collection of Cameo Girls Lady Vases are being introduced to the gift and collectible markets. Cameo Girls Lady Vases feature fascinating women represented through two centuries of America’s history. Hairstyles, costumes, makeup and accessories are all faithfully recreated.
The Cameo Girls display holds one each of all twenty-six designs. The mirrored surface and center column creates colorful reflections that will be sure to attract attention.
Each display comes complete with a gold and black two-sided header card.
Wild Turkey Mass Display Establishes Strong Presence
The New York City-based sales promotion agency, Coddington, Chadwick & Meyerson sought a unique display for the Wild Turkey brand.
Acrylic Designs, Inc. of Springfield, VT, created this display, which provides a massive presence for the brand in club stores and large liquor retailers. The display is solidly constructed with a 4x4 wood framework, powder coated metal and wood roof shingles.
Display Highlights Woodford Reserve Distiller’s Select
Brown Forman’s Woodford Reserve Distiller’s Select has launched a promotion tempting consumers to see for themselves the distinctive qualities that have set this premium small batch bourbon apart from the others.
For the On-premise campaign, the unique POS materials reflect the quality and character of the bourbon they represent. From bottle-shaped table cards to handcrafted white oak risers, consumers will be impressed by the interesting brand facts and endorsements from critics across the country. Off-premise materials include a solid oak display that gives consumers a flavor for Labrot & Graham Distillery where Woodford Reserve is made. Three changeable inserts, including a holiday season, copper pot stills, and thoroughbred country images, can be alternated.
7-Eleven & American Express Launch Prepaid Gift Card
7-Eleven, Inc., Dallas, TX, and American Express Company, have introduced a new prepaid Gift Card that can be used to make purchases just about anywhere that American Express Cards are accepted in the U.S.
Sold at 7-Eleven stores, the 7-Eleven Gift Card from American Express is used like an American Express credit or charge card. Because the Gift Card isn’t limited to a specific retail outlet like gift certificates, it offers the recipient a wide list of shopping options.
The Gift Cards can be loaded with any whole dollar value from $25 to $1000 and can be reloaded with additional funds and used as a stored value card for more shopping.
Self-Service Phone Display Placed In Supermarkets
Cricket Communications needed a POP display durable enough to stand up to supermarket traffic, light enough to ship overnight, and attractive to draw customers to the wireless phones it holds.
Harrison-Williams Fixtures of St. Louis, MO, selected Sintra Material, manufactured by Alusuisse Composites, for the display.
Supermarket shoppers select a phone and accessories from the display, pay at the checkout counter, then activate through Cricket Communications. The separately attached 4-color header, printed on 3mm white Sintra Material, reads, “Cricket comfortable wireless.” The sides and back are fabricated from 6mm white Sintra Material, with text that positions the product as, “The around-town phone everyone’s comfortable with.”
Pepsi Launches Dole Line Of Single-Serve Juices
Pepsi-Cola Co. has introduced Dole single-serve juices.
The non-carbonated, caffeine-free, single-serve Dole line includes nine natural fruit flavors. Dole single-serve juices are geared toward a broad range of active consumers looking for a great-tasting, better-for-you refreshment beverage.
Introductory marketing support includes outdoor advertising and in-store merchandising materials inviting consumers to “chug a fruit.”
Miller Runs St. Patrick’s Day Promos
With an on- and off-premise promotion that kicks off this St. Patrick’s Day, Miller Lite and Miller Genuine Draft are making that important retail connection between great times and great-tasting beers.
“This year, St. Patrick’s Day falls on a Saturday, which allows for a full weekend of celebrations, particularly in the on-premise,” said Joe Jones, Brand Promotion Director. “With these promotional materials, retailers can take full advantage of the St. Patrick’s holiday season to drive awareness and create additional sales opportunities.”
On-premise materials include banners, pennants, table tents, satin flags, streamers, wall decorations and danglers featuring a variety of Irish themes. A “hidden message” wristband enables on-premise retailers to feature special promotional giveaways at parties. Off-premise display materials include display cards, case cards and cutouts.
Storck P.O.P. Displays Offer New Peanut Riesen
Storck USA has introduced Peanut Riesen, a long-lasting peanut caramel with peanut pieces covered in milk chocolate. Like Riesen, Peanut Riesen is individually wrapped in bite size pieces and offers consumers a long-lasting flavor. Expanding on the success of Riesen, a chocolate caramel wrapped in semi-sweet chocolate, Peanut Riesen fulfills an existing demand in the confectionary category: peanut caramel and milk chocolate combined.
Storck USA’s promotional support includes television advertising, national FSI’s, retailer sampling programs and 48 count floor and counter P.O.P. displays.
Tesco Supermarkets Creates New Potato Crisps Display
U.K. supermarket retailer Tesco is showing potato crisps to the best advantage in these highly successful display units made of sheet of Eastman Chemical Co.’s Spectar copolyester.
The see-through displays are so popular that 4,000 units have been placed in Tesco stores throughout Britain, and work is underway to extend the units to accommodate larger bags of crisps.
Benchmark Fabrications, Herts, England, used sheet of Spectar copolyester to produce the displays because it’s tough, lends itself to secondary fabrication techniques such as punching and can be cold-formed.
Golden Books & Pillsbury Run ‘Peter Cottontail’ Promo
Golden Books Family Entertainment (GBFE) and Pillsbury are celebrating the 30th anniversary of Peter Cottontail with an in-store campaign. Consumers will have two ways to gain savings on Golden Books and Pillsbury products this Easter.
A coupon featured on an eye-catching Peter Cottaintail-themed GBFE display will enable shoppers to instantly save $1.00 off the purchase of Pillsbury Refrigerated Shape Cookies when they buy any two GBFE Easter book titles. Additionally, a coupon will be inserted within 100,000 GBFE Here Comes Peter Cottontail videos. Consumers will be able to save $1.00 off the purchase of any Golden Book title when they buy two Pillsbury Shape Cookies.
GBFE’s p.o.s. display features a giant Peter Cottontail plush header displayed above an oversized Easter basket. The basket houses all of GBFE Easter titles and Peter Cottontail plush.
School Zone Displays Feature Electronic Workbooks
School Zone Interactive, has published Electronic Workbooks under the On-Track Software brand.
Electronic Workbooks include exercises with easy instructions, instant grading, thousands of variations for repeat play, fun-filled games for “recess,” personalized printouts, progress reports, and certificates. All Electronic Workbooks, mass market priced at $19.99, come packaged with a traditional School Zone pencil-and-paper workbook, and are available for both Windows and Macintosh systems.
Colorful corrugated displays promote On-Track Software at retail.
Clothing Chain Debuts Largest Commercial Hologram
Warehouse, a UK-based retail clothing store chain, recently featured the world’s largest commercial hologram, a 39” x 72” or 6 foot custom image holographic holiday display poster, in its store windows.
The large format hologram, was produced by International Holographic Paper (IHP), based in Chalfont, PA, using its new iSCAN Interferometric Scanning System that produces high speed, large format (30” x 40”) holograms at a fraction of the cost of conventional holography. The entire process was produced in record time, thanks to the new iSCAN system, according to Brian Monaghan, IHP President.
Stride Rite Displays New Munchkin Product Line
Stride Rite Children’s Group, Inc. is introducing the Munchkin footwear line including casual and athletic styles in both infant and toddler size ranges.
All Munchkin styles incorporate a “Match and Go” concept which teaches children to put their shoes on the correct foot. The Munchkin line will be available at value price points, and will be sold in the moderate retail channel including JC Penney, Sears, Mervyn’s, Shoe Carnival and Rack Room.
Jerry Silverman, President, Stride Rite Children’s Group, said, “We are introducing the value-priced Munchkin line to provide consumers who shop in moderate channels the opportunity to benefit from Stride Rite’s expertise in designing children’s footwear. Over time, we expect that the Munchkin brand will become an important part of our children’s footwear business.”
In-store displays, including tabletop and autopole, will be used to promote the new Munchkin footwear line.
General Foods International Coffee Tower
The General Foods International Coffee (GFIC) “Discover The Flavors” Tower was established by Kraft Foods as a new way to bring the brand “experience” into stores.” The Tower system combines breakthrough national advertising creative carrying strong emotional appeal with interactive, consumer promotion elements.
The Tower is constructed of injection molded Three Sided trays that revolve on a steel tubular column set into an injection molded base. The display also contains corrugated vertical side panels and a corrugated crown header that are both finished with 4/color litho mounted to the corrugated and die cut to final size. The 30-case Tower features GFIC’s four most popular flavors and also holds full-color GFIC product brochures and a new richer, creamier recipe to deliver added value.
The GFIC “Discover The Flavors” Tower was produced by New Dimensions Research Corporation, Melville, NY.
Slim Jim & MTV To Grant Spring Break Fantasy
Slim Jim has partnered with MTV to conduct a Spring Break Sweepstakes offering a chance to win a VIP trip for two to MTV Spring Break 2001 including hotel accommodations, round-trip airfare and an MTV Goody Bag. In addition, 500 instant winners will receive Slim Jim “Eat-Me!” T-shirts.
Slim Jim point-of-sale displays encourage consumers to enter the Spring Break Sweepstakes.
“Slim Jim, MTV, the sun, the sand, miles of fresh flesh..what could be better?” said Shannon Wright, Brand Manager for Slim Jim, a product of GoodMark Foods, Inc., Raleigh, NC.
Simmons Features Beautyrest Interactive Demo Stand
Simmons Company needed an upscale contemporary demo stand with an interactive unit that would highlight product not the display. The display needed to hold various demo units, include a prerecorded message and show material samples.
ACS Marketing Inc., Milwaukee, WI, developed an eye-catching contemporary display containing a push-button activated voice chip module explaining the product’s benefits directly to the consumer. The sturdy unit is constructed of 2” bent tubing, metal and acrylic. Product literature is housed in slots above a graphic panel which explains more about the product line. The box spring and mattress demos sit on the clear shelves and appear to levitate in space, drawing the customer to the display. There are five compartments containing the actual materials used in the Beautyrest mattress with a transparent screened description panel. This contemporary unit met with immediate success.
Chapstick Gravity Feed Display Boosts Impulse Sales
Whitehall-Robins is using this gravity feed display at WalMart stores to promote sales of its Chapsticks.
The gravity feed display trays are refillable and reusable. The display helps act as an advertising medium through the use of large, colorful and impactful graphics. The gravity feed design creates a much bigger billboard area for graphics creating a better overall look and appeal.
The Gravity Feed display helped increase sales of Chapstick significantly over one year ago at WalMart stores. It was created by Oxford Innovations, Division of Tim-Bar Corporation, New Oxford, PA.
‘Miss Congeniality’ Release Supported By P.O.P.
Warner Home Video is inviting consumers to pick up a copy of “Miss Congeniality” when it arrives for sellthrough in time for Mother’s Day. “With increased Mother’s Day and end of school year store traffic, the demand for female-targeted, $100 million plus box-office sellthrough titles peaks in early May,” said Mike Saksa, WHV V.P., Marketing.
The Miss Congeniality VHS and DVD release will be supported by a multi-million campaign. Dedicated VHS and DVD merchandisers in 24-, 36- 48- and 60-unit configurations are available for in-store support. Additionally, there will be mixed VHS/DVD merchandisers in 51-, 60- and 90-unit configurations.
‘Lyle, The Kindly Viking’ Videos & DVDs Displayed
“Lyle, The Kindly Viking,” is the new, fully-animated, direct-to-video release from VeggieTales creator Big Idea Productions.
Lyle, the Kindly Viking will be supported by a comprehensive marketing campaign including television and print advertising, as well as a special Chick-fil-A meal promotion of 650,000 free Kid’s Meals coupons (with purchase) inserted in specially marked videos and 1.6 million ‘Lyle, the Kindly Viking’ bag stuffers in Chick-fil-A Kid’s Meals.
Retailer support includes VHS merchandisers available in 12-, 18-, and 24-unit counter displays and 18-, 24-, 36- floor displays.
Mixed configurations for VHS and DVD will be available in 24- and 36-unit floor displays.
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