Reebok Opens Rbk Concept Store In Philadelphia
Staying true to the roots of the Sounds & Rhythm of Sport brand campaign, Reebok continues to fuse music, sports and entertainment in its first-of-a-kind concept store, titled Rbk, located in downtown Philadelphia.
Rbk, also the name of Reebok’s street-inspired, cutting-edge footwear and apparel collections, will feature culturally-relevant product that truly represents a mix of urban fashion, athletic artistry and hip-hop attitude.
This retail environment includes a lounge area and VIP room with DJs spinning hot beats every Friday and Saturday creating an atmosphere where music, sports and fashion merge to give the consumer the ultimate entertainment experience.
“For the first time ever, a store has been created to offer a culturally-connected experience,” said Larry Gore, Reebok’s Sr. V.P. of Global Retail. “Our premier Rbk store will be an exciting destination for consumers to relax, listen to music and hang out while doing some shopping at one of the coolest spots in town.”
Realizing that much of today’s fashion is inspired by entertainment and music icons as well as professional athletes’ original style, Reebok’s new Rbk store brings an innovative style to Philly's prominent South Street area.
Philadelphia 76ers star Allen Iverson will have his signature I3 collection significantly featured in the first “Rbk" stand-alone retail store.
WHV Displays Offer ‘Harry Potter’ On DVD And VHS
Warner Home Video is releasing “Harry Potter and the Chamber of Secrets” on an extra features-loaded double disc DVD and on VHS, backed by a massive advertising, merchandising and promotional campaign.
“The home video release of “Harry Potter and the Chamber of Secrets” extends the movie experience with more exciting DVD features than ever before,” said Mike Saksa, WHV head of U.S. Marketing. “The theatrical box-office performance and our consumer research confirms the continued strength of this most popular franchise across all key video purchasing demographics.”
The Harry Potter and the Chamber of Secrets two-disc DVD will include 19 additional/extended scenes featuring more Dobby mischief, more flying car adventure, and a frightening encounter with the Malfoys in Borgin and Burkes. The One VoiceDVD technology will allow users to navigate through the DVD-ROM features and access set top features using only their voices, giving kids the illusion of a magical experience interacting with the DVD.
Dynamic merchandising materials are available to retailers in a variety of sizes and configurations and feature exciting Harry Potter and the Chamber of Secrets images of magical scenes and favorite characters.
New Mazda Dealership Enhances Car Buying Experience
Mazda North America, has opened Bountiful Mazda, in Bountiful, Utah, one of the largest Mazda dealers in the country, with a philosophy focused on delivering unique buying experiences for car shoppers through technology, environment and the Mazda Test Drive.
The new dealership features a bright, colorful high-tech look.
“The blueprint for our new retail experience blends modern day advances such as wireless technology and computer kiosks with a sleek architecture and customer-centric design elements to create a car-buying experience like no other,” said Charlie Hughes, President and CEO. “This concept injects our Zoom-Zoom philosophy into our dealer network, and customers will find that purchasing Mazda products mirrors the excitement of driving Mazda products.”
Another key to Mazda’s retail philosophy is found in the use of technology and Internet kiosks. Today, the vast majority of auto shoppers rely on the Internet to gather objective and reliable vehicle information.
Consequently, this process brings an interactive component into the dealership, closing the gap between online information and the Mazda dealership and creating a “site-to-store” experience.
Kenneth Cole Testers Launch Fragrances
These Kenneth Cole tester displays were designed to glorify the designers new men’s and women’s fragrance lines.
Each display is finished with the color and texture of the products’ packaging to reinforce the brand’s image. The displays are fabricated in metal.
These displays were designed and manufactured for Kenneth Cole by The Royal Promotion Group, a New York City based point-of-purchase display firm.
Revlon Display Launches Artificial Nails
Revlon has launched a line of Artificial Nails based on exclusive Revlon technology, which offers easy, quick fashionable artificial nails. Revlon’s three easy-to-use acrylic kits feature the latest salon innovations for flawless results at home.
This Revlon Artificial Nails display is offering the kits which can provide multiple salon looks - in less time than it takes to get to a salon.
The kits are all-inclusive to accomplish a finished set of nails in 30 minutes. Included are natural tips, French tips and clear tips.
Pepsi Profit Pod Holds The Brand Family
This display allows for incremental placement of Pepsi, secondary brands and new product launches in a limited footprint of only 36" in diameter; this at a relatively low cost per unit, gaining valuable off-shelf placements for Pepsi, Slice, Mountain Dew, Brisk and Mug products.
The display offers interchangeable graphics features, which means longer term placements in the field. It offers easy access to the product with instantaneous product awareness since Pepsi’s colorful brand packaging drives awareness and stimulates impulse purchases.
Pepsi’s Chris Demarco said: “This display concept has been so successful that plans are in the works to use it as a promotional anchor for several upcoming promotions in 2003.”
This Pepsi Profit Pod was created by New Dimensions Research Corp., a Melville, NY-based p.o.p. display firm.
Early Times Runs “Tool Times” Promotion
Early Times celebrates the efforts of handymen and handywomen with its off-premise promotion entitled “Tool Times.”
The promotion features attention-getting posters and double-sided case cards showing the 1.75 Liter Early Times bottle, dressed to take on any handy project.
In addition, where available, the 750 ml and 1.75 Liter bottles will feature an on-pack of a measuring tape with a built-in leveler.
Also, an Early Times rolling tool chest will be available to consumers at participating locations.
Artisan Displays “Jona, A VeggieTale”
Artisan’s Family Home Entertainment, and Big Idea Productions have announced an integrated marketing program supporting the release of “Jonah, A VeggieTale” on DVD and VHS. The campaign features cross promotional partnerships with Applebee’s, Auntie Anne’s, Chuck E Cheese, Curad Bandages, Langer’s Juice, Sea World and Super Salad.
Applebee’s restaurants will feature the video on four million Jonah-themed activity booklets and plastic cups. Auntie Anne’s will offer a specially-created Jonah character for a nominal fee with the purchase of two soft pretzels and a drink. Chuck E. Cheese’s will highlight Jonah - through an in-restaurant promotional campaign.
FHE and Big Idea Pictures have created custom p.o.p. displays, including 18, 24, 30, 48 and 72-count pre-packs to support Jonah. Special static clings and mini-posters have also been created.
Sterling Promotions
Warner Displays Scooby-Doo Vampire Title
Warner Home Video has announced several ‘Scoob-tacular’ promotions supporting the release of “Scooby-Doo and the Legend of the Vampire on DVD and VHS.
A $5.00 mail-in rebate will be offered with purchase of “Legend of the Vampire” together with another Scooby-Doo title. Fans can also enter the “Scooby-Doo Rocks With You!” Sweepstakes where the winner will star in a music video that will be feature d in an upcoming Scooby-Doo direct-to-video release.
“Scooby-Doo and the Legend of the Vampire” merchandisers will be available in 24-, 48- and 60-unit VHS configurations, and 36-unit mixed configurations.
“The incredible popularity of Scooby-Doo continues to grow stronger with each generation of fans,” said Ewa Martinoff, WHV V.P, Family Entertainment Marketing.
Motorola V101 Cellular Phone On Display
Rogers/AT&T Wireless required a stand-alone floor display to introduce the new Motorola V101 Cellular phone in national electronic retailers as well as independent cellular outlets.
The display had to stand out against a variety of cellular products available in the store. Due to its small footprint and attractive appearance, most retailers gave this display store front location, thereby creating a lot of consumer interest.
The Motorola V101 Cellular phone display was produced by Artisan Complete, a p.o.p. display firm located in Markham Ontario, Canada.
Maxell Displays DVD Media In Office Supply Stores
Maxell Corp. of America’s recordable media products are now available nationwide through leading office products retailers. A major component of Maxell's DVD efforts in the office supply channel is a strong educational focus, providing consumers with comprehensive information about applications and hardware compatibility for the various recordable DVD formats.
“We’ve gotten a clear message from customers that people want to know more about DVD compatibility,” said Don Patrican, Exec. V.P., Marketing at Maxell. “We are not only committed to supplying the widest range of recordable DVD choices, but to ensuring that consumers can easily select the appropriate media for their needs.”
Maxell is providing p.o.p. signage explaining the features for each DVD format and disc playback compatibility.
Nestle Offers Retailers Mass Island Display
Nestle Puerto Rico developed this display to meet the needs of the grocery retail market in Puerto Rico.
The display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides.
This display can be easily set up and ready for product stocking in less than 10 minutes. The graphics are complementary to the Nestle product line.
The unit is rod coated B-flute corrugated with offset labels for the side panels and header mounted to the corrugated. Plastic channel clips lock the shelves into position.
This display was created for Nestle by Meridian Display & Merchandising, a St. Paul, MN-based p.o.p. display firm.
Triangle Display
Dewars Three Case Rack Gains Display Space
Bacardi U.S.A. is using this display to gain incremental display space throughout the year.
The unit occupies a minimum of floor space. The foot print is no larger than one case. A vertical stack is used to gain product recognition. The pyramid shaped base features the Scotsman logo while lending stability to the unit.
The display’s three trays are designed to fit 750mls; 1 Lts; and 1.75 ml. bottles, giving the retailer flexibility.
The bright red metal structure doesn’t compete with the product and it stands out against the clutter of a liquor store environment. The use of wood panels to carry the logos conveys an upscale look.
This display was created for Bacardi by MBH Presentations, Inc., a Floral Park, NY-based point-of-purchase display firm.
Tuaca Display Rack Gains In-Store Attention
This Tuaca retail display rack is designed to create a strong product presence within a retail setting.
This is accomplished using an oversized cocktail shaker for a back drop. Five eye-catching flashing LED lights are also placed randomly around the logo at the top.
The four shapes in the logo are repeated on the front of each shelf to unify the entire piece.
The rack holds 24 750ml bottles.
This display was created for Tuaca by Palmer Promotional Products, a St. Clair Shores, MI-based p.o.p. display firm.
Display Showcases Root 66 Root Beer
Roadside Beverage, LLC wanted to place its premium, handcrafted Root 66 Root Beer into a featured position in the retail environment. Root 66 Root Beer is fueling its sales based on a growing wave of nostalgia surrounding America's legendary highway-Route 66. The introduction of this 20-case display showcases the roadside attractions of Route 66.
“It’s a new level of commitment with our current distributors and retailers and a key component in our strategic message of Root 66 Root Beer as a nostalgic brand,” said Paul Manning, President of Roadside Beverage. “Distributors have been able to place these highly noticeable displays in stores, giving Root 66 valuable visibility in the aisle. The strategy is to put a mass of products on display, and separate them from the main-line beverage stacks.”
The Root 66 display was produced by Richmond Corrugated Box Company, a p.o.p. display firm located in Richmond, VA.
Snyder’s Of Hanover Displays EatSmart Products
Snyder’s of Hanover is using this display, which provides maximum visibility and allows the consumer to shop from all four sides, to merchandise its EatSmart products.
The use of “earthy” colors, the single-face facade and the use of matte finishes also convey the idea of EatSmart as an organic, natural food product.
The Snyder’s of Hanover logo is used on the header along with the EatSmart brand logo. The EatSmart logo is echoed on each tray front and on the base.
This display was created for Snyder’s of Hanover by Triangle Display Group, A Division of Menasha Packaging Co. LLC, a p.o.p. display firm based in Philadelphia, PA.
Just Born Candies Show Their Stars & Stripes
Just Born Inc., Bethleham, PA, has announced that its Marshmallow Peeps® and Mike and Ike® are coming back again this year after a successful introduction in 2002.
This year there will be three different commemorative Peeps including Patriotic Peeps which will be available in 32-ct, shelf displays and 72.ct floor displays.
Mike and Ike Stripes will include a mix of cherry, blueberry and vanilla cream flavors. This patriotic selection captures the colors and pride of America, as does its bold red, white and blue packaging graphics.
The 8-oz. box will be available in a 72-ct floor display and a 24-ct case.
Old Forester Runs Baseball Promotion
Old Forester is running an off-premise promotion featuring a commemorative baseball case card, poster or shelf talker. Consumers can purchase a personalized Old Forester Louisville Slugger baseball bat or enter the baseball sweepstakes for a chance to win two tickets to a Chicago Cubs baseball game.
Amstel Light To Sponsor Iceland Open
Amstel Light is sponsoring Time4 Media’s annual Iceland Open, the amateur golf tournament scheduled to take place in Reykjavik, Iceland in June.
The Amstel Light Iceland Open takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and includes a 36-hole tournament played on two of Iceland’s finest golf courses.
Dennis Peters, Brand Manager for Amstel Light, said, “The incredible combination of world class golf and the trendy destination of Iceland, not only continues Amstel Light’s longstanding relevance with golf, but it will be seen and remembered by millions of Amstel Light consumers for years to come.”
Amstel Light will offer trips to the Iceland Open through numerous promotions supported with an array of p.o.s. materials.
Pop Tart Merchandiser Holds Heavy Product Load
This Kellogg Pop Tart Mobile Merchandiser was designed to accommodate several hundred units of 8 ct. and 12 ct. Pop Tarts. This display allows the product to be easily shopped from three sides. It was designed to be positioned as an end aisle or free standing unit.
Through the use of steel tube and heavy gage wire, along with precise engineering of support cantilevers, this mobile unit achieved the goal of merchandising this unusually heavy load. Colorful graphics on styrene were utilized on the side and header respectively.
The Pop Tart permanent merchandiser was created for The Kellogg Co. by Kent Design & Manufacturing, a Grand Rapids, MI-based p.o.p. display firm.
General Mills Features Convenience Store Merchandiser
General Mills required a merchandiser to hold its convenience size products for convenience stores.
The modular wire display was created with a blue powdercoat to differentiate the display at retail. The signing of the display was important to create customer-stopping graphics on both side panels. Initial orders of 500 units were shipped in the fall and follow-up orders are currently being placed.
The General Mills convenience store merchandiser was produced by Mobile Merchandisers, Inc. a p.o.p. display firm based in Mount Vernon, Washington.
VIVA! Herbs & Veggies Displayed At Home Depot
Floragem, Inc., Vista, CA, is launching its VIVA! brand at Home Depot stores nationwide.
The VIVA! Herb line will encompass up to 50 varieties divided into six color-coded categories based on the primary uses of each group -- Culinary herbs, Tea herbs, Health and Beauty herbs, Aromatic herbs, Pet herbs and Scented Geranium herbs. Consumers can easily identify the different varieties and their traditional uses by their associated color and whimsical icon.
Regional varieties of herbs are grown to satisfy local tastes. In Florida, VIVA! Herbs will include Cuban Oregano; in New York you’ll find Greek Compact Oregano, and lots of Cilantro and Thai Basil in California. The VIVA! Veggie line will encompass up to 50 varieties of vegetables.
The “look and feel” of the VIVA! brand was created to inspire everyone to become a better gardener.
VIVA! will be distinguishable from other plant goods based on their custom-designed VIVA! point-of-purchase materials and informative easy-to-read tags.
Ricoh Launches Reseller Display Program
Ricoh Corporation, a leading supplier of office automation systems and products, wanted a comprehensive display program for its U.S. distributor's showrooms.
A series of display products was developed, each with a different message and function, yet each with the same theme and upscale image for the Ricoh brand. Five unique “edge-lit” pieces were developed for Ricoh’s program, including a changing color RGB “edge-lit,” an “edge-lit” featuring a built-in LED programmable message area, a display featuring an LED clock and other desktop and wall mounted pieces.
Ricoh’s Reseller Display Program was created by Millennium Visual Systems, based in Park Ridge, NJ. Also included in the program was one of Millennium’s TriSide Rotating Prism Displays for Ricoh Showrooms.
Coty Featuring Adidas Adrenaline Display
Coty Adidas launched its new fragrance line, Adrenaline, using this counter display which was part of a Mass Counter System.
The counter units created a high end prestige look at mass retailers. They reinforced brand graphics and were popular with retailers because they were easy to assemble and space efficient.
The units enabled consumers to test the products. The units feature a clear base with silver creating a floating effect while architectural shapes and display curves reinforced the brand imagery.
Coty was pleased with the program because common tools were used to reduce costs as well as produce alternate approaches. The high impact display were produced at a cost comparable to inexpensive vacuum form displays.
This Coty Adidas Adrenaline Display was created by Diam International, a point-of-purchase display firm based in Woodside, NY.
Sephora Features English Ideas Display
This end cap display for English Ideas has made its debut in Sephora’s beauty retail stores.
The end cap promotes customer interaction with two adjustable makeup mirrors, common beauty Q & As and Before & After photography.
Pull out tabs were created of beauty facts with English Ideas beauty products as featured answers. The display meets the tight space constraints presented by Sephora while also providing product testing, product display and product storage.
Pratt Group West, the West Coast arm of Pratt Corp., Indianapolis, IN, created the end cap.
Counter Display Promotes Verizon Service
Celluphone, a national distributor of wireless service is using this counter display to promote the use of Verizon Wireless service and equipment. This interactive display allows customers to see and touch Motorola phones and read about new Verizon Wireless promotional offers.
The display can also be mounted on slatwall.
This display was created for Celluphone by the Pro Design Group/Concept Displays, a p.o.p. display firm based in Gardena, CA.
Interactive Display Launches Garage Door Opener
Wayne-Dalton Corp. needed an interactive, high-impact merchandiser to promote its new idrive garage door opener in Lowe's Home Improvement Warehouse stores. This display was designed to appeal to the growing DIY female audience
The display is 16’ tall and 24’ long. It features a mini garage door and a working model of the new idrive opener. The display walks the consumer through a three-step selection process that includes door model selection, choosing door options and ordering the appropriate Wayne-Dalton opener. A universal garage door accessory area makes it easy to choose accessories that work with all available doors.
SBC Advertising, Columbus, OH, created the graphics for the merchandiser. Display Technologies, College Point, NY, manufactured the displays.
Bud Soccer Motion Display Targets Latinos
Anheuser Busch’s primary marketing objective for this Budweiser Soccer Motion Display is to heighten brand awareness in the Latino community. Another objective is to provide retailers with an eye-catching display that will spur them to provide off-shelf positioning for a four to six week period.
What is particularly innovative about this display is the smooth motion of a soccer player bouncing a ball off his knee. The motion uses a linkage created from the same material as the display itself, eliminating the additional expense of a wire. This achieved significant cost savings. A DC motor with two D cell alkaline batteries provides the motion.
This display was created for Anheuser-Busch by Rapid Displays, a Chicago, IL-headquartered p.o.p. display firm.
adidas Banner Stand Attracts Soccer Fans
adidas is using this banner stand to support its soccer products at the point-of-purchase.
The two-sided, sturdy metal banner stand holds 2’ x 7’ posters. The posters are four-color litho printed on 24 pt. card stock.
The unit requires a minimum of floor space, yet provides strong brand identification with multiple adidas logos. Full color photography of soccer player attracts the attention of soccer enthusiasts.
This banner stand was created for adidas by The AdArt Company, a Los Angeles, CA-headquartered point-of-purchase display firm.
Hiram Walker Rolls Out Fruja Liqueur
Allied Domecq is rolling out Hiram Walker’s latest product extension, Fruja. Fruja Mango, Fruja Raspberry and Fruja Tangerine were developed to meet consumer demand for refreshing cocktails. “We have seen the need for more innovation in the flavored liqueur category; and we are responding by introducing unique products like Fruja to the marketplace,” said Simon Cunningham, Exec. V.P., Marketing, Allied Domecq Spirits.
According to Craig Johnson, Group Brand Director, Innovation, “Bartenders are demanding liqueurs that taste ‘juicy and not candy sweet’ and consumers love the idea of a ‘fresh and fruity drink.’” As tropical fruit flavors drive liqueur category growth, Fruja offers consumers three of the most popular liqueur flavors -- mango, raspberry and tangerine.
The introduction is being supported with these colorful display racks off-premise.
Bud Light Sponsors 3 Doors Down
Bud Light is serving as a presenting sponsor of the 3 Doors Down Tour. Bud Light is supporting its sponsorship of the band with TV and radio ads, as well as point-of-sale display materials and promotional products.
“3 Doors Down has a sound that appeals to contemporary adults, which makes the band a perfect fit for Bud Light,” said Dan McHugh, Director Bud Light Marketing. “Our partnership with the group is another example of how Bud Light utilizes music and entertainment to communicate the quality image of our brand.”
As a presenting sponsor, Bud Light will have concert signage and will conduct club promotions in tour markets.
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