Energizer Featuring New EnergiZone Displays
Energizer has unveiled its new EnergiZone merchandising units, which are intended to help shoppers find the batteries they need to power their high-tech devices.
The display unit houses the complete portfolio of Energizer Performance Brands including Energizer e2 Titanium batteries, Energizer e2 Lithium batteries and Energizer Rechargeable batteries.
For the consumer, the higher cost of these performance products represents higher risk for purchases, so they are looking for help to determine which is the right battery for their need. With the growth of high performance batteries, Energizer felt that the time was right to introduce merchandising that focused on the power needs of high-tech devices.
The unit carries an image of the popular Energizer Bunny, which consumers say attracts them to the display. The listed benefits help guide consumers in their purchase.
The EnergiZone merchandising program also includes a sidekick option. Both the floor display and sidekick provide product mixes that encourage trial among new shoppers or growth with established users. The displays give an additional home to Energizer’s performance batteries.
Early Times Features ‘Tool Times’ Promotion
Brown Forman’s Early Times Old Style Kentucky Whisky celebrates the do-it-yourself attitude of Early Times drinkers across the country in an off-premise promotion entitled “Tool Times.”
The campaign elements remind customers that hard work deserves a fitting reward.
Attention-getting posters and a mass display feature the Early Times bottle and tool girl.
A magnetic stud locator with leveler are attached to the 750 ml and 1.75 Liter bottles.
Heineken And RealNetworks Team For Promotion
Heineken USA and RealNetworks, Inc. have joined forces for a summer promotion to offer digital music fans millions of free songs. Every specially marked 12-pack of Heineken will include a unique code redeemable for 2 free songs from RealNetworks. Heineken will support the promotion with a comprehensive marketing program.
“2004 will be the year digital music takes off and Heineken is proud to work with RealNetworks to deliver the best digital music experience to consumers,” said Steve Davis, Sr. V.P. of Marketing for Heineken.
“Heineken’'s marketing savvy and commitment to the music industry makes them the ideal partner,” said Dan Sheeran, Sr. V.P. Marketing, RealNetworks. “Heineken’s ability to reach millions of consumers and deliver free music is a great way to help celebrate the ten-year anniversary of RealNetworks.”
Clarins Introduces New In-Store Shops
Clarins has created new in-store environments, which completely change the consumer’s perception of this newly updated modern brand.
Additional shops will be rolling out in the next few months.
This shop-in-shop was designed and manufactured for Clarins by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Nivea Transforms Store Aisle Into Salon
This Nivea Beauty Line Special Event Display helps transform a hypermarket aisle into an instant beauty salon.
The unit consists of a modular set of displays including a demo table for make-up with a large, lighted mirror; seats for the customers; a large carpet; a cosmetic counter and four towers filled with the new product lines joined by lighted arches.
These Nivea Beauty Line displays have achieved great success in a number of hypermarkets throughout France, who are increasingly offering this type of service to their customers to compete with hard discounters.
The Nivea Beauty Line Special Event Display was produced by Weillrobert, a point-of-purchase display firm located in Paris, France,.
Cricket Communications P.O.P. Targets Hispanics
Cricket Communications is offering Hispanic consumers a perfect solution for their wireless communication needs; a product that is simple, affordable and allows for total accessibility.
Cricket has enlisted the Hispanic marketing agency, CINCO, to develop a comprehensive marketing effort including in-store p.o.p. materials. Value, affordability, and simplicity are cornerstones of the Cricket brand, and these attributes have been woven through all elements of the marketing campaign, specifically conceived from the Hispanic point of view.
"We wanted a campaign with positioning that was more relevant to Hispanics and that showcased our commitment to growth in this segment of the market," said Sue Swenson, President and COO of Cricket. "Our product offering, along with the Hispanic TV, radio advertising and in-store collateral components that we have put into place, achieve that goal."
Hewlett-Packard Features Interactive PC Display
Hewlett-Packard wanted to create a user-friendly display design that invites the consumer to interact with the Compaq Tablet PC TC1000 in a convenient way.
The display header encourages consumers to “Get Outside The Box.” Side panels list the product's features and benefits. The 33" x 16 ½" x 23" display also contains a literature tray.
The Hewlett-Packard Interactive PC display was produced by Rapid Displays a Chicago, IL-based point-of-purchase display firm.
Bose Features Gift Pack Tower
This unit is the first temporary display utilized by Bose, designed to sell computer speakers and Triport headsets, directly from the display.
The display had to be both upscale in appearance and very durable, due to the substantial weight when fully packed (88 pounds). This is the reason that both Litho-Lam corrugated and PVC were utilized in its construction.
The Mediamate Computer Speakers dispense from two opposite sides of the display, selling from the top down. As they are removed from the display, a litho image and product information is visible on the inside back wall.
The unique combination of elegance and economy successfully allows the Gift Pack display to achieve its objective of retaining profitability in lower-end price point audio items, while still conveying the high-end image of Bose.
This display was created by Menasha Display Group, Philadelphia, PA.
Sterling Promotions
Celluphone Displays Wireless Services
Celluphone, a national distributor of wireless services, is using this high impact floor display.
The display provides a space-efficient, flexible system for retailers to display information about different phone plans near phones and accessories.
This interactive display allows customers to see and touch Motorola Phones and accessories while viewing the latest wireless promotional offers from Verizon.
This permanent display was created for Celluphone by The Pro Design Group, Concept Displays, a p.o.p. display firm based in Gardena, CA.
Brown Brothers Winery Features Dealer Loader Display
Wine Press: Brown Brothers Winery of Australia was looking for a point of purchase piece that could be used as both a dealer loader and case enhancer for their wines in the U.S. marketplace.
This display is unique with a real working wooden wine press with brass fitments and realistic grape vines to enhance their marketing program.
The display has been extremely successful and has resulted in several reorders from both mass and independent wine and cheese distribution channels.
This display was created for Brown Brothers Winery by Sterling Promotion Group, a Purchase, NY-based promotion and display firm.
Old Forester Promotion Celebrates Baseball
Old Forester is conducting an off-premise promotion that celebrates the upcoming baseball season complete with a baseball case card, poster, shelf talker and oversized foam bat. Where available, consumers can purchase an autographed Old Forester baseball by Yogi Berra, Stan Musial, or Gaylord Perry. The baseball comes complete with an acrylic case and certificate of authenticity.
Old Forester Kentucky Straight Bourbon Whisky is produced and marketed by Brown-Forman Corporation.
Triplets Counter Display Features Hair Accessories
Triplets needed an attention getting display to introduce its new line of hair accessories to the mass market.
This counter top display was printed one color black with high-gloss varnish as a companion to a “tower” display, increasing awareness of the product launch.
The Triplets Companion Counter Display was produced by Alpak Manufacturing Corporation, a point-of-purchase display company located in Montgomery, NY.
Triangle Display
Hawaiian Tropic Displays Launch Faces Sunblock
Hawaiian Tropic is supporting the launch of Oil Free Faces Sunblock Lotion with exciting sidekick and counter displays that portray an upscale cosmetic look to the facial consumer.
The new Oil Free Faces Sunblock Lotion, SPF 30 contains vitamins A, C and E and helps reduce the signs of photo-aging. It is oil free, fragrance free and perfect for daily use under make-up. The package portrays an upscale look with an insert mirror in the front of the bottle along with an elegant cosmetic pump.
The counter option features a matte finish vacuum form tray and offers 12 pieces. The sidekick houses the same vacuum form tray and offers both a 12-piece and 24-piece option. The displays incorporate a brochure holder.
The displays were designed and produced by CFB Display Group, located in Orlando, Florida.
Duracell Mobile Display Featured In Home Depot
This mobile display, is being used in Home Depot in out-of-category placements, to drive impulse sales of Duracell batteries.
The display is space efficient. Its mobility allows Home Depot to easily move it within the store to optimal locations.
The colorful unit attracts attention in the store. Graphics on the header and side panels provide detailed product benefit information.
This display was designed and produced by New Dimensions Research, Inc., a Melville, NY-based p.o.p. display firm.
Mercedes-Benz Highlights Color Selection Center
Mercedes-Benz is using this Color Selection Center display in its showrooms to help customers easily view the color options available to them.
The display is finished in metal, acrylic and high gloss painted wood complementing the different paint finishes.
The display conveys a contemporary, upscale image to support the Mercedes brand.
This display was created for Mercedes-Benz by Gorrie Marketing Services, a Mississauga, Ontario-based p.o.p. display firm.
Guinness Display Attracts Attention At Beverage Outlets
This display for Guinness will be visible above cases of Guinness beer at beverage distributors. The graphics are changeable so it may be used for future promotions.
The display was created for Guinness by Dan Lipman & Associates, a Locust Valley, NY-based p.o.p. display firm.
Murphy’s Challenge Promo. Runs At Retail
Murphy’s recently conducted the “Take the Murphy’s Challenge” promotion this St. Patrick’s Day.
Banners and point-of-sale materials included a push to the Web site where beer drinkers could challenge themselves, and their friends to pour the perfect pint. Consumers also had the opportunity to challenge themselves to an interactive limerick game via text messaging on their cell phones. The ten best entries will be featured on www.drinkmurphys.com.
“With the Murphy’s Challenge campaign, it’s not just about increasing volume on one night in the pub or at retail POS but about creating brand loyalty to our stout,” said Donal O’Sullivan, Marketing Manager at Star Brand Imports. “By tapping into consumers’ personal technology we are making Murphy’s part of their leisure activities and daily life.”
Pallet Display Features Licensed NASCAR Items
This pallet display features a wide array of different NASCAR items at one, convenient, central location in the store.
The display holds a great deal of product in a space efficient manner. The unit is 48” wide by 64” high by 25” deep.
Colorful racing graphics help attract customers to the display.
This pallet display was created by Kell Specialty Products, a corrugated display and packaging firm based in Chippewa Falls, WI.
Kane Featuring Half Pallet Display
Kane Kitchen Collections from Kane Industries, Oxnard, CA, is using this half pallet display for smaller stores that can’t utilize its full pallet merchandisers.
The display holds 300 pieces of coordinated hand-painted ceramics, printed textiles, and vinyl goods. The sturdy unit can be restocked over and over while maintaining its appearance.
The display graphics are designed to complement the color schemes of the different kitchen items. The display header provides strong brand visibility.
D. J. Graphics
AOL Places Broadband Kiosks MMN Music Stores
America Online has placed AOL for Broadband kiosks at Music Monitor Network ‘s (MMN’s) independently owned music retailers across the country.
The AOL for Broadband kiosks feature interactive demos and free AOL software. The kiosks let customers learn more about AOL for Broadband including popular features from AOL Music and showcase a selection of original Sessions@AOL videos, which are intimate, in-studio recordings from top artists.
Mark Wymer, VP of Broadband Marketing, AOL, said, “This collaboration represents an exciting new way for us to reach an important audience of consumers. We are able to showcase some of AOL for Broadband’s music offerings to an audience of savvy music fans in an entirely new and interactive environment.”
Fujifilm Unveils Digital Camera Developing Kiosk
Fuji Photo Film U.S.A. has unveiled its Digital Photo Center Express (DPCE), a compact digital camera developing print solution for retailers seeking additional kiosk capacity.
“The DPCE allows consumers to view and order from up to three images at a time, which allows retailers to increase the number of orders received per hour,” said Jens Klok, Sr. Product Manager, Fuji Photo Film. "
The DPCE offers professional prints that can be easily ordered from a unique screen, which offers previews of up to three images at a time.
The countertop kiosk, which measures 9" W by 12" D and 11" H, can be networked into a Frontier digital minilab or Printpix NC-1000 printer.
McKenize Of Vermont Chalkboard Promotes Brand
McKenzie of Vermont commissioned this large chalkboard for hanging behind counters in delis where its specialty meats are served.
Its functionality in enabling deli owners to write menus, specials, etc. helps to assure that it will be prominently displayed at the point-of-purchase. Its wide wood frame and custom printed wood logo oval evoke McKenzie’s country tradition, and the meats and deli sandwiches printed on the board help to connect the McKenzie name with mouth-watering foods in the mind of the consumer. The McKenzie of Vermont Logo Chalkboard was produced by Heritage Sign & Display of Nesquehoning, PA.
SnackMasters Gourmet Jerky On ‘Power Tower’ Display
This “Power Tower” configuration was created for SnackMasters to accommodate the various sizes and flavors offered of their gourmet beef and turkey jerky snacks.
With the Power Tower, a custom display can be created by using the various hook bars available, a double-sided unit with casters to increase exposure and mobility or add a basket for bulk items. This display is also customized with a colorful header sign. The Power Tower display is available from Midway Displays, Inc., a point-of-purchase display firm located in Bedford Park, IL.
Sunkist Offers Pistachios Merchandiser
Sunkist is using this mobile, wood display to merchandise its California Pistachio nuts.
The display is constructed from stained and lacquered pine, which conveys a “farm fresh” look. Brand identification is screen printed on the display.
The display achieves off-shelf visibility, while making it easy for shoppers to select the amount of nuts they want. Acrylic doors insure freshness.
This display was constructed for Sunkist by Ruszel Woodworks, Inc., a Benicia, CA-based point-of-purchase display firm.
ConAgra Foods Introduces Taste-Testing Merchandiser
ConAgra Foods launched its new line of “fresh fried” potato chips in the deli departments of grocery stores using this taste-testing merchandiser.
Colorful, eye-catching graphics, casters to make the display moveable and a taste-testing station were added to make this an innovative display.
Materials used to produce the display include metal tubing, wire, PETG and 4-color litho label mounted to styrene.
Multiple grocery chains across the country introduced this program as a result of its successful initial rollout.
The ConAgra Foods Taste-Testing Merchandiser was designed, produced and distributed by Tempo Creative, Inc., a p.o.p. display company located in Phoenix, AZ.
Elizabeth Arden Features Fragrance Tester
Elizabeth Arden is using this display to help shoppers test its fragrances.
The display can be used to promote a single fragrance, or multiple units can be used to test different fragrances on a revolving base.
A clean simple shape with sweeping curves centers consumer attention on the fragrance product.
The graphic inserts and product tiles allowed the Elizabeth Arden Fragrance Display to be updated at the counter.
This display was created for Elizabeth Arden by Nikles Design Corp., a Baldwin, NY-based p.o.p. display firm.
Stackable Trays Merchandise Claritin In Club Stores
These stackable trays were developed to promote Claritin in the club store environment after this widely prescribed allergy product received approval to be sold over-the-counter (OTC).
The display graphics were developed in conjunction with the package design to insure a synergy between product and display. The litho mounted corrugate trays are designed to stack one on top of the other, which works well in Club Store environments. The Unit is shipped assembled and pre-packed and the product is easily accessible. The graphic presentation provides the consumer with a direct link to the previously available Rx packaging.
Claritin’s Stackable Club Store Trays were produced by Mechtronics, a point-of-purchase display company located in White Plains, NY.
Lego Displays CLIKITS Design Systems
LEGO has introduced CLIKITS, a fashion design system that encourage girls ages 6 and up to click together jewelry, room décor, picture frames and fashion accessories.
The line is being sold in arts and crafts and toy stores. In-store displays for the CLIKITS line feature eye-catching signage.
Joanna Gale, LEGO Brand Manager, said, “Retailers carrying the product are pleased with its performance, girls are going into stores with samples they’ve received looking for more, and we’ve heard from our merchandisers that they’ve been selling though cases while setting up the displays.”
CLIKITS rely on the same push and snap principles that LEGO is known for, giving girls an arts and crafts project that they can wear.
Floor Displays Merchandise Kontos FlatBreads
Kontos Foods, Paterson, NJ, is using this wire floor rack to merchandise its line of Flatbreads in supermarkets, ethnic grocers and specialty foods stores.
Colorful graphics on the display show different serving suggestions for the flatbreads, which can be used as hors d’oeuvres, or for making pizzas, sandwiches or wraps. The display is designed for convenient stocking and customer access.
Kontos markets 23 different varieties of different flatbreads, and this display helps retailers merchandise the different varieties in one location.
Kontos is also offering retailers a counter display for use at deli, bakery and checkout counters.
Reese’s Displays White Chocolate Peanut Butter Cups
Hershey’s Limited has used this floor display as a new launch vehicle introducing the Reese’s White Chocolate Peanut Butter Cup, part of Hershey’s Limited Edition series of products. As a spin-off from the Reese’s Peanut Butter Cup, it was critical that the Reese’s branding remain the key element without losing any of the impact desired for the new line's introduction.
The Reese’s logo and appealing product photography is featured on the display base and header. Graphics punch out of a white background, reinforcing the new White Chocolate variety.
This display was created for Hersey’s Limited by Menasha Display Group, Philadelphia, PA.
Colorful Display Promotes Kiwi
Zespri is using this colorful display to promote its Zespri Gold and Zespri Green kiwifruit.
The colorful display attracts attention in-store and promotes the appetite appeal of Kiwifruit. The header displays how to serve kiwi, “Cut and Scoop.”
The display features two brochure holders to provide information about kiwifruit from New Zealand to American shoppers. The brochure provides serving information and recipes, and also describes the health benefits of Kiwifruit.
This colorful corrugated floor display was created for Zespri by Weber Display & Packaging, a Philadelphia, PA-based point-of-purchase display and packaging firm.
American Crew Modular Pomade Dispenser
American Crew Inc., is using this modular pomade dispenser for several of its salon brands.
Each Gravity Feed Dispenser is injection molded in two parts. A frosted front identifies the product while the colored back designates the brand.
All the dispensers lock together to form multiple configurations allowing flexibility for placement.
These modular pomade dispenser displays, featured in salons around the nation, were created for American Crew by The Display Link, Inc., a Babylon, NY-based point-of-purchase display firm.
Matrix Features Interactive Shelf System
Matrix wanted an interactive merchandising system that organized product and engaged consumers to self-educate in an environment where sales help is not always available.
The system utilized a series of flaps to identify each product segment, and when lifted, describe and show each product with copy that helps them select the right products for their needs. The shelf system has the flexibility to adapt to any shelf configuration and can work with existing Matrix units. It is manufactured from poycarbonate, styrolux and metal.
The Matrix Interactive Shelf System was produced by Diam International a point-of-purchase display firm headquartered in Woodside, NY.
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