HP Places Photo Kiosks In Retail Chains Nationwide
HP has entered the $35 billion retail photo printing market with two offerings-the HP Photosmart Studio and the HP Photosmart Express, to be rolled out to top-tier retail chains nationwide.
The HP Photosmart Studio is the first and only in-store solution to allow people to create albums, calendars, CDs, greeting cards and posters with their digital photos in less than an hour. Simple and quick to use, the process does not require people to select, crop or place photos into templates on each individual page. Instead, hundreds of photos are laid out in minutes using proprietary image management algorithms developed by HP Labs.
The HP Photosmart Express station is the most advanced stand alone, self-service photo kiosk dedicated to producing 4 x 6-inch prints in as fast as five seconds. According to permanence testing, these prints will resist fading for well over 50 years -- two to 10 times as long as typical dye-sublimation-based retail systems.
“We’re leveraging our photo-printing leadership in the home to drive down the cost for retailers and to bring consumers more choice than they’ve ever had in stores,” said Vyomesh Joshi, Executive Vice President, Imaging and Printing Group, HP.
HP is working with retail partners to rollout thousands of HP photo solutions in a wide variety of locations such as mass merchandisers, club stores, supermarkets, drug stores, photo specialty stores, electronics stores, office product stores and less traditional photo service locations.
Illuminated Showcase Globes Feature Hearing Aids
Listen Up, a chain of stores devoted to hearing aid technology, is featuring illuminated globes, showcasing the latest hearing aids.
The globes are illuminated from below with fluorescent light to provide a soft glow. Extruded aluminum floor-to-ceiling poles support the 16" diameter acrylic showcase globes. A screw device on a sliding collar locks the top half of the globe in place and can be released to provide easy access.
The showcase globes were designed by UW Design Group, of Toronto, and produced by DNS Display Industries of Concord, Ontario, Canada.
Cingular Places Kiosks In Gigante USA Supermarkets
As part of its ongoing effort to reach the Latino marketplace, Cingular Wireless has formed a partnership with Gigante USA Supermarkets to feature Cingular Wireless kiosks in Gigante stores across Southern California.
Gigante USA is a Hispanic Supermarket chain owned by the Grupo Gigante Mexico.
“Becoming an integral part of the Latino community means being visible and available in places like Gigante, where many of our customers already shop,” said Mauro Martinez, Director of Diversity for Cingular Wireless.
“Gigante is on a growth curve in Southern California and has aggressive plans for the future,” said Jack Deceliere, CEO for Gigante USA. “By featuring Cingular kiosks in our stores, Gigante is providing our shoppers with easy and convenient access to Cingular products and services.”
Budweiser In-Store Displays Promote SI Swimsuit Issue
Anheuser-Busch’s Budweiser brand is the exclusive promotional partner of Sports Illustrated’s annual Swimsuit Issue. Budweiser is also partnering with SI supermodel Molly Sims for exclusive point-of-sale and promotional materials.
Sims will appear on Budweiser’s co-branded point-of-sale materials, including a stand-up display, table tents, banners and a limited edition poster. Additionally, adult consumers may save $1 on the SI Swimsuit Issue when they purchase a 12-pack of Budweiser.
“SI is excited to combine the power of the world’s most widely-read magazine issue with the world’s most recognized beer brand,” said Jeff Price, Chief Marketing Officer, Sports Illustrated. “This relationship leverages the most important elements of the Swimsuit franchise: advertising in the magazine, retail, event marketing and consumer promotions.”
Tecate Revs It Up For Toyota Grand Prix
Cerveza Tecate is the official beer sponsor of the 32nd Annual Toyota Grand Prix of Long Beach, CA.
“It is important for Tecate to have a presence at the Toyota Grand Prix of Long Beach not only because an increasing number of Hispanics are attending, but also because we have seen a growing appreciation for Tecate among non-Hispanic consumers, as well,” said Jorge Cornejo, Heineken USA. “Tecate is thrilled to participate in this event, which supports our efforts to connect with consumers through various unique promotions.”
Tecate’s sponsorship of the Toyota Grand Prix of Long Beach will be supported by p.o.p. displays that encourage consumers to 'Rev It Up!'
New Rack Display Shows Off Fat Bastard Wines
Smirnoff Vodka has introduced Smirnoff Lime, a new addition to its number one-selling line of flavored vodka.
“Flavored vodkas continue to fuel the growth of the vodka category and Smirnoff leads the pack,” said Mark Breene, Vice President, Smirnoff. “Smirnoff Lime is a natural extension to our flavor line as lime has long been a staple flavor in the creation of cocktails.”
Smirnoff Lime flavored vodka is highly mixable and extremely versatile. It pairs will with a simple mixer like cola or tonic water, yet also is a delicious complement to more complex cocktails like the Smirnoff Lime-Island Iced Tea or the Smirnoff Tall Lime Cosmo.
An array of point-of-purchase materials support the launch including shelf strips, banners and displays.
New Rack Display Shows Off Fat Bastard Wines
Click Wine Group is using this wire display rack to create a presence at retail for its Fat Bastard brand of Sauvignon Blanc and Merlot wines, which are imported to the U.S. from France.
Eye-catching and distinctive, this rack shows off the bottles, attracting attention to the brand and encouraging first time and return purchases.
With a non-traditional approach to wine and wine drinkers, Fat Bastard is displayed as an affordable and approachable brand.
The display rack is specially designed to have a four-case capacity and a sleek profile to fit into limited floor space.
Strong Fat Bastard branding from both sides, reinforces brand name and quality while attractively displaying the wine. When on display, Fat Bastard shows dramatic sales increases, according to the Company.
Sterling Promotions
Hershey Candy Center Holds Core Brands
Hershey needed a display that would promote all its brands, was shoppable on two sides and was mobile. For the 60-90 days that the display was on the floor, it had to hold 258lbs. of product.
The Two Sided Wheel Unit is a mobile, mostly corrugated, ¼ pallet sized display that holds 58 cartons of product. The small footprint (20" X 24") is able to fit in a range of areas from the front of the store (possibly positioned in front of a closed register lane) to the aisle (easily replacing a unit that has sold out virtually anywhere.
The “appetite appeal” graphics feature illustrations of Hershey’s core brands in their wrappers over a background of unwrapped chocolate bars. The two-sided riser acts as a promotional billboard from all directions.
This display was created for Hershey by Menasha Corp., Philadelphia, PA.
Displays Promote ‘Toss On Two Great Tastes’
Sunkist Almond Accents is partnering with Ocean Spray Craisins Sweetened Dried Cranberries. Almond Accents and Ocean Spray Craisins in-store displays will feature co-branded creative centered on the “Toss On Two Great Tastes” theme, along with self-adhesive tear pads offering joint recipe suggestions. As a cross promotion incentive, all Almond Accents will offer shoppers a $1 instant redeemable coupon for Craisins, and all Craisins bags will offer a $1 instant redeemable coupon for Almond Accents.
“Market basket analysis shows that Ocean Spray Craisins has the highest cross-purchase index with Almond Accents, which makes them an ideal promotion partner,” said Michael Galef, V.P., Marketing, Paramount Farms. “Our goal is to encourage active, health-conscious consumers to liven up their salads with an exciting, new flavor combination.”
Crest Whitestrips Renewal Enters Anti-Aging Category
Procter & Gamble is entering the anti-aging arena with the introduction of new Crest Whitestrips Renewal.
As the market leader in the tooth whitening category, Crest brings new Whitestrips Renewal to consumers as an age-defying smile solution.
After just 10 days, Crest Whitestrips Renewal removes up to 20 years of stains from teeth.
The new product launch will be supported by a fully integrated marketing campaign including television, print and online advertising, in-store displays, consumer promotions and interactive elements all themed to “keep them guessing about your age.”
Point-of-purchase display materials for the promotion include floor displays and counter displays featuring the “Keep Them Guessing,” advertising tagline.
Sophie Mae Brand Displayed At Walgreens
Georgia Nut Co.’s Sophie Mae brand has gained display placement at Walgreens to help launch a new product.
New five-ounce bags of chocolate drizzled peanut brittle are being merchandised in special power wing displays.
A second run is in development to bolster the initial order of 5,000 displays. Georgia Nut is currently offering displays to other chains as well.
Sophie Mae, America’s top selling beanut brittle brand, is seeking to capitalize on the increasing interest in the nostalgic brands of yesteryear.
John Barnes & Co., a Chicago, IL-based sales promotion agency developed both the packaging and display graphics for the campaign.
Silver Rain Tester Display Features Raindrop Pattern
La Prairie wanted a unique tester display to help launch the Silver Rain fragrance.
The solution required the development of a 3-D raindrop pattern to be applied to the mirror surface of the display.
The result was an incredibly lifelike raindrop. The raindrops were used for a series of grouped and individual product displays.
Nikles Design Corp., a Baldwin, NY-based display manufacturer, was responsible for the Silver Rain tester display design, engineering, prototype, production, CNC cutting, silk screening, raindrop application, plastic fabrication, final assembly and packaging.
Revlon Vital Radiance Endcap Featured In Rite Aid
Revlon wanted to feature its new Vital Radiance line in a minimum amount of space while supporting maximum inventories and informative graphics.
An endcap was created using a unique metal skeleton construction supporting an injection molded modular hook system with graphic header and side panels mirroring the Revlon wall presentation. An open metal frame construction reduces fixture weight materials and costs yet supports large, heavy inventory quantities within a small space. An extruded header and side graphics panels provide product descriptions and ties into the main Revlon wall presentation.
The Revlon Vital Radiance Endcap was created by Retail Solution Center, Freeport, NY-based p.o.p. firm.
Twinkle Candy Displayed In Floor Standing Vase
This corrugated floor display was designed to mimic the look and function of a vase in a mass-merchant environment. The universal floor display fits multiple products and the color of the graphics can be changed from run to run to look great in any season.
The corrugated floor display holds 200 Twinkle Candy pops, or by punching out pre-perforated holes in the display, it can be expanded to hold up to 1000 pops. Sleeves in the holes hold the product upright.
The Twinkle Candy Floor Standing Vase was designed and produced by Meridian Merchandising, a Midland Container Company, located in Olympia, WA.
New Disney Battery Packs Displayed On Counters
Powerful Greetings, Troy, MI, is launching a new Disney-themed battery and self-adhesive gift tag accessory. P.O.P. displays featuring the Disney characters are supporting the launch.
Powerful Greetings’ batteries feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful greetings card serves as a “to/from” gift tag, giving each package an attractive, personalized feel.
“We’re excited to work with Powerful Greetings on this new line that complements the perfect Disney gift,” said Rona Goldman, Sr. Manager, Hardlines, Disney Consumer Products. Pam Turkin, President, Powerful Greetings, said, “The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base.”
Urban Decay Display Conveys Trendy Appeal
Urban Decay, a trendy cosmetics company, wanted a display that would convey its bold brand message. This modern appeal is what Urban Decay communicates through its metallic packaging and purple diamond plate signature.
Urban Decay contacted Ledan, Inc., a Mineola, NY-based display firm, which utilized an innovative new acrylic sheet, the Sterling Collection of ACRYLITE,® from CYRO Industries, which offers the look of metal in the form of a lightweight plastic. The diamond pattern matches Urban Decay's signature. The signage at the top of the display and the side paneling was screen-printed a purple hue for an eye-catching finish.
Seki Edge Displays Stainless Steel Grooming Tools
This high visual impact floor display was created for Jatai International, a national distributor for Seki Edge.
From the creators of the Samurai sword in the mountains of Seki, Japan, Seki Edge combines centuries-old craftsmanship with modern technology to create the world's finest stainless steel beauty and grooming tools.
The permanent, rotating display is space-efficient and easily shoppable from all sides.The Display graphics complement the brand packaging for a clean, contemporary look.
This Seki Edge floor display was designed and produced for Jatai by PDG Concept Displays, located in Gardena, CA.
Suzuki Displays Motorcycle Accessories
American Suzuki is using these permanent merchandisers to display its new Suzuki Boulevard line of accessories in motorcycle dealerships.
These new Suzuki Boulevard Accessory Displays are designed to feature many different products in a compact area.
The displays feature a MDF base with brushed aluminum laminate, MDF slat wall panels with black melamine finish and anodized aluminum channels. They have an extruded aluminum frame, rolled and welded, buffed and clear powder coated.
The Injection molded logos on the display headers are vacuum plated and painted.
These displays were created for Suzuki by Cornerstone Display Group, a San Fernando, CA-based p.o.p. display firm.
Warn Counter Display Attracts Attention
Warn Powersports, a leading supplier of accessories for powersports vehicles, used this attention-getting motion counter display to attract attention for its integrated ATV Products.
The movement of a plow blade lowering and rising, intrigues passing shoppers.
The 13” x 18” x 7” display provided a cost effective way for Warn to reach customers at the point-of-sale.
This motion display was created for Warn Powersports by Black Cat Inc., a Hillsboro, OR-based point-of-purchase display firm.
Electrolux Features Corrugated Floor Standee
This intricate seven foot high display for Electrolux Appliances is constructed from corrugate and die cut into a light post with directional signage attached.
These displays were posted throughout trade show floors for dealers. They were very useful in guiding people throughout the vast expanse of convention centers toward specific areas.
These areas are prominently displayed as directional signage on the display and they specifically directed people to the areas with the latest appliances by Electrolux.
The corrugated floor displays were created for Scratch Marketing, Toronto, for Electrolux Appliances, by PROPRINT Services Inc., a Toronto, Ontario, Canada-based point-of-purchase display and graphics firm.
Display Demonstrates Electric Floor Heating Systems
WarmlyYours has unveiled its easy-to-install electric floor warming kits, designed to cover most of today’s bathroom floor plans. These three new WarmlyYours kits (Small, Medium and Large) will help dealers capture cash-and-carry sales and build in-store awareness for the comfort and luxury advantages of including floor warming in bathroom remodeling projects.
The Electric Floor Heating Kits are packaged in an attractive and colorful “heated” demo floor display. The display heats up a tile when simply plugged into a regular 120V outlet. The display holds up to 16 floor warming kits.
To help pre-sell homeowners, kits are designed with compelling package graphics and informational text geared toward the predominantly female target audience.
Zima XXX Hard Punch Flavor Debuts
Coors Brewing has introduced Zima XXX Hard Punch in grocery, liquor and convenience stores nationwide. Hard Punch is a new flavor for the Zima XXX brand and is bold red in color, 5.9% alcohol by volume and available in six-pack bottles and 24-ounce cans.
“We are dedicated to offering consumers the new flavors and variety they want,” said Todd Howerter, Brand Director for Zima XXX. “With its unique tropical taste and eye-catching color, Zima XXX Hard Punch fits the bill and gives consumers yet another Zima XXX option for entertaining or simply relaxing at home.”
The introduction of Zima XXX Hard Punch will be supported through point of sale, and print advertising.
Vincor’s Growers Uses Screen3D To Entice Consumers
Scribblers’ Club Canada featured the Screen3D™ imaging process in this 16" x 20" display for its Vincor's Growers Brand.
This new 3D technology was used to grab the consumers’ attention, emphasizing the refreshing taste of the cider and enticing the consumer to visualize biting into a crisp apple. Printed onto acrylic only 3mm thick, the clouds, bottle and ice visually float 6" above the sky background. The Screen3D process gives depth without the “shifting” effect inherent with traditional lenticular products.
Screen3D is an exclusive 3D imaging process developed by Kenpren 3D Imaging, located in Jefferson, MD.
Auto Gallery Showcases Car Exhibit
The new 2006 Mitsubishi car models were recently exhibited at the Auto Gallery at Plaza Las Americas San Juan, Puerto Rico.
Mitsubishi wanted a highly modern, techy and attractive look that would not compete with the cars. The Vista Light Sign System, from Vista System USA, Sarasota, FL, was used to display graphics that promote the newest Mitsubishi models.
The Vista Sign project was produced for Mitsubishi by Visual Impressions, a Puerto Rico-based designer of signage and exhibits.
Interstate Opens All Battery Centers
Known for its automotive batteries, Interstate Battery System International, Dallas, TX, is introducing its newest franchise concept, a store for one-stop shopping for all types of batteries and related power solutions.
Interstate All Battery Centers have “Every Battery For Every Need”-more than 13,000 battery SKUs in stock, from the tiniest watch batteries to the toughest construction equipment to batteries for toys and laptops.
The All Battery Center not only stocks and sells them but can also explain how to install and get the most use out of them.
The fast-growing “all battery” market is expected to top $30 billion by 2010, so it was a natural area of expansion for a battery specialist like Interstate.
DigiTech Displays Guitar Signal Processor
DigiTech has created a unique point-of-purchase Demo Merchandising System to showcase its guitar signal processing products.
The new displays feature a self contained interactive modular tower and shelf that securely houses the DigiTech’s pedals and processors. The double-sided four-tier displays allow music customers to audition each processor. With less than a 10 sq. ft. footprint for the double-tower display and 4 sq. ft. footprint for the single-tower display, the DigiTech Demo Merchandising System can be easily updated as products are introduced.
“Our new merchandising centers are designed to help both our retail partners and consumers by increasing awareness of our complete range of DigiTech guitar processors,” said David Rohrer, Guitar Market Manager.
Electro-Voice Display Microphones
Electro-Voice has offered music retailers this counter display to demonstrate its line of handheld microphones.
Graphics on the display explain the features and benefits of each different microphone, while visually illustrating different applications.
Electro-Voice is a professional audio brand of Telex Communications, Inc., a leader in the design, manufacture and marketing of sophisticated audio, wireless, multimedia, broadcast and communications equipment for consumer, commercial, professional and industrial customers.
Checkers & NASCAR Unveil Co-Branded Burgers At Grocery Stores
Checkers Drive-In Restaurants has joined Birchwood Foods and NASCAR to unveil its new officially licensed NASCAR Frozen Burgers to grocery stores.
“As NASCAR continues to expand its licensing efforts in the food marketplace, Checkers/Rally’s is reinforcing its position as the Official Burger and Drive-Thru Restaurant of NASCAR and carrying the position and the brand over to grocery store outlets,” said Mark Dyer, V.P. of Licensing and Consumer Products at NASCAR.
Checkers/Rally’s NASCAR Frozen Burgers will hit grocery store freezer cases in early spring, first launching in select North and South Carolina-based retailers. Additional locations are planned to follow in early summer 2006.
Office Depot Runs NASCAR Tie-In Promotion
Office Depot, the Official Office Products Partner of NASCAR, is offering small business owners a rare opportunity to capitalize on both the huge popularity of driver Carl Edwards and the marketing power of NASCAR by naming the “Official Small Business of NASCAR.”
One small business will win the rights to have its company name and logo emblazoned on the No. 99 Office Depot Ford Fusion driven by NASCAR driver Carl Edwards for the final 25 races of the 2006 NASCAR NEXTEL Cup Series season.
“Typically, companies pay millions of dollars for the right to be on a winning race car,” said Tony Ueber, Senior Vice President of Marketing for Office Depot. “We’ve made it as simple as entering the Office Depot sweepstakes.”
Point-of-purchase materials in Office Depot stores will announce the promotion. Display materials include special window banners, floor towers, and a Carl Edwards standee.
Softspikes & Golf Digest Run Joint Promotion
Softspikes®, a leading golf cleat brand, and Golf Digest, have announced a joint promotion whereby consumers purchasing a pack of Pulsar™ cleats, will receive a 12-month subscription to Golf Digest magazine.
As part of the promotion, Softspikes will place point-of-purchase displays at thousands of stores that carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these outlets during 2006 will receive a special code inside the pack of cleats to redeem their 12-month subscription.
“With 99% of golf’s 26 million players now wearing plastic cleats, a fresh set of cleats is essential to every golfer’s game,” said Rick Oleksyk, President, Softspikes. “We can’t think of a better way to encourage golfers to change their cleats than to include a one-year subscription to one of the best golf magazines in the world.”
Mystique Mid From AND1 Displayed At Finish Line
The new Mystique Mid from basketball footwear company, AND1, is now available exclusively at Finish Line stores.
The shoe will be backed by a significant marketing push including a major television, print and online campaign as well as a gift with purchase, a limited edition of the new Asia-Pacific Mix Tape with the purchase of any Mystique. A Mystique shoe tower will also be prominently displayed in every Finish Line where the shoe will be sold.
“We are pleased to be working with AND1 on an exclusive shoe supported by a national ad campaign,” said Kevin Flynn, Finish Line’s SVP of Marketing. “Exclusivity, along with the added value of a gift with purchase, continues to help Finish Line differentiate itself in the mall as well as bring additional shoppers into our stores.”
Parfums de Coeur Features Pallet Display
Parfums de Coeur used this pallet display to merchandise a wide assortment of Men’s and Women’s fragrances and body sprays in gift set packages.
The Men’s products are featured on the sides with ‘Bod-Man’ graphics and red shelves, while the Women’s items fill the sides with “Body Fantasies” graphics and green shelves.
The “Bod-Man” corner is five colors, litho-lam, while all other components are direct print flexo. The shelves fold back onto themselves and are pre-glued for strength.
The display ships completely pre-packed, with header installed.
This display was created by Menasha Display Group, Philadelphia, PA.
TRIMSPA Displays Promote Expanded Product Line
TRIMSPA is using p.o.p displays to promote its expanded product line, TRIMSPA Ultra and TRIMSPA Energy.
Display graphics feature TRIMSPA spokesperson, Anna Nicole, and informs consumers on how to enter TRIMSPA's 12-week Challenge contest.
TRIMSPA now offers consumers a variety of dietary supplement formulas to cater to different personal needs. Ultra is based primarily on appetite suppression and insulin moderation, and also contains an ingredient that promotes fat oxidation. For those on the go, TRIMSPA has created its Energy formula, which is designed to suppress the appetite while boosting energy levels in the body.
Back to Top
To See previous issues of Promotion Audit, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
