Tanqueray No. TEN Debuts Spring Window Display
Schieffelin & Somerset Co., Inc. has introduced Tanqueray No. TEN, its newest super-premium entry into the white spirits market and is promoting it in retail liquor stores with a visually arresting composition that captures the essence of the brand. The unique, work-of-art window display was designed by New York-based LOT/EK architecture. The Springtime 2001 window display of lighting and frosted acrylic, highlights the subtle fruit essence that sets Tanqueray No. TEN gin apart from all others.
Across the country, liquor stores that share Tanqueray No. TEN’s style and image have been given the opportunity to showcase this piece in their display windows, drawing consumers into the store by its artistic and upscale nature. Each display is fitted to the specific measurements of each store window.
Maximum Impact, Inc. in New York, is the agency that produced and installed the displays in the retail store windows.
Valerie Haskell, President of Maximum Impact, said, “Often, retail store windows are crowded with many brands of an item, leaving a cluttered image in the consumers mind’s eye. We have developed a way to break through that clutter and grab the attention of consumers and passers-by at the retail store level.”
Ed Beisler, Director of Maximum Impact, added, “Our turnkey operaton offers a brand the perfect selling and image building environment in a new, unexpected and controlled space which can be duplicated throughout the country.”
Barney/Luvs Merchandiser Supports Cross-Promotion
The Barney/Luvs merchandiser was designed to support a joint promotion between Procter & Gamble’s Luvs diapers and Lyrick Studios’ “Barney for Baby” products and videos.
The unit, constructed specifically for Wal-Mart’s “Action Alley,” was a one-stop shopping location for baby’s wants and needs. It also served to launch the new line of Barney toys for newborns.
Each company was allotted two sides of the display, which also features two graphic panels that slide into metal positions. Each panel includes two 40 second sound boxes designed to encourage kids to spend time interacting with the display, gaining parents’ attention in the process. The giant Barney plush toy on top of the display and the traditional Barney purple on the header create instant recognition.
The Barney/Luvs merchandiser was produced by Phoenix Display/International Paper, Thorofare, NJ.
Kraft Foods Introduces Kraft Connections
Kraft Foods recently introduced a marketing program to provide consumers with meal solutions. Whether it’s via Sunday newspaper inserts, in-store displays, or the Internet, the Kraft Connections program will steer consumers toward the supermarket with everyday meal ideas. Sarah Gleason, V.P., Strategy for Kraft Foods, said, “We’ll be connecting with consumers at every stage of the meal preparation process, driving incremental retail sales.”
One of the most visible elements of the Kraft Connections program includes Dinner On Hand, which offers meal solutions in special p.o.p. displays.
Duracell Debuts Future Shop Battery Center
The Duracell Future Shop consolidates multiple battery brands in a sleek endcap configuration that requires little floorspace. The display creates a one stop shopping battery location for Future Shops, a Canadian home electronics retailer. The unit upgraded the look and feel of existing battery centers with a new, high-tech appearance. The brand awareness created was driven home by the prominence of the same logo imagery and color palette as the Future Shops.
The design of the display on this multi-brand initiative was won by Duracell, letting the brand take control of the category and enjoy the positioning that accompanies a category leader.
All of the displays have been placed and Duracell is considering future applications for the display design based on feedback from the field and the Future Shop account.
The Duracell Future Shop Display was produced by New Dimensions Research Corp., Melville, NY.
Panasonic’s Counter Display Highlights Portable DVDs
Panasonic used this counter display, made of translucent and metallic materials, to highlight the sleek design of its portable DVD players and reinforce the image of cutting edge technology.
The display requires little counter or shelf space, creating a very compact presentation. Consumers are encouraged to interact with the product.
The display presents a theft proof environment without sacrificing visual appeal.
Panasonic’s Portable DVD Counter Display was produced by Gage In-Store Marketing, a Minneapolis, MN-based display and promotion firm.
Callaway Golf Debuts Shop-In-Shop Program
Callaway Golf recently worked with Entolo, the retail design and manufacturing firm, to develop a unique, branded store-in-store concept to showcase Callaway products and the Callaway Golf lifestyle, worldwide.
Callaway’s retail program debuted at the recent PGA Show in Orlando, FL. As part of its elaborate 14,000 sq. ft. tradeshow exhibit, also designed and produced by Entolo, five store-in-store vignettes were on display and then transported to various retail locations to launch the initial soft rollout of the program.
“The Callaway Golf concept is a revolutionary approach to traditional golf retailing,” said Mike McCormick, Executive Vice President, Global Sales, Callaway Golf. “The merchandise presentation, architectural design and communications package speak to the technological superiority of the product, while reinforcing our motto, Enjoy The Game.”
Wal-Mart Displays Dr. Scholl’s Career Footwear
Brown Shoe Co., has launched a new line of women’s shoes, Dr. Scholl’s Careers Footwear in Wal-Mart stores. Brown Shoe has set up 12-foot-long displays called “Careers Shops”.
Dr. Scholl’s Careers Footwear is designed for women in the rapidly growing service industry, including restaurant, retail and healthcare workers who are on their feet throughout the work day. The athletic styles contain Dr. Scholl’s DynaStep Inserts, which are clinically proven to relieve movement-related pain and fatigue in the foot, knee, leg and lower back as well as the Shock Reduction Outsole System to decrease shock impact to the heel. Dr. Scholl’s Casual Careers Footwear contain Gel-Pac Insoles, which feature an advanced cushioning gel to provide shock absorption, and protection.
Great Australian Barbecue Cookoff Promo Is Launched
Jacob’s Creek and Wyndham Estate wines have launched the Great Australian Barbecue Cookoff promotion to promote the enjoyment of barbecue and wine, while increasing brand awareness.
The off-premise part of the Great Australian Barbecue Cookoff invites consumers to enter their favorite barbecue recipes matched with one of the wines for a chance to win a trip to Australia and a grandprize of a new Subaru Outback Sport. The on-premise part invites chefs at participating restaurants to prepare a special menu item to be matched with a Jacob’s Creek or Wyndham Estate wine. Donations will be made to a national charity in the name of the winning chefs.
“Jacob’s Creek and Wyndham Estate wines wants to continue to build on last year’s success with the launch of a $1 million on- and off-premise integrated marketing campaign,” said Roberta Perillo, Sr. Brand Manager for Austin, Nichols & Co.
The Great Australian Barbecue Cookoff point-of-sale materials were designed by CCM of NYC.
Spring Sales Blossom With Kendall-Jackson’s Displays
Kendall-Jackson Wine Estates, Ltd., Santa Rosa, CA, is using fresh springtime images to add consumer appeal to its versatile displays.
The spring mass structure and case card show Kendall-Jackson wines delivering a special accent for all springtime holidays.
A well-designed, free guide to festive Springtime entertaining is a value-added feature to Kendall-Jackson’s spring displays.
In selected areas, a Necker-Coupon offers a discount on a purchase of pork along with a special pork recipe, which helped to generate incremental sales over the Easter selling season.
Counter Display Demos Siemens Cordless Phone
Siemens Canada is using this counter display to showcase its Siemens Gigaset Telephone System. The objective of the display was to convey a quality look highlighting one of the most expensive telephone systems available. The display enables the customer to feel and test the unit without actually removing it from the display. It is designed to be an operational system in the store environment.
The display is made of perforated metal, sheet metal side gables, vacuum formed holders and is powder coated in silver vein. The Siemens Gigaset Telephone System Display was produced by CDA Industries Inc., Pickering, Ontario, Canada.
Permanent Display Introduces Tracfone At Radio Shack
This spinning floor display was used by Tracfone Wireless to introduce its nationwide prepaid cellular program to the Radio Shack customer.
With limited real estate to merchandise at retail, TracFone Wireless required a unit that was shipped assembled, easy for the customer to shop, held multiple products and product information, and had changeable graphic panels. The display also features a literature holder.
This Tracfone Wireless display was produced by Dinaco Inc., a Houston, TX-based p.o.p. display firm.
Hint Mint Counter Display Helps Build Sales
Hint Mint is using this customized countertop display to build sales by maximizing product visibility in a minimal space in Barnes & Noble stores and other specialty retailers. One thousand units were distributed nationally by Display Technologies, a College Point, NY-based designer and manufacturer of innovative retail merchandisers.
The two-tier custom display, which sits on a countertop, is constructed of heavy duty wire for strength and durability. To maximize visibility of the Hint Mint 1.1-ounce chocolate tins, the merchandiser tilts back for easy, in-store consumer recognition. The display comes with an optional header, which features elegant brand name graphics replicating the packaging design. Powder coated in black, the high quality display ships assembled.
Mary Meyer Offers Slatwall Display
Mary Meyer Corporation, Townshend, VT, is offering this Slatwall display to retailers for merchandising the entire Mary Meyer toy line.
The Slatwall display is adaptable to virtually any merchandising environment. At a generous 22 square feet of selling space, the display piques consumer curiosity.
The display is easy to shop from all four sides. Its dimensions are 31 1/2’ x 31 1/2’ x 5’2 1/2”.
The display is designed to enhance Mary Meyer’s line of exceptional colors, textures and designs.
Nourison Unveils Interactive Kiosks For Dealers
Nourison, a leading importer and manufacturer of oriental rugs, headquartered in Saddle Brook, NJ, recently unveiled an interactive kiosk. The kiosk program, developed in collaboration with First Wave, Inc., allows dealers to lease a kiosk to provide consumers with instantaneous access to a virtual inventory of thousands of rugs.
“The Nourison kiosk is an excellent addition to any dealer’s showroom,” said Thomas Dust, Nourison’s Director of Multimedia. “It allows a consumer to browse 46 of Nourison’s collections and search through them by size, color and style, or any combination of criteria.”
The Nourison kiosk is easily updated remotely via phone lines so the latest rug collections and styles are always featured. Additionally, the kiosk automatically runs a customizable attract loop during periods of inactivity. This allows dealers to display sales promotions, store hours or other information. The kiosk also provides reports on consumer preferences.
“The dealer instantly expands their inventory by thousands of rugs while giving up only two square feet of showroom space when they install the kiosk,” said Dust.
Honda Features Interactive Displays
American Honda Motor Co. Inc. is using this interactive display cabinet at its dealers nationwide.
The display cabinet is made from high pressure laminate over MDF and features a laser cut logo. The secure cabinet provides a pull out tray for a keyboard and mouse for dealer use only. The display cabinet is size-flexible for future hardware modifications and is designed to fit with the existing and future dealer image.
The Honda interactive display cabinet was produced by R/P Creative Sales, Burbank, CA.
Porsche Dealerships Receive New Retail Image
Porsche Cars Of North America, Inc. (PCNA) aimed to create a retail experience that strengthens the Porsche brand as synonymous with its heritage of excellence in performance, engineering and timelessness. PCNA selected Design Forum of Dayton, OH to create the new facilities image.
The new facility is designed with a curving, engineered metal facade that rivets focus on the “keyhole” of glass, making the vehicle command attention, and draws the visitor into the “vehicle gallery” where the car is displayed in front of a backdrop of Porsche graphic excitement. Semi-private sales consultation areas provide a comfortable space for customers to discuss new car purchases, and interactive technology allows the customer to visualize different colors and materials on the vehicle. A retail parts and Porsche selection boutique selling aftermarket accessories provides brand reinforcement and helps promote add-on sales.
Automobiles E. Lauzon, Inc., one of PCNA’s 205 North American dealers, located in Quebec, Canada, is the first dealership to develop The Porsche Facilities Image Program, a cooperative worldwide interior and exterior design effort to communicate the Porsche image to potential customers and reinforce the brand to existing customers.
“The design was developed as a prototype of the future, launching the worldwide vision of The Porsche Facilities Image Program, that is adaptable to a three tiered-level—new dealerships, retrofit existing dealerships and multi-line dealerships,” said Scott Jeffrey, Senior Vice President of Design and Planning, PCNA. At present, 44% of Porsche dealers have committed to The Porsche Facilities Image Program and 35% have launched their redesigns.
Modular Display Houses Almay Lipcolor & Makeup
Almay Cosmetics, a division of Revlon, is using this modular unit to merchandise Almay lipcolor and makeup in a unique, impactful way, allowing flexible set-up at retail.
The display is comprised of four modules that interlock, allowing the retailer to position the modules as they feel best suits their needs or to take only single modules. The interlocking modules easily set up in minutes. Bright graphics and the open air of the units make for easy access to the products. The clean lines and graphics reinforce the brand imagery.
The Almay Cosmetics display was produced by Advertising Display Company, a Lyndhurst, NJ-based p.o.p. display firm.
Ross/Abbot Labs Debuts Personal Care Center
Ross/Abbot Labs was seeking a new Personal Care merchandiser. It had to be contemporary looking with adjustable shelving, strong in structure and able to be used for several types of personal hygiene items.
ACS Marketing Inc., Milwaukee, WI, redesigned the merchandiser to feature chrome posts and chrome accents on the custom formed white Styrene shelves. The custom blue Styrene header and base made this unit very upscale from the previous unit. The openness and yet organized appearance made this a very successful merchandiser.
Guinness/Bass Feature Oversized Replicas
Halo Marketing used these Guinness/Bass oversized product replicas as promotional vehicles. The units were stuffed with golf balls to be used on-premise to increase brand recognition. The promotion had on-premise beer drinkers guessing the number of golf balls in each oversized replica, which were then used as tip banks after the promotion.
The Guinness/Bass oversized product replicas were produced by Display Products NA Inc., Yaphank, NY.
Glenmorangie Launches In-Store Promotion
Glenmorangie Single Highland Malt Scotch Whisky has launched an off-premise promotion to educate consumers about the premium single malt’s many distinctive characteristics and encourages connoisseurs to discover their personal favorite.
Merchandising elements provide single malt fans with detailed information about the unique qualities that define Glenmorangie single malts. Featuring all six Glenmorangie products, the solid wood shelf saver will definitely stop traffic. The piece comes with 25 fact-filled barrelhead inserts that describe each brand and the time-honored distilling process. The three-case display is constructed of solid wood with a vinyl top resembling the swan-neck copper pot stills at the Glenmorangie distillery.
Glenmorangie Single Highland Malt Scotch Whisky is a brand of Brown-Forman Beverages Worldwide.
Burpee Features Modular Spring Tray Display
This unique, modular spring tray display system helps to enhance the Burpee brand and its position within the seed industry by providing a strong, well-merchandised image.
The display’s modularity enables Burpee to meet the needs of smaller as well as high volume retailers by reducing the number of 20” x 30” trays. Since the spring trays deliver product to the front of the display as it sells through, it is a truly consumer friendly merchandising unit. This, along with the ability to provide more sales per square foot, has made the Burpee Modular Spring Tray Display a hit among retailers this 2001 selling season.
The Burbee Modular Spring Tray Display was produced by Triangle Display Group, Philadelphia, PA.
Display Introduces Ambi-Pur Liquifresh
Sara Lee Household & Body Care is using this 48 ct. pre-pack to promote Ambi-Pur Liquifresh two-in-one Air Freshener and Bowl Cleaner. The modular unit has a scratch `n sniff label which allows consumers to try the product before they buy.
The pre-pack display has been well accepted at food, mass, and drug outlets. The display has helped LiquiFresh drive trial through secondary locations, and has helped gain distribution in retailers where it could not obtain shelf placement.
The Ambi-Pur display was created by Oxford Innovations, Division of Tim-Bar Corp., New Oxford, PA.
Smirnoff Ice Lighted Mirror Launches Malt Beverage
The Sterling-Rice Group required a versatile lighted mirror to help launch Smirnoff’s new malt beverage in both upscale on- and off-premise outlets. It is designed to build brand identity for the new product by associating it with the familiar Smirnoff Vodka logo.
The use of the polychromatic hologram material behind the frosted etch logo of this lighted mirror produces a shifting, rainbow color effect similar to light being refracted through ice. This look was used to enhance the Smirnoff logo in keeping with the ice motif of the mirror. This lighted mirror with its shifting color effects provides excellent visibility to help build brand identity in new markets.
The Smirnoff Ice Lighted Mirror was created by Heritage Sign & Display, Nesquehoning, PA.
E & J Gallo Wild Vince Bottle Promotion
E & J Gallo Winery is using these 38” high distortion printed bottles to promote its Wild Vines Raspberry Zinfandel in liquor stores and liquor departments of grocery stores.
The bottles were vacuum formed in 2 parts and shipped assembled direct to stores and distributors. They were printed 9 colors both first surface and second surface for effects of recreating the look of the actual Raspberry Wild Vine Zinfandel.
The Wild Vines Raspberry Zinfandel promotional bottles were produced for E & J Gallo Winery by Joliet Pattern, Inc., Joliet, Illinois.
U.S. Postal Service Tests Self-Service Kiosk
Neopost Online, an Internet-based postage and shipping solutions provider, and Northrop Grumman Corp., have received U.S. Postal Service (USPS) approval to test the first browser-based self-service kiosk for online postage in the U.S.
Neopost Online will power the kiosks with its proprietary browser-based Simply Postage technology and integrate it with Northrop Grumman’s kiosks. The kiosks will include a touch-screen computer monitor, a credit card reader, and an integrated printer. The companies intend to place the kiosks in high traffic retail locations.
The Simply Postage kiosks offer cost effective advantages over traditional stamp vending machines that require substantial security and high maintenance. The kiosks are enabled by the Internet to print postage on demand. The kiosks use Neopost Online’s proprietary secure self-adhesive labels, which have no monetary value, thus eliminating the need to control preprinted stamp inventories.
RCA Displays New E-Books
Thomson Consumer Electronics is using this acrylic and metal display to promote the RCA E-Book.
The acrylic platform allows the product to be displayed open on a counter so the consumer has complete access. A literature holder with brochures, and a flip chart, informs the consumer of the benefits of the product. A prominent RCA logo screened on the literature holder communicates strong brand awareness.
The metal display components provide an anchor for a security cable while the acrylic provides the display platform for the product and educational flip chart. Because the product is tethered by a security cable, the consumer is able to pick up and completely examine the product.
The RCA E-Book display was created by Great Northern Display Group, Racine, WI.
WHV Promotes ‘Cartoon Crack-ups’ Collection
Warner Home Video (WHV) has released Cartoon Crack-ups, a collection of over 20 videos including The Jetsons Meet The Flintstones, 1001 Rabbit Tales and Dexter’s Greatest Adventures. Eye-catching merchandisers with custom header cards for this animation will be available in 18-, 24-, 36- and 48-unit configurations.
Promotional partners feature a variety of offers that bring the consumer savings potential to over $1,400, and will lend comprehensive support to all Warner Spotlight VHS titles via The WB Spotlight Studio Pass, a coupon book inserted in every Spotlight Wave video. Offers include: America Online (AOL) 700 free hours for the first month; Blimpie—free regular 6” sub; Club Med—special discounted rates; Flowers USA—six free roses or 15% discount on any other order; Fuji Film—$2 coupon; Healthy Choice Microwave Popcorn—free pack of microwave popcorn; IHOP—free kid’s meal; Kid Rhino—free CD sampler; Max Factor—$2 coupon; and Samsung— up to $20 off a DVD player.
Merchandisers Feature Casper Products
Hearst Entertainment Licensing and the Harvey Entertainment Co. have teamed up to present Casper in a vast array of merchandising and licensing activities.
Casper will be featured in a $1,000,000 Sony Playstation Software Sweepstakes that will be included in 40,000,000 packages of snack size bags of Hershey’s Top 10 candies. Hershey’s in-store point-of-sale will feature Casper on 50,000 header cards for candy bins.
Wagner Products is introducing Casper Friendly Cherry Flavored Multi-Vitamins, which will be supported with special Casper p.o.p.
Raymond Geddes is introducing a line of Casper school supplies, paper products and stationery items in 2001, also supported by Casper displays.
Carpet One Debuts Selectafloor System
Carpet One has launched “Selectafloor,” a simplified selling system that makes shopping for floor covering an easy and enjoyable experience for the consumer, which in turn translates into increased sales for member showrooms.
“Research shows that consumers frequently find shopping for floor covering confusing. In fact, 25% of people who start to buy carpet stop and do not buy anything because they are overwhelmed,” said Dean Marcarelli, Senior Vice President of Marketing for Carpet One, North America’s largest flooring retailer located in Manchester, NH. “With Selectafloor we have done something no other floor covering company has ever done—designed an in-store merchandising system from the ground up to meet consumers’ needs.”
The Selectafloor system organizes shopping into three easy elements: Lifestyle, Product Promise and Color. Recognizing that most consumers are looking for a carpet to meet a particular need, Selectafloor first points the shopper to displays of one of six carpet styles: Berber, Casual, Traditional, Formal, Trendsetters, and Home & Office. Photography, signage and simple copy points explain each Lifestyle category. A new color-coded Product Promise system also allows the consumer to define the level of warranty protection they want: Titanium, Platinum, Gold, Silver or Bronze. In addition, Selectafloor organizes Carpet One’s portfolio of exclusive collections and brands to highlight the 11,000 colors available to suit any taste.
Lifestyle, Product Promise and Color come together in sleek new display units, each fixture merchandising a specific type of carpet. Vertically hung sample cards provide a dynamic, visual presentation of the products, with a color coded warranty strip, swatches, technical information, brand and style, and room scene photography highlighting the carpet type. The cards are easy to view. Additional photography, signage and p.o.p. materials throughout the showroom further educate consumers and assist in the sales process.
Xerox Pixography Systems To Be Placed At Retail
Xerox Corp.’s new Pixography Solution is a personal imaging center that puts customized color documents at the fingertips of walk-up consumers in quick-print and retail environments. Consumers can create business materials, greeting cards, calendars and invitations by merging their own words and pictures with a wide selection of fully designed templates and backgrounds to print colorful, personalized documents in minutes.
The Pixography Solution is currently being tested in major quick print and retail accounts. Using a walk-up system with an easy-to-use touch screen, the Pixography Solution is simple for both the service provider and consumer.
A Pixography demonstration has been a part of a Xerox exhibit at Epcot at Walt Disney World. Using the touchscreen kiosk, visitors create personalized souvenirs by placing their own digital image into one of many backgrounds and then creating their own message.
Pentel Displays Crayz Fluorescent Pencils
Pentel of America Ltd., has introduced ultra-bright Crayz fluorescent automatic pencils for writing and drawing. Crayz features a 1.3mm lead diameter that produces sharp lines for detail work and broad lines for coloring and shading.
Crayz is available in four refillable fluorescent colors; Yellow Glow, Green Fusion, Hot Pink and Blue Blast.
The counter display merchandises four dozen Crayz automatic pencils plus refills.
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