Toyota’s Scion Display Area Targets Gen Y Car Buyers
Toyota Motor Sales is marketing the new Scion xB model to an emerging culture of trend-setting, youthful new-car buyers. Dealers carrying the Scion brand will feature a “product area” that includes a 50-inch plasma screen, accessory display cases and a customized Scion xB model on display, aimed at these trend-setting youthful customers.
“Scion’s target buyer is information rich, time poor and highly technology savvy,” said Jim Farley, Scion V.P. at Toyota Motor Sales. “Scion caters to this influential generation with unique products, a distinctive dealership environment and a revolutionized sales process, all complemented by an astonishing sticker price.”
The Scion dealership environment caters to buyers who want the resources to answer their questions, but who also need the freedom to explore at their own pace.
The product area includes highlights of the vehicles' features on 50-inch plasma screens, several display cases, freestanding paint and fabric selector stands and a Scion vehicle customized with available accessories.
The discovery zone is supported by self-service Internet kiosks and printer stands where users can simulate customization of their chosen vehicle, including installation of about 40 accessories. This streamlines the purchase process and facilitates a more personalized shopping experience.
Toyota estimates that 63 million young people from Gen Y will reach driving age this decade - an average of seven every minute.
Mobile Media Station Helps Retailers Sell Mobile Content
ClearSky Mobile Media, Inc., Orlando, FL, is providing retailers with the ability to tap new revenue opportunities created by today’s new cell phones with its Mobile Media Station.
By providing a way for subscribers to select mobile content such as ringtones, wallpaper and games to download on their phones, retailers can tap what promises to be one of the largest aftermarket opportunities in wireless.
At the same time, the Mobile Media Station’s fun and interactive printing capabilities enable camera phone or digital camera owners to create memorable prints that will motivate them to come back time and time again. Using an intuitive touch screen interface, virtually anyone can learn about their mobile device and then make a purchase using the credit card swipe or optional bill scanner.
Polaroid Kiosk Produces Instant Digital Prints
The new Polaroid Instant Digital Prints Kiosk has the capability to print digital camera photos in seconds. As simple and fast as an ATM machine, the Polaroid Kiosk lets customers select, print and pay for 24 snapshots in less than two minutes.
The Kiosk is completely self-service. The digital prints look and feel like those from traditional 35mm film developing. Unlike traditional prints, Polaroid digital prints are tear-proof, waterproof and fingerprints can be wiped away.
Features include remote administration capabilities and reporting for chain-wide deployment. It can also offer credit card processing capabilities. The Polaroid Instant Digital Print Kiosk is ideal for retail establishments that welcome a self-service environment.
Anheuser-Busch Adds Bacardi Silver Limon
Anheuser-Busch has added Bacardi Silver Limon to its flavored malt beverage line. Bacardi Silver Limon is a premium flavored malt beverage with the natural flavors of lemon and other citrus varieties.
Bacardi Silver Limon will be available in retail accounts where Anheuser-Busch beverages are sold, such as supermarkets, convenience stores, clubs, bars and restaurants.
The new product will be supported with custom point-of-sale materials and promotional items including this vertical column display, pub signs, mirrors, cooler clings, posters and pole displays.
“This beverage category is all about what’s new and Bacardi Silver Limon’s unique flavor fits right in,” said Marlene Coulis, Director, New Products, Anheuser-Busch.
Corona Cantina Display Promotes ‘Drinko For Cinco’
Barton Beers, Ltd. recently reminded consumers that Cinco de Mayo celebrations aren’t complete without Corona.
On-premise turnkey merchandising kits designed to make any account a Cinco de Mayo headquarters include inflatable maracas, Cinco party beads, Cinco Countdown Calendars, coasters, table tents, 5' x 3' vinyl banner, pennant strings and wall tackers. Off-premise merchandising elements include display/case cards, pennant strings, base wrap, oversized vertical vinyl banners and C-store pricing cards. The popular Corona Cantina with reversible lug-on header and the smaller five-case stacker also help maximize display activity in any size account.
Mobile Merchandiser Features Garden Watering Tools
Dramm Corporation, a leading manufacturer of lawn and garden watering tools, is using this mobile merchandising display to maximize point of-sale revenue.
This innovative display doubled the amount of product that could be sold on a mobile merchandising unit. Since the unit ships unassembled, it was critical to design the racking system so it would be extremely easy to pack, ship and assemble.
The display has been shipped to independent lawn & garden retailers throughout North America, Europe, Australia and Japan.
The Mobile Lawn & Garden Watering Tool Display was produced by Designzoo LLC, a point-of-purchase display company located in Minneapolis, MN.
Nourison Introduces Accent Rug Display
Nourison has introduced a new accent rug merchandising unit for rug and floor covering dealers.
“The goal is to create a self-contained ‘drop in’ business for the area rug or carpet retailer,” said Gary Shafran, who heads Nourison’s accent rug division. The display has a footprint of less than 10 sq. ft. and provides an instant “add-on” to current area rug business.
The consumer now has an expanded view of the accent rug as a home decorative item because of its design versatility and the convenience of washability. Shafran said, “As area rug retailers became aware of this development, many felt their existing fixturing would not maximize the sales potential of these new products. We were therefore challenged to develop a display that would present the product to the consumer.”
Merchandisers Support Last Samurai DVDs
“The Last Samurai,” starring Tom Cruise and Ken Watanabe, available on a double-disc DVD and VHS from Warner Home Video, will be backed by a multi-million dollar national marketing campaign targeting adults 25-49.
Retail support includes point-of-purchase merchandisers available in 12-, 24-, 36-, 48-, 60- and 90-unit configurations (DVD).
The two-disc DVD has special features including director Edward Zwick’s video journal, recount of a warrior’s journey by Tom Cruise, and a behind-the- scenes look at the costuming, weapons and training for the film.
Sterling Promotions
TCM, Barnes & Noble & WHV Run ‘31 Days Of Oscar’ Promo
Turner Classic Movies recently partnered with Warner Home Video and Barnes & Noble for a promotion tied to TCM's 31 Days of Oscar festival.
The promotion was designed to attract new subscribers and viewers to TCM by touting the programming event featuring Academy Award winning and nominated movies, 24 hours a day, 7 days a week. The promotion also highlighted the extensive DVD catalog available on Warner Home Video. Barnes & Noble featured these titles, among others, with in-store displays in more than 400 stores nationally.
The promotion gave customers who purchased a WHV classic DVD title from the 31 Days of Oscar DVD display at Barnes & Noble, a free sampler of five new-to-DVD Academy Award-winning short films. The DVD sampler was a Barnes & Noble exclusive.
Suzuki Develops Sales P.R.O. Kiosk
American Suzuki Motor Corp. developed the Sales P.R.O. kiosk as an interactive selling tool.
The unit provides a workstation for the sales professional. Several features were incorporated into the display to make it as user friendly as possible including a pullout keyboard tray, a comfortable standing height and a raised monitor.
The display is made out of powder-coated steel tubing and melamine clad MDF.
Suzuki re-ordered this unit based on substantial demand from its dealer network.
The Sales P.R.O. kiosk was produced by RP Creative Display, Inc., a point-of-purchase display firm located in Irvine, CA.
Mazda Dealer Kiosk Improves Car Shopping Experience
To enable customers to “feel the Mazda experience,” Mazda partnered with software developer Nanonation to create interactive kiosks deployed at its dealerships.
What makes the system unique is the ability for Mazda to target the content for each of its dealerships. Customers can configure and shop for their ideal car, while getting treated to a multimedia experience. In addition to the enhanced customer experience, Mazda benefits from the systems’ ability to remotely monitor, manage and track each kiosk no matter where it is located.
Jim Hoostal, Director, Retail Development, Mazda, said, “The kiosks enable us to showcase our products in a way that can’t be done through traditional brochures or media. The interactive system complements the dealer experience to help the customer better understand the benefits and possibilities of owning a Mazda.”
Floor Display Presents New Trident Cool Rush
Trident is introducing Trident Cool Rush sugar-free gum, offering an invigorating mint flavor experience that cools consumers’ mouths as it cleans their teeth. Building on Trident's success, Cool Rush's cooling technology and flavor crystals deliver the rush of an exciting new flavor.
To launch and promote its latest flavor introduction into the Trident and Trident White families, Trident Cool Rush created a 4-page advertorial series featuring LeAnn Rimes, Ashanti, Michelle Williams and the cast of ABC’s “I'm With Her.” This series is the first celebrity-driven print campaign for the brand. Trident Cool Rush is targeted to a younger demographic (18-34), and celebrity involvement is an effective way to reach this audience and give the product a young, hip feel. At the retail level, a floor display invites consumer trial with a “Feel The Cool Rush. Buy One, Get One Free” offer.
Triangle Display
Nylabone Displays Dental Care Products For Dogs
Nylabone is using point-of-purchase displays to support the launch of the Quest Multi Care Dental System for Dogs, featuring NutriDent Edible Dental Chews. The corrugated floor displays are designed to complement the packaging for the new Quest line.
Nylabone’s Quest Multi Care Dental System consists of three components, which are also sold separately. NutriDent, a uniquely shaped, tasty chew, is the “brush” step in the 3-step Quest system of “Brush-Floss-Freshen” for dog's teeth. With a patent-pending ridge design, Chew ‘N Floss acts to "floss" food particles from hard-to-reach places.
Made with spearmint and eucalyptus, Chew ‘N Fresh is the ultimate breath freshener for dogs. Nylabone is produced by Central Garden & Pet Company, a leading marketer of pet supplies.
Cat In The Hat Standee Displays Film On DVD And VHS
This 48-count standee merchandises the film 'Dr. Seuss' The Cat in The Hat' on DVD and VHS. The film, released by Universal Studios Home Video, stars comic favorite Mike Myers and is based on the beloved book.
The DVD offers special entertainment features and captivating animated menus, where characters from the film lead the viewer into a whimsical Seussian world. The DVD also features 20 outtakes with hilarious bloopers from Mike Myers as The Cat and other cast members as well as never-before-seen footage.
The standee takes the shape of the ‘Hat’ and conveys some of the film’s magic with the image of the rambunctious Cat, tail and all.
Displays Promote ‘Looney Tunes Back In Action’
Warner Home Video (WHV) has released “Looney Tunes Back in Action” on DVD and VHS, featuring Looney Tunes favorites Bugs Bunny, Daffy Duck, Tweety, Taz, Yosemite Sam and Marvin the Martian as well as an all-star ensemble including Jenna Elfman, Brendan Fraser, Steve Martin, Joan Cusack, Heather Locklear and Timothy Dalton. The DVD has special features such as an exclusive-to-DVD Looney Tunes animated short, a personalized on-set tour with Bugs and Daffy, additional scenes and more.
WHV is supporting the release with a marketing campaign targeting kids 4 to 11 and moms of kids 4 to 11. 24- and 48-unit merchandisers in DVD and mixed formats are available. Consumer promotions include tie-ins with General Mills fruit snacks.
Popsicle Toothbrush Display Attracts Kids & Parents
Altitude Plus is featuring the deliciously scented Popsicle Toothbrush in a counter unit and sidekick display.
The Popsicle Toothbrush looks exactly like a real Good Humor Popsicle until the top is removed. The top of the Popsicle functions as a cover to neatly store the brush, which makes it ideal for kids-on-the-go. The Popsicle Brush is available in three scented flavors (orange, cherry and grape) making brushing a real treat. The Popsicle display has been featured at Walgreen’s stores with distribution to other mass market retailers and drug chains planned for 2004.
Braun’s Syncro Razor Displayed In Club Stores
The Braun Shaver display was designed to create consumer awareness and educate consumers about the Braun Syncro razor’s benefits, including its self-cleaning feature.
The display was created for on-counter position in Club stores and was a radical departure from typical display vehicles in the electric men's shaver category. It encourages consumers to interact with the razor on impulse, rather than having to wait for a sales associate to remove it from under the counter.
The display is engineered to be durable. Because the club store environment can be dark, high concept style and graphic layouts were implemented to allow the display to stand out.
The Braun Syncro Shaver display was created by New Dimensions Research Corp., a p.o.p. display firm located in Melville, NY.
Disney Displays Support W.I.T.C.H. Book Launch
Disney Publishing Worldwide is launching W.I.T.C.H., a new book series for tween girls in the U.S. market. An emerging girl property, W.I.T.C.H. is already the fastest growing girls’ comic magazine in the world. The first title will offer a hybrid format that combines four-color comics with a traditional chapter book.
Capitalizing on the synergies created through The Walt Disney Co., the W.I.T.C.H. publishing program has an unparalleled marketing campaign behind it, including national print advertising, a dedicated website, value-added giveaways, book samplers at promotional movie screenings and point-of-purchase displays. A holographic paper is used to print the floor display, to make it appear 3D and reflect light.
Crayola Conducts ‘Nick Trick Drawing Tips’ Promotion
Binney & Smith, manufacturer of Crayola crayons and Nickelodeon, have partnered for the “Nick Trick Drawing Tips” promotion. Each package of various Crayola drawing products contains a special in-pack promotion, featuring a free stencil and easy-to-follow “how-to-draw” instructions for one of five Nick character favorites: Jimmy Neutron, SpongeBob SquarePants, Eliza Thornberry, Hey Arnold and Tommy Pickles.
“Tying together our strong equity with the popularity of Nickelodeon enables us to drive home just how much fun Crayola is,” said Lisa Cuppett, Manager, Consumer Promotions, Binney & Smith.
“Partnering with Crayola brings together two of kids' favorite things: coloring and Nickelodeon,” said Laura Nowatka, VP Promotions Marketing, Nickelodeon.
The promotion is supported at retail with free-standing displays. The promotion was created for Binney & Smith, by Think 360, a Tarrytown, NY-based promotion agency.
D. J. Graphics
Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales.
The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Southcorp Introduces Little Penguin Wine Brand
Southcorp, Australia’s largest winemaker and producer of premium wines, is releasing a new brand, the Little Penguin, in the North American market.
The range will consist of four single-varietal wines (Chardonnay, Merlot, Shiraz, and Cabernet Sauvignon), which will be available in both 750ml and 1.5L formats.
Doug Rogers, Southcorp.’s Sr. Vice President of Marketing, said, “We wanted a non-traditional brand and what better Australian character to grace the label than one of the country’s least ‘traditional’ animals, the penguin, which also happens to live around the southern coastline of Australia, the very same coastline that frames Australia’s best wine growing regions.”
Cosi Unveils New Restaurant Design
Cosi, Inc. recently debuted a prototype for the next generation of restaurants it will be building and franchising across America, featuring a new logo and a user-friendly interior design. The premium, convenience restaurant offers breakfast, lunch, coffee, dinner and dessert menus as well as wines and beers. The restaurant chain has developed featured foods that are built around a secret, generations-old recipe for crackly crust flatbread.
The first prototype restaurant redesign, located in Avon, CT, features a new dining room set-up with comfortable and intimate seating separate from the ordering area, new interior signage and changes that will enable guests to complete the ordering and payment processes faster.
PJ’s Coffee Company Goes National With New Concept
PJ’ Coffee Co., founded 25 years ago in New Orleans, has debuted its new brand identity, store design and wine component. It has also announced its plans to go national with several stores opening soon in Florida.
Phil Coleman, President, PJ’s Coffee, said, “We have ‘Simply the Best Coffee,’ therefore, we felt the brand needed to reflect that bold position in its brand identity, store design and in-store experience. With the new image, you will see bolder colors, and a more contemporary design.”
PJ's Coffee and Wine Bar plans to marry the natural relationship between coffee and wine to extend into multiple day parts during the week and weekend. PJ's Coffee and Wine Bar will also serve light fare including an assortment of cheeses, sandwiches, paninis, baked goods and an assortment of indulgent desserts, which is atypical of national specialty retail coffee companies.
Yuengling Offers Special Anniversary Mirrors
Yuengling Brewery has provided beverage retailers with special mirrors to celebrate its 175th Anniversary.
The mirrors convey Yeungling Brewery’’s proud heritage and highlight the fact that Yuengling is America’s oldest brewery.
The mirrors have proved to be popular for on-premise and off-premise display. They have also become a popular collectible for consumers.
These anniversary mirrors were created for Yeungling by Heritage Sign And Display, Inc., a point-of-purchase display firm based in Nesquehoning, PA.
Paulaner Summer Promo. Offers Patio Umbrellas
This summer, Paulaner beer is offering U.S. consumers a chance to relax in the shade with custom-made Paulaner umbrellas. The offer is part of Paulaner’s June promotion which will prominently feature the branded umbrellas both on-premise and off-premise.
Off-premise, retailers can use Paulaner umbrellas as display enhancers in stores to re-create the beer garden atmosphere and draw attention and sales. Customers will have an opportunity to purchase a Paulaner umbrella for home use, via a tear pad offer.
“The June promotion provides tools to introduce consumers to Paulaner Hefe-Weizen while encouraging them to try one, especially if they are not familiar with the brand,” said Mary Anschutz, Star Brand Imports Brand Manager for Paulaner beer.
Cabot Unveils New Exterior Display
Cabot recently provided its dealers with a new Exterior Woodcare Center to showcase its exterior line. The 48"x 84" display literally lays out every Cabot exterior product available, in every color within a custom designed wood framework topped by a shingled-style roof.
“At its inception, the goal for the display was to be a centerpiece that would communicate a bold statement of the significant contrasts between the very different worlds of paint and stain products,” said Cabot Marketing V.P., Gregg Riskin talking about the initial plans for the display. “This is a quantum leap for in-store merchandising - regardless of industry.”
Riskin said that for the everyday consumer, the new center is a visual journey through surface preparation, wood, color, and architecture. “Unique about this display is that the actual product is direct from the Cabot can,” Riskin says. “Not only does this display show every Cabot exterior product available, in every color, but the actual product right from the can has been painstakingly applied to actual wood, mounted to the center panels on the Center - nearly 300 wood chips in all.”
Cabot’s new center focuses on wood types, porosities, textures and grains as the foundation for wood care. “Color-coded for simple shopping, brightly lit for accurate daylight simulation, this ground-breaking piece of point-of-sale will stop consumers in their tracks,” Riskin said.
“This is a statement that we believe all our participating retail partners will support via a premium position on their floor. It's an education for the consumer, and for the retailer, a 4'-wide salesperson focused on selling wood care products - from prep to finish, the minute it is delivered,” he adds.
The Cabot display arrives fully assembled, complete with Cabot brochures. Riskin said, “Every product line from prep to finish, every color, every brochure, breathtaking architecture, real wood, real stains, special daylight-simulating lighting, reinforced steel, solid wood construction, impervious graphics - this display is a literal fortress.”
Anna Sui Shop-in-Shop In Macy’s Herald Square
Anna Sui has established this Shop-in-Shop in Macy’s Herald Square in New York City.
The shop conveys the designers unique, sophisticated image. It also provides an inviting, functional area for shoppers to try new products.
This Shop-in-Shop outlet was created in Macy’s Herald Square for Anna Sui by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Elizabeth Taylor Color Cosmetics Line On Display
Elizabeth Taylors line of Color Cosmetics was merchandised on this sleek display, which communicated the product’s high quality and prestige image to the mass market.
The display was designed to mirror the renowned White Diamonds fragrance bottle. It ships fully assembled and requires one square foot of counter space. Clear labeling of product categories on each shelf and shade help store personnel to correctly load product. The unit enhances shopability by categorizing the line by lipstick, lip gloss, face powder and nail color.
The display can either sit on a counter or hang from the wall. The glittery texture that frames the header visually connects the fixture to the fragrance tester and Elizabeth Taylor and White Diamonds branding appears on the header, side panels, behind the glorifier and in the front graphic panel, helping to cross-sell the fragrance franchise.
This display was created by Diam International, a Woodside, NY-based p.o.p. firm.
Moretti Promo. Ties In With Summer Dining
Moretti Beer will be highly visible in Italian restaurants this summer. Moretti is offering restaurants Moretti branded serving kits including olive oil cruets, napkin holders, serving trays and “daily special” chalkboards.
The promotion will be accompanied by the release of a Moretti sponsored guide to America’s Italian eateries.
Donal O’Sullivan, Marketing Manager at Star Brand Imports, said, “The promotion provides bars and restaurants with an easy way to build consumer awareness of Moretti as a great beverage choice when dining in their establishment.”
The grocery store promotion will pair Moretti with $2-off coupons for Italian cheese. The formula of pairing Moretti with grocery items has proven very successful over the last year. For liquor stores, Moretti entices buyers with a chance to purchase six Moretti glasses for $6.49.
P.O.P. materials support on- and off-premise efforts.
Woodford Reserve Ties Into Kentucky Derby
Woodford Reserve Distiller’s Select bourbon has conducted an on- and off-premise promotion to celebrate its title as the “Official Bourbon of the Kentucky Derby” for the sixth year.
Vibrant recipe table tents feature the perfect way to celebrate the world’s most legendary horse race-the Woodford Reserve Ultimate Mint Julep, Woodford Old Fashioned and the Woodford Reserve Manhattan. Elegant rocks glasses and coasters feature both the Woodford Reserve and Derby logos.
Woodford Reserve is marketed by Brown-Forman Corp., Louisville, KY.
Vans Opens New Flagship Store In London
Southern California-based skate and surf retailer Vans recently opened its first London location. The 3,500-sq.-ft. European flagship, Vans@47, was designed by Portland-based MICE DisplayWorks.
Kevin Bailey, Vans’ V.P., Retail, said, “Our Carnaby Street store intimately details Vans’ heritage and brand story through the look and feel of the store. The store’s design cues communicate the key messages of creativity and self-expression through action sports and youth culture that are the Vans lifestyle. Product is featured as art within the new venue, and the boutique sense of space is reinforced by carefully placed and illuminated product juxtaposed with bold Vans’ art images that complete the gallery experience.”
The interior design was developed to exude the warm, humble Southern California lifestyle. A bold palette, based in the Vans’ brand colors, was applied to the building’s historic shop front. Subtle “picture frames” were created on the windows to enhance the view of the dramatic interior.
Office Depot Features Unique Window Displays
Office Depot recently opened a new store in Atlanta in an unusual location, which previously was a Florsheim Shoe Store, that presented design challenges.
Not dealing with the usual Office Depot store model, Sr. Manager, Visual Merchandising, Lou Pokriefka decided to use oversized props to introduce Office Depot’s newest location. “The windows were so unusual that I couldn’t help but see them as an opportunity to do something totally different,” Pokriefka said.
Freelance City, Dallas, TX, created these props, which include a six foot fountain pen, post it notes the size of a canvas, titan scissors, and a giant computer mouse. Over-sized panels featuring photos that tie the mammoth props to the different ‘Depots’ within Office Depot reinforce the various services at the store.
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