Quiksilver Youth Store Opens In Los Angeles
Quiksilver, a leading outdoor sports lifestyle company, has opened its Quiksilver Youth concept store at The Grove in Los Angeles, CA.
The store will exclusively carry a fashion-forward mix of apparel, footwear and accessories from Quiksilver Boys, Quiksilver Youth, Roxy Girl and Teenie Wahine lines.
The design of the Quiksilver Youth concept store will reflect the brand's authentic style and commitment to the Quiksilver core consumer.
The store will be a gathering place for boardriders and reinforces Quiksilver's position as the leader and trendsetter in this marketplace.
Designer Tatiana Barhar of Homedata worked in collaboration with Steve Jones of Quiksilver to create a unique place consistent with Quiksilver’s vision.
“Quiksilver wanted to maintain a youthful, urbane theme with clean lines and modern materials,” said Barhar. “We achieved this by using raw concrete, industrial steel pipes with clean plywood shelving and homosote wallboards.”
“The popularity of boardriding is skewing younger and it’s becoming a lifestyle for the whole family,” said Gregg. Solomon, Senior Vice President of Quiksilver’s Retail Division. “With Quiksilver Youth we have not only created a retail location, but a complete boardriding experience.”
Wal-Mart Opens New Plano, TX Supercenter
Wal-Mart recently opened its new Supercenter in Plano, Texas, featuring a store layout, merchandise selection and a range of services unlike any other Wal-Mart store. “With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper,” said John Fleming, EVP, and Chief Marketing Officer. “This store will function as an active laboratory for testing a range of new ideas and merchandise in a fully operational setting.”
The unique features of the new Plano Supercenter are a direct response to the shopping preferences of female customers who make the majority of purchases in Supercenters. These features include: a store layout that positions departments in a way that female customers said made sense for them. New signage and graphics that give each of the store's eight principal areas-home, apparel, health, beauty, food, do-it-yourself, electronics and baby--its own character, to make it easier for customers to find what they are looking for. A redesigned apparel area with its own cash registers, more space around displays and racks and a fitting area that offers more privacy and convenience. A significantly expanded and diversified grocery selection with more than 2,000 premium items in wine, dry grocery, meat, cheese and produce that are new to Wal-Mart Supercenters. A wine section boasts 1,200 different selections, including more than 700 premium items specific to this store. Made-to-order sandwiches, expanded organic and natural offerings, a fresh sushi bar and a spacious Wi-Fi enabled coffee shop. A streamlined checkout area includes new cash registers to help customers check out more quickly.
Colgate Runs Country Showdown Promotion
Colgate-Palmolive is promoting its sponsorship of the 25th Annual Colgate Country Showdown.
More than 450 country music radio stations partner with retailers to host local contests to discover and introduce their hometown’s most gifted singers and musicians. Local winners move to state competitions held at fairs, theme parks and festivals to determine who will compete in the National Final to compete for a $100,000 grand prize.
In support of the Showdown, Colgate offers retailers customized point-of-purchase displays. Entry forms are available on in-store displays.
Tom’s Of Maine Features Natural Care Center
Tom’s of Maine recently debuted its “Natural Care Center” power stand, to reinforce branding in outlets with limited merchandising space. The display was designed to increase awareness of the breadth of Tom’s of Maine products.
The power stand is a hybrid between a floorstand and a power wing. It uses common parts that can be constructed in an endless number of configurations.
The display communicates the homespun imagery of the brand with full-length graphic panels. The merchandiser has an efficient footprint of less than 1.5 sq. ft.
The Tom's Of Maine Power Stand was created by Diam Inc., Yonkers, NY.
Daily’s Displays New Ready-To-Drink Cocktails
Daily’s Mixers, a premium brand of frozen blended cocktail mixes, has added ready-to-drink frozen cocktails in single serve pouches and multi-serve chilled cocktails in a box.
The new single-serve ready-to-drink 10 oz. pouch will be available in Frozen Margarita and Frozen Strawberry. ‘The pouch is ideal for use away from home, tailgating or by the pool,” said Tim Barr, Marketing Director, Daily’s Cocktail Mixers. Daily's single-serve pouches are available in a pre-packed display shipper that holds 14 four-pack cartons.
Daily's multi-serve ready-to-drink 1.75L box will be available in both margarita and cosmopolitan flavors. The multi-serve boxes will be shipped six in a case that is perforated to convert into an eye-catching display piece.
PEELS Beverages Offer What Women Want
The Peels Beverage Company has launched a new line of juicy, slightly-sweet premium 5% alcohol beverages targeted to women, called PEELS.
PEELS are fun, colorfully bright beverages that are flavored with 100% fruit juice and are 100% natural.
Available in four varieties including Blueberry Pomegranate, Strawberry Passion Fruit, Pear Lemon and Cranberry Peach, PEELS offer exactly what the women of today want-great-tasting beverages that are free of added preservatives and artificial flavors.
PEELS are sold in individual four-packs at select mainstream and niche grocery stores nationwide.
The launch of the line will be supported in-store with colorful metal display racks designed to attract the attention of female shoppers.
Bushmills® Offers Digitally Printed Displays
Bushmills is offering on-premise and off-premise retailers digitally printed mirrors, chalkboards and illuminated signs.
The digital mirrors were produced in two different sizes l8" x 24" and 24" x 36".
The new p.o.p. chalkboards shown, feature four-color process digital printing of bottle artwork.
The illuminated signs feature a custom backlit acrylic header, and a custom digitally printed black melamine back. The digital printing permits signs to carry custom messages for different retailers.
This program was created by Heritage Sign and Display Inc., a p.o.p. firm based in Nesquehoning, PA.
Sterling Promotions
Carr’s Table Crackers Debuts Wine Promo Sidekicks
Kellogg’s wanted to cross merchandise its Carr's Table Crackers with a brand of wine while creating maximum impact.
This new display is designed to create an upscale feeling. The scrollwork and honey colored wooden shelves offer a sophisticated look while allowing high visibility of product.
The display received unique placement in the liquor section at grocery, reaching a broader base of shoppers and non-traditional target consumers.
The entire display requires no tools for assembly. The metal channels have a flexo printed label affixed for permanent graphic branding.
The Carr’s Wine Promo Sidekicks Display was created by Multi Dimensional Resources, a Carlstadt, NJ-based point-of-purchase display firm.
Lancome Opens Manhattan Boutique
Lancome, the French luxury beauty brand, has opened its first Manhattan boutique. The new Lancome boutique is an innovative retailing approach designed to meet women’s individual beauty needs. Clients can experience the brand's color and fragrance offerings, receive a thorough skincare evaluation, or indulge in a relaxing spa service -- all under one roof.
“We are committed to giving our clients the most modern shopping experience around,” said Dalia Chammas, Sr. V.P. & General Manager, Lancome. “The new boutique in New York City allows us to express our passion for beauty and luxury through impeccable service, in-depth skincare and cutting-edge makeup artistry in a completely new environment.”
Using vignettes to distinguish the different sensory experiences of Lancome, the boutique allows guests to embark on a journey of discovery through different facets of the brand.
The skincare area is a unique setting where women can experience the exclusive Lancome Skin Diagnos Expert, a high-precision skin evaluation tool that gives a computerized analysis of skin and in-depth personal skin profile. The makeup experience encourages women to experiment with artistry tools and palettes of color. Consumers can experience any of Lancome’s signature scents, professional skincare services, including facials, glycolic peels, and self-tanning applications performed by trained aestheticians.
Chic touches are found throughout, including transparent counters, walls with mother-of-pearl sheen and Lancome's signature rose on furniture and fabrics. The use of modern materials like resin, stainless steel and lacquer make the space both fashion forward and functional.
Caesar Stone Displays Tile Samples
Caesar Stone is using this tower display to feature samples of a wide selection of different tile designs in a minimum amount of floor space.
In addition to being space efficient, this display is eye-catching and functional, because it makes it easy for shoppers to examine different tile samples.
The display’s neutral color scheme helps to focus attention on the colors of the different tile samples. The unit is durable and features a full-color header.
This display was created for Caesar Stone by Nashville Display Corp., (www.nashvillewire.com), a Lebanon, TN-based point-of-purchase display company, that specializes in all types of permanent p.o.p. displays.
Comfortex Launches BlindCrafters Program
Comfortex Window Fashions is using this display to support its Comfortex BlindCrafter Program, which comprises a national network of window treatment dealers who have been trained to custom build Comfortex blinds and shades at their own facilities.
The display features the company's offerings of Energy Smart window coverings, which insulate windows 20% more than traditional vertical blinds.
The Blind Crafter Centers also offer a comprehensive swatch program. Consumers can take home swatch samples to decide which looks best in their home.
This comprehensive and functional display enables customers to easily view and choose among the many options available. The display showcases the blinds and demonstrates how they actually work.
ASA Electronics Display Replicates Dashboard
ASA Electronics wanted to create a permanent, interactive display to demonstrate and educate consumers about its Jensen brand of automotive and marine stereos, speakers, cameras and monitors.
The display had to reflect the dashboard of a premium car or boat. Display materials included a particleboard back with a high-density foam base and wood grain center and header.
This ASA Electronics display was distributed to marine and automotive retailers around the nation.
The display was created for ASA Electronics’ by Rapid Displays, a point-of-purchase display firm headquartered in Chicago, IL.
Cingular, Nokia & Musicland Run Joint Promo.
Cingular and Nokia teamed together with Musicland stores to offer PrePaid cellular phones targeted to three different demographics. The marketing objective was to bring Cingular/Nokia phone solutions directly to the targeted younger audience by placing displays at a popular shopping destination.
Each of three floorstands featured famous icons recognizable to the target shopping audience.
Rather than having one “do it all” display, Musicland appealed to each audience individually. Young females 8-18 were drawn to Hillary Duff. Male gamers aged 8-21 were attracted to N GAGE and young urban youth sought out the Black Phone by Jay-Z. The merchandising pockets allowed the shoppers to interact with the product and the retailers to easily restock. The pricing bubbles were removable.
These displays were created by The Meyers Printing Companies, Minneapolis, MN.
Sony Unveils Scrapbooking Software For PictureStation
In response to the growing high-tech arts and crafts trend, Sony Electronics introduced Digital Scrapbooking software for its PictureStation Digital Photofinishing kiosk. The new software package offers 35 pre-designed layouts for creating scrapbook pages.
“We’ve developed software that enhances the wide-ranging capabilities of the PictureStation system,” said Lynda Falby, Sony Electronics Marketing Manager for digital photofinishing. “With so many design options to choose from, the Digital Scrapbooking software provides a fast way to create beautiful scrapbook pages.”
Fujifilm Launched Enhanced GetPix Kiosk
Fuji Photo Film has introduced its enhanced GetPix Kiosk, expanding the options for the retail digital photoprocessing market.
The enhanced GetPix Kiosk uses higher speed and higher capacity dye-sublimation printers. Retailers can now offer consumers the opportunity to print their digital images from a GetPix Kiosk VP2, which can output a 4x6 print in 8 seconds.
In addition, the GetPix Kiosk VP3, using two 6" printers in tandem, will output 4x6 prints in as little as 4 seconds. Both kiosks have the capability to make beautiful borderless 8x10 prints in just 40 seconds.
“We are committed to delivering a wide range of choices, and to helping our retail partners meet the increasing consumer demand for retail Digital Camera Developing services,” said John Prendergast, Vice President, Photofinishing and Web Services, Fujifilm Imaging Group.
Leviton Features Acenti Dimmer Display
The Acenti Collection by Leviton counter display is designed to feature the design aesthetic of the signature Acenti Dimmer and the exclusive Triplex Receptacle-an industry first.
The display is designed to address the needs of the lighting showrooms community and promote the premium positioning of the product.
The Leviton Acenti Lighting Showroom display was produced by Display Link, a p.o.p. display firm located in Babylon, NY.
Beauti-Tone Paints Offers Color For Living Display
This Colors for Living Selection Center was produced for Beauti-Tone Paints to make color selection easier for the consumer by dispensing single 50mm x 50m color chips.
The display color palette is divided into 6 color/mood themes which assists the ‘do it yourself’’ decorating consumer in selecting paint colors with confidence. This unit can hold 800 color chips and a pull out drawer to store color albums.
The Colors for Living Selection Center was developed by Gorrie Marketing, a global point-of-purchase display firm headquartered in Mississauga, Ontario Canada.
Tastykake Features Hutch Display
Tasty Baking Co. is using this Hutch Display to gain premium retail display placement.
The header of the display features Tastykake’s core products. The riser was developed so that any product line that was placed on the top shelf would not obscure the graphics.
The Tastykake logo is emphasized on all sides of the unit and use of their brand specific blue makes this display recognizable to the consumer as a familiar and trusted product. The shelves were designed to hold any combination of the core products.
The display is a departure from the no-frills tabletop display that had been traditionally used to sell Tastykake products. It gives this brand a greater perceived value.
This display was created for TastyKake by Menasha Display Group, Philadelphia, PA.
Kraft Offers Parmesan Tower Display
The Kraft Parmesan Tower Display is shaped like a Parmesan can and stands out in the aisles. This round canister imitation successfully reinforces the brand yet is easily shopped by consumers as they move through the aisle.
This display utilizes a small footprint and can be shopped 360 degrees, allowing it to be placed in unlimited settings, including cross merchandising areas.
The Kraft Parmesan Tower is constructed of B and C flute 1 color corrugate components. Offering incredible stability, the combination of four vertical columns and corrugate shelves provide an exceptional platform to merchandise product. SBS panels (graphics) were utilized to make the necessary radii and to also emulate the graphics of the Parmesan canister.
The Kraft Parmesan Tower Display was designed and produced by Great Northern Corp.’s Display Division, located in Racine, WI.
Wrigley Introduces First-Ever Doublemint Twins Mints
Wrigley has introduced Doublemint Twins Mints, the first new product introduction from the Doublemint brand in more than 90 years.
Paul Chibe, Sr. Marketing Dir. for Wrigley, said, “Wrigley’s new Doublemint twins mints will become an instant classic, just like Doublemint gum.”
Advertising builds upon the brand’s heritage of the Doublemint Twins and their unique jingle-but with an unexpected twist. Viewers will be introduced to a new set of twins-two very different people that are dressed alike as twins-singing, “New Doublemint Twins are different. They’re mints.”
Doublemint Twins Mints will be featured in this plastic counter display at thousands of retail outlets around the nation.
Maud Borup Runs Convenience Store P.O.P. Program
Maud Borup Chocolates, Minneapolis, MN, has entered the convenience store market with a point-of-purchase caramel program.
“We are very excited to move this product into mass market,” added Kim Kalan, V.P. of Sales and Marketing.
The P.O.P. display features Old Fashioned Vanilla and Chocolate wax wrapped caramels. These caramels are featured in a wooden display cart that can sit on a counter top or near the check out area. The displays have been placed at Dunn Bros. Coffee, Nordstrom’s e-bars and about 2000 other specialty gift locations across the country.
“Our caramels have been a hidden secret for almost 100 years as we have only marketed them to specialty retailers,” said Kalan. “This launch will allow the mass market accessibility to our product.”
Kensington Thinking Mouse Counter Display
Kensington is using this counter display to promote its “Thinking Mouse.”
Flat styrene sheet was used to create the stage complete with marquee for this product. Detailed product information was conveyed through high quality multi-color screening. The actual product was attached to allow the consumer to get the “feel” of the mouse.
This plastic counter display was created for Kensington by Nikles Design Corp., a Baldwin, N.Y.-based point-of-purchase display firm.
The Telephone Booth Features Illuminated Wall Display
The Telephone Booth, a chain of over 40 stores across Canada featuring both wired and mobile phones, cell phones and phone accessories, is using this Illuminated Wall Display as the focal point within the store.
Vacuum formed three dimensional, back lit orange “top hat” drums glow in a “T” format to reproduce their corporate logo and accentuate phones and associated products featured in circular illuminated mini showcases.
The Illuminated Wall Display was designed by Shikatani Lacroix Design Inc., of Toronto and engineered and manufactured by DNS Display Industries Inc., of Concord, Ontario, Canada.
Callaway Floor Display Reinforces Brand Identity
The Callaway 60 Dozen Floor Riser Display generates impulse purchases in a limited footprint. Designed with the intent to complement the Callaway counter unit, its bold graphics and unobstructed display of product gets the Callaway brand off the shelf.
The unit’s four-color graphic headers tell the story of the full family of Callaway golf balls providing retailers with flexibility in stocking the display.
Wood grain particle board, polystyrene sheet, ¼" thick tempered hardboard, injection molded polystyrene, screen printing, edge banding, and corrugated board were all deployed to create a high end look for the Callaway program while controlling budget costs.
The Callaway 60 Dozen Floor Riser Display was created by New Dimensions Research Corp., a p.o.p. display firm based in Melville, NY.
CCM Global Campaign Features Alexander Ovechkin
CCM has launched a global marketing campaign to unveil its new Vector 10.0 hockey skate and stick.
The campaign is an integrated multi-media global initiative that includes TV, print, the Web, and point of purchase displays featuring NHL star, Alexander Ovechkin.
Len Rhodes, V.P., Global Marketing for CCM, said, “Alexander Ovechkin is featured among a very select group of NHL athletes based on his aspirational values as well as his exemplary performance on and off the ice. The Campaign takes its direct inspiration from the heart and soul of a distinct group of NHL players.”
The CCM Manifesto Campaign was developed by the Cramer-Krasselt group, Montreal, Canada.
Sephora Launches Beauty Insider Program & Kiosks
Sephora stores recently launched a client loyalty program called Beauty Insider, which provides clients with exclusive information and an all-access pass to personalized beauty. Insiders will receive deluxe samples of their choice, invitations to exclusive events, a birthday gift, and special “Insider” information about beauty tips and tricks, as well as customized product picks.
To become ‘Beauty Insiders’ clients register at the new Beauty Insider kiosk, which has been placed in Sephora stores. At the kiosk, clients answer a few questions about product preferences, current beauty must-haves, skin type and coloring, to receive a Beauty Insider member card.
“Sephora is known for its unique sales environment and client services, so a loyalty program like Beauty Insider is the next logical step,” said Betsy Olum, Sr. V.P., Sephora Marketing.
New Alamo Car Rental Kiosk Reduces Transaction Time
Alamo Rent A Car is testing a new touch-screen car rental kiosk that reduces the check-in time for customers by approximately 50%.
The touch screen kiosk allows any customer with a driver’s license, credit card and existing reservation to skip the rental counter and check in directly at the kiosk. After a customer agrees to the terms and conditions, a receipt-sized rental agreement is printed from the kiosk and the customer is directed to his or her rental car on the lot.
The Kiosk also allows the customer to review rental information, upgrade to a larger car class, add additional drivers, and purchase option items such as Navigation Station (GPS unit), Collision Damage Waiver (CDW), and child car seats.
Fromm Launches Retail Presence For Edge Ahead
Fromm International needed an eye-catching display to launch its new line of hairdressing shears called Edge Ahead. Destined for professional beauty supply shops, the display is helping Fromm target hair stylists.
The display uses bright colors and an upside-down model head picture on each “try-it” card, which holds shears that can be tested by the shopper. The modular display came complete with a leg kit, allowing the program to be positioned anywhere in the store, whether on a counter, slatwall or pegboard. The system is manufactured of metal and wire, with red styrene side panels. Colors are used to indicate the different features and quality levels of the shears.
Fromm’s Edge Ahead display system was created by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display firm.
Dove Displays Ultimate Clear Anti-Perspirant
New Dove Ultimate Clear Anti-Perspirant/Deodorant manufactured by Unilever, alleviates the white mark problem by staying on skin and not on clothes while providing outstanding odor and wetness protection.
The new Ultimate Clear is available in the full line of Dove fragrances as well as a new fragrance, Cool Essentials, made of pure cucumber extract and a touch of calming green tea.
The entire line of Dove Anti-Perspirant/Deodorants is available at food, drug and mass retail outlets.
The new Dove Ultimate Clear Anti-Perspirant-Deodorant line will be featured in these corrugated display merchandisers.
Richard Petty Standees Launch Cinnabon Promotion
Cinnabon is partnering with the Richard Petty Driving Experience to launch the Ultimate Driving Experience Sweepstakes. The sweepstakes celebrates the launch of Cinnabon’s newest Chillatta flavors.
Customers can purchase a Chillatta beverage and receive a “scratch off” game piece to instantly win one of over one million free or discounted merchandise prizes at the store, as well as Richard Petty Driving Experience prizes. Each game piece also contains instructions on how to enter the Cinnabon Ultimate Driving Experience Sweepstakes to win an all expenses paid trip for two to a race weekend in Daytona Beach, FL.
Richard Petty standees help promote the sweepstakes and the new Chillatta flavors.
Wienerschnitzel POS Materials Promote BIG DAWG
Wienerschnitzel, the world's largest hot dog chain, is launching its "BIG DAWG" menu offerings, a selection of one-third-pound hot dogs, split, grilled and stuffed in 10-inch buns with three different topping combinations: the Double Cheese Chili Dawg, BBQ Bacon Dawg and Reuben Dawg.
“The BIG DAWGS will be an answer for many of our loyal customers that are looking for a sizeable hot dog that blends both bold flavor and portion sizes,” said Tom Amberger, V.P., Marketing. “We are excited to continue bringing new offerings of ‘great proportions’ to our increasingly diverse menu.”
The BIG DAWG roll out will be supported with television and radio spots as well as point-of-purchase materials.
OfficeMax To Open New Concept Stores
OfficeMax is opening nine new concept stores in Minnesota to provide a colorful environment where professionals can shop, check email, print documents and sip gourmet coffee.
The nine new stores will replace the industry-standard warehouse format with a fun retail concept encouraging exploration. The new design allows customers to try out the latest electronics showcased in a central technology hub. The new stores also will provide a community area called OfficeMax Café, featuring WiFi connectivity so customers can download reports and have them printed at OfficeMax Print and Document Services while they watch cable TV news, shop for suppliers or enjoy a cup of free gourmet coffee. Soft lighting and a soothing color palette of golds, oranges, greens and blues set the tone for the new stores.
OfficeMax’s new store concept was created by FRCH Design Worldwide.
Disney Mobile & Mobile ESPN To Launch Co-Branded Mall Kiosks
Disney Mobile and Mobile ESPN will launch mall kiosks nationwide as part of a distribution agreement that will extend the retail reach of both wireless service providers. Brightpoint will act as a master dealer and manage independent mobile dealers to operate the retail locations.
The kiosks, which reflect the unique products of Mobile ESPN and Disney Mobile, offer Mobile ESPN and Disney Mobile-approved wireless service plans, equipment and accessories. Brightpoint, Disney Mobile and Mobile ESPN have selected 60 key mall locations throughout the U.S. to test the concept and anticipate a national roll out later this year.
“Shopping malls will be essential to reaching our family audience and we think it is a great retail channel for us,” said George Grobar, Sr. V.P. & GM, Disney Mobile. “The dual-sided kiosk featuring both Disney Mobile and mobile ESPN will capture attention in these high traffic locations.”
Said Manish Jha, Sr. V.P., & GM, Mobile ESPN, “Kiosks offering Mobile ESPN and Disney Mobile together are a one-stop shop for two of the wireless industry’s most powerful new brands to showcase and sell their products in an expertly-staffed setting. We are pleased to add another exciting retail outlet to our distribution strategy.”
Sears & ABC Launch ‘Winds Of Change’
Sears and ABC’s Extreme Makeover: Home Edition have formed a partnership, titled “Winds of Change,” which will invite people to contribute to the rebuilding efforts spearheaded by NeighborWorks America in hurricane-damaged communities.
Sears and ABC will rally viewers and customers to contribute at Sears’ 930 Full Line, Sears Essentials and Sears Grand Stores. All donations will benefit the Gulf Coast region rebuilding efforts of NeighborWorks, a nonprofit organization focused on community-based revitalization efforts. The program will be featured on special “After the Storm” episodes of ABC’s Extreme Makeover: Home Edition.
Winds of Change will be supported by TV ads and special store signage at Sears cash wrap areas featuring spokesperson, Ty Pennington.
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