Mass Display Shows Off Inflatable Early Times Boat
Early Times, Kentucky’s classic whisky, is teaming up with Bass Pro Shops for the fishing-themed off-premise summer promotion, “Reel Times.”
A mass display shows off an inflatable Early Times boat flanked by two of the fishing-gear case cards.
Shelf talkers, posters and case cards feature the 1.75 Liter Early Times bottle dressed in full fishing attire. A tear pad offers consumers a chance to purchase a one-of-a-kind Early Times radio/cooler.
Display Showcases ‘Wine, Dine And DVD’ Promotion
Talus Cellars, a member of the Canandaigua Wine family, has joined forces with Netflix, the world’s largest online DVD rental service, to encourage people to “Wine, Dine and DVD.” The two companies are offering a two-week trial membership to Netflix when they pick up a bottle of Talus wines.
“We hope this partnership will encourage people to
open a bottle of Talus with dinner and enjoy a movie from Netflix-with friends, family or that special someone,” said Don Enos, Brand Manager for Talus.
“By providing Netflix an in-store presence at thousands of grocery and specialty stores nationwide, Talus is helping introduce our popular online rental service to millions of potential customers,” said Leslie Kilgore, Vice President, Marketing, Netflix.
In-store counter display units encourage consumers to sign up for the trial membership to Netflix and try a bottle of a popular Talus wine.
Kohler Debuts New Showroom Design & Branding Program
Designed to maintain the consistency of the Kohler brand image, the new Kohler Showroom program offers Kohler distributors a turnkey showroom solution and a powerful selling tool for working with today’s kitchen and bath design-savvy consumers.
“It’s a new level of commitment with our current independent showrooms and a key component in our strategic message of Kohler as a lifestyle brand,” said Christopher Lohmann, Vice President-Fixtures Marketing, Kohler Plumbing NA. “With an increased emphasis on design and lifestyle, the Premier Kohler Showroom program represents the evolution of effective showroom design.”
Bold imagery and a stunning array of products in a gallery presentation capture the craftsmanship and leading edge design at the heart of the Kohler brand. The inviting space, which includes two complete lifestyle suites that promote current bath design trends, merges the connection between fashion, industry and home design.
Modular merchandising displays facilitate easy product change-out to update thespace as new Kohler product is introduced.
Framed images and video presentations within the showroom space support the lifestyles suite and other Kohler product found throughout.
Sony Listening Station Demonstrates New Technology
This Sony Super Audio CD System listening station was recently shipped to Circuit City, Fry’s and Tower Records retail stores around the country.
This permanent all-metal display contains a Super Audio CD System, which includes a stereo receiver, a (SACD) player, a sub woofer and five speaker surround sound system. The display merchandises the Sony Super Audio CD System and Super Audio CDs on two vertical side racks, and is intended to help the customer understand the new SACD technology. It also serves as a listening station for retail stores.
The Sony SACD Listening Station was designed by Blumlien Associates and manufactured by Crew Design, a Kent, CT-based p.o.p. display firm.
Audiobahn Draws Attention With Photo Motion Images
Audiobahn, one of the fastest growing automotive aftermarket, audio component companies, wanted a multi-image display to attract customer attention in its showrooms and incorporate the same theme in its trade show booths as part of its marketing strategy.
Audiobahn worked closely with QPI, developer of Photo Motion Images, and chose three large portable light boxes, using three Photo Motion Images for each of them that would serve both their showroom and traveling display requirements. The Photo Motion Images drew considerable attention to Audiobahn products. Audiobahn discovered that it could show off multiple products in a single light box and found the clarity of the images superior. The images were easy to change out for future product introductions.
The Photo Motion Image display was developed for Audiobahn by QPI of Buena Park, CA.
Pennington Seed Places Merchandiser At Lowe’s
Pennington Seed Co., the world's largest packager of grass seeds and wild bird feeds, recently joined with Lowe’s to revitalize the category in all of its 700 stores.
Pennington enlisted Showtime Enterprises of Paulson, NJ, to create a new icon system and interactive display to serve as a “silent salesperson” to help consumers shop for the right seed for their needs. An icon system of suns, rain clouds, footprints, and stars was created to represent the various lawn conditions. An electronic seed selector was created, which was an interactive program for the consumer, incorporating these icons to help them select the right seed. While many consumers can’t discern between different grasses, they can answer questions about the weather and traffic at home.
Pronto Display Supports Promotions In CompUSA
i3 Mobile Inc., a leading provider of premium wireless media content and services, has formed an agreement with CompUSA to market Pronto, the company’s premium consumer service, in stores nationwide.
The distribution deal is supported by a variety of promotions such as a free trial month of Pronto service with each wireless calling plan activation. Promotional activity includes in-store point-of-purchase displays and signage, featuring the unique Pronto “orb” packaging, symbolic of a Pronto member’s unlimited, access to the world of information.
“This agreement brings Pronto closer to our key prospects in an environment where they are seeking out and purchasing wireless solutions,” said John McMenamin, Executive Vice President of i3 Mobile.
Stewart’s Display Gains Aisle Visibility
Stewart’s Beverage Inc. wanted to place its premier “Original Root Beer” and other popular flavors, into a featured position in the retail environment. The introduction of this Fountain Classic Display transforms a standard five shelf rack into an Old Fashioned Soda Shoppe Center.
The display features a custom awning header and a striped skirt, enhancing its quaintness.
Distributors all over North America have been able to place these highly noticeable displays in stores, giving Stewart’s Beverage valuable in the aisle visibility.
The Stewart’s Fountain Classics Display was designed and produced by NYSCO Products LLC, a p.o.p. firm located in the Bronx, NY.
Canadian Mist Runs Summer Sweepstakes
This summer, Canadian Mist has a special off-premise promotion showcasing the cool, mellow taste of Canadian Mist Canadian Whisky, imported by Brown-Forman Beverages Worldwide.
With special focus on the outdoor partying crowd, Canadian Mist’s Backyard Party program features eye-catching case cards, shelf talkers and 3-D shelf violators.
A summer sweepstakes offers grand prize winners a patio bar package containing a Canadian Mist patio umbrella with stand, a portable bar cart and a set of deluxe bar stools.
Sterling Promotions
National Geographic Opens Travel Store
National Geographic and Galyan’s, a leading sports and outdoor adventure retailer, have joined to open a National Geographic Travel Store, featuring National Geographic’s travel-related products and services. The 1,100 sq. ft. store-in-store is located at the Galyan’s in Schaumburg, IL. The travel store presents National Geographic branded maps, books, magazines, apparel, footwear, gifts, and gear. The state-of-the-art store features the National Geographic Map Machine Kiosk, where customers can create and print custom topographic maps to plan their perfect hike. Customers can also watch the National Geographic Channel and listen to its popular music CDs at the listening station. A central feature of the new store-in-store is the travel desk, where customers can book National Geographic Expedition trips led by National Geographic explorers and photographers.
“We are excited about the opportunity to reach new audiences and equip people with the tools and knowledge they need to explore the world,”said Linda Berkeley, President, National Geographic Enterprises.
Blockbuster Delivers ‘Harry Potter’ Video & DVD
Blockbuster is offering three programs to launch “Harry Potter and The Sorcerer’s Stone” on DVD and video, including Guaranteed to be There; Rent It!, Like It!, Buy It!; and Guaranteed Low Price.
“Harry Potter is one of the most successful movies in history, and we’re excited to offer options for our customers that want to rent it or buy it-or do both,” said Jim Notarnicola, Chief Marketing Officer, Blockbuster.
Extensive point-of-purchase materials support Blockbuster’s different rental and purchase options.
Wyndham Wine Rack Promotes ‘Big Australian Taste’
Wyndham Estate, a leading Australian wine, recently launched exciting on- and off-premise promotions to support its “Big Australian Taste” campaign this summer.
Off-premise, consumers can receive a free pair of Aussie-sized wine glasses etched with the Wyndham Estate logo when they purchase a bottle of wine and pick up an entry-form.
Eye-catching in-store promotional items include a giant five-case wine rack shaped like a wine bottle.
Amstel Light POS Materials Support Summer Promotion
Amstel Light has launched the Amstel Light Beach Patrol, which is hitting the shores with a variety of giveaways for consumers to enjoy throughout the summer. The Amstel Light Beach Patrol, a team of young men and women with plenty of Amstel Light in hand, will spread the excitement of summer by taking digital photos of consumers that will be developed on site.
Amstel Light is integrating point-of-sale materials and three branded self-liquidating offers this summer. Consumers can purchase Weber grills, Hobie Bodyboards and branded flip-flops as part of the promotion.
Yuri Schwalbe, Amstel Light’s Marketing Director at Heineken USA, said, “We are fired up to be offering our customers such a wide range of activities and products, which I am sure will make this summer a memorable one.”
Triangle Display
ISO Display Showcases Haircare Products
This sleek and modern floor display was produced for professional beauty manufacturer Innovative Styling Options (ISO).
The curved, stylized display features an extensive selection of haircare products. The display header proclaims, “Behold multiplicity, for the many moods of your hair.” The display’s neutral colors help to focus attention on the colorful haircare line.
This permanent display fixture was designed and produced by Katherine Frank Creative Inc., a point-of-purchase display and marketing communications company located in Lombard, IL.
Shelf Display Dispenses Rembrandt 3-in-1
Den-Mat Corp. has introduced Rembrandt 3-in-1, which combines a fluoride toothpaste, bleaching gel and whitening rinse to not only whiten teeth but provide superior overall oral care.
Rembrandt 3-in-1 provides significant tooth bleaching results with just regular brushings. Rembrandt’s patented Citroxain ingredient, derived from a papaya enzyme, works to not only remove stains, but to actually whiten the color of teeth.
“We wanted to offer an oral care product that really does it all,” said Dr. Robert Ibsen, President and Founder of Rembrandt Oral Care Products. “This is not just a tooth whitening product, but a superior oral care product that also happens to whiten teeth.”
A unique vacuum formed shelf display stimulates consumer interest and trial at retail.
Christiania Vodka Shines In Elegant Back Bar Display
Christiania Imported Vodka is highlighted in this elegant back bar unit complete with a LED lighting system.
The back bar display reinforces the décor and image of the most upscale and fashion forward establishments.
The display is made from laser cut .25 frosted verde acrylic, frosted face plate printed one color, milled aluminum posts and a white LED lighting system.
This elegant back bar display was designed and produced for the New York City-based sales promotion agency, CCM, by Acrylic Designs, Inc. a p.o.p. firm based in Springfield, Vermont.
Jacob’s Creek Promotes Australian Outback Sweepstakes Promotion
In association with Australia’s Year of the Outback celebration, Jacob’s Creek Australian wine has launched the “Australian Outback Adventure Sweepstakes” promotion.
The off-premise program provides retailers with case cards, shelf talkers and Outback Adventure booklets that include consumer entry forms for a chance to win a ten-day trip for two to the Australian Outback.
Consumers also have the opportunity to purchase an authentic Jacob’s Creek Walkabout Cooler Pack.
PING Introduces Color Code Putter Display
PING is using this display to introduce a Color Code system that optimizes performance and feel for its extensive range of putters.
The new PING putter Color Code system is designed to properly fit all golfers, no matter their height, putting style or playing ability. The display features 10 putter Color Codes available, each representing a different lie angle that varies by one degree, including maroon, silver, white, green, blue, black, red, orange, brown and gold.
Selecting the proper PING putter Color Code could prove to be a vital aid to better putting, given that the proper lie angle helps the golfer to align the putter to the target line.
“With putting accounting for approximately 40% of the average golfer’s score, the importance of being properly fit for a PING putter cannot be emphasized enough,” said John Solheim, Chairman and CEO of PING, a trademark of Karsten Manufacturing.
Displays Offer ScubaPro Dive Equipment
ScubaPro of El Cajon, CA, required a line of displays to merchandise its dive equipment.
Three displays were developed with each one offering diving masks, regulators or snorkels. The displays were made of brushed aluminum with a clear anodized finish for an affordable yet distinctive high-quality look. All three displays work on slatwall or countertop and are adaptable for gridwall with a bracket attachment. Each is also designed for easy access to the product. The new ScubaPro UWATEC logo is prominently silk-screened on each display for maximum brand recognition. The cohesive look of the displays is designed to be consistent with past, present and future ones.
The ScubaPro dive equipment displays were produced by Concept Designs, a p.o.p. display firm based in Mountain View, CA.
Snapple’s Venom Featured In Custom ‘Suction’ Display
To maximize awareness for its new Venom energy supplement drink, Snapple is using a custom Suction Cup Merchandiser for display on cold vault doors in convenience stores.
The Snapple Venom Suction Cup Merchandiser displays seven 8.4-ounce Venom cans. The display’s highlights include two bold, eye-catching designs-a figure of a snakehead biting into a Venom can, which doubles as a can holder and an oval-shaped sign featuring the “Venom” logo. The display was designed in a staggered, step-up configuration of six individual platforms.
This Snapple display was created by Display Technologies, based in College Point, NY.
Counter Display Promotes Pepsi’s AMP Energy Drink
This single serve counter display was designed to promote Pepsi's latest product launch, AMP Energy Drink.
The display was designed to convey the hip and energetic youth image of the brand. The tray’s unique shape, which repeats the amorphic “A” on the can, also conveys the hip, young image of the product. Display placement varied from traditional convenience store locations to trendier nightlife locales.
The display is a vacuum formed "metallic" styrene tray with a laminated tag stock sign and a wire sign holder. It is very compact, requires no set-up and is well suited for the varied locations it would be used. As a single-serve tray, the display is extremely shopable. As a product glorifier or C-store single serve, the unit successfully reinforces product branding.
The AMP Single Serve Countertop Display was produced by The Display Connection, Inc. located in Moonachie, New Jersey.
D. J. Graphics
Daimler Chrysler Features Showroom Kiosk
DaimlerChrysler is featuring this Showroom P.O.S. Kiosk otherwise known as a Vehicle Information Center (VIC), which provides information on all 28 Chrysler vehicles. Content includes product features and benefits, standard and optional features, specifications, color and seating. It is presented using Flash animations, real time text and graphical images. Kiosk applications include a tracking device to record user interface patterns. Another interface was the Special Events Kiosk or Multi-Purpose Kiosk (MPK), which contains the same user interface as the VIC showroom kiosk but serves as a stand-alone presentation, adding audio and video. Additional content includes a dealer locator and the ability to configure, price and equip a vehicle and print out selections.
Mosaic of Windsor, Ontario, worked with BBDO Detroit and Daimler Chrysler to develop the interfaces.
Display Promotes Motorola 2-Way Radios
This display was created to promote up to three Motorola 2-Way Radios. Made from vacuum-formed plastic, it can be converted for use on a slatwall, pegboard or countertop.
The display graphics are interchangeable so that distributors can show only what they sell. The display also features pockets in back to hold brochures. Optional clear acrylic pockets can be attached to the front of the display to hold dummy radios.
This Motorola 2-Way Radio display was produced by Display Design & Sales Co. of Philadelphia, PA.
Radio Shack Merchandiser Features High End Products
This secure merchandising system created for Radio Shack, was designed to accommodate high-end sales products from $150 to $3,000 dollars. The display of expensive product was achieved by enclosing the product in locked glass doors.
Visibility through the glass doors along with pertinent information allowed the consumer to view prior to asking store personnel for assistance. Space was made available for Radio Shack branded product and other brands as well.
The Radio Shack merchandising system was produced by CDA Industries Inc., a point-of-purchase display company located in Pickering, Ontario Canada.
Amerock Displays Cabinet Hardware
This permanent display showcases Amerock premium cabinet hardware.
The island display features special order samples mounted on two sides, arranged in hardware style and finish groupings. Clear tilt bins on the remaining sides provide an in-stock selection of popular sellers.
This display was developed for the kitchen cabinet department of a home improvement warehouse.
The Amerock cabinet hardware display was produced by Heinzeroth Marketing Group, Inc. of Rockford, IL.
WHV Merchandisers Feature Halloween Favorites
Warner Home Video is featuring an array of exciting new tales and scary classics this Halloween including the new Scooby-Doo meets Batman, two new Gremlins DVDs, the home video debut of Goosebumps creator R.L. Stine’s The Nightmare Room and a new Scholastic’s The Magic School Bus DVD.
Lending support to this comprehensive promotion will be eye-catching in-store POP. Retailers will be able to create customized displays choosing either Scooby-Doo or Halloween-themed mixed merchandisers. Additional support for the program will be provided by a national print and online advertising campaign.
The Old Farmer’s Almanac Display Boosts Visibility
This floor display promotes The Old Farmer's Almanac in large supermarkets, superstores and drug stores.
Each floor display is packed with 50 Old Farmer's Almanacs, 10 Old Farmer's Almanac Gardening Calendars and 10 Old Farmer's Almanac Weather Watcher’s Calendars. The strategy is to put a big enough mass of products to be seen on display, and separate them from the confusion of the main-line newsstand racks. The additional goal of this floor display is to introduce and sell the Gardening and Weather Watcher’s Calendars.
The floorstand was produced for Yankee Publishing by Triangle Display Group of Philadelphia, PA.
Weyerhaeuser Hardwood Flooring Display
A variety of finishes of Weyerhaeuser hardwood flooring sample boards are displayed on this wire rack produced by Creative Displayworks Corp. of Toronto, Ontario, Canada.
Each of the eight 18" x 22" boards can be easily removed so that the full effect of each finish can be examined.
The rack, powder coated forest green, is 82" high x 20" wide x 23" deep. Full color graphics are displayed on each side and above the unit.
Three hundred units were produced.
Convenience Store FREEosks Provide Internet Access
Kiosk Information Systems (KIS), Broomfield, CO, has contracted with Boston, MA-based FREEosk, Inc., to manufacture kiosks that provide convenience store customers with free e-mail and Internet access to web sites supplying travel and movie information.
FREEosk selected KIS KW-612 WebStop, which can be easily integrated into convenience stores. The configuration allows users to sit down at the kiosk to access the Internet or use the Web telephone. A video screen at the top of the unit advertises convenience store products. The KW-612 also features a cash acceptor and credit card reader.
“Internet services are becoming more prevalent,” said Jeffrey Wootan, Exec.V.P., FREEosk. “KIS has made it possible for FREEosk to develop a product that allows stores to meet their customers convenience expectations.”
Frito-Lay Launches Line Of Snacks For Hispanic
Frito-Lay has launched a line of snacks targeted at Hispanics, the fastest growing ethnic group in the U.S.
The snacks include: Sabritas Adobadas, tomato and chile potato chips; Sabritones, puffed wheat snacks with chile and lime seasonings; Churrumais, fried corn strips with chile and lime seasonings; Crujitos, queso and chile flavor puffed corn twists; Doritos Ranchero, tortilla chips; Lay’s Limon, potato chips; Fritos Sabrositas, lime and chile corn chips; Doritos Salsa Verde, tortilla chips; Cheetos Flamin’ Hot, cheese-flavored snacks; and El Isleno Plantains.
“This product lineup offers great tasting snacks with unique flavors and textures that are both appealing and familiar to Hispanic consumers,” said Rebecca Johnson, Frito-Lay’s V.P., Marketing.
These new products have been displayed in strategic positions within the store and in the snack aisle.
Vitamin World Uses Permanent Floor Display
Vitamin World is using this permanent floor display in its stores to promote the sale of its Green Source multi-vitamins.
The completely versatile merchandiser features perforated metal shelves that can be adjusted to accommodate other featured products. An acrylic header and side panels allow easy access for interchangeable graphics while casters add mobility for key placement per location.
The Vitamin World Permanent Floor Display was produced by The Display Link, a point-of-purchase display firm based in Babylon, NY.
Display Highlights ‘Get Outside With Bass’ Promotion
Aiming to strengthen its presence in bars and taverns across the U.S., Bass Beer created a temporary back bar display, which highlights Bass’ promotion, “Get Outside With Bass.”
The display features a dissolve unit that switches between a glass of Bass Beer and an action shot of a mountain bicyclist whizzing by. Each unit is 13" high and features a life-size Bass Beer bottle next to the dissolve graphics.
Rapid Displays of Chicago, IL was responsible for the display development and production; Colangelo Synergy Marketing was responsible for the display artwork development.
Rainier Beer Launches Ragtop Sweepstakes
Pabst Brewing Company has launched the Rainier Beer’s RagTop Sweepstakes featuring traffic-stopping displays promoting the grand prize of a 1969 customized ragtop Cadillac DeVille.
Off-premise point-of-sale materials supporting this summer promotion include case card displays with take-one entry cards and on-premise features neon signage, a tap handle, metal tacker and coasters.
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