Disney Launches New Line Of Consumer Electronics
Disney Consumer Products has launched a new line of Disney Electronics, including a 13" TV, DVD player, boom box and portable CD radio. “We're delighted to be a premiere destination for Disney Electronics nationwide,” said Ron Baime, V.P. at Circuit City. “For kids and adults alike, Disney Electronics are infused with the brand’s timeless characters and Circuit City has designed a kid-friendly and vibrant environment to display the Disney Electronics line.”
The new Disney Electronics will initially be available at Circuit City, Sears and Target.
Scholastic Promotes New “Harry Potter” Book
Scholastic has announced a multi-million dollar marketing campaign for the launch of the fifth Harry Potter title: “Harry Potter And The Order Of The Phoenix.” The book will be supported by a marketing campaign that includes: national advertising, partnerships with four Major League Baseball teams, promotional giveaways, and thousands of midnight parties at retail locations.
As part of the campaign, Scholastic has distributed promotional materials to retailers including: 400,000 buttons; 50,000 window clings; 9,500 easelbacks and 24,000 standees with a countdown clock. In addition, Scholastic supplied over 15,000 event kits to booksellers to help them plan their midnight events.
Scholastic has partnered with four Major League Baseball teams to sponsor “Harry Potter And The Order Of The Phoenix.” days. Each team has crafted unique promotions including players dressed up in Harry Potter outfits displayed on the video board, costume contests, raffles, and promotional giveaways.
nReach Develops Kiosk For Mobile Phone Content
nReach, a Golden, CO-based leader in mobile content delivery, is deploying trials with major national consumer electronics retailers for in-store, self-serve Mobile Content Vending Machines. The vending machine allows consumers to personalize their mobile phones by purchasing content including ringtones, graphics, and games.
Through the Mobile Content Vending Machine, customers browse a comprehensive selection of mobile content products, preview what the product sounds or looks like, then purchase the product by entering cash directly into the machine. Once the customer has completed the purchase, the product is sent instantly, over-the-air to their mobile phone.
“Personalizing mobile phones with ringtones, graphics and games was previously for the highly technical crowd,” said Mike Stemple, CEO of nReach. “nReach’s innovations will expand the use of entertaining mobile content to a much broader audience while capturing new revenues for retailers.”
The kiosk is available as a freestanding or counter unit.
Astropower Kiosk Merchandises Solar Power
AstroPower, Inc., Newark, DE, is using this interactive kiosk to merchandise its residential solar electric power systems at The Home Depot.
The AstroPower interactive displays show consumers how easy it is to generate their own electricity with solar electric power systems. The systems are being sold and installed under The Home Depot’s “Installed Products” initiative, a full service program, which provides product sales, financing, installation, and service.
“We are excited to be working with The Home Depot to bring solar electric power to the mainstream consumer market,” said Howard Wenger, AstroPower’s V.P., Premium Power Business. Bill Patterson, Divisional Install Merchant at The Home Depot, said, “The Home Depot is pleased to be partnering with AstroPower in this exciting new product category.”
Pete’s Displays Wicked Summer Brew
Pete’s Wicked Summer Brew is a refreshing lager with a hint of lemon.
The bold red-and-white stripes on the package along with the roguish baseball character set this beer apart. Pete’s Wicked Summer Brew has a full line-up of P.O.S. materials including counter cards, banners, table-tents and foam-board tackers.
A crowd-pleasing stand-up will be used to merchandise off-premise displays or on-premise accounts.
“Consumers look forward to the return of Summer Brew year after year,” said Jennifer Shannon, Assistant Brand Manager. “Pete’s Summer Brew has grown to become a favorite seasonal among craft beer drinkers.”
Corona Conducts “Verano al Ritmo de Corona” Promo.
The Gambrinus Co. is conducting a “Verano al Ritmo de Corona” (Summer to the Rhythm of Corona) Hispanic-market promotion, featuring Latin talent Roselyn Sánchez.
The promotion includes a consumer sweepstakes to win an all-expenses-paid trip to a televised Latin music concert hosted by Roselyn Sánchez in Miami in September.
A full line-up of on-and of-premise POS supporting the “Verano al Ritmo de Corona” promotion will feature Sánchez.
“Verano al Ritmo de Corona is all about the unique vibrancy of the brand, the #1 import beer in the U.S.,” said Don Mann, Marketing General Manager, The Gambrinus Co. “The integrated marketing campaign hits a number of hot buttons for young Hispanics - star power, leading-edge events, exciting music and dance, and a huge concert in a major Hispanic market."
Zima Promotion Offers Consumers A Free CD
Coors Brewing’s Zima has partnered with “Complex,” a new young men’s bi-monthly lifestyle magazine for a summer promotion. Complex is producing a full length CD with urban appeal that will be made available as a Gift with Purchase to be distributed through Zima’s website. The CD features artists in the hip-hop arena. Consumers who purchase Zima will receive a code within the product packaging that allows them to redeem their CD by entering the code on Zima.com.
Additionally, Complex is creating a custom publication/guide for Zima titled, “Start Your Night Right,” which will be distributed nationally through Zima retailers. It will be free to Zima purchasers and will feature articles on musical artists, style and nightlife.
“Zima came to Complex because the magazine delivers male consumers who will help drive their business at retail,” says Rob Weinstein, Marketing Director, Complex Media.
A one page Zima ad in Complex highlights the promotion. Additionally, there will be listening stations set-up in grocery chains and convenience stores so the CD can be sampled.
Tsingtao Beer Features Unique Gong Display
Tsingtao Beer wanted to promote Tsingtao, China’s number one beer by highlighting authentic Asian architecture and style at the point-of-sale.
This display is 80# four color litho printed and mounted to 55pt. Chipboard. It has black wrapped fiber poles and features an authentic metal gong with mallet.
This display was created by Rapid Displays, a Chicago, IL-headquartered point-of-purchase display firm.
Sterling Promotions
Arbor Mist Runs “Deck Party” Summer Promo
Arbor Mist is conducting a “Deck Party” summer promotion, highlighting its new creamy wine blender drink, Arbor Mist Wine Blenders. Arbor Mist Wine Blenders are the first blender drinks made with wine.
Available in three fruit flavors including strawberry, blackberry, and peach, Arbor Mist Wine Blenders combine the great taste of fruit and wine in a pre-mixed alcoholic blender drink.
Arbor Mist Wine Blenders are sold in 1.5-liter frosted bottles, and combine colorful labels with classic black capsules. Each bottle makes 16 servings of 10-ounce drinks.
After adding ice and following the easy recipe on the bottle, the finished blender drink has the same six-percent alcohol level as Arbor Mist wine with fruit.
Outwater Plastics
Jacob’s Creek Runs Off-Premise Summer Promo
Pernod-Ricard’s Jacob’s Creek Australlian wines is continuing to reinforce the marriage between its wine and barbeque with its latest off-premise promotion, “Get Outback to Enjoy the Taste of Australia.”
The promotion offers consumers the chance to purchase a Char-Broil Grill through a limited-time mail-in offer.
The program provides retailers with single and double width case cards, pocket brochures, a Char-Broil Smoker display, IRC coupons on charcoal and IRC coupons on chicken, beef and seafood.
Lancer Displays Thalia Eyewear Collection
Lancer International, Louisville, KY, a division of the Kenmark Group, has introduced several new ophthalmic styles in its Thalia Eyewear collection.
Each new style highlights the fun and excitement that represents the passion of Latin entertainer, Thalia. These styles were designed for women who want to make a statement with their eyewear. The frames feature expressive colors and unique shapes for women. Many styles have spring hinges and custom signature Thalia nosepads.
Thalia Eyewear is being supported by a comprehensive marketing program that includes advertising and point-of-purchase materials. A one-piece display includes a counter card to be used on or next to the platform while the 3 and 4-piece displays include a reversible image of Thalia modeling her eyewear.
Gingiss Promotes Tuxedos For Prom Season
The Gingiss Group, the nation’s leading tuxedo rental chain recently conducted a promotion to infuse more pomp and celebration to the prom. Frankel, a Chicago-based promotion agency, developed the promotion for Gingiss.
The promotion broke through the formalwear clutter of prom season with giveaways ranging from tux rental discounts to prom night stretch SUV limo rides.
The “Be a Prom Star” campaign offered teens five different coded discount cards available through 2 million brochures distributed in high schools in markets with Gingiss stores. Cards could be decoded and redeemed at one of the 109 participating Gingiss stores nationwide.
The program was supported by local market radio partnerships and in-store p.o.p. displays, including window displays and floor stands.
Triangle Display
Hershey Develops First Kisses Permanent Display
Hershey Foods Corp. has introduced a new flavor to the Limited Edition Kisses collection: Extra Creamy Kisses with Toffee & Almonds.
“The public’s appetite for new flavors of Hershey’s Kisses chocolates continues to grow,” said Don Gates, Director, Kisses Franchise at Hershey Foods.
The Limited Edition Kisses will be available in 9.2-ounce and 12-ounce bags.
In-store support includes Hershey’s Kisses Limited Edition Displays and other point of sale materials.
The display shown is the first-ever Kisses branded permanent display vehicle. It is equipped with wheels to be easily moved by retailers to different areas of the store for special promotions.
Displays Help To Launch Mentos NewCharge Gum
Perfetti Van Melle has introduced Mentos NewCharge Gum, a microgum that creates a new segment in the breath freshener category by allowing consumers to choose how much breath freshening they want from their gum. With NewCharge Gum, the consumer simply chooses 1-5 pieces to meet their needs and tastes for fresh breath. When they need more freshness, they simply add one more piece of the microgum.
“We developed NewCharge Gum to be the first product that meets all consumer needs in the breath freshening segment,” said Bob Howard, V.P., Marketing, Perfetti Van Melle.”
Mentos NewCharge Gum comes in a 45-piece flip-top box package. It will be offered in two flavors - Fresh Charge and Cool Charge.
An integrated consumer marketing program, including dramatic displays to gain attention for the new product category in-store, support the new product.
Mizuno Featuring Modular Golf Club Display
This upscale, distinctive, modular display merchandises 24 drivers and woods, but can also be used to display putters with a different product information card.
The logo header is laser cut into the oval front metal plate and has a silver powder finish. There is an inter-changeable product information sign card below the logo sign. The logo is also laser cut into the vertical tower and backed with white styrene. The logo is also screen printed on the base of the display for prominent brand identification.
The tower and base has a textured black powder finish and the club holder a silver powder finish.
This display was created by Nashville Display, Nashville, TN.
Spalding Golf Cart Display Highlights Golf Balls
This display is designed to emulate a golf cart, attracting the attention of golfers. The support for the display is a fully recyclable corrugated pallet.
The open display allows consumers to touch, feel and read all product information printed on the boxes. The display also informs the consumer of the various brands and ball styles available.
The unique display is designed to capture primary locations at retail.
The white liner corrugated display is 5-color flexo printed. The entire display is pre-packed and shipped on a recyclable corrugated pallet.
This display was created for Spalding by Smurfit-Stone Display Group, Richmond, VA.
Daymaker Offering Deluxe Display Rack
Barbour Publishing, Uhrichsville, OH, is using this display rack to merchandise its DayMaker Greeting Books in gift market stores around the nation.
The full-color gift books feature inspirational text and photos for a variety of gift-giving occasions, such as “Happy Birthday,” “Apples for A Teacher,” and “Especially for Mothers”. The books come with envelopes and can be mailed just like a greeting card.
This spinner rack has a 12” footprint and stands 71” high. The header reads, “When a Card Isn’t Enough.”
The display holds a large selection of books and provides retailers with a large return in a minimum of floor space.
Magnet Works Offering Mailbox Cover Display
Magnet Works, Ltd., is using this display to merchandise its MailWraps decorative mailbox covers at gift shops, hardware and garden centers.
The display, which looks like a mailbox post, helps to demonstrate how the covers look on an actual mailbox. The display shows numerous different mailbox covers in a limited amount of floor space.
The MailWraps are affordably priced at under $17, which helps to generate impulse purchases. MailWraps are an affordable “collectible,” and many consumers change their mailbox cover for different seasons and holidays.
This display merchandises MailWraps featuring the artwork of such artists as Warren Kimble, Susan Winget, and Debbie Mumm who represent the bestselling country designs in the Mailwraps line.
Mont Blanc Showcases Presence Perfumes
Designed to present the Mont Blanc Presence perfumes, this distinctive showcase combines the flexibility of oven formed 1/3" frosted acrylic, the durability of 3/8" tempered glass, and fluorescent lighting to produce a subdued glow from within.
Internally ¾" clear acrylic dividers separate product lines and slide-out drawers provide for back-up inventory. The illuminated base casts an appealing glow to attract consumer attention and to enhance the product presentation. The showcase measures 3' deep by 8' long x 3'6" high.
This showcase was designed by Design Vision of Toronto, and produced by fixture this, a division of Creative Displayworks Corp. a Vaughan, Ontario Canada-based p.o.p. display firm.
Redken Offers Store-in-a-Store Program
Redken has provided a comprehensive store-in-a-store environment for the professional beauty salon, consisting of a Shelf Management System, which improves shopability with better organized product and a compelling presentation.
It creates a presence for Redken that sets it apart from the competition, organizes the product and offers education materials. Brand identity is reinforced with visuals that mirror advertising and are updated as ads change.
This Redken Shelf Management System was created by Diam International, a point-of-purchase display firm based in Woodside, NY.
Coca-Cola Has Launched Summer Thrills Promotion
Coca-Cola has launched a “Bring On Summer Thrills” promotion, targeted at teens, to promote its Coke and Sprite products.
Numerous regional promotions around the country will offer free trips and discounted admissions to local amusement and water parks. A national under-the-cap game offers special prizes.
The promotion will be supported with media and point-of-purchase advertising, including special rack cards.
Snapple Conducts “Yard Sale” Promo
Snapple has launched a Snapple Summer 2003 “Yard Sale” promotion.
Designed to encourage fans to drink Snapple, collect caps, and visit Snapple.com, the promotion enables consumers to “buy” limited amounts of exclusive items at the asking price or negotiate the best deal -- just like an authentic yard sale.
Instead of using dollars, consumers use special Yard Sale bottle caps as currency. Over 300 million bottles of Snapple will be flagged for the promotion.
Innovative point of sale materials make the promotion come to life at retail with “Yard Sale” signs, cooler boxes with custom "Yard Sale" booklets, special “Yard Sale” base wraps and rack clips that can be attached to just about anything.
The campaign, which targets 18-24-year-olds, was developed for Snapple by Deutsch New York.
Schick Floor Display Merchandises Intuition
Schick, based in. Milford, CT, is using this display to merchandise Intuition, the first all-in-one wet shaver that lathers and shaves in one easy step so there’s no need for shave gel, soap or body wash.
Intuition was created to work best in a wet environment since the vast majority of women shave in the shower or bath.
With a patented ALL-IN-ONE cartridge that contains pivoting triple blades surrounded by a Skin Conditioning Solid Intuition soothes your skin every time you shave.
Lynne Macchiarulo, Brand Manager, Schick Intuition,said, “Intuition takes the hassle out of shaving, significantly improving your shaving experience while delivering exceptional results.”
Old Spice Shaving Products Are Launched
Universal Group, Los Angeles, has introduced Old Spice High Endurance triple-blade razors, shave gels, pre-shave and after shave products for men, providing them with leading technology to meet their daily shaving and face care needs. Universal Group licenses the Old Spice High Endurance trademarks from The Procter & Gamble Co.
The line’s high impact red graphics and contemporary packaging are designed to appeal to a younger demographic.
A special side panel merchandiser is convertible to a floorstand for endcap display.
Mark Richard, Director of Marketing for Universal Group said that men’s facial care products have exploded in recent years, and that High Endurance is the most comprehensive line for the mass market.
Brach Develops Permanent Bulk Candy Display Bin
Brach wanted to develop a versatile merchandising display that could be placed in supermarket produce departments.
This display, with its wood look, waterfall presentation and low profile design, is extremely versatile.
Both gravity and shelf bins are a unique design that rotate the candy to keep it fresh. The scoop and tong bins sit on a pull out shelf for easy reloading. The use of signage, logos, characters and brand cards make the display a recognizable branded vehicle. Over 1,300 pounds and 30 plus SKUs of candy are displayed in just 24 sq. ft. of floor space.
This display was created for Brach by AMD Industries, Inc., a Cicero, IL-based p.o.p. display firm.
Foreign Candy Displays Rips Near Slurpee Dispensers
The Foreign Candy Co. and 7-Eleven, Inc. have come together to introduce the Rips Slurpee Candy Straw.
The strawberry flavor provides an extra twist with all types of beverages. After the experience of using the straw is over you begin the new experience of eating the straw.
The Rips Slurpee Candy Straw is displayed near Slurpee Dispensers in 7-Elevens to help generate impulse purchases.
Tanita Displays Scales & Body Fat Monitors
Tanita Corp., Arlington Heights, IL, is using this 3-Sided wire display, which can stock up to 24 scales and 40 hand-held products. A colorful three-sided header draws interest into the merchandiser. The display also includes one brochure pocket.
The display merchandises a wide array of different scales plus fat monitors. Home-use scales plus body fat monitors enable individuals to see their bodies better by monitoring their body fat and weight, while tracking changes over time. The hand-held self-monitoring products, include the calorie-counting HealthyJump jump rope, the Cardio heart rate monitor, and the SyncWalk pacesetter stopwatch. These products can be hung at the top of the display.
In addition to this 3-Sided wire display, Tanita also offers its retailers a two-sided and one-sided wire display, and several corrugated displays.
Solatube Floor Display Features Skylight
Solatube International, Vista, CA, is using this free-standing floor display which features a sample 10-inch Solatube tubular skylight. The display unit has full color graphics that attract shoppers’ attention. The display provides a great deal of information about the Solatube, and provides free brochures and tips on installation for homeowners.
A light can be placed overhead and shined through the dome to show how light comes through into a room. Or, a small laser can be placed and aimed at Solatube’s patented Raybender Technology in the dome to demonstrate how it bends the ray down into the tube.
The display is 7'1" tall and has a 2'2" x 2'2" footprint. The heavy-duty powder-coated steel frame is easy to assemble.
These displays have been provided to home centers and hardware stores, lumberyards and window and door shops.
Coca-Cola Featuring NASCAR Merchandiser
Coca-Cola Co. is using this merchandiser to highlight its relationship with NASCAR. The display simulates the front end of a Coca-Cola NASCAR race car, creating great stopping power that generates impulse purchases.
The display offers easy accessibility, and also provides interesting facts about NASCAR (one of America’s Leading TV Viewing Spectator Sports), including a list of drivers who are members of the Coca-Cola Racing Family.
The display is crafted with vacuum formed side and front bumpers, wheels and brackets featuring the unmistakable Coca-Cola red and white logo, a Coroplast Back, and windshield graphics. The unit sets-up easily in five minutes. The 7’ long, x 4’ wide, x 5’ tall display can be customized with the names and logos of individual retailers.
This display was created by Display Technologies, based in College Point, NY.
Fischer Beverages Promotes Moretti Birra
Fischer Beverage International, the specialty beer division of Heineken, has launched a campaign to promote Moretti Birra. The theme of the campaign is “Oh, for the love of Moretti!”
The campaign will be widely visible on- and off-premise across the country.
Fischer Beverage has appointed branding agency Smith & Jones, Troy, NY, as agency of record for Moretti Birra and six other European specialty beers, including Affligem, Hacker-Pschorr, Murphy’s Paulaner, and Wieckse Witte.
“Right now, these brands are a well-kept secret, greatly admired by beer aficionados,” said Mark Shipley, Principal of Smith & Jones. “Our goal is to make Fischer Beverages part of the American lexicon.”
Scott DeMartine, General Manager for Fischer Beverages, said, “Fischer has aggressive plans for our portfolio of international products in the U.S. market.”
Kool Displays Free Pager Offer
Brown & Williamson Tobacco’s KOOL cigarette brand has teamed with PageMaster Corp. to present an exclusive opportunity for KOOL customers to get connected with alphanumeric paging services.
Consumers who purchase specially marked packs of KOOL will receive coupons they can redeem for their choice of either a $150 Motorola Talkabout T-900 2-Way or a $70 Motorola T-350 1-Way pager. Pager content channels include news, sports, weather, music and entertainment, information and updates.
“KOOL celebrates urban living,” said Ludo Cremers, V.P. for KOOL brand marketing. “The Motorola pager promotion fits into the lifestyle of KOOL consumers who want to be connected.”
The free Motorola pager offer will be supported by media advertising and point-of-sale materials.
141 Worldwide, New York, City, a division of Bates, developed the consumer communication materials for the KOOL/Motorola Pager Promotion.
Siemens Inflatable Raft Promotes Cell Phones
Siemens is using this 62-inch S-56 Mobile Phone Raft to promote its phones at the point-of-sales, trade shows and promotional events.
In addition to promoting the S 56 phone, the inflatable is a fully functional pool raft.
Siemens is also using 20’ Giant Cold Air Inflatable Mobile Phones to draw traffic to dealers, and at special promotional events.
These inflatables were created by The Inflatable Marketplace, El Cajon, CA.
Subway Restaurants Introduce Tuscany Decor
Subway Restaurants has introduced Tuscany Décor, a new design package that is the first complete interior and exterior revamp Subway has undertaken. The Tuscany Décor provides a warm and inviting environment that enhances Subway’s brand positioning of healthful, fresh, great-tasting sandwiches and salads.
“We realize the importance of reinforcing our brand in everything we do, from advertising through restaurant appearance,” said Ruth Woyciesjes, Subway Creative Director.
The inspiration for the new look comes from the Tuscan heritage of Subway Co-founder, Fred DeLuca. The warm colors and textures of the Tuscan countryside embody Old World charm. The natural materials of the region--brick, clay, stone--express the feel of the landscape.
The design concepts were developed for Subway by Design Forum, a Dayton, OH-based retail design firm.
Baskin-Robbins Promotion Ties In With ‘X2’
Baskin-Robbins recently tied in with Twentieth Century Fox’s ‘X2.’
Joe Adney, Senior Director of Marketing for Baskin-Robbins, said, “Our flavor production team developed a collection of ice cream creations that reflect the theme and elements of this summer movie.” These flavors included; Oreo X-Mint, X-Treme Berry Sherbet, and Wolverine’s Berry Rampage Sundae.
The X2 summer promotion has been supported with media and internet advertising, extensive in-store signage and special in-store displays.
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