Coca-Cola Launches ‘Treat Yourself Light’ Merchandiser
Coca-Cola has introduced the “Treat Yourself Light” merchandising program, which creates a convenient diet beverage center in supermarkets, mass merchandisers and drug stores. Anchored by Diet Coke, the display contains multiple sizes of Coca-Cola’s entire diet carbonated soft drink portfolio.
The Treat Yourself Light permanent merchandiser makes it easier for shoppers to find trusted diet brands. Three display sizes are available, all featuring adjustable shelves to accommodate a variety of package types, as well as easily changeable fabric panels.
The Treat Yourself Light merchandising program offers convenience through incremental placement in relevant areas outside the beverage aisle such as the produce section, front of store or the “better for you” food section.
Dr Pepper Runs “Spider-Man 2” Instant Win Promo.
Dr Pepper has become the exclusive soft drink partner of “Spider-Man 2,” offering its customers the opportunity to instantly win Dodge Vipers, Segway Human Transporters and Vespa Motor Scooters by looking in 20-ounce and 2-liter bottles, and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper.
Two unique packaging innovations for bottles and cans will fuel excitement. Upon popping the top of a special talking can, the consumer will hear a recorded message that says, “You have won a Dodge Viper!” Purchasers of 20-ounce and 2-liter bottles will look through the empty bottle using special “Spidey Eyes” on the back of the bottle to see if they’ve won.
Chris Creedon, Director-Promotions for Dr Pepper, said, “The excitement surrounding the movie, the cool, interactive packaging we’re using, and the lucrative prizes at stake could result in a really explosive summer for Dr Pepper.”
Point-of-purchase materials support the promotion.
DVDPlay AEMs Rent Or Sell DVDs 24/7
DVDPlay, Inc. has introduced an Automated Entertainment Machine (AEM), for installation in restaurants, grocery stores or any location movie watchers frequent. The Internet connected machine provides a revenue source for retail chains while offering a convenient way for people to rent or buy the latest movies.
Jens Horstmann, DVDPlay CEO, said, “Using these systems, customers will be able to rent or buy the latest DVDs in less than a minute and return them in less than 20 seconds.”
DVDPlay AEMs are advertising-enabled through DVDPlay’s ADPlay™ Network to feature in-store ads or static ad displays.
The new AEM100i and AEM350i hold 102 and 350 DVDs, respectively. The systems feature a fully automated touch-screen interface and provide complete movie descriptions and information.
TouchStand Media Kiosk Debuts
Synergy Media Group has introduced TouchStand, a web-enabled, in-store media kiosk that offers retailers and their customers digital audio clips from more than 3.2 million songs. TouchStand’s digital audio content is powered by Loudeye Corp. and its comprehensive music database comes from Muze, Inc.
“Today’s entertainment media retailers are feeling the pressure from fierce competition, the need to diversify and expand their revenue streams, as well as the uncertainties of the evolving field of digital downloading,” said Michael Fitts, CEO of Synergy Media Group. “TouchStand gives retailers an invaluable tool that provides an immediate return on investment with increased sales and the ability to offer consumers a limitless warehouse of entertainment products.”
Molson Canadian Features Illuminated Satellite Bar
Food service retailers are using this portable bar to serve cold cans or bottles of Molson Canadian beer.
It is mounted on heavy duty casters, has a tubular steel frame, and features fully illuminated backlit top and front panels. The inner cart has an insulated tub (with drain plug) that can be filled with ice to chill cans or bottles. The inner tube is supported by a tubular cart with a server step and is portable as well.
The Molson Canadian Illuminated Satellite Bar was produced by Illumina Lighting & Display, Markham, Ontario, Canada.
Remy Amerique & ScentAir Unveil Spirits Scent Sampler
For the launch of Mount Gay Rum’s new flavored vanilla and mango rum, Remy Amerique has selected several liquor retailers nationwide to debut a new scent dispensing system by ScentAir Technologies, Santa Barbara, CA.
The new scent devices create the fresh aroma of Mount Gay's new flavored rum as part of a point-of-purchase, on the shelf, in-isle and scented in-store demo display.
As consumers walk by the display, a motion sensor emits the vanilla or mango scents, which were developed specifically to match the true Madagascar Vanilla and Mexican Mango in the Mount Gay Flavored rums.
“Remy is extremely excited to add ScentAir’s scent sampling technology as a unique marketing tool for the liquor industry,” said Nicolas Guillant, Brand Manager of Mount Gay Rum. “Introducing the cutting edge scent technology is Remy's way of allowing customers to experience Remy's products, before actually tasting them. The aroma increases curiosity and the desire to taste the product.”
Hershey Debuts Ice Breakers Liquid Ice Breath Mints
Hershey Foods has introduced Ice Breakers Liquid Ice breath mints. The small round mints are filled with liquid-an intense burst of flavor that dissolves immediately, leaving the mouth refreshed.
As part of the marketing campaign, “Is it liquid or is it ice?” people who try Ice Breakers Liquid Ice breath mints can cast their vote at www.LiquidorIce.com and enter for a chance to win a grand prize trip for four to Los Angeles where they will meet singer Jessica Simpson.
For every vote received, Hershey Foods is donating $1 to the Rock the Vote campaign, a non-profit, non-partisan organization that engages youth in the political process.
“We are excited to announce our partnership with Jessica Simpson. Jessica is very energetic, and sociable so she’s a perfect match for our new product Ice Breakers Liquid Ice,” said Thomas Hernquist, Sr. V.P. and Chief Marketing Officer, Hershey Foods.
‘Ogre-Sized’ M&M's On Display
M&M’s has introduced the first-ever “Ogre-sized” version of its M&Ms chocolate candies. The M&Ms Brand SHREK Mix, featuring 50% bigger Milk Chocolate and Peanut M&Ms, is being displayed in stores and theaters.
Janis Smith-Gomez, V.P., Marketing, M&M’s, said, “Nothing says big chocolate taste like ogre-sized M&M’s; add that to the biggest movie and the biggest star, and you’ve got an unbeatable recipe for ogre-sized fun."
As part of the promotion, M&M's is also conducting an “Ogre-Sized Load” sweepstakes. By guessing how many Ogre-sized M&M’s will fit in the Grand Canyon, one winner will receive an all-expenses paid trip for four to the Grand Canyon.
Sterling Promotions
Illuminated Mountain Dew Display Attracts Attention
This display was produced for the Pepsi Cola Co. to attract consumers’ attention before the point-of-sale. Two bright LED's illuminate the Mountain Dew Bottle catching the consumers’ attention as they approach the cold vault door.
The unit is made of an injection molded body, 4-color process printed label, motion sensor, 2-LED's and 3 AAA batteries.
The illuminated Mountain Dew Bottle display was produced for the Pepsi Cola Company by Crew Design, a p.o.p. display company located in Kent, CT.
ExxonMobil Opens ‘On The Run’
Americans love life in the car, but they hate life on the road, according to Ben Soraci, U.S. Manager of ExxonMobil’s On The Run convenience stores.
To help provide a small oasis from the crowded highways, On The Run’s design engineers have designed each store’s layout with drivers’ needs in mind, to make it as easy as possible to find what they want, in a friendly atmosphere. On The Run convenience stores are easily accessible from the highway and offer light meals and stimulating beverages to give weary drivers a break from the road.
Hutch Displays Feature Kellogg Snacks
The Kellogg Co. used these metal hutch displays to feature its snack products and engage the consumer, including women and children, with a fun and whimsical feel.
The displays provided a secondary placement one-stop shop for Kellogg Snack specific products. Another objective was to increase the number of SKU’s and quantities merchandised.
The Kellogg Snacks Hutch Displays were created by Multi Dimensional Resources, a point-of-purchase display firm located in Hasbrouck Heights, NJ.
Emerald Nuts Displays Support Product Launch
Emerald Nuts has launched a line of fourteen different snack products.
The company is featuring this shipper display to trigger impulse purchases in-store. There are different shipper displays for ‘on the go’ canisters and for glazed nuts.
Emerald has also provided retailers with attractive permanent displays that hold eight cases of nuts.
The displays are part of an integrated media campaign to gain attention for the Emerald brand.
Emerald is the Official Nut Supplier to the U.S. 2004 Olympic teams, in Athens, and will feature this association on its promotional materials this year.
The packaging and display graphics are designed to convey appetite appeal as well as the low-carb, health benefits of nuts.
Triangle Display
Reebok Display Tables Featured In Finishline Stores
Reebok International created this table kit display to promote a new line introduced to its Classic footwear brand, exclusively in Finishline stores.
The table kit consisted of a 60" x 30" table, a 44" x 26" table and risers ranging from 10"L x 6"W x 3,4,5"H. The tables were positioned in the store in a prized real estate section. The creation of white mats, white steps and risers were to keep the focus on the bright color shoes.
The Reebok Display Table Kit was produced by Rapid Displays, a point-of-purchase display company located in Chicago, IL.
Implus Uses Foot Scanner Kiosk To Find The Right Fit
Impus, a marketer of insoles, is using kiosks to help customers’ find the best fit. The kiosk application, called the Sof Sole Fit Sys Foot Scanner, provides a 30-second foot type analysis with a recommendation for insole, sock and shoe type.
The foot scanner is manufactured by FiTracks. The scanner hooks into the bottom of the kiosk to provide the apparatus for people to stand on. Meridian Kiosks of Southern Pines, NC, provided the kiosks for the program.
The Sof Sole FitSys Scanner experience begins when a retail sales associate offers a customer an in-store custom foot scan to determine appropriate insoles. The customer steps on the scanning device in a natural position, enters their gender, shoe size and physical activity and then initiates the scan using the stainless steel tracking ball and keyboard on the kiosk.
Total sales of Implus insole and sock products in areas where the FitSys scan kiosk has been featured have doubled. Total revenue went up 160 to 170 percent,” said John Andrews, Implus Marketing Director. “Kiosks are everywhere and our kiosk lends credibility to the product that a desktop or laptop does not.”
Polaroid Displays New One600 Instant Camera Line
Polaroid Corp. introduced its new Polaroid One600 line, featuring four cameras-the One600 Classic, One600 Ultra, One600 Pro and One600 JobPro.
The new, sleek design of the Polaroid One600 line makes it a convenient portable companion for a wide range of users. Each camera comes equipped with a variety of features including a built-in, automatic flash with ready light, digital film counter to track available photos and a convenient wrist strap for easy portability. The new family of Polaroid One600 instant cameras uses large-format 600 instant film and is available now at most major retailers, traditional photographic stores, and computer and electronic stores nationwide.
Floor and counter units will display the Polaroid One600 line.
Shell Displays Enhanced Gift Card Program
Shell Oil Products US has launched an enhanced gift card program. The Shell Gift Card is an effective way of introducing consumers to the brand and giving motorists the opportunity to experience Shell services and products.
According to David Bunch, the Company’s Manager of credit cards, gift cards are one of the fastest growing categories and most valuable marketing tools available. “With the largest number of retail stores in the U.S., our retail footprint and brand strength give Shell a distinct competitive advantage in gift card marketing,” he said.
Each retailer that signs up for the Shell Gift Card program will receive newly designed point-of-purchase materials including this counter display, as well as an inventory of Shell Gift Cards. Shell Gift Cards will be sold at participating Shell stations, Walgreens, Safeway and Safeway-affiliated stores. This display was created by Design Phase, 1771 S. Lakeside Drive, Waukegan, IL 60085. (Web Site)
www.dphase.com
Corona Pub Sign Increases Brand Presence
The Gambrinus Co. wanted a unique sign that would increase brand presence for Corona Extra beer in on-premise establishments while maintaining a link with its current “Miles Away From Ordinary” ad campaign.
This sign achieves a refined look with its engraved pewter-look beach scene plaque, rich wood centerpiece and decorative wall hanger. The juxtaposition of these diverse elements made this pub sign very different from other pub signs and helped to ensure placement.
The Corona Pub Sign was produced for Gambrinus by Heritage Sign & Display, a point-of-purchase display firm located in Nesquehoning, PA.
Labatt Promotional Banners Target Local Markets
Labatt USA required promotional banners that would tie-in Dos Equis beer on a local market basis in various West Coast areas.
The customization of each banner caters to a local market feel.
The customized Dos Equis promotional banners were each distributed to San Diego, CA, San Francisco, CA, Phoenix, AZ and Los Angeles, CA
Creative Media Concepts, El Cajon, CA, was the sales promotion agency for the campaign.
These Dos Equis promotional banners were created by ProPrint Services, Inc., a point-of-purchase display firm located in Toronto, Canada.
National Sweepstakes Marks Minwax 100th Anniversary
Minwax is celebrating its 100th Anniversary by offering consumers a chance to win 100 prizes. A grand-prize winner will receive a trip for two to a taping of the PBS TV show “The New Yankee Workshop” in Boston, MA and an opportunity to meet host and master carpenter Norm Abram.
“This is a significant opportunity to celebrate our heritage with consumer and trade customers and a valued industry partner,” said Harvey Sass, President of Sherwin-Williams Wood Care Group. “Their support has enabled the company to develop one of the strongest brands in the wood finishing/wood care industry.”
D. J. Graphics
Security Chain Offering Chain Center Displays
Security Chain Co., Clackamas, OR, is offering retailers a variety of permanent merchandisers to help them merchandise its line of chains and accessories.
This assortment features 2 free standing retail display units which can be placed side by side. The display can be used with or without a chain cutter.
Each rack measures: 16" wide x 59" high x 18" deep.
In addition to this display for weldless chain and accessories, Security Chain is also offering merchandisers for welded chain reel and accessories and welded chain pail and accessories. Displays can be custom configured to meet retailers’ needs.
Security Chain offers chains for lifting and cargo control applications.
Burger King Features Giant Shrek2 Rooftop Inflatable
Burger King is marking the return of Shrek in a really big way, with a 12 foot tall inflatable Shrek standing on the roofs of selected Burger King restaurants and the limited time availability of a new series of Shrek-themed toys in Kids Meals.
“The original Shrek motion picture was a hit with our Guests, so we’re thrilled to be a promotional partner with DreamWorks on Shrek2,” said Russ Klein, Chief Marketing Officer for Burger King Corp. “Our inclusion of a larger-than-life Shrek on top of more than 2,000 of our restaurants across the country provides powerful 'air support' for the film, and adds an extra dimension of fun for Guests when they visit their neighborhood Burger King.”
The Burger King Shrek2 promotion is being supported with in-restaurant merchandising, and national kid-directed television advertising.
Smirnoff Inflatable Highlights Ice Brands
Smirnoff has used this unique Moon inflatable to feature the Smirnoff Ice and Smirnoff Ice Black brands.
The 36" Crescent Moon with the Smirnoff bottles is a 2 sided display that grabs the consumer’s attention at the point-of-sale.
This inflatable display was created for Smirnoff by Sterling Promotional Corp., a Purchase, NY-based point-of-purchase display and promotional firm.
Displays Feature ‘Starsky & Hutch’ On DVD & VHS
Warner Home Video is using colorful merchandisers featuring detectives Starsky, Hutch and the Ford Gran Torino, to support the release of the comedy “Starsky & Hutch” on DVD and VHS.
The $90 million box office film features a hilarious ensemble including Ben Stiller, Owen Wilson, Vince Vaughn, Snoop Dogg and Juliette Lewis.
The DVD’s special features include outtakes, deleted scenes, a documentary spoof, Snoop Dogg’ Fashion Fa Shizzle and more.
To support the release, Warner is offering consumers $5 off the purchase of “Starsky & Hutch” and “The Big Bounce.” Both DVD’s will feature on-pack stickers highlighting the offer.
DVD Station Places DVD Rental Kiosks
DVD Station, San Francisco, CA, has developed a next-generation DVD rental kiosk for placement at Metreon-A Sony Entertainment Center.
DVD Station brings the best of the web shopping experience to the physical store. Consumers browse for product on a “virtual shelf” that mimics the experience of walking the aisles. Using a touch screen interface, customers browse thousands of films by movie genre, actor or director-and then rent and buy those DVDs and video games.
“The Metreon location provided a critical R&D laboratory to develop a retail process that we are replicating with success across the U.S.,” said Tim Hogan, CEO of DVD Station. “This new retail concept has been deployed across several retail channels including: grocery, health and fitness, and specialty retail.”
Nokia Features Lenticular Wall Display
With Nokia’s Picture Yourself Wall Display for AT&T Wireless, consumers step back and forth to see the visual effects while taking in the advertising message.
These next generation lenticulars, known as Dynamic Images, are capable of sophisticated visual effects such as flips, morphs, zooms, 3D and movie-like motion for up to three times the resolution and animation time of traditional lenticulars.
These lenticulars were produced by Hawthorne, CA-based Dynamic Images, using a patented process purchased from Eastman Kodak.
palmOne Opens Flagship Store In Philadelphia
palmOne, Inc. has opened a flagship store in Philadelphia International Airport to showcase its Zire and Tungsten handheld computers, Treo smartphones and accessories.
The goal behind the flagship store is to reach customers who don’t shop in traditional office or high technology superstores or online. palmOne also wanted to illustrate that handheld computers and communications solutions can be used by all types of people to improve productivity and enhance the enjoyment of life. The store offers an attractive and comfortable environment staffed by expert consultants.
“The surprise of seeing and interacting with our products in open-air mall settings or attractive airport locations is working,” said John Hartnett, V.P., palmOne Stores Worldwide. “Half of our palmOne Store customers tell us they bought on impulse, and we’re attracting an excellent mix of new clientele and loyalists.”
New Sizzler Restaurant Design Debuts In Northern CA
Worldwide Restaurant Concepts, has opened a new Sizzler restaurant in Antioch, CA, showcasing all the branding and structural elements that are part of Sizzler’s current remodel program.
Design elements for the new store include warm interior colors, interior and exterior river rock accents, updated menu boards, and new eye-catching exterior signage and entrance area.
“Sizzler USA has been introducing these elements into existing restaurants with their remodel program, but the impact is far more dramatic at this new location,” said Charles Boppell, CEO of Worldwide Restaurant Concepts. “Expanding the network of franchisees is a key component of Sizzler’s growth strategy and this restaurant captures the vitality of the brand and will be a valuable asset in attracting new franchisees to the Sizzler family.”
Blimpie Conducts ‘Super Summer’ Promotion
Blimpie is running the new “Super Summer” promotion featuring custom LidRock CDs. Produced by LidRock, each collectible CD comes packaged in the plastic beverage lid of a 32 oz. drink and features music from a headline artist.
Blimpie is also sponsoring Clear Channel Entertainment's “Summer of Live” Concert Season. As a presenting sponsor, each concert venue will feature Blimpie signage and on-site sampling. To celebrate its Super Summer, Blimpie will also bring back its most popular limited time available sandwiches and salads.
The Summer of Live Sweepstakes provides a chance to win one of several ultimate concert road trips including the grand prize trip for two to England and a pair of tickets to the winner’s choice of a Clear Channel concert in England.
“It is our 40th birthday and we want to make a big impression both with our hot new menu concepts and our exciting promotions,” said Mark Mears, Chief Marketing Officer, Blimpie International.
Displays Support Hacker-Pschorr/YakimaCross-Promo
Hacker-Pschorr and Yakima have teamed up for a cross-promotion this summer that will offer consumers a cash rebate on any Yakima roof top cargo box and a chance to win a Yakima Platinum Pro 16S roof top cargo box. Sweepstakes entry forms will be featured in both on-premise and off-premise accounts.
In addition to the sweepstakes, off-premise accounts will feature a $25 consumer rebate off any Yakima roof top cargo box. Inflatable display enhancers will be used both on- and off-premise to promote the rebate and sweepstakes. The promotion is a continuation of Hacker-Pschorr’s “Pswheat!” campaign featured on POS and all promotional elements. The “Pswheat!” tagline will also be used on case cards to reinforce the theme of the promotion.
“The Yakima and Hacker-Pschorr brands share a common consumer that pursues an active, outdoor lifestyle,” said Mary Anschutz, Brand Manager for Hacker-Pschorr, Star Brand Imports.
Heineken House Party Promo Features Eye Catching POS
Heineken USA has launched the latest installment of its House Party program. For the second consecutive year, the program will be held in late August on the island of Jamaica creating the ultimate House Party experience.
By listening to local radio and logging onto Heineken.com, consumers 21 or older will be encouraged to enter a sweepstakes to win an all expenses paid trip for two. Top winners will receive the opportunity to fly to Jamaica and attend the event featuring musical performances, food, celebrities, giveaways and Heineken.
The promotion will feature eye catching point-of-sale materials designed to provide Heineken with significant presence at retail accounts during the critical summer beer selling season.
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