The Body Shop Unveils New Store Design & Identity
The Body Shop, a British-born brand famous for its pioneering use of natural ingredients in high quality cosmetics and toiletries, has unveiled a new stylish store design and brand identity. The fresh and striking store layout will make The Body Shop customer experience both inspiring and engaging.
Following the success of eight new concept trial stores in seven countries, including San Francisco and New York, The Body Shop new look will be rolled out to 250 stores throughout the world this year including 65 in the U.S. and Canada.
The stores feel lighter and more modern with displays that are simple and clear, bright and open. By giving each product range its own clear, well-lit space with testers and detailed advice panels, customers now have clearer signage to guide them through the store. The new stores use signature The Body Shop notes of green and white and materials that reflect the environmental concerns the company is known for, from hemp fabric to non-toxic paint.
To support the new stores the new brand identity is also being implemented across all product packaging and promotional materials.
The new branding builds upon the world-renowned logo, giving it a more contemporary feel with the recognizable 'pod' symbol incorporated into the brand name and a darker shade of green added to the color palette. Andy King, Global Marketing Director of The Body Shop said, "We have designed this store with the customer foremost in our minds. We'd love our customers to feel as if they discover something new every time they walk into the store. This great new design and strong new identity reflect The Body Shop in the 21st Century, building upon the heritage and knowledge of company whilst remaining true to all the ethical values of the brand."
Nintendo World Opens As Retail Destination
Nintendo recently opened its first retail store in New York City's Rockefeller Plaza.
Featuring 10,000 square feet of retail space and two stories of interactive fun for all ages, Nintendo World is a one-of-a-kind interactive entertainment and retail destination.
Highlights of the store include a selection of exclusive Nintendo DS, Game Boy Advance SP, Nintendo GameCube and Pokemon merchandise not found at any other store in the world.
There are over 50 interactive stations featuring the hottest Nintendo games and an extensive multi-player gaming wall featuring Game Boy Advance and Nintendo DS systems.
A surround sound gaming lounge offers consumers a place to play and feel like they are part of the game-complete with rumble seats. The Pokemon Center features exclusive merchandise, state-of-the-art demo stations and an Ultra-Pokedex.
Other highlights include an extensive Nintendo DS sampling station; and a complete GameBoy Advance SP “bar” where consumers can grab a barstool and play a variety of games.
QuikTrip Stores Launch Interactive Kiosks
A new check-cashing and bill payment mini-kiosk is launching at QuikTrip convenience stores. CashWorks, a GE Consumer Finance Company, is offering both bill payment and check-cashing services through its new mini-kiosk platform.
Customers, including those with cash but not a CashWorks card can pay bills to more than 4,400 companies including utilities, cable, and phone service providers. The CashWorks kiosk can approve transactions for first-time users in minutes. Once a customer is enrolled, transactions typically take less than one minute.
According to CashWorks’ research, 45% of consumers who use the check-cashing service make purchases on the spot, and 81% say they plan to use the kiosk in the future.
Utix Merchandisers Display Prepaid Gift Tickets
Utix Group, a marketer of prepaid experience gift tickets, has unveiled its “Live It-Give it” concept and an attractive merchandiser designed for high-profile display of the Company’s prepaid gift tickets.
Working closely with its strategic partner InComm, Utix has developed an appealing in-store merchandiser that can be easily incorporated into a retailer’s gift center. Centered on the Company’s new promotional theme, “Live It-Give It,” the merchandiser will highlight Utix prepaid tickets, including each of its popular sports recreation, leisure and entertainment offerings. The display unit will enable Utix to introduce new prepaid experiences as they are developed.
Lindemans Minis Target Women Wine Drinkers
Lindemans Wines has released its new Lindemans Mini package format, targeting women. Lindemans noted that according to the Wine Market Council, women purchase 70% of all wine sold, and account for two out of three wine drinkers.
The Mini is a single-serve bottle that holds approximately one glass of wine and is sealed with a screwtop.
Women who have tried the 187-ml bottle appreciate not having to open an entire standard-sized bottle of wine to have one glass, are happy to dispense with the corkscrew and value the serving options that the unique bottle size offers.
Lindemans is promoting the new Minis with special wire floor displays and custom plastic gravity feed shelf display systems.
New Nestea Ice Debuts
Nestea Ice, the newest addition to the Nestea family, delivers a cooling sensation that instantly refreshes from the inside out. Available in two flavors, Limed Ice Tea and Lemon Green Tea.
“Consumers have reacted favorably to intense cooling flavors in other product categories, and we feel confident that this drink will bring new consumers into the tea category,” said Geoff Stella, Nestea Brand Manager. “Nestea Ice is the brand's first new product innovation in several years, and we expect it to appeal to new users who are seeking a revitalizing tea that complements a dynamic lifestyle.”
The Company is supporting Nestea Ice with an integrated program including advertising and p.o.p. displays.
Sunrise Growers Display Promotes Photo Contest
Sunrise Growers recently implemented a "Give Strawberries A Spin" national photo contest with the grand prize winner receiving a new 2005 Volkswagen Beetle.
Sunrise Growers invited consumers to send in a photo featuring their family enjoying strawberries in their favorite fun way. Entries were judged on the artistic use of strawberries and the uniqueness of the photo.
The “Give Strawberries A Spin” photo contest is being communicated in participating stores through interactive displays featuring usage guides, tear pad entry forms and free recipe booklets in the produce departments of Jewel Osco, Smith’s, Meijer, and Fred Meyer stores.
Cinnabon Brand Cookies Debut
Poore Brothers has launched Cinnabon brand cookies via a licensing agreement with Cinnabon, the market leader among cinnamon roll bakeries and a subsidiary of FOCUS Brands.
The products being launched are a Cinnamon Roll soft cookie, a Cinnamon Roll Sandwich cookie and a Cinnamon Swirl crisp cookie. All three items are made with Cinnabon’s proprietary Makara Cinnamon to provide a flavor experience consumers are accustomed to with the Cinnabon Classic Cinnamon Roll.
This colorful shipper display has been offered to mass merchandiser and grocery retailers to help support the launch of the new cookie line.
Sterling Promotions
Infiniti Announces New Retail Design Initiative
Infiniti, the luxury division of Nissan Motor Co. has announced a new, comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers.
The new design concept features forms that are energetic and modern with an accent on natural materials and open lighting. The physical layout leads from lobby to sales lounge to product gallery, providing a dramatic reveal of the Infiniti vehicles. Also included are new sales consulting, vehicle delivery and service lounge designs.
“The new IREDI program creates a highly distinctive, original Infiniti branded retail environment that can be applied to both new and existing Infiniti stores,” said Mark Igo, V.P. & General Manager, Infiniti. “The new look and feel aligns perfectly with Infiniti's brand identity, which encompasses our dynamic vehicle lineup, our Infiniti Total Ownership Experience customer care philosophy and our dealers’ business requirements.”
A key aspect of the IREDI program is its “flexibility within a framework,” which takes into consideration the various situations faced by Infiniti retailers regarding geographical differences, business practices, local government and now international governments and cultures. Dealers are able to choose from a variety of materials, furnishings and artwork yet still have a consistent brand image and execution at the retail level.
“Luxury today is about customization rather than rigid standardization,” said Igo. “The IREDI program puts a great new iconic 'face' on our retail outlets while remaining adaptable to individual dealer needs.”
Lippincott & Mercer, New York City, designed the program, which also includes a new signage initiative, including an Infiniti brand pylon and monument, dealer name letters and brand symbol on the building and exterior directional signs.
Said Igo, “IREDI provides consumers with a consistent, easily identifiable brand image at the retail level and increases customer expectations of Infiniti products and services.”
adidas Features Interactive Beckham Display
To promote the launch of the new David Beckham Predator Pulse collection, adidas has partnered with Angel.com, a provider of web-based advanced telephony solutions, to create a unique shopping experience for the soccer fan.
A toll-free number is advertised on the display, that consumers can call to hear from Beckham himself about the features of his new collection. Beckham also informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style.
This promotion takes point of purchase to the next level, allowing adidas customers to hear what a superstar athlete thinks of a new product line. At the same time, it provides valuable information regarding customer interest in the Predator collection, by tracking the number of people who call the toll free numbers from the stores.
New Selection Guide Assists Bicycle Pump Buyers
Blackburn Design, the bicycle accessory branch of Bell Sports, a manufacturer of bicycle pumps, required an easy to read and understand Selection Guide that would carry strong branding and provide information to the consumer. The Guide also needed to be easily updated as new products were added to the line.
Concept Designs, Palo Alto, CA created this Selection Guide to assist consumers in making their choice of bicycle pump. The Guide is 14"H x 19"W powder coated frame with a tubular head piece. The head piece is silk screened with the new Blackburn logo and icon. The ends of the tube were also silk screened with the new Blackburn icon. The frame features bent channels top and bottom to allow for the insertion of an interchangeable graphics card.
A steel mounting bracket is welded to the back of the frame and allows the Selection Guide to be mounted to slat wall, grid wall, or slat grid.
Gambrinus Offers Retailers Pacifico Clara Tacker
The Gambrinus Company, an importer of various popular beers, featured this bright Tacker Display showing an ice-cold bottle with a yellow label and matching surfboard, used to solidify Pacifico’s image and promote the brand among beer drinkers.
Over l300 of these signs were distributed in coastal areas to bars, restaurants, and special events to encourage brand awareness.
This screen printed Aluminum sign was die cut to create a unique shape and embossed to give the piece a 3-dimensional effect. The Pacifico Clara Tacker was created by May Advertising International, Ltd., a Ft. Worth, TX-based p.o.p. display firm.
POS Supports Redhook’s Defy Ordinary' Campaign
The Redhook Ale Brewery has introduced a new brand campaign themed “Defy Ordinary.” In addition, all Redhook beers are packaged in a new embossed longneck bottle with new packaging graphics.Comprehensive point-of-sale elements for the brand include tap handles, posters, table tents, coasters and lighted signs .
The brand campaign is consistent with the Redhook brand message, “Defy Ordinary.” The campaign features rich black and white photos that feature full color images of the Redhook product. The “Defy Ordinary” brand marketing campaign was created by the design firm, Sedgwick Rd., based in Seattle, WA.
Inflatable Chair Promotes Stone Cellars Brand
Berringer used this 41" inflatable chair to increase exposure for its Stone Cellars brand at the point-of-sale.
The inflatable was used in supermarkets to catch the consumers’ attention.
The inflatable was produced for Berringer by Sterling Promotional Corp., a Purchase, NY-based point-of-purchase display and promotion firm.
Corona Label Hanger Creates Awareness
The Gambrinus Company wanted to dramatically raise awareness and promote Corona Extra/Corona Light beer on premise in bars and off premise in liquor and grocery stores.
This inflatable label hanger measures 30"H x 26"W. It created instant awareness of the brand on and off premise and was easy to inflate and set up.
The Corona inflatable label hanger was produced by The Inflatable Marketplace, El Cajon, CA.
A.T. Cross Introduces Reading Glasses
A.T. Cross Company, known for its fine writing instruments and accessories, has added Cross Precision Reading Glasses to its line of products.
The new glasses, a result of a partnership with Sun Optics, are available in six best-selling powers (ranging from 1.00 to 2.50), have scratch-resistant lenses and eliminate 99% of harmful UV light.
Cross Precision Reading Glasses are sold in department stores, fine pen stores, optical outlets and book chains.
Sharpie 'Mini' Markers Unveiled
The Sharpie marker brand has unveiled an integrated marketing campaign for Sharpie "Mini" markers, a new 12-color, "pint-sized" marker series with a clip.
“These markers extend the ultimate in convenience with a cap clip that can be attached to just about anything,” said Rory Leyden, President of Sharpie.
The multi-million dollar campaign includes TV, print, online, and more than 15,000 in-store displays.
The brand is also kicking off the Sharpie Mini Tour benefiting the nationwide Sharpie "Autographs for Education" effort, which will visit select PGA Golf Tour events across the country.
Parfums de Coeur Features BOD Floorstand
Parfums de Coeur is using this BOD Man Body Spray Floorstand to display its new line of BOD Body Sprays, a line extension of its BOD Man cologne assortments.
The unit displays three flavors of product in easily accessed cells, while employing a dramatic graphic presence. The five foot tall BOD Man standee lug-on is a one-piece component and is visible from a great distance across the store.
Several BOD Man body spray pdq trays and a powerwing have followed, complementing robust open stock sales.
These BOD Man displays were created for Parfums de Coeur by Menasha Display Group, Philadelphia, PA.
TRIMSPA Displays Feature Slim Anna Nicole Smith
TRIMSPA has unveiled an assortment of p.o.p. displays featuring celebrity spokesperson, Anna Nicole Smith.
IBC/Shell New Hyde Park, NY, developed a sleek free-standing P.O.P. display that houses TRIMSPA’s aluminum bottles. A common stand and housing unit was developed with an adaptable face plate that can be changed and updated.
The unit is constructed of E flute corrugated, and is four color process printed. The base of the unit features a UV lamination for durability and can accommodate 12-24 product units.
An easy-to-assemble PDQ as well as a Power Chute unit was developed for Wal-Mart stores. The Power Chute holds 12-, 30- or 45-count TRIMSPA boxes. The large Power Chute units feature a modular insert that will accommodate smaller product.
New Devine Color Rack Designed With Women In Mind
Devine Color has introduced a new merchandising display fashioned after a modern cosmetic counter. Created by Company founder Gretchen Schauffler, the Devine Color Rack is designed to help consumers choose color with hand-painted color swatches, arranged in color wheels by palette, along with Schauffler’s own design tips.
“I looked at cosmetics counters and fashion displays, which make shopping fun and inviting,” Schauffler said. “I wanted to recreate that experience for paint so that choosing color for the home is as inviting as trying on lipsticks or turning a carousel of earrings.”
The cherrywood display counter is flanked by racks of affordable Devine Color Mini Paint Pouches. Each Mini Paint Pouch contains two ounces of Devine Color paint, packaged inside a stylish cover that looks like a paperback book.
Displays Support Rain Bird’s Landscape Dripline System
Rain Bird’s new Landscape Dripline System for do-it-yourself installation, is being launched with in-store merchandising, packaging and other marketing support materials.
The displays are designed to help launch the product in hardware stores, home improvement centers and mass merchandisers, and help make water-saving "drip" irrigation easier for the consumer to understand and select. Rain Bird is a leading manufacturer of irrigation systems.
The displays, packaging and other marketing support materials were designed by Heinzeroth Marketing Group, a Rockford, IL-based marketing design firm.
American Eagle Runs ‘Monkey Business’ Promo.
American Eagle Outfitters along with DMX MUSIC and Interscope Records recently conducted a cross-promotional marketing campaign to launch The Black Eyed Peas’ new album, “Monkey Business.” The promotion featured exclusive listening parties in AE’s 847 stores throughout North America and a sweepstakes on ae.com offering a trip for two to AE's new flagship store in Seattle for a shopping spree with The Black Eyed Peas.
“AE has always known that music is essential in the lives of our customers,” said Adam Diamond, vice president of marketing operations at American Eagle Outfitters. “The Black Eyed Peas are diverse, individual, and real - a perfect match in style and spirit with the AE brand. We are always looking for creative ways to connect with our target demographic and this groundbreaking partnership enables us to provide them with a one-of-a-kind experience.”
Guitar Center Teams With THQ For Nationwide Promo.
Guitar Center recently teamed up with THQ, developer of the MX vs. ATV Unleashed video game for a nationwide promotion, which gave one winner thousands of dollars in prizes including a Suzuki Quadsport LT-Z400, Suzuki RM 250 Motorcycle, a custom MX vs. ATV Unleashed Schecter/THQ guitar and a copy of the new MX vs. ATV Unleased video game.
"Video Games are an integral part of a musician's lifestyle and music is a high profile element in the current crop of video games," said Jack Sonni, V.P. of Marketing for Guitar Center.
“Music plays an important role in THQ’s marketing strategy for MX vs. ATV Unleashed. Partnering with Guitar Center is a key component for us to increase product exposure during the title launch,” said Craig Rechenmacher, Director, Global Brand Management, THQ. In-store posters inform consumers on how to enter the promotion.
Amoco Ultimate Promotion Gives Away ‘Gas For Life’
BP has launched its “Gold Standard” promotion to reward consumers who purchase Amoco Ultimate premium fuel at participating BP locations. Participants will have the opportunity to win more than 100,000 gas-related prizes including five ‘Gas for Life’ grand prizes.
The Gold Standard promotion features a scratch-and-win game card that can be played on-site at participating BP locations by customers who purchase eight or more gallons of Amoco Ultimate in a single visit. Gold Standard Grand Prize winners will be awarded one $1,200 Amoco Ultimate prepaid gas card beginning in 2005 and continuing each year for 50 years. The Gold Standard promotion is being supported with a national marketing campaign that includes POP materials.
POP Supports ExxonMobil Upromise Summer Promotion
ExxonMobil, the official fuel provider of Upromise, the college saving service, will award $250 to 500 winners this summer through its “ExxonMobil Upromise Summer Promotion.”
All Upromise members who make a gasoline purchase at an Exxon or Mobil station with a credit or debit card registered with Upromise will receive one entry into the ExxonMobil Upromise Summer Promotion. Point of purchase posters will support the promotion.
“The ExxonMobil Upromise Summer Promotion is another indication of ExxonMobil’s ongoing support for education,” said Mark Shores, U.S. Retail Sales Director, ExxonMobil Fuels Marketing. “We are pleased to play a part in helping our customers and their children save towards a college education. We’re also glad that our involvement with Upromise enables us to reward our most loyal customers.”
Dr Pepper Promotion Offers MINI Cooper Convertibles
Dr Pepper is giving away a new MINI Cooper convertible a day for 75 days.
Dr Pepper drinkers can win instantly by visiting www.drpepper.com and entering codes found under the caps of 20 oz and 2-liter bottles or inside 12-pack wraps of specially marked packages.
A convoy of Dr Pepper branded MINI Coopers will travel the country this summer visiting retail locations in 40 markets and visiting some of the 75 lucky winners. Also, in the spirit of making dreams come true, a new Dr Pepper branded car --similar to the cars in the convoy-- will be auctioned on eBay with all proceeds going to the “I Have A Dream” foundation.
An array of p.o.p. display materials support the promotion.
Aspen Edge Provides Case Stacker Display
This display was created to launch a new low-carb beer for Coors Brewing Company, which wanted a unique approach to making the case stacker appear like a real bottle.
The display also was to have a shelf to display the product on six packs rather than twelve pack bottles.
The display stayed in the market place for two months to promote the launch. An increase of sales of 2 to l was reported.
The Aspen Edge Bottle Case Stacker display was created by Smurfit-Stone Display Group, a point-of-purchase display firm headquartered in Richmond, VA.
Pep Boys Unveils Remodeled Stores
The Pep Boys automotive aftermarket retail chain has opened newly remodeled stores, which have been re-merchandised with new products ranging from tools and ATVs to the latest in mobile entertainment.
A modern interior design, which reflects the new red, white and blue Pep Boys corporate colors, includes multimedia displays, dynamic signage and customized areas for new product categories. The store exteriors have also been updated.
“Our new stores feature bolder product displays that leverage our retail space, create a permanent space for exciting new product categories, and highlight the repair and maintenance service we provide,” said Larry Stevenson, Pep Boys Chairman and CEO.
Microsoft Ink-In-Motion POP Promotes XBOX
Microsoft is using Ink-In-Motion, a flashing electronic display that combines the motion with the visual appeal of ink-on-paper to promote its latest XBOX game release, Bioware's Jade Empire.
Woo-Jong Kang, CEO of NeoLux, a distributor of the Ink-In-Motion display technology, said, “This unique technology was able to meet the customer’s requirements for effective animation, easy installation and on-time distribution.” Microsoft was particularly pleased with the displays “eye-catching” appeal and its thinness and long battery life allowing for an easy roll-out to their distribution channel.
The core enabling technology for Ink-In-Motion is an electronic paper display material called electronic ink, which is manufactured by E Ink Corp., Cambridge, MA.
Jelly Belly Introduces ‘Sport Beans’ For Active Adults
The Jelly Belly Candy Company has introduced its Sports beans, a first of-it-kind jelly bean formulated to energize the body during exercise.
Sport Beans, available in Lemon and Lime flavors, are larger, traditional-sized jelly beans containing 25 grams of carbohydrates, 20% of the RDA for Vitamins C and E, and 120mg of electrolytes to boost energy and prevent dehydration.
The new jelly beans are positioned to compete against sports gels, which have similar ingredients but do not allow for easy portion control.
Display Merchandises ‘Life In The Bowling Lane'’
Unknown Bowler Productions has released “Life In The Bowling Lane!,” the world's first comedy DVD made specifically as a point-of-purchase sales item for the 65 million bowlers in the U.S. and Canada.
“Life In The Bowling Lane!” is a fast-paced, laugh-filled, comedy romp in a wild and crazy bowling center, starring the Unknown Comic and co-starring stand-up comedian Bob Zany.
A space-efficient point-of-purchase counter display, which was specially created for bowling centers and pro shops, holds 10 DVDs.
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