HP Offers Improved Inkjet Shopping Experience
Beginning this year, most new HP consumer printers will be introduced with multiple inkjet cartridge offerings. In conjunction with these new cartridge offerings, HP is rolling out a new color-coded packaging system. Three color-coded categories: standard (blue), value (green) and specialty (red), will allow customers to walk into a retail store and quickly scan their options.
To improve the customer purchasing experience, HP has extended its color-coded system to point-of-sale materials, such as updated ink selection guides. The changes will attract shoppers’ attention in retail aisles and direct them to the appropriate supplies.
Best Buy P.O.S. Highlights HD Digital Radio
Best Buy Co. has joined forces with the HD Digital Radio Alliance, a joint initiative of leading broadcasters to accelerate consumer adoption of HD Digital Radio.
The retailer’s broadened HD Radio product emphasis is supported by a comprehensive in-store point-of-sale program. Interactive HD Radio listening stations will enable customers to experience the technology’s diverse content and crystal-clear sound.
“The HD Digital Radio Alliance has made HD Digital Radio one of the hottest electronics choices around,” said Chris Homeister, Best Buy V.P., Merchandising.
Modmix USDA Organic Gourmet Cocktail Mixers Debut
Vinum Global has joined with Modmix to launch Modmix, USDA organic cocktail mixers.
“Modmix introduces organic luxury to the cocktail mixer category,” said Gretchen Nix, Modmix creator. “Modmix offers a sophisticated beverage choice where green and style meet.”
Nix personally creates the Modmix recipes. Each blend uses only the finest organic ingredients, including raw, unrefined sugar, organic fruits and herbs.
Three hand-crafted mixers are available now: Pomegranate Cosmopolitan, Lavender Lemon Drop and Citrus Margarita.
Modmix will be merchandised in this eye-catching ModPod display.
Displays Promote Launch Of Tin Roof Wine Cellars
White Rocket Wine Co., Napa, CA, is launching Tin Roof Cellars, a premium wine brand, supported with an array of compelling point-of-sale materials depicting a small, tin-roofed winery that looks as if it emerged from a John Steinbeck novel.
“We wanted a look that was simultaneously retro and modern, that speaks of old-fashioned quality yet appeals to Millennial generation consumers who increasingly comprise the market for premium and super-premium wines,” said Mark Feinberg, White Rocket Wine Co., V.P., Marketing. “Our new label invites consumers to imagine sitting on a porch gazing at vineyards while listening to the patter of rain on a tin roof.”
The “Under The Roof - It’s The Place To Be,” theme will be supported with display racks, case cards, posters, shelf talkers, logoed corkscrews and 3-liter display bottles.
Maytag P.O.S. Helps Revitalize 100-Year-Old Brand
Maytag® brand has launched a marketing campaign featuring the new Maytag® Repairman, Clay Jackson.
The new Maytag brand advertising is part of a multi-media, integrated marketing campaign that includes all new point-of-purchase materials and literature. Publicis New York, Maytag brand’s advertising agency of record, created the television spots.
ARS Advertising, the print agency of record for Maytag brand, has recently redesigned the collateral for both consumer and trade efforts, as well as in- store executions, and is collaborating with partnering agencies to bring the Maytag brand photography to the next level.
The display shown highlights Maytag’s heritage, with the tag line, “A Century of Maytag Dependability.” The display features historic Maytag photos.
Martha Stewart Crafts Line Launches
Martha Stewart Living Omnimedia is launching the Martha Stewart Crafts line.
The line features more than 650 SKUs, including a wide array of materials for paper crafting and scrapbooking, with exclusive paper designs, beautiful embellishments, as well as convenient binders and storage systems that help keep everything organized.
Debuting exclusively at more than 900 Michaels stores in the U.S. and Canada, the Martha Stewart Crafts line will be a complete crafts destination, including products, inspiration, and educational materials, all arranged to create a “store-within-a-store” feel.
CHANEL Launches Interactive Makeup Studio
CHANEL has launched its first U.S. Makeup Studio at Bloomingdale’s South Coast Plaza in Costa Mesa, CA. “The new CHANEL Makeup Studio has been developed to showcase our colour business, and offer customers a hands-on, interactive environment to experience Chanel makeup, skincare and fragrance,” said Christine Dagousset, Exec. V.P., CHANEL Fragrance & Beauté.
Distinctive areas within the Studio are dedicated to “World Makeup Imports” and an oversized “Eyes, Face, Lips” Makeup Wall. The space includes the signature “Miroir Lumiere” light box mirror at each makeup station, utilizing modifiable light technology exclusive to CHANEL to mimic natural light. A plasma screen plays the Nicole Kidman and Keira Knightly fragrance films, while an LED ticker continually streams upcoming events.
Redken Campaign Features Hair By Guido
Redken is introducing a new merchandising system for its hair styling portfolio, to make it easier for consumers to shop by “end results,” and elevate Redken’s premium brand image through association with top session stylist, Guido.
Redken is providing salons and professional stores with a planogram and signage to merchandise by desired end results: Volume, Straight/Smooth, Curl/Wave, Definition/Movement, Shine, Heat Styling, and Hairsprays. Images will appear above each group of products so consumers can easily select what items they should buy to achieve these looks.
Redken creative consultant and top hair stylist, Guido, created the seven hair styles featured in the Style Portfolio Hair By Guido campaign. Graphics feature high end model imagery, elevating Redken’s premium brand image.
“We need to teach consumers how to shop our products and use our products,” said Karen Fuss-Zipp, Sr. V.P., Redken U.S. Marketing. “Guido came with visions of what models could look like and still be aspirational to consumers. A technique guide explains how to create the look and what products to use. The merchandising system is consumer friendly and easy to shop.”
Sterling Promotions
Hershey & Kraft Displays Support S'Mores Promotion
Hershey Co. and Kraft Foods have launched a summer-long celebration of S'mores, the classic combination of Hershey’s Milk Chocolate, Honey Maid Grahams and Kraft Jet-Puffed Marshmallows. The co-branded campaign will include a joint FSI, joint in-store merchandising, consumer promotions and sampling during a national mobile marketing tour.
“This celebration provides a complete merchandising package for our retail customers,” said Michele Buck, Chief Marketing Officer, Hershey Co.
In addition to a mobile tour, the partnership includes cross promotion on packaging, joint p.o.p. displays, in-store coupons, a full page national FSI, and a joint consumer website featuring S'mores recipes.
Sunkist Pistachios Runs ‘Fuel Up & Win’ Display Contest
Paramount Farms is conducting the Sunkist Pistachios “Fuel Up and Win” display contest.
“Racing season is the ideal time to boost in-store pistachio sales with high impact, creative retail displays,” said Dominic Engels, V.P., Marketing, Paramount Farms. “That’s because we know pistachios, a strong impulse purchase item, have widespread family appeal and index higher than any other nut within this demographic. Plus, retailers report that when displays are utilized, and with good merchandising, a sales lift of 300 to 400 percent can be expected.”
The creator of the winning display will receive a grand prize trip for two to the 2008 Pepsi 400 at Daytona® scheduled for July 5th.
Boots, Leading U.K. Brand, Displayed In Target & CVS
Boots, the legendary U.K. health and beauty expert, is expanding its presence in North America with distribution at Target and CVS stores.
The launch will include five proprietary ranges: No7 - Britain’s best-selling cosmetic and skincare brand; Botanics cosmetics, skin, bath and body care, created using plant extracts; Time Dimensions, an easy-to-understand anti-aging skincare system; Mediterranean and Feel the Difference, a range of supplements and vitamins to cleanse and revive your body and skin from the inside out.
Martin Waters, VP Mktg., said, “We enjoy a relationship of trust with our customers in the UK, and look forward to developing the same with Target and CVS guests in the US.”
Hoyu America Displays Bigen Hair Color
HOYU America Co., Ltd., has expanded the availability of its flagship hair color product line, Bigen, to the U.S. to serve the growing demand for a hair color product that meets the needs of the dark and brunette hair market in the U.S.
HOYU America’s President/CEO Tomohiro Matano said, “For 102 years Hoyu Co. Ltd., Japan has been perfecting hair color products for hard-to-color dark and brunette hair. America’s rapid ethnic population growth is driving a natural extension of our distribution to meet the increasing demand for Bigen’s unique value to the black/dark hair market.”
Bigen will be displayed in-store with a special shelf display system.
Mattel HotWheels Interactive Display
This display was designed to attract attention to the product line as a ‘must have’ for all kids. The interactive display is a ‘must visit’ destination for Mattel’s HotWheels Cars and Racetracks.
The display includes light sensors, pre-recorded voice chips and radar speed gun to further enhance the interactive experience. It is designed for placement in main aisle, high traffic retail locations, adjacent to the product.
The display allows for up to 4 racers to participate in an interactive game. Stores have reported lines of kids waiting to play the HotWheels Race Track display.
This display was created for Mattel by Design Phase, a Waukegan, IL-based p.o.p. display firm.
Displays Back Steve Irwin Wildlife Line
Wild Republic, the nature toy brand of K&M International, has launched the Steve Irwin Wildlife Adventure Series of products. As part of the company’s agreement with Australia Zoo, royalties will go directly to endangered species programs, including Wildlife Warriors, an organization founded by Steve Irwin.
Kim Hammeren, Director of Marketing, Special Projects for K&M, said, “Wild Republic is the suitable partner for Australia Zoo and the Steve Irwin product line. The company is known as the top brand of action-driven, nature-themed toys designed to educate children about the wonders of the wild through creative play.”
The Wild Republic Steve Irwin Wildlife Adventure Series will be supported with special p.o.p. displays.
Boru Vodka Unveils 'Reclaim the Spirit' Campaign
Castle Brands’ flagship product, Boru® Vodka, kicked off its “Reclaim the Spirit” U.S. marketing campaign.
The idea behind the campaign suggests that vodka should be pure. Boru's honesty and lack of pretense rise above vodka offerings that rely solely on image.
“Fight and Defend” is the approach Boru has taken on the visual executions of the campaign. The marketing campaign began with trade advertising and the new brand website.
Point-of-sale materials, including case card displays and this neon clock also bring the “Reclaim the Spirit” theme to life.
McCormick Introduces Eco-Friendly 360 Vodka
McCormick Distilling has introduced “360 Vodka,” produced in the most ecological friendly manner possible.
360 Vodka will be packaged in a strikingly clean bottle design using 85 percent recycled glass with a unique closure, and a green-friendly packaging. McCormick plans to set aside $1 for every closure returned to the “360 Close the Loop Program” to recognized environmental organizations.
All packaging and promotional materials associated with 360 Vodka are produced in an environmentally friendly manner.
BP Unveils ‘Helios Power’ Retail Marketing Campaign
BP has launched a marketing campaign titled “Helios Power,” dedicated to making consumers’ gas station experiences “a little better.”
“Helios Power is a commitment to making things ‘a little better’ for our customers,” said Linda Bartman, BP’s Marketing Communications Manager. “We are re-emphasizing the basics like clean facilities, friendly service and people who will go the extra mile for consumers.”
In support of the new campaign, BP will showcase “Helios Power” Point of Purchase materials at retail locations and distribute in-store giveaways with purchases.
Midas Automotive Launches Shop Re-Imaging Program
Midas automotive service shops have launched a new shop image as “A Fresh Face On Full Service Car Care.”
The new exterior has a bright red fascia along the building’s roofline highlighted by a red, yellow-and-black graphic. The shop interiors feature a new pledge board outlining a service commitment to customers, as well as a new menu board detailing Midas' full range of repair and maintenance services.
“The attractive new look of the Midas shops makes them more visible from the street and provides an enhanced look of professionalism,” said Rick Dow, Midas Sr. V.P. & Chief Marketing Officer.
Ojo Displays Personal Video Phones
Ojo is using this interactive floor display to merchandise its new Personal Video Phones in electronics, computer and communications stores.
Ojo’s personal video phones are easy to install and use and feature full motion video.
This interactive display demonstrates the phone to consumers. The display highlights some of the product features: operates as easily as a regular telephone; uses an existing household phone number; uses existing high-speed Internet connection with no PC required; and leave and receive video messages.
The display features the Ojo web address and distributes product literature.
Skype Displays Products In Wal-Marts
Wal-Mart is teaming up with Skype, to display Skype Certified™ hardware in 1,800 of its stores throughout the U.S. This partnership gives shoppers immediate hands-on access to headsets, webcams and handsets designed to work with Skype, as well as the first pre-paid cards for Skype available in the U.S.
Users download Skype software to make free voice and video calls and send instant messages over the Internet. Skype also offers paid-for products which let users make, receive and forward calls to and from landlines and mobile phones.
Kevin O’Connor, VP Wal-Mart Electronics, said, “The Skype hardware and pre-paid cards are a great fit with Wal-Mart because they offer money saving solutions for parents, grandparents, college students and military families.”
Moosehead Offering A Personalized Mirror
Moosehead uses this personalized mirror to draw attention at both on and off premise accounts.
The mirror is digitally printed, with a wood frame that can be painted or stained. Digital printing allows the mirrors to be personally printed for different accounts.
This mirror was created for Moosehead by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Quara Offers Retailers A Llama-Themed Wine Rack
This rack was designed for the introduction of Quara, an Argentina based wine which comes in six types, all with colorful label designs featuring the llama in the body of the label.
There is a 6 case version and a 4 case version of the display to accommodate all size accounts. This unit was specifically made for the larger retail accounts.
The logo llama was brought to life by fabricating a 3-D figure using various laminates for the body parts.
The unit created across the store eye-catching visibility, helping to introduce them to the world of Quara wines.
The Quara Wine Rack was created by Flair Display, a Bronx, NY-based point-of-purchase display firm.
Planetwide Displays Marvel Comic Book Creator
Planetwide Media has introduced Marvel Heroes Comic Book Creator™ software. Marvel Heroes Comic Book Creator software allows users to create personalized comic books featuring the Marvel characters-Spider-Man, X-Men with Wolverine and Elektra.
Marvel Heroes Comic Book Creator enables fans to use “Marvel Heroes” content to create personalized comics, which can then be posted to blogs, e-mailed or printed out.
The software is being displayed at game, mass market and electronics retailers.
Disney Displays ‘Pirates Of The Caribbean’ Books
Disney Book Group’s recently shipped 2 million books to U.S. retailers in conjunction with the release of “Pirates of the Caribbean: At World’s End.”
The books are published for readers at every age - from beginning readers to more advanced chapter books, from storybooks to young adult fiction - and for adult fans, there are gift and collectible titles as well.
Books based on the entire Pirates of the Caribbean franchise will also debut; titles include, From Ship to Shore: A Magnetic Book; The Secret Files of the East India Trading Company; Pirates of the Caribbean Poster Book; and The Black Pearl: A Pop-Up Pirate Ship.
Disney Book Group is using dramatic in-store displays in support of the Pirates of the Caribbean book program to convey the excitement of the movies in the retail store.
The display header features Johnny Depp. The Disney logo is prominently highlighted on the display base.
Tsingtao Display Causes A Stir At Retail
Crown Imports, LLC required a temporary floor display with permanent display aesthetics that would merchandise cased product of Tsingtao beer.
The display had to reinforce the “Asian” appeal of the brand. It was printed one color overall and UV coated "E" flute base with litho wrapped fiber poles, two sides, 4cp silk screened and stitched poly banner.
The Tsingtao display was created by Great Northern Corp., Racine, WI.
EZ Yard Sign Line Utilizes Less Display Space
EZ Yard Sign, a division of English Emprise, headquartered in Louisville, KY, has announced the introduction of its EZ Yard Sign product line.
The complete EZ Yard Sign solution consists of two components; a uniquely designed 3-piece metal yard sign support-frame along with the retail customer’s choice of a wide variety of long-lasting, weather-resistant poly- bag material yard signs.
Innovative and appealing packaging design, evident throughout the entire product line, presents an opportunity for the retailer to create a high impact “EZ Yard Sign Design Center” that utilizes less display space than traditional signage products while offering an improved “customer-friendly” sign-shopping experience.
“Retailers have given us an overwhelmingly positive response to our product and its attractive, flexible display possibilities,” said Ted Jackson, Founder and President of EZ Yard Sign.
Pop Rocks Hosts ‘Be a Pop Rocks Star’ Sweepstakes
Pop Rocks, makers of the original popping candy brand, is offering fans the chance to release their own unique musical genius, with the company’s first annual Be a Pop Rocks Star Sweepstakes.
Pop Rocks has invited children to enter into the sweepstakes by submitting original song lyrics about why Pop Rocks is their favorite candy treat. Five grand prize winners will each receive a Limited Edition Pop Rocks Star Satin Jacket to flaunt their new rock star status.
The Sweepstakes is being supported with in-store shipper display standees.
American Beverage Displays TooTarts
American Beverage Corp. has formed a partnership with Innovative Candy Concepts, manufacturer of Too Tarts SmartChoice candy brand, to introduce a line of Too Tarts SmartChoice SOURWAVE. beverages.
SOURWAVE is an intensely flavored juice drink that brings the sour flavor profiles that Too Tarts(R) SmartChoice(TM) candy is known for to the beverage market.
SOURWAVE flavors include Green Apple, Fruit Punch, Blueberry and Strawberry. The juice will contain 100% daily value of Vitamin C, 25% juice, no refined sugars and only 45 calories per bottle, significantly less calories than most other drinks on the market.
Special pallet displays will be used to help merchandise the new beverage line.
‘There is nothing else on the market in a juice drink that compares to Too Tarts SmartChoice SOURWAVE,” said Armand Hammer, CEO of Innovative Candy Concepts.
P.O.P. Digital Selling Tool Offered To Eyeglass Retailers
Framescape, the leading developer of hassle-free, completely screwless eyeglass frame technology, is debuting the first of its kind, animated point-of-purchase (POP) retail product demonstration to help retailers explain Framescape technology to consumers.
The point-of-purchase display is interactive and explains Framescape’s patented 'smart' flex-hinge technology.
“Framescape is thrilled to offer eyeglass retailers a never before seen selling and demonstration tool,” said Chris Maling, CEO of Framescape. “It is an animated instruction manual on how Framescape’s patented screwless design works, which makes explaining and selling our revolutionary design to eyewear customers so much easier.”
New Eyewear Combines Sun Protection & Reading Glasses
A combination of tinted sunglasses and reading glasses now makes it possible to not only see in harsh daylight, but protect eyes from harmful UV rays.
Magnivision Sun Readers use the same principles as bifocals. The bottom half of each lens is magnified, while the top half works like normal sunglasses.
These new combination sunglasses and reading glasses will be merchandised at drug stores, mass market retailers and supermarkets.
Magnivision, based in Smithfield, RI is offering retailers this flexible, space-efficient display to merchandise the new line in all types of store locations. The display graphics convey a summer-look for these Beach Reader glasses.
Kettle Foods Displays New Bakes Line
This decorative wooden baker’s rack displays Kettle Foods new Bakes line of Baked Potato, Pretzel and Pita Chips.
The free-standing display conveys a healthy and homey feeling for the Kettle™ brand Bakes products. The display header features the logo for the new Bakes line, and the display shelves highlight product benefits, including “Fresh” and “Natural.”
The durable display will help gain off-shelf display positioning for the brand in natural food and grocery stores.
New popchips Bring Flavor To Healthy Snacking
popchips™, a new line of all-natural popped potato, corn and rice chips from popchips Corp. of Rancho Dominguez, CA, is bringing new flavor and innovation to healthier snacking. popchips start with all-natural ingredients like potatoes, organic white corn and whole grain brown rice, apply heat and pressure (no oil) and pop! a new chip is born.
popchips have no hydrogenated oils or msg, and they have only half the fat of fried potato chips.
popchips come in nine flavors including Barbeque Potato, Sea Salt Corn, Cheddar Corn, Parmesan and Wasabi Rice Chips.
Keith Belling, said, popchips co-founder, “We found that by popping our chips, we could put the flavor back into a great tasting, all-natural line of chips. After all, if it doesn’t taste good - it isn't a snack.”
popchips will be featured in the salty snack aisle of leading supermarkets at special end-aisle displays.
ReadyStation Kiosk Issues Instant MasterCards
NCR Corp. and Ready Credit Corp. have deployed a new self-service kiosk that issues instant prepaid MasterCard cards.
Utilizing the NCR EasyPoint™ Xpress kiosk platform, Ready Credit’s ReadySTATION provides consumers a convenient way to purchase an immediately-usable ReadyCARD Prepaid MasterCard.
Featuring an integrated cash acceptor and intuitive touchscreen prompts in English and Spanish, the ReadySTATION also enables consumers to reload their cards and check their card balances.
Pay By Touch Introduces Reward & Gift Card Kiosk
Pay By Touch, headquartered in San Francisco, CA, (www.paybytouch.com) has introduced its Reward and Gift Card Kiosk.
The Internet-enabled retail kiosk lets shoppers create customized store-branded and third-party gift cards with personalized “to” and “from” names and single or multiple design full-color graphics.
The kiosks store an unlimited number of graphics, so multiple merchants or brands can be supported on a single kiosk.
Using a touch-screen, the shopper chooses from multiple designs to match the gift-giving occasion, and chooses the denomination. The shopper then types in both the recipient’s and the gift giver’s name. Using a credit card, the shopper purchases the gift card directly through the kiosk.
A personalized, activated gift card is then printed in seconds, along with a receipt.
Church’s Chicken Consumers “Know What Good Is”
Church’s Chicken is letting their consumers do the talking for them with the “I Know What Good Is” campaign. “I Know What Good Is” builds on the urban cool platform that Church’s Chicken has established, and expresses it in the many voices of their diverse, multicultural customers.
“We knew we always win the price/value battle,” said Farnaz Wallace, Church’s Chief Marketing Officer, “but we wanted to learn what differentiates Church’s product quality and experience from competitors. When it comes to Church’s Chicken, “good” translates to product quality, care in preparation, and being part of their communities. It is the universal need to feel “good” about the decision to eat at Church’s that inspired the campaign.
The Cartel Group created the campaign including in-store graphics.
KFC Promotes New Grilled Mexi Bowl
Kentucky Fried Chicken introduced its first-ever grilled chicken bowl with south-of-the-border flavors, in response to consumers’ ongoing demand for fresh, bold, full-flavored menu items. KFC's new Grilled Mexi Bowl is a combination of authentic flavors. The grilled chicken is combined with Mexican-style rice, jalapeno pinto beans and topped with freshly made pico de gallo, all in a convenient bowl.
The Grilled Mexi Bowl and other grilled menu items will be supported with TV and radio ads in addition to in-store point-of-purchase.
LaCrosse Standee Promotes Sweepstakes
LaCrosse Footwear has launched the “Paid Time Off” sweepstakes, offering the winner the opportunity to receive a full week’s wages, plus $5,000 for the ultimate vacation.
Erron Sorensen, V.P., Marketing for LaCrosse Footwear, said, “Our Paid Time Off sweepstakes really offers everyone that chance to win a week off from work, while still taking home their normal paycheck and afford a great vacation, or do whatever they want.”
The sweepstakes will be supported with a life-size Paid Time Off standee, featuring sweepstakes entries.
Nickelodeon & Stride Rite Display SuperBall Footwear
Nickelodeon, New York City, and Stride Rite Corp., Lexington, MA, have entered into a partnership whereby Stride Rite will utilize Nickelodeon as the exclusive marketing platform for its SuperBall footwear line.
Stride Rite has launched a substantial advertising campaign for the SuperBall Shoe on multiple Nickelodeon platforms. Stride Rite will also be giving an official SuperBall as a giveaway with a purchase of a pair of SuperBall shoes.
“Stride Rite has been committed to kids for many years, which makes this pairing with Nickelodeon, the top entertainment brand for kids, a natural fit,” said Phil Risinger, Vice President of Marketing for Stride Rite.
Colorful P.O.P. materials, headlined, “Shoes With Bounce SuperBall Show” will support the introductory campaign.
Pedigree Mobile Display For Pet Food Retailers
The Pedigree Mobile Hand Cart was created for Masterfoods USA to provide a mobile display for large pet food retailers.
The Pedigree Mobile Hand Cart was designed with bright yellow colored graphics that reinforced the Pedigree brand.
Space was provided on the header for pricing during retail promotions. To develop the strength and durability needed to accommodate the large weight and size of dog food packaging, the display was constructed with steel tubing, heavy gauge wire, sheet metal and heavy-duty casters. It was designed to assemble quickly and easily.
This Pedigree display was created by Multi Dimensional Resources, a Carlstadt, NJ-based p.o.p. display firm.
Displays Support Relaunch Of Eukanuba
Eukanuba, a Procter & Gamble brand, recently launched a multi-platform marketing campaign to educate consumers about the unique nutritional needs of different dog breeds.
The new Eukanuba lineup will deliver customized nutrition by breed, health and performance needs. In addition to breed-specific formulas, there are new formulas for Sensitive Skin, Healthy Joints, Sensitive Stomachs and Weight Loss.
“Owners of purebred dogs demand nutrition customized to meet their breed’s particular needs,” said Andrew Meurer, Eukanuba Marketing Director. “Eukanuba now has one of the most customized line-ups available in pet specialty stores to help Feed the Breed.”
Colorful point-of-purchase displays will promote the new line-up at retail.
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