Boost Mobile Launches Retail Presence
Boost Mobile, a youth lifestyle brand and provider of pay as you go wireless products and services, has launched exclusive retail stores, providing a branded shopping experience where consumers can connect with the unique Boost brand and culture. In addition to offering the company’s complete line of phones, the new retail locations also offer products from Boost Mobile’s “Boosted” division, including distinctive stereo headphones and lifestyle accessories.
Located in Huntington Park, CA, Hialeah, FL and Houston, TX, each store is 1,500 sq. ft. The stores feature furniture and interiors constructed of recycled materials.
“Our stores have a great vibe and highlight the best we have to offer,” said Michael Lanzon, V.P., Marketing, Boost Mobile. “But they’re much more than just retail spots aimed at attracting customers; the stores are centers for community connection.”
Verizon Wireless Displays Interactive PDA Wall
Verizon Wireless’ “Interactive PDA wall” was designed to display and demonstrate Verizon Wireless smart phones in an interactive environment that provides live product demonstration and video based simulated ownership experiences for each product.
The display utilizes MTI's FreedomT to provide loss-prevention and power for the live handsets, and Intuition LiftT, MTI’s pioneering SKU Activated digital signage solution. Shoppers can trigger different digital signage messages by lifting up different phones from the interactive display.
The Verizon Wireless Interactive PDA Wall was produced by MTI, an interactive merchandising and display firm headquartered in Hillsboro, OR.
Skinny Water Displayed At Lukoil Gas Stations
Skinny Nutritional Corp., the exclusive worldwide distributor of Skinny Water, has formed a distribution and promotional partnership with Lukoil Americas, which places all five flavors of Skinny Water in over 120 Lukoil convenience store locations in the Philadelphia region.
“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” said Don McDonald, President of Skinny Nutritional Corp. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ‘grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”
The Skinny Water lineup features five flavors including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
Every bottle of Skinny Water curbs appetite, and each flavor has a specific functional benefit that includes antioxidants, multi-vitamins, and energy.
The company has positioned Skinny Water as a national brand, and is implementing a roll-out strategy designed to foster consumer awareness and brand development. The marketing plans include sampling and special point-of-purchase displays and signage in convenience store locations.
New Displays Promote ‘Green’ GE Silicon II
Momentive Performance Materials, which was spun off from GE and licenses the name for its caulk products, is positioning its GE Silicon II caulking products as "green" with new packaging and point-of-purchase displays.
Caulking and weather stripping an average home with GE Silicone II can reduce total energy costs by 20%, according to the Company. Using silicone caulk cuts CO2 emissions and an entire home can be caulked for $25.
In addition, silicone caulk is among the most environmentally-friendly forms of pest prevention.
Point-of-purchase displays convey the environmental benefits of using this cost-effective, energy saving product to consumers.
Wolaver’s Beer & Neuton’s Lawn Mowers Run Joint Promo.
Neuton Power Equipment has joined forces with Wolaver's Certified Organic Ales to promote all-around ecologically-responsible living. The two Vermont-based firms are teaming up for a series of in-store promotions offering winners a Neuton battery-powered lawn mower.
“When Wolaver’s first contacted us, our first reaction was beer and lawn mowers? Then we got excited about the idea of our mowers hanging from the ceilings of high-quality grocery and organic foods stores,” said Ned Van Woert, President, Neuton Power Equipment.
Neuton is also offering Wolaver’s customers $50 off a purchased Neuton. Coupons come with a six-pack of Wolaver's Organic Ale. Point-of-purchase displays support the promotion.
Dr Pepper Displays Help Create Indy-Inspired Destination
Dr Pepper recently partnered with SuperValu for a promotion tied into “Indiana Jones and the Kingdom of the Crystal Skull™.” Dr Pepper and SuperValu transformed SuperValu stores into Indy-inspired destinations. Customers who purchased $25 in participating brands (Dr Pepper, Kraft, Mars and Kellogg’s), received two free movie tickets.
Point-of-sale materials in SuperValu stores included: a five foot display - used to create mass displays of Dr Pepper; Stepping Stones throughout the stores - directing consumers to the “treasures” in store at the Dr Pepper displays; In-store banners welcoming consumers to the store; In-aisle marketers highlighting the Dr Pepper section; "X" Marks floor graphics in front of the Dr Pepper displays; Indy themed end-cap displays; and a 10" inflatable airplane that hung over the Beverage Aisle.
Vespa & SUBWAY Team Up For ‘Get Smart’ Sweepstakes
Vespa, the world’s most iconic scooter brand, has joined forces this summer with SUBWAY(R) restaurants and secret agents Maxwell Smart and Agent 99 from the action comedy "Get Smart" to fight the forces of evil - traffic congestion, fuel consumption, global warming and boring transportation.
Supporting a cameo appearance by a silver Vespa LX 150 scooter in the Warner Bros. Pictures release is a national promotional campaign and placement within a SUBWAY(R)-branded promotional online Instant Win Game and Sweepstakes with a chance to win one of 10 Vespa scooters, as well as two exclusive offers to enjoy free food and gear. The multi-tiered promotion ties-in with “Get Smart,” starring Steve Carell and Anne Hathaway.
Vespa dealers and SUBWAY restaurants will promote the campaign with point of sale promotional materials.
Sterling Promotions
Tic Tac Conducts Tic Tac Moments Video Contest
Ferrero, maker of Tic Tac breath mints, has kicked off the Tic Tac Moments Video Contest, which allows consumers to submit an original video clip which creatively re-enacts or creates a Tic Tac Moment to compete for a $10,000 grand prize.
“A Tic Tac Moment can be described as something that best conveys the feeling consumers get from enjoying Tic Tac mints,” said William Colvard, of Veux Marketing, which created and is implementing the promotion.
In addition to the $10,000 Grand Prize, other prizes include a $1,500 Best Buy gift card, a year's supply of movie passes, and a year’s supply of Tic Tac Mints. The contest will be promoted in-store with special corrugated displays.
PRINGLES STIX Set For Nationwide Rollout
Consumers are being introduced to a totally different kind of Pringle, with the nationwide rollout of PRINGLES STIX, an all-crispy, all-crunchy, baked-cracker stick. This totally different kind of Pringle is lower in fat because it is baked, not fried. PRINGLES STIX come in four popular snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.
“Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide,” said Bryan Hamilton, Pringles North America Brand Manager. “PRINGLES STIX has been released in select regions and the feedback has been tremendous.”
Colorful floorstands and pallet displays will support the new PRINGLES STIX product launch.
7-Eleven Displays Promote Debut Of Slurpuccino
7-Eleven recently debuted the Slurpuccino, a coffee-flavored Slurpee. The Café Latté-flavored Slurpuccino is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, Category Manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Co., the Slurpuccino drink targets young adults ages 18-34 .
Coffeecol Display Uses New Dispensing Technology
Iced Lattes, exclusively formulated with 100% Colombian Coffee are now available to quick-serve restaurants, convenience stores, and other foodservice outlets. The new line of premium Ready-to-Serve coffee beverages - marketed by Coffeecol under the Juan Valdez brand will be housed in handsome cooling units and dispensed from Multiserve SafePaks™, the latest advance in aseptic packaging and dispensing available exclusively from International Dispensing Corporation (IDC).
“By combining the quality of 100% Colombian Coffee with cutting-edge, 21st Century dispensing technology, our new line of Juan Valdez Iced Lattes is the clear leader in taste, consistency, and food service convenience,” said Andres Gaviria, CEO, Coffeecol. “This new package and delivery system provides a new and improved way to enjoy our delicious Iced Latte products, strengthening the equity of the powerful Juan Valdez brand.”
Coca-Cola’s Full Throttle Revs Up NHRA Partnership
Coca-Cola’s Full Throttle energy drink will be the title sponsor of NHRA’s premier professional drag racing series. The new series will be called the NHRA Full Throttle Drag Racing Series. NHRA’s top professional series holds 24 races from February through November, all of which are broadcast by ESPN2.
“When you fuse the energy of Full Throttle with the speed and intensity of NHRA professional drag racing, you've got a combination that's hard to beat,” said Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola. '
Fully integrated marketing plans for Full Throttle and NHRA will include at-track activation, out-of-home media support, online presence, retail programs and sampling.
Bold Point-Of-Sale Merchandising Promotes PEPTIME
PEPTIME® Energy Shots, from Indianapolis-based DMD Pharmaceuticals, has introduced a line-up of intense flavors, positioning itself as the “powerful, flavorful, sexy and fun” energy product of choice among consumers between 18-35 years of age.
Retailers will appreciate the product's small size, which equates to less stocking expense, a small retail footprint and merchandising catered to self-serve impulse purchases. In addition, PEPTIME® Energy Shots require no refrigeration.
Point-of-sale displays include aisle-toppers, high-resolution product signage and a wide variety of proven countertop dispensers to grab the attention of customers and help quickly convert consumer interest into sales.
New EyeSite Kiosk Offers Self-Service Vision Testing
SoloHealth, Atlanta, GA, has introduced its EyeSite self-service vision testing and patient referral kiosk that will be installed in high traffic retail environments.
EyeSite kiosks, free to consumers, are powered by sophisticated optical software and an interactive video interface. Through easy-to-use touch screens, users can accurately assess their distance and near vision. A printout indicates the results, provides eye health and product information, and refers the user to a participating eye care professional nearby.
SoloHealth will partner with leading vision care organizations and eye care professionals to refer these “screened” consumers to an eye care professional for a comprehensive eye examination.
West Marine Displays ‘Live’ VideoRay Underwater Robots
West Marine, a boating retailer, has installled two unique displays introducing exciting new underwater technology to the boating public. The VideoRay is an underwater robotic camera that allows people to see and explore underwater from the comfort of their cabin.
Randy Repass, Chairman of West Marine, said, “VideoRay’s underwater robots let boaters investigate and perform detailed inspections of the hull and running gear of your boat, and follow the anchor line to make certain your anchor’s securely set.”
Visitors to the West Marine stores can experience and control the VideoRay Explorer model in the new interactive displays.
La Prairie Displays Eye Make Up Line On-Counter La Prairie required an eye product line-up display.
This counter display was created using mirror and fabricating the product stage with an angled front surface to tell the individual product stories. Each product receives and equal weighting in this side-by-side format.
The mirror surface reflects the product packaging design. Silk screened white copy makes La Prairie’s statement “your eyes are our focus.” The display is designed to draw shoppers’ attention to the seven products below.
This display was created for La Prairie by Nikles Design Corp., (www.niklesdesign.com), a Baldwin, NY-based p.o.p. display firm.
Displays Promote The Launch Of SPINLASH Mascara
Akasha™ has introduced SPINLASH™ mascara, the first mascara “That revolves around you™.”
SPINLASH™ takes an innovative new approach to clumping and mascara application utilizing a gently rotating synthetic brush that simultaneously combs and coats natural, unruly lashes - creating perfect lashes every time.
“At Akasha™, we set out to solve the clumping problem in a way that would enhance the experience of applying mascara,” said Barbara Carey, Inventor of SPINLASH™. “Our early customers are telling us that we hit a home run with SPINLASH™.”
Special point-of-purchase displays will be placed on counters to support the product introduction.
PhotoChannel Launches PNI Gift Ordering Kiosk
PhotoChannel Networks has introduced its new PNI Connected Kiosk, an in-store to online print and gift ordering kiosk. The consumer can order prints and at the same time deposit their digital files into their online account. They may also access images in their online account for in-store printing and order gifts, calendars and photobooks that are not produced in-store.
Kyle Hall, CMO, PhotoChannel, said, “Considering the growth of the photo industry in gifting and other non-print items, we expect big things from this new kiosk.”
Sports Authority Offers Ski-Lift Ticketing Kiosks
Sports Authority is using IBM self-service kiosks to provide skiers and snowboarders a faster, easier way to purchase ski-lift tickets. The IBM AnyPlace Kiosks, running Livewire interactive software, installed in Colorado Sports Authority stores, reduce the amount of time ski-lift ticket-shoppers stand in line.
Previously, at resorts, customers would spend as much as 30 minutes waiting in lines. Using the self-service kiosks, shoppers at Sports Authority are now able to pay for and print tickets for up to 14 area resorts in less than a minute.
David Campisi, President, Sports Authority, said, “It has been a tremendously appealing program that our customers have quickly embraced.” Since installing the new kiosks, ticket sales have increased 500 percent over last year.
The self-service ski-lift shopping kiosks were developed by IBM in collaboration with Livewire International, Inc.
Coors Light Promotes NASCAR Sponsorship
Coors Light launched its sponsorship of the 2008 NASCAR season by offering adult race fans the chance to win an exclusive “Four Day NASCAR® Weekend.”
“As the official beer of NASCAR®, Coors Light celebrates its loyal fans,” said Bryce McTavish, V.P., Sponsorship & Channel Marketing, Coors Brewing Co.
Coors is featuring special p..o.p. displays to announce its NASCAR sponsorship in-store.
Moet Hennessy Displays Organic Wine
Moet Hennessy is using this display to create a “green,” natural and upscale image and build greater brand visibility for its Casa Lapostelle Organic Wine.
The Casa Lapostelle display was crafted with wood and canvas that reinforced the natural, organic message and accommodated three cases of product in a small footprint.
The wire rack is powdercoated in Black, with birch plywood and natural pine. Within a very small footprint, the three-shelf display promotes the Casa Lapostelle brand name on the shelf facings and on top of the backboard.
The unit displays wine bottles in both, upright positions on shelves, and horizontally on a curved wire section of the display.
The Casa Lapostelle display was created by Multi Dimensional Resources, a Carlstadt, NJ-based point-of-purchase display firm.
Stolichnaya Provides On-Premise Locations With Serving Tray
Stolichnaya has provided on-premise locations with this serving tray, which helps to build brand identity, while providing drink servers with a useful item.
The acrylic tray features a wire bottle holder, plastic condiment trays, as well as compartments for holding drink glasses and napkins. The distinctive Stolichnaya logo is silk screened in several places on the tray.
This serving tray was created for Stolichnaya by Flair Display Inc., a Bronx, NY-based p.o.p. display firm.
Sauza® Tequila Conducts ‘Expect Fresh’ Campaign
Sauza® Tequila has launched “Expect Fresh,” the new marketing campaign for Sauza® Blanco and Sauza® Gold. The new positioning for Sauza Gold and Blanco is all about delivering “fresh and unexpected” experiences, as it aims to stand out and appeal to women with its refreshing taste and mixability.
Mara Melamed, Assoc. Brand Manager, Sauza Tequila, Beam Global Spirits said, “We want to give consumers a new way to think about tequila by teaching that they can enjoy Sauza in unexpected ways.” Sauza will bring to life its “Expect Fresh” positioning through an integrated presence at outdoor festivals and on- and off-premise sampling events.
A specialized Sauza Fresh Market will provide sampling opportunities with fresh fruit and feature new ways to consume tequila including citrus-shaped shots from lemon/lime squeeze bottles.
On- and off-premise p.o.s. items include posters, table tents, cold shot machines, shelf talkers, case cards, and back bar pieces.
Off Provides Kroger With Mobile Pallet Display
This display for Glade was a pre-built floor unit that was easily shopped because it featured a strong graphic presentation.
The unit was Flexo printed on the corrugated trays. The display featured an unpainted MDF deck with four casters with printed litho wrapped "U" Board corner supports.
The unit moved through the supply chain on a custom wood pallet and was easily removed at retail.
The Kroger Mobile Display was produced by Great Northern Corporation Consumer Packaging and Display of Racine, WI.
Floor Display Dispenses Clorox Disinfecting Wipes
The Clorox Disinfecting Wipes Retail Dispenser Stand is a branded, customized, 500-count disinfecting wipe dispenser to allow retail consumers to disinfect their shopping carts as they enter the store.
Clorox wanted to create a custom, branded dispenser to sit near the shopping cart area of a store’s foyer, to provide sampling for Clorox’s disinfecting wipes where they can be used to clean shopping cart handles before use. The dispenser provides a valuable service to store guests that reinforces the brand, demonstrates the product’s efficacy and drives purchases. The Clorox Displays can be custom branded for each store chain.
Cornerstone Display Group, (www.cornerstonedisplay.com), based in San Fernando, CA, created this display for Clorox.
AT&T Provides Wal-Mart With Pallet Wrap Display
AT&T and Origen Partners combined forces to create this display for GO Phone. The display was designed to increase brand presence of AT&T Mobility after the change from Cingular Wireless. The display holds 36 GO phone packages as well as rate plan brochures and 4 denominations of prepaid phone cards on a small footprint.
The size of the display fits within Wal-Mart's standards for end aisle displays. The unique rounded shape of the display's front features a combination of a corrugated structure along with 2 separate graphic panels screen printed. The unit was designed to be put immediately into Wal-Mart's retail space without any assembly. The display was assembled, shipped and displayed on a recyclable corrugated pallet that adheres to Wal-Mart’s sustainability program.
Virgin Mobile Offers Ringtone Value Menu
The Virgin Mobile Ringtone Value Menu powered by Burger King promotion allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online for $1.00 each. Warner Music Group artists featured were chosen to appeal to a wide range of music tastes.
“Our customers are always looking for ways to save,” said Ron Faris, Director, Brand Development, Virgin Mobile USA. “Both Virgin Mobile and Burger King are committed to giving consumers value and choice for their dollar.”
“We’re constantly looking for innovative ways to provide value and entertainment to our BURGER KING guests,” said Brian Gies, V.P., Marketing Impact, Burger King.“The Virgin Mobile USA program provides us the opportunity to do both; offer customers popular music ringtones from major recording artists at a great price.”
When the concept for an ad-supported ringtone promotion was first proposed, we jumped at the chance to participate with Virgin Mobile,” said Perry Bashkoff, V.P., Marketing, Warner Music Group.
POP Display Introduces Fisher-Price Smart Cycle
Fisher-Price’s Smart Cycle combines arcade-style learning games with a physical exercise component for active play.
This Power Endcap Display for Toys R Us is a fully functional, working model of the Smart Cycle toy. Children can pedal and play with this arcade-style toy in the store; parents appreciate the clear, informative details accompanying the display.
This display was created by Darko, Inc., a Twinsburg, OH-based p.o.p. display firm.
LeapFrog Offers Interactive Product Selector Display
The LeapFrog Product Selector Display is a new sales tool that attracts consumers by using dynamic interactive media and audio with an attract loop and a touch-screen interface to educate them on the variety of LeapFrog toy products available. At the touch of a button, consumers can locate the appropriate LeapFrog toy product for the intended child.
The display collects consumer data for the retailer and brand owner to enhance products and track which products generate the most interest. Content can be updated with new product introductions, seasonal product offerings and special offers from the brand owner or retailer.
The LeapFrog Product Selector display was installed in 600 mass merchants and toy retailers throughout the U.S.
The display was designed and engineered by DCI Marketing, a Milwaukee-WI-based point-of-purchase display firm.
Sally Hansen Displays New Lip Lab Line
This display launched the new Lip Lab line in drug outlets. The unit had to be compact and adaptable to various power wing configurations.
The compact design fits in a footprint of less than l.5 sq. ft.. Just two sizes fit the power wings of all major retailers.
The unit is easy to update with frames that pop out and trays that slide onto different tracks for taller or shorter products. It ships completely assembled and retailers simply hang it on the existing power wing.
The display was created by P.O.P. Displays, Inc., Yonkers, NY.
MATRIX Creates One Stop Shop For Hair Care
MATRIX, a division of L'Oreal, wanted to consolidate all the different Matrix brands into one cohesive Store within a Store environment.
A unique branded store-in-store feel was created for Matrix and its products within the opensell environment using a consistent color framing and graphic system. All elements were finished in white with the Matrix logo screened in red.
Elements of the program include: The Header System: a curved profile with the end caps stamped with the Matrix logo. The Ticket Channel System, which is similar to the shape of the header. The Endcap Graphics System features a mobile front panel. A Pull-Out Hair Color Box, which makes finding the right hair color easy. The attributes of each brand are presented graphically on the front of the merchandising box. The Consultation Unit is an interactive kiosk within the gondola wall This display system was created for Matrix by Array Marketing, a Scarborough, Ontario-based display firm.
Continental Tire Conducts ‘Ultimate Adventure’ Sweepstakes
Continental Tire North America will offer consumers a free Magellan® Roadmate 1200 GPS system as a gift-with-purchase and also will give away a Range Rover Sport as the Grand Prize in its “Ultimate Adventure” Sweepstakes.
“This promotion is a great way to build Continental Tire’s brand image among consumers, and it’s also a fun and unique way to sell tires,” said Travis Roffler, CTNA’s Marketing Director. “The entire sweepstakes package is intended to take consumers on the Ultimate Adventure and the Magellan GPS unit will help keep them from getting lost to boot!”
The sweepstakes will be supported with point-of-sale displays at tire dealers.
Green Earth Technologies Displayed At Ace Hardware
Green Earth Technologies is displaying its line of biodegradable automotive appearance and performance products at Ace Hardware stores.
The Green Earth Technologies line includesG-OILTM API TC Rated 2-Cycle Engine Oil; G-WASHTM Car Wash; G-GLASS™ Organic Glass Cleaner, Anti-Fog, and Hydrophobic Rain Repellent; G-WHEELTM Wheel Cleaner, and Brake Dust Shield; G-TIRETM Ultimate Tire Shine; and G-SCENTTM Odor Eliminator.
Mathew Benetti, ACE franchise owner, said “Green Earth’s line meets our standards for performance and quality,and is also the perfect jumpstart to the green side of our business.”
Jeff Marshall, President and CEO of Green Earth, said, “We are pleased to partner with ACE Hardware, and hope this will be the catalyst for relationships with additional locations around the country. There's no better place to introduce our products than through a retailer that is so in touch with local green initiatives.”
Mystic Tan Displays Sunless Tanning System
Mystic Tan, a leader in UV-free tanning, has introduced an “error-proof” Perfect Tan System, which ensures even, natural results, without all the downfalls people typically experience with self-tanners.
Ricky Croft, one of the developers of Mystic Tan and creator of the new retail line, said, “Now, customers can get the same impeccable color and natural-looking results they've come to expect from Mystic Tan with a self-apply system.” To make it easy, the products can be purchased in foolproof kits: The Perfect Tan Kit BODY consists of a 2.5-ounce Sunless Tanning Spray, 2.5-ounce Sunless Conditioning Complex BODY and 2.5-ounce Sunless Enhancing Moisturizer BODY.
The Perfect Tan System will be displayed at Sephora stores nationwide.
Redken Launches Shades EQ Campaign
Redken has launched an integrated brand growth campaign titled “Do You Shades EQ" to promote its semi-permanent haircolor - Shades EQ. The “Do You Shades EQ” campaign includes advertising, in-salon merchandising, and interactive components.
“This high-impact media campaign is based on a Shades EQ storytelling theme and is the first time we've developed a stand alone campaign for one of our brands,” said Shae Kalyani, V.P., Integrated Communications for Redken.
Colorists can visit DoYouShadesEQ.com to see videos from Redken artists and salon professionals. Then, they can upload their original video showcasing their experience with Shades EQ and enter to win a free four days/three night trip for two to New York City to participate in a professional photoshoot advertisement with their favorite Redken artist.
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