Virgin Mobile USA Kicks-Off National Cell Phone Service
Virgin Mobile USA, LLC has introduced national, youth-focused cell phone service and a multi-year strategic partnership with MTV Networks. The deal provides for exclusive wireless content and consumer products from MTV, VH1, Nickelodeon and CMT.
Sir Richard Branson, Chairman of the Virgin Group, said, “We give young Americans the features they want, while offering a straightforward price plan with no contracts to sign and no fine print. And because it’s our mission to understand and meet the needs of the youth market, we are thrilled to work with MTV Networks.”
Dan Schulman, Virgin Mobile USA CEO, said “We’re taking cell phone content to a whole new level. MTV Networks is home to some of the most recognized youth and young adult brands in the United States and has unparalleled reach for the under-30 market. The Virgin brand is all about fun, honesty and great value for money, which is what our target market wants.”
MTV Networks and Virgin Mobile will roll out a wide variety of branded content, including games, graphics, ringtones, text alerts and voicemails. A few examples include: Interactive Voting & Text Messaging - Virgin Mobile customers will be able to use their phones to vote for their favorite videos from music programming like MTV's “Total Request Live.” Games - Nickelodeon will bring characters like Spongebob Squarepants to wireless games. Rescue Rings and Wake Up Calls - users can program a Rescue Ring or Wake Up Call by following the user friendly phone screen menu. Virgin Mobile will integrate M-commerce capabilities and will work with MTV Networks to promote customized wireless CD stores.
Virgin Mobile cell phones are now available at Best Buy, Circuit City, Media Play, Sam Goody, Target Stores and Virgin Megastores.
Futuristic point-of-purchase displays are designed to attract the attention of the youth market.
Wal-Mart Debuts TLE Tire Kiosk
This interactive kiosk was designed for a shelf within the Wal-Mart Tire department, allowing the consumer to research various types of tires.
The AVM interactive unit is accessed using a touch pad. Information is displayed on the video monitor and speaker. The display also provides literature and promotional graphic areas.
The Wal-Mart TLE Tire Kiosk was produced by Harbor Industries, a point-of-purchase display firm based in Grand Haven, MI.
Tower Records’ Featuring Music Discovery Center
Tower Records has launched its Music Discovery Center program to help consumers navigate the vast catalog of music in both Tower’s retail and online stores. This next-generation kiosk goes beyond the traditional listening station by making it easier for Tower customers to perform multiple shopping activities.
The unique benefit of the Music Discovery Center is that it recommends CDs based on the music that a customer is browsing. With the “Scan and Listen” feature, customers can preview song clips of virtually any CD in the store without having to open the package. Customers can scan more than 200,000 albums and 3 million songs by simply scanning a CD’s barcode. Customers can also browse “Tower Picks,” a selection of essential CDs organized by genre and theme and immediately listen to song clips from those CDs. In addition, customers can search for music based on an artist, song or CD title.
The Discovery Center kiosks were developed by software company Savage Beast Technologies and kiosk hardware manufacturer NCR.
Jim Beam Launches Hispanic Marketing Campaign
Jim Beam Brands Co. is launching its first U.S. Hispanic marketing campaign, which will include a combination of print, radio and outdoor advertising, point-of-sale and on-premise promotions, tailored for different Hispanic consumers in cities across the country.
While Jim Beam Brands Co. markets its products in more than 160 countries, this is the first time the company has marketed specifically to the Hispanic community in the U.S.
“We are customizing our ads and promotions to reflect the diverse Hispanic population in the U.S.,” said Carl Larsen, Director, Global Brand Development. “The Jim Beam campaign communicates our understanding of Hispanics’ lifestyles and distinct regional differences.”
Corona Runs ‘Baila al Ritmo de Corona’ Promotion
Corona Extra is being promoted in The Gambrinus Co.’s “Baila al Ritmo de Corona” (Dance to the Rhythm of Corona) Hispanic-market promotion.
Corona is offering consumers the chance to win an all-expenses paid trip to New York City and tickets to Corona’s end-of-summer blowout concert at New York's Manhattan Center.
The promotion includes on- and off-premise support including an off-premise display with a tear-pad for consumers to enter the New York City Corona Concert sweepstakes.
“We’ve wrapped sizzling summer, cool Corona, the hottest Latin music talent, heavy Spanish-language radio support and one of the world’s most dynamic and increasingly Latin cities into Baila al Ritmo de Corona,” said Don Mann, Modelo Products Director, Gambrinus Company, which imports Corona Extra from Mexico.
Campbell’s Promotional Signage Introduced
Campbell’s required promotional signage intended for placement in cafeterias, which serve Campbell’s soup. The program was designed to promote the soups as being comparable in flavor and quality to professionally prepared soups served in restaurants.
The signage program currently consists of two pieces: The Campbell’s Oval Wall Sign contains the logo “Restaurant Quality” screened on expanded PVC to give the sign a professional look. The second sign is the Campbell's Chalkboard, which also features a custom screened “Restaurant Quality” logo. The Chalkboard is CNC cut to arched-top shape. The Chalkboard promotes different soups and can also be used to display specials and prices.
The Campbell's Wall Sign and Chalkboard Sign were produced by Heritage Sign & Display of Nesquehoning, PA.
Go Snack Spinner Displays New Frito Lay Product
Frito Lay is using this high impact display for a new product launch geared toward the “On The Go” market for convenience and grocery stores.
The Go Snack Spinner conveys a feeling of movement with its strong design lines and a bright, brand-based color scheme. The wave-like design echoes the flowing lines of the Frito-Lay logo.
The display has contributed to the largest product placement in Frito Lay history with sales of the product exceeding expectations.
The Go Snack Spinner display was created by Universal Display & Fixtures Co., of Lewisville, TX.
Wild Turkey Mass Display Provides Brand Presence
This Wild Turkey Mass Display provides a massive presence for the brand in club stores and large liquor retailers.
It is solidly constructed from a 4’x4’ wood framework, powder coated metal and wood roof shingles.
The display was produced for Wild Turkey by Acrylic Designs Inc., a point-of-purchase display company located in Springfield, Vermont.
Sterling Promotions
Hot Graphics Featured In KOOL Lighted Counter Unit
In an effort to introduce consumers to the new KOOL cigarettes packaging graphics, Brown & Williamson Tobacco worked with Bates WorldWide, Fisher Design, and Rapid Displays to design and manufacture 15,000 temporary counter displays for placement in retail stores nationwide.
The displays design includes updated graphics, die-cut panels and green and white LED lights for a dazzling effect. With the new display placement, Brown & Williamson hopes to gain trial by both new and existing adult consumers.Fifteen super-bright green and white 3mm LED lights were inserted through the corrugated. Bates WorldWide, Fisher Design and Rapid Displays were responsible for the graphics and film. Rapid Displays was responsible for all design, printing, mounting, die-cutting, assembly and fulfillment.
House Full Of Windows Display Promotes Giveaway
This self-standing promotional display features “in-in-motion” tech nology, going through three phases as it promotes the Kensington Windows’ “House Full of Windows” giveaway.
The display’s animation runs for over six months on two AA batteries. The sign can be customized for a local Kensington Windows dealer.
The “House Full of Windows” promotional display features innovative animation technology provided by E-Ink, Inc., of Cambridge, MA.
Shower Kit Display Features Fully Assembled Product
This display, created for American Shower & Bath, was designed to feature a fully assembled shower kit as it would appear in a home environment.
To accomplish this, a “corner” in which to install the product was created by joining two laminated fiberboard panels mounted to a platform base. The shower kit is then installed within this fabricated corner area.
The finished display allows the consumer to view the product size, assembly, glass, metal frame and wall options.
The American Shower & Bath Kit display was produced by Display Design & Sales Co. of Philadelphia, PA.
Fiji Water Display Creates Tropical Waterfall Diorama
Fiji Water LLC has achieved wide product recognition with its unique packaging, featuring a transparent bottle with waterfall graphics on the inside of the back of the bottle. The Company required an inexpensive display that echoed its distinctive bottle.
NYSCO Products LLC, a point-of-purchase display firm located in the Bronx, NY, produced this modular stock shelf merchandiser with transparent quarter-round extruded front panels.
Shelf graphics are seen through the panel, creating a tropical waterfall diorama. The merchandiser was widely accepted at retail achieving further market penetration.
Triangle Display
Case Stacker Promotes Captain Morgan Gold
Diageo is using this promotional case stacker to promote its new Captain Morgan Gold ready-to-drink (RTD) premium malt beverage. Captain Morgan Gold has a crisp taste inspired by the Captain Morgan Original Spiced Rum brand.
Extensive in-store displaysupport is part of the comprehensive $65 million introductory campaign for the beverage.
This display was created for Captain Morgan Gold by Marin’s U.S.A., a p.o.p. display firm based in Norwalk, CT. Marin’s specializes in creating promotional displays that are easy to assemble in-store.
Popeyes Chicken Uses Digital P.O.P.
Allure Fusion Media has created new digitally animated menu boards, outdoor pre sell boards and promotion/confirmation outdoor displays for Popeyes Chicken And Biscuits, designed to replace the familiar, static plastic POP with wireless, digital, Web-enabled screens.
The Web-enabled screens allow Popeyes to run DVD-quality promotions and graphics, update menu items and prices by the time of day or season, and bring the benefits of sophisticated e-business technology to the fast food drive thru and restaurant. The merchandisers display more food and combo choices than can be displayed on static menu boards.
Popeyes or the store manager determine which playlist to use to promote different items at the best times.
By displaying more and timely choices, the boards also help improve accuracy of the order, easing consumer frustration.
Allure Fusion Media, Inc., based in Atlanta, GA, (www.allurefm.com) creates
creates software solutions that control digital merchandising.
Artisan & Mattel Promote “Barbie As Rapunzel”
Artisan’s Family Home Entertainment (FHE) and Mattel Entertainment will release “Barbie As Rapunzel” available on DVD and VHS.
To support this direct-to-video event, FHE and Mattel plan a multi-million dollar promotional campaign.
FHE has developed cross promotions with other Barbie licensees and is offering valuable rebates. To bolster in-store awareness, FHE has also created a wide array of eye-catching, customized “Barbie As Rapunzel” point-of-purchase displays.
Mattel will help maximize awareness for the entire Barbie As Rapunzel brand. This will include the launch of an extensive line of toys; a McDonald’s Happy Meal promotion; and Nestlé Wonderball candy campaign.
“From integrated promotions to strategic product extensions designed to create a complete ‘Barbie as Rapunzel’ experience for girls, we feel this program is one of the strongest in our Brand’s history,” said Jamie Cygielman, V.P. Marketing, Girls Division, Mattel.
“Barbie As Rapunzel” videos and DVDs will be offered in 24, 36, 48 and 72-count pre-packs .
Scholastic Runs ‘Getaway 2002’ Promotion
Scholastic has run a comprehensive summer marketing campaign, ‘Summer Getaway 2002.’ Backed by point-of-purchase materials and media advertising, Summer Getaway 2002 was the passport to an exciting summer adventure filled with books, events, games and prizes. Kids had the chance to win prizes including concert tickets, CD’s, and scooters.
Kids could pick up a Getaway “passport” at bookstores and collect Getaway stamps, containing special codes that when entered online at the Getaway Web site, become points. The goal is for kids to collect as many points as possible by reading books and attending bookstore events.
Floor displays, end cap materials, shelf talkers, easels and hanging signs supported the promotion.
Jonsteen Displays Flower-Grow And Tree-Start Kits
This floor display was created for the Jonsteen Company who wanted to portray its flower grow-kits and tree start-kits as an outdoor theme presentation to the consumer.
The display features a maple ply design with a series of shelves designed to accommodate its standard shipping cartons. With printed graphics on the cartons, the display allows a side visual for product identification.
This display has helped increase sales by providing greater visibility for the product.
The display was created for Jonsteen by Metal FX, a Willits, CA-based p.o.p. display firm.
Winsor & Newton Displays Paint Brushes
Winsor & Newton, Piscataway, NJ, recently introduced an elegant solution for the merchandising of artists’ brushes. This merchandising system aids the artist in matching brush to need while showcasing the uses for a complete range of brushes in an eye-catching, counter display.
Developed following extensive research into consumers’ in-store purchasing habits, the display invites artists to see and touch each brush. The curvilinear design and wedge-shaped, size-graduated product slots complete a unique gravity-fed pocket design that reaches out to the consumer. Attractive headers highlight information on brush type and usage, while individual strips call out style and size.
The space efficient display measures 27-3/4 inches high and 12-5/8 inches deep, with a choice of three widths: 8 inches wide with 20 pockets, 15-7/16 inches wide with 40 pockets, and 22-9/16 inches wide with 60 pockets.
The display was designed by Frank Trotta of Trotta Design, LLC, located in Sergeantsville, New Jersey.
Corona Distributes ‘Time Out’ Signage
Corona recently provided dealers with versatile p.o.p. signage identifying Corona as “Official Sponsor of the Time Out.” The sign is 4 color process litho laminated to 24 point SBS.
The 3-sided sign is used in place of a one-sided pole sign, providing greater visibility. It is very easy to set-up as panels are pre-attached in two corners. The bold striped referee graphics tie strongly into the football time-out theme.
This display was created for Corona by Great Northern Corp. of Racine, WI.
Heineken & Nintendo Run Football-Themed Promo.
Heineken USA has teamed up with Nintendo of America for “Football Action at Your Fingertips,” a new consumer promotion based on the trend of enjoying football-themed activities at home.
The fall promotion offers consumers the chance to win Nintendo Video Game Cubes with an online sweepstakes and features two video gaming parties, to be held in New York and Atlanta.
“All of us at Heineken are excited about partnering with Nintendo,” said Scott Hunter-Smith, Brand Manager at Heineken USA.” “In recent months, more and more Heineken consumers are choosing to stay home, get together with friends and play video games-a perfect occasion to enjoy Heineken.”
Contemporary POS will feature the sweepstakes and encourage consumers to pick up Heineken for their next sports at-home occasion.
D. J. Graphics
Black & Decker Offers Bach Solo Collection
Black & Decker is using this display to merchandise its newest faucet line, the Bach Solo Collection.
The display’s unique shaped black back panel and base allow for the backdrop in which the wire and tubular frame can facilitate the use of an adjustable shelf that allows for the merchandising of two products. A large curvature of the back panel is mounted with a laminated sheet, silk-screened with musical notes and images in colors that mirror the product packaging and Bach name, which is silk-screened onto a brushed silver mylar header.
This display was created for Black & Decker by Felbro, Inc. of Los Angeles, CA.
Pet Store Display Program Unifies And Educates
Animal Supply Co., a distributor of pet supplies and pet food, required a permanent retail display and category management program. The goal of this signage program is to give independent stores a clean and unified appearance, while offering the customers helpful information and a positive shopping experience.
The program consisted of 36" endcap headers, designed to provide a category management system to direct the customer to the products for specific animals; 36" free-form vertical shelftalkers, designed to offer customers information and helpful tips about the care and special needs of their pets; 36" vertical 3-sided spinning displays and 96" header boards for warehouse shelving racks. Each store displays multiples of the available components depending on store size and each is offered 3 color choices to compliment their existing schemes.
This display program was created by Burke Gibson Inc., a p.o.p. display firm based in Auburn, WA.
Emerson Electric Displays Ceiling Fan Switches
Emerson Electric’s new p.o.p. display for its line of ceiling fan switches and controls was designed to make the most of limited counter space at retail lighting stores. The display has switches and controls front and back, with colorful graphics and sales copy on each side of the display promoting Emerson’s Premier, Select and Essential Collections.
The display is just 16" wide, 15" tall and 12" deep. It is mounted on a “Lazy Susan” device that rotates easily. Five-color gloss ink is screen printed onto Sintra®top Material manufactured by Alcan Composites, Inc., St. Louis, MO. Sintratop Material is a lightweight, rigid foam board with a high gloss finish on both sides.
Merchandising Solutions Inc., St. Louis, MO, fabricated the display for Emerson Electric.
Colorful POP Launches MA Lottery Campaign
The Massachusetts State Lottery Commission is encouraging residents to not litter and take a shot at winning $100,000 with the Clean Fun Sweepstakes. The Sweepstakes allows players to submit $10 worth of non-winning instant lottery tickets for entry into a second chance drawing for up to $100,000.
To promote the Sweepstakes, the Lottery created p.o.p. displays for vendor locations that include a display card for ticket machines and an envelope drop box.
To create the display card, the printer, Diversified Printing Services, Pembroke,MA, chose a unique synthetic paper from Yupo Corp., America. After the cards were printed, they were sent on to Superior Bindery for die cutting and to Advanced Laminating, Inc., Stoughton, MA, where a special gloss lamination was applied.
Creative Nail Design Features Solar Center
Creative Nail Design is using this Solar Center display to provide an attractive, space efficient setting for its line of solar nail care products in Nail and Beauty Salons.
The display is a custom co-ex multi level vacuum formed merchandiser completely assembled with an integrated copper plated support frame which compliments the packaging of the Solar line.
This display was created for Creative Nail Design by The Display Link, Inc., a p.o.p. display firm based in Babylon, NY.
Wal-Mart Displays Alpha Flavon SPF 15
This counter display was designed to promote Beiersdorf’s Alpha Flavon SPF 15 Lotion and Crčme to the mass market at Wal-Mart stores. The objective was to develop growth in open stock sales.
This standard PDQ tray was used as an introductory vehicle making extensive use of graphics. The PDQ tray and insert assemblies are four color process, Litho-Lam B-flute corrugated board.
The merchandiser featured both full size and trial size varieties.
The Alpha Flavon PDQ was successful in introducing SPF 15 Lotion and Crčme to Wal-Mart customers.
This display was created for Beiersdorf by Triangle Display Group of Philadelphia, PA.
Spider-Man Merchandising Campaign Unveiled
Columbia TriStar Home Entertainment will support the DVD and video release of its box-office hit, “Spider-Man” with a massive merchandising and promotional program.
“Spider-Man,” which will be available as a 2 DVD set, features exclusive interactive elements and special never-before revealed Spider-Man factoids and a first look at comic book-to-film comparisons. A specially-packaged limited-edition Collector’s DVD Gift Set, loaded with extra features for the ultimate home viewing experience will also be offered.
With more than $100 million in marketing and promotional support, the Spider-Man campaign, will generate over 8 billion impressions. An extensive advertising campaign will encompass tie-in partner advertising and a huge mall presence.
Promotional partners include Cingular Wireless, which will offer an exclusive Spider-Man phone bundle, a groundbreaking DVD-ROM-link online event, a national sweepstakes and an in-pack offer. Dr Pepper will feature an on-pack consumer promotion and a national sweepstakes/instant win offer. Carl’s Jr. and Hardee’s restaurants will offer Spider-Man themed 44 oz. collector’s cups, supported with
in-store merchandising.
Sony Ericsson Introduces Line Of Faceplate Displays
Sony Ericsson has debuted these displays to introduce the new T60 phone and its interchangeable faceplates.
All three models include a Sony Ericsson-branded domed label and silver powder-coated steel components. Model D is the high-end countertop tower unit that accommodates any combination of five phones, faceplates or “smartback” units. The powder-coated steel column, which sits on a powder-coated MDF base, has a perforated hole pattern that supports up to 10 attachment brackets. Model E is made from powder-coated steel and its 2-angle design features an up-right configuration for sitting on a counter, and a flat configuration for sitting under glass cases. This display accommodates one phone and four faceplates. Model F fits into the existing Sony Ericsson Wall System with a slatwall bracket.
Sony Ericsson’s T-60 Faceplate Displays were designed and produced by Concept Designs Inc., a Mountain View, CA-based. p.o.p. display firm.
Audiovox/Jensen Promotes Auto Stereo Products
Audiovox/Jensen is using this permanent merchandiser to promote its auto stereo products in AutoZone stores across the nation.
This display is shipped knocked-down with hinged panels for product storage inside the display. These hinged panels hold interchangeable “data cards” for stocked items. Each “data card” is printed 2 sides with product features listed in both English and Spanish.
The display is designed to be flexible to accommodate new SKU’s as they are introduced.
This display was created for Audiovox/Jensen by Kosakura & Associates, Inc., a Santa Ana, CA-based p.o.p. display firm.
St. Andrews Promotes Ceramics In-Store
St. Andrew’s Abbey is using this perforated hardboard and painted wood display to promote its line of ceramics.
The display rotates to provide convenient access to the products from all sides.
The display also features an attached catalog for special orders of products not merchandised on the display.
The compact display features the St. Andrews trademark Angel and name. The unit allows for flexible placement of different merchandise selections.
This display was created for St. Andrew’s Abbey by R/P Creative Sales, Inc., a point-of-purchase display firm based in Burbank, CA.
Windchime Display Promotes Popular Product Category
Windchimes are a popular category for United Design and this user-friendly windchime display was created for the retailer in mind.
The display will merchandise over 30 different SKU’s and features storage for 36 to 48 others.
By hanging the windchimes from the top of the display, the unit attracts attention, and encourages shopper interaction to listen to the windchimes. This design is also extremely space efficient.
The display is constructed of wood, which provides durability and a warm appearance.
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