California Paints Introduces Large Color Sheets
California Paints has introduced an assortment of large-scale Color Studio sheets for nearly 300 of its most popular colors, to help consumers visualize how a specific paint color will appear in its intended surroundings. Measuring 11.5" x 13", the new Color Studio sheets greatly magnify the subtleties in color often overlooked in traditional, 1" x 2" paint swatches.
Ron Boyajian, Product Marketing Manager, said, “Often, consumers become dissatisfied when the color they have chosen for their walls isn’t quite what they envisioned from the tiny swatch they brought home from the store. California Paints is setting the new standard for color samples by providing visual tools to make paint color selection easier than ever before.”
California Paints has developed special permanent merchandisers to distribute the large Color Studio sheets.
BEHR Displays Help Consumers Coordinate Paint Colors
BEHR Paints, Santa Ana, CA, has launched a new interactive kiosk at Home Depot stores. The kiosk provides shoppers with guidance on colors that work together and also gives users assistance with matching colors to existing furniture or decorative accessories.
“We created the new BEHR system to provide consumers with revolutionary color inspiration tools that help them match and coordinate paint colors,” said Mary Rice, V.P., Marketing, BEHR Paints.
The kiosk allows consumers to browse a collection of inspirational palettes, color match and coordinate to an existing color, or find their favorite color using an electronic color wheel. Consumers can calculate how much paint they need and select the right sheen for their project. ColorSmart by BEHR provides consumers with project tips as well as a list of supplies needed to complete their project.
Users can preview their colors on-screen, see how they look in a sample room or on a home exterior, and than print them.
Evviva Launches In-Store Virtual Art Galleries
Evviva Virtual Art Galleries is deploying self service kiosks that provide a virtual art gallery in Home Depot’s Expo Design Center Stores. These virtual art galleries consist of two different kiosks: one with a 15-inch touch screen from which the shopper navigates to the product of interest. It connects to a second kiosk which drives a 52-inch plasma screen, presenting the item in full size.
The shopper can use the kiosk to select the style of artwork they would like to see based on colors, style, artist or subject matter. The shopper can make frame and matte selections and instantly see the new choices on the life-size image on the plasma screen. Shoppers can print a color sample of their framed artwork and take the sample home or to the order desk to purchase the artwork. The item is then produced, framed, and matted to the selected size and shipped to their home.
This kiosk program was created for Evviva by Apunix, a San Diego, CA-based kiosk firm.
Interactive Kiosk Promotes New Kitchen Appliance
Icebox, Inc., a subsidiary of Salton, is using this colorful kiosk to demonstrate its Icebox Flip-Screen, an all-in-one internet appliance and entertainment center for the kitchen. In addition to providing broadband internet access, the Icebox features a TV, DVD/CD player, FM radio, keyboard and remote and a touch screen LCD monitor. It also provides video monitoring of different rooms in the home.
The Icebox is the first product available in Salton’s Beyond line of innovative networked devices that make life simple, efficient and fun.
This display was created for Icebox by Precision Point-of-Purchase, an Illinois-based p.o.p. display firm.
GetAMovie Video Rental Machines Premiere
GETAMOVIE, Inc., Schaumburg, IL., is installing DVD rental machines at various Jewel-Osco locations.
GETAMOVIE rental machines are similar to ATMs, providing a fast, automated way to rent DVDs and video games. Each GETAMOVIE unit is built using robotic vending technology that allows movie and video game lovers to search and select their favorite games and movies by title, director, actor and category.
The machines have Internet connections, allowing consumers to browse machine inventories and reserve titles at www.getamovie.com before they trek to the store. It’s the first DVD rental location that allows consumers to ensure real-time movie and game availability in advance. The units can accept credit cards.
Mike DeLazzer, Chief Operating Officer of GETAMOVIE, said “GETAMOVIE saves time and fulfills the need for instant gratification.”
MusiKube Launches Music Discovery System
MusiKube, Inc., New York City, is launching a wireless Music Discovery System. MusiKube’s service allows music fans to browse any CD in a retail store, sample every track, read reviews and receive personalized recommendations for similar CD’s. Muze Inc., New York City, is providing the track samples for the system, through MuzeTunes, its streaming audio preview service. Muze music content provides detailed information for hundreds of thousands titles, including album information, discographies, review excerpts, album notes, cover art and more.
MusiKube’s Vista Service will help consumers with every aspect of music discovery including identification of music they come across, accessing related rich content, receiving personalized recommendations and fulfilling purchase demands with physical or digital music assets.
MusiKube’s system is currently used by Carbon Music in London and AltiTunes, a US music retailer.
Nautica Competition Outpost Environment
These display elements were designed for the launch of Nautica’s new men’s fragrance, Competition.
The bold yellow and black graphics are present throughout to ensure consistency in appearance.
Modern materials such as aluminum on the tester, black rubber for the overlay, and yellow fluted corrugated on the floor elements gives these displays a modern look.
Product and advertising images create a reinforced brand identity.
This Nautica Competition Outpost Environment display program was designed and produced for Nautica by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Intermark Color Wheel Displays Pencils
Intermark USA, New York City is offering retailers this dramatic color wheel merchandiser to display its Styli-Style flat pencils.
These flat makeup pencils can be used to draw thin lines or shadows around the eyes. The pencils can also be used as a lipstick or a lip liner.
This display explains the benefits of the new product and holds a large quantity of product in a compact area. It also makes it easy for retailers to add new products without having to rearrange their wall planograms.
This display has been distributed to drug stores, beauty supply stores and salons around the nation.
Sterling Promotions
Best Buy NYC Store Features High-Tech Kiosks
Best Buy’s first store in Manhattan features numerous high-tech interactive kiosks providing information about the latest consumer electronics products, including cell phones, digital cameras and PDAs.
Chuck Lee, Senior Manager of Display Design for Best Buy, said the kiosks help the store quickly adapt to merchandise new electronics products and technologies. Lee said, “The kiosks support the Best Buy brand and appeal to a New York City urban customer.”
Outwater Plastics
Blackstone Deploying Interactive Kiosks
Blackstone Inc., Miami, FL, is deploying the Blackstone Prepaid One Stop, an interactive kiosk, throughout the nation’s largest Hispanic discount retail chain, Navarro Discount Pharmacies.
According to Gabriel Navarro, Navarro’s V.P., Operations, “Category revenue has jumped 40%, and we no longer need to divert staff to help people pick out and activate cards.’
The Prepaid One Stop offers an entire category of prepaid products and services; prepaid cellular & long distance calling cards, gift certificates & gift cards, home phone service, loyalty programs, etc. The interactive kiosk eliminates the need for in-store staffing, inventory, shelf space. It also eliminates product theft.
The kiosk’s touch-screen display guides the customer through the entire process, including the selection of the best calling card with the maximum minutes.
Wherify Wireless Displays Introduce New Product
Wherify Wireless is supporting a new product launch with floorstand and countertop displays.
The objective was to develop a simple display that speaks to parents, introducing a breakthrough technology in children’s safety mechanisms.
The Wherify GPS Personal Locator for Kids lets parents locate, track, and communicate with their children via a wristwatch with integrated GPS and wireless radio.
The line is sold at leading consumer electronics retailers such as CompUSA and Good Guys.
The Wherify Wireless displays were designed, produced and distributed by Rapid Displays, a p.o.p. display firm located in Union City, CA.
Treo Display Elements Create Retail Presence
Handspring was in need of merchandising elements to launch its Treo Communicator, offering phone, email, SMS text messaging, wireless web and Palm OS in one compact device.
Each merchandising element needed to tell the Treo story. Display items were created to go into many different retail locations such as Cingular Wireless, Best Buy, Staples and Office Max. Freestanding, countertop, shelf talkers, posters and many other print and display items were needed to create a large retail presence.
The Treo Communicator display materials were created and produced by the Display Boys, a point-of-purchase display firm located in Irvine, CA.
Triangle Display
Labatt Offers Blue Pool Table Lamp
This pool table lamp for Labatt Blue was designed to be rustic enough to fit into any décor at ski lodges and country bars which have unfinished and rough wood surroundings.
The lamp is constructed with a crossbeam composed of a rough peeled cedar log drilled out to hide the electrical connections. Hanging from the crosspiece are three incandescent light fixtures, which provide a warmer glow than the normal fluorescents used in pool table lamps. The bulbs are covered by octagonal bent acrylic shades, which prominently display the Labatt’s Blue logo on four sides, so that it can be seen from any angle.
The Labatt Blue Pool Table Lamp was produced by Heritage Sign & Display, Inc., a p.o.p. firm located in Nesquehoning, PA.
Rockstar Energy Drink Animated Can Lamps Debut
Great as a back bar display or counter display in convenience stores, this Animated Can Lamp is an inexpensive eye catching display that combines two key elements in effective POP, light and motion.
The motion effects can be customized to the product and consist of flickering, flashing, and scripting motion. The product works with a combination of a 4-color process printed outer can graphic and a rotating gear driven pattern cylinder which is lighted with an incandescent bulb. Shown here is the Rockstar Energy Drink Animated Can Lamp used as permanent on-premise POS in bars and convenience stores.
The Rockstar Energy Drink Animated Can Lamps were produced by Neon Source, San Diego, CA.
WHV Unleashes “Scooby-Doo and the Monster of Mexico”
Warner Home Video (WHV), Burbank, CA, has announced plans to release the all-new, feature-length movie “Scooby-Doo and the Monster of Mexico” in VHS and DVD formats, in time to celebrate Halloween.
In addition to a multimillion-dollar national marketing and advertising campaign, WHV will launch a “muy supremo” promotional campaign to support the home video release. Major brands such as Subway, Keebler and Georgia Pacific will offer consumers a $3 rebate off the purchase of any “Scooby-Doo and the Monster of Mexico” video on their respective packages. Airheads and Equity will also feature “Scooby-Doo and the Monster of Mexico” branding on various products.
Special point-of-purchase displays will support the promotion.
Hermie Display Features 3-D Graphics
Max Lucado’s “Hermie, A Common Caterpillar” corrugated display features 3-D graphics and is fully die-cut to reflect the shape of Hermie and his friends.
The goal was to create a display for Hermie products, with high visual impact. The structure was developed to incorporate a large graphic area along with product placement and still emphasize the character.
Corrugated pockets are attached with powerwing clips for product placement.
The Hermie display was produced by LINPAC Displays, a p.o.p. display firm located in Tullahoma, TN.
Patak’s Display Rack Presents Video Demonstration
Hormel Foods Corporation developed this Patak’s Display Rack to merchandise 25 cases of Patak’s Indian Food products as well as to hold a TV/VCR unit that delivers a video demonstration of how to use the products.
Due to the weight of both the product and the TV/VCR unit, no existing merchandising pieces met the objective, so this piece was custom designed and manufactured by Visual Marketing Inc., a point-of-purchase display firm based in Chicago, IL.
Colorful graphics on the sides of the display establish a strong brand identity and attract attention.
The display has been very successful delivering sales lifts of up to 700%. The unique display program also helped to open up many new retail accounts for Patak’s Indian food.
Roman Meal Launches ‘Look Great, Feel Great!’
Roman Meal Co., a premium bread producer, has launched an in-store campaign, entitled ‘Look Great, Feel Great.’
The program consists of an ‘Indulgence sweepstakes’ to win a trip to either New York City or Los Angeles for pampering in a world-class spa, and a shopping spree at a famous retailer. A booklet has been inserted into specially marked bags offering savings on other healthful products. The partnerships for the promotion include The Vitamin Shoppe; Crystal Light; Eggland’s Best Egg’s; Valley Fresh and Quaker Oats Cereal.
Mary Jane Hominda, Marketing Director at Roman Meal, said, “This program is enabling us to keep Roman Meal at the forefront of our health-conscious consumers’ minds.”
G2 Worldwide, New York City created the program for Roman Meal Company.
Gravity Feed Merchandiser Displays NASCAR DVDs
Biography Software required a display for its new line of NASCAR DVDs.
The DVD series captures the highlights of over 60 years of NASCAR racing, from the sands of the Daytona beach and road course, to the newest superspeedways. The series profiles NASCAR’s greatest drivers and provides a behind-the-scenes look at top racing crews.
This innovative gravity-feed DVD merchandiser calls attention to the new line. It features prominent NASCAR and auto racing graphics.
More than 4,000 of these displays were used for this promotion.
This display was designed and produced by Tempo Creative, a point-of-purchase display firm located in Grayslake, IL and Phoenix, AZ.
Artisan Displays “T2: Extreme DVD”
Artisan Home Entertainment has released “Terminator 2: Judgment Day (Extreme Edition),” a two-disc DVD set that will feature a digitally remastered version of the film in high-definition video and all surround sound on a single DVD-ROM in Microsoft Windows Media 9 Series. The cutting-edge high-definition “T2: Extreme DVD” will offer consumers using today’s Windows XP-based computers nearly three and a half times the resolution of standard DVD video and will include previously unseen extras.
“With this high-definition version of T2, consumers can experience critically acclaimed films like never before,” said Steven Beeks, Artisan President.
Artisan is providing retailers with attention getting floor merchandisers to support the new DVD format.
ExxonMobil Gets Attention With Inflatable Oil Bottles
ExxonMobil is using 10- to 30-feet tall Mobil 1 Drive Clean Plus Motor Oil Bottle inflatables to increase visibility from a distance, improve store traffic and attract attention to the Mobil 1 Traveling Exhibit.
The giant cold air inflatables promote the new Mobil 1 Drive Clean Plus High Mileage formula, which is what the bottle depicts.
The ExxonMobil Motor Oil Bottle inflatables were produced by The Inflatable Marketplace, located in El Cajon, CA.
Pennzoil Campaign Gives Engines What They Want
Pennzoil has launched a new marketing campaign that aims to let consumers understand exactly what an engine wants -- Pennzoil. The tagline is “Not just oil, Pennzoil.”
The campaign features the engine as the hero in outdoor, national and local radio, point of purchase and interactive communications. TBWA\Chiat\Day is the ad agency for the campaign.
“TBWA\Chiat\Day has delivered a remarkably fresh campaign, brilliant in its ability to deliver objectives simply and in a most entertaining way. We’re very excited about it because it signifies a new approach to motor oil advertising,” said Tami Talbert, Director, Pennzoil Brand Management at Shell Lubricants.
“This campaign makes people care about their engines and the brand of oil they put into their engines,” said Steve Hanson, Sr. V.P. Pennzoil Motor Oil Branding.
Displays Launch Airheads Bubble Gum
Perfetti Van Melle USA, Erlanger, KY, is launching Airheads Cotton Candy Bubble Gum. The new item begins as cotton candy in appearance, flavor and texture, but soon after being popped into the consumer’s mouth it transforms itself into bubble gum.
The surprise, that “cotton candy” suddenly becoming bubble gum, carries a huge appeal for children, said Bob Howard, V.P. Marketing. “Unexpected turns are always thrilling to kids, and this transformation is no exception. It gives the product an interactive appeal for children that is unique.”
The product is available in .39 oz packs, in 54-counter toppers, 72-count powerwings and 144-count floor displays.
“For years Airheads has helped kids fulfill a basic need for fun and fantasy,” Howard explained. “This new product continues on that same path of making the ordinary into extraordinary by changing cotton candy into bubble gum.”
Tongue Tape Candy Displayed On-Counter
JAKKS Pacific, Malibu, CA, has introduced candy-flavored tongue strips, called Tongue Tape. There are multi-vitamin, vitamin C and electrolyte-infused assortments for active kids and adults, fun blended flavors for teen and adult taste buds and a tongue-twisting Sour Tongue Tape line.
JAKKS also plans to introduce an assortment of Tongue Tape products based on licensed properties including Hello Kitty, Strawberry Shortcake and NASCAR.
“As a newcomer to the candy category, we are thrilled at how successful Tongue Tape has performed at retail,” said Michael Bianco, Chief Merchandising Officer.
Endcap Display Promotes Oral B Cross Toothbrush
This power endcap display was developed for the launch of Gillette’s new Oral B Cross Action Power toothbrush.
The product is neatly organized via loop pegs and the display incorporates a decorative acrylic trim above the UPC scanner plate.
The curved side panels provide visibility to a broad graphic area when viewed from the front.
The graphics panels illustrate the benefits of the toothbrushes unique criss cross bristles which reach between teeth.
This Gillette/Oral B Cross Action Power Endcap was produced by Mechtronics, a point-of-purchase display company located in White Plains, NY.
Rembrandt Displays Whitening Wand
Den Mat Corp.’s Rembrandt Oral Care Products, Santa Maria, CA, has introduced the Rembrandt Whitening Wand for convenient on-the-spot smile shine-ups. One swipe of the “wand” applicator instantly adds brightness and shine to teeth for that “just-brushed” look and feel, while freshening breath fast.
The Rembrandt Whitening Wand is small and sleek enough to slip easily into purse or pocket.
The Wand contains Rembrandt’s patented peroxide formula, which whitens teeth and freshens breath.
“We want our smiles to stay bright all day long. It’s not enough just to freshen up your breath. Teeth need freshening up, too,” said Noreen Freitas, V.P., Rembrandt Oral Care Products. “The Rembrandt Whitening Wand does for your mouth what a great lipstick does for your lips. It touches up the color while improving the overall look and feel.”
Home Depot Redesigns Millwork Department
Home Depot wanted a new concept for its Millwork department where customers could easily educate themselves about products and be empowered to design their own home millwork features. It turned to Brandow, a Minneapolis, MN-based design firm in conjunction with Chandler Exhibits, Hudson, WI to create a new shop-in-shop program for its 1,500 sq. ft. millwork department.
The Millwork department, which includes windows, doors, mouldings and garage doors was separated on different fixtures, so it’s easier for the consumer to understand.
The window ‘hedge’ is a central curved component that organizes the windows in front of a large mural backdrop. The door ‘trees’ are tall cylindrical components creating focal points from which the entry and patio doors fan out for organized viewing. Wing panels provide promotional space for vendors to feature service and benefit messages.
Franke Features Slatwall Display
This revolving tower display allows product placement on four sides and facilitates easy shopping for the consumer to the entire Franke Faucet product line.
The “high end” look clearly communicates the product's style and quality and provides an attractive display for retailers while requiring minimal floor space.
The permanent freestanding display was constructed of powder coated sheet metal base with a cherry laminate MDF slatwall tower construction and a stainless steel silkscreened header.
The Franke Faucet slatwall permanent display was produced by Array Marketing Group, located in Los Angeles, CA.
Nokia Offers Headrest Handsfree Display
Nokia is using this vacuum formed display to promote the Nokia Headrest Handsfree mobile enhancement.
The display can be attached to slotwall or pegboard, or it can sit on a counter or shelf. Simulating an automobile headrest, the design enables an actual unit to be attached to demonstrate the ease of installation.
A four color process laminated label applied to the display illustrates the product in use and provides a written explanation of how the unit is used. Units were shipped directly to stores across the United States with the product attached, ready to be displayed.
This display was designed and produced for Nokia by Creative Displayworks Corp., a p.o.p. display firm based in Vaughan, Ontario, Canada.
Terk Introduces HDTV Reception Center
Terk Technologies has introduced this Reception Center display, to inform consumers about free HDTV broadcasting as well as to assist them in selecting the proper on-air antenna.
Terk hopes that this countertop, slatwall or shelf-mount display will increase the attachment rate of antennas to HDTV sets.
Consumers are often confused about what HDTV is and how to select the right antenna. When potential HDTV customers visit a retail location outfitted with a Terk HDTV Reception Center and antennas, they can learn how to get HDTV reception by selecting an appropriate off-air antenna, as well get advice for its installation.
John Marco, Marketing Manager, Terk, said, “The Reception Center gives the retailer a tool so they can present the whole HDTV initiative to consumers. It also educates consumers about HDTV so they can purchase the right antenna.”
Lancome Displays Juicy Tubes/Stargloss
Lancome wanted to introduce and showcase its new upscale cosmetics line, Juicy Tubes/Stargloss, designed with a unique product form on a merchandiser with a similarly unique form.
This distinctive pinwheel design presents a unique stage with all products visible, accessible and updateable. Different levels and platforms create an interesting venue that draws consumers to the unit and makes efficient use of space. All raised platforms are removable and updateable. Brand identity is strong throughout, appearing on the base and on each product platform. All testers are easy to see and access. Clear injection molded styrene creates upscale appeal and durability. The unit ships fully assembled with product in the same shipment.
The Lancome Juicy Tubes/Stargloss display was produced by Diam, Inc. of Woodside, NY.
Sun & Skincare Research Displays Ocean Potion
Sun & Skin Care Research, Melbourne, FL, is using this floor display to merchandise its Ocean Potion products, including Sun Protection for Kids, Sports Lotions, and Spray Lotions; Tanning Sprays, Oils, Gels and Lotions; and After Sun Aloe Lotions.
The colorful display was created by Display Technologies, a College Point, NY-based display firm, which customized its TechStoc stock display with Ocean Potion’s graphics. The rack is crafted with orange poles, and yellow trays silk-screened with the four-color logo. A four-color, silk screened header depicts Ocean Potion’s logo and ad slogan and features the face of an attractive girl in an enticing beach setting. Casters were attached for retail flexibility and cross-merchandising opportunities, enabling store personnel to relocate the rack during seasonal promotions.
Swatch Opens New Store Concept In Times Square
Swatch has unveiled its new retail design concept in New York City’s Times Square. The store is designed to deliver a memorable shopping experience to Swatch fans.
With bright colors, high polished materials, an interactive light system, giant clocks and a fantastic ‘conveyor belt’ that features both new and collectible
Swatch watches, the interior design is an eye-popping experience.
The concept, called “Jelly Fish,” is based on the spirit of transparency: light columns that change colors to produce translucent effects. The store’s polished, mirrored ceiling and sparkling floor give a feeling of grandeur.
This new store reports that it often attracts more than 5,000 shoppers in one day.
In 2003, more than 100 new
and renovated Swatch stores are planned with the new “Jelly Fish” concept. Worldwide locations will include Houston, TX, Orlando, FL, San Francisco, CA, and San Antonio, TX.
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