Haagen-Dazs Introduces New Store Design
Haagen-Dazs wanted a new store design to showcase its retail line of super-premium ice cream. The goal was to have the store design tie-in closer to the Haagen-Dazs brand image.
An innovative floor plan, and counter configuration with a “sweet spot” stage area and special signage, including an innovative gallery ledge menu board were introduced to drive sales of higher-margin menu items.
A striking exterior design combined the Haagen-Dazs logo with the burgundy color of its packaging to tie the store to the retail product.
Separate designs were developed for in-line stores and for mall stores.
The new Haagen-Dazs
store design was created by Tesser Design, (www.tesser.com) a San Francisco, CA-based design firm.
ExxonMobil Places ewiz Kiosks At Retail
ExxonMobil has placed ewiz financial services kiosks to On the Run convenience stores, following successful market tests of the electronic payment system.
“ewiz offers customers a convenient way to pay bills, transact financial services such as money orders, and purchase prepaid telecommunications products such as phone cards and ring tones,” said Michael Gore, manager, U.S. Convenience Retailing. ewiz reinforces On the Run’s delivery of fast and convenient service.”
“With ewiz, customers need not experience long waits in line to pay bills or get telecommunications services,” said David Taylor, category manager, Financial Services, ExxonMobil Fuels Marketing. “All they have to do is navigate the user-friendly touch-screen.
ewiz was developed for ExxonMobil by Info Touch Technologies Corp. of Burnaby, BC, Canada.
Chase ATMs Placed At Duane Read Stores
JPMorgan Chase has placed its Chase ATMs at all 246 Duane Reade drugstores in the New York City metropolitan area.
Duane Reade is the first drug store in New York City to offer the ATM services of Chase to the more than 1.6 million customers who visit its stores each week, according to Gary Charboneau, Senior Vice President of Sales and Marketing at Duane Reade Drug Stores.
The ATMs extend Chase’s reach and helps it provide additional convenient services to its customers.
Alexander Keith Ale Promotes Brand In-Store
Heritage Sign & Display, Inc., Nesquehoning, PA, created a condiment caddy and floor sign for Alexander Keith’s India Pale Ale, to promote the brand in bars and restaurants.
The condiment caddy is a hardwood table-top display made with Alexander Keith's logo which is wood burned into each large side panel.
The end panels contain placeholders for cards to display menu specials or advertisements, and the spacious inside leaves plenty of room for all types and sizes of condiments.
The “Please Wait To Be Seated” floor sign, constructed from MDF, wood, and chalkboard, provides space to write the daily specials and is a useful addition to any establishment.
Twin Fin Partners With Surfrider Foundation
Twin Fin, a new wine created for individuals who embrace the spirit of the California lifestyle, is partnering with the Surfrider Foundation to help preserve America’s oceans and beaches. Twin Fin will donate a portion of proceeds from wine sales to this non-profit environmental organization.
Twin Fin will have the opportunity to have its wines poured at local events within the surfing community such as art gallery receptions displaying surf art and at surf and music festivals.
Twin Fin has created point-of-sale materials (neckers, case cards, posters, postcards) to communicate the partnership with Surfrider and help drive consumers to the Surfrider web site to learn more about the organization.
Diet 7UP Free Ticket To Space Sweepstakes Takes Off
Diet 7UP, newly reformulated with SPLENDA Brand Sweetener, is partnering with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, for the Diet 7UP Free Ticket To Space sweepstakes. The sweepstakes will award a consumer the chance to fly to the edge of suborbital space on an FAA-approved commercial space flight.
“Sixty percent of Americans have said, if given the chance, they would be interested in going UP into space,” said Randy Gier, Chief Marketing Officer, Cadbury Schweppes. “We’re excited to be on the forefront of making dreams come true.”
The sweepstakes is supported by a national TV ad campaign and p.o.p. materials introducing Diet 7UP sweetened with SPLENDA, or “a taste that won’t weigh you down.”
Colavita, Sutter Home, & Cooking Light Run Promo.
Colavita USA, distributors of Italian extra virgin olive oil, has joined forces with Trinchero Family Estates, producers of Sutter Home wines and Cooking Light food magazine, to launch the 2005 Sutter Home Capsules for the Cure Program to benefit breast cancer research.
Consumers will have the opportunity to send in the bottle capsules from any Sutter Home wine and Colavita Extra Virgin Olive Oil. For every capsule received, a contribution will go directly toward finding a cure for breast cancer. In return, consumers will receive a 24-page recipe booklet, Classic Dining, produced by Colavita.
John Profaci, V.P., Marketing, for Colavita USA, said, “As a healthy lifestyle company, it’s important to help others lead healthy lives.”
Decorative in-store displays will help generate consumer excitement.
Sterling Promotions
New Tide To Go Portable Stain Removal Pen Debuts
Procter & Gamble’s new Tide to Go is the brand’s first portable stain removal pen to instantly remove many fresh food and drink stains when and where they happen.
Tide to Go dries quickly without leaving watermarks, is safe to use on most colorfast, machine washable and dry cleanable fabrics and is also designed for multiple uses.
“Consumers want to deal with stains when they happen. Tide to Go satisfies this previously unmet consumer need,” said Julie Woffington, Tide Brand Manager, Procter & Gamble.
Tide to Go is being launched with special displays in grocery stores, mass merchandisers and club stores nationally.
Pratt & Lambert Debuts Never Compromise Color System
Pratt & Lambert has introduced the Never Compromise Color System, a comprehensive, color palette with an elegant new showcase.
“We designed a color system that serves as a one-stop-shopping color and paint resource center that helps to meet the needs of today’s consumer,” said Bruce Ziegler, Sr. Product Manager, Pratt & Lambert.
The Never Compromise Color System consists of 1,056 expertly chosen colors housed in a high-end finish showcase.
To tap into a consumer’s imagination and help them envision how a color can change the look and feel of a room, the Never Compromise Color System offers 16 Inspiration Cards that feature beautiful photography of bedrooms, living rooms, kitchens and bathrooms. Each of these 4 inch x 6.5 inch cards are strategically placed throughout the Color System to assist the consumer in visualizing and creating a spectacular color scheme.
Roomful Express Featuring Interactive Kiosks
Roomful Express Furniture has installed the SHOW/PRO promotional kiosk system from Showroom Technology, Reston, VA. The SHOW/PRO promotional kiosk system offers Roomful Express Furniture customers the ability to apply for credit or register for coupons in a fast and private manner.
SHOW/PRO’s promotion management functionality enables Roomful Express Furniture to plan, schedule and electronically control various types of promotions, including image and video files, to be displayed on the kiosks to consumers shopping in its showrooms. With the ability to display promotions and print coupons at the kiosk, Roomful Express now has a powerful way to entice the consumer to make a purchase while in the showroom.
NYC Color Cosmetics Display Created For Drug Chains
This stand alone display unit was created to distinguish Del Laboratories’ NYC Color brand from other cosmetic lines.
To differentiate NYC Color, a unique dimensional injection molded brand identifier with colorful logo letters was created for the display. Vacuum formed wrap-around graphic side panels feature multiple brand images. Multiple tray components with self-feed elements enhance the standard peg hooks and amplify stock capacity for maximum ROI. A curved color-label pencil bar caps off the unit with easy self serve and stock keeping functions.
Based on this successful design, impact mini units are also in development for shelf and countertop areas.
This NYC Color display was created by Retail Solution Center, a Freeport, NY-based p.o.p. display firm.
Tiki Hut Creates ‘Sun Smart’ Center
The Schering-Plough “Get Smart About The Sun” center was designed specifically for Albertson’s stores. The unit cross merchandises suncare products, personal optics and water bottles. The display invokes the feel of a beach environment, from its simulated grass hut to the Coppertone “Get Smart About The Sun” copy line.
Sidewing areas are designed to accommodate a powerwing of Panama Jack sunglasses. The left and right sides have a surfboard featuring the Coppertone icon beach girl which is revealed when the Panama Jack sunglass powerwing is shopped over and removed from the display. The surfboard side features eye-level mirrors. A lower bin holds water bottles. The entire unit is on casters.
The Sun Smart Center was created by Mechtronics, a White Plains, NY-based p.o.p. display company.
Lipton Promotes 'Win A Backyard Bash' Sweepstakes
Lipton’s ‘Win A Backyard Bash’ summer promotion for its Lipton Iced Tea and Tropicana Twister brands offered consumers the chance to win 25 prize packages.
The sweepstakes was supported with point-of-sale pieces including pole signs, shelf talkers and tent cards that were litho printed and die cut.
The p.o.s. materials for the ‘Win A Backyard Bash’ summer promotion were produced by Proprint Services, Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Finlandia Refresh Center Draws Consumers
The one-of-a-kind Finlandia Refresh Center features a dramatic column display with built-in freezer for storing chilled bottles of Finlandia Vodka.
The column display features a 6-foot Finlandia bottle shot, aimed at drawing consumers to the Finlandia Refresh center at the point-of-sale.
The Finlandia Refresh Center was designed and produced by PriceWeber, a sales promotion and marketing agency based in Louisville, KY.
Display Promotes Flower Bouquet Preservation Service
The Vincenza Flowers division of Faster-Form Corp. has introduced a new point-of-sale display for retailers selling the Vincenza floral preservation service.
Florists, Bridal Salons and Wedding Service Providers capture additional dollars by offering the bouquet preservation service while consulting with the bride on her wedding plans.
In only two sq. ft. of space, the freestanding display merchandises up to 12 Silver Preservation Packages. The bride receives the preservation of from five to seven flowers from her bouquet in her choice of three keepsakes, which are featured in life size photos on the display header.
KRain Displays K2 SmartSet Sprinkler
This corrugated display was designed to emphasize the SmartSet Point and Shoot Technology of the KRain K2 SmartSet Sprinklers.
The ease of setting the watering pattern is one of the features that sets KRain apart in the industry. The graphics on the display conveyed the SmartSet Point and Shoot technology message with strong visual impact.
The display mirrors the lines of the product and created a three dimensional element to the overall appearance.
The displays were produced for Home Depot stores and other retail channels are now interested in placing the displays.
This KRain K2 SmartSet Sprinkler display was created by TimBar Packaging & Display, a p.o.p. display firm located in New Oxford, PA.
Fujifilm Offers ‘GetPix’ Photo Centers To Retailers
Fuji Photo Film U.S.A. is offering retailers a new line of “GetPix” digital photo kiosks. Now a broader spectrum of retail environments can tap into the digital photo printing market because of Fujifilm's customizable components that offer on-site printing options to meet each retailer's needs.
Fujifilm’s new line of digital photo kiosks were designed to keep the cost of entry low, while providing scalable solutions to fit the varied needs of different kinds of retailers.
The five kiosk configurations feature an intuitive and tilting touch screen terminal. GetPix Photo Centers provide retailers with flexible configurations that meet their business needs, creating the ultimate photo destination for consumers; orders can be ready instantly or for pick up after shopping.
eAnytime Offers 24/7 Professional Photo Finishing Kiosk
eAnytime has released its new Professional Photo Finishing (PPF) integrated DropOff and PickUp or Mail station for supermarket, convenience, drug, retail and service chains.
The eAnytime PPF station has a small 30"Wx28"Dx80"H foot print and is designed to compliment on-site processing, enable chains to centralize off-site processing or contract with an outside service provider such as KODAK.
Customers who register one time at a PPF station, standalone or on a network, can communicate directly with the service provider at the station, and are empowered to select when they want to pick up their order: same day, next day, or any day within a two week window, allowing for just-in-time service provider processing and delivery to the PPF station. The customer can also select to have an order mailed to their address.
Motorola & Oakley Promote Bluetooth Enabled Eyewear
Motorola and Oakley have launched RAZRWIRE Bluetooth eyewear at select Cingular Wireless retail stores.
RAZRWIRE is the world’s first eyewear to combine patented Oakley optics with Bluetooth wireless technology.
“Seamless mobility is here, now with the availability of RAZRWIRE,” said Bruce Hawver, Vice President of Companion Products, Motorola’s Mobile Device business. “Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next.”
The tagline for promotional and point-of-purchase display materials is “Fashion For A Wireless World.”
P.O.P. Campaign Attracts Fly Fisherman
This point-of-purchase campaign was created for UpCountry Sportfishing, to strike a chord with fly fisherman who tend to be an obsessive lot when it comes to selecting flies.
UpCountry wanted to have a little fun with this behavior while reinforcing the thought that at UpCountry, we know how seriously you take this sport. The signage is based on signs that the Connecticut DEP posts on trees at trout streams across the state, from the bright orange background to the heavy black type to the plywood mounting. Real flies were used on the signs to give them some dimensionality, and the customers who see them will recognize the flies as actual patterns they’ve fished with previously.
The p.o.p. signage was created by Keiler & Co., a Farmington, CT-based design firm.
Bethany Hamilton Fragrance Counter Unit
This display was designed to launch a new line of fragrances for teens created by Revelations Perfume & Cosmetics in concert with Bethany Hamilton, the 13-year-old surfer who was attacked by a shark two years ago and lost her arm.
The display needed to take up a small amount of counter space, hold 15 pieces of product and include tester areas for each fragrance being offered: Stoked for Girls and Wired for Guys. The imagery had to evoke the spirit of the beach and surfing and feature role model Bethany Hamilton and the bonus gift of the free bracelet with each bottle. The unique, surfboard shaped bottles with the bracelets around the neck had to be clearly visible and securely positioned in the tray for safe shipping.
The Bethany Hamilton Fragrance Counter Unit was designed and produced by Menasha Display, Philadelphia, PA.
Dr. Miracle Launches ‘Against Type’ Hair Care Campaign
Among the pages of the fashion and beauty magazines filled with stunning hairstyles, Dr. Miracle’s new “against type” marketing campaign speaks to the true nature of what hair care is like for African-American women.
To supplement the print campaign, Dr. Miracle’s employed beautiful models for point-of-purchase materials that feature the tag line, “The Doctor Is In.” Both the advertising and p.o.p. materials build on the medicated treatment aspect of Dr. Miracle's products.
Dr. Miracle’s products are being displayed at drug store chains and mass market retailers.
JCPenney & The NFL Run ‘Take A Player To School’ Promo
JCPenney and the National Football League have launched the “Take A Player to School” contest to promote the JCPenney Afterschool Fund, a non-profit organization dedicated to supporting afterschool programs.
The promotion includes a national in-store sweepstakes that encourages children between the ages of six and 13 to register for a chance to win the ultimate ‘show and tell’ opportunity.
The contest culminates in October when 34 winners will be drawn to take an NFL player to their own school. As part of the promotion, all JCPenney stores will sell NFL team wrist bands for $2.99, with all net profits and NFL royalties being donated to the JCPenney Afterschool Fund.
‘The Day You Met Willie Mays’ Contest Launches At OSH
FSN Bay Area and Orchard Supply Hardware (OSH) have launched “The Day You Met Willie Mays” sweepstakes. Fans can register at Bay Area Orchard Supply Hardware Stores for a chance to meet Major League Baseball Hall of Famer Willie Mays.
Thirty fans (plus a guest of each) will win the sweepstakes grand prize of meeting Mays. In addition, five other fans will win the runner-up prize of a pair of luxury suite tickets to the San Francisco Giants/Arizona Diamondbacks game on September 30.
“This is an opportunity of a lifetime,” said Rob Lynch, President and GM of San Jose, CA-based Orchard Supply Hardware, a wholly owned subsidiary of Sears Holdings Corp. “We’re excited to be able to offer this to our Bay Area OSH customers. It’s our way of saying thanks.”
UNIQLO, Japan’s Popular Apparel Retailer Opens In U.S
UNIQLO, Japan’s popular apparel retailer and a worldwide leader in casual wear, is expanded into the U.S. beginning with three stores opening in New Jersey malls this fall.
The stores will be between 8,000 and 10,000 sq. ft., and will include women’s, men’s and children’s merchandise and will replicate the service-oriented Japanese shopping experience.
Once the three pilot stores are established, UNIQLO plans to rapidly expand throughout the U.S.
Unlike other international retailers that typically launch in a new market by introducing a large flagship store in a major city, UNIQLO is launching in typical New Jersey malls to gain experience with American consumers where they normally shop.
Famima!! Opens Lifestyle All-In-One Store In Hollywood
A new lifestyle specialty all-in-one store (premium grocer + quick service restaurant + convenience store) is opening in West Hollywood, CA. As the first Famima!! Store to open in the U.S., Famima!! leads the way as the “premium experience” in modern day corner convenience store shopping.
Services encompass a deli, quick service restaurant, premium grocer, bank, local newsstand and internet provider. Famima!! offers unique domestic and international products within an intelligently designed and friendly environment.
Operated by Japans FamilyMart Co., Ltd., U.S. based Famima Corp. has an aggressive strategy for bringing Famima!! stores to the U.S. With the West Hollywood store as its pilot project, a strategic rollout of hundreds of specialty stores using the Famima!! franchise systems are planned over the next 3 years.
Virginia Diner Introduces Permanent Display Rack
This Virginia Diner peanut display rack holds over 300 pounds of product in a minimum of retail space.
The permanent display is constructed of all metal with a unique swedge fit design that does not require hardware.
This Virginia Diner display was created by Visual Marketing, Inc., Chicago, IL.
Sara Lee Merchandiser Is One-Stop Shop
Sara Lee is using this Single Tower merchandiser to provide a minimal footprint and a maximum pack out for its bakery products in a centralized permanently placed location of the supermarket.
The display is also designed to accommodate several different types of packages along with their current individual advertising campaigns as well as provide an attractive unit for long-term brand identity and presence.
The Single Tower merchandiser provides a one-stop shop for not only the consumer but it also serves as a “one stop” location for the Sara Lee delivery personnel to drop off and rotate product, a quick in and out solution.
This Sara Lee Tower Merchandiser was created by Presence From Innovation, a St. Louis, MO-based p.o.p. display firm.
Kodiak Footwear Display Helps Launch KQ2 Line
Kodiak Footwear has launched a new line of safety athletic footwear in the U.S.
The KQ2 line features eight hiker and “fresh” athletic styles, aimed at reaching the occupational safety consumer.
The Company is using p.o.p. displays at retail to support the launch. KQ2 is the latest line of Kodiak’s safety footwear offering cool styling, innovative fit and a comprehensive range of expanded safety features for today’s hard working consumers.
“These aren’t your father’s work shoes,” said Wayne Elsey, President of Kodiak USA. “We believe we’ve hit a winner here. The styling is fresh and fosters a comfort level to wear for work and casual use.”
This display provides a strong brand presence and explains the benefits of the line, while displaying several samples in a minimum of retail space.
Nautica Runs ‘Navigate Life’ Marketing Campaign
Nautica Enterprises has launched its new integrated global marketing platform, “Navigate life,” to emotionally connect consumers to the brand through a message that celebrates the challenges of balancing life with its many adventures and relationships.
Navigate life communicates the brand message through advertising, sponsorships, and in-store.
“The most powerful brands stand for something greater in the consumer’s mind than any individual product. They inspire and make an emotional connection. ‘Navigate life’ creates that important bond between our consumer and our brand,” said Denise Seegal, CEO of Nautica Enterprises. “The goal was to communicate a single lifestyle message around our products, the retail environment and our marketing.”
White Toque To Open Fancy Frozen Food Stores
White Toque plans to market specialty frozen food products by establishing its own retail stores throughout the country, starting with the North Eastern region.
The Company is currently the largest importer of frozen specialty foods from Europe for the foodservice industry. White Toque already has three stores through its division White Toque Retail LLC, in New Jersey, where a total of 300 products are sold and another 150 are in development.
Through its expansion efforts, White Toque plans to offer the largest selection of frozen gourmet products, expanding to more locations in the tri-state area, and introducing at least 10 new products per month.
TCBY Launches ‘Pure Yogurt Nirvana’ Concept
Yovana, a new quick-service concept designed to meet consumers’ demand for fresh, healthy and convenient foods throughout the day, has been launched by TCBY in the Phoenix, Arizona metro area.
Yovana’s offerings center on premium yogurt, prepared fresh in-store every day. In a venue that's hip and relaxing, yogurt-lovers can choose from a range of made-to-order meals and snacks, including fresh yogurt parfaits, drinkable yogurt smoothies and frozen yogurt treats featuring fresh fruit and organic whole grain granolas.
“We’re leading a ‘culture’ change,” said David Hall, V.P., Marketing, TCBY. “Yovana feeds consumers’ growing hunger for yogurt and provides them with smart choices for eating healthy. We expect consumers will demand increasingly high-quality yogurt.”
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