New Nokia Flagship Store Offers Unique Experience
The first Nokia Flagship Store in the United States has opened on Michigan Avenue in Chicago, and is designed to elevate the often confusing task of buying a wireless device into the kind of pleasurable shopping experience normally associated with exclusive upscale boutiques.
The Nokia Flagship Store features a carefully crafted retail environment surrounded by state-of-the-art multimedia displays. These displays interactively walk guests through the features and benefits of a wide range of Nokia products and even allows them to send text messages that can then be seen on not only the local store displays, but in other Nokia Flagship Store locations around the world.
As interactive displays allow customers to learn about the latest in wireless technology on their own, the Nokia Flagship Store team is close at hand to walk guests through any questions or concerns that they may have regarding wireless technology and Nokia products.
Along with a wide selection of Nokia handsets, the Chicago store will also be home to the first Vertu Lounge “store-in-a-store” in the United States. Marked by the highest possible level of craftsmanship and materials, the Vertu line includes the Signature and Ascent series of handsets.
“The Nokia Flagship Store concept was developed to offer consumers unparalleled selection and guidance in this complex environment, and to do it in a way that transforms the process of acquiring a new wireless device from a task into a pleasure,” said Cliff Crosbie, Director of Global Retail and Trade Marketing for Nokia. Nokia plans to open another Flagship Store on New York’s Fifth Avenue in fall 2006.
Fisher-Price Billboard Display Showcased At Toys 'R Us
This billboard spectacular created for Fisher-Price has received front-of-store display placement at Toys 'R Us. The graphics were designed to reflect both Fisher-Price’s and Toys 'R Us’ “joy of play” philosophy and capture the imagination of both kids and parents.
Eric Mower & Associates, a Buffalo, NY-based display firm, worked with Pittsburgh-based IDL Merchandising Solutions to develop a stationary, 81 x 60.5” center-stage piece and two interchangeable wings-each 72 x 57.5”or 96 x 57.5” depending on store size. The efficient design enabled Fisher-Price to showcase its line of toys in two eye-catching ways over an 11-week period. The four panels (two on each wing) are adjustable so a retailer can resize any of the panels to better fit store space.
Hannaford Supermarkets Feature Tension Fabric Décor
Custom designed tension fabric décor elements were created to enhance the visual design of new and remodeled Hannaford Supermarkets in Massachusetts, Vermont, Maine, New York and New Hampshire.
The design includes a series of calla lily-inspired column wraps and bright colored leaves that float above the pharmacy area. The décor pieces were created for Hannaford Supermarkets by Transformit, a tension-fabric structure design, company located in Gorham, Maine.
Early Times Whisky Runs Tagged Bass Promotion
Early Times Kentucky Whisky is offering consumers a chance to catch big money in its “Early Times Tagged Fish Challenge” promotion.
For a chance to win consumers need to catch a bass tagged by Early Times and register their tag number on the Early Times web site at www.earlytimes.com. Early Times could potentially give away more than $325,000 if a consumer from each participating state wins the Grand Prize of $25,000.
“From our sponsorship of professional angler Kevin Wirth to our second annual tagged bass promotion, Early Times continues to strengthen its connection to fishing, a sport that resonates with many of our consumers,” said Allen Ogburn, Brand Manager for Early Times.
Seagram’s Coolers & Audible.com Partner For Promotion
Seagram’s Cooler Escapes, marketed by U.S. Beverage, LLC and Audible.com, a leading provider of spoken entertainment on the Internet, recently teamed up to conduct a national in-store program called the “Seagram’s Book Escape.”
Consumers of Seagram’s Cooler Escapes could enjoy the two new flavors, Tahitian Sunset and Passionate Kiss, while also downloading two free audiobooks from a collection of more than 30,000 titles available at Audible.com.
“We are thrilled to partner with Audible.com to offer our loyal drinkers a great value,” said Sr. Brand Manager, Justin Fisch.
This offer includes a powerful collection of audiobook best sellers by authors such as Patricia Cornwell, Kyra Davis, Michael Connolly, Phillip Roth and classics by Jane Austen, Ernest Hemingway and more.
Dr Pepper Promotion Targets College Age Consumers
Dr Pepper has launched a promotion giving consumers the chance to win one of 23 Hummer H3 SUVs and other instant prizes.
Square One, Inc., a Dallas, TX-based leader in promotional marketing, provided the promotional support for the Dr Pepper Unlock The Flavor Promotion, including in-store merchandising elements, display toppers, cooler stickers and large format rotating displays.
According to Square One’s Chief Marketing Officer, Michael Paley, the promotion is focused on the theme of ‘enjoying more’ and is targeted to college aged individuals.
The promotion is built on Dr Pepper’s new “there’s more to it” brand positioning and advertising campaign.
NIC Lite Nicotine Replacement Drink Helps Flyers Cope
NICTime has introduced NIC Lite, a newly approved nicotine replacement drink created to help airline passengers cope with smoking bans.
NICTime plans to roll out the product in more than 50 airports in the U.S. Packaged in an 8 oz. blue bottle, NIC Lite contains 4 mg of purified organic nicotine (two cigarettes worth) infused in pure-grade water. It contains no calories and is lemon-flavored.
“This product can help millions of flyers who are smokers affected by smoking bans by offering them an effective nicotine alternative during their long flights,” said Chris Vehring, President of NICTime Sales and Marketing.
Sterling Promotions
Sunkist Almond Munchies Runs ‘Good To Go!’ Sweepstakes
Sunkist Almond Munchies, the new heart-healthy snack, has launched its “Good To Go!” consumer sweepstakes with a 2007 Toyota Highlander Hybrid as the grand prize.
In addition to the Grand Prize, 100 ConocoPhillips Gas Certificates will be given away as first prizes and 1,000 Almond Munchies backpacks will be awarded as second prizes.
To promote the sweepstakes, Paramount Farms offered a pre-packed display shipper, packed with six cases (72 bags) of Almond Munchies with a self-adhesive, entry forms tearpad.
“Almond Munchies is the delicious, convenient snack solution for today’s health-focused consumer,” said Dominic Engels, Vice President, Marketing, Paramount Farms.
Love’n Bake Offers Stylish Corrugated Display Shippers
Love’n Bake, a line of quality baking ingredients from American Almond Products Company, has introduced stylish display shippers for natural food and specialty retail grocery stores across the country.
These easy-to-assemble point-of-purchase displays are designed to attract everyone in the baking aisle.
The shipper features 48 units from the Love’n Bake line with an eye-catching promotional header ready for use. Appealing artwork showing children baking captures the joyful spirit of the Love’n Bake line.
Best selling Almond Paste, Marzipan, Poppy and Prune fillings are featured in the display and a custom product mix is available with a minimum order.
Le Sportsac required a double-sided graphic frame system that portrays the image of the Le Sportsac brand through the use of various media and materials.
The new system incorporated the Remix logo from the new collection while using highly colorful graphics to enhance the highly colorful product being introduced. An innovative "C" format increased the appeal and graphics can be interchanged.
The Remix double-sided graphic frame system was created for Le Sportsac by WL Concepts & Production, Inc., an in-store display company located in Uniondale, NY.
Brooks Sports Trance 6 Running Shoe Displays Its ‘MoGo’
For those consumers who are tired of buying athletic shoes that feel great in the store but later seem to go flat, Brooks Sports has launched MoGo, an entirely new midsole technology that ensures prolonged “first feel” without compromising durability or support.
Demonstrating its excitement for the new midsole material, Brooks Sports is distributing the Trance 6 Display featuring the MoGo midsole, to hundreds of dealers in the U.S.
Each store receives a large poster, counter display with tech brochure on the Trance 6 and MoGo, shoe talkers and give away items to hand out during the promotion, such as stickers and yo-yo's. Brooks Sports will also be conducting a nationwide contest for each dealer to “Show us your MOGO” best in-store display or window.
Duracell Power Center Endcap Placed In HEB Store
This new endcap display dramatically changes the way Duracell batteries are presented at HEB stores. Color coding helps guide shoppers through various battery type s and uses.
The display is designed to accommodate both peghook packaging as well as Duracell’s exclusive PackOne modules, a gravity feed system that allows easy restocking of multiple, high volume units in minutes. The motif uses steel bars as an accent piece that’s unique to the HEB account, and applied to all Duracell displays in HEB. This stylization throughout various Duracell displays in the store created a visual brand consistency. The Duracell HEB 3' and 4' display is configured in two versions based on available space in-store across the chain. Four-color litho lifestyle graphics on the header help guide consumers through the buying process.
The Duracell 3'-4' Endcap was designed and produced by New Dimensions Research, a point-of-purchase display company located in Melville, NY.
Timex Revamps P.O.P. Displays With Acrylic Shelf Talkers
New retail shelves launched by Time Factory Watch Outlets, Timex’s discount arm, have been designed with durability in mind.
To make the best use of its display case space, the watch retailer envisioned clear slot wall shelves with shelf talkers or lips that hang from the shelves in which graphic signs with information about the watches can be inserted. The company turned to P.O.P. designer APEC Display, Clifton, NJ, which specified CYRO Industries’ ACRYLITE FF acrylic sheet for the job.
ACRYLITE FF sheet was selected due to its rigidity, and its high quality look. The displays are easily cleaned, the shelves emit no visible marks and scratching is not an issue.
DVDPlay Rolls Out DVD Rental Kiosks Nationwide
DVDPlay is rolling out DVD rental kiosks to offer unparalleled convenience, low rental prices and current titles with new releases available every Tuesday.
DVDPlay kiosks, situated in heavily trafficked locations such as grocery stores, restaurants and convenience stores, offer a broad selection of new release DVDs in a compact footprint. DVDPlay’s patent pending software enables dynamic pricing promotions, inventory management, advertising and movie trailer insertions.
DVDPlay’s Automated Entertainment Machine is an intelligent, automated, Internet-connected DVD rental store. It captures e-mail addresses, can be managed remotely and runs movie trailers through two available screens: the flat panel topper unit or the DVDPlay User Interface.
Fast Flick DVD Rentals Installs DVmatic Kiosk
FastFlick DVD Rentals, Tucson, AZ, has placed the DVmatic kiosk from ELO Media inside its convenience store. “We are thrilled to be the first Tucson business to install an automated DVD kiosk and to provide our customers with this convenient entertainment option,”said Lee Jestings, an owner of FastFlick.
ELO Media’s DVmatic machines offer low operating costs, are easy to use and occupy only a minimal footprint. According to Oren Hon, CEO of ELO Media, “Placed at grocery stores and convenience stores, you are no longer forcing renters to make a special trip to the video store, thus making the rental experience even more convenient.”
Tequila Rose Displays Custom Choppers Sweepstakes
Tequila Rose is celebrating the successful introduction of new packaging and two new flavors, Java and Cocoa, by offering a custom chopper in a national sweepstakes called the Wicked Women of Tequila Rose Custom Chopper Sweepstakes.
Tequila Rose has commissioned Christine Vaughn of Wicked Women Choppers to build two custom choppers for today’s women rider’s with attitude.
Marketing support includes point-of-sale materials featuring a large case card that will fit a case stacker of cut cases with a tear-off poster of the bike, model and the entry form for the sweepstakes. On-premise promotions include sampling efforts.
Tuaca Chiller Machine Boosts On-Premise Sales
Tuaca Italian Liqueur has released a new Chiller Machine to help increase on-premise sales.
“The new Chiller Machine serves the product icy cold at the push of a button, requires less space than most bar machines and has vibrant, illuminating graphics,” said Brian Love, Global Brand Director, Tuaca, imported by Brown-Forman Beverages.
The Chiller Machine holds two Tuaca bottles upside down and serves Tuaca the product at approximately 8° Fahrenheit highlighted by the “8°F” illuminated graphic on the front right corner of the machine. “Chill Responsibly” is also illuminated on the front panel, as well as “Icy Cold Tuaca,” a Tuaca bottle and a bluish, frozen-like graphic. The sleek size (only 18.5"H x 12.25"W x 13"D) of the new Chiller Machine allows accounts to have enough space for other bar needs.
Subway Introduces Touchpoint Zone Merchandising
Subway Restaurants recently introduced the Touchpoint Zone merchandising system, which addresses the unique information needs of consumers at each key decision point within the store, while ensuring a consistent look and feel. Signage elements are part of a comprehensive messaging platform, transforming Subway’s merchandising into a strategic advantage.
The Touchpoint Zone merchandising platform, created by Catapult Marketing, enables the firm to identify key retail areas and develop P.O.P. collateral and marketing messaging designed to guide consumers through their buying decisions. Touchpoint Zone Merchandising allows companies the ability to help control the purchase process by developing advertising and in-store P.O.P. that speaks directly to the consumer throughout their buying experience.
Burger King POS Introduces Milk With Kids Meal
New Hershey's branded milk containers are being featured as a Burger King Kids meal option on permanent point-of-sale materials in more than 7,100 restaurants across the country. Burger King restaurants nationwide will now offer Hershey’s low-fat (1 percent) white and chocolate milk in resealable 8-ounce plastic bottles.
“We introduced Hershey’s low-fat white and chocolate milk to add even more variety to our menu, and it’s a well-known brand that appeals to moms and kids,” said John Schaufelberger, V.P., Product Marketing, Burger King. “The new plastic packaging is especially convenient for busy families and kids on-the-go this summer.”
Black & Decker Edge Hog POP Display
The “Edge Hog” is a tool for the homeowner looking for a clean cut line along driveways, sidewalks, etc. Black & Decker wanted a display that would educate the consumer about the product and its many functions and features.
The display provides an informative poster and a tool mount. It features a lifelike grass lawn, and interlocking paving stones, to help the consumer envision how the tool works.
The display was created by Wire Worx Displays Inc., a Toronto, Canada-based p.o.p. display firm.
Eureka Displays Yellow Jacket Central Vacuum System
Electrolux Home Care is introducing the Eureka Yellow Jacket, a built-in cleaning system that offers the power and convenience of a central vacuum system to apartments, condos or smaller homes.
The Yellow Jacket features a compact power unit that is about one-third the size of an upright vacuum. It easily installs inside a typical kitchen or bathroom cabinet.
The display is constructed of 3/4” HDPB with a white low pressure laminate finish on the side and door. The counter is gray, low pressure laminate and the kickboard is black.
The full color header sign is printed on 6mm Sintra. A fluorescent light under the counter attracts attention to the display and the product. The display’s floor graphic is adhered to a Sintra panel.
The display is designed to help shoppers envision how the Yellow Jacket Central Vacuum System could benefit their homes.
Miller Brewing Offers Pilsner Urquell Signage Suite
Miller Brewing has used these point-of-sale signs to promote Pilsner Urquell at on-premise establishments. The signs provide strong brand identification and are designed to reward accounts with a personalized sign that reminds consumers to ask for Pilsner Urquell.
The Pilsner sales team in the market where this signage suite was used expects long-term placement in accounts ranging from white-table cloth restaurants to simple venues.
The Pilsner Urquell signage suite was created for Miller by Heritage Sign & Display, Nesquehoning, PA.
Newcastle Brown Ale Displays ‘Best Of Both Worlds’
Newcastle Brown Ale has launched “Best of Both Worlds,” a sweepstakes promotion, which will award one person a state-of-the-art home entertainment system complete with flat screen TV and surround sound, along with a trip for two to Beverly Hills, CA, for a once-in-a-lifetime shopping spree.
“This is the third Newcastle Brown Ale ‘Best of Both Worlds’ sweepstakes, a promotion that is highly anticipated each year,” said Bill Wetmore, Marketing Director for Scottish & Newcastle Importers.
The Grand Prize home entertainment center will be awarded just in time for pro football’s big game in February 2007. To keep peace with the winner’s better half, Newcastle Brown Ale will send the winner and his significant other on a five-day, four-night trip to Beverly Hills, and provide $2,500 in shopping spending money.
Reese’s Freezer Pack Display Placed In C Stores
The Hershey Company realized that the freezer case presented new opportunities to sell Reese’s Peanut Butter Cups in national convenience stores.
The Reese’s Freezer Pack display was printed with Reese’s Orange graphics.
The display is attached by suction cups. This display piece was intended to be a one time promotion, however, it has since been reordered three times.
The Reese’s Freezer Pack display was produced for The Hershey Company by Menasha Display, Philadelphia, PA.
LUNA Sunrise Organic Breakfast Bar Introduced
LUNA, creators of the Whole Nutrition Bar for Women, has launched LUNA Sunrise, the first and only organic morning nutrition bar created specifically for on-the-go women, according to LUNA manufacturer, Clif Bar & Co.
LUNA Sunrise is available in Blueberry Yogurt, Strawberries & Crème and Vanilla Almond flavors and will be sold nationwide in grocery, natural, convenience, drug and sports specialty stores.
The launch of LUNA Sunrise Nutrition Bars will be supported at the point-of-purchase with this colorful corrugated floor display, headlined, “Luna, Morning Nutrition For Women.”
Wild Oats Launches National ‘Choose Local’ Program
Natural product analysts at the Hartman Group report more than 75% of consumers would like to know more about where their food comes from and how it is produced. Wild Oats is responding to this call with a “Choose Local” program that will showcase fresh, organic products from local growers in all 113 of its natural food markets.
To make it easy for shoppers to identify locally supplied products, Wild Oats will mark these items throughout its stores with “Choose Local” shelf tags. The farmer and vendor profiles will allow customers to learn more about the local businesses they are supporting and feel good about their purchases.
Kroger & Produce For Kids To Promote Healthy Eating
Kroger Supermarkets is partnering with Produce for Kids, a program that promotes the importance of adding more fruits and vegetables to children’s daily diets plus raises funds for Children’s Miracle Network hospitals.
PFK’s Healthy Kids Club encourages children and parents to “get healthy and give hope.” Recommended activities encourage club members to purchase sponsors’ products, create fun recipes and interact with PFK's education section of the web site. Each time a club member completes an activity, their name will be entered into the Grand Prize Drawing to win a family vacation for four to Orlando, FL, or Williamsburg, VA.
Kroger’s Southwest division supermarkets will promote the following sponsors in their stores: Vidalia Onions, Marzetti Refrigerated Salad Dressings, Dole fresh packaged Salads, Country Fresh Cut Fruit, Driscoll’s Raspberries and Chelan Fresh Apples.
Produce For Kids offers colorful POS materials that highlight the co-sponsored products and educate consumers about the campaign’s purpose to raise money for Children’s Miracle Network hospitals. POS materials include shelf talkers, shelf cards, posters and recipe brochures.
New Sunsilk P.O.P. Says Goodbye To Bad Hair Days
Unilever has introduced Sunsilk, a problem-solving hair care brand that doesn’t take itself too seriously. The Sunsilk Collections include: Anti-Flat, Hydra TLC, De-Frizz, Anti-Poof, Straighten Up and No Major Issues. Two Sunsilk Collections are specifically designed for Hispanic hair care needs.
“Our learnings from around the globe, coupled with our deep insight into women in the U.S. allow us to offer unique solutions to address the hair problems of American women,” said Esther Lem, V.P., North America Hair Care for Unilever.
To help make beauty fun, Sunsilk is introducing the Hairapy Guys-three guys who will become every girl’s best guy friend and will help girls laugh away hair dramas.
This tongue-in-cheek attitude is integrated into the advertising and point-of-sale materials. P.O.P. will be placed in around the store, including the candy and beverage aisles to gain attention.
Banana Boat Displays New Sunscreen Formulas
Banana Boat is introducing tear-free sunscreens for kids and Ultra Mist continuous spray sunscreens.
The tear-free products are available in Banana Boat Kids SPF 30 and Banana Boat Kids and Baby SPF 50. Banana Boat is also offering a new line of Ultra Mist continuous spray sunscreens. Convenient, rub-free and quick-drying, Ultra Mist sunscreens can be applied at any angle.
P.O.P. materials will support the launch. “We use in-store and point-of-sale displays to drive incremental sales in a category where winning at shelf is paramount to success,” said, Jean Fufidio, V.P. Marketing.
Rand McNally Displays Map Books In Home Depot
This ¼ pallet display was produced for Rand McNally to create more brand awareness for its map books and create a display footprint that could be used in both home improvement and office supply stores.
This ¼ pallet's trays are constructed of corrugated components that are flexo printed with a UV coating. The graphic side panel and header utilized mounted lithos. This Rand McNally ¼ pallet display was placed in Home Depot stores.
The Rand McNally ¼ pallet display was produced by Great Northern Corporation Consumer Packaging & Display, located in Racine, WI.
OxiClean Displays Its New Detergent Ball
Orange Glo International, maker of OxiClean stain fighters, is introducing the OxiClean Detergent Ball with Toss-N-Go Dispenser. The OxiClean Detergent Ball is a low-suds detergent formulated to gradually dissolve in each wash cycle. The detergent ball is designed to stay in your washer, even between loads, ready to wash up to 25+ loads of laundry. It eases the endless hassles of doing laundry including lifting heavy jugs and bottles and dealing with the leaks, spills and soapy residue.
OxiClean Detergent will display the Toss-N-Go Ball at retailers around the nation.
Kawasaki Brochure Rack Conveys ‘Leading Edge’
Kawasaki is using this brochure rack in motorcycle dealerships. The brochure rack is designed to integrate Kawasaki’s “Leading Edge” corporate tagline, and support this positioning with its contemporary styling.
The brochure rack is a permanent display made of brushed aluminum, screen printed, anodized and laser cut. The brochure rack is ultra compact yet highly visible.
The Kawasaki Brochure Rack was produced by Cornerstone Display Group, a San Fernando, CA-based point-of-purchase display firm.
Collectibles By Sportsline Rolls Out Display Program
Collectibles By Sportsline has introduced this new wire merchandising system to convenience stores and supermarkets.
The Sportsline Collectibles Corner is unique in its market-by-market and season-by-season customization based on sports teams and events such as NASCAR racing.
“We put together customized displays that appeal to the local fan base,” said Bill Gausselin, V.P., Sportsline Distributors. “The merchandisers hold 25 SKUs per rack and can be updated on a monthly basis.”
The program is designed to fit in the standard four foot endcap with both boxed and pegged merchandise which is displayed on 54" x 18" wings both sides of the display. The display is on casters for mobility.
This display was created for Collectibles By Sportsline by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display and promotion firm.
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