Scholastic Promotes “Harry Potter & The Deathly Hallows”
Scholastic recently turned to id29, a creative agency in Troy, NY to develop promotional materials for “Harry Potter and the Deathly Hallows."
Doug Bartow, Art Director and Principal at id29 said, “We developed a design aesthetic and five words -There Will Soon Be Seven - that really resonated with Scholastic.
id29 designed print ads, point-of-purchase, and exhibitions that heralded the release of “Harry Potter and the Deathly Hallows.
Barbie Doll Boutique Opens At FAO Schwarz
Mattel and specialty toy retailer FAO Schwarz have opened “styled by me™ Barbie® doll,” a 1,500-sq. ft. retail experience at the retailer’s Fifth Ave. flagship store, where girls can customize their own Barbie® doll.
Two large Barbie® doll styling stations, complete with eight interactive touch screens guide girls through a design process to personally select a doll, fashions, accessories, a doll case and even a gift for themselves. Girls can choose from among seven Barbie® dolls and friends featuring different skin tones and hair colors and styles, as well as from a “closet full” of fashions and accessories. Girls can debut their newly styled doll in a “fashion show,” in which each customized Barbie® doll will “walk” down the miniature runway.
Richard Dickson, Sr. V.P., Marketing, Mattel, said “We’ve created an unparalleled retail experience based on the fashion heritage of Barbie and the personalization that today’s girls love.”
Smirnoff Cocktails Collection Introduced
Smirnoff(R) has unveiled the Smirnoff Cocktails collection, superpremium cocktails that take the guesswork out of mixing drinks.
Available in two of today's most popular cocktails, Grand Cosmopolitan and Vodka Mojito, the Smirnoff Cocktails Collection are expertly crafted using Smirnoff Vodka No. 21.
“Smirnoff has combined the finest of ingredients in its new cocktails collection,” said Kate Price, Marketing Director, Smirnoff. “The combination of Smirnoff Vodka with other premium spirits like Grand Marnier liqueur, creates the complete cocktail experience without leaving home.”
Dry Soda Co. Opens Company Store And Sampling Bar
DRY Soda Co. recently opened its new Seattle, WA-based company store. Much like a winery tasting room, the DRY Soda company store will offer tastings of its four culinary flavors: kumquat, lemongrass, rhubarb and lavender. In-store displays are being used to merchandise the product.
“This is a significant step for DRY,” said Sharelle Klaus, CEO of DRY Soda, a line of all-natural, lightly sweet beverages. “Our space is creative and inspiring with a lot of room to grow - a real extension of our brand. I'm excited to introduce more locals and tourists alike to DRY, and give them the opportunity to share the experience by drop shipping DRY Soda directly to out-of-town friends and family.” The new company store and sampling bar was designed by Seattle-based brand design firm thoughtBUILDING.
Garage’s Features Interactive Window Display
Garage’s flagship Montreal store has installed an interactive window display. Accessible 24/7, the Garage interactive display consists of a 60” image projected onto an interactive foil affixed to the inside of the window.
Upon touching the screen, a menu of interactive options allows the user to access product information, log onto the Garage Web site and contribute to message board discussion groups. When not in use, promotional videos are displayed.
“Anna Martini, President, Groupe Dynamite, said, “As a retailer catering to young women, this state of the art medium is ideally suited to our market. Our clientele is active online and they will respond favorably to this innovative campaign because it is informative, technologically sophisticated and a lot of fun.”
The interactive window display was created for Garage’s by iGotcha Media, (www.i-gotcha.com), Montreal, Canada. “Interactive digital signage is uniquely effective at generating attention at the street level,” said Greg Adelstein, President, iGotcha Media.
Wendy’s Installs Digital Menu Board
Wendy’s Old Fashioned Hamburgers restaurant, Maplewood MN, has installed a digital menu board using RoninCast digital software from Wireless Ronin Technologies, Minneapolis.
The menu board consists of four 42-inch displays, each showing the menu and showcasing seasonal and promotional products as well as Wendy’s-sponsored programs.
Wendy’s franchisee, FourCrown is able to dynamically change the in-store pricing and menu options, by adding featured or promotional items, and incorporating video to create an improved experience for the Wendy’s customer.
“The digital signage menu board allows us to feature products in a more compelling and dynamic format,” said Michael Givens, President, FourCrown. “Being able to update our product displays from a central location will help promote a more consistent branding message.”
Preverco Offers Infocenter 2.0 To Display Flooring Line
Preverco, a manufacturer of high-end, hardwood flooring, offers its new Infocenter 2.0 for retailers. The display has an illuminated Preverco logo, 6 swing wings to hold samples, a unique back wall full of color swatches, and graphics to tell the story of the different combination of grades, width, product technology, and finishes available.
The display includes any combination of up to 36 sample boards and 13 informational graphics. The back wall panel features up to 64 color swatches of all species and colors available and several room scenes help illustrate the product's appearance and performance in the home.
Also available for Preverco’s Infocenter 2.0 is a new dress-up kit. The dress-up kit features two black wood frame sides with brackets and screws for one or two racks and a Preverco logo header.
TimberTech Displays New Deck Products
The TimberTech FenceScape Counter Display is a compact unit which features a new product introduction, highlighting the (4) plank styles and reinforced rail with attractive dimensional name plates to draw attention.
The reinforced rail is highlighted to the customer with a cut-away in the rail. Complimentary brass handles mounted to the fence post sides, encourage handling of the display.
This display was created for TimberTech by Downing Retail Display, a Copley, OH-based p.o.p. display firm.
Sterling Promotions
New Kraft Bistro Deluxe Launched With Displays
Kraft Bistro Deluxe is a new premium line of mac and cheese featuring fine ingredients that appeal to adults such as sundried tomatoes, Portobello mushrooms and Asiago cheese.
To help bring a real bistro feel to the kitchen table, Kraft is putting a new spin on the classic combo of wine and cheese--wine and mac and cheese.
By pairing wines with the more grown-up flavors found in Kraft Bistro Deluxe pastas, adults can create a memorable meal in minutes right in their own kitchens.
Special merchandisers, with appetizing product photography, designed to distinguish Kraft Bistro Deluxe from other mac and cheese products and convey a rich, upscale image, will support the product launch.
Bristol Farms Displays Low-Mercury Seafood
Bristol Farms, a California-based specialty and fresh grocery chain, is now selling Safe Harbor certified seafood. Safe Harbor seafood is certified to be lower in mercury than government standards through testing conducted by Micro Analytical Systems, San Rafael, CA.
“We are committed to providing our customers with the highest quality foods and Safe Harbor certified seafood testing allows us to demonstrate that commitment by being the first retailer in Southern California to offer certified low-mercury seafood,” said Kevin Davis, Bristol Farms' President and CEO. “Our customers are extremely knowledgeable about the food they purchase, and we expect Safe Harbor certified seafood to address concerns some may have about mercury levels in fish and seafood.”
Starmaker Showcases Hollywood Inspired Beauty Line
Vertical Branding is displaying its STARMAKER(tm) line of beauty products in drugstore chains.
John Cammarano, head of retail sales at the firm’s Adsouth Marketing subsidiary, said, “Our inventive point of purchase display contributed to realizing this opportunity to dramatically increase distribution and exposure for STARMAKER products."
The products were developed by entertainment industry veterans Anson Williams, one of the stars of the TV Series, “Happy Days” and Joanna Connell, owners of STARMAKER Products.
STARMAKER brings some of Hollywood’s best kept makeup and cosmetic secrets from the sets and star trailers to the average woman at an affordable price.
Colour Revolution Displays Mixer Root Touch-Up
THE MIXER™ Root Touch-up from Colour Revolution, recently launched at Douglas Cosmetics. To support the launch, Colour Revolution has created a special point-of-purchase display for the Douglas stores. With sleek, stylish lines and modern design, the display is made in metal in a ‘burnt penny’ shade and features a mirror and unique retractable hair swatches enabling customers to compare one of the six Mixer shades against their hair line or temples.
“When we first came up with the concept of a root touch-up hair product, we decided that it would be positioned as a luxury beauty item,” said Ruth Stern, President, Colour Revolution. “We have developed a product that is a perfect match for the sophisticated, trend-savvy Douglas customer.”
Courvoisier Illuminated Sconce Promotes Image
This illuminated CV Sconce for Courvoisier Cognac features a metal formed back with l8" fluorescent light fixture.
The overall size of the display is l2" x 24" x 8" deep.
The unit has a full color printed vinyl face wrap. The display promotes Courvoisier’s premium image and is a cost effective permanent sign.
This display was created for Courvoisier Cognac by Lake Displays, Inc., a Milwaukee, WI-based point-of-purchase display firm.
Pepsi Features Outdoor Beverage Shed
Pepsi is using this Outdoor Beverage Shed which holds 252 fridgemates. It is constructed from a non-rusting aluminum frame with curved panels made of durable polycarbonate. A heavy duty wire floor keeps the product elevated and dry. The unit features hide-away doors to conserve sidewalk space. The panel graphics resemble product cans. This Outdoor Beverage Shed was created for Pepsi by Innomark Communications, Fairfield, OH.
Febreze Displays Odor-Eliminating Candles
Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent. Said Jorge Mesquita, President, P&G Professional, “The Febreze Candle goes a step beyond a traditional scented candle because it does more than just scent a room; it removes unpleasant odors, helping to create a pleasing, relaxing environment.”
Febreze Candles will be available in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight. Special displays support the product launch.
Rustic Floor Unit Displays Candle-Lite
This Candle-Lite Willow Lane Floor Display is constructed of Melamine Clad MDF, which provides durability and a rustic look.
The shelf sides are actual pine with heat branded logos. The display is shipped KD and is field assembled utilizing a series of cam locks and plastic fasteners.
The display holds over 250 pounds of product and is easy to shop from all four sides. The corporate identity and product name is prominently featured on the display header and each shelf of the display.
This display was created by Great Northern Corp., a Racine, WI-headquartered point-of-purchase display firm.
Counter Card Features Australian Vineyards Racing
This counter card was produced for the AU racing team. The Australian vineyards wanted a piece that was multifunctional for a variety of on premise locations. These cards were litho printed with an aqueous coating. The sheets were then mounted to 45 pt. chip, die cut and scored with an easel attached to the back. The counter/case cards could be used to sit on top of the product, slide in between cases or stand on the counter top by the cash register. The company brought more awareness to the racing while increasing sales of wine.
The Austrailian Vineyards Counter Card was created by Proprint Services, Inc. of Toronto, Ontario, Canada.
Evian Launches Healthful Living Campaign
Evian® Natural Spring Water launched a new ad campaign in storefronts in Manhattan, Los Angeles and Miami.
The campaign is designed to harness the public’s growing appetite for healthful living and communicate the Evian health and wellness philosophy.
The ads feature fit, glowing women and men with Evian at their sides. A headline states: “The most important body of water is your own.™ Fill with care, ™.”
Evian also introduced its new luxury Palace Bottle aimed at a sophisticated and design-savvy audience with ads featuring the contemporary new bottle.
Minute Maid Debuts Enhanced Juice Line
Minute Maid is offering a new line of 100 percent orange juice products with health benefits from added nutrients and functional ingredients. The Minute Maid Enhanced Juice line includes new Minute Maid Multi-Vitamin and Minute Maid Active™ -- as well as new packaging for Minute Maid Heart Wise®. All three products are available now in stores nationwide. Responding to the needs of the health-conscious shopper, the Minute Maid Enhanced Juice line provides consumers with functional benefits: Minute Maid Multi-Vitamin contains 16 essential vitamins and minerals; With 750 mg of Glucosamine HCl per 8 fl. oz. serving, Minute Maid Active helps support healthy joints; and Minute Maid Heart Wise is the first and only orange juice clinically proven to help reduce cholesterol.
New STOK Enhances Coffee Experience
WhiteWave Foods recently introduced STÔK™, a new concept in the world of coffee enhancement.
Each individual serving of the black coffee shot delivers a pop of pure, invigorating caffeine - the equivalent of adding an extra shot of espresso. STÔK is available in two flavors; STÔK makes coffee more potent with no effect on the flavor, while STÔK Sweet provides the same added caffeine, but with a sweeter edge.
STÔK is being displayed at popular convenience stores nationwide right next to the creamers and sweeteners.
American Express Promotes Gift Card Purchases
American Express recently conducted an in-store promotion enabling shoppers to receive a free Back-To-School Card worth $25 from American Express when they purchased any two American Express Gift Cards.
The promotion was timed for the second busiest shopping season of the year. Back-to-school and back-to-college spending topped $50 billion last year.
The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept American Express Cards. The Gift Card lets the recipient choose from millions of things and experiences, making it a popular gift choice. The Gift Card is available in denominations ranging from $25 to $500.
Gift Card Island Display Created For WAWA Stores
This Gift Card Island Display was designed to present 248 facings of gift cards to customers in a minimum of floor space at WAWA stores.
The display features pull out storage compartments for product storage, interchangeable 4-color graphics, and powder coated perforated steel walls with extruded ticket channels. It also features custom designed patent pending 2 inch peg hooks. The unit sits on a melamine base.
This display was created by New Business Solutions, a Hicksville, NY-based p.o.p. display firm.
Three Tier Sink Display Attracts Attention
Standing 80" tall by 40' wide this three tier sink display was designed and manufactured by DNS Display Industries of Concord, Ontario, Canada for Blanco Canada, which markets sinks and decorative accessories.
Sitting on an oval wood base and supported by tubular steel uprights, each sink is mounted on an individual wood grained MDF panel. The bottom sink is angled for maximum visual presentation in a minimum of floor space.
Rain Bird Conducts Three Course Getaway Contest
Rain Bird, a leading marketer of irrigation products, is giving do-it-yourselfers the chance to spend less time on their lawns and more time on the golf course as part of Rain Bird’s Three Course Getaway contest.
Rain Bird’s Three Course Getaway contest will award one winner and three of his/her buddies with a golf trip to tee-off at three championship courses: Bandon Dunes (Oregon), Pebble Beach (Northern Calif.) and Pelican Hill (Southern Calif.), all kept lush using Rain Bird irrigation products. Runner-up prizes include Callaway Golf Clubs and a Rain Bird automatic sprinkler system.
Dave Johnson, Rain Bird’s Marketing Director, said, “An automatic irrigation system will result in less time spent by homeowners keeping their lawns and gardens healthy and beautiful, meaning there is more time to hit the links.” In-store displays offering contest entry forms will drive sales at the point-of-pur.
Polar Frog Kiosk Targets Airport Travelers
Polar Frog Digital, Scottsdale, AZ, has placed its custom DVD burning Kiosks in airport shops around the nation.
Polar Frog Digital’s innovative Manufacturing On-Demand solution is made possible through MediaIgloo, which allows customers to browse from thousands of movies from a local source library and customize their own DVD within minutes. Polar Frog Digital has licensed content from more than 50 studios and currently offers more than 5000 DVD titles.
Todd Rosenbaum, CEO, Polar Frog Digital ,said, “We offer the conveniencce of virtual inventories without traditional distribution costs.”
Mister Money Kiosks Offer Cash Advances
Mister Money (www.mistermoney.com) has received a patent on its automated process for cash advance and payday loans, according to Doug Will, President, Mister Money. Alternative Financial Solutions, (AFS), a subsidiary of Mister Money developed this cash advance loan transactional kiosk which processes cash advance and payday loans in grocery and convenience stores, casinos, check cashing establishments and credit unions.
“Like the time-saving kiosks favored by today's air travelers, our user-friendly, self-service loan kiosks are popular with cash advance customers,” said Will. “Our automated kiosks give customers quick, convenient and accurate transactions.”
In addition to improved customer service, Will maintains that AFS kiosks save lending companies money by reducing the need for additional employees.
Chase Manhattan Revamps Bank Interiors
Chase Manhattan Bank recently retained Bradley & Montgomery, an Indianapolis-based creative ad agency to help it redesign the interiors of its Chase Manhattan Bank branches.
“The inside of an office is an extension of a brand,” said Scott Montgomery, a principal at Bradley and Montgomery. “There has to be a compatibility between the marketing story and what you feel like when you walk inside. The best brands do that.”
FedEx Kinko’s Announces Print Center Redesign
FedEx Kinko's plans to open 300 new office and print centers in the U.S. throughout 2008. The company also will redesign 110 existing centers as part of its plan to provide small businesses and traveling professionals with even greater access to the company’s office and print services and the FedEx transportation network.
The company introduced a smaller store format and announced plans to open 200 centers nationwide with the new design. These centers have an average footprint of 1,800 sq. ft. and carry more than 700 different office products. They have generated positive customer feedback since the launch. Based on the strong results, the 300 domestic locations scheduled to open in fiscal 2008 will feature the small-format design as well.
“With our strategic expansion efforts, we are opening the equivalent of one new FedEx Kinkos location every business day over the 2008 fiscal year,” said Ken May, President of FedEx Kinko's. “
Tul Pens Featured In Sleek Counter Display
Grand & Toy is using this display to support the launch of the new TUL brand of pens in Canada.
The sleek counter display is made of l/8" white acrylic with screen printed graphics. The display measures l6.5"H x ll.5"W x ll.75"D.
The Tul counter display incorporates unique shapes keeping it consistent with the Tul brand while conveying a distinctive, contemporary identity. It also provides a secure tester.
This display was created by Marketing Impact, a Concord, Ontario, Canada-based p.o.p. display firm.
Uni-ball Sidekick Display Featured At Wal-Mart
This sidekick display was designed for Sanford Brands’ Uni-ball 207 Gel pen being sold at Wal-Mart stores nationwide.
The display communicates the unique features of the Uni-ball 207, highlighting the pen’s ability to help prevent check fraud/check washing.
With limited space available for merchandising, a display was designed that featured many curved surfaces, while maintaining a profitable piece count.
With the theme of the product, “Help Prevent Check Fraud,” a tear pad in the shape of a personal check was used to offer additional information about the product. The display was designed and produced for Sanford Brands by U.S. Display Group, a point-of-purchase display firm based in Newark, NJ and Tullahoma, TN.
Seastone Displays Gift Cards At Staples
Seastone, Provo, Utah, is helping Staples ramp up for the holiday gift card season by delivering several hundred thousand units of gift card packages.
“We worked with Seastone to create popular packages including bags, boxes, and tins. Gift card packaging delivers a solution our customers need and also delivers additional sales and margin to the category,” said Jeff Chruney at Staples.
Innovative gift card packaging from Seastone gives customers a way to personalize gift cards all year long.
EJ’s Pick-It Gift Center Features Impulse Items
EJ Enterprise’s new Pick-It Gift Center offers a convenient way for retailers to easily rotate impulse goods, even if display space is limited.
EJ's Pick-It Gift Center is comprised of individual bins, each bordered by a corrugated picket fence. The reference to “Pick-It” applies to both the fencing and the fact that customers can pick what they want from the bin selections.
The Pick-It Gift Center measures approximately 48" in width. Height is dependant upon the retailer’s display strategy, as the bins work well on a slat wall system.
“At each season, Halloween, Christmas, Valentine’s Day, Easter, and Spring/Garden, we offer up to 20 different items to make up the Pick-It Gift Center,” said Marie Levenson, Executive Vice President at EJ Enterprises.
Trident & Dentyne Feature 4 Chute Power Wing Display
Trident and Dentyne are providing retailers with this four chute powerwing display.
The objective for the display is to efficiently hold a large volume of product in high volume accounts while also providing a large area for product branding.
The unit was run as a full litho mount. This provided a large graphic area that showcased the new product for the consumer to see.
This display was created for Trident and Dentyne by Menasha Packaging Company, LLC, a Philadelphia, PA-based point-of-purchase display company.
Coppertone Display Debuts At Wal-Mart
This display for Coppertone’s Continuous Spray tanning products is an environmentally conscious unit.
The EcoPDQ, patent-pending, is rolling out to Wal-Mart stores across the nation to merchandise one of Coppertone’s most popular product lines.
The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation.
The display reduces material, manufacturing, shipping and recycling costs. Savings comes from a decrease in the square footage of corrugated materials used.
The EcoPDq was designed to answer Wal-Mart’ business plan for environmental initiatives. The Coppertone Display was created by Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm.
Bacardi Rum Display Attracts Consumers
This innovative floor display for Bacardi Rum has an enticing appeal that draws consumers to it.
The display holds seven l liter bottles which appear to be suspended, each at a different level. The wire bottle holders are formed in a round shape and have a metal bottom plate.
All wire, tubing and metal parts have a silver powder finish. The display is branded with the Bacardi logo on the round base.
The Bacardi Rum Floor Display was created by Nashville Display, a point-of-purchase display firm based in Lebanon, TN.
Coca-Cola Features Enviga Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage.
The display uses four-color process printing to convey the brand imagery for the new refreshing beverage.
The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can.
The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design.
The objective of the program was to gain off-shelf display space at a wide range of different retail outlets to attract the attention of shoppers in-store to gain trial for the new product.
This display was created for Coca-Cola by Edge Display Group, a Ronkonkoma, NY-based point-of-purchase display firm.
‘Crunch Cards’ Displays Edible Greeting Cards For Dogs
Developed by a Veterinarian, Crunch Cards® - Edible Greeting Cards for Dogs, offer retailers a bite out of the $38 billion dollar pet market as well as excellent incremental sales opportunities.
These patented edible cards are from Crunchkins, Inc., which says it has a potential market of 60 million dogs in the United States.
Point-of-purchase displays help promote these “Doggielicious!” cards at retail.
American Greetings Displays Pretty Freekin Scary Line
American Greetings will be introducing its teen/tween property, ‘Pretty Freekin Scary’ in Wal-Mart stores for Halloween.
Tamra Knepfer, SVP, Consumer Products, American Greetings Properties, said, “With its eerie themes, the Pretty Freekin Scary merchandise should be a natural choice for Halloween shoppers.”
The Pretty Freekin Scary accessories line will consist of more than a dozen items and will be displayed on Wal-Mart endcaps. Among the fashionable accessories are bracelets, a reversible wrist cuff, and a beanie knit hat. Additional items include: a bobble head, plush doll, a paper lantern with light, a clear giant sticker, a magnetic memo board, a cell phone/mp3 case holder, a keychain and a journal.
Wal-Mart will also be offering a Pretty Freekin Scary greeting cards line for the Halloween shopping season.
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