Samsung’s Hi-Def Displays Educate Consumers
Samsung has launched new in-store displays to help consumers better understand the world of High Definition (HD) entertainment.
Available at more than 2,000 retailers across North America, the displays provide the latest information about the benefits of upgrading to HD products. Consumers are invited to experience Samsung’s HD solutions, including the new Touch of Color™ (ToC™) HDTVs and home theater systems. The modular and eco-friendly displays can be reused to feature the latest products, promotions, and information without needing to build a new display.
“Samsung hopes to help consumers immediately recognize, right at the point of purchase, the true benefits of HD for their home, while providing consumers a number of options and total solutions to make HD a part of their lives,”said Tim Baxter, EVP, Sales & Marketing at Samsung Electronics. “Samsung is proud to offer cohesive display models that not only tout our latest product designs and promotions, but can also adjust to the specific requirements and preferences of our various retail partners.”
Depending upon the retailer, each display features a combination of Samsung’s latest home theater products, including the Series 5 LCD HDTVs, Series 6 and 7 LCD HDTVs, BD-P1500 Blu-ray Player, HT-X710 2.1-Channel Home Theater System, and HT-AS720 Home Theater Receiver and Speaker System. Each setup provides consumer-ready features information, videos on the benefits of a HD home theater and an up-close look at key Samsung products.
Samsung used a variety of recycled materials to construct its new end-cap displays. The particleboard and MDF pieces are produced without the use of harmful formaldehyde, while all styrene components are made from recycled stock. The wood base and various metal sections are powder coated rather than painted with sprays and solvents, and all Plexiglas sections feature up to 15 percent recycled content.
White Rocket Displays Dog House Wine Brand
White Rocket Wine Co. is re-launching its Dog House line of California super-premium wines and is supporting Guide Dogs for the Blind, a charitable organization that provides free guide dogs and training to the blind and visually impaired. Brands like Dog House appeal especially to Millennial Generation consumers, who are lapping up whimsically themed brands.
“The quality and affordability of our wines, coupled with our support of Guide Dogs for the Blind, gives Millennial consumers three doggone good reasons to make Dog House their pet brand,” said Mark Feinberg, V.P., Marketing.
White Rocket is supporting the new-package launch of Dog House with an array of point-of-sale materials, including this wood display rack, case cards, bottle neckers and shelf talkers.
Jim Beam P.O.S. Champions Those With “The Stuff Inside”
Jim Beam has launched an integrated marketing campaign, including print advertising, point-of-sale items and special events to celebrate the positive qualities and attributes of selected individuals and organizations that personify “The Stuff Inside.”
Rory Finlay, Chief Marketing Officer, Beam Global Spirits, said, “By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand’s timeless values into a context that makes them contemporary and relevant to today's consumer.”
All on- and off-premise promotional materials will also drive consumers to “The Stuff Inside” website where consumers can engage in conversation about true character and learn more about the individuals who embody it.
O'Neill Clothing Flagship Store Opens In Anaheim, CA
La Jolla Group has opened its first O'Neill Clothing flagship store in Anaheim, CA. The 3,350 sq. ft. store displays the O’Neill brand message and features the latest O’Neill clothing, footwear, accessory and wetsuit lines. The store integrates cutting edge technology and uses many unique ecologically friendly materials.
“In designing O'Neill GardenWalk, we took the vision Jack O'Neill had in the 50's when he coined the term ‘surf shop’ by opening his first store in Santa Cruz, and molded it to the 21st century,” said Toby Bost, CEO of the La Jolla Group. “Every aspect of the store from the surf hut, to the wave structure, to the reclaimed wood and fixtures, captures the heritage of the brand and showcases the evolution of more than 50 years of product innovation."
The interior design of the O'Neill GardenWalk store is a product of Verdego Design. The wood wall panels, floor fixtures and frames within the store are made from recycled and reclaimed wood materials. The central area of the store is known as “The Hut,” where the design references the original Surf Shop opened by Jack O'Neill. An eco resin ceiling gives the feeling of being underwater.
“The Wave Wall” feature forms and curls over, giving shoppers the feeling of standing under a peeling wave. The “Wave Wall” is backed by a
large underwater image of a kelp forest supporting the ideals of the Jack O'Neill Sea Odyssey and underwater education programs.
Merrell’s First Flagship Store Opens In San Francisco
Merrell, a leader in performance outdoor footwear and apparel, opens its first-ever company-owned U.S. retail store this August in San Francisco's Union Square district. The 2,400 square foot flagship will showcase a complete selection of men’s, women's and children's merchandise.
The store’s interior design reinforces Merrell's dedication to the active outdoor market by featuring a combination of natural and technical materials that help bring the outdoor experience in a retail location. A color scheme of Merrell orange and muted neutrals complements the stone flooring and river rock baseboards and the vertical wood grain surfaces, grass panels and textural, recycled coverings and hardware for the store's footwear and apparel fixtures.
The Union Square Merrell store is designed as a cutting edge example of “evolved retail,” making it not merely a place to make a purchase, but also a crossroads for its customers. The Merrell store will deliver a consumer experience that goes beyond shopping whether it is by the staff that live and breathe Merrell's enthusiasm for active outdoor pursuits or by the community bulletin board inside the store that serves as a community resource and guide to the outdoors. Through sponsored events, bulletin boards, and seminars; the store will serve as a model for future Merrell store expansions. In addition to the active and casual footwear Merrell is known for, the flagship store will offer a wide selection of the brand's multi-use technical
jackets, fleece, long and short sleeve shirts, pants and hats as well as packs and bags.
PEZ Displays New Chocolate Flavor
PEZ Candy, Inc., Orange, CT, is introducing chocolate flavored PEZ candy.
With the addition of chocolate, PEZ now offers 13 flavors of its familiarly shaped candy tablets. PEZ Dispensers are an integral part of American pop culture. New PEZ character dispensers are introduced regularly to capitalize on current trends.
An array of point-of-purchase displays are being used to showcase the new PEZ chocolate flavor candy.
Where’s Mr. Jelly Belly? Promo Supported By Displays
Jelly Belly Candy Co. is conducting a national Where's Mr. Jelly Belly? sweepstakes inviting fans to search for the lovable mascot in locations around the world. The sweepstakes will be promoted at retail via specially marked packages and displays. A Grand Prize of $10,000 will be awarded.
As Mr. Jelly Belly travels the globe in search of the finest ingredients for his world famous beans, fans are invited to find him online by exploring virtual environments along the way. Clues in each country reveal where he might be, and one special clue earns an entry into the grand prize sweepstakes. In addition to the grand prize, online instant win prizes will be awarded to thousands of consumers.
Retailers may choose a variety of high-impact promotional display options, including power wings and shelf displays.
Sterling Promotions
Gander Mountain Opens Tall Tales Real Food Restaurant
Gander Mountain, the nation's largest retail network of stores for fishing, hunting and outdoor lifestyle products determined that the addition of a uniquely branded restaurant offering would enhance the overall shopping experience. It turned to global design firm Duffy & Partners which created an identity that delivers a sense of discovery.
The environment transitions from the energetic retail feel of the Gander Mountain store to a modern interpretation of the American lodge, inspired by simple elements, artfully designed-logs and timbers, dry stacked stone, leather upholstery and big dramatic windows. The warmth of the open fire pizza oven invites guests to pull up a chair, draw a frosty mug, tell their tales and plan the purchases for upcoming escapades. Like a weekend in the country, the environment provides an opportunity to chill out, relax and get re-energized.
Chicago Yogurt Bar Installs Digital Menu Board System
Berry Chill, a new Yogurt Bar in Chicago, IL recently installed a digital menu system. Berry Chill provides their customers with a daily menu of rotating yogurt flavors. Customers can customize their yogurt or choose from a list of signature creations.
IDS Menus, Holbrook, NY, provided Berry Chill with a turnkey solution that included creative content, and the Scala Infochannel software package.
The installation includes four LCD screens at the order counter - two for menu purposes, and two for Berry Chill's promotional efforts, including its clothing line, nutritional information, and charitable efforts in the community.
Berry Chill’s digital signage network can be easily scaled to incorporate additional locations currently under construction.
Berry Chill's main goal in installing digital signage was to "WOW" their customers and to educate customers about the healthy benefits of yogurt.
Kodak Printer EndCap Display Placed In Office Depots
Kodak wanted to create awareness as a new-comer to the all-in-one home printer category in Office Depot stores with the introduction of the Kodak EasyShare 5300 printer. It also wanted to educate consumers on its unique 50% savings value to them through the 5300 printer's revolutionary inkjet system.
A special endcap display was placed in Office Depot stores. A Flipbook provides in-depth info on printer, ink and paper specifications. Actual prints from the 5300 printer are available for customers to take away. The Live 5300 printer showcased on a pedestal, is accessible with an easy demo feature for a Kodak quality print in seconds.
This Kodak EasyShare 5300 printer endcap display was produced by Synsor Corporation, Everett, WA.
FedEx Changes Name Of FedEx Kinko's To FedEx Office
FedEx Corp. will change the name of FedEx Kinko’s, the world’s leading provider of document solutions and business services, to FedEx Office. The FedEx Office name better describes the wide range of services available at its retail centers and takes full advantage of the FedEx brand equity.
The centers will be rebranded during the next several years.
“Kinko’s was primarily a copy and print-service provider when it was acquired in 2004,” said Brian Philips, CEO of FedEx Office. “The name FedEx Office more accurately represents our broader role of providing superior information and services through our company-owned, digitally connected locations around the world.”
Ariat Displays Western Boots &Apparel
Ariat International, a leading manufacturer of equestrian and western boots, needed a flexible tower display that could accommodate multiple combinations of product within a small space.
Concept Designs, a Palo Alto, CA-based display firm, produced a central powder coated steel frame with custom slat grid panels attached to the front and back. The slat grid panels accommodate many of Ariat's existing branded display elements, including pegs, waterfalls, and shoe shelves.
The compact 2'x2' footprint display is strongly branded with a double sided wood header that combines a silk screened Ariat word mark with a dome label of their "shield" icon.
Reef Denim & Tee Stacker Display
This display was designed to offer a modular unit that blends the cool and casual attitude of the beach and lifestyle. The Reef brand provides authentic, surf inspired designed products.
This display served as a work-horse for the entire program, while occupying a small foot print. Clean lines and simple forms are the basis for the design. Natural materials provide warmth.
This Reef Denim/Tee Stacker display was created by the Carlson Group, Inc., a point-of-purchase display and fixture firm based in Portland, OR.
Fire Hydrant Display AttractsFour-Legged Niche Market
Sincerely, Fido, is an Akron, OH-based greeting card company that caters to pets and more specifically, pet parents. It was the lack of an appropriate greeting card that spawned the idea for Sincerely, Fido, according to Lindsay Hunt, company Founder and President, who realized that there are countless situations where pet owners would appreciate specialized greeting cards written from the pet's perspective. Her card concepts include greetings for Mother’s Day, Father’s Day, graduation (from training), birthday, new pet and get well soon, among others. Marketing support for the Sincerely. Fido greeting card line includes point-of-purchase displays in the image of a fire hydrant.
Neopets Displayed At Target Stores
Nickelodeon & Viacom Consumer Products have introduced the first wave of a new line of products based on Neopets, the largest global youth-focused virtual world. Now available at Target stores, the line includes collector plush from JAKKS Pacific, as well as Fun Paks and Trading Cards created by Enterplay. The products feature an online component that ties to Neopets.com with exclusive virtual prize codes. While Neopets.com membership is free, the exclusive virtual prize codes provide premium play experiences for members who purchase Neopets toys.
“We’re bringing the successful digital-first world of Neopets to the real world with an amazing range of collectible products,” said Leigh Ann Brodsky, President, Nickelodeon & Viacom Consumer Products.
P.O.S. Materials Help Relaunch Dundee Ales and Lagers
Dundee Brewing Co. has given a fresh new look to its craft offerings. Now called Dundee Ales and Lagers, the family of craft beers will feature new packaging and new branding that reflects the brand’s pioneering craft heritage.
Dundee Ales and Lagers will include the brand’s original flagship product -Honey Brown Lager-with year-round offerings of Pale Bock Lager, Porter, Wheat Beer, Pale Ale, and IPA.
“The new name and new packaging for Dundee Ales and Lagers symbolizes the renewed energy and innovation we’re putting behind our brands,” said Patrick Magallanes, V.P., Marketing, High Falls Brewing Co.
Dundee brands will be supported by sampling promotions, point-of-sale materials, neon signs, tap markers, and fleet graphics.
Tecate Light Launches First Dual-Language Campaign
Tecate Light has launched a dual-language advertising and point-of-sale campaign to connect with Mexicans and Mexican-American adults in the U.S. The English- and Spanish-language ads, in General Market and Hispanic media, make up two distinct executions under the same tag line “Para los que quieren más” or “For those who want more.”
“As the most popular light cerveza in Mexico, we believe it's important to converse with our consumers in the language that they feel most comfortable. With the continued growth of the U.S. Hispanic population - and especially the second- and third-generation Mexican-Americans - we wanted to create a campaign that addresses their intrinsic yearning for more flavor,” said Carlos Boughton, Brand Director, Tecate.
Creative was developed by Tecate’s advertising agency-of-record, Adrenalina.
True Value Introduces Paint Display To Inspire Shoppers
True Value Co., partnering with the Dutch Boy and Pratt & Lambert paints, launched a new retail paint strategy designed to deliver a wide selection of quality paint from top national brands. True Value’s Color Center, a specially designed paint display, showcases color selections for national brands and for True Value-manufactured brands such as EasyCare and Weatherall.
Carol Wentworth, V.P., Marketing, True Value, said, “Most consumers cite selecting color as the most challenging part of a paint project and the new Color Centers help make that process easier.”
True Value offers its retailers two Color Center size options, an 8-foot center or 12-foot center that includes stripe cards, idea cards and trend cards.
Mobile Display Showcases Marvin Replacement Windows
A new retail display for Infinity Replacement Windows from Marvin gives retailers another alternative for presenting the windows to consumers. The display was designed to be highly mobile, easy to use and suitable for indoor and outdoor use.
The display is a straightforward frame on wheels to put the focus on the windows themselves. It is engineered to use the actual mounting slots of each window in the product line, so it is easy to change them out and secure them. Graphics panels slide in and out beneath the framed windows. They explain the essential attributes of Infinity Replacement Windows and illustrate how different styles can present a solution for home remodeling needs.
The Infinity from Marvin replacement window display was created by nParallel, a Minneapolis, MN-based display firm.
earthpure Vending Kiosks Launched
Nextgen Vending™ is the first company in the USA to offer a fully organic, eco-conscious vending product line. All products purchased in the vending kiosks will have certified Organic ingredients.
The Company has developed four distinctive vending kiosks, all using its earthvend™ green technology and earthpure™ Organics product line: insight, wellness, journey and pursuit with placement ranging from schools, health clinics and retail spaces to airports, fitness centers and sports arenas.
Kids Healthy Kiosks Launched At Schools, Malls And Retailers
Healthy vending provider, YoNaturals Inc., Solana Beach, CA, has launched Kids Healthy Vending, designed to appeal to children and ‘tweens.’ The program will soon begin servicing elementary and middle schools, shopping malls, and children's retail stores, and will feature specially selected products for children.
The Kids Healthy kiosks come equipped to accept cash or an optional prepayment system that allows parents to purchase pre-paid cards for their children. Additionally, through the systems specialized software, parents will also be allowed to view their children’s account, and electronically add credits to it at any time. The items offered in the Kids Healthy machines are chosen from a list of 150 products that have been specially selected to appeal to kids, while maintaining high nutritional standards, and also great taste. These products include: Apple & Eve Organic Juice, Horizon Organic Milk, and Clif Zbar.
POP Helps BP Launch Gasoline With Invigorate
BP Products North America is launching BP gasoline with Invigorate through a lifestyle campaign unique among gasoline companies.
“Instead of using traditional technical descriptions to promote the gasoline, which few people can relate to, we took a non-traditional approach to showcase the product's benefits, by comparing human health and wellness to vehicle health and wellness,” said Linda Bartman, Marketing Communications Manager.
Shell Launches ‘Stop Gunky Build-Up’ Fuels Campaign
The Shell Passionate Experts campaign continues to educate motorists about the importance of fuel quality. All-new p.o.p. materials feature 3D images of “gunky valves,” a visual demonstration of the build-up that can be caused by low quality discount gasoline. The campaign will be supported with national TV spots featuring the Passionate Experts and Kevin Harvick, along with radio, print and billboards showcasing the multi-dimensional valves. All components communicate that "All gasolines are NOT the same."
“The focus of the campaign is consistent, simple messages that compliment the current Passionate Experts platform,” said Karen Wildman, Shell Brand & Communications Manager. “From the campaign launch in 2007 to present, we've educated motorists that engine gunk exists. Now it's time to take this reality to the next level with enhanced materials and consumer promotions to continue to drive loyalty and site traffic to retail locations.”
Clif Bar Features Sustainable Floor Merchandiser
Clif Bar is using this sustainable floor merchandiser to promote its line of organic nutrition bars.
The display is produced using environmentally-friendly materials and production processes. The merchandiser utilizes Wheatboard made from recycled agri-waste, with shelves made of extruded, recycled styrene and graphics printed using soy-based inks on recycled, unbleached paper-board.
This display was created for Clif Bar by Cornerstone Display Group, a San Fernando, CA-based display firm.
“Music Matters” Enviromentally-Friendly Display
“Music Matters” is offering retailers this environmentally-friendly floor stand, which is printed on recycled paper using soy inks and kraft recycled board. All display components are also recyclable.
The display contains a prepacked tray with client coupon booklets and P.O.P. kit.
Over 3,500 displays were distributed to grocery stores around the country. The unlit featured a program encouraging consumers to buy organic products in conjunction with Earth Day. The program was popular with consumers and 500 stores needed to have their booklets replenished.
This display was created for “Music Matters” by Meridian Display, (www.meridiandisplay.com),a St. Paul, MN-based point-of-purchase display firm.
Maramor Displays Organic Chocolates
Maramor Chocolates has launched a dark chocolate product fortified with therapeutic doses of Omega-3 fatty acids, a natural anti-inflammatory with a myriad of health benefits. Growing awareness of the importance of Omega-3 in wellness and health promotion has led Maramor Chocolates to develop Dark Chocolate Squares with Omega-3, which provide over 100% of the recommended daily dose of Omega-3 in only two individually wrapped portions.
“We developed this product to offer people a delicious new way to enhance their health,” said Mike Ryan, President, Maramor Chocolates.
Anthon Berg Powerwing Introduces Premium Chocolates To U.S. Market
To introduce its uniquehigher-end chocolate cordials to the U.S. market, Anthon Berg, required a display that would convey the heritage of the brand.
This entry was the client’s first to penetrate the Walgreen’s retail environment so the retailer's powerwings specs had to be integrated into the design and execution of this project. Heavier weight corrugated was used for the entire unit and the trays utilized a locking system that supported the weight of the product from the top & bottom on both sides.
The wing and riser of this unit were litho printed with an extra metallic gold ink to achieve maximum graphic impact. The packaging allows a glimpse of the candy, so large photos of the products were featured not only on the riser but on the sides of the wing as well. The Anthon Berg logo is printed in metallic gold ink on the riser, the sides and on the tray lip of each shelf. B-flute corrugated was used for the entire display. This Anthon Berg display was created by Menasha Display, Philadelphia, PA.
Cargill Introduces Value-Priced Beef Cuts
Cargill Meat Solutions has introduced a line of newly branded, value-priced beef cuts, providing consumers an affordable way to continue enjoying beef, while offering higher margin opportunities for retailers.
The lesser-known cuts of beef have been repositioned, with their standard cut names replaced with fanciful names derived from the Romance languages such as the Marbello™ steak, which gets its name from the amount of marbling that it contains. The new trademarked brand names include Cabrosa™ Steak (ball tip), Cordelico™ Sirloin (flap meat), Delombre™ Petite Tender (teres major), and Solenta™ Sirloin (tri-tip).
Elizabeth Desbien, Cargill Brand Manager, said, “By promoting a less expensive option, retailers can provide options for the value-conscious beef consumer.”
Weis Markets Promotes Branded Pennsylvania Angus Beef Program
Weis Markets has introduced its new Pennsylvania Proud Choice Angus Beef program, which is supplied by Angus producers throughout Pennsylvania. It is the nation's first locally raised beef program offered by a supermarket chain.
“Buying local is one of the hottest trends in food today but it's been a hot trend for us since 1912,” said Norman S. Rich, Company CEO. “Our Pennsylvania Proud Choice Angus Beef is the logical extension of our commitment to buying and selling Pennsylvania's best products. We are proud to be the first supermarket company in the country to offer a local beef program.”
At the launch, Weis Markets celebrated its Pennsylvania heritage and highlighted its commitment to the PA Preferred program which promotes food produced in the state. P.O.P. materials support Weis Markets commitment to the PA Preferred program.
Sally Hansen Displays New Lip Lab Line
This display launched the new Lip Lab line in drug outlets. The unit had to be compact and adaptable to various power wing configurations.
The compact design fits in a footprint of less than l.5 sq. ft.. Just two sizes fit the power wings of all major retailers.
The unit is easy to update with frames that pop out and trays that slide onto different tracks for taller or shorter products. It ships completely assembled and retailers simply hang it on the existing power wing. The display was created by P.O.P. Displays, Inc., Yonkers, NY.
MATRIX Creates One Stop Shop For Hair Care
MATRIX, a division of L'Oreal, wanted to consolidate all the different Matrix brands into one cohesive Store within a Store environment.
A unique branded store-in-store feel was created for Matrix and its products within the opensell environment using a consistent color framing and graphic system. All elements were finished in white with the Matrix logo screened in red.
Elements of the program include: The Header System: a curved profile with the end caps stamped with the Matrix logo. The Ticket Channel System, which is similar to the shape of the header. The Endcap Graphics System features a mobile front panel. A Pull-Out Hair Color Box, which makes finding the right hair color easy. The attributes of each brand are presented graphically on the front of the merchandising box. The Consultation Unit is an interactive kiosk within the gondola wall. This display system was created for Matrix by Array Marketing, a Scarborough, Ontario-based display firm.
Sports Authority In-store Signage Promotes Armour Performance Trainers
To help Under Armour launch its new Under Armour Performance Trainers at retail, Sports Authority, the nation's largest sporting goods retailer, featured special in-store signage and hosted in-store events and joint promotions with Under Armour.
With in-store signage carrying the tagline, "Stop training in running shoes," the new athletic footwear targets those serious athletes looking for footwear that will help them improve their training regimen for their dedicated sports.
Promotion For Oakley's Sunglasses Supports Armstrong Foundation
Oakley is supporting the Lance Armstrong Foundation through the sale of the company's special-edition LIVESTRONG(TM) eyewear. Twenty dollars from the sale of each LIVESTRONG(TM) sunglasses go to the Lance Armstrong Foundation and its mission to empower people affected by cancer.
“Lance has been part of the Oakley family for decades, and we are honored to assist his efforts in bringing hope to those whose lives are challenged by cancer,” said Colin Baden, president of Oakley.
Oakley will soon be releasing its latest addition to the LIVESTRONG(TM) series of premium sunglass designs, a new version of the company's time-honored M Frame®. A favorite of Lance Armstrong for many years, this eyewear has seen more championships and medals than any other single sport product on Earth. The special edition is designed with the colors of the Lance Armstrong Foundation logo and “LIVESTRONG” is laser etched at the bottom corner of its pure Plutonite® lens. Special point-of-sale signage at retail promotes the endeavor.
Nacara Cosmetic Display Attracts Attention At Retail
The Nacara cosmetic display combines strong graphics with a maximum number of products on its narrow 14 by 7 inch footprint to give Nacara an outstanding presence in any retail store. With removable shelves and removable graphics, the display can be easily updated. This Nacara display was created by Marketing Impact Limited, Ontario, Canada.
Nioxin Floor Display Highlights Scalp Renew
The Nioxin Scalp Renew Floor display was created to house both the informational CD cases that describe the new product, as well as a viewfinder.
Customers can click through the slides of the viewfinder to learn product details.
The floor display is comprised of 200# B flute litho laminated. The curves that hold the CD cases and create visual impact were made from .020 PETG.
1,140 Nioxin Scalp Renew Floor displays were shipped to salon distributors.
The displays were created for Nioxin by U.S. Display Group, a Tullahoma, TN-based point-of-purchase display firm.
Nioxin Scalp Renew is a revolutionary in-salon, anti-aging treatment service that utilizes a natural dermabrasion technology to restore scalp and hair health. It immediately opens follicle sites and increases cellular turnover to add density and strength to hair.
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