P.O.S. Promotes Visa’s Olympic Marketing Campaign
Visa has launched its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features TV, digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic Games fans to drive preference for and usage of Visa products worldwide.
“Go World builds on the concept that ran so successfully during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans' sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. Over the past few months Visa has been working with its
financial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the Games and with merchant partners to help them generate business and excitement. Go World is prominent on the interior (register branding, point-of-sale) and exterior (banners) of the Vancouver 2010 Olympic Superstore (Hudson Bay Co.) in Vancouver. Go World will be featured throughout Visa’s presence program, including point of sale materials.
Coca-Cola Commits To Climate-Friendly Refrigeration
The Coca-Cola Co. and its bottling partners announced that 100 percent of their new vending machines and coolers will be hydrofluorocarbon-free (HFC-free) by 2015. Coca-Cola is committing to use its scale to accelerate the transition to HFC-free refrigeration equipment. This announcement is a direct result of work with Greenpeace that began in 2000, and a demonstration that phasing out the use of HFCs is a tangible and near-term action corporations can take to protect the climate.
Muhtar Kent, Chairman & CEO of The Coca-Cola Co. said, “Our announcement demonstrates a commitment to use our influence in the marketplace to drive innovation and help shape a low-carbon future.”
In addition to its refrigerant gas commitment, Coca-Cola developed a proprietary energy management system (EMS) that delivers energy savings of up to 35 percent and has placed over 1.7 million of these units around the world.
Display Features Imported Ultra-Premium Quay Vodka
Quay Vodka, the ultra-premium French vodka, has been introduced to the United States. The unique wheat and rye blend is specially filtered -- four times -- and distilled five times, which produces a spirit with a surprisingly pleasant yet complex taste.
“Quay Vodka is one of those little luxuries that people find value in during these tough economic times,” said Dave Sheckart, President of Bravado Imports.
Sherwin Williams Features Krylon Display
Sherwin Williams is featuring this display which stocks and organizes six cans each of l6 paint shades of its Krylon spray paint product.
The display promotes the sale of the product by presenting consumer user ideas.
The space efficient display features gravity feed shelves and holds 96 cans of aerosol paint.
The header sign and side panel signs are interchangeable and lifestyle signs show interior and exterior product usage ideas. The Krylon logo is prominently featured for strong brand identification.
This durable Sherwin Williams Krylon Display Rack was created by Nashville Display, Inc., a Lebanon, TN-based point-of-purchase display company.
Behr Paint Launches Sample Color Jars Display
Behr Paint is featuring this eye-catching, impactful display to launch its Sample Color Jars, in a small footprint but holding l92 sample jars. The display was required to stand out in crowded environments and needed to complement the Home Depot décor.
The display rotates so that it is accessible from all sides. The durable unit is made of metal to survive the warehouse environment.
Display graphics are easily interchanged. They are designed to slide in and out of the c-channels to update the display.
The display was launched in 2200 Home Depots nationwide and has been so successful in stores that additional units have been ordered.
The Behr Paint Sample Color Jars Display was created by SMS of Gurnee, IL.
New Kiosks Let Consumers Download To SD Memory Cards
NCR and Mod Corp. are changing the way consumers purchase, rent and play entertainment titles on electronic devices with a digital download kiosk pilot program. The kiosks enable consumers to choose from over 1,000 movie titles and download the title to a secure digital (SD) memory card.
The pilots, being conducted in BLOCKBUSTER locations, are the first step in an ambitious initiative to leverage new portable digital storage technology. The NCR and MOD Systems enable consumers to download movies, TV shows, music, books, games and other digital content outside of the home, and then play them on home TVs computers, and other mobile devices.
The MOD Retail Digital Content Distribution System helps retailers bring an expansive library of digital content into their stores and sell it in convenient concierge and self-serve models via the NCR kiosk. Anthony Bay, CEO of MOD Systems, said, “We have been working with studios and retailers to make it easy for consumers to access and download digital content from kiosks in a wide variety of locations outside the home.
SanDisk SlotMusic Cards On Display At Retail Outlets
SanDisk, the global leader in flash memory cards, is displaying its slotMusic™ entertainment cards at mobile retail outlets across the U.S. SanDisk slotMusic offerings give consumers the ability to instantly load their favorite artist's album onto a mobile phone or other microSD™ compatible device for a fast and convenient listening experience.
The new slotMusic cards will be merchandised at Best Buy Stores, Best Buy Mobile stand-alone stores as well as Cricket phone stores.
“With their knowledgeable staff and vast selection of compatible phones, mobile retail stores allow consumers to experience how fast and easy it is to load slotMusic cards into their phone,” said Hugh Cooney, Senior Director, Business Development, SanDisk.
Cheez Doodles Integrates Displays With Viral Marketing
Wise Foods is working with Zemoga, a digital marketing firm, to unveil a fresh new look for CheezDoodles.com. The new campaign introduces the Cheez Dudes alternative rock/pop group with original music, and an augmented reality contest that gives teens and tweens a chance to win musical instruments. “Cheez Doodles appeals to moms, but we needed to get more engagement with teens and tweens,” said Kevin Foltz, Brand Manager at Wise Foods.
Two million Cheez Doodle grocery-sized bags are currently hitting the shelves at supermarkets on the East Coast with a 2x3-inch sticker featuring a call to action for the Cheez Dudes contest. Cheez Doodle 8-foot in-store displays feature header cards calling out the "ROCK THE CHEEZ!" promotion, along with shelf danglers. By signing up to be a fan of the Dudes, kids will be entered into a sweepstakes for the chance to win $1000.
Wonderful Pistachios Displays Promote 'Get Crackin' Campaign
Wonderful Pistachios has launched a new marketing campaign which challenges Americans to pick up their pistachios and “Get Crackin.” The campaign features eight celebrity figures demonstrating how they crack open a pistachio, each in their own unique, light-hearted way, through a series of national TV commercials.
“We want to remind America, in a light-hearted way, that pistachios are a unique, fun and healthy snack,” said Dominic Engels, V.P., Global Marketing, Paramount Farms, producer of Wonderful Pistachios. Wonderful Pistachios encourages Americans to “Get Crackin” with a video submission contest that asks nut lovers to develop their own video commercial for a chance to win $25,000. Point-of-purchase displays support the campaign in-store.
Odyssey Golf Display Showcases New Line Of Putters
Odyssey Golf is featuring this display which showcases different Odyssey Putters.
The display was designed using unique l x 4" tubing with laser slots, and a perforated metal backdrop with a floating brochure holder.
Colorful silk screened logos brand the display. Two different removable club arms are provided so that the retailer can determine how many clubs they want to display based upon their space requirements.
This Odyssey Golf Putter Display was created for Odyssey Golf by Fabcon Creative, a Santa Ana, CA-based point-of-purchase display firm.
BrodmannBlades™ Displays Patent-Pending Paddles
BrodmannBlades™, maker of the first major innovation in the game of table tennis in over a hundred years, has reached an agreement with Paragon Sports™ to display and distribute its product line in the retailer’s flagship store in New York City.
The BrodmannBlade™ eliminates the handle from the table tennis paddle. The new product consists of two blades, or hitting surfaces, that are worn like a glove on either hand.
“It's a natural extension of the player's hand,” said Alfred Brodmann, the product designer. “Players make forehand and backhand shots by using the front and back of their hands.” Paragon will be using this display to call attention to the new product.
American Eagle Outfitters To Open Flagship Store In NYC
American Eagle Outfitters is opening a 25,000 sq. ft. flagship store in NYC’s Times Square featuring four levels of shopping. The American Eagle Outfitters Times Square flagship store will feature exclusive AE product not available anywhere else in the world, including more fashion forward merchandise, such as outerwear in faux fur and leather, sequin-embellished tops, and graphic t-shirts designed by New York graffiti artists.
The store design features an eclectic combination of materials, from wood to brushed metal to polished concrete. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.
The store will also feature a customer experience called “15 Seconds of Fame.” Customers will be invited to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.
Aeropostale Opens First ‘P.S. From Aeropostale’ Store
Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, has opened its first “P.S. from Aeropostale” store in the Palisades Mall in West Nyack, NY. The Company plans to open approximately nine additional stores, primarily in the New York metropolitan area. The new P.S. from Aeropostale brand offers trend-right merchandise at compelling values for girls and boys ages seven to twelve.
Julian Geiger CEO of Aeropostale, said, “The P.S. from Aeropostale store provides an experience that is cool for kids and enjoyable for parents. We believe the brand will be loved by kids and endorsed by mom.”
Clinique Opens New Fragrance Counter At UK Flagship
Clinique plans to reveal a new global flagship counter at Selfridges London. This new shopping destination will offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience.
Breaking down all barriers, the counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select products on their own and stand-alone makeup and skin care browsing areas. Lynne Greene, Global President Clinique, said, “This multi-layered shopping environment empowers the consumer, enhances their overall shopping experience and visually communicates the brand’s identity and expertise.”
MISSION Launches ‘Active Lifestyles’ Skincare Destinations
MISSION Skincare, the innovative skincare company founded by tennis star Serena Williams, soccer professional Mia Hamm, and other world class athletes, will be launching “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5,000 CVS/pharmacy locations. Stocked with lip, face, body and sun care products, MISSION and CVS/pharmacy have set out to establish the latest category in the marketplace, “Active Lifestyles.”
MISSION will be launching six new products - Revitalizing Lip Therapy Gel in Peppermint, Mega Balm Antioxidant Lip Refreshers in Blueberry-Pomegranate and Acai-Lemonade, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. MISSION co-founder Serena Williams said she is “excited to be working with CVS to launch this new skincare destination, because people who exercise regularly often overlook the fact that they have different skincare needs.”
Verizon Opens First LEED Certified Wireless Retail Store
Verizon Wireless’s first store to seek LEED certification for commercial interiors recently opened for business in Casper, WY. Gruskin Group, an integrated design firm, worked with Verizon Wireless’s internal corporate design team, as well as Paladino & Co., the team’s sustainability consultant, to design the 3,479 sq. ft. Casper store with the goal of achieving a LEED Gold rating.
“We evaluated every material that went into the prototype with the goal of developing a dynamic retail environment that reduces its impact on the environment,” said Kenneth Gruskin, Principal of Gruskin Group. “Our intent was to demonstrate that ‘green’ stores could be built without significantly increasing the cost of the project, or impacting the customer experience or look and feel of the Verizon Wireless brand.”
“Our new, green store provides plenty of space for both shopping and customer service, in keeping with our commitment to deliver innovative voice and data plans, and the best possible wireless experience,” said Melanie Braidich, Regional President of Verizon Wireless.
Sprint Stores Open Dedicated Sustainability Display Area
All Sprint-owned retail locations are now featuring a dedicated environmentally-responsible section that highlights eco-friendly products and accessories such as the SOLIO Solar Charger and carrying cases made from recycled materials. Sprint also will implement a new sustainable design blueprint for all future Sprint-owned retail stores .
New and refurbished stores will implement sustainable design elements consistent with LEED design standards, and will include energy-efficient lighting, low water usage plumbing fixtures and low VOC paint and carpet. These energy efficiency upgrades are expected to reduce the carbon footprint of each store by 19,000 pounds of carbon dioxide equivalents.
Meridian Winery Featuring ‘Regatta-Sailboat Mast’ Display
Fosters Wine Estates Americas recently launched this ‘Regatta’ display for its Meridian Winery brand in supermarkets. The display was designed to convey the brand’s coastal California location in a genuine and aspirational way for the consumer. The structure uses metal with actual marine rope details to construct the mast while sails use a 'scrim' material that is designed to read clearly from afar and be somewhat translucent when consumers are close.
Grocers are very aware of 'blockage' to sight plains on floor and this display creates a win for the Meridian brand and the grocer alike. Case stacks are built 360 degrees around the display. The Meridian Winery “Regatta-Sailboat Mast” supermarket display was designed and produced by Packagingarts, a Mare Island, CA-based p.o.p. display firm.
CASCAL French-Style Soda Displayed At Whole Foods
CASCAL, a handcrafted all-natural soda designed in France, has been introduced and sold exclusively at Whole Foods Market stores across the US. Cascal’s always fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida, where it is pioneering a patented new “dual-stage slow malt fermentation” method with no added sugar. Cascal is akin to a fine wine or prosecco, yet without alcohol. Careful crafting gives the sophisticated French-style soda its unique taste and aroma and natural goodness - with 60-80 calories per bottle.
“We are excited to be offering CASCAL exclusively in our stores,” said Jim Spiers, global vice president of purchasing for Whole Foods Market. “CASCAL is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season.”
ClearLite Displays ECO Fluorescent Lamp
Clear-Lite Holdings, a leading innovator of eco-friendly, energy-saving “natural” lighting is displaying its new patent-pending ArmorLite™ SAFETY ECO CFL, which is expected to revolutionize the Compact Florescent Lamp (CFL) market. By wrapping the ArmorLite CFL in a SX4000™ ECO Safety Coating that helps capture broken glass and mercury, ClearLite’s SAFETY ECO CFL helps address the issue of mercury contamination from conventional CFLs with liquid mercury when they break. ClearLite’s CFLs contain no liquid mercury. “ArmorLite represents the next generation of lighting technology, and we are pleased to make it available to consumers, especially at very affordable prices” said Thomas Irvine, CEO of ClearLite.
Barnes & Noble Displays Eco-Friendly Magazines
Barnes & Noble stores are partnering with Green America’s Better Paper Project and Next Steps Marketing to promote magazines using recycled paper on special magazine racks.
The objective is to increase visibility and sales for magazines that have made the commitment to print on recycled paper. The magazines participating in the promotion include: Tricycle, Mother Jones, Natural Home, Make, Miller-McCune, Mothering, VegNews, Grit, Stanford Social Innovation Review and The American Prospect.
“These magazines are testament that environmental and fiscal responsibility can go hand in hand,” said Máire Walsh, director of client services at Next Steps Marketing, (www.nextstepsmarketing.com) which conducted this promotion on behalf of Green America’s Better Paper Project.
Baldwin Display Showcases Ornaments In Natural State
The ChemArt Co., which creates etched decorative brass ornaments and collectibles, recently deployed this display to support the Baldwin Christmas ornament product line.
Designed to showcase the ornaments hanging in their natural state, as well as hold boxed inventory, the unit is constructed of light maple melamine. The display was created by Acorn Design & Manufacturing of Colebrook, PA.
Valspar Paint Displays Its Laura Ashley Collection
In response to consumer demand, The Valspar Corporation has introduced 24 new paint colors to its Laura Ashley Home collection, available in Valspar Signature Colors.
The updated colors range from soft peaches and corals, to deep red, muted purple, and teal, adding intriguing colors while maintaining the Laura Ashley aesthetic of contemporary English elegance. These colors can be used alone or combined to create a classic, feminine atmosphere synonymous with the Laura Ashley brand. “As consumers seek solace at home, the colors they choose can help create a mood of optimism and escape,” said Sue Kim, Color Trend specialist, at Valspar.
Valspar Signature Colors paint is displayed exclusively at Lowe’s Home Improvement stores. This display organizes paint chips for the line, shows product application photos, and it provides take-home literature.
Eukanuba Promotes Puppy Starter Kit
Eukanuba is offering a specially designed Puppy Starter Kit available at local pet specialty stores. The kit provides a trial sample and money off coupon on the next purchase of Eukanuba Puppy food. A special puppy book is included in the kit that is 70-plus pages packed full of interesting and useful tips on topics such as development, health, nutrition and training.
Nestlé Purina And Kroger Run Joint Promotion
Nestlé Purina and Kroger Co. have teamed up to conduct the “Tales for the Pet Lover’s Heart” campaign, to raise funds for animal welfare organizations. Together Purina and Kroger will donate $150,000 to animal welfare organizations. The campaign invites pet lovers to share their favorite pet tales with Purina and Kroger online at www.TalesForThePetLoversHeart.com. For each story shared, Purina and Kroger will make an additional donation to animal welfare organizations.
David Tornberg, Marketing Manager at Nestlé Purina. said, “Our project with Kroger enables us to engage pet lovers with a program that gives back to their communities and allows us to share endearing stories about the human-pet relationship.” Specially designed “Tales for the Pet Lover’s Heart” displays will convey the companionship and love between people and their pets. The campaign also includes in-store and circular coupons.
Giant Eagle Unveils Its Largest Food Store
Inspired by the open-air markets of Europe and the rich, industrial heritage of Pittsburgh, Giant Eagle has unveiled a 150,000 sq. ft. culinary, dining and shopping destination in the new Settlers Ridge lifestyle shopping center in Robinson Township. “The opening of the new Robinson Market District offers all of our best food ideas and discoveries in one place,” said Giant Eagle Sr. Exec. V.P. Laura Karet.
Customers will enjoy a world-class shopping and dining experience with everything from cooking classes and demonstrations to celebrity chef appearances and interactive events. Karet said, “Our people experience food from producers located all over the world, from small farmhouses to large suppliers. They then utilize this knowledge to help satisfy the culinary curiosity of our customers, sharing techniques, recipes and ingredients so customers are inspired to try new things at home.”
7-Eleven Displays 7-Select Snack Cakes, Donuts & Pastries
To complement its steadily growing line of 7-Select products, 7-Eleven stores are adding 15 packaged bakery items under the company's private-label brand. Snack cakes and pies, mini-donuts and breakfast pastries fill in the snack category for consumers who prefer sweet treats.
Joe Hermes, 7-Eleven Sr. Product Director for bakery and produce, said “Customers who turn to private label are looking for better values and ways to save money.” “But just saving money isn’t enough to keep them as repeat purchasers. Our goal was to match or improve on the taste and quality of the baked goods by the national brands.” Special displays will merchandise the product line.
Nebraska Lottery Utilizes Digital Signage
The Nebraska Lottery and its on-line network provider, INTRALOT, are working with display provider Blast Panel on a new digital signage program for lottery retailers. INTRALOT service technicians have recently installed 32" high-definition, LCD screens (referred to as Blast Panels).
“This pilot was created to provide a new channel for marketing and promoting Lottery and retail products at the point of purchase,” said INTRALOT’s VP, Marketing, John Pittman. “The monitors will also display retailer specials, news, weather and public service announcements and provide retailers with the opportunity to generate additional monetary benefits outside of lottery sales.”
Yoshinoya America Installs Ecotek LED Menu Boards
Yoshinoya America, famous for the original Beef Bowl®, has installed energy efficient, high performance Menu Boards with LED illumination in its new store in Los Angeles, CA. The innovative Direct Backlit LED Array menu boards, manufactured by EcoTek Lighting in Lake Forest, CA, deliver extraordinary illumination levels and cutting-edge energy efficiency by incorporating powerful solid-state LED (Light Emitting Diode) technology.
The LED is a solid-state light engine that requires no filaments or glass. LED illuminated menu boards typically provide 55% greater energy efficiency than fluorescent menu boards. EcoTek’s Direct Backlit LED Array technology refers to the process of fully illuminating the graphics from the back using an evenly distributed array of LEDs. This delivers brighter, more evenly distributed illumination of the menu board graphics, while requiring a fraction of the energy required by fluorescent lighting.
P.O.P. Displays Promote LLumar Window Film
New point-of-purchase displays for LLumar Automotive Window Film help retailers walk consumers through the purchase process. The LLumar Counter Film Selection Display contains samples of all LLumar Automotive Films and allows consumers to view the full range of films from LLumar.
The LLumar Counter Heat Display is an interactive demonstration unit that includes three film samples installed on glass along with a built -in heat lamp to illustrate the heat rejection benefit of window film.
SAFETOUCH Fiberglass-Free Insulation Introduced
Dow Building Solutions has introduced SAFETOUCH Fiberglass-Free Insulation. Manufactured from the same polyester fibers as clothing and bedding, SAFETOUCH has become increasingly popular as an itch-free alternative to traditional batt insulation. No special protection, gloves, or goggles are required when using SAFETOUCH™ because the product does not irritate skin and does not create glass dust. It is similar to its fiberglass counterparts in terms of sound deadening capabilities, R-value, and durability, and also offers additional benefits not found in other insulation: Flexible - easily fitted and repositioned; Friction fit - holds itself in place in most cases, so there’s no need for staples and Workable - score the facer with a knife then tear by hand.
“Homeowners who would not otherwise consider insulating a do-it-yourself project because of the itch and mess of fiberglass can now use SAFETOUCH™ to complete the project instead of hiring a professional installer,” said Chad Holzer, Market Manager, Dow Building Solutions.
First New KFC & Taco Bell Awarded LEED Certification
Yum! Brands’ new KFC-Taco Bell restaurant in Northampton, Massachusetts has been awarded LEED Gold certification. To reduce its carbon footprint, the restaurant uses solar energy to preheat fresh air coming into the building which reduces the use of natural gas. Additionally, the restaurant is using a sophisticated lighting control system that maximizes the use of natural light. LED lights were utilized where feasible both inside the restaurant and on signage. Harvested rainwater is used for irrigation. Many of the materials used to build the green restaurant, contain recycled content. The wood used during construction was sustainably harvested.
Holiday Inn Relaunches Familiar Green Signage
The Holiday Inn brand is currently undergoing a $1 billion global relaunch with more than 3,200 hotels being updated to improve quality at Holiday Inn and Holiday Inn Express hotels around the world. A redesign of the iconic brand logo required new exterior signage for over 3,200 locations. The signage incorporates energy-efficient, long-life GE Tetra LED lighting systems, from Lumination, GE’s LED business.
The new signage will save Holiday Inn an estimated $4.4 million annually over previous neon and fluorescent lighting. This massive signage project involves more than 20 sign manufacturers creating 9,300 signs with high-performance GE Tetra LED lighting inside.
Angela Brav, Chief Operating Officer, North America, InterContinental Hotels Group, said, “We are replacing more than 9,300 signs so the energy savings are significant.”
Volkswagen Invests $125 Million For New Dealer Storefronts In NYC
Volkswagen Group of America is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market. The $125 million deal is for the 265,000 sq. ft. building formerly housing Potamkin General Motors.
“As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan,” said Stefan Jacoby, CEO, Volkswagen Group of America.
The new dealerships will showcase Volkswagen and Audi’s new showroom concepts, known respectively as “white frame” and “terminal.”
The dealerships will be part of one of the largest and most prestigious dealers in the area, the Open Road Auto Group.
Lamborghini Debuts Los Angeles Boutique
Automobili Lamborghini S.p.A. recently opened the newest Automobili Lamborghini Fashion Boutique in Los Angeles, further demonstrating its brand extension strategy towards high-end products consistent with the spirit of luxury sports cars, according to the Company.
Positioned inside the high-end Westfield Topanga shopping center’s luxury wing, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men’s, women's and junior's collections for all four seasons.
These collections include beautifully tailored Italian fashion and fine Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.
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