THE E*TRADE "INTERNET ESSENTIALS" DISPLAY. This display was created for McCracken Brooks Communications. The pre-packed display contains 36 E*Trade Start Up Kits which include start up software and a $100. gift account application. The base and shelf of the display were flexo printed with a UV coating and the header card is four color litho laminate. The display packout and distribution took place within 3 weeks. Created by Meridian Display & Merchandising, 162 York Ave. East, St. Paul, MN 55117. POPAI AWARD ENTRY.
MCKENZIE OF VERMONT TRIPLE CHALKBOARD. This piece is designed to achieve permanent placement in a highly visible, central location, and to draw the eye of the consumer to the logo, which identifies delis and markets featuring the client's brand. The unit allows the retailer to advertise specials and feature items on a large, attractive writing surface. The rustic look of the molded foam logo conveys a sense of traditional small town craftsmanship. Created by Heritage Sign & Display, 344 Industries Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
DURACELL/OFFICE MAX END CAP DISPLAY. This offers longevity in a rough and tumble environment as well as high visibility. The unit was designed and manufactured using economical, durable materials to produce easy to assemble components. Side panels are emblazoned with the words, "Battery Center" in vivid Office Max colors. Side panels at the end of the aisle are visible the width of the store. Created by Thomson-Leeds Company, Inc., 450 Park Avenue South, New York, NY 10016. POPAI AWARD ENTRY.
SEARS FAUCET DISPLAY. The displays hold 33% more faucets in the same amount of space. The unit is constructed of laminated wood and aluminum extrusions, finished in a semi-gloss black. A sign channel holds printed cards giving faucet descriptions, item number, product features and pricing. The faucets arrive at the stores pre-mounted to individual “pods”, giving the entire display an "installed" look. Faucets can be easily changed when new SKU's are introduced. Displays ship pre-assembled in 3 to 4 foot modules and stores install a 12 or 16 foot display by simply connecting the modules. Created by Harbor Industries, Inc., 14130 172nd Ave., Grand Haven, MI 49417. POPAI AWARD ENTRY.
CHRISTMAS OMNI STOCKING STUFFERS. This display was designed to promote fragrance as a “stocking stuffer” and to promote both men's and women's brands for holiday sales. This low cost, attention grabbing holiday display offered a small sized product, for a good price, to stimulate impulse sales. Universal festive graphics promoted the holiday spirit. Created by Ledan, Inc., 52 East 2nd Street, Mineola, NY 11501. POPAI AWARD ENTRY.
MAYBELLINE HYDRATIME COUNTER DISPLAY. This display was required to showcase the product and help keep it organized at the point of sale. The display gained full placement at retail and was favored by cosmeticians and consumers because of the convenient angle in which the product was presented. The product was elevated, making selection easier for the consumer. Large graphics attracted a lot of attention. Designed and manufactured by Point 1 Displays, 5454 Cote de Liesse, Montreal Canada. POPAI AWARD ENTRY.
TONY & TINA EYESHADOW DISPLAY. This display is designed with an innovative, full-loving spirit. The display complements previous Tony & Tina displays in style and materials. It has added value by providing testers, saleable product, informative copy, all on a display with a small footprint. It creates great color impact that reaches out to the customer to encourage testing. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
NABISCO SUPER BOWL LOBBY DISPLAY. The objective was to provide a front end lobby display that was shopable on all four sides. The display had to help drive volume among heavy cracker users especially during a peak snacking and party occasion (Super Bowl). Football graphics tied in to the snacking occasion and the display also provided a dealer loader (inflatable chair) which could be used for a consumer contest in which entrants have to view the display to enter. Created by Oxford Innovations, Division of Tim-bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. POPAI AWARD ENTRY.
ALVIN AND THE CHIPMUNKS MEET FRANKENSTEIN. This display was designed to grab the consumer's attention in a highly competitive market, while appealing to the target children's market. The colorful corrugated merchandiser uses the characters in a fun environment, not only as a vehicle for the videos, but as an advertising standee as well. Created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 23231. POPAI AWARD ENTRY.
BIC WITE-OUT TAX-TIME TOWER. This display was requested by roughly half of all Staples stores to be used in addition to a full tax-time pallet of mixed stationery products, due to the demand for the product during tax-time. The attractive four-sided unit was created just for Wite-Out. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134. POPAI AWARD ENTRY.
NATURE'S ACCENTS MERCHANDISING SYSTEM FOR K-MART. The objective was to create a fun display that captures the look and feel of this new bath and body product line. Display components need to be universal to fit existing gondola fixtures in the cosmetic section of K-mart as well as standard gondolas in other stores. Created by The Niven Marketing Group, 745 Birginal Drive, Bensenville, IL 60106. POPAI AWARD ENTRY.
WALMART 4-WAY PLUG-INS. The objective of this display was to maximize holiday sales by working with the retailer to promote fragrance as the perfect gift. The store's stock metal fixture was the platform for custom pre-packed counter/shelf units to be arranged to form a holiday pallet display. Multiple brands, both men's and women's were packed in decorated corrugated trays with extruded clear fronts for maximum visibility of gift sets. Created by Ledan, Inc., 52 East 2nd Street, Mineola, NY 11501. POPAI AWARD ENTRY.
The Beautiful by Nature Color Playstation was designed to merchandise and test the Bath and Body Works full women's cosmetic line. This unit creates a secondary selling outpost and encourages testing and sampling. The playstations were constructed out of lacquered wood, powder coated steel, glass, and polished acrylic. The fixture is updateable and interchangeable, allowing for seasonal changes. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. POPAI AWARD ENTRY.
PRINGLES HIP HOP (MIRROR) DISPLAY. The objective was to gain permanent in-store area to merchandise multiple flavor and package configurations, including multipacks and singles. The display was designed to present the hip and youthful brand image of Pringles. The modular nature of the display offers complete flexibility, important when selling to the large variety and distinct differences of retail channels of Europe. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. POPAI AWARD ENTRY.
TANQUERAY HOLIDAY '99 FLOOR DISPLAY. The objective was to create immediate brand recognition and draw customers to the display. The upper section of the bell is a large scale reproduction of the familiar green-tinted Tanqueray bottle. The display was extremely popular with retailers with many showcased in a seasonal setting. Created by Display Product N.A. Inc., 31 Old Dock Road, Yaphank, NY 11980. POPAI AWARD ENTRY.
SEARS ENHANCED DRIVING TOOL DISPLAY. The unit displays the department's complete line of Audiovox, Cobra, Motorola, Uniden and Whistler "driving tools", in a 48 x 22 x 30 space. The display is rotational molded Polyethelene, custom color matched to blend with the department's décor. A double-tiered, flip-up signing system provides the brand name, features model number and price for each SKU. SKU signing can be easily updated or changed. Created by Harbor Industries, Inc., 14130 172nd Avenue, Grand Haven, MI 49417. POPAI AWARD ENTRY.
NIZORAL FLOOR DISPLAY. Client wanted a display that would position the product with a more cosmetic feel, in a unit that was open and shoppable. Graphics panel has to be interchangeable to allow for various promotions. The display design had to take into account the premium floor space within the drugstore chains. Designed and manufactured by Point 1 Displays, 5454 Cote de Liesse, Montreal Canada. POPAI AWARD ENTRY.
PACIFIC GARDENS FLOORSTAND. This corrugated unit was designed to support the launch of a new line of fragrant anti-bacterial soap. The small footprint unit features four compartments (one for each fragrance) and provides enough strength to hold a carton of four product SKUs and last for the anticipated lifespan. Each compartment holds 24 pieces. The "Pacific Garden" colors and packaging concept is carried thematically throughout the unit. Created by Thomson-Leeds Co., Inc., 450 Park Avenue South, New York, NY 10016. POPAI AWARD ENTRY.
EV GLOBAL DEALERSHIP DISPLAYS. EV Global Motors, Inc. wanted a display to introduce its new electric bicycle, through auto dealerships and bike shops. The display acts as a “silent salesperson”educating the consumer with a continuous loop tape communicating the bike's features and benefits. The transforming “lightening panel” conveys the message of electricity and enhances the attention grabbing effect of the display. Created by Frank Mayer & Associates, Inc., 1975 Wisconsin Avenue, Grafton, WI 53024. POPAI AWARD ENTRY.
COCA-COLA POWERGLIDE. The objective was to provide a new display rack for secondary placement to efficiently display the 2-liter sized bottle in grocery and convenience store channels. The unit was designed to increase in-store brand awareness through the product delivery system. The display rack was well accepted and integrated into the retail/marketing strategy for the 2-liter size. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. POPAI AWARD ENTRY.
TIMBER WOLF MIRROR. Swedish Match wanted an eye-catching display that would introduce the product to new markets and reinforce the brand's “outdoors” image. The mirror was designed to be attractive to both the dealer to ensure prominent placement, and to the consumer, to command attention and establish brand image. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
GOT MILK? NICKELODEON MAGAZINE DISPLAY. Meridian Display, in conjunction with McCracken Brooks Communications and Nickelodeon Magazine, created this two sided display for distribution to grocery retailers. It features Special-Edition Nickelodeon Magazine, which is free with the purchase of 2 gallons of milk. The unit is corrugated with U.V coated, flexo printed base and tray. It holds 300 magazines weighs 95 lbs. Created by Meridian Display & Merchandising, 162 York Ave. East, St. Paul, MN 55117. POPAI AWARD ENTRY.
BEIERSDORF Q-10 NIGHT POWERWING-FLOORSTAND. This display was designed to market three separate high-end Q-10 products, while featuring one in particular “Q-10 Wrinkle Control Night”. This product appears on the top shelf of the unit, framed by extensive seven color and UV litho graphics above and to the right. The unit can be used as a powerwing, a powerwing with lug-on riser, or a floorstand. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134. POPAI AWARD ENTRY.
GRAND MARNIER SECURITY DISPLAY. This display is designed to secure premium countertop space while also drawing the customer's attention and providing security for this high end brand. The upscale piece uses multi-media (Acrylic, wood and brass) and is silk screened with the brand logo. The display, designed with functional harmony, complements the high quality of the brand. Created by Acrylic Designs, Inc., 100 River Street, Vermont 05156. POPAI AWARD ENTRY.
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