ADVIL COLD & SINUS. This display features a gravity feed PSQ (display tray) which is refillable/reusable. The unit stays up longer as see-through is not evident until it is completely empty. The billboard features more room for graphics, with turnkey set-up as the unit is light-weight and easy to handle. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. POPAI AWARD ENTRY.
BRUNO'S END AISLE MERCHANDISER. Bruno's Supermarkets agreed to provide Kellogg's with an end aisle position - and Kellogg's created a unit that would maximize this first ever out-of-category position for the brand in Bruno's. The clear Acrylic header has permanent Kellogg brand identification and the six graphic cards promote multi-brand and flavor to lead to impulse purchase. All shelves had a built in channel for insertion of price and promotional channel strips. Created by Visual Marketing Inc., 154 West Erie Street, Chicago, IL 60610. POPAI AWARD ENTRY.
ETONIC VIRTUAL INVENTORY TOWER. This display facilitates sales of high-end golf shoes with virtually no assistance required by in-store sales help. The tower allows smaller and mid-range golf pro shops to offer consumers a wide array of product without having to invest in inventory. Customers can select quality golf shoes, size them and order a custom pair without the inconvenience of waiting for sales help. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, New York 11747. POPAI AWARD ENTRY.
CLAYBROOKE FLOOR STAND. This display holds a variety of men's and women's slippers in an easy to shop merchandiser. The display was sturdy to accommodate store re-stocking over a two month holiday shopping window. Created by Meridian Display, 162 York Avenue, E., St. Paul, MN 55117. POPAI AWARD ENTRY.
BIC BLOCKBUSTER BTS PALLET DISPLAY. This display utilizes many standard components, such as trays, base and dividers, maximizing versatility from promotion to promotion. Changing the graphics and header design produces a completely unique unit. Multiple slot locations in the trays, as well as different divider widths, create a tray versatile enough to handle virtually any stationery product mix. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. POPAI AWARD ENTRY.
TONY & TINA FULL LINE TESTER DISPLAYS. This display was designed to merchandise and test the full line of Tony & Tina color cosmetics. The updateable unit was designed to merchandise the brand's unique products using four cohesive modules. The unit is constructed out of powdercoated steel and acrylic templates and reinforces the line's urban based image. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. POPAI AWARD ENTRY.
TECATE CHALKBOARD. This chalk board is used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It offers an attractive design while providing a convenient place to advertise in-house specials and featured items. Its functional uses helps to ensure prominent placement, enhancing the product's image as a traditional Mexican beer. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
GENERAL MILLS SNACK DISPLAY. This display is free standing and provides the opportunity to place product away from the snack aisle into a high-lighted position in other parts of the store. The display offers great versatility of placement by using two different heights, tall for grocery and short for convenience stores. Each of the side wing graphic panels are easily replaceable for promotional needs. Created by Gage In-Store Marketing, 10000 Highway 55, Minneapolis, MN 55441. POPAI AWARD ENTRY.
NO NONSENSE INTIMATES FLOOR DISPLAY. This sleek, pre-pack floor display of intimate apparel products, prominently displays the recognized No nonsense brand. The display was required to merchandise 150 pieces of product on one side, maximizing the number of product facings. It also had to provide product visibility when the display sold down, without sacrificing structural integrity. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. POPAI AWARD ENTRY.
ECG SERIES HEART RATE MONITER WATCH DISPLAY. The display design challenge was to incorporate the familiar Freestyle Watch fine shape in a high tech looking fixture for the new line of Freestyle ECG Heart Rate Monitor Watches. The display combines a small footprint, merchandising flexibility for product categories, casters for display mobility, product security by using locking cabinets and a product storage area. Created by Concept Displays, 1140 S. Rockefeller Avenue, Ontario, CA 91761. POPAI AWARD ENTRY.
CUERVO 1800 LIT BOTTLE DISPLAY. This display was designed to meet a product marketing concept. The design is replica of a Mayan temple, using cast polyurethane for a base with authentic hand hammered tin for the backing and header. The display is illuminated to highlight the product. Created by Acrylic Designs Inc., 100 River Street, Springfield, Vermont 05156. POPAI AWARD ENTRY.
OREGON LOTTERY KENO MOTION SIGN. This display was designed to increase impulse buying of tickets for the Oregon Lottery's Keno game. By capitalizing on the fact that time-conscious consumers generally look at clocks while waiting in the check-out line or sitting at a lunch counter, this unique clock uses polarized motion to remind consumers that it's “Time For Keno”. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
CREATE-A-CASTLE. The base of the display was constructed by laminating the customer's wallcovering product to 200# Bleached, White/OS, B-flute corrugated. The graphic panel formed the back of the display. The cloud background was printed 1-color direct flexographic print and the customer's product was laminated to the center of the display to create the castle tower. The display riser consisted of a 4-color process full litho label. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. POPAI AWARD ENTRY.
ATELIER AMERICA SPINNER. This display offers a new concept to market greeting cards in a different manner on an attractive, new designed unit rather than the usual slotted type units. Graphics were designed to draw the consumer's attention to take the shopping style from cards to "Art Cards". The display was to support a higher priced selection than the traditional greeting card selection. The display also holds envelopes and frames. Created by CDA Industries Inc. 1055 Squires Beach Road, Pickering, Ontario L1W 4A6 Canada. POPAI AWARD ENTRY.
DOVE NUTRIUM BAR SOAP GRAVITY FEED DISPLAY. With the expansion of the Dove Nutrium master brand into the bar soap category, Dove can capture new incremental sales. The innovative display gravity feeds product through four channels with the top portion covered with a graphic area and bottom portion covered with clear PVC, making the product visible. The display was developed with product packing in place for easy set-up at retail. Created by Advertising Display Company, 1200 Valley Brook Avenue, Lyndhurst, NJ 07071. POPAI AWARD ENTRY.
SEARS UPRIGHT GARDEN MERCHANDISER. This unit efficiently displays a variety of saws and blowers in a vertical fashion as opposed to horizontally, taking up less shelf space. It allows consumer to interact with the products while they are being merchandised. The system allows Sears to merchandise one blower every 12 inches, less than a quarter of the space required previously. Created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086. POPAI AWARD ENTRY.
ANGELINA BALLERINA FLOORSTAND. This display was designed to promote the Angelina books, book sidelines and Angelina plush sideline to consumers through face-out exposure in a visible location in bookstores. The unit was designed not only to attract its target audience, but to meet the needs of retailers to achieve placement. Created by Great Northern Display Group, 1800 South St., Racine, WI 53404. POPAI AWARD ENTRY.
LOWE'S ALEXANDER JULIAN WALLPAPER FIXTURE. This display offers a new line of wallpapers and borders that joins a previous original line of wallpapers. The unit features neutral colors enabling the products shown to stand out. The display makes available large samples for consumers to take home and match with their surroundings. All available product is shown on the display. Created by CDA Industries Inc. 1055 Squires Beach Road, Pickering, Ontario L1W 4A6 Canada. POPAI AWARD ENTRY.
RAPALA STORE WITHIN A STORE. This display retrofits onto the retailers' existing gondolas. The system organizes the Rapala product in an informative way, adding value to and reinforcing the brand image. The graphic panels act as a silent salesman for the retailer and can be interchanged depending on seasonal promotions. Created by Gage In-Store Marketing, 10000 Highway 55, Minneapolis, MN 55441. POPAI AWARD ENTRY.
ENDLESS SUMMER LAUNCH PROGRAM. This display was designed to create consumer awareness of the Endless Summer product, which is the largest advancement in sunless product in many years. The unit was designed to establish brand awareness at retail and to communicate to consumers how the product works. The display was used in various classes of retail from mass merchandisers to drug and other chains. Created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086. POPAI AWARD ENTRY.
NOA TABLECLOTH AND PHOTO BANNER. The NOA Collateral program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to establish brand recognition for the launch of Cacharel's new women's fragrance NOA. The banners, tablecloth and in case sign all reinforce a strong brand identity. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. POPAI AWARD ENTRY.
BRITNEY SPEARS GOT MILK STANDEE. The two-sided Britney Spears Back To School Locker Poster Display is a full litho wrap. It had to be designed within the limitations of a 72" offset press. The solution was to make it a 2-piece unit with each half being glued together. The display sets up in less than three minutes and is under the UPS oversized limit, which saved thousands in distribution costs. Created by Meridian Display, 162 York Avenue E., St. Paul, MN 55117. POPAI AWARD ENTRY.
NATURAL ORGANICS 4' INLINE SYSTEM. This display unites all Natural Organics Nature's Plus Products in one location in the store. The system stimulates retailer purchase of additional product in order to obtain the merchandising components to stake out in-store space for the product line. The design produces a cost effective display that retrofits onto existing inline shelving and provides an in-store anchor for a national ad campaign in health food publications. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, New York 11747. POPAI AWARD ENTRY.
HORMEL FOODS MODULAR MEAT PRODUCTS TOWER. Hormel's strategy was to gain secondary placement outside of the refrigerated section, to gain impulse sales of the meat products items and build brand equity. The flexible display assembles in minutes with no hardware or tools required. The modular components slip-lock or snap together into place, providing unlimited product assortments. Created by Advertising Display Company, 1200 Valley Brook Avenue, Lyndhurst, NJ 07071. POPAI AWARD ENTRY.
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