CAPRI SUN GRAVITY FEED. The Capri Sun Big Pouch Springload Tray provides an organized shelf area for the Capri Sun Drink product with its unique soft packaging in the refrigerator case of 7/11 stores. The display opened up the cold single serve category for the Capri Sun beverage, where there was none before. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
HUNT'S CALIFORNIA TOMATO CENTER. This "meal solution center" introduces the full product line in retail groceries around the world. Installation is performed by Hunt's sales reps using multi-lingual, assembly-friendly kits. The footprint is small enough for meat/produce areas and pasta aisles, but the display can dominate end-of-aisle and lobby positions. Created by Smurfit-Stone Display Group, 450 East North Avenue, Carol Stream, IL 60188.
LA-Z-BOY® POWDER ROCKER INFORMATION CONSOLE. This display is placed between two La-Z-Boy® recliners enticing customers to "test drive" the many functions, including rock, recline, heat and massage. The display makes customers aware of the new line of Powder Rocker Recliners. Designed by Radix Communications and Manufactured by Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60610.
Adidas Golf Apparel Fixture Program. This program is an initiative by Adidas to refresh and reposition the product line in golf and sport with a program that can be customized store-by-store. A variety of components can be mixed and matched to produce high end fixtures that fit the various retail environment sizes, best selling products, traffic patterns and seasonal selling cycles. The displays regardless of the store size or number of fixtures used. Created by The Niven Marketing Group, 745 Birginal Dr., Bensenville, IL 60106.
HORNSBY'S SIX PACK INFLATABLE 12" X 12". With the introduction of new packaging, the team was looking for a new, innovative way to communicate the change. The inflatable allowed the brand to compete in the "beer arena" by depicting the entire six-pack. This allowed for more dimension and life-life quality. The inflatable has great impact, critical in building brand awareness and recognition. Created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
WOODCHUCK 4 TIER ROLL-ABOUT DISPLAY. This 4 shelf roll-about merchandiser features a 4-color litho mounted, colorful die cut header sign, which provides strong brand identity. The brand logo is also on each shelf front. The display holds 9 cases of product. The unit can be rolled and placed in high traffic locations to cross merchandise, next to the beverage cooler, at the check-out or at an end cap. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
BIG IDEA PENGUINS 4. This display features an eye-catching, realistic lighthouse. It features a random flashing LED board to recreate the lighthouse. It also features intricate die cutting and multi-layered character lug-ons to create a dynamic display that brings the video's story to life at retail. The display offers a compact footprint, ease of assembly, freedom form maintenance and easy shopability. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
KENNETH COLE TESTER DISPLAYS, These displays were designed to glorify the new men and women's fragrance lines. Each display is finished with the color and texture of the products' packaging and reinforces the brand's image. The displays are fabricated in metal. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
ICE AGE STANDEE. This corrugated standee features whimsical bright colors which helped capture the prime real estate in over 90% of its market. The
Standee was designed to give the most dimension and color in a limited floor space. The Logo was designed in 3 dimension using clear vinyl. The simplicity of assembly was the starting point to assure placement. Created by Smurfit-Stone Display Group, 303 North San Fernando, Burbank, CA 91504.
PUCKER NEON. The Colorful World of Pucker is brought to life through the use of neon. Each flavor of Pucker Schnapps is brightly represented with colored neon letter. The neon power supply has a dimming feature, which allows for versatility. The lightweight Pucker Neon sign uses less than 3 square feet of space. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
ACTIVISON SPIDERMAN DISPLAY. The objective was to create a highly flexible, secondary location for a series of video games to produce and singlular brand presences for Spiderman during its critical launch. The display was able to change each month with each new release. Each new graphic hid behind its predecessor on the side panels and header, allowing for 3 different looks in 90 days without shipping new graphics. Created by Diam International, 26-45 BQE West, Woodside, NY 11377.
BUDBOWL 2003 DISPLAY. This display conveys the eye-catching look of reporter Melissa Stark holding a six-pack of Budweiser while standing inside a football stadium. Assembly takes only two minutes because lug-ons are attached. The display can also be used as a counter unit, case stacker or pole display. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
STORCK CANDY. This display needs only a minimal of floor space (24" x 20"). It is shopabile from all 4 sides but also can be shopped on all 4 layers at the same time for multiple products. It arrives at retail assembled and packed with product. The retailer only has to remove the outer shroud and place the display at the desired floor location and attach the header. This attractive 4-color display offers outstanding product visibility. Created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
HOME DEPOT LOW PROFILE BATTERY CENTER. This display features the Duracell and Energizer products in one display. It merchandises a tremendous amount of product and back-up stock while also creating awareness of specialty batteries in Home Depot. Create by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
M.A.C. SNOWGIRL WINDOW DISPLAY AND PROPS. This program was created to create an impactful holiday window environment. The display includes a 6 foot illuminated cylinder silk screened with the brand's holiday images and a dyecut stand alone images which adds dimension and animation. Created by The Royal Promotion Group, 119 West 57th Street, 9th Floor, New York, NY 10019.
FEDERAL EXPRESS SLOT FEATURE UNIT. This display was designed to help launch the sales of packaging material for Federal Express Ground service. Fed Ex intent was to address the competitor's offerings and directly compete with the. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419.
BRUCE HARDWOOD FLOORS VISTA SELLING SYSTEMS. The marketing objective was to create a powerful selling system to showcase the extensive product line. This display was able to triple the SKU count within the same footprint as a prior display. The system provides sufficient modularity to accommodate multiple product line additions and changes. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419.
NORELCO QUADRA COSTCO PALLET DISPLAY & RISER. This display was designed specifically for Costco. The Acrylic riser is shipped to Costco within the main graphic panel saving on any additional shipping. The riser also features the Quadra razor itself which is attached to the front where the consumer can interact with it. Created by Triangle Display Group/Div. Menasha Packaging Co., LLC, 601 E. Erie Avenue, Philadelphia, PA 19134
KUMHO TIRE DISPLAY. This floorstand display, created for retail tire stores, allows different tires within the line to be merchandised on the same display. Multiple headers were created to fit a variety of tires, making it very flexible. Optional printed tire inserts, soft curves and lines of the display, give it a unique look. Created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
EASTLAND SHOE FIXTURE PROGRAM. This program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to help modernize the brand image. The oval sign, rectangle sign and shoe shelf reinforce a strong brand identity. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
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